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Amplifying JBL’s Brand Presence on Amazon
In this case study you will learn:
- How to build and maintain a uniform brand image across multiple Amazon marketplaces worldwide
- How we managed to achieve efficiency and feasibility in content creation for now and the future
- The 4 pillars of brand building on Amazon
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Case study jbl
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- youth events
- campus youth hangouts
- ambassadors jbl experiences
- brand products
- brand information
- marketing collaterals
- brand message
- brand value
Embed Size (px) 344 x 292 429 x 357 514 x 422 599 x 487
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Talent | Youth Marketing
Client : JBL (Harman Group)
Hear the Truth
Youth:INK – Brand Engagement by Letsintern.com
Youth:Ink – Brand Engagement by Letsintern.com
Create brand awarness and product trials for JBL among the youth in colleges
by engaging student influencers who echo the brand value, those that live & love music everyday.
• 20 Influencers recruited as youth brand ambassadors
• Influencer profiles ( Age 19 - 23 )
1. Music Lovers & Party enthusiasts
2. Sound engineers, DJ by hobby
3. High on networking
4. Singers, band members
5. Influencers – who set trends
• JBL Youth Ambassadors to flaunt the brand and new youth range of JBL products on campus / youth hangouts and House Parties
• To curate events for JBL in College Fest and youth events.
• Create content for the brand, generate feedback.
• Drive engagement with brand through music gigs, product display in campus/parties and discount vouchers for ambassadors friends on wide variety of products
• Drive GENUINE Social Media conversation, Word of Mouth advocacy - sharing brand and product attributes for JBL, key elements and brand message among Ambassadors’ friends.
PROGRAM MECHNICS
• Leveraging letsintern.com’s dynamic platform
• In campus branding via posters
• Leveraging LetsIntern social media
SELECTION – Attracting applications
Application form
Emailers to the Letsintern database
Social media promo
In Campus promotion via posters
Training & Induction
Program in Action Products being used at different occasions by Ambassadors - JBL experiences
Product Trials
Program in ActionTaking the brand & products to everyday lives!
In CampusProduct Trials
Social MediaGenuine conversations by ambassador’s Friends after product experiences
Social Media conversations about JBL
Social Media conversations
Social Media content
JBL YOUTH AMBASSADORS PRODUCT PHOTO SHOOT
JBL YOUTH AMBASSADORS SPECIAL INTERVIEW WITH YVES VAN (TOMORROWLANDS
RESIDENT DJ) FOR JBL PRODUCT REVIEW
W 1 W 2 W 3 W 4 W 5 W 6 W 7 W 8 W 9 W 10 W 11 W 12 W 13
Number of Total
Number of Product Trials
Sample Performance
• JBL Youth Ambassadors posting brand information, product information, images and creating content online go generate hype and promoting Harman Facebook page and E Commerce Website.
• Hundreds of Ambassadors friends are reached every week with individual product trials giving genuine feedback.
• Successful music events in college fests by creating a new property for JBL in campus.
• Converting product trials into sales by giving discount coupons to Ambassadors friends and other marketing collaterals to creat strong brand image.
• And more…….
*Confidentiality clauses restrict sharing more details of particular program
If you want to build a brand community and have real engagement with the youth.
Get in touch..Pranay Swarup: [email protected]
Salman Noor: [email protected]
R&R-JBL-VTX-M20-Case | Road case for 2x VTX M20…The R&R-JBL-VTX-M20-Case is a tour grade road case for transporting 2x VTX M20 monitors made by R&R Cases. Mea-suring 24” wide by
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Power Ratings of JBL Loudspeakers and JBL/UREl Amplifiers Notes/JBL Technical Note... · Power Ratings of JBL Loudspeakers and JBL/UREl Amplifiers ... speaker with an impedance minimum
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JBL CONNECT · JBL Charge 4 Now Discoverable Connected 1. JBL CONNECT Use the JBL Connect app for speaker configuration and software upgrade. Do not expose JBL Charge 4 to water while
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R&R-JBL-VTX-M20-Case | Road case for 2x VTX M20 · R&R-JBL-VTX-M20-Case | Road case for 2x VTX M20 Features: • 3rd party road case for 2x VTX M20 monitors • Made and sold directly
R&R-JBL-VTX-M22-Case | Road case for 2x VTX M22€¦ · R&R-JBL-VTX-M22-Case | Road case for 2x VTX M22 Features: • 3rd party road case for 2x VTX M22 monitors • Made and sold
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TRUE WIRELESS FLASH - JBL · Settings Bluetooth Bluetooth DEVICES UA I JBL True Wireless Flash Now Discoverable Connected 4.3 Remove the Left headphone from the case. It will automatically
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Shirley Jackson Case (1926). «Jesus and Sepphoris». JBL 45, 14-22
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case study jbl
- Case study jbl
Upload: pranay-swarup
Post on 11-Jul-2015
7.128 views
youth events
Campus youth hangouts, ambassadors jbl experiences, brand products, brand information, marketing collaterals, brand message, brand value.
Embed Size (px): 344 x 292 429 x 357 514 x 422 599 x 487
Talent | Youth Marketing
Client : JBL (Harman Group)
Hear the Truth
Youth:INK – Brand Engagement by Letsintern.com
Youth:Ink – Brand Engagement by Letsintern.com
Create brand awarness and product trials for JBL among the youth in colleges
by engaging student influencers who echo the brand value, those that live & love music everyday.
• 20 Influencers recruited as youth brand ambassadors
• Influencer profiles ( Age 19 - 23 )
1. Music Lovers & Party enthusiasts
2. Sound engineers, DJ by hobby
3. High on networking
4. Singers, band members
5. Influencers – who set trends
• JBL Youth Ambassadors to flaunt the brand and new youth range of JBL products on campus / youth hangouts and House Parties
• To curate events for JBL in College Fest and youth events.
• Create content for the brand, generate feedback.
• Drive engagement with brand through music gigs, product display in campus/parties and discount vouchers for ambassadors friends on wide variety of products
• Drive GENUINE Social Media conversation, Word of Mouth advocacy - sharing brand and product attributes for JBL, key elements and brand message among Ambassadors’ friends.
PROGRAM MECHNICS
• Leveraging letsintern.com’s dynamic platform
• In campus branding via posters
• Leveraging LetsIntern social media
SELECTION – Attracting applications
Application form
Emailers to the Letsintern database
Social media promo
In Campus promotion via posters
Training & Induction
Program in Action Products being used at different occasions by Ambassadors - JBL experiences
Product Trials
Program in ActionTaking the brand & products to everyday lives!
In CampusProduct Trials
Social MediaGenuine conversations by ambassador’s Friends after product experiences
Social Media conversations about JBL
Social Media conversations
Social Media content
JBL YOUTH AMBASSADORS PRODUCT PHOTO SHOOT
JBL YOUTH AMBASSADORS SPECIAL INTERVIEW WITH YVES VAN (TOMORROWLANDS
RESIDENT DJ) FOR JBL PRODUCT REVIEW
W 1 W 2 W 3 W 4 W 5 W 6 W 7 W 8 W 9 W 10 W 11 W 12 W 13
Number of Total
Number of Product Trials
Sample Performance
• JBL Youth Ambassadors posting brand information, product information, images and creating content online go generate hype and promoting Harman Facebook page and E Commerce Website.
• Hundreds of Ambassadors friends are reached every week with individual product trials giving genuine feedback.
• Successful music events in college fests by creating a new property for JBL in campus.
• Converting product trials into sales by giving discount coupons to Ambassadors friends and other marketing collaterals to creat strong brand image.
• And more…….
*Confidentiality clauses restrict sharing more details of particular program
If you want to build a brand community and have real engagement with the youth.
Get in touch..Pranay Swarup: [email protected]
Salman Noor: [email protected]
KP SUB SERIES - JBL Professional · KP SUB SERIES COMING WITH OUTSTANDING EXPERIENCE THE HERITAGE OF CLASSIC JBL SOUND KP18S KP25S With JBL professional technologies, the JBL KP sub
CASE STUDY CASE STUDY CASE STUDY CASE STUE QU1TJEj OJ
R&R-JBL-VTX-M22-Case | Road case for 2x VTX M22…The R&R-JBL-VTX-M22-Case is a tour grade road case for transporting 2x VTX M22 monitors made by R&R Cases. Mea-suring 24” wide by
JBL AVR 101. Highlights - i-jbl.a8e.net.bri-jbl.a8e.net.br/static/pdf/receiver-5-1-jbl-avr-101.pdf · JBL® AVR 101. Introducing the JBL ... (HCC), ultrawide-bandwidth amplifier design
R&R-JBL-VTX-M22-Case | Road case for 2x VTX M22€¦ · R&R-JBL-VTX-M22-Case | Road case for 2x VTX M22 Features: • 3rd party road case for 2x VTX M22 monitors • Made and sold
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JBL REVEL Loudspeaker Systemssupport.harman-japan.co.jp/catalog/pdf/catalog_Speaker...JBL & REVEL Loudspeaker Systems JBLスピーカー REVELスピーカー 2016 総合カタログ
Shirley Jackson Case (1926). «Jesus and Sepphoris». JBL 45, 14-22
JBL COMMERCIAL SERIES - HARMAN Pro · JBL ® COMMERCIAL SERIES JBL ... innovation by JBL, Crown and other HARMAN brands, ... an ultra-efficient amp Greater accuracy, reduced
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The School of Engineering Edith Cowan Case study …...Case study Case study Case study Case study Case study Case study The School of Engineering Edith Cowan University (ECU) strengthens
JBL CONNECT · JBL Flip 5 Now Discoverable Connected 1. JBL CONNECT Use the JBL Connect app for speaker configuration and software upgrade. ×2 Play ×1 partyboost 100% 50% 20% DA
CASE STUDY 1 - CBSEcbse.nic.in/cce/casestudies.pdf · case study 1. case study 2. case study 3. case study 4. case study 5. case study 6. case study 7. anruwl da-y caru) b). ... 1
Sound processor JBL MS-2 · English language manual for - Sound processor JBL MS-2 Keywords: JBL, MS-2, Sound processor, Sound processor JBL MS-2, buy sound processor Kiev, price
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JBL K2 S5500 - AllegroSound * Home-Pageallegrosound.com/JBL_K2_S5500.pdf · Title: JBL K2 S5500 Subject: JBL K2 S5500 Keywords: jbl; k2; s5500; allegrosound; allegrosound.com; çz
JBL Control Owner’s Manual - JBL Professional · JBL CONTROL® CRV LOUDSPEAKERS JBL Control CRV speakers are perhaps the most fl exible and versatile loudspeakers ever developed
Case Study - Florence Case Study - MCC 21... · Case Study - Florence Case Study - MCC. Case Study - MCC Case Study - MCC Case Study - MCC On the boards- GI Library Consistent Ingredients
TRUE WIRELESS FLASH - JBL · Settings Bluetooth Bluetooth DEVICES UA I JBL True Wireless Flash Now Discoverable Connected 4.3 Remove the Left headphone from the case. It will automatically
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R&R-JBL-VTX-M22-Case | Road case for 2x ... - cn…cn.jblpro.com/ProductAttachments/RR_VTX_M22_Case-Specsheet_V1.… · R&R-JBL-VTX-M22-Case | Road case for 2x VTX M22 Features: •
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JBL Loudspeaker Systemssupport.harman-japan.co.jp/catalog/pdf/catalog_Speaker...Loudspeaker Systems JBLスピーカー 2018 セレクトカタログ JBLスピーカー ハイセンシティビティスピーカー
R&R-JBL-VTX-M20-Case | Road case for 2x VTX M20 · R&R-JBL-VTX-M20-Case | Road case for 2x VTX M20 Features: • 3rd party road case for 2x VTX M20 monitors • Made and sold directly
Speakers & Cabinets - Premier Pro Audio · 1 JBL 2328 10147 60 degree HORN IN WOOD CASE 1 JBL 2328 10149 60 degree HORN IN WOOD CASE 1 JBL 2328 100415 90 degree HORN IN WOOD CASE
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Experience JBL Professional's groundbreaking loudspeaker and audio solutions, catering to diverse global venues across entertainment, enterprise, and specialized markets. From live performance to broadcast, our lineup addresses the unique requirements of each segment. Explore our extensive case studies showcasing JBL's seamless integration ...
This case study explores the marketing strategies that propelled JBL to its iconic status, examining key initiatives and their impact on brand recognition, market share, and customer loyalty ...
Case study jbl. Apr 24, 2013 • Download as PPTX, PDF •. 1 like • 10,430 views. Pranay Swarup. Follow. 1 of 27. Download now. Case study jbl - Download as a PDF or view online for free.
Amplifying JBL's Brand Presence on Amazon . In this case study you will learn: How to build and maintain a uniform brand image across multiple Amazon marketplaces worldwide ... Open Case Study (PDF) Any questions? Get in touch with us! Nils Zündorf . Managing Director . [email protected] +44 2035140297 . Stay up to date ...
Case Study: JBL Challenge JBL, a company that designs and builds consumer audio equipment, wanted to drive incremental, cost-efficient sales from customers who had visited their site, but not yet converted. Solution By setting up a dynamic ads program, working with Twitter and StitcherAds, JBL served personalized ads to potential customers
Design a post-purchase experience that will help JBL to. - Retain their loyal customers. - Increase their revenue. - Acquire new customers. - Create a separate fanbase for their brand. - And to provide a better customer experience. - Think of all possible ways to enhance this experience. - Translate your insights/learnings into high-fid designs ...
JBL is an audio electronics company founded in 1946. The company manufacturers cutting-edge audio systems throughout the world. The company's product lines are Wireless speakers, Headphones, Home Audio, Car speaker, etc. With a global headcount of over 12000 employees, the parent company i.e. Harman clocked in revenues of $912 million in 2016. Here is the SWOT Analysis of JBL.
At JBL, Inc., this has happened eight times. In each case, JBL engineers were told to build the speaker system they had always wanted to build. Whatever resources were required would be made available. Thus began an ongoing search for new frontiers in sound reproduction, beginning in the mid-1950s and continuing to the present day.
"We selected the JBL Control Contractor series and all-weather outdoor speakers because the audio quality and coverage is pristine. This ensured that the best type of speaker was utilized in each location," said Jeff Sundrum, AV Service and Installations Manager, Skopik. Explore further: Go to the Case Study; Control 25-1 Surface-Mount ...
JBL -- A Case Study: IN: ELCA, Suburban Vancouver WA . Congregation Background . St. Andrew is in Clark County, WA, just north of its more well-known and liberal neighbor, Portland OR. About .5 million people reside in Clark County. One-third of the labor force commutes to Oregon.
The STF on integrative literature reviews4 offers an ave-nue to synthesize important L&SCM research streams that create novel empirical, theoretical, or managerial insights. The papers published in 2021 also reflect a variety of data sources and the application of rigorous methodologi-cal approaches. Because of the novelty of many of the phe ...
Case Study
Case Study Client : JBL (Harman Group) Hear the Truth Youth:INK â Brand Engagement by Letsintern.com Talent | Youth Marketing Case Study Client : JBL (Harman Group) Hear…
Case study jbl. Apr 24, 2013 • Download as PPTX, PDF •. 1 like • 10,431 views. Pranay Swarup. Follow. 1 of 27. Download now. Case study jbl - Download as a PDF or view online for free.
Experience JBL Professional's groundbreaking loudspeaker and audio solutions, catering to diverse global venues across entertainment, enterprise, and specialized markets. From live performance to broadcast, our lineup addresses the unique requirements of each segment. Explore our extensive case studies showcasing JBL's seamless integration ...
JBL CASE STUDY FOR ADAPTATION OF THE CATECHUMENAL PROCESS . IN: ELCA, urban, San Francisco, 385 members . Background 1. What four characteristics best describe your church community, especially what makes you unique? • Diverse, inclusive, especially in terms of age groups/generations
Experience JBL Professional's groundbreaking loudspeaker and audio solutions, catering to diverse global venues across entertainment, enterprise, and specialized markets. ... Case Studies with Assets. PDF (2) All Case Studies Case Studies by Application. Bars & Restaurants (16) Broadcast TV (5) Casinos (9) Cinema (27) Convention Centers (11)
comparison groups and it influences the direction of the study results. A high quality study at the level of cohort design will identify the potential confounders and measure them (where possible). This is difficult for studies where behavioral, attitudinal or lifestyle factors may impact on the results. 6.
Case Studies with Assets. PDF (1) All Case Studies Case Studies by Application. Bars & Restaurants (16) Broadcast TV (5) Casinos (9) Cinema (27) Convention Centers (11) Corporate (16) Entertainment (2) Esports (2) Government (7) Healthcare (1) Higher Education (23) Hotels (31)
The systematic review is essentially an analysis of the available literature (that is, evidence) and a. judgment of the effectiveness or otherwise of a practice, involving a series of complex steps. JBI takes a. particular view on what counts as evidence and the methods utilised to synthesise those different types of. evidence.
8. Does the case report provide takeaway lessons? Case reports should summarize key lessons learned from a case in terms of the background of the condition/disease and clinical practice guidance for clinicians when presented with similar cases. References: Gagnier JJ, Kienle G, Altman DG, Moher D, Sox H, Riley D, CARE Group.
Case Study Client : JBL (Harman Group) Hear the Truth Youth:INK â Brand Engagement by Letsintern.com Talent | Youth Marketing Case Study Client : JBL (Harman Group) Hear…