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COMMUNICATION THEORY.

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Presentation on theme: "COMMUNICATION THEORY."— Presentation transcript:

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COMMUNICATION THEORIES --CONCEPTS, MODELS AND PROCESSES.

A PRESENTATION DONE AT THE UNIVERSITY'S MONTHLY MEETING AT THE ROOM 805 OF JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY

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Communication Theories provide frames for the analysis and understanding of human relationships and interactions. Africa proverbs have the potential of being developed into Communication Theories that can be subjected to international evaluation and use to describe and analyse communication phenomena and human interaction. This paper focuses on what can be done to promote Africa proverbs and move them to the realm of Communication Theories with international recognition.

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The communication function in organizations is widely recognized as one of the main factors that contribute to success in the implementation of programmes. This article presents the results of a study conducted to establish the effect of communication strategies on the successful implementation of programmes at ILRI, Kenya. Descriptive and inferential analyses were undertaken based on data gathered from 194 employees involved in the various programmes implemented by the organization. The results obtained suggested that participatory communication strategy, results-driven communication strategy and multi-channeled communication strategy had positive significant effect on the successful implementation of programmes at ILRI, Kenya. The study concluded that communication strategies were a key determinant of successful programme implementation at ILRI and hence, it was necessary for the organization to adopt a blend of communication strategies that enhanced efficient communication in all...

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Development and communication like other terms have diverse definition based on the individual’s orientations. How an individual with a social science background will define the two terms will be different from an individual with educational background. Development refers to bridging the gap between the traditional and modern or the retarded and advanced. The activities between the traditional before we reach the modern is what we term development and on the other hand communication is the transmission of information, facts, and feeling from one individual to another and receiving feedback. The process of communication requires two or more individuals, one (speaker) sends information and the other (listener) receives it. Communication is an integral component in any development project and hence must be given the needed attention. The need to understand the role of development communication in the phase of any development project is therefore relevant. The study explores the various theories and aspects of development communication by conducting fieldwork in Apewosika and Kokoado, suburbs of Cape Coast in the Central Region to enhance the understanding of complex subjects such as inequality through experimental observation. The findings of the study revealed that one of the issues facing the towns is gender inequality, especially in the area of education. The study is relevant to students of development communication to appreciate how a fieldwork report is executed. The outcome may serve as a guide to the development communicators and researchers. Keywords: Communication, Development Communication, Apewosika, Kokoado.

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The emphasis of different national governments, as well as the United Nations Organization has been on the introduction of a fertile ground that would breed sustainable development in our nation states. This was prompted by poor standard of living, characterized by hunger and starvation, diseases, illiteracy, high mortality rate, lack of good water supply, etc. commonly found in many nations, especially developing ones. Meaningful development cannot take place without the full involvement of these nations and their poor and illiterate masses. The masses, the majority of whom are farmers, can only be persuaded to pursue lasting agricultural development through effective communication. This paper, therefore, is geared towards exploring the roles of effective communication in entrenching sustainable development in our nations, and since a good percentage of Nigerians are farmers, it will focus on promoting sustainable agricultural practices.

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The objectives o f this study were to identify the effects o f communication in relation to efficiency and success of the banking industry in Kenya. The study also intended to give insights into the factors that affect communication and their characteristics and also give recommendations on the way they can be refined The pnmary data was collected by use o f structured questionnaire. The target population of the study was the banking industry in Kenya while the accessible population was Koinange street branch of ABC bank. The sample compnsed twenty employees o f the afore named bank The data was analyzed by descriptive statistics such as percentages frequencies and chi squire was used to show dependence valuables. The study revealed that tools of communication that allow feedback tended to increase clarity in communication and hence greater efficiency. The study found out that nsing levels o f computer usage as a tool of communication in an organization tended to fractionalize emplo...

This paper makes a case for the utilization of traditional systems of communication in the development process. The paper underscores the usefulness of traditional systems of communication by noting that they are instrumental in the mobilization of people at the grassroot level for community development and national consciousness; the enlightenment of people in cultural, political, health, and other programmes leading toward self-actualization; public entertainment through arts, cultural festivals, musicals and dramatic performances; and intracultural, intercultural and other communication purposes leading to group and national cohesiveness. Contending that the traditional newsman is the only credible source of information for the rural areas, the author urges that his (the traditional newsman's) mobility and hardware be improved to facilitate his work. Resume L'article ci-apres est une defense de l'utilisation des systemes de communication traditionnels dans le processu...

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Communication Theory: An Introductory PowerPoint

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Traditions of Communication Theory - PowerPoint PPT Presentation

Traditions of Communication Theory

Lacking a unifying theory, the field can be divided into seven traditions ... and subscribes to the teachings of maurice merleau-ponty. ... – powerpoint ppt presentation.

• Multiple theories and perspectives will always characterize the field of communication studies.
• Lacking a unifying theory, the field can be divided into seven traditions
• We will omit one of them , the cybernetic
• focuses on signs and symbols. Communication is the application of signs to bridge the worlds of individuals
• The basic concept unifying this tradition is the sign, sometimes referred to as symbol, defined as a stimulus for designating something other than itself.
• Semiotics, exploring the importance of signs and symbols as they are used, is the focus of many communication theories.
• Semantics addresses what a sign stands for. Dictionaries are semantic reference books they tell us what a sign means.
• Syntactics is the relationships among signs.
• Signs rarely stand alone. They are almost always part of a larger sign system referred to as codes.
• Codes are organized rules that designate what different signs stand for.
• Pragmatics studies the practical use and effects of signs.
• is the process of knowing through direct experience. It is the way in which humans come to understand the world.
• Phenomenon refers to the appearance of an object, event or condition in ones perception.
• Makes actual lived experience the basic data of reality.
• Stanley Deetz summarizes three basic principles
• Knowledge is conscious.
• How one relates to a thing determines its meaning for that person.
• Language is the vehicle for meaning
• Unlike the semiotic tradition, where interpretation is separate from reality, in the phenomenological tradition interpretation forms what is real for the person.
• Interpretation emerges from a hermeneutic circle in which interpreters constantly go back and forth between experience and assigning meaning.
• Classical phenomenology, associated with Edward Husserl the founder of modern phenomenology, is highly objective and claims the world can be experienced, through bracketing, the putting aside of bias without the knower bringing his or her own categories to bear.
• and subscribes to the teachings of Maurice Merleau-Ponty. The phenomenology of perception posits that we can only know things through our personal, subjective relationship to these things.
• Hermeneutic phenomenology, the interpretation of being, extends the subjective tradition even further by incorporating communication Communication is the vehicle by which you assign meaning to your experience.
• is a very common approach in the study of communication, the behavioral sciences, and all social sciences at large. It focuses on the individual in social interaction with others as the definition of the communicator.
• This tradition emphasizes psychological variables, individual effects, personalities, perception, and cognition.
• dominated by persuasion and attitude change in communication, accentuating message processing, strategies, reception and effects.
• Most theories in this tradition are cognitive in orientation, providing insights into the way human beings process information.
• Behavioral, associated with a stimulus-response approach, concentrates on how people actually behave in communication situations.
• Cognitive, the mental operations used in managing information that leads to behavioral outputs, is much more in vogue today because many see the behavioral as too simplistic.
• Communibiology is the study of communication from a biological perspective.
• addresses the ways our understandings, meanings, norms, roles, and rules are worked interactively in communication.
• This tradition holds that reality is not an objective set of arrangements outside us but is constructed through a process of communicating in groups, society, and cultures.
• Sociocultural focuses on patterns of interactions rather than individual characteristics or mental modes.
• Knowledge is highly interpretive and constructed
• Symbolic interactionism from the work of George Mead, emphasizes the idea that social structures and meaning is created and maintained within social interactions.
• Social constructionism, or the social construction of reality investigates how human knowledge is constructed through social interaction and argues that the nature of the world is less important than the language used to name and discuss it.
• Sociolinguistics is the study of language and culture.
• is the work of Luddwig Wittgenstein and his philosophy of language which suggests the meaning of language depends on its actual use.
• Language as used in ordinary life is a language game because people follow rules to do things with language.
• John Austin refers to the practical use of language as speech acts, the idea that when we speak we are actually performing an act.
• the observation of how actual social groups come to build meaning through their linguistic and non-linguistic behaviors, is another perspective within the sociocultural tradition.
• examines how power, privilege and oppression are the products of certain forms of communication.
• While there are several varieties of critical social science, they are all normative and share three essential features
• They seek to understand 1)the taken-for-granted systems, 2)power structures and 3)beliefs- or ideologies that dominate society.
• They are interested in uncovering oppressive social conditions and power arrangements in order to promote emancipation.
• They attempt to fuse theory and action
• Postmodernism came about as the information age emerged from the industrial society, as the production of commodities gave way to the manipulation of knowledge.
• Today this line of work is most associated with cultural studies
• Cultural studies theorists share an interest in the ideologies that dominate a culture and focus on social change and how it is inhibited by group and class relations.
• Cultural studies places great value on the marginalized and the ordinary
• Unlike structuralism, poststructuralism seeks to deconstruct the study of signs rather than generate a unified theory.
• It favors a plurality of methodologies and focuses on the instability of meaning in texts.
• Feminist studies is another influential area within the critical tradition. It examines, critiques, and challenges the assumptions about and experiences of gender that pervade all aspects of life.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Traditions of Communication Theory

Jan 06, 2020

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Traditions of Communication Theory. Multiple theories and perspectives will always characterize the field of communication studies. Lacking a unifying theory, the field can be divided into seven traditions We will omit one of them , the cybernetic. The Semiotic Tradition.

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• cultural studies
• phenomenological tradition
• stanley deetz
• critical social science
• tradition emphasizes psychological variables

Presentation Transcript

Traditions of Communication Theory • Multiple theories and perspectives will always characterize the field of communication studies. • Lacking a unifying theory, the field can be divided into seven traditions • We will omit one of them , the cybernetic

The Semiotic Tradition • …focuses on signs and symbols. Communication is the application of signs to bridge the worlds of individuals • The basic concept unifying this tradition is the sign, sometimes referred to as symbol, defined as a stimulus for designating something other than itself. • Semiotics, exploring the importance of signs and symbols as they are used, is the focus of many communication theories.

Semiotics is often divided into three areas • Semantics addresses what a sign stands for. Dictionaries are semantic reference books; they tell us what a sign means. • Syntactics is the relationships among signs. • Signs rarely stand alone. They are almost always part of a larger sign system referred to as codes. • Codes are organized rules that designate what different signs stand for. • Pragmatics studies the practical use and effects of signs.

The Phenomenological Tradition • …isthe process of knowing through direct experience. It is the way in which humans come to understand the world. • Phenomenon refers to the appearance of an object, event or condition in one’s perception. • Makes actual lived experience the basic data of reality. • Stanley Deetz summarizes three basic principles…

Stanley Deetz • Knowledge is conscious. • How one relates to a thing determines its meaning for that person. • Language is the vehicle for meaning

The process of interpretation is central to most phenomenological thought. • Unlike the semiotic tradition, where interpretation is separate from reality, in the phenomenological tradition interpretation forms what is real for the person. • Interpretation emerges from a hermeneutic circle in which interpreters constantly go back and forth between experience and assigning meaning.

Three general schools of thought make up the phenomenological tradition • Classical phenomenology, associated with Edward Husserl the founder of modern phenomenology, is highly objective and claims the world can be experienced, through bracketing, the putting aside of bias without the knower bringing his or her own categories to bear.

Most contemporary phenomenology rejects the objectivist view… • and subscribes to the teachings of Maurice Merleau-Ponty. The phenomenology of perception posits that we can only know things through our personal, subjective relationship to these things. • Hermeneutic phenomenology, the interpretation of being, extends the subjective tradition even further by incorporating communication: Communication is the vehicle by which you assign meaning to your experience.

The Cybernetic Tradition • El skippo

The Cybernetic Tradition • is a very common approach in the study of communication, the behavioral sciences, and all social sciences at large. It focuses on the individual in social interaction with others as the definition of the communicator. • This tradition emphasizes psychological variables, individual effects, personalities, perception, and cognition.

Most of the current work in this tradition • dominated by persuasion and attitude change in communication, accentuating message processing, strategies, reception and effects. • Most theories in this tradition are cognitive in orientation, providing insights into the way human beings process information.

The sociopsychological tradition can be divided into three large branches. • Behavioral, associated with a stimulus-response approach, concentrates on how people actually behave in communication situations. • Cognitive, the mental operations used in managing information that leads to behavioral outputs, is much more in vogue today because many see the behavioral as too simplistic. • Communibiology is the study of communication from a biological perspective.

The Sociocultural Tradition • addresses the ways our understandings, meanings, norms, roles, and rules are worked interactively in communication. • This tradition holds that reality is not an objective set of arrangements outside us but is constructed through a process of communicating in groups, society, and cultures. • Sociocultural focuses on patterns of interactions rather than individual characteristics or mental modes. • Knowledge is highly interpretive and constructed

There are a number of contributing lines of work within this tradition. • Symbolic interactionism from the work of George Mead, emphasizes the idea that social structures and meaning is created and maintained within social interactions. • Social constructionism, or the social construction of reality investigates how human knowledge is constructed through social interaction and argues that the nature of the world is less important than the language used to name and discuss it. • Sociolinguistics is the study of language and culture.

Closely related to sociolinguistics • is the work of Luddwig Wittgenstein and his philosophy of language which suggests the meaning of language depends on its actual use. • Language as used in ordinary life is a language game because people follow rules to do things with language. • John Austin refers to the practical use of language as speech acts, the idea that when we speak we are actually performing an act.

Ethnography, • the observation of how actual social groups come to build meaning through their linguistic and non-linguistic behaviors, is another perspective within the sociocultural tradition.

The Critical Tradition • examines how power, privilege and oppression are the products of certain forms of communication. • While there are several varieties of critical social science, they are all normative and share three essential features…

three essential features. • They seek to understand 1)the taken-for-granted systems, 2)power structures and 3)beliefs- or ideologies– that dominate society. • They are interested in uncovering oppressive social conditions and power arrangements in order to promote emancipation. • They attempt to fuse theory and action

While critical theory falls within the modernist paradigm, there are three additional branches that break with modernity in various ways. • Postmodernism came about as the information age emerged from the industrial society, as the production of commodities gave way to the manipulation of knowledge. • Today this line of work is most associated with cultural studies • Cultural studies theorists share an interest in the ideologies that dominate a culture and focus on social change and how it is inhibited by group and class relations. • Cultural studies places great value on the marginalized and the ordinary

Poststructuralism, another postmodernist impulse, is centered on the study of signs and symbols. • Unlike structuralism, poststructuralism seeks to deconstruct the study of signs rather than generate a unified theory. • It favors a plurality of methodologies and focuses on the instability of meaning in texts.

Postcolonial theory refers to the study of all cultures affected by the imperial process. • Feminist studies is another influential area within the critical tradition. It examines, critiques, and challenges the assumptions about and experiences of gender that pervade all aspects of life.

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