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Scooter Rental Business

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How to Start a Scooter Rental Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on May 3, 2022 Updated on March 19, 2024

Investment range

$6,550 - $97,100

Revenue potential

$84,000 - $210,000 p.a.

Time to build

0 – 6 months

Profit potential

$50,000 - $126,000 p.a.

Industry trend

Scooters have finally hit the big-time. Electric shared scooters have in recent years become a popular mode of urban transport around the globe. In fact, the global bike and scooter rental market is set to more than quadruple by 2027, placing it among the world’s fastest-growing industries.  

You could start a scooter rental business either from a physical location in a tourist area or by developing an app for dockless e-scooters rented on a per-ride basis. Users simply unlock the scooter using the app and leave it where it is convenient. Either way, you can make good money and help people see and move about their city. 

Before you get started, though, you’ll need to understand the ins and outs of starting a business. Luckily, this step-by-step guide has you covered with all the insights you need to launch a lucrative scooter rental business.

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Step 1: Decide if the Business Is Right for You

Pros and cons.

• Expanding Market – The scooter rental industry is growing by leaps and bounds
• Good Money – Make about $15 an hour per scooter
• Flexibility – Run the business from home if you start a scooter sharing business
• Crowded Market – Compete with established players like Lime
• Costly Maintenance – Scooters get damaged, and need regularly servicing

Scooter rental industry trends

Industry size and growth.

• Industry size and past growth – The global bike and scooter rental industry was worth $2.5 billion in 2019 after gaining much popularity during the previous five years.(( https://www.marketsandmarkets.com/Market-Reports/bike-scooter-rental-market-122654882.html )) 
• Growth forecast – The global bike and scooter rental industry is projected to grow more than 400% by 2027 to reach $10.1 billion.

Trends and challenges

Trends in the scooter rental industry include:

• Environmental concerns about gas-guzzling vehicles, as well as the desire for convenience, are driving increased scooter rentals.
• More sustainable scooters are hitting the market, with San Francisco-based Lime leading the way with scooters that feature interchangeable, swappable batteries.

Challenges in the scooter rental industry include:

• E-scooters face vandalism, poor handling, and overuse and have a lifespan of just three months in some areas. Scooter replacement is almost constant. 
• Large e-scooter firms are growing fast, getting millions in venture capital to expand and gain more market share, crowding out new entrants. 

How much does it cost to start a scooter rental business?

Startup costs for a scooter rental business set up traditionally in a tourist location would cost about $9,500. Costs include the storefront rental and the purchase of five scooters. To start an e-scooter sharing business would cost at least $95,000 and could be much higher. The largest cost is the development of the app. 

You’ll need a handful of items to successfully launch your scooter rental business, including: 

• Battery chargers

How much can you earn from a scooter rental business?

Prices for scooter rental average about $15 per hour. Your profit margin after maintenance and overhead should be about 60%. This will assume you’ll start with a traditional scooter rental business. 

In your first year or two, you could rent five scooters for four hours each per day, 280 days of the year, bringing in $84,000 in annual revenue. This would mean more than $50,000 in profit, assuming that 60% margin. As your business gains traction, you could add five more to your scooter fleet and rent them five hours per day. With annual revenue of $210,000, you’d make a fantastic profit of $126,000.

What barriers to entry are there?

There are a few barriers to entry for a scooter rental business. Your biggest challenges will be:

• Good high-traffic location in a tourist-friendly city
• The startup costs of an e-scooter sharing business

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Step 2: hone your idea.

Now that you know what’s involved in starting a scooter rental business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity  

Research scooter rental businesses in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a scooter rental business that offers scooter tours, or that also offers electric bikes.

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as electric kick scooters or dockless scooters.

This could jumpstart your word-of-mouth marketing and attract clients right away. 

What? Determine your services

In addition to scooter rental, you could offer scooter tours, the rental of electric bicycles, or even work your way up to larger electric vehicles. 

How much should you charge for scooter rentals?

Scooter rental prices are generally about $.25 per minute which is $15 per hour. After costs, you should aim for a profit margin of about 60%.

Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be broad and may include tourists. You should spread out your marketing to include sites like TikTok, Instagram, and Facebook.

Where? Choose your scooter rental location

You may need to rent out a small storefront to rent your scooters from and to store your scooters. You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Scooter Rental Service Name

Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “scooter rentals” or “e-scooters”, boosts SEO
• Name should allow for expansion, for ex: “Ride and Glide” over “Business Scooters”
• Avoid location-based names that might hinder future expansion
• Use online tools like the Step by Step Business Name Generator . Just type in a few keywords and hit “generate” and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

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Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Scooter Rental Business Plan

Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:

• Executive Summary: Outline the key aspects of your scooter rental business, highlighting how it meets the mobility needs of customers in urban areas.
• Business Overview: Describe the scooter rental services, focusing on the convenience and accessibility it provides to tourists and residents alike.
• Product and Services: Detail the rental options available, such as pay-per-minute, daily rentals, and potentially guided tour services.
• Market Analysis: Evaluate the local demand for short-term transportation solutions and the customer base, including tourists and city commuters.
• Competitive Analysis: Assess the landscape of similar transportation services and how your scooter rental stands out, perhaps with better pricing or superior scooters.
• Sales and Marketing: Explain how you will attract customers through online platforms, strategic partnerships with local businesses, or visibility in high-traffic areas.
• Management Team: Highlight the experience and roles of your team members, particularly in customer service and fleet management.
• Operations Plan: Outline the day-to-day rental operations, including scooter maintenance, customer service, and charging station management.
• Financial Plan: Provide an overview of financial projections, start-up costs, pricing strategy, and expected revenue streams.
• Appendix: Include supplementary materials like business licenses, insurance policies, or agreements with local authorities that support your business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you’re planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to scooter rental businesses. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your scooter rental business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just need to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have. 

Form Your LLC

Choose Your State

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Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you’re completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Venture capital: Venture capital investors take an ownership stake in exchange for funds, so keep in mind that you’d be sacrificing some control over your business. This is generally only available for businesses with high growth potential.
• Angel investors: Reach out to your entire network in search of people interested in investing in early-stage startups in exchange for a stake. Established angel investors are always looking for good opportunities. 
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best option, other than friends and family, for funding a scooter rental business. If you have a unique and innovative concept and a great plan for an e-scooter sharing business that could really stand out in the market, you might be able to attract venture capital or angel investors. You’d have to show a way that you could compete with the existing big players.

Step 8: Apply for Scooter Rental Business Licenses and Permits

Starting a scooter rental business requires obtaining a number of licenses and permits from local, state, and federal governments.

You’ll want to get liability waivers that customers sign to absolve you from damages if injuries occur.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your scooter rental business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks. 

You may want to use industry-specific software, such as The Flybook , Bike Rental Manager , or RENTALL , to manage your scooter fleet inventory, reservations, and payments.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using services like WordPress, Wix, or Squarespace . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial. 

Launching a scooter rental business can be an exciting venture. To ensure its success, consider these effective marketing strategies beyond creating a website and networking.

• Strategic Partnerships with Local Businesses: Forge partnerships with local hotels, tourist attractions, and popular hangout spots to offer exclusive discounts or collaborations, increasing visibility among potential customers.
• Influencer Collaborations: Engage with local influencers and bloggers to create engaging content featuring your scooters, showcasing the ease and fun of exploring the city using your rental service.
• Geo-Targeted Social Media Advertising: Utilize social media advertising platforms to target specific geographic areas, ensuring your ads reach individuals in proximity to popular tourist destinations or urban centers.
• Referral Programs: Implement a referral program that rewards existing customers for referring friends, family, or colleagues, creating a word-of-mouth marketing chain.
• Seasonal Promotions and Discounts: Offer seasonal promotions or discounts during peak tourist seasons, festivals, or holidays to attract more customers and capitalize on increased demand.
• Mobile App Presence: Develop a user-friendly mobile app that allows customers to easily locate and rent scooters, providing a convenient and seamless experience, fostering customer loyalty.
• Community Events and Sponsorships: Participate in or sponsor local community events, fairs, or festivals to increase brand visibility and connect with potential customers in a more personal and memorable way.
• Safety Workshops: Host safety workshops or collaborate with local authorities to promote responsible scooter usage, fostering a positive image for your business and addressing safety concerns.
• Loyalty Programs: Implement a loyalty program offering rewards or discounts for frequent rentals, encouraging repeat business and customer retention.
• User-Generated Content Campaigns: Encourage customers to share their scooter adventures on social media with a branded hashtag, leveraging user-generated content to create a sense of community around your brand.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your scooter rental business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your scooter rental business could be:

• Get around sustainably on our eco-friendly scooters
• Explore and have some fun on our electric scooters!
• Save the planet! Ditch your car and commute via scooter 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a scooter rental business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working in scooter rentals for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in scooter rentals. You’ll probably generate new customers or find companies with which you could establish a partnership.

Step 12: Build Your Team

If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a scooter rental business include:

• Shop Clerks – rent scooters, customer service
• General Manager – scheduling, accounting
• Marketing Lead – SEO strategies, social media

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Scooter Rental Business – Start Making Money!

Scooters are taking off, with the market set to expand four-fold by 2027. It’s a great time to seize the opportunity by starting a scooter rental business. It’s a fun business to get into, and you’ll be providing an eco-friendly means of travel for all sorts of people. It will take an investment, some hard work, and a great attitude, but you can ride this growth wave to serious success. 

After reading this guide, you’ve got the business know-how, so now it’s time to start revving the engine of your new scooter rental business! 

• Scooter Rental Business FAQs

Yes, if you have a good-sized scooter fleet, you can make good money. You just need to choose your business model, have a good location, and offer a great service.

Generally, scooter rentals cost about $.25 a minute, or $15 an hour. Check scooter rental prices in your area to make sure you’re competitive.

To attract customers and market your scooter rental services, utilize online platforms and social media to create an online presence. Develop a user-friendly website that highlights your rental options, pricing, and booking process. Utilize search engine optimization techniques to improve online visibility. 

Scooter sharing companies can be profitable, but profitability depends on various factors such as market demand, competition, operational costs, and effective management. Successful scooter sharing companies focus on maximizing utilization rates, implementing efficient maintenance and charging processes, and strategically expanding into markets with high demand.

Consider areas with high tourist traffic, popular tourist attractions, or densely populated urban areas with limited parking options. Evaluate local regulations and permit requirements for operating a scooter rental business. Conduct market research to understand the demand for scooter rentals and assess the level of competition in potential locations. Consider factors such as foot traffic, proximity to public transportation, and the availability of charging stations or maintenance facilities.

To ensure the safety and maintenance of the scooters in your rental fleet, implement regular inspection and maintenance schedules. Conduct thorough safety checks before renting out each scooter, including brakes, lights, tires, and other essential components. Train your staff to identify and address any potential safety issues promptly. Establish protocols for charging and battery management to ensure scooters are always in good working condition.

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Scooter Rental Service Name
• Create a Scooter Rental Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Scooter Rental Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Scooter Rental Business - Start Making Money!

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How To Create an E-Scooter Rental Business Plan: Checklist

By henry sheykin, resources on e-scooter rental company.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our blog post on how to write a business plan for an e-scooter rental company! With the Transportation and Technology Industry experiencing significant growth, there has never been a better time to enter the market. According to recent statistics, the global e-scooter market is projected to reach $41.98 billion by 2027 , with a Compound Annual Growth Rate (CAGR) of 8.5% during the forecast period. This immense potential presents a lucrative opportunity for aspiring entrepreneurs like yourself.

To ensure the success of your e-scooter rental company, it's essential to follow a systematic approach. In this blog post, we will guide you through 9 vital steps to develop a comprehensive and effective business plan. From conducting market research to evaluating startup costs, each step is crucial in laying a solid foundation for your venture.

So, let's dive right in and explore the key components of a business plan that will set you on the path to success in the e-scooter rental industry!

• Conduct market research
• Define target audience
• Analyze competition
• Determine business goals and objectives
• Create a financial plan
• Assess potential risks and challenges
• Develop a marketing strategy
• Identify necessary permits and regulations
• Evaluate startup costs

Conduct Market Research

Conducting thorough market research is essential when starting a business, especially in a rapidly evolving industry like e-scooter rentals. This step allows you to gather valuable information about the market, identify your target audience, and gain insights into the competition.

Here are some important aspects to consider during market research:

• Identify the demand: Understand the market demand for e-scooter rentals in your target area. Look for trends, statistics, and forecasts that indicate the level of interest in this mode of transportation.
• Analyze the target audience: Determine the demographics, preferences, and behaviors of your potential customers. This information will help you tailor your services to meet their needs effectively.
• Study the competition: Research existing e-scooter rental companies in your area and assess their strengths, weaknesses, pricing strategies, and customer service. This analysis will allow you to identify opportunities and differentiate your business.
• Evaluate the regulatory environment: Explore the permits, regulations, and legal requirements associated with operating an e-scooter rental business in your chosen location. Understanding these factors will help you navigate the necessary paperwork and compliance procedures.
• Assess potential partnerships: Consider potential partnerships with local businesses, such as hotels, tourist attractions, and transportation hubs. These collaborations can enhance accessibility and increase your customer base.

Tips for conducting market research:

• Utilize online resources: Take advantage of online databases, industry reports, and market research tools to gather comprehensive data.
• Engage with potential customers: Conduct surveys, interviews, and focus groups to gain direct insights into customer preferences and expectations.
• Attend industry events: Participate in conferences, trade shows, and networking events to connect with industry professionals and stay up-to-date with the latest industry trends.
• Monitor social media: Monitor social media platforms and online forums to understand the sentiment and opinions of potential customers regarding e-scooter rentals.

By conducting thorough market research, you lay the foundation for a well-informed business plan that addresses the needs of your target audience and positions your e-scooter rental company for success in the competitive market.

Define Target Audience

Defining your target audience is a critical step in developing a successful business plan for your e-scooter rental company. Knowing who your ideal customers are will help you tailor your marketing efforts, pricing strategy, and overall business operations to meet their needs and preferences.

To define your target audience, consider the following:

• Demographics: Identify the key demographic characteristics of your target audience, such as age, gender, income level, and location. This information will help you understand who is most likely to use electric scooters and tailor your marketing messages accordingly.
• Behaviors and Interests: Explore the behaviors, interests, and lifestyles of your ideal customers. Are they environmentally conscious individuals who prioritize sustainable transportation options? Do they value convenience and affordability? Understanding these factors will guide your business decisions and enable you to create a compelling value proposition.
• Needs and Pain Points: Determine the specific needs and pain points your target audience has that your e-scooter rental service can address. Are they looking for a quick and hassle-free mode of transportation for short commutes? Do they want to avoid traffic congestion and parking issues in urban areas? By understanding their needs, you can tailor your service offering to fulfill these requirements.

Tips for defining your target audience:

• Conduct surveys or interviews with potential customers to gather insights about their preferences and expectations.
• Utilize market research data to identify trends and preferences of the target audience that align with your business model.
• Monitor social media platforms and online forums to understand the conversations and opinions surrounding electric scooter rentals in your target market.

By defining your target audience, you can tailor your business strategies to effectively reach and engage the right customers. This understanding will not only attract the target audience but also form the foundation for the success of your e-scooter rental company.

Analyze Competition

An essential step in writing a business plan for your e-scooter rental company is to thoroughly analyze the competition in the industry. This will help you understand the market landscape, identify potential challenges, and strategize ways to differentiate your business. Here are some important factors to consider when analyzing the competition:

• Identify Key Competitors: Begin by researching and identifying the main players in the e-scooter rental market. Look for companies that are operating in your target geographic area and have a similar target audience. This will give you a clear picture of the landscape you'll be entering.
• Study their Business Models: Examine how your competitors operate their e-scooter rental services. Look at their pricing structure, rental duration options, customer support, and any unique features or benefits they offer to customers. Understanding their strategies will help you identify areas where you can differentiate and improve your own business.
• Examine Customer Reviews and Feedback: Take the time to read customer reviews and feedback for your competitors. This will give you insights into their strengths and weaknesses from a customer's perspective. It's important to understand what customers appreciate about their experiences and identify areas where you can provide an enhanced customer experience.
• Identify Gaps and Opportunities: Use your analysis of the competition to identify gaps in the market or opportunities that haven't been fully explored. Look for areas where you can differentiate your business by offering unique services, targeting underserved niches, or addressing pain points that haven't been effectively addressed by your competitors.

By thoroughly analyzing the competition, you'll be equipped with valuable insights that can help you develop effective strategies to position your e-scooter rental company successfully. Remember, it's not just about competing with existing companies; it's about finding ways to outshine them and provide exceptional value to your target audience.

Determine Business Goals And Objectives

Once you have conducted market research, defined your target audience, and analyzed your competition, it is time to determine business goals and objectives for your e-scooter rental company. Having clear goals and objectives will help guide your decision-making process and ensure that your business grows in the right direction.

Firstly, define your long-term vision . What do you want your e-scooter rental company to achieve in the next 5 to 10 years? This could include expanding to new cities, increasing market share, or even becoming a leading player in the eco-friendly transportation industry.

Next, establish measurable and achievable business goals . These goals should be specific and quantifiable, allowing you to track your progress over time. For example, you might aim to reach a certain number of daily rentals, obtain a specific percentage of positive customer reviews, or achieve a certain level of revenue within the first year of operation.

• Set financial objectives that reflect the growth you want to achieve. Determine your desired revenue and profitability targets, as well as any key financial milestones you hope to reach.
• Consider customer satisfaction goals . Identify the level of customer satisfaction you aim to achieve and outline strategies for enhancing the customer experience.
• Sustainable growth goals should be an integral part of your business objectives. This could include reducing greenhouse gas emissions, implementing recycling programs, or partnering with organizations focused on environmental conservation.
• Don't forget about employee goals . Set objectives for employee training, development, and retention to ensure a skilled and dedicated workforce.

Tips for Determining Business Goals and Objectives

• Align your goals and objectives with your overall mission and values.
• Ensure your goals are realistic and attainable within your resources and timeframe.
• Regularly review and adjust your goals as your business evolves.
• Communicate your goals and objectives clearly to all stakeholders, including employees, investors, and potential partners.

By determining clear business goals and objectives, you provide direction and focus for your e-scooter rental company. These goals will help you measure your progress, make informed decisions, and ultimately achieve long-term success.

Create A Financial Plan

Creating a financial plan is a crucial step in establishing and operating a successful e-scooter rental company. It involves forecasting and managing your finances to ensure sustainable growth and profitability. Here are some important considerations:

1. Determine your startup costs:

2. project revenue and expenses:, 3. secure funding:, 4. monitor cash flow:, 5. create financial forecasts:.

Remember, creating a comprehensive financial plan is an ongoing process. Regularly revisit and adjust your projections as your business evolves and market conditions change. Seek professional advice from accountants or financial advisors to ensure accuracy and compliance.

Assess Potential Risks And Challenges

When starting any business, it is crucial to assess potential risks and challenges that may arise along the way. By identifying and understanding these obstacles in advance, you can develop strategies to mitigate their impact and ensure the long-term success of your e-scooter rental company. Here are some important points to consider:

• Market Saturation: One of the key challenges in the e-scooter rental industry is the possibility of market saturation. With numerous competitors entering the market, it is essential to differentiate your offerings and provide unique value to attract customers.
• Regulatory Compliance: As with any business in the transportation sector, it is vital to comply with local regulations and obtain the necessary permits for operating an e-scooter rental company. Failure to comply with these regulations can result in fines or even the suspension of your business.
• Safety Concerns: E-scooter accidents and injuries have been a concern in the industry. Ensuring the safety of your customers by regularly maintaining and inspecting your fleet, providing proper safety guidelines, and investing in user education can mitigate these risks and build trust among your target audience.
• Technological Challenges: Operating a fleet of e-scooters requires efficient technology systems to manage bookings, tracking, and maintenance. Ensuring that you have a reliable and user-friendly mobile application and backend system is essential for a seamless customer experience.
• Seasonal Variability: Depending on your location, the demand for e-scooters may vary throughout the year due to seasonal factors. Assessing the potential impact of these variations and implementing strategies to address them can help maintain a stable customer base and revenue stream.
• Charging and Batteries: Managing the charging and maintenance of e-scooter batteries can be a logistical challenge. Ensuring that you have a well-organized system to recharge and replace batteries when needed is crucial for the smooth operation of your business.
• Stay updated with local regulations and changes in the industry to proactively adapt your business operations.
• Implement strict safety protocols and conduct periodic rider education programs to mitigate risks and build customer trust.
• Invest in robust technology solutions that can handle the demands of managing a fleet of e-scooters efficiently.
• Develop contingency plans to address seasonal fluctuations in demand and optimize your business strategy accordingly.
• Establish partnerships with local businesses to form a network that can help address challenges and expand your reach.

Develop A Marketing Strategy

Developing a strong marketing strategy is crucial for the success of your e-scooter rental company. It is important to effectively promote your services, engage with your target audience, and differentiate yourself from the competition. Here are some important steps to consider when developing your marketing strategy:

• Identify your target audience: Understand who your ideal customers are and tailor your marketing efforts to reach them specifically. Consider demographics, interests, and behaviors to create targeted messaging that resonates with your audience.
• Create a compelling brand: Develop a brand identity that reflects the unique value proposition of your e-scooter rental company. This includes designing a memorable logo, choosing a consistent color scheme, and creating engaging marketing materials.
• Utilize digital marketing channels: Leverage the power of digital marketing to reach a wide audience. Develop a user-friendly website, optimize it for search engines, and use social media platforms to engage with potential customers. Consider running targeted online ads and collaborating with influencers in the transportation and sustainability space to increase brand visibility.
• Implement a referral program: Encourage loyal customers to refer your e-scooter rental services to their friends and family by offering incentives like discounts or free ride credits. Word-of-mouth marketing can be extremely effective in attracting new customers.
• Forge partnerships: Identify local businesses that align with your target audience and establish partnerships to expand your reach. Collaborate with hotels, tourist attractions, and event organizers to promote your e-scooter rental services to their customers.
• Track and analyze your marketing efforts: Regularly monitor the performance of your marketing campaigns to understand what works and what doesn't. Utilize analytics tools to measure website traffic, conversion rates, and customer engagement. Use this data to refine your marketing strategy and optimize your marketing budget.

Tips for Developing a Successful Marketing Strategy

• Stay up-to-date with the latest trends and technologies in the transportation and tech industry to ensure your marketing efforts are relevant and effective.
• Consider offering special promotions or discounts during peak tourist seasons or holidays to attract a larger customer base.
• Engage with your customers through social media platforms by sharing informative and engaging content related to e-scooters, sustainability, and local events.
• Build relationships with local influencers or bloggers who can promote your e-scooter rental services to their followers.
• Continuously gather feedback from your customers and use it to improve your services, customer experience, and overall marketing strategy.

Identify Necessary Permits and Regulations

Operating an E-Scooter Rental Company requires compliance with a variety of permits and regulations to ensure legal and safe operations. It is crucial to thoroughly research and understand the specific requirements that apply to your business location. Here are some important steps to take in this process:

• 1. Research Local Laws and Regulations: Begin by researching and understanding the specific permits and regulations imposed by the local government, city or town where your company will operate. This may include permits for operating a rental business, licenses for operating in public spaces, and compliance with transportation laws.
• 2. Contact Local Authorities: Reach out to the appropriate local authorities, such as the city's department of transportation or business licensing department, to inquire about the specific permits and licenses required for operating an E-Scooter Rental Company. Request information on any additional regulations, safety standards, or signage requirements that need to be met.
• 3. Obtain the Required Permits and Licenses: Once you have identified the necessary permits and licenses, take the necessary steps to secure them. This may involve completing applications, paying fees, and providing documentation such as insurance certificates, business registration, and background checks.
• 4. Ensure Compliance with Safety Standards: In addition to permits and licenses, ensure that your E-Scooter Rental Company meets all safety standards and requirements set by the local authorities. This may include implementing proper maintenance and inspection processes, providing safety equipment for customers, and adhering to specific operating guidelines.
• Research both state and local regulations, as requirements may vary.
• Stay updated on any changes in regulations or new permit requirements.
• Consider consulting with a legal professional who specializes in business regulations or transportation laws.
• Establish a system to keep track of permit renewals and compliance deadlines to avoid any legal complications.

By prioritizing the identification and fulfillment of necessary permits and regulations, your E-Scooter Rental Company can operate legally, ensuring the safety of both your customers and the community while also building a strong reputation in the industry.

Evaluate Startup Costs

Before launching your e-scooter rental company, it is crucial to evaluate the startup costs involved. This will give you a clear understanding of the financial resources required to bring your business idea to life.

First, determine the cost of acquiring electric scooters and other necessary equipment such as charging stations, helmets, and maintenance tools. Research different suppliers and compare prices to find the most cost-effective options.

Next, consider expenses related to technology and infrastructure . This includes developing a user-friendly mobile application, setting up a robust IT system for managing rentals and payments, and creating a website for online bookings and customer support.

Additionally, factor in the cost of marketing and advertising your e-scooter rental company. Allocate a budget for online advertisements, social media campaigns, and promotional activities to attract customers and create brand awareness.

• Consider having a detailed spreadsheet to track all your expenses and estimate ongoing operational costs.
• Include a contingency fund in your startup costs to prepare for unforeseen expenses.
• Explore potential partnerships or sponsorships with local businesses to help offset some of your startup costs.

Furthermore, do not forget to estimate staffing costs . Determine the number of employees required to manage your operations, such as customer service representatives, maintenance technicians, and marketing personnel. Include their salaries, benefits, and training costs in your financial projections.

Lastly, evaluate overhead expenses such as office rent, utilities, insurance, and legal fees. Depending on the scale and location of your business, these costs can vary significantly.

By conducting a thorough evaluation of your startup costs, you will be able to create a comprehensive financial plan that encompasses all the necessary investments and helps you make informed decisions about pricing, revenue targets, and potential funding sources.

Conclusion:

In conclusion, writing a business plan for an e-scooter rental company requires thorough research and strategic planning. By following the nine steps outlined in this checklist, you can ensure that your business is well-positioned to succeed in the competitive transportation and technology industry.

Conduct market research to understand the demand for e-scooter rentals and identify potential target audiences. Analyze the competition to differentiate your services and offer unique value propositions. Set clear business goals and objectives to guide your company's growth. Create a financial plan to manage expenses and forecast revenue streams.

Assess potential risks and challenges to develop contingency plans and mitigate obstacles. Develop a comprehensive marketing strategy to attract customers and build brand awareness. Understand and comply with necessary permits and regulations to operate legally. Finally, evaluate the startup costs to ensure feasibility and make informed financial decisions.

By following these steps and maintaining a commitment to safety, sustainability, and customer satisfaction, your e-scooter rental company can thrive in the dynamic landscape of today's transportation industry.

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How to Start an Electric Scooter Business in 2023

Starting a scooter business in 2023 is an idea that many people have. Recently, many people living in urban cities are catching up with the electric scooter rave sweeping across the world. This has led to an increase in the sales of these micromobility devices, and with it comes a business opportunity for people who’re interested in starting a scooter rental business. 

While many people prefer to buy and own their private scooters, many others would rather just rent one whenever they need it. Consequent to this, the scooter rental market has been on a steady growth trend recently, and is projected to increase by more than 400% until 2027. 

If you want to start an electric scooter rental business, this article will guide you on the essential steps you need to take to achieve a successful venture. 

What Are the Financial Benefits of a Scooter Business?

Just like every other venture, you need to know the ins and outs of this e-scooter rental service before you start it. You have to understand how the vehicles work, how to pick the best brands, how to fix scooter problems, and other best practices that are required to thrive in this industry. 

A scooter rental enterprise can be quite profitable. In the best case, if you invest a capital of about $7,000 to $97,000, you can expect to make a profit of about $84,000 to $210,000 each year depending on the demand in your area and the amount you charge your clients per hour. The good part is that if you do things the right way and there’s a good demand in your city, it takes only about 6 months to build this startup.

Read how profitable is scooter sharing business here .

What Are the Steps You Should Follow If You Want to Start a Scooter Rental Business?

Now that you have decided to engage in scooter rental business, here are the vital steps you need to take to ensure that the venture becomes successful:

Step #1:Do a Market Research to Decide if the Business is Right for You

Before you invest in any market, it is necessary to do a proper research to find out all the essential information. This will help you to decide if the investment would be the best fit for you. You have to weigh the pros and cons and check the growth potential of the industry to determine its future prospects and profit potentials. 

As at 2019, the bike and scooter rental market was worth $2.5 billion . Experts predict that by 2027, it’ll record a 400% growth to reach about $10.1 billion. It is an expanding market where you can charge up to $15 per hour, and you can run the operation even from your home. However, you must get ready for challenges like cost of maintenance, poor handling, risk of vandalism and growing competition. 

Selecting the right location for your e-scooter business is critical. Look for areas with high foot traffic, tourist attractions, or public transportation hubs. Success depends on demand. Some cities may already be saturated with several operators, so consider choosing cities with fewer operators. Otherwise you will have to spend a lot of money on marketing to entice customers away from your competitors and towards your services,

You will need to get permission from the local government or property owners to operate in these locations. Also, ensure that your chosen location complies with local laws and regulations governing e-scooter rentals.

City regulations

In recent years, the demand and offering for ridesharing have grown to such an extent that cities have been forced to regulate this business sector. If you are planning to operate within city limits, you’ll definitely have to check out the relevant legislation. Regulations may be in place that have been set by the City Council. So the first thing to find out is – is vehicle sharing allowed at all? In cities with high vehicle ridesharing service and density, the city council might organize tenders to identify which companies can provide the most appropriate ridesharing service. Other requirements for companies might also apply, so you should monitor this situation carefully.

Opportunities

The most successful firms are the ones who solve existing problems, so you should find a loophole in the existing market and decide what you’ll do differently to stand out. Y ou may need to read customer reviews to find pain points and other things that your competitors are not doing right. Solving these problems will help position your firm for growth. 

Step #2:  Consider the Expenses

When starting a business, creating an Excel sheet is a common first step. While it’s impossible to predict all costs, you can gain insight from existing companies and their cost structures. When developing your own plan, it’s important to consider various expenses such as

• Charging & operating costs
• Maintenance costs for vehicle repairs
• Vehicle purchase and depreciation costs
• Bank commissions & transaction fees
• Marketing, Customer support &  IT system support

Step #3: Apply for City Tenders

Applying for these tenders can be a highly competitive process, as there are often numerous other e-scooter operators vying for the same contract. As such, it is important to carefully consider the specific requirements of each tender and tailor your application accordingly. This may involve highlighting your company’s strengths and unique selling points, such as a focus on sustainability, safety, or affordable pricing.

It is also worth noting that securing a tender contract can offer numerous benefits for your e-scooter business. For example, working with local governments can offer opportunities for collaboration and mutual support, such as working together to improve infrastructure or lobby for better regulations.

However, it is important to approach the tender process with caution and ensure that you have the necessary resources and capabilities to fulfil the requirements of the contract. This may involve conducting thorough market research and feasibility studies, developing robust operational procedures, and investing in adequate staffing, maintenance, and marketing.

Step #4: Choose the Right E-Scooter for Your Fleet

To keep the riders on your fleet, it is important to choose a durable and sustainable scooter. Otherwise, vehicle sharing could not become profitable at all, due to the fact that too much money will be poured into maintenance, eventually drowning all your resources.

Riding comfort = crosses every bump in the road easily

Theft protection = secure your asset

Lifetime value = longevity, durability & cost

Maintenance & support = ease of repair with minimum downtime

Weatherproofed = always ready to go, no matter the conditions

Differentiator = your scooter is chosen over the competition

Read more about how to choose the best e-scooter for your fleet here .

Step #5: What to Consider before  Purchasing or Leasing E-Scooters

You will need a minimum of 50-100 vehicles to start your business. Accordingly, you can calculate the amount of the initial investment you require.

When you start to do your calculations, start with the vehicle price. From one perspective, this is the easiest part, but it is very important to calculate:

• How many rides should be taken with one vehicle during the day for it to be profitable?
• What is the value of one ride?
• What is the structure of your costs? You have to insure every vehicle, pay taxes, and get the vehicles inspected from time to time. Are all these positions included in your cost estimate?

Starting an e-scooter business can be capital-intensive, so you’ll need to secure funding to cover the costs of purchasing equipment. This may involve seeking investment from venture capitalists or other investors, or obtaining a loan from a bank or other financial institution.

Step #6: Develop or outsource a Mobile App

A mobile app is an essential tool for your e-scooter business. In order to run a successful sharing business, you need to have a reliable technology platform that allows you to manage your fleet, track rides, and handle payments. It will allow users to locate and rent scooters, as well as provide them with information on scooter availability, pricing, and maintenance. You can also use the app to collect user feedback and improve the overall customer experience. There are various options on the market, so you’ll need to do some research to find the one that best suits your needs.

Step #7: Plan Your E-Scooter Fleet Management

After you’ve planned your e-scooter business and created a budget, the next step is to develop a comprehensive fleet management system. This system should be designed to ensure that your e-scooters are well-maintained and available for use at all times. Here are some things to consider when creating your fleet management system:

1st: Plan your daily operations – Charging and Maintenance

Every day, you’ll need to check the condition of each e-scooter to ensure that it’s in good working order. This may involve charging the battery or making minor repairs. Be aware that the cost of maintenance and charging can eat up as much as 30-40% of your overall costs, so plan accordingly

2nd: Factor in the cost of Spare Parts

On average, you should plan to spend about 10% of the total value of each e-scooter on spare parts. It’s also important to have a proper warehouse to store these parts. Otherwise, you risk losing up to 30% of your fleet for three months due to a shortage of spare parts.

3rd: Consider the Team required to Manage your Fleet

For every 100 e-scooters, you’ll need at least two employees to inspect and collect them. Be sure to factor in their salaries, including the possibility of overtime pay for work at night. You should also consider how they’ll get around the city, particularly if an e-scooter breaks down and needs to be serviced.

4th: Customer Support is critical to your business

No matter how mature the market is, your customers will always have questions or issues. You’ll need to have a team in place to answer their queries and address their concerns. Keep in mind that customer reviews can make or break your business, so it’s important to provide excellent customer service.

Get Your Fleet Going With Äike

One of the most important aspects of starting a scooter business is choosing the right scooter brand. You need a durable, high-quality brand that’ll give you an excellent return on investment. This is why smart scooter fleet managers insist on Äike scooters. 

Äike scooters are made of the most sturdy eco-friendly equipment. They’re durable, and come with extra security and tracking features, so you can rest assured that your products are secure from theft. Place an order for your Äike scooters now and kick-start your hitch-free scooter rental operation.

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A Guide on How to Start an E-Scooter Rental Business and How Much it Costs

Transportation is one of the major sources responsible for climate disruption through greenhouse gas emissions; contributes upto 25% of the global CO2 emission. To contribute to making a sustainable and healthy life for humans; industries have been pondering new eco-friendly transit solutions, especially for urban areas.  

How about creating a carbon-free future? Turning the gasoline-based engines into electric-powered batteries. 

Here comes the electric shared micro-mobility term. It is a way advanced sustainable factor to get placed around; replace any of the existing transportation modes.

The electric scooter rental business in the market gives plenty of opportunities to define the real transport landscape and gives mobility and agile solutions to people from different landscapes. The players in the market are alert and opportunistic enough to virtue their success in the market. 

Quick Glance:

This blog aims for business leaders, entrepreneurs, eco-friendly people who wish to start in the electric scooter industry and learn about new applications who already place themselves into the industry. Here, we have covered how to start an electric scooter rental business, the top 3 e-scooter rental operators in 2022, and quick assistance to create a similar app.  

Understand the meaning of E-scooter Rental Business

What makes it interesting and popular for the industries to invest in e-scooter, why plan an e-scooter business in 2022, quick assistance and procedure to run e-scooter at your bay, features required to build e-scooter rental business, how to build an e-scooter rental business successfully, technical stack required for the e-scooter business, cost to develop the e-scooter rental business , popular e-scooter rental applications , future of e-scooter worldwide, final thoughts.

Going outside on a sunny dry day without your vehicle or conveyance. The time when you are looking for some convenient mode to travel. E-scooter sharing or rental business could be a renaissance idea for you. 

While keeping in mind the alert factors existing outside, EVs are eco-friendly and allow you and your audience to have a ride and have fun at the same time. 

The concept behind a two or three-wheel scooter is they are powered with electricity to store energy power the battery; used to run the scooter. The fun riding way is aligned with opportunities for both stakeholders and multimodal users. 

To start your e-scooter rental business, you need to focus on many certain things that could land your chances into the cake of success. Investing in the right thing makes your identity unique. 

Why is there so much hassle and bustle for getting into the EV industry? 

Reasons could be many…but one is for sure, i.e. close to a nature-friendly solution. 

Today after the pandemic, people understand the importance of nature-friendly solutions to drive the mother earth sustainably. The times when we locked ourselves in our home may be painful to us but heal our nature so fast. The air became fresher; the sky became clearer, and the atmosphere is less infused with carbon footprint percentage. 

This brings out a plunge of opportunity to the ecologist and enthusiasts with more environment-friendly solutions in the app development for startups .  

Some of the other important factors are;

• License-free
• Low maintenance costs
• Budget-friendly batteries hit the market soon
• Fun and light way rides
• Environment savior
• Great alternative for LPG and gasoline

If you are in the mood to come up with some engaging and optimal solution, consider the above facts to gear up your app journey. 

Let’s check out the industry eyes on this niche, and where it will land in the coming years. 

Also, Read: E-Scooter App Development Cost, Features – You Can’t Miss

‘The auto-industry would have seen huge changes in the next 10 years than it has changed in the 50 years. ‘ This is how General Motors CEO Mary Barra sees transformation in the automobile industry. 

Almost the majority of the world’s top leaders are investing in electric vehicles.

If we are talking about India, Bajaj and Heroes both are outstanding leaders in motor and vehicles already, willing to stagnant their position in this similar industry. In fact, the cost of ICE plated vehicles tends to be high compared to eco-friendly solutions like e-scooters, bikes, etc, due to the fall in the price of batteries. This is beneath many two-wheeler companies into the range of manufacturing the e-scooter units. 

Hence, it is a wonderful moment for you as a business to invest in this eco-friendly world of electric scooter rental business plans. 

Let’s dive more into the stats & growth size of the e-scooter industry herein. 

Market Stats for the Electric Scooter in 2022

• The global market for two-wheeler electric vehicles is estimated to reach $22B in the forecast period of 2017-24.
• The market is projected to serve more than 125M users by 2026 , in its niche segment; with user penetration of 1.6%.
• In FY20,  according to Mckinsey the overall growth in e-scooter sales was found to be less than 1% which is going to see a huge push to reach from 4M to 5M or 25-30% growth in FY25. 
• Talking about the market share of the e-scooter or bike, Hero-Electric is on the top with a ratio covering 30% of the market. Okinawa Autotech touched 20% of the market in 2021. 
• OLA Electric Mobility Pvt. Ltd, Ather Energy, expanding their market. This unicorn is planned to manufacture 0.11M of 2-wheelers/year. 
• Ninebot, a 6-year-old firm, sales grew by 6x in 2021 with an estimated value of $1.5B. It is now renowned as the world’s largest shortest distance transit manufacturer in the world. Their next segment in the run is Drift W1 e-skates. 

While sneaking into this light vehicle EV industry; it is important to recap some of the following measures. What are they and how does electric scooter rental work, here are the pinpoints.

• Make sure that the EV should follow proper rules and regulations. 
• Quick support within 2 hours if the e-scooter needs any repair.
• Working People prefer to travel at night. They do have long shifts, in such cases e-ride makes them comfortable to reach their destination. 
• The minimum operating speed for e-scooters is 20mph. 
• Begin from the registration process and let the users verify the profile
• Turn on GPS to find out the nearest e-scooter rental vehicle. 
• Schedule a ride and check the exact price next to it. 
• Reach the nearest location, pick the scooter; unlock it via QR code. 
• In the end, place the vehicle at the destined location, lock it via QR code. 
• Integration of Map: The map allows people to search nearby places where scooters are available. That makes it easy for users to pick the rental scooters from their nearest locations. 
• Authenticate via QR codes: QR codes keep the system fully secured. Smart access to the vehicle makes it uncatchable to hackers for any mischief. Via just one tap, registered users can lock or unlock the scooters. 
• Tracking with GPS: Every smartphone is imbibed with a GPS feature, which helps to find the shortest route for the user to reach the destination within a short time. Users can track the parking area corresponding to that. 
• Integrate with payment gateways: Multiple payments options make it super fast for riders to pay for their ride without any hassle. 
• Multiple language support: Those who are unaware of any other language than their local ones feel quite hard to use the app. In that case, the local language support system makes it easy and convenient for them. 
• Cardless lock: Users can lock their scooters through the mobiles, making them more protected. 

Also, Read – All-Inclusive car wash application development service at a cost-effective price.

How to start a scooter rental business? Understand the pinpoints for proceeding with your application. 

1. What challenges could the industry face?

Clear planning makes it easy for your business to land at the right ounce of point. At the beginning phase, you could face many challenges, like which demographics are correct for you to start so your business would not face any limitations; dealing with accidents to repair damaged scooters, and how to cycle the capital to start your business. Predict the level of competition the niche industry is already facing. 

Figure out any economic analysis before, limiting yourself from any of the issues that could arise in the future. 

2. Research the market from every perspective

Why you should research before taking any lead into the market of the e-scooter rental business? The reason is simple: whether your state allows for e-scooter or vehicles running on the roads.

For Ex; In the UK, there is a ban for riding EVs on public roads, there is a fine for the same. While in New York, you can run a vehicle on roads, but have to maintain a speed of at least 25km. 

3. Select the best spot for your business

Finding the best spot to start your business is one of the important points you should focus on before mobile application development or web development . It is important that the higher the traffic, the higher the chance for you to keep spreading your business. 

For your idea; we suggest that for the question ‘how to start an electric scooter business ‘ start your services either at the hot spot to possibly get maximum traffic or to start it with a tourist place, where there’s an easy way to get your customers into the drive. 

Also, people be aware of electric scooter usage, how it is safer for transit and keeps a social distance. Let your suggestions help the people to reach you out and use this eco-friendly option in their daily wage. 

4. Keep high investments

Deciding on the investment is very crucial. You should always have some extra penny in your pockets for delivering quality services to your audience. 

Suppose you want to start your business with 30 e-scooters. And the cost of every scooter is around $50. Then the total cost will go upto $1500. That can vary to $100 more or less. Plus, you should have some proportion for accidental damage, maintenance, feature addition, and any scope that would make your product a great one. 

5. Accompany with repudiated company 

A successful repudiated company aligns your potential business into a higher edge. Your primary goal in the business is to stay in it for long. For that case, you must collaborate with companies that have had greater ethics and productivity in the past. 

You can start by researching and surveying some reputed companies on Linkedin, Clutch, or Glassdoor. Filter the one with your choice, you will leave out some best sources. Now, check their past work and reviews. For more information, make your inquiry to their consultation and support assistance team . Bring out your ideas to them, and understand their strategies, how they can fit into your business. Make sure their customer experience after-sales are as great as in the beginning and meanwhile. 

6. Market and advertise your platform to niche and potential audience

Your only purpose is to market as much escape as possible. Your brand value captures the audience’s attention. Search on the leading searching websites like google, social media like Facebook, Instagram , etc to let people know about your services and how it is beneficial and cost-effective to use them. 

Spread out your brand brochures, business cards to the nearby local shops, hotels, malls, or public places. Give them a free trial so that maximum exposure to your brand can be set.  

The whole idea is about how much you could spread out your e-scooter rental business to the people. You can hire some IT or marketing company for your promotion as well. 

7. Place adequate platform for supportable batteries 

In no case, you would want your vehicle to stop in the middle. This could turn users into vain. Ideally, the running capacity of a vehicle depends on the weight of the user’s body. If the user is heavy chances are the e-scooter could stop earlier. If you could place a charging station every 5-10kms; that would be a good point for users to travel without any pain. 

Monitor your vehicle condition after every trip to limit any trouble or cause. 

8. Integrate your app with the best integration policies

It is always great to keep some policies in your hand to limit any unconditional mishappening. Insurance is the one thing that is important to have, to avoid risk factors connected with the e-rider. That will also entrust him for safe riding. 

Some of the policies are

i) Property insurance

ii) Mechanical breakdown

iii) General liability insurance

iv) Product liability insurance

A great rental business company could help you with every deed of the mobile app development process. 

The technical stack with a mobile app development company is an important aspect filled with important features and technologies. The manufacturing of the EV and making it worth functional depends on many factors; 

Mainly depends on: 

• Programming development platforms: Angular, React, Swift, Java, C-objective
• Payment channel: Stripe, Braintree, e-wallet app development
• Database architecture servers: Mysql, MongoDB, Postgres, 
• Real-time analytics for insight: Spark, Hadoop, IBM, and Big Data
• Cloud environment: Amazon Web Services , Apache Server, Google Drive, Azure
• Email marketing: Mailchimp Integration

This is how the technicalities infused and hence the question ‘how to start a scooter rental company is now answerable. 

Read More: How Much It Cost to Develop a Bike Sharing App like Mobike

Cost depends on the nature, features, modifications, technical stack, software expenses, and support to run the application under every circumstance. 

Start with the software expenses, let understand the area where the cost will be a crucial factor. 

• Cost for inventory: max cost $5k
• The upfront cost for storage: max cost $5k
• File hosting service: max cost $299
• Email marketing tool: max cost $100
• Accounting and invoicing software: max cost $50
• Advertising: max cost $300

On concluding everything, the cost rises to some level. For the basic level, the cost of the e-scooter rental app business would cost you around $25k to $35k. And the advanced application goes to $50k-$55k. 

1. Bird: 

Bird is known to be the top name in the e-scooter rental, with eco-friendly solutions for their users. Bird aims to reduce the carbon footprint from the globe, and continuously comes up with idealistic solutions to retain large people in the market. 

You can prevail few of the latest features while using the app;

• Smart lock facility
• Indulge real-time accessibility via GPS
• Integrate with QR code 
• Track your route with maps

Your care-free option of all time; Lime, set its benchmark in the world not from today but since its arrival. Today, marking its presence in more than 150+ cities, it covers a wide range of vehicles like scooters, bikes, and mopeds. 

Lime always gives the cliche to its user with its budget-efficient option. Whether you are running errands, traveling to other cities, or commuting to work. Lime gives you ‘n’ number of options for your riding. While taking all the rules necessary before travel. 

Lime has some of the great features reside in the app;

• Unlock your trip via QR code scanner
• Make payments secure 

At spin, you can ride with e-scooters without any worry in mind. Spin gives the way you want to move in this world. Composed with many options and features, you can travel via your moped and enjoy the clean part of the air. 

Spin facilitates its user with a few features including;

• Smart QR code locks
• Faster payment gateways
• Add your social accounts to share all your fun ride activities with your friends.

Every one of us is facing the front for some positive hope. That is the future. E-scooter have nerve hooking options to serve the people and to mother nature. After 50 years from now, we will have pure soil to breathe, we will not be left with a fresh residue of gasses or fossil fuels. The only option we would have at that time is a conventional and eco-friendly way to ride or travel. 

Electric mode is one such sector. However, the way we all are unnecessary using energy resources and especially water, it would also be nonjudgemental to assure electric vehicle future. 

Related Post: Motorbike Rental App Development Cost & Key Features

Still, in recent times, new leaders come up with research and mindfulness to hope for good scope inside this industry. 

• Ola electric planning to the proposed future factory, in Krishnagiri, Tamil Nadu, to be completed in the last year. 
• It is supposed to be termed as the world’s largest two-wheeler factory with an investment of $2.4crore. 
• Etergo is a Netherlands-based electric bike claimed to run at top speed and cover 250 KM in one charge. 
• Bajaj, with its Chetak avatar, hit the bush of electric vehicles in January 2020. 
• Flipkart plans to deliver its EVs sales with more than 25k by 2030 in the market. 
• Ninebot Inc., silently becoming the leader in electric scooters, in the US. rise is due to micro-mobility. Aim to offer low-cost transit operations than cars or others. 
• *Salt batteries; Chinese and British researchers have been working on salt-infilled batteries that could accelerate electric transit on the roads; possibly a great factor for the green mode to travel. 
• **Last but not least, dynamic induction charging. This gives us a glimpse of how vehicles could charge while driving themselves. If this could happen, then it will cut down the need for higher-capacity batteries and charging stations. 
• Continuing to the above concept, the Israeli smart road startup’s first pilot project, ElectReon, builds an electrified road of 1.6km to charge the vehicle while in motion. 

Related Post: Automotive Mobile App Development

To get instant success in the market, there are no shortcuts. You should stay alert and provide sound services to the people. Let them speak for your product quality and features. 

Custom Application Development sorts out your planning and reverts it into conveyable information and service to the customers. So don’t stake yourself under bushes, land into this uprising business of an economical and eco-friendly market.

Dinesh Shilak is a tech enthusiast and a dedicated writer who brings a fresh perspective to the world of technology through his engaging blog posts. With a keen interest in the latest technological advancements, Dinesh's passion for the field shines through in his writing.

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How To Start An E-scooter Rental Business [2023]

A rapid change in public transportation is seen nowadays, with electric vehicles replacing fuel-powered ones.

Over the past few years, e-scooters have taken off and generated a lot of buzzes worldwide. Do you know why this is happening? What makes electric scooters so popular?

This is largely due to its eco-friendliness. There are electric scooters with batteries, enabling them to be driven without burning fuel.

The popularity of electric vehicles such as scooters is increasing, and many people may be considering setting up rental businesses where they rent out e-scooters because they are a green option, electric, have minimal consumption, and are eco-friendly.

Hence, opening up an e-scooter rental company would be the right business concept for addressing and anticipating the future mobility trends in the market even in the future.

Recent statistics in Electric Scooter Business

Before we move on to setting up an electric scooter business? Look at the stats that show the buzz of electric scooters all around the globe.

• Electric vehicles are also generating a lot of demand for electric scooter-sharing apps. Businesses can earn money by renting out their e-scooters for a specific period. Segment revenues are forecast to reach $1588 million by 2023.
• It is also interesting to note that, by 2026, the number of owners will be expected to number in the region 124.8 million, and it is expected that the number of users will grow quite fast shortly.
• Online sales will generate 100% of the revenue generated by electric scooter sharing by 2026. As a result, the rental of e-scooters is among the most profitable businesses.
• There are projected sales of electric two-wheelers to exceed 55 million USD by 2024. Therefore, it can serve as a motivating factor for those seeking to establish an electric scooter business.

The importance of developing an e-scooter rental app

For several reasons, an e-scooter rental company would benefit from an e-scooter rental app.

1. Develop a presence online

In today’s world, most people use mobile apps when they need to access a particular service or want to discover a new opportunity.

Consequently, without an e-scooter rental app, you cannot expose your business to the masses since you cannot reach people interested in renting an e-scooter.

2. Operational simplicity

With E-scooter sharing apps, you can reduce the workload for your business, make your life much easier for your customers and improve the customer experience.

By using the website, users can find out the price of the rides and availability of the rides, and they can book them instantly, only a few clicks away.

With the help of their mobile devices, they can unlock their e-scooters and ride them to their destination, then park them back at the dockyard when they have reached their destination.

3. Pay on-the-go

It is often the case that customers don’t always have the necessary coin on hand when it is time to pay for their e-scooters.

Does this mean they should not be able to use your services? No, of course not!

Using an e-scooter application, your customers can save the details of their credit cards so they can pay in one easy step.

Tips to start e scooter rental business

The idea of running an electric scooter rental business has become very popular because it offers a convenient, affordable way for people to get around town. It is now the ideal time to start a business of this kind, especially since the popularity of e-scooters is rising all the time. The following are some tips that can help you get started:

1. Conduct market research

If you want to figure out how successful your business will be, you must understand the market you plan to serve. You must identify potential customers, investigate your competitors, and determine which laws and regulations will likely affect your business in your local area.

2. Decide on your business model

If you would like to offer scooters to your customers, you will need to decide which type and what kind of pricing structure you would like to offer. Renting a scooter can be done daily, weekly, or monthly, depending on how many days you wish to rent it.

3. Creating a Business Plan

Once you have a good understanding of your business model, you should create a detailed business plan that contains everything you need to know about your business, such as a market research plan, projected expenses, and marketing strategies.

4. Obtain insurance

Investing in a quality insurance policy for your business is crucial to protect yourself against potential lawsuits. As well as any other policies that may be required for your location or state be sure to include liability insurance.

5. Choosing a Scooter

To choose the right electric scooter, you need to consider factors such as size, power, and more to determine which type is best for your needs. Choosing a model to purchase should be based on customer preferences and researching how reliable different models are before spending your money.

6. Get your business noticed

When you have established your business’s physical location, it’s time to begin marketing it to the public. Consider investing in a website, creating social media accounts, establishing a relationship with local businesses, and considering discounting or promoting your products to attract customers.

What is the expected cost of starting an e-scooter rental business?

When you start an electric scooter rental business, it can be very challenging and costly if you have yet to research the costs and fees that need to be paid to rent e-scooters at competitive prices to customers with convenient payment plans.

Launching a scooter rental business is estimated to be close to 150,000 dollars, depending on whether the scooter is purchased from a dealer or rented from a device rental service operator. As a result, only around 80,000 dollars will be used to buy scooters (roughly ten vehicles).

Besides hiring staff and finding a location, there will be other startup costs, such as upgrading equipment, upgrading the electrical system, furniture, installing charging stations (especially the electrical system), business startup costs, taxes, marketing and vehicle fees, and expenses related to launching a business and meeting administrative regulations.

What are the Business Models of the Electric scooter business?

Electric scooters are becoming increasingly popular among people today, and they have had a substantial impact on a variety of industries. The automobile industry is the biggest. As e-scooters become more popular, people want better and more options.

Now let’s explore the different e-scooter business models you can use to start your own company.

1. Rent-Based Model

Rent-based businesses are good models for starting electric scooter businesses. Cities are increasingly adopting it to provide residents with transportation options and improve their quality of life.

2. Subscription-Based Model

Subscription-based e-scooter businesses are another wonderful way to generate revenue and a steady income stream. A recurring subscription model allows users to subscribe to an electric scooter regularly, usually monthly or yearly, by signing up for the service.

As a business owner, you can guarantee your customers will have a positive experience when they use your services. As a result, you can offer various subscription packages to your customers, allowing them to select the right one.

3. Demand-Based Model

Demand-based models rely on mobile apps. With the assistance of an e-scooter app development company, users can book their rides via the app they have downloaded. As a result of this model, the users are provided with a ton of flexibility to choose exactly what they want.

Here we covered everything you need to know about setting up the e-scooter rental business and its cost. To take your e-scooter rental business to the next level, the e-scooter app is crucial. To help you develop an e-scooter app, SynergyWorks is your best bet with the high-class team and techniques to develop the application that stands out in the market. Count on us and give your business a top-class application.

About Author

Shikha Taman

Shikha Taman is the founder & CEO of SynergyWorks Solutions. With over 12 years of experience in the industry. She has extensive knowledge of software engineering, project management, client management, and business strategy. She strives to ensure all the products developed are always up-to-date with materializing technologies to remain competitive in today’s marketplace.

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Starting Your E‑Scooter Sharing Business: From Idea to Success

The ScootAPI platform is suitable:

• for starting your business from scratch
• for existing companies

We're experienced in launching sharing ventures and ready to share insights with you

Projects worldwide launched with ScootAPI

E-scooters are operated by our partners

5 Steps to Start a Scooter Sharing Business

Electric scooter sharing is a business that needs to be done and has high margins. You will learn how to start your own electric scooter-sharing business in 5 steps. Many people think that electric scooter rental is an easy business, but that’s not quite true. In reality, it is a complicated project to run. It is a high marginal business, but only those who put together all the necessary components of a business model can achieve it. So, to successfully start your electric scooter-sharing business, you need to take five steps.

Step #1: Choose a software vendor

Why cooperate with ScootAPI?

Comprehensive Fleet Management

Gain full control in real time with our admin panel offering 50+ features, filters, and advanced analytics

Your Branded App

We also offer a comprehensive white label app that you can customize and use for your business.

Local payment gateway connection

Unlike other microbillity vendors, we can connect your business to the payment system that is available in your region

Guidance at Every Step

From inception to launch, our experts provide comprehensive consultation and support.

Let's bring your idea to life !

Get free start advice, leave data on the number of scooters and region

Choose the number of bikes you need

By submitting the form, you agree to the processing of personal data protected by the Privacy policy and Terms of service .

Step #3: Negotiate with local authorities

By agreeing with the local authorities, you insure your project against the risk of being shut down or banned for whatever reason. Since electric scooter shoring operates in the public space, you have to negotiate with municipalities or with private business owners if you are planning a B2B model, where you provide scooters to a business. There are different business models, which we will write about separately.

Step #4: Assemble the team

It’s a complicated business, and it’s very difficult to run it alone. If you have a team, it is easier and more efficient. You will move faster, and the workload will be distributed to the whole team, not just you.

What are the key players you need on your team?

A strong technician who understands electrics. This is the person who will repair and keep the fleet in good condition.

A safety person. The risks of vandalism and theft are possible, so there has to be a person who will deal with vandals and thieves, go to court, collect money from troublemakers and take care to keep it to a minimum.

A marketer who promotes the brand and makes it strong. That’s what sets you apart from the other players. This niche in the market is still more or less free, but over time it will be filled with players. Your survival will depend on how strong your brand is and how loyal users in your city and your country are to it.

How to Start an Electric Scooter Rental Business in 2023

Table of contents.

• Electric Scooter Business Opportunities

How to start an electric scooter business within 3 months

• What is Required for an Electric Scooter Business?
• Physical Features of Scooters
• What Parts are Needed for Scooters
• How Much do Scooters Cost and Where do You Get Them?
• Example of Scooters, Perfect for a Scooter Sharing Business

Necessary Electric Scooter App Functionality

• The Cost of Developing an App for the Electric Scooter Business
• What is the Profitability of the Scooter Sharing Business?

One of the most successful types of seasonal business can be considered an e-scooter rental. E-scooter business brings excellent profits and enjoys great popularity. At the same time, it will be very easy for an entrepreneur to work in this field, as it is very simple to start your own electric scooter business, although it will certainly require some investments.

Relevant videos about Scooter Sharing Business Development 🎥

RexSoft company has been in the electric scooter business for 5 years since 2017 . And although the main focus of our activity is e-scooter app development , we have already managed to accumulate an exhaustive amount of knowledge in this industry. And now we are happy to share our expertise with you and help you start an electric scooter business. In this article, we will tell you what is required for the electric scooter business, how to deal with the scooter sharing app, where to get scooters & spare parts , and how to manage them properly. Also, you’ll understand how to plan business expenses, income, and profitability of the electric scooter business. Let's do it!

Electric scooter business opportunities

The electric scooter business is gaining more and more popularity every year. And it is not surprising. In addition to the fact that electric scooters are an alternative to conventional transport to move around the city, avoiding traffic jams, and taking care of the environment, this business has a number of advantages for investors and entrepreneurs.

High profitability

An electric scooter business with a fleet of 50 or more scooters can cover the start-up investment and current annual expenses in a year. Later in this article, we will talk about it in more detail.

Quick start of business

The electric scooter franchise from RexSoft allows you to start an electric scooter business in 1-2 months. You get the necessary software for this business, training, and consulting from RexSoft specialists.

Business scaling

This type of business provides an opportunity to quickly develop and cover new areas and cities. Start an electric scooter business for sale and transfer the rights to your business under franchise conditions, as the Lime, and Bird brands do.

We divided the process of starting an electric scooter rental business into 3 consecutive stages: request to local authorities, business registration, purchase of scooters and setting up the necessary software (sharing app, CRM for Managers) for the rental business. Let's look at these stages in more detail.

Request to local self-government bodies

The first step is to contact your local authorities to find out if a scooter rental business is allowed in your city. Each city independently forms the procedure for obtaining the necessary permits, and a list of rules and restrictions for scooter rental companies (travel zones, places for parking scooters, age restrictions, speed limits, etc.). If the scooter rental business is allowed in your city - let's move on to the second stage, if it is prohibited - do not be upset, you can choose another city to start a business with because each city independently forms the rules for scooter rental companies.

Business registration

In the second stage, you need to register as a legal entity (get a business license) and open a bank account. Business registrations vary from country to country, so on average, it can take 1-3 months to register a scooter rental business. In some countries, it is possible to register a business using a simplified procedure, which may take 1-2 weeks.

Vehicles & Software

And the third stage - is scooters, spare parts, and software. The most popular mistake of entrepreneurs at this stage is the sequence of steps. First, entrepreneurs buy scooters and only then move on to finding and configuring the necessary software. Due to this, the term of starting a business increases many times. The image on the screen shows very well the order of tasks that should be performed in parallel at this stage. Another popular mistake that delays the launch of your business and increases costs is giving preference to custom development of the necessary software instead of ready-made solutions. Custom development of client applications and CRM for managers can take from 6 to 9 months. Instead, customization of ready-made solutions from RexSoft takes 2 months . The cost of custom development - $80,000-120,000, customization of ready-made solutions - $5,000-$8,000 + monthly payment from $5 per scooter. Let's return to the scheme of tasks of the third stage. At this stage, you complete obtaining permits for running an electric scooter sharing business in your city, if you have not already done so in the previous stages. In parallel with this, we provide you with options for electric scooters and contacts of manufacturers from China, Europe, the USA, and Australia, which will help you form orders and pick up the necessary spare parts. You can order scooters from other brands we do not cooperate with, our software solutions are adapted to any scooters. At the same time, we start customizing the necessary software for your needs. We are preparing a unique application design for clients. We configure language versions of software, connect payment systems, set rates, and customize functionality. After selecting the scooters, without waiting for their physical availability, the scooter manufacturer gives us the technical specification for writing drivers for the scooters. Drivers are necessary to connect scooters to the software. I emphasize once again that the physical presence of scooters is not required to configure the software. For this, you do not need to wait 2-3 months for the manufacture, branding, and delivery of scooters. After customization, the client application is published on the app store and the play market, and the CRM for managers is deployed on the Amazon server. And the last task at this stage is software and scooter testing. This algorithm allows you to start your own electric scooter-sharing business within 3 months .

Get a Free E-Scooter Rental App & Software Overview

Get everything you need to review and test the e-scooter rental app & software from RexSoft. Our ready-made solutions will allow you to start a scooter sharing business quickly and successfully.

What is required for an electric scooter business?

The most important thing during electric scooter startup is the scooters themselves. To begin with, you need 10-12 of them , and in the early stages of organizing your electric scooter business, you should find a reliable e-scooter sharing app supplier of these vehicles. They can sell electric scooters, and sometimes even rent or buy on credit (it will be repaid fairly quickly). In addition to e-scooters, you will also need scooter rental software to track and manage them.

Another equally important step is the selection of staff , and the electric scooter business requires quite a big team to maintain. You need managers and technical specialists to monitor the condition of scooters and carry out their repair and maintenance. Let's take a closer look at these aspects.

What App is needed for the electric scooter business?

Quality software is the heart of your electric scooter business. It's in your best interest that it beats smoothly and without any delays. It is also in your interest to have all the necessary features in such an application. And it’s even better if you’re able to add new features when you need them or when you are in dire need of competitive advantage in a heated market. Let's break down this aspect of the electric scooter business in more detail.

e-scooter app development consultation

To get free tech consultation on the e-scooter app. The RexSoft company has been in the electric scooter business for 5 years since 2017. Our specialists are ready to share their solutions which will make your business successful.

The required minimum for an app for an electric scooter business is as follows:

So, the basic functionality of an electric scooter business app is the ability to track the movement of the vehicle, a QR code scanner to unlock the device via smartphone, and a smart lock to lock it after use. In addition, each application should have a convenient admin panel for users and the administrator of the service. It includes the following functions:

Main E-scooter App Features

• registration/authorization
• map showing scooters
• possibility to view information about the status of the scooter and its rates on the map
• scooter rent for the trip
• personal account
• travel history
• balance (refill, cost history)
• promo codes
• referral program
• messages (incoming notifications and mailing)
• settings (password, beginner mode with limited speed)
• about us (info page and feedback form)

Admin panel

• user management (editing, blocking for a period of time with a message to the user)
• managers (setting up staff rights)
• scooters (add devices, edit, view travel history and rent a device)
• trips (travel history)
• territories (creation of territories for separate cities, districts of cities, creation of movement zones in these territories)
• batteries (scooter battery management)
• battery replacement (accounting for battery replacement work by the staff)
• promo codes (creation)
• messages (mailing list creation)
• editing the text content of the application
• franchise (feedback)
• command history (login)

We have already reviewed the necessary functionality required for the application.

Now let's move on to reviewing the development possibilities and how much it costs.

The cost of developing an app for the electric scooter business

So how much does it cost to develop a solution for the e-scooter business? Well, it directly depends on what you need and the service provider. For example, RexSoft offers 3 types of e-scooter sharing app development solutions:

Electric scooter franchise

• Development of a unique design of the app.
• Customizing the app's appearance.
• Customizing the app functionality.
• Integration of payment systems in the app.
• Setting up the scooters to work with the app.
• Publishing the app in the app stores.

150-200 hours + support

From $5 for a scooter per month

Custom App Development

• Creating prototypes, and unique design.
• Development of a custom app.
• Development of custom app functionality (for users/administrators).
• Configuring the scooters for the app.
• Publishing the app in the app stores (Android, iOS).

1000-1300 hours

$35000-45000

So, the RexSoft company offers 2 options for developing an electric scooter sharing app: customization of ready-made solutions and development "from scratch". The main advantages of customizing ready-made solutions are the price and terms, because in 2 months you get an app with a unique design and the necessary functionality.

Which scooters are suitable for electric scooter business?

We cooperate with manufacturers of electric scooters from around the world (China, USA, France). If you haven't purchased electric scooters yet, we can help you.

Picasau Х890

• Rated power (with Hall): 500w
• Peak power: 800w
• Battery: 36V 10.4Ah
• Tires: 10-inch solid tires
• Top speed: 25KM
• The farthest battery life: 35-40KM
• Maximum climbing degree: 20°
• Maximum load: 120kg
• Battery: domestic detachable
• Charging time: 4-6 hours
• Net weight: 23kg (including battery)
• Gross weight: 27kg
• Waterproof rating: IP55 (whole body), IP68 (battery control pack)
• Body material: aviation aluminum alloy

Freego V3Pro

• Rear drive: Motor 36V, 450W
• Battery: 36V, 12.5Ah (range 30-40km)
• Max Speed: 25km/h
• Front Wheel: no brake
• Rear Wheel: E-brake + Drum brake

ACTON M PRO 3.0

• Range: >55KM (>34 Miles)
• Top Speed: >30KPH (18.5MPH)
• Incline Rate: >20%
• IP Rating Connectors: IP 67;
• Electronics: IP64-66
• Vehicles: IP65
• IOT: Integrated with 4G-LTE, GPS, BLE, W/backup battery
• Battery: Pack 17.5 AH LITHIUM-ION premium batterie

TurboAnt X7 Max

• Motor Power: 350 W
• Maximum Range: 32 miles (52 km) in Comfort Mode
• Maximum Speed: 20 mph (32 km/h)
• Maximum Climb Angle: 15°
• Battery: 10 Ah (360 Wh), DC 36 V (Detachable)
• Charging Time: 6 hours

KIREST Kuick E-FOX Connected

• Motorpower: Powerful 500W Brushlessmotor
• Battery Type: 48V 15 Ah lithium battery
• Maximum speed: 35 km/h
• Wheel size: 10 inches-inflatabletire
• Range: 30-35 km
• Charging Time: 3h
• Weight: 22.00 kgs
• Max load: 125 kg

OKAI ES400A

• Rated power/max power: 350w/700w
• Max gradient: 20%
• Max speed: 30km/h
• Range: >55km
• Weight: 29kg
• Battery capacity: 48v16ah
• Swappable battery: yes
• Tires: front 12" / rear 9"

Segway Max Pro SNSC2.2

• Max. Power: 690W
• Max. Speed: 25km/h
• Typical Range: 60km
• Max. Slope: 8°
• Net Weight: around 23.5kg
• Duration of Charging: around 4 hours,5A
• Payload: ≤100kg

The most popular brands in the electric scooter business are Chinese brands. Among them, there are ready-made offers, where after the purchase it is enough to connect a SIM card.

When choosing, it is worth paying attention to the battery capacity. The better the battery, the more distance the vehicle will be able to travel without charging. A low-capacity battery can cause a sudden stop, which will negatively affect the reputation of the company. It is better if the charge will be enough for a distance of 25 km.

The inner workings of the electric scooter should have Cloud Monitoring support and/or IoT technology . These technologies allow the vehicle to communicate with other devices and monitor its status in live mode.

In addition, the electric scooters must be configured to alarm administrators about a hard fall (breakage) and reports of unauthorized movement (movement outside the allowed route, theft of the scooter).

Physical features of Scooters

• An electric scooter's power should start from 500 watts. A person with a weight of 200 lb/ 90 kg must be able to climb a hill of 15 degrees . This is important for hilly terrain. If you choose scooters with insufficient power, users will not be able to get to the necessary places on them and the reputation of the brand will be lost (users will throw the scooters in the middle of hills).
• Vandal-resistant.
• Waterproof.
• The suspension must be able to withstand a load of 120-150 kg .
• Replaceable battery. The charged scooter has to work for 2-3 hours of active riding. For the scooter to continue working you need to replace the batteries 3-4 times a day .
• Theft protection. Difficult to access the battery and program access to traction charging.

What parts are needed for Scooters

You need to stock up on parts for electric scooters to keep your business running smoothly. The parts fund is a must and you need to consult with the factories, which parts have high wear and tear and buy them before you start the e-scooter business. In particular, you will most likely need:

• Replacement batteries. For 50 scooters, 120 batteries are required.
• Headlights.
• Brake systems.
• Other parts with high wear and tear.

The order is calculated by the necessary set of spare parts and consumables for the appropriate number of scooters. If we are talking about a rental business, these quantitative indicators and information is calculated by the factory engineers and the experience of customers. In addition, there is a possibility to order any spare parts additionally, the factory provides maximum cooperation and assistance to all customers. Ordering spare parts is not a problem.

How much do scooters for a scooter sharing business cost and where do you get them?

The Chinese market for electric scooters is the largest in the world and provides a large selection of electric scooters and scooter parts. You can buy them yourself or you can rely on us.

RexSoft cooperates with many electric scooter manufacturers and has representatives in China who will help you in choosing scooters and arrange delivery to any country in the world.

Get advice on choosing scooters

Order electric scooters and app for their management now. RexSoft is your reliable partner for creating successful businesses.

Example of scooters, perfect for a scooter sharing business

Let's take a concrete example of an electric scooter model that's great for starting your own fleet of vehicles. Our clients nicknamed the model of the Shenzhen X890 scooter "armored car" for its technical characteristics and reliability in operation.

Shenzhen X890

How much does scooters cost for scooter sharing business.

Shenzhen X890 price in China is $450-550 . The price depends on the order quantity (the bigger the order, the less the cost). Add to this amount the cost of customs clearance, taxes, shipping costs, other consulting costs, and intermediary costs. These costs will vary from country to country, so the cost can go up to $650-800 for 1 Shenzhen X890 scooter.

Let's talk about personnel for the e-scooter business. Keep in mind that some roles in this list can be combined. We provide an estimate of the number of staff needed to maintain 50 scooters smoothly.

2 Chargers with cars (cargo van):

• replace dead batteries
• transport scooters

1 charger at the office:

• Arranges battery charging
• discovers places where there is a high demand for scooters, plans scooter parking lots.
• Repairs scooters

Scooter manager

• Support service
• Responds to queries from users (for example, our app has an "Ask questions" section where the customer can ask the support service anything in real-time).

What is the profitability of the Scooter Sharing Business?

From an economic point of view, e-scooter rental is a profitable business. From the point of view of absolute income numbers, it’s rather small. Let's try to roughly calculate the profitability of the e-scooter business.

All calculations are made on the example of a scooter sharing business with a fleet of 50 scooters , the location of the business is a US city with a population of 230,000 people . Calculations of expenses and income of the scooter sharing business are approximate and we did not take into account a number of factors (competition, level of vandalism, local fees and charges), which may affect the success of this business.

Business start-up costs

It takes 2 months to start an electric scooter sharing business if you decide to use a franchise from RexSoft. If you have decided to develop scooter rental software "from scratch" - the term of starting a business may increase to 3-5 months . During the start-up period, your business will not generate income, because first you need to register the business, set up the necessary software, purchase scooters, find premises, etc. Next, we've collected the main costs you need to be prepared for at the start-up stage.

So, the costs of starting an electric scooter sharing business can be $70,000-110,000 .

Business expensess

After the launch, your business will start to work and generate income for you, and to support the electric scooter sharing business, you need to cover current expenses : rent, car expenses, taxes, employee wages, etc. In the table, we calculated the main annual expenses.

The annual costs of running an electric scooter sharing business can be $550,000-700,000 .

Income of the electric scooter sharing business

The cost of renting a scooter consists of an unlocking fee of 1 USD and a rate per minute - 0.15 to 0.30 USD. Weather conditions (temperature must be above 0) in the USA allow electric scooter sharing business from March to November (270 days). We subtracted 15% from the season for days with bad weather (rain) when city residents prefer other means of transport. So we have 230 days . From the experience of our customers, we know that 1 scooter can bring from 70 dollars a day. 50 scooters can bring in a season from $100,000 monthly income, or $1,200,000 per season .

So, the electric scooter sharing business is a highly profitable type of business , because in our case, the income from renting 50 scooters allows to return the initial investment for starting the business ($70,000-110,000) and cover the main current costs of running it ($550,000-700,000) per season.

E-scooter business is quite easy to create. You just need a few scooters, a quality application, and a good location to get a flow of customers. The key is to have the right people to help you figure it all out and make your business truly competitive. Contact RexSoft now and we will work with you to make your city's residents more mobile and you truly successful.

What do you need to start an electric scooter rental business?

To start an electric scooter sharing business needs software designed for customers (app) and for company managers (CRM), scooters fleet and spare parts for them, as well as staff.

What are the main electric scooter business expenses?

50 scooters with the necessary spare parts can cost $ 50,000, electric scooter software development can cost $ 40,000-70,000. The e-scooter sharing franchise from RexSoft allows you to reduce the cost of developing the necessary software by 10-20 times.

How do increase the profitability of the e-scooter Rental Business?

To start a scooter-sharing business it is better to use ready-made software that allows you to launch a business quickly (1-2 months) and reduce development costs by 10-20 times. Modern analytics modules help identify routes that bring revenue to the company and ones that do not. Due to the correct placement of scooters on the map, the income of your business can increase many times over. The E-scooter sharing franchise from RexSoft will help you with this.

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How to Start a Scooter Rental Business

A scooter rental business offers customers a fun and affordable option for short-term transportation. For most, scooters can be rented by hourly, half day, and whole day rates.

Learn how to start your own Scooter Rental Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a scooter rental business by following these 10 steps:

• Plan your Scooter Rental Business
• Form your Scooter Rental Business into a Legal Entity
• Register your Scooter Rental Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Scooter Rental Business
• Get the Necessary Permits & Licenses for your Scooter Rental Business
• Get Scooter Rental Business Insurance
• Define your Scooter Rental Business Brand
• Create your Scooter Rental Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your scooter rental business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Scooter Rental Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your scooter rental business?

Business name generator, what are the costs involved in opening a scooter rental business.

Since there is a necessity for scooters and a brick and mortar location, preferably within a tourist hub, there can be a substantial amount of investment capital needed. A typical used scooter, in good running condition, can cost between $300 and $800. If you average $500 each, a starter fleet of ten becomes a $5000 investment. Include store rental and insurance for the business and customer rentals and you could be looking at an initial investment upwards of $10,000-$12,000. Of course, this is dependent on your location and which insurance companies will supply you coverage. Tourist-heavy real estate and insurance for numerous low experience riders are both going to require a substantial fee. You will also need to factor in regular maintenance and repair costs as well as marketing and advertising costs, although the latter can be mitigated through usage of social media and store location.

What are the ongoing expenses for a scooter rental business?

Maintenance and service of the scooter and motorbike fleet will probably be your biggest ongoing expense. Insurance for the shop and coverage for riders will also be a regularly expected expense. Finally, rental of your brick and mortar location should be factored into regular cost analysis.

Who is the target market?

The target market is tourists and those on vacation, even if they live in the town they’re “vacationing” to. Specifically, younger riders, who want to explore your area or experienced riders who are away on vacation, yet still want to feel the wind in their hair, will be your demographic.

How does a scooter rental business make money?

The majority of the revenue will be generated from the customer rentals of the scooters. Some additional sales may be generated from impulse or customer loyalty buys. It is always advisable to have impulse items or novelty buys near your counter, as you will most likely encounter a tourist-oriented customer base for your rental company.

Scooter rentals are usually priced by the hour, a half or whole day, and weekly rates. Hourly rentals start around $25, with whole days closer to $65-$75 and weekly rates around the $200 range. These prices may fluctuate, depending on the location and clientele.

How much profit can a scooter rental business make?

Scooter rentals can be profitable, although often seasonal, depending on your location. Therefore it’s critical to save for the off season and invest when possible for the upcoming seasons. On average, a scooter rental business can see annual revenue in the $50,000-120,000 range.

How can you make your business more profitable?

Offer customers additional impulse buys and merchandise, related to your business and the tourist destination in which you operate. Most vacationers have budgeted for the trip and want to have a tangible item or two to take home for the memories. You can also offer rider extras, such as gloves, jackets, and even helmets and helmet add-ons. Some renters ride in their normal lives and will see your offers as an extension of their normal buying habits.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your scooter rental business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a scooter rental business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A scooter rental business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a scooter rental business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your scooter rental business will be in compliance and able to obtain a CO.

Liability Waivers

To avoid liability and potential lawsuits, scooter rental businesses should have their clients sign waivers.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Scooter Rental Business needs and how much it will cost you by reading our guide Business Insurance for Scooter Rental Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a scooter rental business

Since much of your business will revolve around impulse or spur of the moment decisions, much of your advertising will need to occur in and around your business. Bright, eye-catching signage and flyers or stickers can be great for directing out of town customers your way. Social media advertising can also prove beneficial, especially if you are able to link with other businesses in your area, as you will all work as a financial ecosystem for the tourist dollars.

How to keep customers coming back

Safe, reliable, courteous, and personable are all important hallmarks for a successful scooter rental business. You may not see as many return customers if you are operating in a tourist-heavy location, so your connection with customers is vital. Word of mouth becomes your greatest customer asset. And, as mentioned above, being able to co-op your business with other retailers and rental companies in the area will be critical for directing customers to your front door.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

If you have experience in retail sales or product rentals, knowledge of small engines, a strong work ethic, and a business mind, a scooter rental business could be your ticket to financial independence. Especially if you have a background in scooters and motorcycles, either as a rider or enthusiast, or from working in a motorbike retail business, your expertise could set you apart from the competition.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a scooter rental business?

A typical day in a scooter rental business focuses on customer rentals and maintaining your fleet of scooters and motorbikes. Greeting potential customers and conveying safety information and insurance practices has to be a regular aspect of your business in order to build a good public reputation. Ensuring your bikes and scooters are in good running order and are properly equipped for safety is also critical for success and goes hand in hand with your customer rentals. You will also find yourself working on:

• Advertising and marketing for the rental company.
• Re-stocking your retail items, such as company logo t-shirts, hats, and other pieces of apparel, and tourist-based supplies.
• Creating service tickets for all repairs not handled in-house.
• Buying or updating safety equipment, such as helmets and gloves and purchasing more scooters and motorbikes.
• Researching industry trends and new products.

What are some skills and experiences that will help you build a successful scooter rental business?

Being able to talk to customers is one of the greatest assets for this type of business. For the most part, customers are picking the company which seems professional, safe, and clean. You have to reassure them that their decision to employ your business was the correct one, and that you will provide safe, affordable fun.

You should also be able to:

• Have some knowledge of small-engine repair and minor maintenance practices.
• Understand how to create business model and the day to day operations of a rental and/or retail business.
• Portray enthusiasm and an upbeat personality.
• See and understand consumer trends and how to incorporate these factors into your flexible business model.

What is the growth potential for a scooter rental business?

Rental companies, especially ones located in tourist-based economies, have seen an increase in their business more recently. If you find yourself in a tourist destination that is growing in popularity, there’s a good possibility you will see your business grow, as well. Historically, tourist rentals do well, as the customers have budgeted for entertainment before going on vacation or for having some fun during time off.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit the TRUiC YouTube Channel or subscribe to view later.

Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a scooter rental business?

Make sure you research the success of competitors and similar businesses in the area. Is there room and customer demand for more business? Is your area growing in population for tourism and are scooters a safe and viable method of transportation in your area? You would be wise to understand which way public and political opinion sways for tourism and added vehicles on the streets. Additionally, make sure you have scooters which will be reliable and safe and aren’t too outdated. Customers will be insured for each rental, but accidents happen, so make sure you keep enough revenue put aside to cover surprise costs. Remember, if you don’t have a fleet of bikes to offer, your business will suffer and may never reach its potential.

Although starting your own independent business gives you all of the freedom and control, there is also an amount of risk involved. Therefore, it may be advisable to start out as a franchised rental business. This gives you the financial backing to get your feet wet and really find out the climate for such a business.

How and when to build a team

Starting out, much of the business can be run with a few individuals. Handling rentals, customer service issues, and maintaining the business aspects of the company are the main jobs to cover. As the business grows, a business manager can help to alleviate additional pressure in bookkeeping, allowing you to be the face of the company and grow your word of mouth reputation. As the business really takes off, you will want additional employees handling the rentals and customer service more and more. Developing a trusted staff is quite important for keeping the business on track, so choose wisely.

Useful Links

Real world examples.

• South Haven Scooter Rental
• Sun Sport Rentals

Have a Question? Leave a Comment!

How to Start a Profitable Scooter Rental Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a scooter rental business plan., 3. develop a scooter rental brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for scooter rental., 6. open a business bank account and secure funding as needed., 7. set pricing for scooter rental services., 8. acquire scooter rental equipment and supplies., 9. obtain business insurance for scooter rental, if required., 10. begin marketing your scooter rental services., 11. expand your scooter rental business..

Before diving into the scooter rental business, it's crucial to understand the market landscape. This involves analyzing current trends, competition, and potential customer needs. Here's how to approach this initial step:

• Research the local demographics to identify your target audience, such as tourists, students, or daily commuters.
• Study the competition by looking at existing scooter rental services in your area, their pricing models, and any unique offerings they have.
• Investigate legal requirements and municipal regulations related to scooter rentals, such as licensing, insurance, and designated riding zones.
• Assess the infrastructure in your intended area of operation, including the availability of bike lanes, parking spaces, and the terrain's suitability for scooters.
• Analyze seasonal factors that may affect scooter rental demand, such as weather conditions and tourist influx during certain times of the year.
• Understand consumer behavior by gathering data on how potential customers view scooter rentals, their preferences, and any concerns or barriers they might have.
• Review technological trends and consider how advancements in scooter design, payment systems, and ride-sharing apps could influence your business model.

Are scooter rental businesses profitable?

The profitability of scooter rental businesses depends on the type of business, the number of people using their services, and the amount of money invested in the business. Many companies that offer scooter rental services have reported healthy profits. However, profitability can vary greatly depending on the individual situation.

Creating a business plan is a critical step in establishing a successful scooter rental business. It will serve as a roadmap, outlining your business strategy, market analysis, and financial projections. Here's how to draft your scooter rental business plan:

• Define your business objectives and vision, including short-term and long-term goals.
• Analyze the market, identifying your target customer base and researching local demand for scooter rentals.
• Consider the competitive landscape, noting how your business will differentiate itself from existing options.
• Detail the operational structure, including your fleet size, maintenance plans, and rental locations or mobile app features.
• Develop a marketing strategy to attract and retain customers, utilizing online and offline channels.
• Create a detailed financial plan with projections for revenue, expenses, cash flow, and profitability.
• Outline any regulatory considerations, such as permits and insurance requirements, to ensure compliance.
• Identify potential risks and challenges, with strategies to mitigate them.
• Establish milestones and a timeline for implementation and growth.

How does a scooter rental business make money?

A scooter rental business makes money by renting out scooters to its customers on an hourly or daily basis. They can also make money from additional services such as maintenance and repairs as well as insurance products. The target audience for such a business could include travelers, commuters, families and young people looking for a convenient and cost-effective way to travel. Additionally, businesses and organizations seeking to reduce their carbon footprint may be interested in using a scooter rental service as an eco-friendly alternative to traditional transport methods.

Creating a distinct and memorable brand for your scooter rental business is crucial to stand out in a competitive market. Your brand will reflect your company's personality, values, and the experience you offer. Here's a guide to help you develop a strong scooter rental brand:

• Define Your Brand Identity: Determine the core aspects that make your business unique, including your mission, target audience, and company values. This foundation will guide your brand's voice and aesthetics.
• Choose a Memorable Name and Logo: Select a name that resonates with your audience and reflects your service's convenience and fun. Design a logo that is simple, recognizable, and scalable across various platforms.
• Decide on a Color Scheme and Typography: Pick colors and fonts that not only stand out but also align with the emotions and message you want to convey. Consistency in these elements promotes brand recognition.
• Create a Slogan or Tagline: Develop a catchy and concise slogan that encapsulates the essence of your service. A great tagline can increase brand recall and customer connection.
• Establish an Online Presence: Build a professional website and maintain active social media profiles. Engage with your audience and use these platforms to showcase your brand's personality and values.

How to come up with a name for your scooter rental business?

Consider the characteristics of your target customer and create a name that emotionally connects with them. Choose a name that’s easy to pronounce and remember, preferably something fun and catchy. Think of words that evoke feelings of adventure, exploration, or independence and come up with creative combinations. Research other companies in the same space to get ideas and make sure the name you choose isn't already taken. Keep it simple yet memorable so your customers will think of you when they want to go on a scooter ride.

Formalizing your business registration is a critical step in establishing your scooter rental business. It gives your venture legal recognition and allows you to operate within the framework of local, state, and federal laws. Below are the key points to guide you through this process:

• Choose a business structure (such as a sole proprietorship, partnership, LLC, or corporation) that best suits your needs and provides the desired level of liability protection and tax treatment.
• Register your business name with the appropriate state agency, ensuring that it is unique and not already in use by another entity.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan on hiring employees.
• Apply for the necessary business licenses and permits as required by your city, county, and state. This may include a general business license, a special permit for operating a rental service, and others specific to the scooter industry.
• Ensure compliance with local zoning laws to verify that you can legally operate your scooter rental business at your desired location.
• Consider consulting with a business attorney or professional to help navigate the complexities of business registration and legal compliance.

Resources to help get you started:

Explore vital resources designed specifically for scooter rental entrepreneurs, offering insights into market trends, operational best practices, and strategic business growth advice:

• Market Research Reports: Comprehensive analyses of the scooter rental industry, including size, growth forecasts, and key players. Example resource: IBISWorld or Statista. No direct link due to variability.
• Shared Mobility Newsletters: Regular updates and articles on the latest developments in shared mobility, including scooters. Example resource: Micromobility Industries (micromobility.io/newsletter).
• Scooter Rental Software Providers: Information on technology solutions for managing scooter fleets, customer interactions, and analytics. Such as Joyride (joyride.city).
• Urban Mobility Conferences: Events and webinars discussing the future of urban transport and how scooter rentals fit into this landscape. Example: CoMotion LA (comotionla.com).
• Regulatory Compliance Guides: Resources providing updates and guidelines on local regulations affecting scooter rentals. Government websites or legal advisory services are typical sources; specifics depend on jurisdiction.

Starting a scooter rental business requires careful attention to legal compliance. Acquiring the appropriate licenses and permits is crucial to operate legally and avoid potential fines or business interruptions. Here's a concise guide to assist you in this process:

• Research Local Regulations: Check with your city or county government to understand the specific licensing requirements for operating a scooter rental service in your area.
• Business License: Apply for a general business license which is often the first step in starting a new business, regardless of the industry.
• Special Permits: Some localities may require special permits for scooter rentals, especially if you plan to operate on public property or offer guided tours.
• Insurance: Obtain the necessary insurance policies to cover your fleet of scooters, your employees, and your customers in case of accidents or damages.
• Vehicle Registration: Register each scooter with your state’s motor vehicle department, if required, which includes getting license plates and stickers.
• Health and Safety Compliance: Ensure your business complies with health and safety regulations, which may include providing helmets and safety gear for customers.

What licenses and permits are needed to run a scooter rental business?

The exact licenses and permits needed to run a scooter rental business vary depending on the location and type of business. Generally, you’ll need a state-level business license, any local permits your city or county may require, an occupational license, and a federal employer identification number. Depending on the size and type of business, you may also need to obtain a commercial rental space, a zoning permit, event permits if applicable, and sign permits. Additionally, some states require insurance for rental scooters.

Once you've laid the groundwork for your scooter rental business, it's crucial to establish a solid financial foundation. Opening a business bank account will help you manage your finances effectively, while securing funding will provide the necessary capital to launch and grow your enterprise. Follow these guidelines to ensure your financial bases are covered:

• Research banks to find one that offers business bank accounts with favorable terms, low fees, and convenient services tailored to small businesses.
• Prepare the necessary documents, such as your business registration, EIN (Employer Identification Number), and ownership agreements, to open a business bank account.
• Consider business credit cards or lines of credit offered by the bank to help with cash flow management and to build your business credit history.
• Explore different funding options, including small business loans, investors, crowdfunding, or partnerships, to raise capital for inventory, marketing, and operational expenses.
• Create a solid business plan to present to potential lenders or investors, showcasing market research, financial projections, and a clear strategy for success.
• Understand the terms and conditions of any funding you accept, including interest rates, repayment schedules, and any equity you may be giving up.

Setting the right pricing for scooter rental services is crucial to ensure profitability while remaining competitive in the market. Consider the local demand, cost structure, and pricing strategies of competitors to establish a fair yet profitable rate. Here are some bullet points to guide you through step 7:

• Analyze the market to understand the average rental prices and adjust your rates accordingly to remain competitive.
• Calculate all costs involved in your service, including purchase, maintenance, insurance, and operational expenses, to determine the minimum price point for profitability.
• Consider dynamic pricing models that adjust for peak times, special events, or discounts for longer rental periods to maximize revenue.
• Offer transparent pricing to build trust with customers, avoiding hidden fees that could deter repeat business.
• Implement a tiered pricing strategy for different user groups, such as tourists, locals, or business commuters, tailored to their usage patterns.
• Explore memberships or subscription models for frequent users, providing them with value while ensuring a steady revenue stream.
• Regularly review and adjust your pricing strategy based on operational costs, market conditions, and customer feedback to stay relevant and profitable.

What does it cost to start a scooter rental business?

Initiating a scooter rental business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $26000 for launching such an business. Please note, not all of these costs may be necessary to start up your scooter rental business.

Starting a scooter rental business requires careful selection of the right equipment and supplies to ensure a safe, enjoyable, and reliable service for your customers. It's important to invest in quality scooters and the necessary accessories that will keep your operations running smoothly. Here's what you need to consider:

• Quality Scooters: Choose durable and reliable electric scooters that are designed for frequent use. Look for models with good battery life, ease of maintenance, and positive customer reviews.
• Helmets and Safety Gear: Safety should be your top priority. Stock various sizes of helmets and optional protective gear like knee and elbow pads.
• Maintenance Tools: Acquire the necessary tools for routine maintenance and repairs, such as tire pumps, wrench sets, and spare parts like tires and brakes.
• Charging Stations: Depending on your business model, you might need portable chargers or install stationary charging stations at strategic locations.
• Storage Solutions: Secure storage for your scooters and equipment when not in use is essential. Consider investing in locks and possibly a secure garage or shed.
• Software for Fleet Management: Invest in a reliable software system for managing rentals, tracking scooter locations, and monitoring battery levels and maintenance needs.
• Payment Processing: Set up a system for customers to pay easily, which may include mobile payment options or card readers.

List of software, tools and supplies needed to start a scooter rental business:

• Website for rent tracking and customer billing - $2,000 inc annual hosting fees
• Scooters (as many as you need) - $200 each
• Helmets - $50 each
• Storage/display racks - $500
• Marketing software application - $100/month
• Customer service software – $50/month
• Inventory management system – No cost
• Sales and financial tracking system – $100/month
• Vehicle tracking system – Free trial with optional subscription fee of $20/month
• Insurance – Depends on the coverage needed but approx. $1,000 annually.

Securing the right business insurance is crucial for the protection of your scooter rental business against potential liabilities and unforeseen events. It helps in safeguarding your assets, employees, and customers. Below are the key steps to acquire the necessary insurance:

• Research local regulations to determine the type of insurance required for scooter rental businesses in your area.
• Consult with a reputable insurance broker who specializes in commercial policies to get professional advice tailored to your specific needs.
• Consider general liability insurance to protect against third-party claims of property damage or bodily injury.
• Look into property insurance to cover your scooters and business premises from theft, vandalism, or natural disasters.
• Explore commercial auto insurance if you plan to use vehicles to transport scooters to different locations.
• Assess the need for workers' compensation insurance to cover employees in case of work-related injuries or illnesses.
• Don't forget to inquire about any additional coverage that might be beneficial, such as business interruption insurance or umbrella policies for extra protection.
• Compare quotes from multiple insurance providers to ensure you get the best coverage at a competitive price.
• Review your insurance coverage annually, or whenever your business circumstances change, to ensure it remains adequate.

Once your scooter rental business is operational, attracting customers is crucial for success. A strategic marketing plan can introduce your service to the right audience and differentiate you from competitors. Below are key strategies to kickstart your marketing efforts:

• Build a User-Friendly Website: Create a professional website that showcases your fleet, prices, and rental process, ensuring it is optimized for search engines to attract organic traffic.
• Leverage Social Media: Use platforms like Instagram, Facebook, and Twitter to reach potential customers, post engaging content, special offers, and customer testimonials.
• Partner with Local Businesses: Collaborate with hotels, cafes, and tourist attractions to offer promotions and increase visibility among visitors.
• Implement Referral Programs: Encourage word-of-mouth marketing by providing incentives for customers who refer new clients to your service.
• Invest in Targeted Advertising: Use online advertising tools like Google Ads or Facebook Ads to target potential customers based on location and interests.
• Participate in Community Events: Sponsor local events or festivals to showcase your scooters and offer free trials or discounts to attendees.
• Offer Exceptional Customer Service: Ensure a positive rental experience to build a strong reputation that encourages repeat business and positive online reviews.

Expanding your scooter rental business requires strategic planning and a thorough understanding of your market. It's about building on your successes and leveraging opportunities for growth. Consider the following steps to take your business to the next level:

• Analyze Performance: Review your business data to identify your most profitable locations and times for rentals and focus on expanding services in those areas.
• Upgrade Fleet: Invest in new, more advanced scooters to provide a better customer experience and attract a wider user base.
• Partnerships: Collaborate with local businesses, hotels, and tourist attractions to offer your rental services to a broader audience.
• Marketing Campaigns: Scale up your marketing efforts using both online and offline channels to raise awareness of your expanded operations.
• Technology Integration: Implement a user-friendly app with features like GPS tracking, mobile payments, and scooter reservations to enhance customer convenience.
• Diversify Offerings: Consider introducing tours, group rental discounts, or long-term rental options to cater to different customer needs.
• Franchise Opportunities: Explore franchising as a way to grow your brand footprint without managing every new location yourself.

Use code  SCNEWCUST15  for 15% off ALL scooters through month-end.  Redeem here . 

Crafting a Winning Business Plan for Your Electric Scooter Venture

Embarking on an electric scooter business venture requires meticulous planning and strategic thinking. Here are the essential steps to construct a comprehensive business plan that can steer your electric scooter company towards success:

Executive Summary

• Begin with a clear and concise summary that encapsulates your vision, mission, business model, and what sets your electric scooter brand apart.

Market Analysis

• Analyze the market trends, target demographics, and competitive landscape. Understand where your electric scooter company fits within the broader industry.

Product Line

• Detail your electric scooter models, technical specifications, unique features, and how they meet consumer needs and comply with safety regulations.

Marketing and Sales Strategy

• Outline your marketing plan, including branding, pricing strategies, promotional tactics, and sales channels (online marketplaces, retail partnerships, direct-to-consumer sales).

Operations Plan

• Explain your operational workflow, including supply chain logistics, distribution channels, and customer service. Consider environmental sustainability as a core operational principle.

Management and Organization

• Describe your company’s organizational structure, key team members, and their expertise. Highlight how leadership contributes to the company's objectives.

Financial Plan

• Project your financial outlook with realistic revenue forecasts, budgeting, profit margins, and break-even analysis. Include funding requirements and potential sources of capital.

Risk Assessment

• Address potential risks and challenges, such as regulatory changes or market competition, and outline your mitigation strategies.
• Provide supporting documents like resumes of key team members, technical specifications of your scooters, market study results, or letters of intent from potential partners.

In crafting your business plan, adopt a forward-thinking mindset, leveraging innovative marketing strategies, sustainable practices, and embracing new technologies to set your electric scooter company ahead in the evolving landscape of urban mobility solutions. With a well-structured business plan as your guide, you're on the path to electrify the market with your cutting-edge scooters.

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