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LET’S TALK STRATEGY

The 18 best digital marketing books in 2021.

By Stacy |  Jan 17, 2022 (5 min read)

Career | Digital Marketing Training | Life in the Agency

A study by the National Endowment for the Arts found that only 43% of U.S. adults read any form of literature that’s not required for work or school. That’s disappointing as the habit of reading is widespread among some of the most successful people in the world.

Warren Buffet reads 500 pages a day, Mark Cuban reads 3 hours a day, and Bill Gates reads 50 books a year.  A successful digital marketer needs to possess a curiosity and an insatiable thirst for knowledge. This knowledge is prevalent in plenty of digital marketing books and guides authored by some of the most successful marketers in the world.

Digital marketing strategy is changing every few months, and whether you are looking at inbound marketing, social media strategy, affiliate marketing, influencer marketing, personal branding, or even conventional advertising, then you have to stay up to date.

If you are looking a for a good digital marketing book to get you started, here is our latest list of favorites in 2021.

Top 18 Digital Marketing Books to Read in 2021

1. what customers crave: how to create relevant and memorable experiences at every touchpoint | nicholas j. webb.

Do you think you know your customers? The best companies in the world start by tirelessly researching their customer’s wants, needs, and desires. In the age of information, those insights are often difficult to discern. Within What Customers Crave , author and accomplished business strategist Nicholas Webb , simplifies the process into two straightforward questions: What do your customers love? What do your customers hate? 

In this book, you’ll learn how to foster relevant and unique customer experiences at every point of contact. Webb brilliantly deep dives into understanding how to delight a customer in every experience with your brand. Learn who your customers are and what they care about in the ever-changing age of the internet. 

• Amazon Rating : 4.3/5 (54 reviews)

2. Hit Makers: The Science of Popularity in an Age of Digital Distraction | Derek Thompson

In Hit Makers , Atlantic senior editor Derek Thompson explores the hidden psychology of why we like what we like and how the economics of mass cultural markets shape our entire lives. More specifically, Thompson analyzes the secret histories of pop culture hits and the science of popularity. As marketers, it’s extremely important to understand how ideas flow throughout society. We suggest you pick up a copy and learn more about interesting topics like why Facebook is the most important modern newspaper and why all Hollywood blockbusters are sequels.

• Amazon Rating : 4.5/5 (154 reviews)

3. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You | John Hall

Top of Mind will teach you how to achieve top-of-mind distinction by engaging prospects, customers, and colleagues with a strategy Hellweg calls “you marketing.” This is essentially the idea that consistent and quality content makes people’s lives better by connecting people with what they value. In other words, your content needs to provide value! Rethink the way your business goes about marketing with Top of Mind from John Hall . 

• Amazon Rating : 4.8/5 (62 reviews)

4. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success | Sean Ellis & Morgan Brown

• Amazon Rating : 4.8/5 (85 reviews)

5. Ogilvy on Advertising | David Ogilvy

Sometimes to understand how to create a modern marketing campaign, you must look at the history of advertising. Published in 1985 well before digital marketing was even thing, this book is still a must-read for anyone in marketing and advertising. That’s because David Ogilvy, “the father of advertising,” principles and teachings ring even truer today than when the book was released. Learn the secrets behind advertising that actually works and how to come up with ROI generating copy.

• Amazon Rating : 4.5/5 (300 reviews)

6. Hooked: How to Build Habit-Forming Products | Nir Eyal

You may not think about it much, but most of our daily product use is heavily based on habit. This book by Nir Eyal explores why people engage with certain products and why other products fail. You’ll learn the four-step process for making products that attract users. This process of a trigger, action, action, reward, and investment is a proven principle used by some of the fastest-growing startups in the technology space. 

• Amazon Rating : 4.7/5 (1,148 reviews)

7. Lean Analytics: Use Data to Build a Better Startup Faster | Alistair Croll & Benjamin Yoskovitz

Founded on the principles laid out by the lean startup, Lean Analytics shows you how to utilize one simple metric to fuel your entire growth strategy. The author backs up his claims with case in-depth case studies from companies like LinkedIn, Airbnb, and PayPal. When it’s all said and done, reading this Lean Analytics help you determine the best and most effective metric to utilize with your startup. 

• Amazon Rating : 4.5/5 (123 reviews)

8. The Road to Recognition | Seth Price & Barry Feldman

If nothing else, this book displays the immense importance of branding and more specifically personal brands. This thorough guide provides you with 26 lessons on how to develop a successful personal brand. Most importantly, The Road to Recognition displays insights from plenty of accomplished business people who benefited from their own personal brand. 

• Amazon Rating : 4.9/5 (95 reviews)

9. Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves | Adam L. Penenberg

Viral Loop is a primer on the power of shared content in the age of the internet. Adam L. Penenberg, an accomplished writer from The New York Times and WIRED, gives a detailed account of how online products were designed to go viral. This includes first-hand accounts from companies like Facebook, eBay, Twitter, and Flickr. At the end of the day, we suggest reading this book for an in-depth background on designing a product for mass scale.

• Amazon Rating : 3.9/5 (56 reviews)

10. Contagious: Why Things Catch On | Jonah Berger

“Word of mouth is 10 times as effective as traditional advertising, but why do people talk about and share certain things rather than others? Why do some products catch on, some ideas diffuse, and some online content go viral?” This is the basic premise for Berger’s book that’s gone almost as viral as the concepts mentioned in the book. Learn the secret science behind word-of-mouth and social transmission. We love this book because it pairs extremely thorough research with real-life compelling examples. 

• Amazon Rating : 4.5/5 (900 reviews)

11. Marketing Made Simple | Donald MIller

Lots of marketing agencies will tell you that you need new logos, color schemes, slick landing pages and a lot more window dressing to succeed in the world of mobile marketing and lead generation. But without a sales funnel in place, most of your marketing efforts simple won’t work. If you’ve been wasting money on a marketing agency with no results, author Donald Miller will help you figure out why. He offers an easy-to-understand blueprint in Marketing Made Simple  to increase sales, grow your mission, and connect with potential customers.

• Amazon Rating : 5/5 (1,047 reviews)

12. The Ultimate Sales Machine | Chet Holmes

Despite its title, The Ultimate Sales Machine isn’t solely about sales but also scaling a business from all funnels of marketing. You’ll learn Chet Holme’s same processes for time management, running teams, and how to optimize every stage of your marketing channel. We like to think of this book as an official guide for new CEOs. 

• Amazon Rating : 4.6/5 (371 reviews)

13. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience | Travis Wright & Chris J. Snook

Nowadays, it’s all about customer satisfaction. If you’re not fulfilling a need in a convenient way, your customers or clients can certainly look for other options. This book teaches anyone interested in business how to create a more engaging customer experience strategy. Furthermore, Digital Sense dives into how companies can better compete in the market by meeting customers where they are and engaging with them in novel way. 

• Amazon Rating : 4.6/5 (27 reviews)

14. Invisible Influence: The Hidden Forces That Shape Behavior | Jonah Berger

From the author of Contagious, Invisible Influence explores the idea that we believe we have greater control over our everyday decision making than we actually do. More specifically, we are all susceptible to the power of social selling. We recommend this bok to marketers of all levels as it helps you understand the hidden factors that shape our behavior. 

• Amazon Rating : 4/5 (98 reviews)

15. Originals: How Non-Conformists Move the World | Adam Grant

Originals is a New York Times bestseller that delves into how people can foster new and revolutionary ideas. Grant draws upon his insights from business, politics, sports, personal life, and entertainment to explain how to recognize a good idea at the source. More specifically, anyone in business will love the ideas expressed about building a team of leaders and choosing the right time to act. 

• Amazon Rating : 4.3/5 (566 reviews)

16. Digital Marketing for Dummies | Ryan Deiss & Russ Hennebery 

We’ve all seen the bright highlighter yellow “For Dummies” books that give you amazing step by step overviews to all different skills, hobbies, jobs, trades, and more. The digital marketing version is no exception. The friendly guide teaches you the fundamentals of various forms of digital marketing strategies and tactics in order to spread the reach of your brand, boost audience engagement, and build up customers. You’ll learn everything from up to date best practices in SEO and SEM to the latest ways to utilize content and influencer marketing. For a less pretentious guide to digital marketing, put  Digital Marketing for Dummies  on your must-read list.

• Amazon Rating : 4.6/5 (59 reviews)

17. HELLO MY NAME IS AWESOME | Alexandra Watkins

Hello My Name is Awesome  is the premier guide to naming your product and business. Now updated, the second edition includes a full-scale reboot with twice as many resources and stories around the most and least successful names out there. This book will provide you with brainstorming tools, techniques, secrets, and strategies to steal the best available domain name and get your brand started off on the right path. A company isn’t a company without a name. Find yours with a little help from author Alexandra Watkins .

• Amazon Rating : 4.8/5 (213 reviews)

18. Hug Your Haters: How to Embrace Complaints & Keep Your Customers   | Jay Baer 

Jay Baer believes your haters aren’t your problem, but completely ignoring them is. He believes a rise in consumer complaints is a huge opportunity and catalyst for turning better customer service into a marketing advantage. 80% of companies claim they offer exceptional customer service but only 8% of customers agree. Jay runs through the critical steps necessary to retain and please customers in the age of the internet when customer service has become a crazy rollercoaster ride for businesses.

• Amazon Rating : 4.6/5 (145 reviews)

Why All Digital Marketers Should Read More Books

When it comes to advancing in a digital marketing career, books might not be your first thought. Here at Brandastic, we absolutely love books and have found plenty of amazing reads that help advance the thinking of any marketer. Not to mention, reading helps you reduces stress and is an amazing brain exercise. Put down that phone or iPad and pick up a book to learn some new skills and relax.

Looking to improve your online presence? Brandastic is a digital marketing and advertising agency with offices in offices in Orange County , Los Angeles , and Austin . We specialize in web development, SEO, and social media advertising . Contact us to ignite your potential and start growing your business.

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15 Best Digital Marketing Books to Read in 2024

Here is our list of top digital marketing books .

Digital marketing books are guides that offer actionable strategies to maximize your digital campaigns. The books touch on email marketing, website marketing, social media marketing, and other related topics based on the real-life experiences of expert digital marketers who have run countless campaigns. Examples are Jab, Jab, Jab, Right Hook by Gary Vaynerchuk, and Youtility by Jay Baer. These books keep you ahead of the competition with the latest updates on how to get and convert more leads.

These guides are a subset of  business books  and are similar to  marketing books ,  content marketing books , advertising books , and  social media marketing books .

This list includes:

• social media digital marketing books
• digital marketing books for beginners
• best selling digital marketing books

Let’s get to it!

List of digital marketing books

Digital marketing books add value to your marketing efforts with tried and tested processes for better results. Here are the best digital marketing books you should consider for your team.

1. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Gary Vaynerchuk begins his lesson from the title of this book. Using a boxing analogy, Vaynerchuk compares winning the hearts of your clients with the super boxing combination that brings down an opponent.

Jab, Jab, Jab, Right Hook outlines the major mistakes companies make, such as spending money on social media marketing without understanding the intricacies of the platforms. As a result, social media marketers often have a well-funded campaign–the right hook, without laying the foundation of quality content–the jabs.

Vaynerchuk reveals that the best companies are committed to patiently building relationships with their customers, which softens them for the hard sell. You will understand that social media platforms are constantly changing, so your marketing team must be abreast of the trends.

Creating quality content may not make a difference if you do not create content adapted to different social media platforms, mobile devices, and client-base. Written by a social media guru, Jab, Jab, Jab, Right Hook is easily one of the go-to social media digital marketing books to make your campaign more productive.

Gary Vaynerchuk is a four-time New York Times bestselling author and an early investor in Twitter, Tumblr, Venmo, and Uber. He was one of the earliest adopters of the internet for business, and he built his father’s wine business from $3 million to $60 million.

He also runs a full-service digital organization, VaynerMedia, where he works with Fortune 500 organizations to create digital and social networking techniques. Vaynerchuk brings his hard-won experience to build a reliable blueprint for social media marketing.

Notable quote: “It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.”

Buy Jab, Jab, Jab, Right Hook .

2. Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis

Digital Marketing is one of the best digital marketing books for beginners. The authors begin from the basics and delve into the most recent trends in the industry. You will also learn practical steps to getting the best out of your digital branding. Once you’ve established clear marketing objectives, Digital Marketing is the tool you need to navigate the competitive sphere of social media marketing.

The book teaches practical business principles through case studies and interviews with the marketing staff at eBay and Facebook. The case studies will help your team understand the marketplace better. Digital Marketing also teaches best practices in developing digital marketing strategies, techniques, and optimization for different social media platforms.

The authors’ approach is scholastic, making the book suitable for students and digital marketing practitioners. Ellis’ academic background as a Marketing lecturer at Cranfield and Birmingham universities gives the book a detailed edge for academia. Chaffey’s experience in marketing consultancy and publishing online marketing books and advertiser bundles furnishes the book with a practical angle.

Notable quote: “Although the importance of the internet varies for different organizations, what all share is changing behavior in their stakeholder audiences whether they be prospects, customers, media, shareholders or other partners.”

Buy Digital Marketing .

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3. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

Countless marketing campaigns constantly flood the online space. Hence, you need to structure your marketing so that other campaigns do not numb your customers to what you offer. Epic Content Marketing takes you step-by-step through how to cut through the noise and develop a story that will keep your customers informed and entertained. The process expressed in Epic Content Marketing will help you to:

• determine what your content niche should be
• find and cultivate your content marketing mission
• establish a sustainable template for creating epic content
• know how to leverage different social platforms
• understand how to grow your audience using your established platforms
• measure your content’s performance.

Fortune Magazine named Epic Content Marketing one of the five must-read best selling digital marketing books. Pulizzi flaunts his content marketing expertise to show you how to attract prospects by creating content they can interact with easily. He posits that interrupting customers with mediocre content they do not care about will only lead to wasted resources.

Notable quote: “Basically, content marketing is the art of communicating with your customers and prospects without selling.”

Buy Epic Content Marketing .

4. Digital Marketing for Dummies by Ryan Deiss and Russ Henneberry

Digital Marketing for Dummies is a pivotal digital marketing book for beginners. In this book, you will learn the importance of landing pages and over 50 blog categories you can choose from to begin your digital marketing.

​The book focuses on the following:

• marketing planning
• social media
• data analytics

Digital Marketing for Dummies will show you critical digital tools to expand your brand reach and acquire new customers. You will also learn proven strategies to keep your audience coming back consistently. Digital Marketing for Dummies lessons will minimize unnecessary costs for social media campaigns.

The knowledge from this book will help you draw traffic to your website and convert your visitors into repeat customers. You will learn how to run a data-driven business and optimize your campaigns for maximum ROI. Deiss and Henneberry walk you through companies’ common digital mistakes and how to ensure marketing success.

Notable quote: “The customer avatar creation process begins with identifying the goals and values of one of your ideal customers. Make a note of the goals and values that are relevant to the products and services you offer.”

Buy Digital Marketing for Dummies .

5. Lean Analytics: Use Data to Build a Better Startup Faster by Benjamin Yoskovitz and Alistair Croll

Lean Analytics deals with the processes entrepreneurs require to take a product from the initial stage to the market phases. In this book, you will learn how to measure and analyze your business growth and how to find your perfect customers.

You should understand what product or service your customers need. Yoskovitz and Croll stress that an entrepreneur’s biggest risk is to build something nobody wants. Such a mistake could be bad for the team’s marketing efforts and potentially the company’s future.

Consistent measuring and analysis will help you authenticate the problem you are trying to solve. You will also get clarity on how to monetize and promote your solution. Lean Analytics contains over 30 case studies of real products and interviews with over a hundred founders and investors.

Yoskovitz is a serial entrepreneur with over 15 years of experience in the web business, while Croll has over ten years of experience in web performance, analytics, and business strategy. Croll is a co-founder of Coradiant and has helped launch several other companies.

Notable quote: “Don’t sell what you can make; instead, make what you can sell.”

Buy Lean Analytics .

6. Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth

Digital Marketing Strategy comes highly recommended by the Chartered Institute of Marketing because of its accessible, step-by-step framework.

​In this book, you will learn practical principles on:

• content marketing
• marketing automation
• messaging and email
• online and offline integration
• data protection and privacy strategies

Digital Marketing Strategy is an enjoyable read with implementable steps. You will also get downloadable practical implementation guides. Kingsnorth shows how to select, align, and manage digital channels and operations to facilitate measurable optimized results.

Notable quote: “In the 21st century, consumers expect sites that are available on any device with cross-device functionality and personalized experiences, and they expect to be able to directly contact businesses and get a response within minutes.”

Buy Digital Marketing Strategy .

7. Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer

Youtility revolves around the simple principle that there is a better way to sell your product than hype marketing. The Youtility approach uses quality information and helpfulness to transform the relationship between your company and its customers.

Baer’s approach insists that if you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Baer draws from the real experiences of companies who have worked with this principle to improve their marketing strategy.

Jay Baer is a digital pioneer and host of the Social Pros podcast. With almost three decades of consulting for over 700 brands, including Fortune 500 companies, Baer brings expert perspectives to your digital concerns. Several companies, business schools, and colleges have incorporated the Youtility framework.

Notable quote: “What if instead of trying to be amazing, you just focused on being useful? What if you decided to inform rather than promote?”

Buy Youtility .

8. Ogilvy on Advertising by David Ogilvy

Originally published in 1985, this classic digital marketing book shows the approach and secrets of a marketing master. In Ogilvy on Advertising , you will learn the fundamental pillars of advertising, which include:

• maintaining professional discipline
• performing intense research
• being creatively brilliant
• producing results for clients

These form the framework for what a marketing executive should be and how to structure your marketing approach. Ogilvy on Advertising is suitable for professionals at different stages in digital marketing. You will learn how to get a job in the field, how to choose an agency for your product, and the secrets behind advertising that works. Ogilvy will teach your team how to write a successful copy that people will read, while his 18 research miracles will show you the importance of quality research.

Ogilvy on Advertising is a masterclass that shows the core concepts that define marketing. A thorough understanding of these principles will impact the structure and outcomes of your digital campaigns.

Notable quote: “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

Buy Ogilvy on Advertising .

9. Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson

Traffic Secrets is a strategic book on identifying your customers and channeling them effectively into your sales funnel. This book will give you a new perspective on business principles and how to cause changes that consistently drive traffic.

Traffic Secrets will help you get your brand message out to the people that need to hear it. Waiting for people to come to you is not a business strategy. Discovering where your target customers are and throwing hooks that grab their attention to pull them into your funnel is a better and more sustainable strategy.

Notable quote: “Pay attention the next time you’re scrolling to what hooks grab your attention.”

Buy Traffic Secrets .

10. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

Permission Marketing is how marketers shape their message to influence customer behavior. The book states that the approach of creating marketing campaigns to grab your customer’s attention is outdated and no longer works. Customers have grown tired of interruption marketing, hence the need for a new approach.

Permission Marketing offers the customer incentives to accept your offer voluntarily without the annoyance of interruption marketing. You can do this by reaching out to only individuals who indicate interest in learning more about the product. As a result, the chances of forming a long-term relationship with your customer will grow. You will also gain their trust and build brand awareness that will impact your sales.

Notable quote: “Creating value through interaction is far more important than solving a consumer’s problem in thirty seconds.”

Buy Permission Marketing .

11. The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephen Spence & Jessie Stricchiol

SEO has become the bedrock of intelligent digital marketing campaigns. The Art of SEO is a social media digital marketing book by dynamic experts in SEO. You will learn the guidelines and innovative techniques that will impact your SEO planning and execution. The authors offer a range of effective tactics, from basic to advanced, making this a great digital marketing book for beginners and experts.

The Art of SEO educates readers on how SEO works for different platforms and shows its intricacies and complexities. You will also learn the role of social media, user data, and links in a successful digital campaign. The book will expose you to essential tools that will help you track results and measure the success of your campaign across different platforms.

Notable quote: “Users tend to use shorter search phrases, but these are gradually getting longer, especially for non-navigational queries.”

Buy The Art of SEO .

12. Marketing 5.0: Technology for Humanity by Philip Kotler

In Marketing 5.0 , Philip Kotler shows how you can use technology to address your customers’ needs and make a difference in the world. You will learn how to harness technology for a dramatic shift in customer behavior and profitability.

Marketing 5.0 helps you to navigate pivotal modern marketing technologies such as:

• artificial intelligence for marketing automation
• agile marketing
• facial recognition and voice tech for marketing
• transmedia storytelling
• everything-as-a-service business model
• Internet of Things and blockchain for marketing
• virtual and augmented reality marketing
• corporate activism

The concepts listed above continue to shape the digital space and customer behavior. Marketing 5.0 ensures the sustainability of your business by showing you how to integrate these concepts into your business model.

Notable quote: “Marketing 5.0, by definition, is the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.”

Buy Marketing 5.0 .

13. The Social Media Bible: Tactics, Tools, & Strategies for Business Success by Lon Safko

Lon Safko presents a comprehensive social media digital marketing book that guides corporate organizations, small businesses, and nonprofits. Reading The Social Media Bible will expose you to tested strategies for using social media effectively. You will also see practical examples of implementing these strategies from numerous case studies and company profiles.

You will also learn significant updates to Google’s SEO algorithms, how to use plug-ins, and how you can integrate apps into your marketing needs.

The Social Media Bible also covers the following:

• photo sharing
• creating audio content
• the importance of Vlogs
• microblogging
• virtual worlds

You will also learn the four pillars of social media strategy and how to do a social media SWOT Analysis. The insights in The Social Media Bible will give your team an in-depth understanding of social media business tools and which tools they need for success.

Notable quote: “Social media is a disruptive factor for many organizations. It will remain a mystery to many until it becomes commonplace, in the same way, a toaster and microwave are common to your kitchen.”

Buy The Social Media Bible .

14. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown

Growth hacking is the process through which emerging companies develop and dominate their industries. Hacking Growth will show you how companies like Airbnb grew from an insider secret of travel hackers and how Uber developed from a startup to become a global brand. Legacy companies like IBM and Walmart have used growth hacking and Microsoft to scale their operations.

Ellis and Brown show that this growth goes beyond having great products and hoping the world would recognize them. Growth hacking involves cross-functional teams, rapid-tempo testing, and iterations focused on the customer. The authors outline the methodology of attaining, retaining, and motivating customers to keep coming back.

Hacking Growth walks you through creating sustainable growth using a hacking strategy that works. You will also learn how to steadily increase your customer base and market share with practical toolkits. Hacking Growth is essential for marketers, entrepreneurs, and innovators who wish to build consistent, replicable, and cost-effective data-driven results.

Notable quote: “So as you plan your first hacks to test, start with language, and then go from there.”

Buy Hacking Growth .

15. Influence: The Psychology of Persuasion by Robert Cialdini

Influence explains the psychology behind people agreeing to your offers and how to use these principles ethically. New York Times bestselling author, Dr. Cialdini, breaks down the six universal principles of influence, showing how to harness them to influence people and protect yourself from negative influences.

​The universal principles in Influence include:

• reciprocation
• commitment and consistency
• social proof

Knowing these factors will enable you to run easy and cost-effective campaigns on all digital platforms. Cialdini’s 35 years of scientific study in psychology back the content of this book.

Notable quote: “Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”

Buy Influence .

Digital marketing books cover a wide range of topics, from your customer’s psychology to the context and choice of words of the social media platform. Reading one of these books will make you more productive and strategic with your digital campaigns. In a few pages, you will gain insight into the minds with industry experts and learn to produce digital campaigns of the highest standards. The authors wrote these books from knowledge gained from years of experimentation, success, and failure. Reading digital marketing books will ensure you get great results from the author’s experience without excessive trial and error.

Next, check out marketing books and marketing conferences .

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FAQ: Digital marketing books

Here are answers to some common questions about digital marketing books.

What are the best digital marketing books?

Here is a list of some of the best marketing books:

• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
• Ogilvy on Advertising by David Ogilvy
• Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

Masters in the digital marketing industry write these books to help you get exceptional results marketing online.

What kinds of topics do digital marketing books cover?

Digital marketing books cover topics like:

• social media marketing
• email marketing
• creating a great website and landing page
• growing your company through data-driven processes
• the impact of technology on your business

These are essential topics that every entrepreneur and marketer should familiarize themselves with for overall great results.

What are some good digital marketing books to read?

Here is a list of some good digital marketing books you should read:

• Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth
• Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson
• Marketing 5.0: Technology for Humanity by Philip
• Lean Analytics: Use Data to Build a Better Startup Faster by Benjamin Yoskovitz and Alistair Croll

These books are detailed step-by-step guides to digital marketing.

Author: Grace He

People & Culture Director at teambuilding.com. Grace is the Director of People & Culture at TeamBuilding. She studied Industrial and Labor Relations at Cornell University, Information Science at East China Normal University and earned an MBA at Washington State University.

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The Best Digital Marketing Books in 2024

Here's our list of the best digital marketing books any marketer should read in 2023. Includes great reads like Hacking Growth, Hug your Haters, and Hooked.

Rakefet is the CMO at Mayple. She manages all things marketing and leads our community of experts through live events, workshops, and expert interviews. MBA, 1 dog + 2 cats, and has an extensive collection of Chinese teas.

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Natalie is a content writer and manager who is passionate about using her craft to empower others. She thrives on team dynamic, great coffee, and excellent content. One of these days, she might even get to her own content ideas.

Updated February 22, 2024.

No degree in marketing can replace actual experience running campaigns. Candidates with fantastic degrees and no experience often get rejected in favor of candidates with a proven track record. This is especially true for digital marketing consultants that have impressive resumes but little experience.

The challenge is - how do you get your first marketing job without having the experience? And the answer is - to learn from the lessons learned by the world’s top brands and marketing gurus. You can find all of that information in digital marketing books.

In this post, we compiled a list of the best digital marketing books that you absolutely must read in 2024. They are good for both novices as well as marketing veterans.

Let’s dive in.

1. Jab, Jab, Jab, Right Hook – Gary Vaynerchuk

This book describes the principles of inbound marketing really well. It’s a classic from Gary Vaynerchuk, the entrepreneur turned social media guru. The main premise of the book is that you have to give out helpful information to your audience 3 times more often than posting promotional material.

It’s a great manual on how to create high-quality engaging content and adapt it contextually for Facebook, Instagram, Pinterest, and mobile devices.

2. Permission Marketing – Seth Godin

Permission Marketing deals with this idea of disruptive marketing. In a world where so many ads are in our face from TV ads to Facebook videos to Google Ads to those annoying banners that popup when you’re reading a Forbes article.

This book introduces the idea of getting permission from your audience to market to them. This changes the way companies create content, share their story online, and grow their brand.

3. Epic Content Marketing – Joe Pulizzi

This is considered the “bible” of content marketing. Joe is the co-founder of Content Marketing Institute and has extensive experience running content marketing for different companies.

This book is so good it should serve as supplementary reading for MBA-level courses. It encapsulates everything you need to know about creating valuable content for your target audience, positioning your brand , and transforming the user experience for your potential customers.

4. Digital Marketing: Strategy, Implementation & Practice – Dave Chaffey & Fiona Ellis

No list would be complete without a textbook. Sometimes you want to get a really good overview of the theory and high-level strategy for a particular marketing channel before executing it. Well, this book has both.

It has a very practical chapter on how to create a marketing strategy from scratch and then covers some of the best tactical advice on specific digital channels like social media, search engine marketing, and conversion rate optimization. At the end of this read you should have a sample marketing plan for your business.

Pro tip: want to up your social media game? Check out our list of the top social media books to read this year.

5. Hacking Growth – Sean Ellis and Morgan Brown

I love this book. Sean Ellis is a famous entrepreneur and angel investor that invented the term “growth hacking”. It was in an era when marketing was super fluffy and a lot of brands were wasting their time on theoretical branding campaigns that didn’t bring any results.

This book presents the idea of cross-functional teams and fast testing and iteration loops that unlock hyper-growth. He also has some really great stories and practical branding strategies from the greatest brands out there - IBM, Walmart, Microsoft, LinkedIn, Facebook, and Uber. It’s a really easy and super inspirational read.

6. Youtility – Jay Baer

Jay Baer is one of the most well-known marketing influencers of the last decade and in this book he focuses on the idea of being useful, the importance of providing value to your customer, and how that should be part of every company’s DNA.

The idea might seem pretty obvious in 2022 but back then it was quite groundbreaking. So check this out if you want to get some practical examples of how companies create “youtility” and infuse it in every team.

7. The Social Media Bible: Tactics, Tools, & Strategies for Business Success – Lon Safko

I know a lot of people like to learn social media tips from LinkedIn influencers but sometimes you just want to read a good old book on a particular platform. This is a great read for people that are just starting out in marketing or want to get a refresh on social media strategy.

8. Hooked – Nir Eyal

Nir Eyal is a Stanford Business professor with a lot of really groundbreaking research into human psychology. In this book, he introduces the idea of building a product and marketing your brand in a way that helps your customer form a habit. And once they’re “hooked” you can build that customer loyalty and become a truly great brand.

9. The Big Data-Driven Business – Russell Glass & Sean Callahan

Data science is becoming a more popular term than growth hacking nowadays and for good reason. Large companies and enterprises need big data to make better decisions and automate their marketing campaigns. It’s engaging, easy to read, and really breaks down the whole subject into bite-sized pieces that are easy to digest.

10. Hug Your Haters – Jay Baer

Here’s another great read from Jay Baer that deals with a critically important subject - customer service. Everything is visible on social media and a few customer complaints could literally destroy a company’s reputation overnight. In this book, Jay breaks down why customers complain, what response they expect, and how to properly engage to preserve your good standing online.

11. Influence: The Psychology of Persuasion – Robert Cialdini

A super important read on how to make write and market to your audience in a persuasive manner. Robert Cialdini has done over 35 years of scientific research on the subject and really teaches you how to apply the principles of reciprocation, commitment, consistency, authority, and social proof to create engaging marketing campaigns.

12. Art of SEO (3rd edition) – Eric Enge

This is the classic guide on all things related to search engine optimization. It covers everything you need about on-page optimization, link building, search analytics, and building the right SEO team.

The first time I saw this book was when I got my first marketing job, and I thought ‘woah this would make a really great door stop’ 😅. It’s a massive volume but it’s well worth it if you want to master SEO.

13. The New Rules of Marketing and PR – David Meerman Scott

This is a really nice read about digital marketing and PR. It was written in 2007 but a lot of the ideas are still relevant today. There are some great real-world examples and case studies in there as well. It covers a variety of marketing channels like podcasting, blog writing, direct marketing, and much more.

14. Digital Marketing for Dummies – Ryan Deiss and Russ Henneberry

I love the dummies books. They get the top experts from each field to write down the most important information in the simplest way. Digital Marketing for Dummies provides a great overview of marketing fundamentals, strategies, tactics, and tools that every digital marketer needs to know. It’s a super practical guide and really fun to read.

15. Building a Story Brand – Donald Miller 

A super important skill for marketers is the skill of storytelling. The ability to share your brand story in a compelling way on your site and social media platforms can make or break the success of your product. It’s especially essential if you’re marketing a service .

This book breaks down seven universal story points that all people respond to and helps marketers create effective messaging throughout the customer journey.

16. You’re My Favorite Client – Mike Monteiro

Mike Monteiro is a co-founder and design director of an interactive design studio and he has authored several books for graphic designers. This one deals with the hiring process of graphic designers and can help any marketer hire better candidates for their marketing team.

17. Lean Analytics – Benjamin Yoskovitz and Alistair Croll

Analytics is a tough subject for marketers to learn. It’s like math in middle school, remember those kids that were afraid of it? Well, don’t be that kid. This book can help you analyze your data, pick the right metrics to focus on, and use your data to grow your business.

One cool thing about it is that it introduces the LEAN methodology to the whole subject and breaks it down for each type of business - SaaS, eCommerce, media sites, and mobile app businesses.

18. Ogilvy on Advertising – David Ogilvy

David Ogilvy is known to have founded one of the most well-known advertising agencies in the world. All his books are a must for any marketing manager , but especially this one.

In this book, he shares some of the most timeless advice about advertising. So if you are starting out in the field or need a fresh perspective on the campaigns you’re running, this is the book to buy. For more info on ads, check out our list of the best advertising books to read .

19. Scientific Advertising - Claude Hopkins

Speaking of advertising, here’s another timeless classic on the subject. This book is actually recommended by David Ogilvy and has become the most well-known text in performance marketing.

It helps explain lots of the foundational ideas in the field such as how to measure your ad effectiveness and how to use psychology in your ads. Even though it was written in the 1920’s it remains surprisingly relevant to today’s advertisers.

20. Getting Everything You Can Out of All You’ve Got – Jay Abrahams

Jay Abraham is one of the most well-known marketing consultants and coaches. And in this book, he distills all of his principles and proven strategies. It’s actually a very practical volume, with no fluff, no theories, and tons of value-packed suggestions that you can implement right now to grow your business.

21. Content Machine – Dan Norris

Here’s a really amazing story of an agency owner that grew his business from $0 to $600k in 2 years with no online advertising. He did it with content and in this book he shares the exact framework he used for his content marketing efforts. It’s a little more basic than the other content-related books on our list but it’s still a really great read.

22. Expert Secrets by Russell Brunson

Russell Brunson is the co-founder of Click Funnels, a popular digital marketing tool. For some people, Russell comes out as too aggressive in his sales tactics, but he truly has an amazing story (grew Click Funnels to a 7-figure business) and a knack for creating marketing funnels.

He has a really unique perspective on consumer psychology and helps business owners tell their stories and increase their sales. It’s a must-read for any marketer.

23. Don’t Make Me Think - Steve Krug

This is one of my favorite books of all time. It’s a hilarious read with lots of great humor and a ton of valuable insights into web usability. Steve was a super successful business consultant that helped companies increase their conversion rates during the dot com boom.

He lived through a lot of the successes and failures of that time so he’s uniquely positioned to shed light on the things that worked. And since then, his actionable insights have become like the core concepts of web usability. It’s the perfect book to read for anyone that’s doing conversion rate optimization, mobile marketing, or web design.

24. Hit Makers: The Science of Popularity in an Age of Digital Distraction

Here’s a great read on what makes content go viral. It has a bunch of really cool stories about the rise of pop music, why certain movies are popular, and what led to the success of internet giants like Facebook and Etsy. It’s a must-read for anyone interested in influencer marketing, storytelling, or social media management.

25. Social Media Marketing – All In One for Dummies

Speaking of social media here’s a great book to read if you’re looking to know the latest changes happening in all the various social media platforms that you’re using. The book includes the latest changes to Facebook, Twitter, Pinterest, Linkedin, and Youtube, explains how to combine social media with your other efforts and how to grow your online community.

26. Digital Marketing Strategy - Simon Kingsnorth

We covered this book in our list of the top marketing strategy books but it deserves an honorable mention here as well. This book is like a textbook. It takes a broad approach and goes through a lot of different marketing channels such as affiliate marketing, social media marketing, email marketing, and marketing automation, and introduces some of the most well-known techniques for each channel.

27. The Digital Marketing Handbook - Simon Kingsnorth

And here’s the sequel to Simon’s first book. This one is much more practical (something that was lacking in the first one according to a lot of the readers) and is designed to give specific tactical information for business and digital marketing agency owners.

28. Digital Marketing - Annmarie Hanlon

Here’s another really great textbook. This one teaches how to create a marketing plan step by step, how to set up a digital marketing campaign, and how to analyze the results with tools like Google Analytics. Think of it as a very long step-by-step guide on marketing your online business. It’s great for both novices and digital marketing professionals.

29. The Art of Digital Marketing - Ian Dodson

This book is written by the co-founder of the Digital Marketing Institute (DMI), one of the most well-known sites for marketing courses. It introduces the DMI framework which is a helpful tool to go about creating and testing any kind of campaign. It’s much more practical than a textbook but no less comprehensive.

30. Digital Marketing that Actually Works - Krista Neher

Here’s a great book for beginners. Use it like a blueprint when you’re setting up your campaigns and it will help you get clarity on every step of the process. It has a chapter on every discipline in marketing you’d need to learn -> SEO, email marketing, conversational marketing, analytics, social media marketing and advertising.

>> Want to get better in email marketing? Check out our list of the top email marketing books .

31. The Digital Pivot: Secrets of Online Marketing - Eric Schwartzman

Eric is one of the foremost marketing consultants in the world. He’s worked for brands like Cirque de Soleil, Johnson & Johnson, and the Environmental Defense Fund. And unlike those timeless best sellers we’ve covered, this one is actually a very recent one. Written in 2021, it stays really current and is perfect for the entrepreneur or marketer that wants to succeed in a post-covid 19 world.

32. Understanding Digital Marketing - Damian Ryan

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Last but not least, here’s a book in its 5th edition that’s been made the required reading at over 100 universities. It’s comprehensive, and thorough and has been endorsed by places like Harvard University and the Hult Business School. It’s excellent reading for anyone starting out in the field of marketing.

How to pick the best marketing book to read

You should look at the most pressing business challenge you're trying to solve. Here are some good questions to ask yourself:

• Are you just about to launch your business?
• Are there specific channels in the digital marketing landscape that you are having trouble with?
• Do you need to work on retention and turning your customer base into loyal customers?
• Or are you focused on a specific channel like your blog and want to get some good ideas for content marketing strategies to use?
• Are you focused on a specific business metric like customer satisfaction or churn rate?

Happy reading!

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The 70+ Most Useful Digital Marketing Books for 2021

In this post, we take a deep dive into the best digital marketing books around for 2021.

While there’s tons of information online about all the different topics within digital marketing, sometimes you just can’t beat a well-written and researched book for a deeper level of insight.

We’ve split our list of digital marketing books into different subtopics within marketing, so if there’s something you’re particularly interested to learn more about, take a look at the table of contents below to skip ahead!

We’ll cover everything from social media marketing books to affiliate marketing books .

Let’s jump right in.

Table of Contents

The Best Digital Marketing Books About Advertising

Advertising can be a complicated process. Not only are great copywriting and graphic design skills required, but there’s an increasing need to understand the complexities of Google Ads and other platforms.

Some of the digital marketing books on this list predate the days of online advertising, while others are much more recent. Technological advances have certainly changed the way businesses advertise, but there’s still heaps of valuable information to be found in the old classics.

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

Written by copywriting expert Glenn Fisher, this book focuses on helping the reader to improve their direct response copywriting skills.

Direct response copywriting is all about inspiring an audience to take an immediate action, like sign up for a newsletter or purchase a product.

The Art of the Click provides advice on areas like how to make your copy more succinct, how to write a headline, and how to persuade your audience to become customers.

• Author: Glenn Fisher
• Length: 238 pages
• Published in: 2018
• Amazon Review Score: 4.5/5

Get the book here: The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

The Advertising Concept Book: Think Now, Design Later

The Advertising Concept Book is all about the big picture. It’s structured in a ‘course’ format, taking the reader from concept all the way through to a memorable ad campaign.

The book’s central argument is a strong one: that ideation is the most important part of any ad campaign.

Author Pete Barry guides you through the advertising process, providing lessons and exercises along the way. Some of the best digital marketing books provide you with practical, hands on tips, and this one definitely falls into that category.

• Author: Pete Barry
• Length: 296 pages
• Published in: 2016
• Amazon Review Score: 4.6/5

Get the book here: The Advertising Concept Book: Think Now, Design Later

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

The authenticity of copy is one the most important components of a successful ad campaign.

Powerful and meaningful advertisement can have a big impact on the success of business, and copywriting legend Joseph Sugarman imparts his tips and wisdom on how to achieve that success in this guide.

If you’ve never heard of Sugarman before, he’s widely regarded as one of the finest advertising minds ever .

So if you are working with content daily, this marketing book cannot be missed if you intend to go big in the marketing world.

• Author: Joseph Sugarman
• Published in: 2006

Get the book here: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

Rather than a step-by-step guide, Adcult USA is a thought-provoking examination of ads and the culture of America, and the rest of the Western world.

This digital marketing book is for those who want to find out why there is an overpopulation of ads and the reason behind their proliferation.

It also examines multi-channel advertisement strategies , and while this is only partially relevant in today’s digital world, there are still important lessons to be learnt.

• Author: James B. Twitchell
• Published in: 1997

Get the book here: AdCult USA

Ogilvy on Advertising

Known as the ‘Father of Advertising’ , David Ogilvy fundamentally changed the way businesses advertise today.

As the book was published in the 80s, some of the advice is now quite dated – finding an agency or a job in advertising is an entirely different process 40 years later.

However, Ogilvy’s tips on writing copy and ad ideation are absolute gold.

Ultimately, the fact that Ogilvy on Advertising is still in print 40 years after it was written is testament to its longevity and importance to the industry.

• Author: David Ogilvy
• Length: 224 pages
• Published in: 1985
• Amazon Review Score: 4.7/5

Get the book here: Ogilvy on Advertising

The Best Books About Branding

From graphic design to the messaging you use, effective branding can have a massive impact on how you business performs.

This list of the best digital marketing books that explore the topic of branding provide stacks of information for those who are optimizing or creating branding for their business.

Brand Thinking and Other Noble Pursuits

In Brand Thinking , branding authority Debbie Millman interviews a series of hihh profile names within the branding world.

Digital marketing books that provide a holistic discussion of the industry can be equally as valuable to readers as guides.

Brand Thinking will be interesting and useful to those who are new to the field or an old hand: you’ll find out what makes up a brand and recognise the importance of understanding all the components that orbit around it.

• Author: Debbie Millman
• Length: 336 pages
• Published in: 2013
• Amazon Review Score: 4.3/5

Get the book here: Brand Thinking and Other Noble Pursuits

How Brands Become Icons

How Brands Become Icons does what it says on the tin: examines how megabrands got to where they are today.

Featuring case studies on companies like Nike, Budweiser, Coca Cola, and Harley Davidson, those who are interested in branding will find this book fascinating.

Author Douglas B. Holt is a marketing professor at Harvard, and the information provided in the book provides the raw material for branding success.

• Author: Douglas B. Holt
• Length: 288 pages
• Published in: 2004

Get the book here: How Brands Become Icons

Building a StoryBrand: Clarify Your Message So Customers Will Listen

New York Times bestselling author Donald Miller discussing messaging in this digital marketing book about building a successful and memorable brand.

Miller argues that using story points that everyone can relate to can help businesses to create a clearer offering for customers.

Building a Story Brand also examines why customers make purchases and how to create the most effective messaging.

• Author: Donal Miller
• Length: 240 pages
• Published in: 2017

Get the book here: Building a StoryBrand: Clarify Your Message So Customers Will Listen

Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

Frist impressions count. Which is why a strong brand identity relies on coming up with the right name for your business.

Digital marketing books can offer a wider overview, or take a more focused approach on one topic, and Brand New Name falls into the latter category.

The book offers an easily digestible guide on how to create a pitch-perfect name for your brand, through a step-by-step system and real-life stories.

It also helps you to understand how your brand’s name can have a huge impact on your business. .

• Author: Jeremy Miller
• Published in: 2019

Get the book here: Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity is catered toward the entire branding team, from marketers to graphic designers.

This comprehensive guide covers the entire branding process, from research and strategy all the way through to execution.

Wheeler’s digital marketing book features tools, checklists, case studies, and diagrams.

• Author: Alina Wheeler

Get the book here: Designing Brand Identity: An Essential Guide for the Whole Branding Team

The Best Digital Marketing Books About Copy & Content

Content is a great way to draw traffic to your page, and the best digital marketing books about copy and content are a fountain of information on how to provide value to your audience.

Improving your writing technique is an ongoing process, but these books provide a solid foundation for a highly useful skill.

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Anyone can write, but it’s how they do it that counts.

Anyone who owns a website or social media account is required to use content writing skills.

Everybody Writes provides the roadmap for turning good content into great content, and examines how you can transform thoughts into words.

Handley aims to help you create out-of-this-world content and turn bright ideas into well-written pieces that’ll have customers returning to your site for more.

• Author: Ann Handley
• Length: 320 pages
• Published in: 2014

Get the book here: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Good marketing isn’t about deluging your customers with a ton of meaningless content.

If you’re committed to them, they will most likely commit to you too. By understanding what caring for them can accomplish, you’ll be able to attract loyal consumers and deliver what matters to them .

Top of Mind will help you to find out how to produce enriched content for your business and how to forge a real-life relationship with your buyers.

• Author: John Hall
• Length: 208 pages
• Amazon Review Score: 4.4/5

Get the book here: Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

The goal of content creation is to create and end product that people want to engage with.

In Epic Content Marketing , serial marketing author Joe Pulizzi tells you exactly how to do this.

Time is more precious to your audience than ever, so in order to attract people with your content you need to provide something of value.

The best digital marketing books about content provide a framework for you to provide value, and this one is no different.

You’ll learn how to attract and keep the minds of your spectators and become part of their day-to-day routines.

• Author: Joe Pulizzi
• Length: 352 pages

Get the book here: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Powering Content: Building a Nonstop Content Marketing Machine

Powering Content teaches you how to construct meaningful posts that attract your customers and encourage them to view you as a respectable source of key information.

The book provides examples and exercises on how to grow your content into a vehicle that converts your audience into paying customers or clients.

It covers areas like content strategy, content creation, and content management.

• Author: Laura Busche
• Length: 308 pages
• Amazon Review Score: 4.8/5

Get the book here: Powering Content: Building a Nonstop Content Marketing Machine

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

According to Kurtz, marketing is life (or the other way around).

It is the foundation of the natural human habit of sharing.

While Overdeliver focuses on copywriting and content writing, it also takes a wider look at different issues within the world of marketing.

Discover why customer service should be of great concern to marketers, which metrics you should be tracking, and the importance of multi-channel marketing.

• Author: Brian Kurtz
• Length: 312 pages

Get the book here: Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

Copywriting: Successful Writing for Design, Advertising and Marketing

This digital marketing book is entirely concerned with one topic: writing great copy.

Through interviews and case studies Mark Shaw’s guide gives you all the information you need about writing effective copy for digital media, branding, advertising, direct marketing, and everything in between.

Shaw has over 25 years experience writing copy for some of the largest brands in the world, and his wisdom on the topic will prove valuable for aspiring or established copywriters alike.

• Author: Mark Shaw
• Published in: 2012

Get the book here: Copywriting: Successful Writing for Design, Advertising and Marketing

Email Marketing Demystified

The old ‘ email is dead ‘ debate has been raging for decades now, and while no-one can predict the future, at a bare minimum it doesn’t seem like the medium is disappearing any time soon .

Matthew Paulson’s Email Marketing Demystified guides you through the process of list building and copywriting so you can start using this creative format to drive sales.

Email marketing can make up an integral part of your sales funnel , so Paulson’s clear and reader-friendly insights are really valuable.

• Author: Matthew Paulson
• Length: 254 pages

Get the book here: Email Marketing Demystified

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Digital marketing books (that don’t feature on this list) can sometimes be a bit dry. Not so with Content Inc .

Author Joe Pulizzi is the founder of the Content Marketing Institute, and in this engaging guide he tells you all you need to know about establishing a content-based business model.

Pulizzi runs you through how he did this with his own business, enabling you to reverse engineer the process and create loyal customers with a valuable content offering.

You’re also taken through examples of a wide range of iconic and challenger brands that have achieved this.

• Length: 368 pages
• Published in: 2021

Get the book here: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

The Best Digital Marketing B ooks About Growth Hacking

Growth hacking is a term that has increasingly come into to use in the last few years. Growth hacking agencies like Klint focus on creating dramatic increases in performance for startups and small businesses, using a variety of techniques.

Likewise, digital marketing books about growth hacking provide a wide range of information about an eclectic area.

Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Investors increasingly demand fast growth from their start up investments, and this is where growth hacking comes in.

Hacking Growth is co-authored by Sean Ellis, the founder of a growth hacking focused SaaS company. The book takes a look at some of the largest growth hacking success stories like AirBnb, Uber, and LinkedIn.

This book is a practical guide that walks you through the process of rapidly acquiring customers and building your business.

• Author: Sean Ellis & Morgan Brown

Get the book here: Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

Growth Hacker Marketing

If only there was a fully outlined process for growth hacking your business…

With Growth Hacker Marketing , there is!

With a bit of PR, a little advertisement and some marketing skills, you’ll create measurable growth for your business.

In this digital marketing book , Holiday gives you the theory, the tools to plan, and the practical steps that you need.

• Author: Ryan Holiday
• Length: 176 pages

Get the book here: Growth Hacker Marketing

The Best Digital Marketing Books About Persuasion

When you boil it down, all digital marketing is about persuasion in some form another.

Whether you’re persuading someone to visit your site with a valuable piece of content, sign up to your mailing list, or buy your product, persuasion techniques are integral.

This section of the list features the best digital marketing books around that deal with the subject of persuasion.

Blink: The Power of Thinking Without Thinking

Bad decisions often come from overthinking, or not trusting your gut. In Blink, author Malcolm Gladwell helps you to find the right questions to ask yourself.

Effective decision-making is such a crucial component in business, and in marketing in particular, and quantity over quality is never the way to go.

If you’re interested in improving the way you think in order to achieve better results, this bestseller is the book for you.

• Author: Malcolm Gladwell
• Published in: 2007

Get the book here: Blink: The Power of Thinking Without Thinking

Positioning: The Battle for Your Mind

This marketing classic is all about getting into your customer’s heads. In such a crowded marketplace, it can be tricky to stand out, and Positioning helps you to do this.

While the book was published a while back, it still contains valuable information on how to improve your branding strategy and persuade your audience that your business is the right choice.

• Author: Al Ries & Jack Trout
• Length: 272 pages
• Published in: 1981

Get the book here: Positioning: The Battle for Your Mind

The Choice Factory: 25 Behavioural Biases That Influence What We Buy

The only way you can influence people is to understand what drives their actions in the first place.

Choice Factory makes a compelling case around behavioural biases influencing purchasing decisions.

Of course, knowing why people make the decisions they do represents a huge opportunity from a marketing perspective. The book is easily digestible, with short chapters that reveal the secrets and how-to for simple cognitive tactics that will grow your business in no-time .

• Author: Richard Shotton
• Length: 202 pages

Get the book here: The Choice Factory: 25 Behavioural Biases That Influence What We Buy

Exactly What to Say: The Magic Words for Influence and Impact

The ability to persuade people verbally has always been relevant in business, but with the rise of video in marketing, it’s become even more essential.

Exactly What to Say coaches you in the art of verbal communication and persuasion, a valuable end result that many of the best digital marketing books touch upon.

Improvements to your speaking skills can result in greater reach and the growth of your marketing strategy, so this book is a must-read.

• Author: Phil M. Jones
• Length: 148 pages

Get the book here: Exactly What to Say: The Magic Words for Influence and Impact

Win Bigly: Persuasion in a World Where Facts Don’t Matter

Author of Win Bigly, Scott Adams, was one of the first was one of the first people to predict Donald Trump’s election in 2016. He knows a lot when it comes to persuasive skills and how to make them work to your advantage.

Regardless of your feelings about Trump, most people would agree that he is an extremely persuasive person.

Many digital marketing books approach the topic from a different perspective, and Win Bigly falls into this category.

It teaches you why make-believe often beats hard and cold facts, and shows you how to master the craft of influencing people . Mastering this skillset can help you with everything from direct response copywriting to customer perception .

• Author: Scott Adams

Get the book here: Win Bigly: Persuasion in a World Where Facts Don’t Matter

The One Sentence Persuasion Course – 27 Words to Make the World Do your Bidding

If you don’t have people hooked in one or two sentences, they’ll probably move on.

The original One Sentence Persuasion Course does what it says on the tin – literally one sentence you could use to influence others in your writing or speaking.

This expanded version has a slightly longer word count!

Author Blair Warren teaches you a series of strategies that will help you to connect with people, giving you an additional tool in your marketing toolkit.

• Author: Blair Warren
• Length: 30 pages

Get the book here: The One Sentence Persuasion Course – 27 Words to Make the World Do your Bidding

You, Inc.: The Art Of Selling Yourself

You, Inc. teaches you how to better sell yourself – and your brand.

Whatever it is you offer; brands stand or fall based on the people that represent them .

Like many of the digital marketing books on this list, You,Inc. is easy to read and grasp, and it’s packed with humerous stories and real-life experience.

If you want to grow your business, working on improving yourself isn’t a bad place to start.

• Author: Harry Beckwith & Christine K. Clifford
• Published in: 2011

Get the book here: You, Inc.: The Art Of Selling Yourself

Contagious: Why Things Catch On

In Contagious, author Jonah Berger analyses why and how different products and brands have become popular, providing you with a roadmap to emulate this success.

The book lists many of the fundamentals of good marketing you can’t take for granted, covering topics like email marketing, word-of-mouth, and social influence.

Contagious provides you specific, real-world examples of some of the best marketing practices that are relevant.

• Author: Jonah Berger
• Length: 256 pages

Get the book here: Contagious: Why Things Catch On

Hit Makers: The Science of Popularity in an Age of Digital Distraction

This national bestseller takes a deep-dive into the reasons behind virality. Author Derek Thompson, a Senior Editor at The Atlantic , investigates why people like the things they do.

Through an examination of hits in both business and culture, this digital marketing book comprehensively demonstrates that quality is only one component of success.

Hit Makers is an essential read for anyone who wants to take the lessons from politics, pop culture, and social media and apply them to the business world.

• Author: Derek Thompson

Get the book here: Hit Makers: The Science of Popularity in an Age of Digital Distraction

Pre-suasion: A Revolutionary Way to Influence and Persuade

Giving someone a push towards a desired direction may seem like a small thing, but it’s actually a complicated process.

Many of the best digital marketing books take a complex topic and simplify down into a series of strategies and tips, and Pre-Suasion falls into this category.

It teaches you the different ways in which you can prime your audience so they are more receptive to your desired outcome. A Wall Street Journal best-seller, Robert Cialdini’s book is a thoughtful and fascinating take on persuasion within marketing.

• Author: Robert Cialdini
• Length: 432 pages

Get the book here: Pre-suasion: A Revolutionary Way to Influence and Persuade

Influence: The Psychology of Persuasion

The second book from Robert Cialdini to feature on this list of the best digital marketing books , The Psychology of Persuasion examines the psychology behind why people say yes.

More importantly, it teaches you how to ethically implement this in your day-to-day life and in marketing situations. The book examines the six different pillars of persuasion, so if you’re looking to get a thorough grounding in psychological principles then this book is an excellent choice.

Get the book here: Influence: The Psychology of Persuasion

The Best Digital Marketing Books About Product and User Experience

While product and user experience are, in many ways, wildly different than digital marketing, there are some overlaps.

Ultimately, one cannot exist without the other. You can have the best product in the world, but if nobody knows about it then you’re unlikely to generate many sales.

Taking a marketing-centric view of product and website design can therefore lead to massive benefits later down the line.

This list of the best digital marketing books that touch upon product and user experience is useful for any who would reap those benefits.

Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

The subscription business model has grown by over 435% in the past 9 years – which is just one statistic that illustrates the importance of Tzuo’s book.

Marketing subscription-model businesses presents its own unique challenges. More than merely focusing on different metrics like Customer Lifetime Value and Churn Rate, your whole marketing strategy becomes even more focused on customer retention.

Subscribed guides you through the different aspects of marketing for subscription-based businesses, so if this is osmething that you’re currently wrestling with this is the book for you.

• Author: Tien Tzuo & Gabe Weisert
• Length: 324 pages

Get the book here: Subscribed: Why the Subscription Model Will Be Your Company’s Future – and What to Do About It

Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365

CMOs and Customer Service Managers are increasingly realizing the overlap between their departments. As customer experience becomes more and more important to businesses, chatbots provide one solution that helps to bridge the gap between the two departments.

While ostensibly falling into the customer service domain, chatbots are able to help marketers with improved data sets, happier customers, and personalization opportunities. Conversational Marketing provides a blue-print for success for companies who are exploring the possibility of chatbots.

• Author: David Cancel & Dave Gerhardt

Get the book here: Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365

When Coffee and Kale Compete: Become Great at Making Products People Will Buy

When Coffee & Kale Compete possibly has the most unusual title of all the digital marketing books on this list. But the content of the book is anything but.

As mentioned earlier, creating a winning marketing strategy or an innovative product in isolation is unlikely to yield results.

Instead, a holistic approach to business growth is much more likely to result in success. This book helps you become better at both the product and marketing side of a business, so neatly fits into this hypothesis.

• Author: Alan Klement
• Length: 227 pages

Get the book here: When Coffee and Kale Compete: Become Great at Making Products People Will Buy

Hooked: How to Build Habit-Forming Products

Author Nir Eyal – who has an excellently named blog called NirandFar.com – provides practical advice to company builders on how to create products and businesses that people can’t help but use.

Hooked is based on Eyal’s years of research on why some products fail and why others succeed. Rather than becoming bogged down with overly theoretical points, this digital marketing book is easily digestible for founders, marketers, and developers alike.

• Author: Nir Eyal

Get the book here: Hooked: How to Build Habit-Forming Products

Don’t Make Me Think: A Common Sense Approach to Web Usability

Steve Krug’s well-written, witty guide is a web usability bible. The book takes a look at the fundamentals of designing a good website or app, including the structure of your site, where you should put your headings, and how to create something that customers can use intuitively.

The book really helps you to appreciate that each website or app is actually made up of thousands of different choices, and that the choices you make can have a drastic difference on your customer’s experience – and therefore their likelihood to purchase or become a repeat customer.

• Author: Steve Krug
• Length: 216 pages

Get the book here : Don’t Make Me Think: A Common Sense Approach to Web Usability

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

A business’ success depends on the customers that support it. Expectations are always evolving, which is why knowing what your audience wants is the only way you can deliver.

Webb shows you the strategies you can use that allow you adjust to a rapidly changing business environment, and he does it by teaching you how to understand what your customers love.

Gaining a clearer understanding of your customers is the recipe for success in today’s customer-centric world, and What Customers Crave will assist you in gaining insight into this.

• Author: Nicholas J. Webb
• Amazon Review Score: 4.2/5

Get the book here: What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

The Best Digital Marketing Books About Psychology

This section of the list focuses on books about psychology and career advice in digital marketing.

Understanding how people think gives you a distinct advantage when it comes to selling any product.

Modern digital marketing is awash with psychological theory, with techniques like FOMO (Fear of missing out) and social proof finding their basis in the field.

Marketers who use and research psychological theory can create campaigns and content that is more effective.

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity Inc. is written by the president of Pixar – a company that knows a thing or two about innovation. While the book doesn’t directly reference digital marketing, there are heaps of transferrable lessons.

The best digital marketing books can be found in the most unlikely of places, and Creativity Inc. will tell you how to overcome some of the biggest challenges to creating something original.

• Author: Ed Catmull

Get the book here: Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Start with Why: How Great Leaders Inspire Everyone to Take Action

This book is designed to help you to make your marketing strategy, and business, more profitable.

Author Simon Sinek, whose TED Talk is the third most-watched in history, guides you through the process of discovering the ‘why’ behind your product.

Start with Why delves into psychology and provides examples of great leaders in business as society, from Steve Jobs to Martin Luther King Jr.

• Author: Simon Sinek

Get the book here: Start with Why: How Great Leaders Inspire Everyone to Take Action

Misbehaving: The Making of Behavioral Economics

This psychology and digital marketing book focuses on two main subjects. That human behavior can be predicted. And that people are prone to making mistakes.

Written by Nobel Laureate Richard H. Thaler, Misbehaving blends psychology and economics and offers readers a way to predict the human element within business.

• Author: Richard H. Thaler

Get the book here: Misbehaving: The Making of Behavioral Economics

Whatever You Think, Think The Opposite

Author Paul Ardern was the Executive Creative Director of advertising behemoth Saatchi & Saatchi. In this book, the late copywriting great covers dozens of topics from innovation to marketing and psychology to science.

The book is for anyone who appreciates a witty and alternative perspective on advertising and marketing.

It’s perfect as a reference book for aspiring marketers to keep with them.

• Author: Paul Arden
• Length: 144 pages

Get the book here: Whatever You Think, Think The Opposite

Originals: How Non-Conformists Move the World

Originals is a New York Times Bestseller that counts Facebook COO Sheryl Samberg as one of its fans.

Using stories and research that spans the worlds of business, sport, and culture, this book provides crucial knowledge on how you can restructure your organization to reject conformity and find insights in the most unlikely of places.

Originals is for marketers who see the value of originality and ideas that go against the grain.

• Author: Adam Grant

Get the book here: Originals: How Non-Conformists Move the World

Thinking, Fast and Slow

In Thinking, Fast and Slow, psychology is analysed in the context of the way people make decisions.

Author Daniel Kahneman analyzes the two different ways that people make decisions in both their personal and business lives. As a result, marketers are given insights on how to influence customer behavior, and how to improve their own choices.

The book is a New York Times Bestseller, with over 2 million copies sold.

• Author: Daniel Kahneman
• Length: 499 pages

Get the book here: Thinking, Fast and Slow

The Icarus Deception

Most people have heard the story of Icarus – a man who flew to close to the sun with wings made of wax and fell to his death. Godin argues that the lesson learnt from this, namely that you should always play it safe, is counterproductive.

Rather than explicitly dealing with advertising or content like some of the other digital marketing books on this list, The Icarus Deception instead focuses on how you can change the way you work by viewing your work in a more expressive way.

• Author: Seth Godin

Get the book here: The Icarus Deception

The Undoing Project: A Friendship That Changed Our Minds

Behavioral economics, which was theorized a few decades ago by Daniel Kahneman & Amos Tversky, changed how we see data, human patterns and analytical science.

In The Undoing Project , author Michael Lewis examines how Kahneman and Tversky’s work altered our perception of reality, and pulls lessons we can use from it.

This book is particularly useful for marketers because it allows for a deeper understanding of customer behavior and business learnings.

• Author: Michael Lewis

Get the book here: The Undoing Project: A Friendship That Changed Our Minds

Nudge: Improving Decisions About Health, Wealth, and Happiness

From what to have for breakfast to on which side of the pillow we’re calling it a day. Human lives are based on decision making .

A poor choice usually comes from how unaware people are of the factors that lead them on a specific path. Nudge allows you to understand and improve your decision making. This, in turn, leads to a deeper understanding of customer decision making.

• Author: Richard H. Thaler & Cass R. Sunstein
• Published in: 2009

Get the book here: Nudge: Improving Decisions About Health, Wealth, and Happiness

The Best Referral and Affiliate Marketing Books

Recommendations from third parties are not a new concept in marketing. However, the explosion of referral and affiliate marketing has really changed the landscape for digital marketers.

This section of the list focuses on the best referral & affiliate marketing books to help marketers navigate this ever changing field.

Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

It can be hard to find referral and affiliate marketing books that cover the subject in enough depth. Fortunately, Magnetic Marketing is a great example of a well-researched and well-thought out guide.

Rather than bombarding you with research and theories, the book is more of a practical “how-to” for marketers and small business owners alike.

• Author: Dan S. Kennedy
• Length: 200 pages

Get the book here: Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

Some people say that samples taste better cause they’re free.

Providing gifts to your customers, or potential customers, is a great way to keep them in your funnel. Giftology argues that gifting is a science, and it sets about giving you the insight necessary to fully utilize the power of gifts.

Author John Ruhlin demonstrates the power of using gifts to increase your referrals and improve your customer retention.

• Author: John Ruhlin
• Length: 185 pages

Get the book here: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

The Best Social Media Marketing Books

Social media marketing has become one of the cornerstones of modern marketing.

It’s one of the best ways to gain exposure for a business, but it’s not without it’s challenges.

An effective social media strategy can dramatically increase brand awareness, improve customer perception of a business, and forge a valuable connection between a business and its customers.

This list of the best social media marketing books outlines the best books to help you navigate everything Instagram, Facebook, LinkedIn, and more.

InstaBrain: The New Rules for Marketing to Generation Z

With Instabrain , you don’t have to be a programmer to make the most out of IG’s marketing algorithm .

Many social media marketing books examine the psychology behind social media, and InstaBrain is great for this. It helps you to develop a strategy specifically for your business in order to boost your engagement on Instagram.

If your business is strongly targeting younger customers, this book is a good choice.

• Author: Sarah Weise

Get the book here: InstaBrain: The New Rules for Marketing to Generation Z

The New Rules of Marketing and PR: How to Use Social Media & Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR runs you through the gamut of marketing in the internet age. From SEO and content creation to video and apps, Scott’s social media marketing books outlines marketing strategies that work today.

This book has sold 400,000 copies sold and has had multiple updates to reflect the rapidly changing nature of digital marketing. If you’re after a comprehensive guide to marketing and PR, this is the book for you.

• Author: David Meerman Scott
• Length: 448 pages
• Published in: 2020

Get the book here: The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly

The Business of Social Media: Clients and Customers Not Just Likes & Followers

While social media is a fun pastime for many people, for businesses it’s a serious medium to convey their brand and products and engage with their audience.

Social media marketing books can often focus merely on growing your following or engagement on SoMe. While this is valuable, ultimately the end goal is to create customers.

Angela Denton provides you with the process to do this, and is aimed at small business owners.

• Author: Angela K Denton
• Length: 204 pages

Get the book here: The Business of Social Media: Clients and Customers Not Just Likes & Followers

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

Like other entries on this list, this is one of the best social media marketing books .

Author Andrew Macarthy present five hundred practical ways for you to upgrade your social media marketing. It covers the major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and many more.

The book is targeted at start ups and budding entrepreneurs, and is written in an intentionally jargon-free way.

• Author: Andrew Macarthy
• Length: 233 pages

Get the book here: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

The Best All Round Digital Marketing Books

Sometimes, the best books are the ones that take a wider view.

This section of the list features the best digital marketing books about everything from strategy to SEO and career advice.

Many of the books give you an overview of the entire field of digital marketing, rather than focusing in on a specific area, while others zoom in and cover a specific topic in great detail.

The Lead Machine: The Small Business Guide to Digital Marketing

The Lead Machine does what it says on the tin: explains to small businesses how to generate more leads. More leads equals more conversions, which of course is only a good thing.

The book contains practical and actionable advice on the different methods of lead generation available to small businesses within the field of digital marketing.

Like many of the best digital marketing books that feature on this list, Lead Machine is authored by someone with a great deal of experience in their field. In this case, author Rich Brooks is the founder and president of a US based-marketing agency.

• Author: Rich Brooks

Get the book here: The Lead Machine: The Small Business Guide to Digital Marketing

The Ultimate Guide to Link Building

Link building can be tricky. Particularly for small businesses. In The Ultimate Guide to Link Building , you’ll discover how to create content and build a backlink profile that will outstrip your competitors.

The book is packed with almost half a century of link-building experience, and it is a must read for SEO professionals.

• Author: Garrett French & Eric Ward
• Length: 260 pages

Get the book here: Ultimate Guide to Link Building

Content Marketing for PR: How to Build Brand Visibility, Influence and Trust in Today’s Social Age

If you’re trying to get through to your audience in a saturated market, Content Marketing for PR could be the book for you.

Author Trevor Young teaches you how to expand your connection with your customers in order to humanize your company.

With such a high importance on personalization in marketing now, building influence and trust with your audience has never been more essential.

• Author: Trevor Young
• Length: 386 pages

Get the book here: Content Marketing for PR: How to Build Brand Visibility, Influence and Trust in Today’s Social Age

Digital Marketing Strategy: An Integrated Approach to Online Marketing

Digital Marketing Strategy is one of the digital marketing books that takes a more holistic view of the industry, acting as a reference point and overview of online marketing.

The book covers a really broad range of topics, from the AI tools you can use for social media through to building consumer trust with your marketing strategy.

If you’re after a blend of theory and practical advice, Kingsnorth book is a valuable resource.

• Author: Simon Kingsnorth
• Length: 384 pages

Get the book here: Digital Marketing Strategy: An Integrated Approach to Online Marketing

This Is Marketing: You Can’t Be Seen Until You Learn to See

Seth Godin has authored a number of the digital marketing books on this list, and there’s a good reason for that.

His engaging and witty writing style is highly compelling, and This Is Marketing is a particularly good example of this. Positioning, out-of-date approaches, and the role of tension in the purchase decision are just some of the topics examined in the book.

Godin’s extensive experience in marketing is evident in the book.

Get the book here: This Is Marketing: You Can’t Be Seen Until You Learn to See

The 22 Immutable Laws of Marketing

Considered by some to be a marketing bible, The 22 Immutable Laws of Marketing lists the essential rules that marketers should never break.

While the book is fairly old, it still contains valuable insights and advice the today’s marketers should heed. It’s a useful guide book of tips and warnings of what not to do when running a marketing campaign, and as such it should feature on the book shelf of every marketer.

• Length: 143 pages
• Published in: 1994

Get the book here: The 22 Immutable Laws of Marketing

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

In Play Bigger, the founders of a well-thought of Silicon Valley advisory agency take a look at some of the largest trend-setting companies around.

The authors dub these giants “category kings” – businesses that have established a new industry single-handedly. The book includes companies like Amazon, Uber, and Ikea.

This digital marketing book is perfect for anyone who, rather than disrupting a market, is looking to create a market.

• Author: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Get the book here: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results

Rather than just presenting a theoretical formula, the 10x Marketing Formula is one the best digital marketing books for demonstrable evidence for growth.

The book is written by Garrett Moon, the CEO of marketing SaaS CoSchedule. Moon managed to grow his business from nothing to 1.3M+ monthly page views in the space of four years using his formula, so there are certainly valuable lessons to be learnt from it.

• Author: Garrett Moon
• Length: 366 pages

Get the book here: 10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results

The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

The End of Competitive Advantage focuses on marketing strategy. Author Rita McGrath, a Columbia Business School Professor and internationally recognized authority, argues that as marketing is constantly evolving, marketing strategy must follow suit.

The book is packed with examples of challenger brands who have upset the status quo, and it acts as a valuable source of information for marketers who are looking to keep up with the latest trends.

• Author: Rita Gunther McGrath

Get the book here: The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy is particularly useful for B2B founders that are looking to find least competitive space in which to operate.

The book predominantly focuses on ways in which you can outperform your rivals – a crucial objective in such a crowded marketplace.

Like many of the best digital marketing books , Blue Ocean Strategy has stood the test of time – it’s still in print 30 years after its release.

• Author: W. Chan Kim & Renee Mauborgne
• Length: 217 pages

Get the book here: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Widen your perspective and check out these B2B marketing blogs .

Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Aspiring digital marketers will find this book incredibly helpful. As will, for that matter, marketing pros who are looking to brush up on their skillset.

Authors Gil & Anya Gildner present the skills that are most relevant for a successful career in marketing today .

The book helps you to grasp the main structures holding up marketing campaigns , enabling you to figure out how to set up your own campaign.

• Author: Gil & Anya Gildner
• Length: 205 pages

Get the book here: Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career

Tap: Unlocking the Mobile Economy

Tap is one of the digital marketing books on the list that takes a lazer-focus on a specific area. Anindya Ghose guides you through the variables of dealing with mobile in the 2020s.

Much of this is concerned with the power of data and mobile marketing, and is particularly fascinating when it describes the contradictory nature of customer behavior.

For example, people dislike ads, yet fear missing out on offers, they value their privacy, but are happy to give it up in exchange for free products.

• Author: Anindya Ghose

Get the book here: Tap: Unlocking the Mobile Economy

Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

David R. Bell’s Location is (Still) Everything argues that while the online world is becoming increasingly important, the real-world still plays a critical role when it comes to the decisions we make.

The book will be particularly useful for anyone who is involved in eCommerce, but it’s also useful for marketers who are interested in the power of location to shape the way consumers shop.

• Author: David R. Bell

Get the book here: Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

The Best Damn Web Marketing Checklist, Period! 2.0

There’s a lot of things to remember when you’re building a website – or optimizing your current one.

While content management systems (CMS) are increasingly able to do the more technical work for you, there are still hundreds of decisions that you have to make.

The Best Damn Web Marketing Checklist gives you a complete fool-proof guide for web marketing, and as such it gets a deserving place on our list of the best digital marketing books.

• Author: Stoney deGeyter
• Length: 268 pages

Get the book here: The Best Damn Web Marketing Checklist, Period! 2.0

The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life

The Unexpected is jam-packed with strategies that you can use to enhance your business and increase customer lifetime value.

The book is designed to serve an eclectic audience, and will be equally as useful to marketers as it is to business owners or customer service reps.

It presents strategies that rely on creativity rather than just financial muscle, and is written by the founder of a $10-billion organization and the co-author of an Amazon #1 bestseller.

• Author: Howard Brodsky & Dustin S. Klein
• Length: 192 pages
• Published in: 2015

Get the book here: The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life

Getting Everything You Can out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition

Running a business is no easy task, especially when the stakes are so high in the marketing sector.

Using a wealth of examples from a glittering marketing career to some of the world’s largest brands, Jay Abraham examines different strategies businesses can use to maximize revenue.

The best digital marketing books help you find something out of nothing, and Getting Everything You Can Out of All You’ve Got is particularly effective at this.

• Author: Jay Abraham

Get the book here: Getting Everything You Can out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition

3 Months to No.1: The “No-Nonsense” SEO Playbook For Getting Your Website Found on Google

The whole point of creating content is, of course, to get it on the first page of Google’s search results. Or even better, get it to the number one spot.

Author Will Combe, who runs an SEO agency in London, provides his tips, tricks, and hacks for getting a number one search result in this straight-talking guide.

It’s perfect for marketers and small businesses that are looking to harness the power of organic search and are looking for some expert tips.

• Author: Will Coombe
• Length: 247 pages

Get the book here: 3 Months to No.1: The 2019 “No-Nonsense” SEO Playbook for Getting Your Website Found on Google

Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy for the Non-tech Savvy

Marketing can be pretty daunting nowadays if you’re not well-versed in the digital world.

Get Online provides help to those who aren’t so tech-savvy, giving a simple step-by-step guide for marketing your business.

This book is for anyone who’s looking to complement a traditional marketing strategy with digital methods, and isn’t too sure where to begin.

• Author: Stacey Kehoe
• Length: 214 pages

Get the book here: Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy for the Non-tech Savvy

Points: A Blue Print for Digital Marketing Strategy

Spontaneity is a great asset, but it’s essential to combine it with strategic planning. In Sergio Restrepo’s digital marketing book , you’re presented with the marketing blueprints that are crucial to success.

The methodology shared in Points is incredibly insightful, and will be useful to marketing pros and novices alike.

A sound plan, along with actionable steps, makes marketing significantly less daunting for the uninitiated, and this is where Points excels.

• Author: Sergio Restrepo
• Length: 286 pages

Get the book here: Points: A Blue Print for Digital Marketing Strategy

The Impact Equation: Are You Making Things Work or Just Making Noise?

The Impact Equation is written by Chris Brogan and Julien Smith, authors of bestseller Trust Agents, which explained that being human was enough to get businesses an online following.

In their sequel, Brogan and Smith argue that in an increasingly crowded marketplace, you need a great idea, the trust of your audience, and enough followers to get traction.

Focussing primarily on social media and content, digital marketing books like The Impact Equation are a great resource for both marketers and small business owners.

• Author: Chris Brogan & Julien Smith

Get the book here: The Impact Equation: Are You Making Things Work or Just Making Noise?

Selling the Invisible: A Field Guide to Modern Marketing

• Author: Harry Beckwith

This New York Times Bestseller explains how businesses large and small can use modern marketing techniques to turn more of their prospects into clients.

Packed with interesting information, Selling the Invisible approaches marketing in layman’s terms, and the down-to-earth writing style is great for those who get overwhelmed with the large amount of technical terminology and acronyms within marketing.

This book will help you to build online marketing campaigns that are more successful.

Get the book here: Selling the Invisible: A Field Guide to Modern Marketing

Crisis Ready: Building an Invincible Brand in an Uncertain World

No matter how forward-thinking you are when it comes to your business or marketing strategy, there will always be events that surprise you.

Whether it’s as large as a worldwide pandemic, or as localized as an important client heading elsewhere, author Melissa Agnes provides businesses with the tools they need to handle a crisis.

• Author: Melissa Agnes

Get the book here: Crisis Ready: Building an Invincible Brand in an Uncertain World

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All

Fundamentally, much of marketing comes down to storytelling. In Seth Godin’s bestseller, he argues that the best marketers don’t even speak about features or benefits anymore, but rather sell a story.

However, Godin cautions the reader that one of the most important aspects of this storytelling is authenticity .

This book is for anyone who wants to learn more about brand storytelling, and how to incorporate authenticity into their brand identity.

Get the book here: All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works–And Why Authenticity Is the Best Marketing of All

Marketers of every type can gain a lot from reading the best digital marketing books .

With so many great books out there, it can be hard to know where to begin.

Wherever you’re at in your career, it’s essential to continue improving your knowledge base – and digital marketing books are a great way to do this.

And if you’re still a bit lost when it comes to marketing, contact Klint for all the tips and advice you could need in the world of digital marketing.

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Wow! Too much knowledgeable stuff in a single blog. Loved it!

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• 20 Best Digital Marketing Books of All Time (Must Read)
• Digital Marketing

Digital marketing is evolving continuously. If done correctly and precisely, digital marketing can guarantee exceptional results. Incorporating digital marketing is not just a choice anymore but a need among businesses and brands worldwide to reach a wider audience and generate better results. Marketers always look out for measures, strategies, and ideas for new trends and procedures that can enhance their marketing strategies. 

No matter how seasoned and proficient marketer you are, the wisdom of renowned and celebrated professionals can always benefit your career and help you gain knowledge. The best way to enhance your skills and understanding is by reading books composed by some of the top marketers. They have shared their experience, expertise, and facts about marketing in these books. 

Books have the power to channel information in a way that beginners and experienced professionals can learn equally. They also have philosophical approaches that don’t apply to one specific field but also to circumstances beyond the realm of marketing. Moreover, they also provide insights into the most successful campaigns. Books fill the knowledge gap and help us gain a fair understanding of various basic and advanced concepts in a short span of time. It is the most economical and easiest way to enrich our knowledge and seek guidance from the best. 

However, the success comes through well-suited choices of books for digital marketing . You will find ample options online and offline, but selecting the ones that truly add value can be tricky. So, to make your quest easier, we have listed top digital marketing books that every aspirant and professional must read at least once. 

Table of Contents

List of Digital Marketing Books in 2024

• The Big Data-Driven Business by Russell Glass & Sean Callahan
• Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
• Hooked by Nir Eyal
• Youtility by Jay Baersavvy
• Building a Story Brand by Donald Miller
• Epic Content Marketing by Joe Pulizzi
• Hacking Growth by Sean Ellis and Morgan Brown
• The Social Media Bible: Tactics, Tools, & Strategies for Business Success by Lon Safko
• Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis
• You’re My Favorite Client by Mike Monteiro
• Permission Marketing by Seth Godin
• The New Rules of Marketing and PR by David Meerman Scott
• Digital Marketing for Dummies by Ryan Deiss and Russ Hennesberry
• Influence: The Psychology of Persuasion by Robert Cialdini
• What Customers Crave by Nicholas J. Webb
• Hug Your Haters by Jay Baer
• Art of SEO by Eric Enge
• Content Machine by Dan Norris
• Getting Everything You Can Out of All You’ve Got by Jay Abrahams
• Stories That Stick by Kindra Hall

Also read: How to Build a Career in Digital Marketing? (Complete Guide)

Introduction to Digital Marketing and Its Importance

Digital Marketing is the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands. Unlike traditional marketing, which relies on offline methods such as print or television, digital marketing leverages the vast reach of the internet to connect with target audiences. 

It includes a broad range of activities, including online advertising, social media marketing, search engine optimization (SEO), email marketing, content marketing, and more.

Here’s why digital marketing is so important today:

• Global Reach : Digital marketing enables businesses to reach a global audience, breaking down geographical barriers.
• Cost-Effectiveness : Compared to traditional advertising, digital marketing often offers more cost-effective solutions, especially for small and medium-sized businesses.
• Measurable Results : The effectiveness of digital marketing campaigns can be tracked and measured in real-time, providing valuable insights for optimization.
• Targeted Advertising : Digital marketing allows for precise targeting, ensuring that messages reach specific demographics, interests, or behaviors.
• Interactivity : Engagement is a key component of digital marketing, fostering two-way communication between brands and their audience.

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Key Digital Marketing Channels

1. social media marketing.

Uses social platforms like Facebook, Instagram, Twitter, and LinkedIn for brand promotion and engagement.

Involves creating and sharing content, running targeted ads, and building a community of followers.

2. Search Engine Optimization (SEO)

• Focuses on optimizing a website to rank higher in search engine results pages (SERPs).
• Involves keyword research, on-page optimization, link building, and creating high-quality, relevant content.

3. Content Marketing

• Involves creating and distributing valuable, relevant content to attract and retain a target audience.
• Content can take various forms, including blog posts, articles, videos, infographics, and more.

4. Email Marketing

• Utilizes email to communicate with potential and existing customers.
• Involves sending newsletters, promotional content, and personalized messages to build and nurture customer relationships.

5. Pay-Per-Click (PPC) Advertising

• Paid advertising model where advertisers pay a fee each time their ad is clicked.
• Commonly used on search engines (Google Ads) and social media platforms (Facebook Ads).

Also read: SEO Career Path 2023: Job Profiles, Growth, Opportunities

Best Digital Marketing Books

Let’s read about each digital marketing book in detail and understand how they can help marketers upskill themselves and advance their careers.

1. The Big Data-Driven Business by Russell Glass & Sean Callahan

Russell Glass was the founder, president, and CEO of Bizo, a B2B audience-marketing platform, and is the head of LinkedIn Marketing Solutions. Sean Callahan is the co-author and Senior Manager of Content Marketing LinkedIn. 

Data science is a common and popular term these days. Companies, be it small or large, need big data to make informed and better decisions and automate their marketing campaigns. Incorporating data into digital marketing can provide extensive information about potential clients. 

This book covers the importance of big data. You can also go through expert advice and use cases that guide you to compete in the market and win clients tactfully. The book is engaging, easy to understand, and breaks down the complicated subject into small pieces that are easy to comprehend for readers.  

It is one of the best books of digital marketing that shares strategies to benefit companies by using big data. 

2. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Gary Vaynerchuk is a 4-time New York Times bestselling author and an early investor in companies like Venmo, Twitter, Uber, and Tumblr. Through his full-service digital organization, VaynerMedia, Gary has assisted Fortune 500 companies in creating various digital and social networking techniques. 

This interesting book is an enjoyable read that focuses on social media marketing and the importance of brand interaction to generate loyalty and a sense of community among followers. It has the right mix of punches and hooks required to set off an emotional reaction. There are also points explaining the difference between social media marketing and other promotional activities. 

It is a great book for social media marketers and content managers as they get to learn methods to grow and reach a larger audience and enhance their brand position. He tells marketers to respect each platform and their users as they all have different mindsets.  

3. Hooked by Nir Eyal

Author Nir Eyal is a behavioral engineering expert and a Standford business professor known for his groundbreaking research into human psychology. In this book, he decodes why some products succeed while others fail. 

He explains it through the Hook model, a four-step process embedded into products launched by several successful companies that encourage positive human behavior. 

He also uncovers that by enacting this process repeatedly, marketers can drive conversion. There are also practical insights into use habits and actionable data regarding building products that people accept. The writers also introduce the idea of building products and promoting brands in a way that enables customers to form a habit. Once they are hooked on your product, it leads to customer loyalty and turns it into a great brand.

It is a perfect book for product managers, marketers, designers, and business owners. You can apply its suggestions and tips across the larger continuum of 

4. Youtility by Jay Baer

Youtility is authored by Jay Baer , who discusses the idea of Youtility, which refers to marketing through providing useful information to customers and not promoting products. It is a New York Times bestseller, has attained the #1 spot on Amazon, and is among the good digital marketing books . 

The book is known as the best contribution by Baer to social media marketing as it shows why customer relations are the foundation of any successful marketing and how it can establish trust between users and brands. 

The book brilliantly explains how customers are overwhelmed with marketing messages and are likely to engage with brands that add value and solve their problems. Therefore, it is important to adopt marketing strategies that provide useful information to customers rather than just telling a story. 

The writer discusses over 700 brands that have overcome hurdles, which can help marketers avoid pitfalls by sticking to authenticity and evolving approaches. It can be a helpful guide for emerging marketers who are trying to establish brands in a saturated sector or companies facing challenges with their reputation management, customer loyalty, and social proof. 

5. Building a Story Brand by Donald Miller

A Story Brand is the perfect answer for all marketers and businesses struggling with marketing. It is highly recommended for all marketers, especially content marketers. The book discusses techniques to connect with customers through narrative and underlines seven key components all brands must communicate effectively through their marketing. 

It also decodes reasons why customers buy something, ways to simplify brand messages so consumers can understand them, and the right way to create impactful messages for online and offline marketing. 

With so much competition and noise, it’s important for brands to cut through the noise and reach out to potential customers. And Donald Miller’s book shares exactly that. It also reflects on his expertise in helping brands connect with the audience to expand their businesses. 

6. Epic Content Marketing by Joe Pulizzi

Epic Content Marketing is written by Joe Pulizzi, founder of Content Marketing Institute, podcaster, and marketing strategist, who also organizes ‘Content Marketing World’, a content marketing show in North America. He is also called the ‘Godfather of Content Marketing’. 

The book is considered the best digital marketing book and shares the importance of creating compelling content to attract, engage, and retain customers. It also discusses how to recount an alternate story by winning the hearts of users with sensible marketing techniques. It emphasizes that in this digital era, businesses should focus on producing and distributing high-quality content to build long-term and strong relationships with customers. The writer also gives suggestions for developing and implementing effective content marketing strategies and producing valuable content that compels users to share. 

The author of the book also gives advice on identifying the target audience, creating content that aligns with the target readers, and distributing it efficiently. It also enlists tools required for creating and appropriating content by setting our standards, targets, and techniques. The writer tells marketers to stop thinking about themselves and find a genuine voice by sticking to the brand story. 

7. Hacking Growth by Sean Ellis and Morgan Brown

Sean Ellis is a renowned entrepreneur and angel investor who takes credit for introducing the term ‘Growth Hacking.’ It was during the time when the marketing sector was not taken seriously, and brands were mostly focused on theoretical branding campaigns that hardly generated results. 

Growth hacking means using analyses and rapid tests to promote high-impact growth opportunities. The book highlights the idea of cross-functional teams, fast testing, and iteration loops that unlock hyper-growth. 

It decodes the branding strategies of the greatest brands and how they became a powerhouse despite humble beginnings. It shares stories of brands, such as Walmart, Pinterest, Airbnb, and LinkedIn, and how they made simple products into something so huge that the entire world looks up to them. 

Reading this book will be a rewarding experience for any marketer as they will learn to grow their customer base and market share. Readers will learn the process of creating and executing a custom-made growth hacking strategy. 

Also read: Digital Marketing Course Syllabus: Fees, Duration, All Details (PDF)

8. The Social Media Bible: Tactics, Tools, & Strategies for Business Success by Lon Safko

The author of The Social Media Bible, Lon Safko, is the CEO of Innovative Thinking and has composed several books. His book The Fusion Marketing Bible ranked at #3 on Amazon, whereas The Social Media Bible ranked at #1 on Amazon. 

This is undoubtedly one of the best digital marketing books of all time and is highly recommended for marketing firms, business ventures, professionals, and companies. It covers a range of digital marketing topics, such as social media marketing and how it can build brand awareness, engage customers, and generate leads. 

It also includes updated processes, strategies, and data that can help businesses achieve success through social media marketing. 

The book incorporates other social media marketing concepts, including Twitter, Instagram, Google search engines, mobile marketing, plug-ins, Yammer, Facebook, and methods to measure campaign success. It also dives deeper into best practices for managing and maintaining a social media presence, building a community, creating trust, and handling negative feedback. 

9. Digital Marketing: Strategy, Implementation & Practice by Dave Chaffey & Fiona Ellis

Dave Chaffey is the co-founder of Smart Insights and a marketing consultant. He has written various online marketing books, including E-advertisers Bundle, Digital Business and E-commerce Management , and more. 

Fiona Ellis-Chadwick is a lecturer at Loughborough University, a scholastic expert for BBC, and co-author of Standards and Practice of Marketing. 

Aspiring digital marketers can refer to their books to learn how to attain greater results through various tech and digital platforms. 

They can also understand different marketing approaches required to generate positive improvements using business models, case studies, and skills analyses. It also includes detailed business examples, contextual analyses, and interviews that give you a closer look at the digital marketing reality. 

It discusses each aspect of digital marketing, including social media communications, optimizing conversions, SEO, paid marketing, and other elements. Also, you get to know about basic and recent marketing trends, stages while creating a strategy, and much more. 

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10. You’re My Favorite Client by Mike Monteiro

Mike Monteiro, co-founder and design director of Mule Design, has written various books for graphic designers. His first book is Design is a Job. In the digital marketing field, understanding the demands of customers is a crucial factor for designing and executing an effective branding campaign. You’re My Favorite Client talks about the same extensively. 

This is one of the best books on digital marketing that also discusses strategies that must be included in digital marketing ventures and web designing to attract and retain potential customers. It also tells how simply following your taste won’t always ensure the success that one wishes for. It is important to include detail-oriented tactics to accomplish targets in this digital era. 

11. Permission Marketing by Seth Godin

Seth Godin is the founder of Yoyodyne and Squidoo and is the author of 18 books that are distributed in over 35 dialects. In 2013, Seth was conceded into the Digital Marketing Hall of Fame. 

His book Permission Marketing is an incredible narrative of how marketers can encourage new customers to notice and remember their brands. It tells them to create messages as per the requirements and eagerness of clients. 

The writer has rejected the idea of Interruption Marketing, where companies push products through sales representatives. He focuses on practical techniques and case studies for pulling the target audience. 

It also gives suggestions on how brands can mark their presence through direct messages and generate higher conversions. There is also a focus on building long-term customer relationships rather than jumping straight to promotions and sales. 

It also discusses brand messaging and prompting greater customer sharing of online content. This compelling and appealing narrative is a must-read for marketers, whether they freelance or work for an agency. 

12. The New Rules of Marketing and PR by David Meerman Scott

David Meerman Scott has a long list of advisory customers, including Hubspot, a well-known platform he helped rise from a decent bunch of customers to over 30,000 clients across 90 nations. All thanks to his amazing marketing techniques. 

The New Rules of Marketing and PR is a no-nonsense book that guides marketers and business owners in growing a brand from scratch, expanding its reach, and establishing its place in the crowded market. It also explains how companies can use social media and digital tools effectively to stay ahead of the competition. 

The book has been converted into 29 languages, and several colleges have included it in their curriculum. Aspirants can refer to this book to learn how to implement a strategy efficiently using different mediums and channels and engage with target demographics. Also, it shares a well-ordered strategy for improving brand visibility and sales. 

13. Digital Marketing for Dummies by Ryan Deiss and Russ Hennesberry

Whether you are a digital marketing beginner or an experienced professional, Digital Marketing for Dummies is certainly among the best books to learn digital marketing in detail. 

It breaks down the basics of online marketing and explains different terminologies and approaches used in the industry. It also mentions tips and tricks to grow and engage the audience in this evolving digital world. 

You will find commonly used concepts, techniques, and methods explained in a simple yet in-depth way, which will help you expand your knowledge. There is a special focus on the importance of landing pages and over 50 blog category ideas, including Comparisons, How-tos, Product Tips, What-ifs, Lists, and more. 

The book was updated in 2020 so brands and businesses can seek its help to develop and create effective strategies in today’s era. The book is well-written, useful, and easy to read for beginners and aspirants who wish to make a career in this field. 

14. Influence: The Psychology of Persuasion by Robert Cialdini

Written by Dr. Robert B. Cialdini, a Ph.D. in Psychology, Influence: The Psychology of Persuasion is considered a classic. Although it was first published in 1983, it has been revised and re-released several times. Moreover, more than 5 million copies of the book have been sold to date. 

The book gives insights into psychological factors that affect customers’ responses to marketing. It finds the reason behind what makes people say ‘Yes.’ The book focuses on the fundamentals of marketing and helps marketers and brands analyze them. 

There is also evidence regarding marketing techniques that work and those that don’t. It also explores more complex concepts, such as morality, and why a few persuasion methods to compel customers to respond a certain way are unethical. 

Through extensive research on human psychology, the author has listed six universal persuasion principles, teaching readers the art of becoming a skilled persuaded. 

Also read: Why Learn Digital Marketing? Benefits, Career, Salary, Courses

15. What Customers Crave by Nicholas J. Webb

Nicholas J. Webb is an entrepreneur and author who always tries to answer two primary questions:

• What do customers love?
• What do they hate?

What Customers Crave highlights the importance of understanding what customers really want and love. It explains so through intelligent forecasting and trend prediction to predict future needs and ensure that digital marketing strategy addresses the pain points. 

This dichotomy is one of the top digital marketing course books that helps brands reimagine their relationships with customers. It also guides marketers to establish the likes and dislikes of the audience so they can align their marketing precisely with their demographics. 

Such detailed explanation also helps them deliver seamless customer experiences, which results in low bounce rates.

Through the book, marketers can learn how to provide what customers want exactly and reap the benefits. It also tells what disengages users with a brand and how to use user experience to improve each touchpoint across the marketing campaigns and communication channels. 

16. Hug Your Haters by Jay Baer

Hug Your Haters is among the top 10 digital marketing books and deals with an important topic- customer service. It provides a concrete framework for effective customer service by explaining how to address complaints and grievances of customers. 

On social media, users can see everything, and a few negative responses from customers can destroy the reputation and image of a brand. 

So, this book helps marketers and businesses understand why customers complain, the responses they expect, how to engage with them to maintain good standing, the right time to respond to a complaint, and more. 

You also learn about the best tools and practices that can turn problems into profitable solutions. The case studies will teach you a lot about handling haters with compassion and presence of mind and engage you till the end. The book shares the basics of making customers consistently happy as only they can ensure constant success for a business.

17. Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola

Eric Enge is the CEO and founder of Stone Temple Consulting, a digital marketing agency, and is known for busting common myths and breaking new ground in the SEO field. 

Stephan Spencer is the founder of an SEO company, Netconcepts, and has invented the pay-for-performance natural tech platform Natural Search Optimizer. He is known for his incredible command of SEO skills, profitability, and other online themes, which landed him over 100 talking gigs worldwide.

Jessie Stricchiola is the founder of SEO firm Alchemist Media and among the nine founders of the Search Engine Marketing Professional Organization. She was the first person to pitch the PPC click fraud in 2021. 

The book Art of SEO provides a comprehensive view of search engine optimization for businesses and covers primary and advanced topics related to SEO, such as how to create and optimize content for search engines, how a search engine works, how to measure the success of an SEO campaign, etc. 

The three experienced and expert authors have shared the inward workings of search engines in this guide, along with the latest trends of SEO, such as AI in search and mobile optimization. 

18. Content Machine by Dan Norris

Dan Norris is among the top authors and has given several business and digital marketing books best sellers. In the book Content Machine, he shares his story about how he grew his business from the ground up to around $1m AUD run rate in 2 years, spending a minimal amount of advertising. 

He has outlined a strategy to establish and run a 7-figure business using the power of content marketing. And that is what he did for his business as well. He has shared the framework he used in content marketing while also covering the biggest mistakes that affected his content marketing efforts. 

He also discusses how some of the best marketers have built an audience by using content marketing strategies. The book is more basic than others but a great read for writers, bloggers, and entrepreneurs. 

19. Getting Everything You Can Out of All You’ve Got by Jay Abrahams

Jay Abrahams is a leading advisor for America’s top corporates. He is one of the renowned marketing consultants and coaches. No wonder his book is a source of great knowledge and learning. 

In this book, he has shared all the proven marketing strategies and principles. He explains how to turn a simple business idea into a multi-million dollar opportunity by making the best of unused resources, hidden assets, and overlooked opportunities. 

This book is quite practical, with no theories or fluff but some valuable suggestions that marketers can implement in their strategies to grow their businesses. The book adds a new perspective on how to seek and monetize new opportunities. It also gives you an insight into adapting and applying different marketing tools and techniques in unique situations to maximize revenue and success. 

20. Stories That Stick by Kindra Hall

Stories That Stick is the perfect book to learn how to use storytelling with marketing principles to grow a business and brand. It also explains how compelling stories can attract customers who may be loyal to competitors, address issues related to brand reputation, and contribute to high-performance sales strategies. 

You will get to know about different types of storytelling in marketing, such as stories with a purpose to highlight the brand mission and align it with customer interests and value stories to persuade customers that a brand can meet their demand. 

It is one of the best digital marketing books of all time for professional content and digital marketers who are familiar with the power of storytelling. Also, they get to understand how combining different types of stories can create an overall picture. 

Also read: What is Email Marketing and How Does It Work? Types, Pros and Cons, Marketing Strategy

Benefits of Reading Digital Marketing Books

Reading digital marketing books offers a range of benefits for individuals looking to enhance their knowledge and skills in the field:

• Stay Updated with Industry Trends : Digital marketing is a dynamic field with ever-evolving trends and technologies. Books written by industry experts provide insights into the latest trends, tools, and strategies, helping you stay current with the rapidly changing digital landscape.
• Deep Dive into Specialized Areas : Digital marketing encompasses various specialized areas such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and more. Books often provide in-depth knowledge on specific topics, allowing you to specialize and become an expert in a particular area.
• Learn from Experts : Many digital marketing books are authored by industry experts and thought leaders who share their practical experiences, case studies, and success stories. Learning from their expertise can provide valuable real-world insights and guidance.
• Practical Tips and Strategies : Digital marketing books often include practical tips and actionable strategies that you can implement in your own campaigns. This hands-on advice can help you improve your skills and achieve better results in your marketing efforts.
• Build a Strong Foundation : For those new to digital marketing, books can provide a solid foundation by covering fundamental concepts, terminology, and principles. This foundational knowledge is crucial for understanding the more advanced aspects of digital marketing.
• Enhance Analytical Skills : Successful digital marketing requires a strong analytical mindset. Many books delve into data analysis, key performance indicators (KPIs), and metrics, helping you develop the analytical skills needed to measure and optimize campaign performance.
• Inspiration and Creativity : Reading about successful digital marketing campaigns and innovative strategies can inspire creativity. Books often showcase examples of out-of-the-box thinking and creative approaches to problem-solving, sparking new ideas for your own campaigns.
• Continuous Learning : The digital marketing landscape is constantly evolving, and continuous learning is essential for staying competitive. Reading books is a convenient way to engage in ongoing education, allowing you to adapt to new trends and technologies as they emerge.
• Cost-Effective Learning : Compared to attending workshops, courses, or conferences, books can be a more cost-effective way to acquire knowledge. Many valuable resources are available at a fraction of the cost of formal education or training programs.

How to Choose The Best Digital Marketing Book to Read?

1. relevance.

• Ensure that the book’s content aligns with current digital marketing trends, tools, and strategies.
• Consider the publication date to ensure that the information is up-to-date and relevant to the current state of digital marketing.

2. Author Credibility

• Evaluate the author’s background, experience, and expertise in the digital marketing field.
• Consider whether the author is well-recognized and respected within the industry.

3. Practicality

• Assess the practicality of the book’s advice and strategies for real-world digital marketing scenarios.
• Look for books that provide actionable insights and practical tips that readers can implement in their campaigns.

4. Positive Reviews

• Consider reviews and testimonials from readers who have implemented the book’s recommendations.
• Look for reviews on reputable platforms such as Amazon, Goodreads, or industry-specific websites.

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Conclusion:

Continuous learning is key to staying ahead in digital marketing. The carefully curated list of top digital marketing books provided in this post offers a wealth of knowledge, practical insights, and strategies from industry experts. As you start your journey to enhance your digital marketing skills, these recommendations serve as valuable companions, guiding you through the ever-evolving landscape. Happy reading and continued success in your digital marketing endeavors!

Ashima Jain is a Content Editor and Strategist at WsCube Tech and has been in the content marketing industry for 6 years. She is a writer by day and a reader by night. It was actually her love for reading that made her try her hands at writing. She has completed her postgraduation in Economics and Financial Management and has also done diploma courses in Journalism and Digital Marketing. When not working, you can find her in a cafe enjoying a cup of joe and a book.

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The 13 Best Digital Marketing Books You Should Read

• Best Practices ,

The editors at Solutions Review have compiled the best digital marketing books worth reading based on their relevance, overall ratings, publish date, and ability to add value to a business. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.

To help, our editors have carefully selected the best digital marketing books from recognized leaders, experts, and technology professionals in the field. From learning more about social media marketing to mastering marketing automation software, these publications will have something to offer even the most tenured digital marketer. Each book listed has a minimum rating of four stars and ten reviews per book.

The Best Digital Marketing Books You Should Read

Automate and grow: a blueprint for start-ups, small and medium business to automate marketing, sales, and customer support, our take:  written for start-ups, small, and mid-sized businesses, this book provides learners with a straightforward blueprint for implementing a marketing automation strategy..

Building a Story Brand: Clarify Your Message So Customers Will Listen

Our take:  written by new york times best-selling author donald miller, this book has nearly 5,000 reviews and a 4.7-star rating, making it an excellent resource for marketers looking to improve and update their company’s marketing efforts..

• Chief Marketing Officers at Work

OUR TAKE:  Packed with 26 in-depth interviews with chief marketing officers, this book is geared toward C-level executives and professionals who want to improve their understanding and mastery of marketing techniques.

Connect: How to Use Data and Experience Marketing to Create Lifetime Customers

Our take:  written by a team of marketing experts,  connect can help readers develop and maintain relationships with their customers..

Description: Customers have more power than ever. Connect is written to help business managers stay on top of the many changes in the marketing industry, equip them with meaningful customer insights, and provide customers with personalized experiences. Readers can expect to learn how to link digital goals and metrics to practical business goals, discover the intuitive technology tools and processes they need to maintain customer relationships, outline a roadmap to success, and ultimately craft more personal, relevant experiences for buyers.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Our take: chuck hemann and ken burbary have condensed their nearly 40 years of collective experiences into a book designed to help marketers of all levels and skills embrace what it means to be “data-driven.”.

• Digital Marketing For Dummies

OUR TAKE:  With hundreds of reviews and a 4.5-star rating, this approachable book gives readers a great place to start their marketing journey. You can expect to learn about fundamental marketing concepts alongside some handy best practices and insights.

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell

Our take:  experienced copywriter and marketer robert w. bly has written a book packed with insights and techniques companies can use to increase online revenues by 50, 100, and even 200 percent..

Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists

Our take:  if you’re looking for a guidebook to developing, launching, and maintaining successful marketing campaigns, this book might be for you. writer matt chiera has compiled a collection of insights and tips from industry professionals to help you improve your marketing efforts in a meaningful way..

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

Our take: written by chad white—who has authored thousands of posts and articles about email marketing—this book will equip you with a step-by-step framework for creating email marketing campaigns that resonate with audiences and deliver results..

SEO 2022: Learn Search Engine Optimization With Smart Internet Marketing Strategies

Our take:  this title has over 1,000 reviews and a 4.4-star rating and has been recently updated with new insights, best practices, and tips that reflect the ever-changing seo market..

This Is Marketing: You Can’t Be Seen Until You Learn to See

Our take:  regardless of the size of your company, this book will help you reframe marketing as a way to connect with your audience in a meaningful way and develop mutually beneficial relationships..

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

Our take:  with nearly 5,000 reviews on amazon and an average rating of 4.7/5, this is one of the most popular books on this list, and with good reason. author allan dib is an acclaimed marketer, entrepreneur, and technology expert, and his book is packed with tips for companies across industries..

• The 7 Critical Principles of Effective Digital Marketing

OUR TAKE:  This book is geared toward established marketers and entrepreneurs who are already familiar with the industry’s tips and tricks and are looking for more. The book is a denser read but rich with insights that professionals will value.

This article was written by William Jepma on June 1, 2022

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• Digital Marketing Books
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The 8 Best Books for Digital Marketing

Business advice is everywhere these days, and it may not seem that books offer much more than what’s freely available online. Books offer something special when it comes to solid tips that last for years (and not just until the next trending Twitter topic passes). Written by experts in their field, the best books for digital marketing pass along time-tested strategies for taking your company or nonprofit to the next level.

These favorites have sold thousands (or even hundreds of thousands) of copies and can be understood by even professionals new to the digital marketing world. Pick up a copy—or all eight—and line your bookshelves with the kind of knowledge you can refer back to again and again.

Ready to learn more about the best books on digital marketing? Then let’s get started!

1.   They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (Marcus Sheridan, 2019)

You can’t have a digital marketing conversation without acknowledging the impact of search engine optimization (SEO) . This book uses relatable stories from the author’s career journey to explain how content marketing can make or break any digital platform. While much has changed since author Marcus Sheridan almost stumbled upon the power of answering questions to become an authority in his field, his lessons are relatable and easily translated to today’s digital platforms and marketing budgets. 

This book is bigger (and better) than a technical manual for gaming the first page of search; it takes readers to the heart of why quality content matters and how they can use it as part of an organic, authentic digital marketing strategy minus all the icky keyword stuffing.

Who it’s best for: Anyone hoping to write better content

2. Digital Marketing in an AI World: Futureproofing Your PPC Agency (Frederick Vallaeys, 2019)

Artificial intelligence (AI) is blowing up the news cycles today, with worries that algorithms may fully replace humans in the creation of digital content. Author Vallaeys acknowledges the concerns in this book by stating that it’s powerful, but not the perfect solution. His breakdown of what AI is best used for, and how it helps PPC marketers do their jobs better, is both reassuring and practical. He explores Google’s automated bidding tools and shares how they can be used to amplify what human marketers are doing and even get better over time with machine learning. 

Will these exact methods keep up with the fast-paced evolution of Google’s Ad network? Only time will tell, but with use cases that work for anyone in digital marketing (not just PPC), this book is a welcome voice in the otherwise panicked landscape of AI speculation. 

Who it’s best for: Google PPC advertisers and others interested in winning the bidding wars

3. One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days (Brendan Kane, 2020)

Who wouldn’t want a million followers? While there’s more to being successful on social media than simply getting followers, it’s widely accepted that a larger follower base makes it easier to get your message out there. In this book, the author shares all the things that worked—and didn’t—in his own journey to a million fans. Kane’s case studies have big budgets, which move the needle quickly, but also show what could work on various platforms with even a fraction of the ad spend. 

The number one complaint by reviewers of this book is actually its strength; while the author admits he didn’t get all his followers organically, most digital marketers expect to spend something to gain traction. Those already familiar with social media jargon and wanting to know how big brands make a splash will find it intriguing. 

Who it’s best for: Those needing to boost their fan base

4. Join or Die: Digital Advertising in the Age of Automation (Patrick Gilbert, 2020)

Despite the book’s somewhat threatening title, Join or Die is a detailed look at how automation is changing digital marketing jobs, maybe for the better. Gilbert references Google Ads in most case studies but emphasizes the adaptability of the mindset to almost any paid media platform where automation tools exist. While agencies and marketers may be reluctant to embrace automation, it’s already here, and this book acts as a primer to how it all works. 

It also explores why the most successful marketers will embrace it to make their campaigns more relevant and scalable. Gilbert’s storytelling helps even the most skeptical reader understand the overarching role automation has in the digital marketing landscape, hopefully in time for the next generation of marketers to see the light. 

Who it’s for: Those unfamiliar with automation and hoping to make it work for them

5. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business (Donald Miller, 2020)

You may have already heard of Donald Miller, a best-selling author with notoriety in the branding sphere. His previous book, Building a StoryBrand , introduced readers to brand messaging, while this latest book takes that initial momentum and turns it into an actionable checklist for creating sales funnels. Even if you’re familiar with funnels the principles behind them are worth reviewing, and this step-by-step workbook gives you a place to brainstorm and strategize before you execute those principles. 

This made our best books for digital marketing list since readers get a nuts-and-bolts look at creating a marketing plan, including email and an engaging website. Miller gives many ideas for stops along the funnel for you to engage prospects to turn them into repeat clients. If customer acquisition is your aim, this book should be required reading. 

Who it’s for: Fans of Donald Miller, or those with weak sales funnels

6. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (Mike Grigsby, 2022)

What do you think of when you hear “data?” If you run and hide at the mention of anything this technical, take a deep breath. In this third edition of Grigsby’s data analytics primer, readers get a detailed look into the world of brands using analytics to solve problems but in a way that’s surprisingly accessible. Marketers can use the book to explore their campaign goals and set up metrics that make the best sense for their brand before they launch.  

While the scenarios listed in the book sometimes seem complicated, the author takes great care to break down complex strategies into smaller tasks, and he includes a comprehensive glossary of terms to help first-time marketers get up to speed quickly. The book includes self-test quizzes to ensure you are on track, so you don’t have to be a data scientist to boost your analytics IQ. In a world when analytics will be more important than ever before to both plan and assess marketing campaigns, having a go-to manual is ideal. 

Who it’s for: Anyone overwhelmed by big data or inspired by its possibilities

7. The New Rules of Marketing and PR  – 8th Edition (David Meerman Scott, 2022)

In this eighth edition of the international best-seller, Mermann takes readers through some of the newest marketing platforms today, along with strategies to succeed even as these change and become replaced. This isn’t your typical write-a-blog-and-people[will-read[it handbook. It focuses on some of the more compelling ways to get customer engagement, which often means putting in a lot of hard work. 

Not all of the tactics in the book are paid or advertisement-oriented, either. His advice for news-jacking (commentating or adding content around breaking news trends) can be used by anyone with any budget. He also touches on podcasting and live videos, which helps those who prefer audio over video (or vice-versa) a way to capitalize on the strategies they do best. Much of the advice seems geared at PR people in particular, but brands without an agency on the payroll can utilize this book to jump-start big ideas for even two-person brand teams. 

Who it’s best for: Marketers, PR pros, content strategists , and those willing to go all out with new content methods

How to use the best books on digital marketing

If you’re excited to learn more about digital marketing, it can be tempting to jump into all of these ideas at once. Taking one book at a time, with a focused plan for reading, jotting down notes, and trying a few examples, may be a better approach.

Remember, digital marketing is a vast concept incorporating anything a brand does to reach its target audience online. With so many options to choose from, it’s easy to spread yourself thin. Consider tackling the one thing your company can do now with the resources it already has, then expand outward over time.

There you have it: our list of the best books for digital marketing. We hope that at least one of these tomes suits you, wherever you are on your marketing journey.

Are you just getting into digital marketing and need some guidance on where to start? Our free, self-paced digital marketing course offers exercises to help you learn if digital marketing is the right career for you. Get valuable insights in just 5 days, with courses taking around 15 minutes! 

You can also check out these quick reads:

• What does a content strategist do?
• Top digital marketing trends
• How to write a winning digital marketing resume

The Best Books to Learn Digital Marketing in 2022

• November 18, 2021

“What’s the one book all marketers HAVE to read?” You could pose the question to ten different people and receive ten different answers. From the tried-and-true classics to the more modern bestsellers, new bestsellers seem to come out just as often as best practices change and platforms push out updates.

But there’s a reason we keep returning to the written (or digital page). The books we’ve included here have stood the test of time and cover a wide range of topics valuable to digital marketers, including behavioral psychology, business strategy, marketing mindset and social media. While every book might not be right for every reader, we hope you spot at least one worth adding to your bookshelf! 

Why Digital Marketing Books?

On this site, we normally espouse the benefits of online learning and bootcamp courses that can be taken from just about anywhere. But that doesn’t mean we don’t recognize the value of having a physical resource you can return to over and over again. Bestsellers and all of the books you see on this list are published by vetted industry professionals, so you can rest easy knowing the information you’re receiving is at least research and scientifically-backed, even if it doesn’t resonate with you personally. 

Overall, bootcamps and online information can’t be beat when it comes to up-to-the-minute information on platforms like Facebook and Google Search. The publishing industry simply can’t keep up with the pace of updates. However, if you’re looking to broaden your knowledge base in the practice of marketing outside of your day-to-day activities, picking up a book is always the right way to go. 

Top 10 Books on Digital Marketing

Influence: the psychology of persuasion by robert cialdini.

A foundational text in the field of marketing, more than five million readers have turned to this book to learn Cialdini’s methods of the psychology behind why people say “yes”. Storytelling and real-world examples are used to explain the six principles of persuasion and how they’re used in a business setting. You can directly translate the six principles here (reciprocity, consistency, social proof, authority, liking, and scarcity) into laser-focused digital marketing copy and strategy

Publication Year: 1984 (Periodically Updated)

Amazon Review Quote: “All his knowledge is contained in this new volume. It’s 50% bigger with a wealth of new information, including the 7th rule of influence. You could spend a lifetime putting his knowledge to work in your business and personal life. But you need to start by buying this book today.”

Ogilvy on Advertising by David Ogilvy

Another classic, we recommend this one less for putting its methods into direct practice, but more for gaining a greater historical understanding behind the industry and one of its giants. While the medium might change, messaging remains the same. Ogilvy walks through his secrets for getting a job in advertising, how to write successful copy and the secrets behind advertising that works. A fascinating look behind the man responsible for one of the biggest agencies today. 

Publication Year : 1985

Amazon Review Quote : “It cuts to the core of what makes effective persuasive advertising. Distilled wisdom from decades of experience. I did not expect a title written in the 1980s to hold up so well. The world has changed greatly but the principles behind good advertising, I learned, are timeless.”

Hit Makers: The Science of Popularity in an Age of Digital Distraction by Derek Thompson

Zooming ahead to the present day, Derek Thompson’s book examines the hidden psychology behind why we like what we like and how those factors shape the economics of mass cultural markets. The Atlantic writer uses engaging examples from decades of popular culture to explain that nothing truly goes “viral” totally out of nowhere. A thorough and compelling read, even to the non-businessperson.

Publication Year : 2017

Amazon Review Quote : “One of the most engaging books I have read…Mr. Thompson has a gift for weaving in some amazing stories from different areas of the world to illustrate his idea of the science behind hit-making. A great read for anyone interested in taking a deeper look into the things that surround us in culture and society.”

What Customers Crave by Nicholas Webb

The best companies in the world exhaustively research their customers before even thinking about bringing a product to market. That is, according to Nicholas Webb, who shares his secrets for reinventing your business by exceeding customer expectations. To complete this task, you must be able to answer two questions: what do your customers love and what do they hate? Webb walks through how to engineer experiences across micro markets and engage at the five most critical touchpoints.

Publication Year : 2016

Amazon Review Quote : “Nicholas Webb knows his stuff! Unlike a lot of theorists and those in the ivory towers of education, he actually has been out in the field year after year. He gives many many examples of the clients he’s had, and how they so often miss “the forest for the trees.” What Customers Crave is an example of practicing what you preach…as it zeros in with laser beam focus to its intended audience.”

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Is marketing an art or a science? Your answer might change, depending on the day. But, a work of magic? Vice Chairman of Ogilvy Rory Sutherland combines thirty years of field work with hilarious case studies to break down the magic and madness of branding. His unconventional approach has made him a superstar on the TED talk circuit, with tens of millions of views, and this book expounds on his approach to incorporating psychological insights and storytelling into crafting campaigns. 

Publication Year : 2019

Amazon Review Quote : “A Book to Unsettle, Entertain, and Enlighten. This book is unusually deep for such an entertaining read. It is easy to zip through it and minimize its significance but it points to fundamental psychological and indeed metaphysical truths about us crazy humans.”

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russel Glass and Sean Callahan

Expert perspective and practical advice on big data from two authors who saw it coming. Russell Glass and Sean Callahan are two senior-level executives who break down how big data is transforming major corporations and marketing technology. Through case-studies and real-life examples, the authors provide a guide towards better targeting, better reach and better decision making.

Amazon Review Quote : Big data is changing the world of marketing; this book will convince you to embrace the opportunity. It isn’t a detailed guide to using specific digital tools. It is a compelling call for action. Begin with small steps. This book will get you moving forward.

Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth

The most “textbook-like” book on this list, but we love it for its comprehensiveness and approachable style of writing. Updated through 2019 and with a new edition coming in 2022, Kingsworth guides marketers through best practices for social media, SEO, content marketing, automation and much more. The book also covers the latest cutting-edge innovations in AI, data protection and privacy strategies, and includes downloadable templates and online resources to create a roadmap for implementation in your business. 

Publication Year : 2019 (new edition forthcoming in March 2022)

Amazon Review Quote : “As an advertising professional with almost 20 years experience this book gave me some really useful and practical planning principles for my ‘toolkit’. What will keep it evergreen is that It often references how quickly the digital landscape will change and emphasises the need to keep staying curious and open minded.”

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company—and Revolutionized an Industry by Marc Benioff & Carlye Adler

This one is a must read for any aspiring entrepreneur or CEO. While there’s tons of business books claiming to share the wisdom of successful unicorn organizations, we like this one for the way its organized, with each of its nine sections focusing on a different aspect of company building. The “playbook” categories include start-up, marketing, events, sales, technology and finance. Founder and CEO Marc Benioff provides unconventional advice and unusual call-out lessons that can be applied to any business hoping for lasting success.

Publication Year : 2009

Amazon Review Quote : “The first thing I did when I arrived at my office after starting the book was to order copies for key staff members. I plan to read the book again…and again. The book truly has “take-home value” (my litmus test for a business book), even for an old guy like me with 40 years of entrepreneurial experience. If you are interested in business, if you are an entrepreneur or aspire to be, I urge you to read “Behind the Cloud…”

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

It’s all there in the title for this book. It’s an extremely practical approach for those looking to create compelling and competent content (aka everyone). Sections include easy grammar and usage rules tailored for business in a fun, memorable way and best practices for “things marketers write,” the fundamentals of 17 specific kinds of content. From web and landing pages to blogs, email and social, this book has tips and tricks for them all.

Publication Year : 2014

Amazon Review Quote : “Save yourself hundreds of dollars buying other books looking for the secret sauce to good writing. I encourage anyone who writes for pleasure or profit (or hopes to write for profit) to buy this book, turn off the T.V., radio, computer, etc. and just read “Everybody Writes” from beginning to end. Then go back and read it again, extracting the strategies and tips that resonate to you. This is the most practical, readable, and enjoyable book on writing I’ve read.”

The Human Element: Overcoming the Resistance That Awaits New Ideas by Loran Nordgren and David Schoenthal 

What does fuel and friction have to do with marketing? This book challenges marketers’ instinct to convince people to say “yes” to a new product by adding features and benefits and sizzle to messaging. Instead of this “Fuel-based mindset,” The Human Element examines the psychological friction that opposes change and suggests methods for disarming that resistance in your customer base. A perfect read for any team launching a new or unfamiliar product.

Publication Year : 2021

Amazon Review Quote : “Even in a world driven by sophisticated data and analytics, instances abound where quantitatively robust strategic initiatives fail to garner support from leadership, break down during implementation, et cetera. Why? We’re still missing the “other half of the equation”, the human element. This book helps fill that gap by explaining the natural human opposition to change and then prepares you to eliminate the “frictions” that hinder innovation. Our relationships with customers, clients, and coworkers can all benefit by turning resistance into receptivity.”

Embarking on a Digital Marketing Career

Hopefully, this list provides some inspiration for fascinating titles to add to your to-read list! Also be sure to check out additional resources on digital marketing at codingbootcamps.io:

• Our complete guide to the top digital marketing bootcamp offerings online and in-person
• An overview of careers in digital marketing and adjacent fields, such as graphic design , web development and search engine optimization
• Read about the most popular digital marketing platforms and top digital marketing tools
• Our interview with a digital marketer

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The Best Marketing Books Of 2024

We layout the must-read, best marketing books for this year to help you invest your time productively.

The sheer variety of the best marketing books on the market can prove quite daunting for those of us on the lookout for a new tome. Just how do you decide which are worth your time?

The marketing industry is constantly changing and adapting to the emerging trends of everyday life, and because of this, marketers know the importance of adapting to remain current—no matter what their level of expertise. Whether you’re new to the industry or a seasoned pro, there are always new things to learn, skills to improve, and strategies to adopt. 

In this article, we do some of the legwork for you, highlighting six that we consider prime reading for marketers of all stripes. We've compared everything from cost and content, to book size and Kindle availability, and put together our list of the best marketing books available today.

Looking to learn more about marketing? Check out the six best small business marketing strategies that work . Alternatively, you can read about the best content marketing tools or the best online marketing services to further your knowledge. 

The best marketing books of 2024 in full

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

1. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

Specifications, reasons to buy, reasons to avoid.

There’s a reason the The 1-Page Marketing Plan is a number-one bestseller on Amazon . In this 234-page book, released in May 2018, marketers will learn how to create a quick and simple marketing plan in just a single page, and learn how following a reliablem fully-fledged marketing plan— rather than “random acts of marketing”— will result in rapid business growth. 

Alongside this, entrepreneur, expert marketer, and author Allan Dib illustrates how you can acquire new clients, make additional profit from existing ones, stand out from competitors, and achieve amazing results on a small budget. 

The 1-Page Marketing Plan book is ideal for both new marketers and more experienced professionals, particularly those looking to streamline their marketing plan quickly and efficiently, and is a solid choice for anyone looking to increase their business’s growth and simplify their marketing process.

2. Pandemic, Inc.: 8 Trends Driving Business Growth and Success in the New Economy

Patrick Schwerdtfeger’s Pandemic, Inc - released amid the Covid-19 pandemic in July 2020 - offers entrepreneurs, small businesses, and self-employed professionals a bold and unique take on how the coronavirus disruption can be used to their business’s advantage. 

Based on the belief that change = opportunity, Patrick lists eight key trends that marketers can follow to drive business growth and success in the current economy, with key topics including cryptocurrencies, social unrest, new technologies, job displacement and the future of work. 

Using the acronym “salvaged”, the contents page breaks down each of the eight subjects into smaller chunks (S: Self-sufficiency, A: Analytics, L: Liquidity, V: Virtualization, A: Automation, G: Government, E: Exponential Thinking, D: Decentralization) and outlines these trends into a business roadmap featuring strategic questions and tactical to-dos that the author argues should be acted upon instantly.

3. Contagious: Why Things Catch On

Wharton marketing professor and New York Times bestselling author Jonah Berger offers his take on why certain products and ideas become popular in Contagious: Why Things Catch On . 

According to Berger, “people don’t listen to advertisements, they listen to their peers.” This principle forms the basis of the book, which examines why some products, ideas, and stories are more likely to go viral than others. 

A staple on any marketing bookshelf, Contagious looks at the science and power behind word of mouth, which Berger argues is the primary factor behind 20-50% of all purchasing decisions. In outlining this case, he uncovers the six key principles that encourage ideas and products to become popular and successful. 

It can also be used as a handbook of sorts, containing actionable techniques to help you understand how information spreads, so you can create content and product advertisements that people will want to share.

4. The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing

If you’re stuck in a marketing rut and unsure where to take your strategy next, The Results Obsession might be the book for you. Offering a step-by-step roadmap to help you increase online leads and sales, it explains how to exploit your highest return on investment (ROI) digital marketing channels, by improving your website and emails, utilizing SEO best practises, and using pay-per-click (PPC) advertising to your advantage.

Using analysis, marketing metrics, and formulas, you will learn how to diagnose your funnel process—from traffic to leads to sales—so you know exactly how you can improve your results. Author Karen J. Marchetti uses direct marketing strategies to uncover the formulas to writing winning copy, explains how to best use Google Analytics, teaches you how to understand and create buyer personas, and uncovers the “marketing metrics” you can use to evaluate and improve all of your marketing efforts.

5. Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Chief Marketing Officer of Mastercard, Raja Rajamannar, explains how to thrive while navigating the ever-changing world of marketing in his book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers .

Focussed on emerging technologies like artificial intelligence (AI), 5G, and blockchain, Rajamannar—who has been named one of the world's most influential CMOs by Forbes Magazine—explains how marketers can boost their business by combining creativity, data, and breakthrough technology. 

He outlines the four significant stages of marketing that have emerged alongside ever-changing technology, building on the strategies and tools of the previous era. 

Through the techniques listed in his book, Rajamannar teaches readers how to understand and be at the forefront of the marketing evolution (or, revolution, as his Fifth Paradigm theory attests), by encouraging marketing teams to rethink their strategy in order to remain relevant in a developing industry. 

6. InstaBrain: The New Rules for Marketing to Generation Z

InstaBrain , released in March 2019, claims that Generation Z (those aged between 13 and 24 years old) currently represent two out of every five American consumers and contribute around $655B in US purchases each year. As the largest living generation, outpacing Millennials by three million, it’s certainly a good idea to understand how to target them with your marketing campaigns. 

In InstaBrain, internationally-acclaimed researcher Sarah Weise lays out the new rules for marketing and brand-building for this generation of digital natives. 

With anecdotal insights from real-life youth research projects and tips on how to increase Gen Z’s engagement with your brand, you’ll learn where this generation consumes their content, what makes them interact, how to keep them coming back, and how to tailor your strategy to increase your sales and brand awareness with them.

How to choose the best marketing books for you

When deciding on the best marketing books for you, your individual preferences and goals will determine which will suit your needs the most. For instance, which areas of marketing are you looking to further your knowledge in? Are you looking to develop a specific skill, like email marketing , or perhaps gain an overview of more general topics? 

Are you reading for information, or do you require actionable steps that you can follow? Are you looking for general creative marketing campaign inspiration? 

If so, you may like our articles on the 5 Best B2B Marketing Examples of All Time and the 5 Best Digital Marketing Campaigns of All Time . Once you decide on and prioritize what you’d like to learn about, it will become much simpler to narrow down your reading selection. 

For instance, if you’re interested in learning about targeting Gen Z with your marketing campaigns, then a book like InstaBrain will certainly tick all the boxes—this covers key areas like strategy, brand-building, and engagement within this demographic, so you’re sure to finish it with some key takeaways. 

Likewise, if emerging trends and technologies are more relevant areas that you’d like to brush up on, Quantum Marketing will teach you about how AI, 5G, and blockchain can affect your marketing strategy. Other books like Contagious and The Results Obsession offer a more general overview, providing plenty of food for thought with new ideas and habits to adopt when improving your marketing efforts, while Pandemic, Inc provides insight into the current post-pandemic marketing landscape. Finally, The 1-Page Marketing Plan is a must-read for any marketer looking to simplify their marketing strategy.

The best marketing books: How we test

The best marketing books will ultimately be decided by personal preference, based on what you want to learn. However, in this buying guide, we listed six solid options for marketers looking to improve their knowledge in a variety of areas, with insights and actionable steps that you can act on straight away.

While no single book can be listed as the best due to the different content included in each, books like Pandemic, Inc and Quantum Marketing are an ideal choice for professionals looking to grow in the current, post-pandemic world—both explore emerging technology, the changing marketing landscape, and how you can adapt your business’s strategy to thrive.

Likewise, books such as Contagious and The Results Obsession provide useful steps for improving your marketing copy and campaigns, while The 1-Page Marketing Plan will show you how to streamline and simplify your overall strategic plan. Finally, we recommend InstaBrain for any marketer looking to understand and target the Gen Z demographic—but read on to find out more about each one.

You may also like our articles on the following topics: Marketing basics for small business owners , Six essential B2B marketing strategies that will grow your business and the best social media management tools .

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Chelsea is a freelance writer with a degree in journalism from the London School of Journalism and a passion for lifestyle interests, especially as they intersect with consumer and business tech. 

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The power and importance of book reviews, by barnes & noble press /, october 2, 2023 at 9:15 am.

There are countless books competing for readers’ attention, which is why the power and importance of book reviews cannot be overstated. They serve as gateways to a book’s world. And offer potential readers insight into what they can expect.

Plus, book reviews are crucial for discoverability, marketing, and boosting sales. Let’s dive into why book reviews are so important, especially for indie authors, as well as explore valuable tips on how to use and solicit book reviews effectively.

The Significance of Book Reviews

1. discoverability.

In today’s digital age, discoverability is a major challenge for self-published and indie authors. With millions of books available online, how does a new book find its way into the hands of readers? This is where book reviews can play a pivotal role.

When a book receives reviews, it gains visibility. Readers searching for their next read often rely on reviews to make informed decisions. Reviews can highlight the unique qualities of a book, its genre, and its target audience. This information helps potential readers find books that align with their interests and preferences.

Furthermore, books with a substantial number of positive reviews are more likely to be recommended by algorithms on online retailers like BN.com, making them more discoverable to a wider audience.

2. Marketing

Book reviews are invaluable marketing tools. They serve as social proof of a book’s quality and worthiness. Positive reviews provide validation to potential readers that the book is worth their time and money. Authors and publishers can leverage these reviews in various marketing strategies such as:

Book Blurbs: Excerpts from positive reviews can be used as book blurbs on the cover and inside pages of a book. A compelling blurb can capture a reader’s attention and encourage them to explore the book further.

Author Websites and Social Media: Authors can showcase reviews on their websites and social media profiles. Sharing positive feedback from readers creates a positive online presence and fosters a sense of trust with potential readers.

Email Marketing: Book reviews can be featured in email newsletters to subscribers. This keeps the audience engaged and informed about the book’s reception.

Book Trailers and Promotional Videos: Reviews can be incorporated into book trailers and promotional videos to highlight the book’s appeal and encourage viewers to make a purchase.

3. Boosting Sales

Ultimately, the end goal of reviews is to boost sales. Positive reviews not only increase a book’s visibility and credibility but also serve as persuasive tools. When readers see that others have enjoyed a book, they are more likely to purchase it. Reviews contribute to the snowball effect of book sales, as more reviews attract more readers, which in turn leads to more reviews.

Tips for Using and Soliciting Book Reviews

1.leverage existing platforms.

There are numerous platforms where authors and publishers can encourage readers to leave reviews. Some of the most popular ones include Kirkus and the app Likewise. Be active on these platforms, engage with readers, and kindly ask for reviews when appropriate. Make sure to provide direct links to the review pages to simplify the process for readers.

2.Build Relationships with Bloggers and Reviewers

Book bloggers and professional reviewers can be powerful allies in the quest for reviews. Reach out to them, introduce your book, and politely inquire if they would be interested in reviewing it. Be respectful of their time and preferences and provide a copy of your book in a format they prefer (e.g., physical copy, eBook, audiobook).

3. Create an Advance Review Team

Before your book’s official release, assemble a group of dedicated readers who are willing to provide early reviews. This advanced review team can help generate initial buzz and establish credibility for your book. Offer them free copies and express your gratitude for their support.

4. Engage with Your Readers

Interact with your readers through social media, email newsletters, and author events. Encourage them to share their thoughts and reviews on the different online platforms and social channels. Engaging with your audience not only builds a loyal fan base but also increases the likelihood of receiving reviews.

5. Offer Incentives Responsibly

While it’s generally discouraged to offer incentives for reviews, there are ethical ways to encourage honest feedback. Consider running giveaways or contests where participants can enter by leaving a review – maybe even for a NOOK GlowLight! Always ensure that your approach aligns with the guidelines of the platform you’re using.

6. Be Patient and Gracious

Not every reader will leave a review, and not every review will be positive. It’s essential to be patient and gracious in your interactions with readers. Avoid engaging in arguments or disputes over negative reviews; instead, focus on positive feedback and use constructive criticism to improve your future work.

Truly, book reviews are indispensable for authors and publishers looking to enhance discoverability, boost marketing efforts, and increase sales. Positive reviews provide much-needed validation and visibility in an increasingly competitive literary landscape. By strategically using and soliciting reviews, authors can connect with their target audience, build their brand, and create a buzz that propels their books to success. So, if you’re a self-published author or indie publisher, don’t underestimate the power of book reviews—it’s the key to unlocking your book’s potential!

More Industry Tips & Tricks:

• How to Overcome Writer’s Block in 5 Ways
• 6 Reasons to Create Special Edition Print Books
• Why Authors Should Self-Publish Audiobooks
• How to Boost Your NOOK Readership with the Free B&N NOOK App
• 3 Tips to Tailor Your Metadata for B&N Readers
• 5 Facts About B&N Press Self-Publishing

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Top 9 Digital Marketing Books That Every Marketer Should Read

Digital Marketing is constantly changing, and it can often be a struggle to stay ahead of the competition. With new books coming out weekly, it can be hard to know which ones deserve your precious time. So we’ve done you a favour and picked out our top 9 digital marketing books so you get the most out of your time, with a bonus book at the end.

Digital Marketing Strategy: An Integrated Approach to Online Marketing

By simon kingsnorth.

Author Simon Kingsnorth demonstrates how to formulate the best strategy for a company, using digital marketing techniques with business strategy and established marketing models. These include the 7 P’s, Porter’s Five Forces, and Customer Lifetime Value.  

This book is a second edition of the best-selling guide, Digital Marketing Strategy. Recommended by the Chartered Institute of Marketing. It uses an accessible, step-by-step framework that enables the planning, integration and measurement of each digital platform and technique, which assists the selection, alignment, and management of the digital channels. 

Topics covered within this book include SEO, social media, content marketing, user experience, customer loyalty, automation and personalisation, marketing automation, messaging, and email, online and offline integration, AI, data protection and privacy strategies.

In addition to this, there are also downloadable templates and resources. It’s an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimised results.  

“This is a really good book to read for those with experience with digital marketing, or for those who like me don’t have a great deal of experience but need to learn more.” Reviewed in the United Kingdom

Shoot The HiPPO: How to be a killer Digital Marketing Manager

By tom bowden & tom jepson.

This book will teach you everything you need to know about becoming a better digital marketing manager. It focuses on creating a data-driven decision-making culture in your business.  

In today’s marketing world, we can often feel bombarded by data. Yet, many businesses make crucial marketing decisions not based on information and statistics but on the dreaded HiPPO.  

In this book, Bowden and Jepson describe how, under harsh conditions, rational and data-based decision-making can often give way to personal opinion and gut feeling. They give us a solution to building a culture based on data-driven decision making, vitally, shooting the HiPPO. Alongside this, the authors cover all the technical skills required for success in today’s digital marketing landscape, such as SEO, email marketing, and Google Analytics.  

“I’d recommend the read, if for just the snippets of story intertwined in amongst all the learning. The book’s a fantastic starting or growing point for any digital marketer (especially if they want to know about SEO – phew that section was intense!). “ Cecilia Hoggart 

Digital Marketing

By dave chaffey & fiona ellis-chadwick.

The seventh edition of the Digital Marketing book, written by Dave Chaffey, who is a digital marketing consultant and co-founder of Smart Insights, and Fiona Ellis-Chadwick, a senior lecturer of marketing at Loughborough University School of Business and Economics. 

This seventh edition provides guidance on how companies can get the most out of digital media and technology to meet their marketing goals. They offer case studies as well as models that can be used to develop skills needed in the workplace. The book recommends the best practical frameworks and techniques, including, search marketing, conversion optimisation and digital communications using social media. 

“The book is a great resource, full of extremely relevant information, tools, and frameworks that can be put in practice straight away to improve your business and marketing strategy.” Reviewed in the United Kingdom

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

By pr smith & ze zook.

World renowned marketers, PR Smith and Ze Zook present marketing communications. This book has the strongest integration of online and offline communication compared to the competition, which is too strict and unwavering.

This book will teach the reader all about communicating with customers and gaining engagement and retention. There are different focus points such as AI in marketing & ethical issues, and trouble with data management, all of which can be a problem for any marketer in a digital field. 

This book includes:

• How AI, the Internet of Things, Big Data, AR/VR, and marketing automation can be used successfully in campaigns
• The opportunity and risks of social media
• How to navigate ethical and data management challenges
• How to use the current preferred digital marketing tools and technology

“This is a great book all round – written in plain English, with lots of interesting case studies, well laid out – actually looked forward to finding out what happens next – this is truly unique for me because I don’t really focus well on books, maybe it’s the kindle app..? Highly recommended! “ Reviewed in the United Kingdom

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

By russell brunson.

From Russell Brunson, co-founder, and CEO of ClickFunnels, Traffic Secrets takes a step-by-step approach in teaching you the most effective ways to overcome the obstacle of making your business known to potential customers, and how to drive that quality traffic into your funnel – creating a loyal pool of customers in the process.  

Traffic Secrets offers several strategies to assist you in identifying the most effective ways to attract your ideal customer (or your ‘dream’ customer, as referred to in the book) into your funnel – from the initial point of understanding who your ideal customer is and where they exist online.   

On top of the multiple new strategies Brunson will share with you regarding how to effectively drive traffic, how to grow your following across a number of platforms – as well as other methods of expanding your online business - a thorough read of Traffic Secrets will alter your perspective of several existing business principles, and will teach you the small, various changes you can make to continually drive traffic over time, and to keep your business on top of its game in the constantly changing world of digital marketing.   

The long-term strategies you’ll be taught in this book are enduring and will stand the test of time so as long as there are customers to engage with online.  

“If you need to get traffic, this book is the ONLY thing you need to read!” Katie

Brand Storytelling: Put Customers at the Heart of Your Brand Story

By miri rodriguez.

One of the most important parts of establishing a successful brand is through storytelling. Credited with multiple awards and reviewed by many, testifying how insightful Miri’s in-depth outlook on customer relationships and loyalty.  Throughout she gives inspiring advice and goes into detailed case studies from brands like Expedia, Coca Cola, Adobe, and Google.  

Rodriguez constructs a step by step guide to position the customer as the key to motivate the audience. At the heart, a good business strategy revolves around brand loyalty, customer behaviour and engagement.  By incorporating storytelling into your strategy, it will trigger the emotions of thousands.  She discusses how to measure your success and guarantee a heart-felt brand voice in all departments and shows how to align an emotive connection between a brand and a customer, their personal values, experience, and aspirations.  

An engaging must-read for all marketers and storytellers, Rodriguez inspires brand storytellers to utilise communication strategies and tactics with the help of empathy to resonate customers in the most authentic, influential, and immersive ways.  Not only to strengthen brand engagement but also to celebrate customers in the long term.  This book will truly help you understand how to put customers at the heard of your brand story.  

“This book is a gem – one of the best books I have read on personal branding and storytelling!” Denise Pyles

Marketing 5.0: Technology for Humanity

By philip kotler.

This book covers the mass changes facing marketers today, the significant advances made in technology along with the ever-changing behaviors of customers, and the shifts in accepted business models.   

In an increasingly automated and digitised world, Philip Kotler lays out a guide for marketers and non-marketers alike to make their businesses more disruptive and digitally focused. He describes how marketers can achieve this by combining the best of human common sense and creativity with the growing power of digital marketing tools.   

Kotler starts by analysing how changes have created a different type of customer behaviour and the challenges marketers have faced to reach their whole market. The next section outlines new strategic directions that are being followed by businesses worldwide and how to address the business models present in the current business environment. The final part explores the ever-developing technology relating to digital marketing, including artificial intelligence and virtual reality.   

“This is a useful and readable summary on the future of marketing, highlighting the challenges coming downstream and the considerations for the role and activities of marketers now and in the future. “ Reviewed in the United Kingdom

Digital Marketing Analytics: In Theory And In Practice

By kevin hartman.

This book is an essential guide for collecting, analysing, and visualising data from the digital world. It breaks down analytics into 5 digestible parts split into multiple lessons. Author Kevin Hartman is the Director of Analytics for Google and has taught analytics for over 10 years at graduate level. This book explains his insight into the theory and application of analytics in digital marketing. 

This book is broken down into 5 major parts which include:  

The Day the Geeks Took Over – Part 1 explains the current state of digital marketing analytics and modern analysts in the context of its history. It describes where data analysis is and where it will be in the future, within the next 5, 10 or 50 years. 

Consumer/Brand Relationships – Part 2 provides an in-depth exploration of each digital channel providing the relevant metrics and measurements for each. Also discussing how consumers interact with brands and ways of organising consumer data for actionable insights. 

The Science of Analytics – Part 3 provides a technical understanding of digital creation, measuring the effectiveness of digital marketing as well as the tools and skill set needed to work with data. It also provides an effective framework for evaluating data analysis and data visualisation tools. 

The Art of Analytics – Part 4 explains the role of an analyst, the six mutually exclusive and collectively exhausting (MECE) marketing objectives, how to find context and patterns within data and avoiding bias. 

Storytelling with Data – Part 5 develops an understanding of how to transform analysed data into a comprehensive, coherent, and meaningful report. Hartman explains the key characteristics of good visuals and his 5 tips on how to present a report.  

“This book is, by far, one of the best digital marketing analytics books that I have read. The author does a great job of linking the theory to the practice of digital marketing analytics.” Michael Diarra

Digital Branding

By daniel rowles.

A straightforward look into the digital marketing field. This book Is great for beginners and experts alike and will help you to plan and optimise your marketing strategy. Written by Target Internet CEO – Daniel Rowles.

This book will take you through the digital marketing journey step by step, helping to build your knowledge and skills to improve your website optimisation and marketing strategies. The wording is straightforward and will help anyone from beginner to head marketer level. An easy read with informative content, educating the reader on different tools and techniques and providing real life examples.

The book is up to date on recent technological developments including:

• Social media guidelines and policies
• How to tackle advancements in mobile marketing and mobile payments
• Augmented and virtual reality

“It was an enjoyable, accessible and informative read, being capable even of ‘teaching old dogs’ new tricks. It can either be a book of revelations, an aide memoire, or a refresher course – depending on your knowledge – whilst serving all audiences with equal aplomb. A heady mix of theory, real-world experience and deployed case studies help draw the reader’s focus. It is a book for doing and do-ers, rather than a drier academic read, although certainly it can guide the academic reader at the same time.” Darren Ingram

The Whole Marketer: How to become a successful and fulfilled marketer

By abigail dixon.

This book provides a great understanding of the increasing pressures that marketers need to face in the modern industry. It gives an in-depth explanation of the soft and leadership skills that are necessary for you to lead your teams and businesses.  

This book is a look through the lens of professional and personal development. It is a practical guide that allows you to understand and comprehend any capability gaps that you may have and review them with real time input. Abigail shares advice, tools, and techniques to start you on the path to attaining success as a marketer. She has gained a wealth of knowledge through extensive experience from leading teams, consulting, and training hundreds of marketers at various stages to achieve formal marketing qualifications. 

“The Whole Marketer is a truly holistic, practical guide for all marketers who care to make a difference.” Gemma Butler

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Å related resources, new years resolutions for marketers in 2024, episode 364 the digital marketing podcast.

In this episode of the Digital Marketing Podcast, we bring you our (long) list of New Years Resolutions that we will be bringing into 2024, and that we recommend you do to.

Digital Marketing Trends Update March 2023

The digital marketing podcast episode 320.

In today’s episode of The Digital Marketing Podcast, Daniel, Ciaran and Louise discuss the latest trends in Digital Marketing for March 2023.

Digital Marketing News Update 15th March 2024

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Design hacks you need to know, episode 378 the digital marketing podcast.

This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs.

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Welcome to our latest digital marketing news update that we publish every two weeks.

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Join us for our latest podcast episode for all our best AI written prompts tips and techniques!

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Top 23 Best Marketing Books: Highest Rated Traditional & Digital Marketing Books (Reviews)

• April 19, 2024 December 30, 2021

With so much information swirling around on the internet about marketing, it’s sometimes best to get back to basics and go back to the printed word. There are a number of great books that drill down into the nitty gritty minutiae of both traditional and digital marketing. Some of these books touch upon aspects of the human psyche – what makes people make a purchase, what makes people identify with a brand, what makes people share a piece of content with their friends. Other books delve deep into the many facets of making a website profitable – search engine optimization (SEO), paid advertising, affiliate marketing, and conversion-rate optimization (CRO). Armed with this knowledge, you are much better equipped to lay out your business plan to target your prospective buyers.

With the aim of putting together a list of the marketing industry’s best books, I asked professional marketers what their favorite marketing books are. Without further ado, here are the Top 23 Best Marketing Books Recommended by the Pros in 2022 (with real reviews from the experts):

Disclaimer: I use affiliate links and may receive a small commission on purchases. Read more here .

23) Ben Settle’s Big Book of Business – Ben Settle

22) PR: Inbound PR – Iliyana Stareva

21) The Growth Marketer’s Playbook – Jim Huffman

20) Relevance Raises Response: How to Engage and Acquire with Mobile Marketing – Bob Bentz

If your business is adding mobile marketing to its marketing plan, this book is a MUST read. If your business hasn’t started using mobile marketing yet, this book will tell you how and why you should start right now.

19) Paid Attention – Faros Yakob

18) Overdeliver – Brian Kurtz

17) Digital Marketing for Dummies – Ryan Deiss and Russ Henneberry

16) The Messy Middle – Scott Belsky

15) How to Build Websites that Sell – Peep Laja

14) Lost and Founder – Rand Fishkin

13) Ultimate Guide to Link Building – Eric Ward and Garrett French

12) Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing – Roger Dooley

11) Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less – Joe Pulizzi

10) Content Strategy for the Web – Kristina Halvorson and Melissa Rach

9) The Conversion Code – Chris Smith

8) Purple Cow – Seth Godin

7) Trust Me I’m Lying: Confessions of a Media Manipulator – Ryan Holiday

6) SEO Fitness Workbook: The Seven Steps to Search Engine Optimization – Jason McDonald

5) Growth Hacker Marketing – Ryan Holiday

For less than $10, it’s worth picking up if you work in or are interested in any form of on-line or digital marketing. He showcases real case studies of a lot of the marketing strategies he used at American Apparel to help grow their revenue. So adaptable these strategies can translate to all levels of business. I’ve implemented many of the tactics on my websites – for social and brand marketing and it has been successful, each and every time.

Teaching how the modern day marketer must adapt, and how traditional marketing is slowly being fazed out of big and small business. Showing how prior marketing strategies, brands and marketers themselves have fizzled out, as new, more powerful marketing has taken place. Due to traditional marketing not, or refusing to change with the times.

Ryan is one of the modern day marketers that is truly explaining, and to an extent this book aids in shaping the modern marketing world. If you don’t at the bare minimum scan over his work, techniques and strategies, you’ll likely be left in the dark, along with everyone else.

The only drawback I could say about this book, is that it is focused on B2C marketing, there is little mention of B2B, and I would have liked to have seen who these strategies worked on that business model.

Not many have the resume experience that equips them to talk about content marketing quite like Ryan Holiday. While the tactics and strategies outlined in Growth Hacker Marketing aren’t really anything you can implement from your laptop while working from home, Holiday does offer a paradigm shift towards the bigger and the bolder that almost every digital marketer needs.

Despite Holiday’s pretty fairly apparent narcissism, he does, rather effectively, shift his reader’s visions from orthodox and conservative to far outside the box and experimental.

While the book does have the tendency to go off the rails and offer somewhat impractical advice, the book achieves its goal. After a read, it’s a bit difficult to think about your work from a 9 to 5 perspective. If the book is good at anything, it’s that it gets you excited about being a marketer. All of the sudden playing ping pong during lunch isn’t what’s exciting about working at a digital marketing company.

4) Jab, Jab, Jab, Right Hook – Gary Vaynerchuck

3) Don’t Make Me Think – Steve Krug

This is an excellent book for anyone creating or maintaining a website for a small business or organization. It covers web usability, fundamentals of good design and usability testing. The book makes the topic of web usability genuinely entertaining and it is quick, thorough and to the point! Gives clear direction and guidance for how to improve your site by focusing, foremost, on the user’s experience and the user’s goals. Presents a practical framework for running usability sessions (even with small projects and budgets), that eliminates excuses for not implementing user testing as part of every website project. Love the concrete examples of both good and bad sites. The bad: not much scientific or hard evidence presented to support the writers claims, if you are already very familiar with the subject then the information will not seem groundbreaking.

2) Rework – Jason Fried and David Heinemeier Hansson

1) The 1-Page Marketing Plan – Allan Dib

Marketing is a mercurial animal and it’s difficult to adapt to the constant state of change. By picking up a few of the books in this list, you will be much better positioned to stay ahead of the curve and have a successful outcome for whatever kind of service or product you are marketing. I hope you enjoyed this list of the best marketing books recommended by the experts.

Digital Marketing for Dummies by Ryan Deiss & Russ Henneberry

Published on:

• August 5, 2022

The best thing about this book, without a doubt, is the unmatched handsomeness of its brilliant authors.

OK, I’m joking. The best thing is actually all the actionable digital marketing insights.

Russ and I were honored to be the ones to officially “write the book” on digital marketing. And the result, if I say so myself, came out great.

This book is written with the beginner in mind, and as a result it starts from ground zero and teaches you all the most important, fundamental principles of digital marketing. Each chapter builds on the last, giving you a solid education in the customer journey, customer acquisition, website optimization, and more.

You’ll learn things like…

-The essential principles every digital marketer has to understand -Using content to generate fans, followers, and customers -How to generate website traffic -Measuring and optimizing your digital marketing campaigns -The 10 most common digital marketing mistakes -Trending digital marketing skills to add to your resume -And much, much more!

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Digital Marketing Book Reviews / Book Summaries

I’m going to be a doing a series of blog posts cataloguing my favorite books in digital marketing and offering book reviews, but more than reviews – brief book summaries to give as…

Estimated Read Time:   17 minutes

I’m going to be a doing a series of blog posts cataloguing my favorite books in digital marketing and offering book reviews , but more than reviews – brief  book summaries to give as much of the value as I possibly can, but hopefully it’ll inspire some people to read the full book as well.

If there’s one take away I hope you’ll get from this post with the initial list and rundown of the books I plan to review – it’s that I love to read and listen to audiobooks and believe it’s an incredible way to influence your mindset and make one more effective in your work and life.

Here it goes – Digital marketing related book reviews / book summaries I will be doing as part of this series:

Table of Contents

1. Sell or Be Sold – Grant Cardone

A hard hitting, kick in the butt to get you revved up about selling and getting out there. Grant seeks to convince you that everything in life is made of persuasion of some type – and if you’re not getting your way, someone else is getting there way with you. He then goes into detail of some very interesting tactics to help people persuade and get people on board. Of the key insights – when people say the objection is price, it’s often something else – and he’ll regularly suggest a higher tier of price and service when someone has this objection because he knows the real reason is they just didn’t like what was being offered. If they really truly wanted it – they’d do anything it took to get it.

Link to Buy the book | Link to my full book review / book summary

2. Eat That Frog – Brian Tracy

Brian Tracy is kind of an old school productivity / inspiration speaker, but this book has super practical and actionable tips for how to get your hardest stuff done first and to be super productive. Write down your 3 most important tasks the night before, and do your hardest 3 things first. “If you had to eat a frog every morning, it would likely be the hardest thing you did that day” is a way of saying don’t put off your hardest and most important things.

3. Growth Hacker Marketing – Ryan Holiday

Growth hacking is really a way of saying marketing on a budget, bootstrapping your marketing, or finding ways to automate and work the system of marketing with spending an arm or a leg. Ryan runs down his journey of getting familiar with the art after being an old-school marketer and his key crucial moments as a growth hacker, which are quite impressive.

If you could only read one out of these three which would I suggest you read?  Eat that Frog if you’re short on time, and Sell or Be Sold if you really need to amp up your sales efforts. Both of these are just the shot of adrenaline that will amp up productivity – Growth Hacker Marketing is great but it’s a little hard to apply Holiday’s over the top P.R. moves to most digital marketing campaigns in a scalable way.

Now if you understand that marketing is one part sales, one part persuasion and one part visual story-telling than your not confused why I throw these sales books in here. The productivity books are also deeply important to digital marketing – because when you sit at a computer all day it’s very easy to get off track; thus consistent and persistent effort to focus is particularly important in our trades.

Here are some more amazing books I will be doing digital marketing book reviews / book summaries for:

4. The One Thing – Gary Keller

The best thing about this book is the premise… and this clarifying question Gary suggests you ask yourself:

“What is the one thing I can do, that by doing it will make everything else easy or unnecessary.”

The whole theme of this book centers on this question because it’s not always about productivity, sometimes it’s about priorities and spending time on the things that matter.

5. Content Inc. – Joe Pulizzi

Joe Pulizzi is really the chief evangelist for the content marketing movement that is rising in digital marketing. The best part of his whole philosophy is that content is really about the quality you put into it, but that many companies will soon be creating, and are creating in-house publishing machines that will match larger publications soon enough.

Link to Buy the book | Link to my full book review / book summary 

6. Do The Work – Steven Pressfield

Do The Work is a very interesting take on what causes resistance in the creative process and how to break through it. Steven Pressfield received a lot of praise for “The Art of War” and so he continues along this theme – breaking down various high performers habits for staying out of their heads and creating habits of instinctual creativity.

If you could only read one out of these three which would I suggest you read? I’d highly suggest you read or listen to  The One Thing  since it’s so good at explaining what it was intended to explain. The process of determining what your one thing is in particular areas of your life and focusing on that despite everything else. 

How does this emphasis on determining your one thing and then focusing on it solely relate to digital marketing? Instead of glorifying multi-tasking, as digital marketing seems to demand sometimes – this take is refreshing and will help you dive deep into your work instead of doing 5 things at once.

7. The Conversion Code – Chris Smith

Intensely practical. This book goes into very current and specific tactics to get people into your site. Even though Smith doesn’t seem to see the value in Search Engine Optimization, but he does give a hugely helpful nudge for people getting into Facebook ads. In fact, he lays it down in very clear step by step instructions. If people weren’t sure about social ads before reading this book, they’ll be on board at the end and likely take the queue of getting in and creating clear objectives with their social ad campaigns.

8. Design is a Job – Mike Monteiro

Mike Monteiro doesn’t pull any punches – largely famous for his “fuck you, pay me” rant… I mean creative mornings speech… Monteiro extols the virtues of not playing the pawn, but rather the unflinching, convincing expert as you advocate for your design decisions rather than just play the eye and hand operating photoshop for your clients. Monteiro is the bold lead designer / CEO at Mule Design, and he suggests that artists sluff off the term “creative,” and embrace a more dominant role by focusing on business goals.

Link to Buy the book | Link to my full book review / book summary (when I write it)

9. Steal Like an Artist – Austin Kleon

Austin Kleon’s most compelling ideas in this book revolve around being involved in a community of other smart creatives. He suggests that clusters of geniuses have cropped up in many different renaissances of the arts and culture throughout history. He also talks a lot about how pulling from everywhere where people do great things is a recipe for legitimate success – in fact, he says essentially that everything is a remix of things we’ve seen before whether we know it or not.

If you could only read one out of these three which would I suggest you read? I’d highly suggest you read The Conversion Code  since it’s unbelievable granular in it’s breaking down of ways to monetize your online marketing efforts. 

This one is the most blatant of examples in this list of something that’s so directly related to digital marketing. The truth is that these kinds of very specific and intense practical approach books can get dated fairly quickly, so I think that’s why there’s less of these on the list. But if a very down-to-earth and practical digital marketing book can stand the test of time this might be one of them. The description of funnels and segmentation totally changed the way I approached my own marketing and my agencies, and so I do think those concepts transcend even some of the granular tactics and techniques.

My top books for marketers & entrepreneurs

It is always a bit hard to narrow down favorite books a designer/entrepreneur should read to just a few, but non-fiction books that relate to business and marketing can often provide nuggets of practical wisdom that can change how we design and make money. That being said whenever I chat with someone on the topics of business and design and I feel that they are eager to learn more, I always suggest these three books.

If there was one book I would suggest every designer and entrepreneur should read it’s the E-Myth, or the Entrepreneur Myth. Michael Gerber talks about how most businesses are started by technician type individuals who start a business and immediately start working IN their business rather than ON their business.

1. Most new businesses are started by technicians — people who are skilled at what they enjoy doing.

2. Technicians assume they understand how a technical business works. In reality, they never do..

3. Building a business takes three skill sets: (1) The entrepreneur (2) The manager (3) The technician.

4. Businesses generally go through three phases of growth:

Infancy — when the technician is to the fore.

Expansion — when better management skills are required.

Maturity — where an entrepreneurial perspective is needed.

The best model for building a successful business is to view your operation as the prototype which a large number of franchise or turn-key operations will later duplicate. The challenge then becomes to maximize the amount of time you spend working on your business rather than in your business. I’ve found this idea extremely useful even when I don’t necessarily want to franchise. By clarifying and parsing out the different roles of my design business I can see and define how those would look if handed off. Gerber suggests having each role typed up and everything about it defined clearly, and that you should already have the experience of doing that work well so that you can have right-sized expectations for the person you’d hand the role off to.

‘The franchise prototype concept is a proprietary way of doing business that successfully and preferentially differentiates every extraordinary business from every one of its competitors.”

— Michael Gerber

Citation, Summary: http://carrollbiz.org/sbdc/resources/e_mythrevised.pdf

Buy ‘E-Myth Revisited’ on Amazon

Selling The Invisible:

This book is a gold-mine of stories, and is extremely well written, the author Harry Beckwith is a native Minnesotan (and actually writes in the Starbucks I go to,) but I don’t think I knew he was a neighbor when I first read the book. The book is composed of pithy stories that give you ideas of ways to make your (invisible) service more visible.

A key point that Beckwith makes is that selling services is fundamentally different from selling products. When a customer buys a product that he or she is happy with, the physical existence of that product acts as a constant reminder of how satisfied they are, and what a good choice they made. Think of someone who has bought a luxury car – every time they see the automobile sitting in their garage they are satisfied, every time they hear that comforting clunk of the car door they are reassured, and every time they start the motor they think what a good choice they have made.

In contrast, services are invisible, and they don’t therefore act as a constant positive reminder to the customer in this way. Beckwith makes the point that many purchasers of services aren’t even sure what it is that they are buying, since it hasn’t typically been delivered yet. Clients typically cannot evaluate expertise (which is what service marketers are selling), since they lack the technical skills with which to evaluate the expert. In most cases, they cannot tell whether a doctor’s diagnosis was correct, whether a tax return was filed properly, or whether a marketing plan was crafted well. Accordingly the customer’s motivation may be as much or more risk avoidance (i.e. minimizing the consequences of a bad decision) than trying to get the very best service that might be available. Good service marketers will understand this and try to provide assurance that there will not be problems.

It’s hard to boil down the key points here because they are often somewhat specific and the topics sprawling, but here are some.

Stand for one distinctive thing that will give you a competitive advantage. (p.103) To broaden your appeal, narrow your position. (p.105) Get the idea that if you can do the hardest thing well, you must be able to do everything well) in your corner. (p. 107) Don’t start by positioning your service. Instead, leverage the position you have. (p.112) Positioning statements should address the following six points: In positioning, don’t try to hide your small size. Make it work by stressing its advantages such as responsiveness and individual attention. (p. 120) Setting your price is like setting a screw: a little resistance is a good sign. (p. 133) Beware the deadly middle. If you price in the middle, what you are saying is “We’re not the best, and neither is our price, but both our service and price are pretty good.” Not a very compelling message. (p.134) Don’t charge by the hour. Charge by the years (of experience). (p.138) In services, value is a given. And givens are not viable competitive position Don’t use adjectives. Use stories. (p.176) If you are selling something complex, simplify it with a metaphor. (p.194) Don’t raise expectations you cannot meet. (p.220) To manage satisfaction, you must carefully manage your customer’s expectations. (p.222)

Citation, Summary http://www.consulttci.com/Book_reviews/invisible.html

Buy ‘Selling the Invisible’ on Amazon

Book Yourself Solid:

Only work with ideal clients..

“There’s nothing wrong with your dud clients, of course. They’re just not right for you.”

– Book Yourself Solid, page 8

Port’s Book Yourself Solid system hinges entirely on the concept of only working with ideal clients. Why? Many businesses will make the mistake of working with people who don’t have the qualities of their ideal clients. Thus, frustration arises more often and the quality of the work can suffer. This kind of situation does not lend itself to endless referrals of more ideal clients.

To combat this, Port suggests creating your “Red Velvet Rope Policy” in order to let in your ideal clients and keep out the rest. This process begins with developing a description of who your ideal client really is. Focus on listing their qualities, values or personal characteristics. Once you’ve done that, Port recommends pruning your current client list and getting rid of anyone who does not meet this criteria. It’s a radical step, but one that will put you on the path to long-term prosperity and happiness.

Learn to Speak About What You Do in a Compelling Way

“We hear the question, ‘What do you do for a living?’ all the time. Your professional category alone is the wrong answer.”

– Book Yourself Solid, page 51

It’s a classic cocktail party question and there’s nothing worse than feeling that you don’t have a good answer to it. But when you have a confident and interesting way to tell people about your work, you can hardly wait until someone asks you the question. Port says that the best way to answer is the following: I help (summarize your target market)… (reveal a deeper core benefit of your clients’ experience).

As a web designer I can find it challenging to fully communicate the core benefit of what I do. Sometimes I take a cue from a character in Mad Men, and say “I help get the word out about what’s excellent about your product or service.” (Role of Marketer) Sometimes I say “I help make shit look expensive.” (Role of Graphic Designer) When I’m helping craft a digital experience I can say I’m the advocate for the user’s of the website (Role of User Experience Designer.) But I think more often I just say, I help small to medium businesses by working with them to create a website that will help them get customers and that they can be proud of. I think Michael Port’s advice here is extremely poignant, sometimes it’s just that simple.

Become and Establish Yourself as an Authority

“Like it or not, becoming a category authority, an expert in your field, isn’t optional if you want your business to be as successful as it can be.”

– Book Yourself Solid, page 68

Every successful business has one thing in common: they are known in the industry for something specific. Something that makes them stand out from the pack and draws ideal clients to their door. Even if you don’t feel like you’re an authority on a certain category, it is easier than ever before to become self-taught and gather social proof that establishes your credibility. Port asks readers to consider the following questions in order to identify and hone their authority and expertise:

In what areas are you currently an expert? In what areas do you need to develop your expertise? What promises can you make and deliver to your target market that will position you as an expert? What promises would you like to make and deliver to your target market, but don’t yet feel comfortable with? What do you need to do to become comfortable at making and delivering these promises? Port provides readers with a truly step-by-step approach to develop their sales and marketing system. The book includes many activities and questions to encourage the reader to practice what they are learning, which ultimately makes the book an even more valuable resource for business owners.

Citation, Summary http://www.actionablebooks.com/summaries/book-yourself-solid/

Buy ‘Book Yourself Solid’ on Amazon

&nbsp If you are in the market for books a designer/entrepreneur should read, you might also enjoy my antics on Twitter. Follow me at @timbdesignmpls

Overall, going down this list of digital marketing book summaries , and digital marketing book reviews is just reminding me of what reading does for me as a marketer – it turns me on to new ideas and steers me in new directions I might not otherwise have thought of. Perhaps they don’t always illuminate every intricacy of a given strategy – only experimentation and further reading and comparing various sources of information will do that. Never take anything you read as gospel truth.

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BOOK REVIEW: Digital Sport Marketing: Concepts, Cases, and Conversations

Authors: Chenghao Ma

School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen, China

Corresponding Author:

Chenghao Ma 2001 Longxiang Blvd., Shenzhen, China 518172 [email protected]

Chenghao Ma is now at the School of Humanities and Social Science, The Chinese University of Hong Kong, Shenzhen.

BOOK REVIEW: Digital Sport Marketing: Concepts, Cases and Conversations

Seymour, A., & Blakey, P. (2021). Digital Sport Marketing: Concepts, Cases, and Conversations. Routledge.

“Digital Sport Marketing: Concepts, Cases and Conversations” is an up-to-date and insightful book written by sport management experts Alan Seymour and Paul Blakey. Digital sports marketing is an emerging and dynamic field that profoundly impacts today’s sports business. The book addresses critical concerns, emerging subjects, and practical strategies to introduce fundamental principles and effective practice in digital sports marketing. This book delves into the global digital landscape in sports business and exemplifies practical marketing strategies across key areas within the associated domains, e.g., social media, public relations, fan engagement, and sports communication. Based on the book’s features, it can serve as a valuable resource for navigating the constantly evolving digital landscape of sports marketing for sports marketing professionals and business executives.

The book comprises 12 chapters, each encompassing three distinct parts of the specific topic: concepts, cases, and conversations. The authors initiate the text by establishing a robust conceptual basis. The writers clarify the fundamental concepts of digital marketing in the sports industry, ensuring readers comprehend the essential terminology, strategies, and principles. Their explanations are highly commendable, as they make complex ideas accessible to readers with varying levels of expertise in the field. The book’s extensive use of real-world case studies is a notable strength. Through practical examples, readers can understand how digital marketing has been utilized in different sports contexts. The case studies illustrate the theory’s application and provide valuable insights that can be directly implemented in real-world scenarios.

The authors’ insightful conversations with industry experts in the book’s conversation section are another notable strength. The interviews present a dynamic perspective on the current trends, challenges, and future directions of digital sports marketing. The direct input from professionals in the field enhances the depth and authenticity of the book’s content. The readers are provided with up-to-date information and a deeper understanding of the internal operations of the industry. Emphasis is put on adaptability, creativity, and staying ahead of trends. Experts in the field share their experiences of dealing with unforeseen obstacles, rapid technological advancements, and changing consumer behavior, giving a glimpse of the agility that is crucial to succeed in this field.

This book is a vital resource for professionals currently working in the sports marketing industry. For experienced marketers, the detailed analysis of practical scenarios is an invaluable resource that can provide original insights and innovative ideas for their campaigns. The insights from industry leaders offered in the expert interviews can assist them in remaining at the forefront of trends and strategies. Those aspiring to become sports marketers and students pursuing sports management or marketing degrees will find this book a valuable educational tool. The clear explanations of crucial concepts provide a firm foundation for beginners, while the diverse case studies present practical insights into applying theory. The interviews with industry experts introduce potential career paths and emerging opportunities.

Furthermore, this book is an essential resource for instructors teaching courses in sports marketing. Combining theoretical concepts, case studies, and expert interviews provides a thorough and contemporary resource for designing courses or conducting research in this field. The book provides an exclusive insight into the marketing strategies of sports teams and events and how digital media has transformed fan engagement. The sports fans are presented with the chance to deepen their knowledge of the business dimension of sports and gain a different viewpoint on the sports they enjoy.

Readers may benefit from three overarching takeaways present in the book. First, the integration of digital and sports is inevitable. The book underscores digital technology’s profound transformation to the sports marketing landscape. It emphasizes the importance of digital marketing for sports organizations and athletes to engage with their audiences effectively. Then, learn from the real-world experiences. Readers can acquire practical insights by analyzing effective digital marketing campaigns in the sports industry through extensive case studies. Finally, it is crucial to remain flexible and knowledgeable. In the “Conversations” section, experts’ interviews highlight the significance of adaptability and continuous learning. Digital sports marketers must maintain agility, keeping up with the ever-evolving technology and consumer behavior. Knowledge of current trends is crucial for achieving long-term success in this ever-changing field.

In conclusion, “Digital Sport Marketing: Concepts, Cases, and Conversations,” authored by Alan Seymour and Paul Blakey is a crucial resource that elucidates the intricate world of digital sport marketing and provides professionals, students, and fans with the necessary tools and insights to thrive in this constantly changing landscape. The book offers a holistic understanding of how digital technology has revolutionized the sports marketing industry by skillfully blending fundamental concepts, real-world case studies, and interviews with industry experts. It emphasizes the inevitability of digital integration, encourages learning from real-life examples, and highlights adaptability and staying informed. Overall, this book is a valuable educational resource and a dynamic reference to excel in the exciting intersection of sports and digital marketing.

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Digital Marketing For Dummies (For Dummies (Business & Personal Finance)) Paperback – Illustrated, August 25, 2020

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Get digital with your brand today!

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

You’ll learn how to identify the digital markets and media that work best for your business―no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer―this book will take you through the whole process!

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Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

• Print length 368 pages
• Language English
• Publisher For Dummies
• Publication date August 25, 2020
• Dimensions 7.3 x 0.9 x 9.2 inches
• ISBN-10 1119660483
• ISBN-13 978-1119660484
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• Use targeted strategies to raise brand awareness
• Determine the best market and fit for your brand
• Maximize interactive strategies
• Use SEO, SEM, and mobile marketing
• Get your audience involved
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About the author.

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.

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• Publisher ‏ : ‎ For Dummies; 2nd edition (August 25, 2020)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 368 pages
• ISBN-10 ‏ : ‎ 1119660483
• ISBN-13 ‏ : ‎ 978-1119660484
• Item Weight ‏ : ‎ 2.31 pounds
• Dimensions ‏ : ‎ 7.3 x 0.9 x 9.2 inches
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About the author

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.”

Ryan’s entrepreneurial endeavors began while he was a college student at the University of Texas at Austin, launching his first first website and generating his first sale from his freshman dorm room. By the time he graduated, this one online property had ballooned into 500, and a hobby had grown into a business.

Fast forward to the present day, Ryan is the Founder and CEO of The Scalable Company, DigitalMarketer, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands.

Ryan is also a best-selling author and a sought-after speaker who has shared the stage with top business leaders and celebrities like Sir Richard Branson, William Shatner, Gary Vaynerchuk, Martha Stewart, Tim Ferris, Daymond John, Dave Ramsey, and Arnold Schwarzenegger.

Most importantly, Ryan is a proud father of four, and husband to Emily, to whom he gives all the credit for everything he has ever done.

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