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Journal of Marketing Research

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• Description
• Aims and Scope
• Editorial Board
• Abstracting / Indexing

Mission The Journal of Marketing Research ( JMR ) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.

Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Methodological Contribution

Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

Substantive Contribution

Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.

Theoretical Contribution

Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

Click here to subscribe to the American Marketing Association Bundle, where you can gain access to all SAGE published AMA content! Learn more about JMR at AMA.org .

JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

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To purchase a non-standard subscription or a back issue, please contact SAGE Customer Services for availability.

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Editorial Mission

Journal of Marketing Research  ( JMR ) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the  Financial Times  top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here .

Impact factor: 6.1 Scimago journal ranking: 6.321

AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.

Recommended Reading

Scholarly Insight

Transforming the Dining Experience: How E-Scooters Boost Restaurant Spending

A Journal of Marketing Research study finds that e-scooters have a significant impact on restaurant expenditure, particularly for fast food restaurants and casual dining establishments.

How Fast-Fashion Copycats Hurt—and Help—High-End Fashion Brands

A Journal of Marketing Research study finds that a moderate degree of copying in fast fashion may actually help increase the popularity of high-end (luxury) brands.

Scholarly Insights Archive

Browse all the Journal of Marketing Research DocSIG Scholarly Insights.

For Authors

Editorial Leadership

• Associate Editors
• Editorial Review Board
• Advisory Board

Submit a Paper

• Submission Guidelines
• Submission Site
• JMR Editorial Statement

Editorial Policies

• AMA Journal Policies
• Journal of Marketing Research Policy for Research Transparency
• Decision Appeal Policy

IMPACT AT JMR

Strategies for Leveraging AI in the Customer Experience

Consumers tend to think that AI performs poorly at tasks that involve human emotions, tastes, moral dilemmas, and social expertise. In these situations, employ a human, use a hybrid human–AI system, or design your AI systems to resemble humans.

Additional Resources

Research insights.

• Scholarly Insights by AMA DocSIG
• IMPACT at JMR

Special Issues

• Education and Marketing
• Marketing Insights from Multimedia Data
• 2023 Paul E. Green Award
• 2024 Weitz-Winer-O’Dell Award

Explore the Journal

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Journal of Marketing

Preview this book.

• Description
• Aims and Scope
• Editorial Board
• Abstracting / Indexing
• Submission Guidelines

The Journal of Marketing ( JM ) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete JM Editorial Cornerstones .

Click here to subscribe to the American Marketing Association Bundle, where you can gain access to all SAGE published AMA content! Learn more about JM at AMA.org .

Our editorial philosophy builds on the Journal of Marketing ’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow  six editorial cornerstones during our tenure as editors.

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Please read the guidelines on this page and  the AMA Submission Guidelines page  before visiting the submission site!

This journal is a member of the  Committee on Publication Ethics .

Please read the guidelines on this page and  the AMA Submission Guidelines page , then visit the Journal of Marketing ’s submission site ( https://mc.manuscriptcentral.com/ama_jm ) to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Remember that you can log in to the submission site at any time to check on the progress of your paper through the peer review process.

Sage Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. We encourage submissions from a diverse range of authors from across all countries and backgrounds.

Only manuscripts of sufficient quality that meet the aims and scope of the Journal of Marketing will be reviewed.

There are no fees payable to submit or publish in this Journal. Open Access options are available - see section 3.3 below.

As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you. In addition, you must confirm that you are submitting the work for first publication in the Journal of Marketing and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see the guidelines on prior publication and note that the journal will consider submissions of papers that have been posted on preprint servers; please include the DOI for the preprint in your cover letter. Authors should not post an updated version of their paper on the preprint server while it is being peer-reviewed for possible publication in the journal. If your paper is accepted, you must include a link on your preprint to the final version of your paper.

If you have any questions about publishing with Sage, please visit the Sage Journals Solutions Portal .

1. What do we publish?

1.1 Aims and scope

1.2 Article types

1.3 Writing your paper

2. Editorial policies

2.1 Peer review policy

2.2 Authorship

2.3 Acknowledgments

2.4 Funding

2.5 Declaration of conflicting interests

2.6 Research data

2.7 Decision appeal policy

3. Publishing policies

3.1 Publication ethics

3.2 Contributor’s publishing agreement

3.3 Open access and author archiving

4. Preparing your manuscript

5. Submitting your manuscript

5.2 Information required for completing your submission

5.3 Permissions

6. On acceptance and publication

6.1 Accepted articles

6.2 Production

6.3 Online First publication

6.4 Access to your published article

6.5 Promoting your article

7. Further information

1.1 Aims and scope

Before submitting your manuscript to the Journal of Marketing , please ensure you have read the aims and scope .

Research Article

Special Issue Article

There is no limit to the number of references allowed.

The Journal of Marketing publishes a broad range of articles that vary markedly in their objectives, approach, nature of contribution to the field, and target audience. While there are many different types of articles, the two main types published by the journal are conceptual articles and empirical articles, as described next. The Journal of Marketing is open to other types of research as well, as long as they offer theoretical and empirical contributions into important marketing questions.

1.2.1 Conceptual articles:

These types of articles make their contributions through theoretical arguments that introduce new topics, new constructs, new relationships, new theories, and even new paradigms for the field. While they may be informed by empirical observations in the real-world, data are not used to test the ideas. These conceptual articles may have various objectives, such as: 

• To provide critical syntheses, reviews, and research agendas designed to alter the nature and extend the scope of the marketing discipline. 
• To critically reexamine existing concepts and theories in marketing with new perspectives and ideas that extend the literature and practice in important ways. 
• To advance new concepts, relationships, and topics for the field.
• To offer new, integrative, and/or challenging viewpoints on facets of marketing as observed in the real world or as studied in the marketing discipline.

Conceptual articles may take the form of a new and testable theory, a new conceptual framework to capture the elements of a (new) marketing phenomenon, and/or a set of specific areas worthy of new scholarly research. Some conceptual articles integrate concepts from allied disciplines such as economics, strategic management, finance, accounting, organizational behavior, sociology, psychology, and anthropology into marketing. Others develop “home-grown” ( Rust 2006 ), or “organic” ( Kohli 2009 ) theories specific to the marketing discipline. All types of conceptual articles are welcome at JM.

By offering compelling new perspectives, these conceptual articles go beyond a literature review. While conceptual articles do not analyze empirical data, they are often driven by insightful observations of marketing in the real world. The key criterion for a conceptual article to be publishable in JM is that it should be able to lead marketing in new directions by challenging conventional thinking.

1.2.2 Empirical articles

Empirical articles use organized observations about marketing-relevant data of any type to offer important insights to the marketing discipline. Given JM’s big tent stance, these data can range from primary data including interview and observational data, experiments, field studies, and surveys to secondary data of customers, competitors, firms, or any entity engaged with marketing. These types of articles may take many different forms:

Constructs are defined and hypotheses are offered that structure the relationships between variables in the paper. Data are collected, organized, and used to test these predictions. 

An important research area or substantive issue in marketing is described and research questions are raised without specific predictions being offered. Data are collected, organized, and used to offer insights into these questions.

A new metric, model, or scale is developed that offers important marketing insights. It is important to show the advantages of these tools for the marketing literature and/or practice. 

A systematic review or meta-analysis of published findings in the marketing literature offers insights into important conditions under which findings for an important topic do or do not hold. 

A discovery-oriented approach uses data from multiple case studies to develop new theories for marketing. 

Empirical articles should develop generalizable insights that have implications for consumers, firms, organizations, industries, sectors, or countries, although in-depth investigations of substantively important subdomains or cases are also welcome. When research focuses on a particular organization as the basis for fieldwork or depth interviews, authors should seek a broader set of ideas and implications that have the ability to generalize beyond the focal organization.

Like any other article published in  JM , consumer research articles need to offer a strong substantive treatment of this topic. Specifically, the key marketing question addressed in the paper should be one that examines individuals or organizations involved in the acquisition, consumption, or disposition of products, services, or experiences. Additionally, any dependent measures used in lab studies need to be durable enough to hold up under less controlled conditions to increase the generalizability of the research. To do so, these measures should capture participants’ reactions to marketing-relevant stimuli such as real behaviors (e.g., a consequential choice such as the investment of time, money, and/or effort, actual word of mouth), real emotions, or other real-world reactions that have important downstream marketing consequences.

The key threshold for an empirical article to be published in JM is that it should offer compelling new insights into substantively important marketing questions.

For information about author anonymity, readability and language, copy editing and proofreading, and inclusive language, see the AMA Submission Guidelines page .

In addition, the Sage Author Gateway has some general advice on  how to get published , plus links to further resources. Sage Author Services also offers authors a variety of ways to improve and enhance their article including English language editing, plagiarism detection, and video abstract and infographic preparation. 

1.3.1 Make your article discoverable

For information and guidance on how to make your article more discoverable, visit the Sage Author Gateway page on How to Help Readers Find Your Article Online .

1.3.2 English language editing services

Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using Sage Language Services. Visit Sage Language Services on the Journal Author Gateway for further information.

Back to top

Reviewers should be experts in their fields and should be able to provide an objective assessment of the manuscript. Our policy is that reviewers should not be assigned to a paper if:

• The reviewer is based at the same institution as any of the co-authors.
• The reviewer is based at the funding body of the paper.
• The reviewer has provided a personal (e.g. Gmail, Yahoo, Hotmail) email account and an institutional email account cannot be found after performing a basic Google search (name, department, and institution).

At submission, the journal currently allows authors to recommend or oppose reviewers. Note, however, that the Editor in Chief views these as a guideline and may follow or disregard this information at their discretion. No more than one recommended reviewer is permitted to serve on a review team.

The Journal of Marketing is committed to delivering high-quality, fast peer review for your paper, and as such has partnered with Web of Science. Web of Science is a third-party service that seeks to track, verify, and give credit for peer review. Reviewers for the Journal of Marketing can opt in to Web of Science in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision, and the content of their review is not published on the site. For more information, visit the Web of Science website.

The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the journal. In these cases, the peer review process will be managed by alternative members of the Board and the submitting Editor/Board member will have no involvement in the decision-making process.

All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools .

2.2.1 Author misconduct policy and procedure

See the  AMA Editorial Policies & Procedures page .

All contributors who do not meet the criteria for authorship should be listed in an Acknowledgments section on the title page. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

Acknowledgments should be included on the title page that is uploaded separately from the main text to facilitate anonymous peer review.

Per ICMJE recommendations , it is best practice to obtain consent from non-author contributors who you are acknowledging in your paper.

2.3.1 Third party submissions Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgments section of the title page and in the accompanying cover letter. The statements must:

• Disclose this type of editorial assistance—including the individual’s name, company, and level of input
• Identify any entities that paid for this assistance
• Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations (e.g., conflicting interests, funding)

Where appropriate, Sage reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.

2.3.2 Writing assistance

Individuals who provided writing assistance (e.g., from a specialist communications company) do not qualify as authors and so should be included in the Acknowledgments section. Authors must disclose any writing assistance—including the individual’s name, company, and level of input—and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

The Journal of Marketing requires all authors to acknowledge their funding in a consistent fashion under a separate heading on the title page. Please visit the Funding Acknowledgements page on the Sage Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state, “This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.”

The Journal of Marketing encourages authors to include a declaration of any conflicting interests and recommends that you review the good practice guidelines on the Sage Journals Author Gateway .

The Journal of Marketing is committed to facilitating openness, transparency, and reproducibility of research, and has a Policy for Research Transparency. For more information, visit the Journal of Marketin g Policy for Research Transparency page . 

Subject to appropriate ethical and legal considerations, authors are encouraged to:

• Share your research data in a relevant public data repository
• Include a data availability statement linking to your data. If it is not possible to share your data, use the statement to confirm why it cannot be shared.
• Cite this data in your research

Peer reviewers may be asked to peer review the research data prior to publication.

• Peer reviewers may be asked to assess compliance with the research data policy
• Peer reviewers may be asked to assess research data files

If you need to anonymize your research data for peer review, please refer to Sage's  Research Data Sharing FAQs for guidance.

2.6.1 Falsification of data/misreporting of data

See the AMA Editorial Policies & Procedures page .

2.6.2 Replication Studies

Authors of direct replication studies seeking to replicate findings from an article published in the  Journal of Marketing who are unable to confirm the results or conclusions should contact Roland Rust, AMA Vice President of Publications, at [email protected] .

2.7 Decision appeal policy

See the AMA Decision Appeal Policy page.

If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern, and information supporting the concern, at [email protected] .

Sage is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the Sage Author Gateway .

3.1.1 Plagiarism

The Journal of Marketing and Sage take issues of copyright infringement, plagiarism, or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles are checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgment, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to, publishing an erratum or corrigendum (correction), retracting the article, taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies, or taking appropriate legal action.

3.1.2 Prior publication

If material has been previously published, it is not generally acceptable for publication in the Journal of Marketing. However, there are certain circumstances where previously published material can be considered for publication; for example, the Journal of Marketing will consider submissions of papers that have been posted on preprint servers or presented at conferences. Please refer to the AMA Editorial Policies & Procedures , the guidance on the Sage Author Gateway or, if in doubt, contact the editorial office ( [email protected] ).

Before publication, Sage requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. Sage's Journal Contributor’s Publishing Agreement is an exclusive license agreement, which means that the author retains copyright in the work but grants Sage the sole and exclusive right and license to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than Sage. In this case, copyright in the work will be assigned from the author to the society. For more information, please visit the Sage Author Gateway .

The Journal of Marketing  offers optional open access publishing via the Sage Choice programme and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage . For more information on Open Access publishing options at Sage please visit Sage Open Access . For information on funding body compliance, and depositing your article in repositories, please visit Sage’s Author Archiving and Re-Use Guidelines and Publishing Policies .

4. Preparing your manuscript for submission                                                                 

For templates and information about formatting, manuscript organization, manuscript components, web appendices, and references, see the AMA Submission Guidelines page .

The Journal of Marketing is hosted on Sage Track, a web-based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/ama_jm to log in and submit your article online.

IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the Journal in the past year, it is likely that you have an account. For further guidance on submitting your manuscript online, please visit ScholarOne Online Help  or contact the editorial office ( [email protected] ).

As part of our commitment to ensuring an ethical, transparent, and fair peer review process Sage is a supporting member of ORCID, the Open Researcher and Contributor ID . ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized

We encourage all authors and co-authors to link their ORCIDs to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account, and our systems are automatically updated. We collect ORCID IDs during the manuscript submission process, and your ORCID ID then becomes part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

If you do not already have an ORCID ID, please follow this link to create one or visit Sage's  ORCID homepage to learn more.

You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure that you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures, or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the Sage Author Gateway .

Within two days of acceptance, your article will be published on the journal's Accepted Manuscripts page . Accepted or “express” manuscripts are unchanged from the final version of the manuscript submitted in Sage Track. This version of the article will remain posted until the article is edited, typeset, and moved to the Online First page.

When your article enters production, it will be copy edited by a member of the AMA’s editorial staff. You may contact the editorial office ( [email protected] ) regarding questions about your article’s progress throughout the production process. Proofs will be made available to the corresponding author via the Sage editing portal or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence, and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. 

Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the Sage Journals help page for more details, including how to cite Online First articles.

Sage provides authors with online access to their final article.

Publication is not the end of the process! You can help disseminate your paper and ensure that it is as widely read and cited as possible. The Sage Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

Any correspondence, queries, or additional requests for information on the manuscript submission process should be sent to the Journal of Marketing’s editorial office as follows: [email protected] .

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• Find My Rep

You are here

Journal of Marketing Research

Preview this book.

• Description
• Aims and Scope
• Editorial Board
• Abstracting / Indexing

Mission The Journal of Marketing Research ( JMR ) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.

Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Methodological Contribution

Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

Substantive Contribution

Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.

Theoretical Contribution

Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

Click here to subscribe to the American Marketing Association Bundle, where you can gain access to all SAGE published AMA content! Learn more about JMR at AMA.org .

JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

• Business Periodicals Index
• Clarivate Analytics: Social Sciences Citation Index (SSCI)
• Current Index to Statistics
• EBSCO: Business Source Alumni Edition
• EBSCO: Business Source Complete
• EBSCO: Business Source Elite
• EBSCO: Business Source Premier
• EBSCO: Communication & Mass Media Complete
• Read Online
• Sample Issues
• Current Issue
• Email Alert
• Permissions
• Foreign rights
• Reprints and sponsorship
• Advertising

Subscription Information

To subscribe to this journal or to purchase single/back issues, please contact Customer Service - Journals: [email protected]   +91 (11) 4063 9222 extn 406

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• Find My Rep

You are here

Journal of Marketing Research

Preview this book.

• Description
• Aims and Scope
• Editorial Board
• Abstracting / Indexing

Mission The Journal of Marketing Research ( JMR ) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.

Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Methodological Contribution

Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

Substantive Contribution

Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.

Theoretical Contribution

Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

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JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

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