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Presentation Folder Design Guide

Last updated on November 22nd, 2023 at 01:14 pm

The Importance of Presentation Folder Design

In the professional landscape, a presentation folder is more than a document holder — it’s a branding powerhouse. 

With a creative design, presentation folders can make a great first impression, which is crucial in how your brand is perceived. Whether meeting potential clients, investors, or associates, a meticulously designed folder speaks volumes about your company’s professionalism and attention to detail.

Presentation folder examples abound, but what sets yours apart? It’s the tangible quality that digital methods can’t replicate. A well-crafted folder is a functional, new marketing asset. It continues to promote your company whenever viewed, subtly reinforcing brand recognition and loyalty.

Customization is key. Your folder can tell your brand’s story through its creative elements. 

This is where presentation folder printing services come into play, allowing for high-quality materials, vibrant colors, and precise finishes. These small details can distinguish your brand in a competitive market.

Moreover, the design process doesn’t have to be complex. With easy-to-use tools and templates, you can create compelling pocket folder designs that resonate with your audience and convey your company’s values and identity.

Investing in your presentation folder’s design is not just prudent; it’s essential. As a tangible extension of your brand, it communicates your commitment to excellence and leaves a lasting impression. With this understanding, let’s explore the basics of crafting a memorable presentation folder.

Know The Basics

Sometimes designing for a specific product, like presentation folders, might seem intimidating compared to a simple color copy or business card. But when you break it down to the basics, you will see it’s simple to design a folder!

The initial setup for your presentation folder file should start like any other product that you are designing for print. Open a fresh file in whichever program you feel the most comfortable designing in to start your professional print presentation folders. We recommend designing in InDesign because of the advanced color management and the flexibility of control of your presentation folder design. Verify that the color profile is set for CMYK .

*Pro tip: Printivity offers Pantone color matching and hard copy proofs upon request for color-critical orders.

All images and visual content should be designed at 300 DPI for high-quality folder printing. If content is designed under 300 DPI it runs the risk of being blurry and/or pixelated.

The Right Dimensions

9”x12” is the standard dimension of presentation folders in order to neatly fit letter size sheets in the 4” pockets. Adding pockets is a traditional option for folders, and you can choose to have them on the right side, left side, or both sides.

For the sake of this article, we will use the full bleed dimensions for a folder with both pockets, 16.25” x 18.25”. You will need to extend the background of your design an additional .125” on each side for the full bleed effect. In addition to adding full bleed , please be aware of the folder safety margin, which is the additional .125” from the final “cut line” that starts at 16”x18”. It is important to accommodate for the safety margin in order to avoid the risk of important content from getting cut.

Designing Page 1

Now let’s take a couple steps back. A presentation folder with pockets is printed on a single sheet of paper, folded, and glued for the finished product. Because of this, page 1 of your file will include the outside front and back cover as well as the outside of both pockets. The covers are the top 12” of the file, with the right side being the front cover and the left side being the back cover. The bottom 4” will be the pockets. We’ll get into more details about designing for the folder pockets later on in the article.

Designing Page 2

If you are planning on ordering single-sided printing and you want the interior of the presentation folder to be white, you can skip this section and go straight to pockets! However, if you want to utilize all printing space for branding and advertising, we recommend taking advantage of double-sided printing. This modern approach ensures you have more room for promotional content and keeps your brand at the forefront.

Due to the pockets at the bottom, the top 8” of the folder’s design will be the most visible. It is still recommended to extend your presentation folder design to cover the full sheet for a cohesive look.

When choosing what to include in the design of the interior of the folder, remember that this part of the design will be covered by your brochures, flyers , and other marketing materials. Choose content that emphasizes your brand, separates you from competitors, and leaves a lasting impression. This is a perfect opportunity to incorporate your logo and other key elements of the company identity.

Take Advantage of Printed Pockets

Adding pockets to your custom presentation folders gives you more opportunity to reach your customers. The pockets will be the most visible content when your folder is open, so be sure to include eye-catching images and branding.

Setting up the design for the pockets is the most unique part of designing presentation folders. As previously stated, the pockets will be printed on the same side of the sheet as the outside covers. In order to keep your design in the correct orientation, you will need to flip the pocket design upside down. Also remember that the left pocket will need to be designed on the right side (front cover) of the folder.

Other unique features of the presentation folders pockets are the center die cut and the optional business card slits. Be aware that pocket folders require a diagonal die at the center fold that could cut up to .625” at the farthest point on each side. The best practice would be to keep all important text and content away from this cut line.

Business Card Slots

When your presentation folders include pockets, take advantage of the opportunity to give a customer a small piece of you and your brand to be remembered by. When including business cards in your folder, it comes with numerous options for the orientation and number of slits that hold the card. Business cards are not automatically included, so remember to order custom business cards in your presentation pocket folder order!

You will need to make this decision before completing your presentation folder design, otherwise you run the risk of covering your design. The business card slits will be located in the center of the pocket and approximately 4” long. Horizontal slits are 2.5” in from the center fold and outside cut line, 1” from the top of the pocket, and .75” from the bottom of the pocket. Vertical  slits are 3.25” from the outside cutline and 3.5” from the center fold, and .25” from the top and bottom of the pockets.

Save as PDF-X1a

If you have designed your pocket folder file in Photoshop or Illustrator , you are able to save your file as a PDF-X1a, which is the preferred file format to be submitted to Printivity. Once you have completed your design, go to “File” in the left-hand corner and click “Save As” in the drop down. Change the format to “Adobe PDF” in Illustrator or “Photoshop PDF” in Photoshop in the format field at the bottom, then click “Save”. Another pop-up will appear. In the “General” section update the “Adobe PDF Preset” to “High Quality Print Modified”. Under that, you will need to update the “standard” to “PDF/X-1a”. Before saving, make sure that the compression is set at “Do Not Downsample” in order to maintain high resolution. Once you press “Save PDF” you are done!

If you are unable to save as a PDF-X1a, Printivity also accepts PDF, Illustrator, Photoshop, and Indesign files.

Other Quick Tips For Custom Presentation Folders

Enhancing the utility and attractiveness of your custom presentation folders goes beyond the initial design and print. After all, you’re not just ordering a utility item; you’re investing in a powerful component of your company’s branding. Here are more advanced tips to ensure your folders are not just functional but also aesthetically appealing and memorable:

Select the Right Material: The material of your folder can make a significant difference. A thicker, heavier stock exudes quality and professionalism. Printivity offers a variety of paper stocks, ranging from eco-friendly options to premium, heavy-duty materials that enhance durability and the perceived value of the folder’s contents.

Maintain Color Consistency: When ordering folders, especially in bulk, ensure color consistency across the batch. This maintains a uniform brand image. Printivity utilizes advanced color-matching technology to ensure your hues are consistent and true to your brand.

Choose an Appropriate Finish: While glossy finishes add a bright sheen, there might be better choices for environments with intense light due to glare. Matte finishes, on the other hand, offer a more subdued, sophisticated look and feel, which is perfect for high-end brands or formal events.

Embrace Sustainability: If your company values environmental responsibility, communicate this through your print materials. Opt for recycled or sustainably sourced paper.

Add a Touch of Luxury: Once you have completed the layout and presentation folder design, you are ready to place your order! To add a luxury look to your custom folders, we recommend choosing any of our coating options. Printivity offers two types of gloss coating: UV Coating and Gloss Lamination. Both options add a shiny finish, enhance the colors of your design, and protect your prints from normal wear and tear.

UV Coating is only able to be applied to the outside of the pocket folders regardless of single or double-sided folder printing. While Gloss Lamination would be applied to each side of the folders that have been printed on. For a more soft and dull appearance, we offer Matte Lamination that will be applied to each folder side that printing was ordered.

Download folder templates directly from Printivity.com before you start designing. Once you’re ready to order, or have questions during the ordering process, contact our expert customer service department at 1-877-649-5463.

Don’t have time to design your presentation folder? Printivity has you covered! We offer graphic design services to help you get your designs ready and printed quickly!

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How to Create a Print-Ready Pocket Folder

– Apply at spot color at 100% to represent each foil color to prevent mix-ups when printing. – Don’t place elements on the fold or cut lines because it could make the foil peel and damage the design. – Put each foil color on its own labeled, color-coded layer to avoid confusion and make sure your design looks how you want it.

– Embossing/Debossing

– Make sure all graphics are in vector format. – All elements should be at least 2 points thick and spaced at least 2 points apart to ensure they will be legible and prevent them from bleeding together. – Apply at spot color at 100% to represent each foil color to prevent mix-ups when printing. – Don’t place elements on the fold or cut lines. – Each emboss or deboss should have its own labeled, color-coded layer when using multiple imprint methods to reduce confusion at printing time.

Images/Writing

Now that you’ve selected an imprint method, there are a few things to consider when it comes to your images and writing. Let’s start with your images.

All images must have a resolution of at least 300 DPI for its size. This means you do not take an image that is 300 DPI at a size of 2” x 2” and double or triple the size for your design. If you need the image to be double or triple the size, it needs to be at least 300 DPI at the size you need. Otherwise, your image will not print clearly.

The adorable baby leopard wouldn’t make as big of an impact if it were pixelated or blurry because the image was not the correct resolution.

Once your image is ready, save it as a .PSD, .TIF, or .JPG because these files are the most universal and easiest to work with. Then, embed it in the design or package it in a zip file when you send your design file.

Fonts also should be included in your design file in .PSD format. This ensures the printer has the exact font you want to use. Before saving, convert fonts to outlines so that it’s easier for printers to work with them.

Lastly, proofread, proofread, proofread! Don’t forget, your folder is a representation of you and your brand. Incorrect grammar and spelling won’t look good. Also, taking a few extra minutes to look at everything over again could save you money if you have reprint because of a mistake.

It’s important to pay attention to the placement of your design elements on your folder to ensure your design won’t be obscured by folder components such as folds, pockets, or slits. Along those lines, put logos, text and other elements on the right 2/3 of the covers to increase visibility. This makes sense because most people hold folders with their left hands, so you don’t want them to miss something in your design because their hands are covering it up.

Sometimes products can shift during printing or other small mechanical variations can occur. This is why all four color process, PMS printed, foil stamped, or spot coated elements that touch the die-cut line should extend to the 1/8” bleed zone. If the elements are not extended to the bleed zone, you could end up with a small white border around the edge of your design because of the shift.

Notice how there is plenty of room between elements on the cover of this folder. This allows each to make a statement. Information on the back is 1/8” from the bottom of the folder with a 1/8” space between them to ensure nothing gets cut off or blurred together.

Final Steps

You’re almost ready, but there are just a few more things you need to check.

You’ll likely use a template from the printer when preparing your design. If this is the case, do not delete, alter, or move the template layer of your project, double-check that slits are where you want them on the final product, and only work in the specified layer based on the template.

Perform one final check of everything. The best way to do this is to print a copy of your design on regular paper and fold it into a mini folder. This is a great way to make sure none of your elements will be cut off when your product is assembled.

Once everything is ready to go, be sure to save it as a .AI, .EPS, .PDF, .PSD, .INDD, or .TIF file. Send it to the printer and give yourself a pat on the back, knowing your file is print-ready and you’re going to get a great folder.

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20 gorgeous presentation folder designs

These beautifully designed presentation folders will give you a shot of inspiration if you're looking to strike the perfect balance between form and function.

Every business has its share of paperwork, but a stack of plain, loose papers just isn't very enticing when the goal is to attract customers. Pocket folders are excellent for presenting and distributing a business's marketing materials, invoices, or other vital documents. They work best, however, when the folder has a unique, eye-catching design.

We've assembled 20 of the best folder designs we could find to help excite your creativity, and then organized them by the four most popular imprint methods: embossed/debossed; foil-stamped; four-colour process; PMS (spot) colour.

Embossed/debossed folder designs

01. gnomon school of visual design folder.

This presentation folder was designed to hold tri-fold brochures as well as other important promotional materials for the Gnomon School of Visual Effects in Hollywood. Designer Bob Ward ran student artwork through an emboss/deboss treatment to sculpt the graphics, highlighting the many subtle textures in the lava creature illustration. Both the text and illustration were hit with a spot varnish to give the 'dark on dark' package a sleek yet elegant look.

02. Clay Street Project press kit folder

The Clay Street Project needed a press kit folder to contain various promotional materials. Studio Lin created this solution, which features an elegant cloth exterior and deep purple interior. A die-cut circle allows the purple to show through. The folder has long clasps which allow it to assemble without the need for glue.

03. Healing Center logo folder

The Healing Center is a place where people are helped and supported in all different facets of life: emotional, financial, physical, spiritual. Providing these services that "help the whole person", Ladd created an identity that is bright yet natural. The imagery and color schemes are hopeful and real, while keeping a modern appearance.

04. Island Conservation embossed presentation folder

This presentation folder by Company Folders for nonprofit group Island Conservation, features the company's logo twice on the cover: once in earthy green and blue PMS ink, and again with the embossed imprint method. Inside, the folder features curved pockets with both business card slits and a brochure slit so that users can insert additional information and media.

05. Nike Free media kit

Working with Fibre and PR Agency The Fish Can Sing, APE created a media kit for a new Nike product 'Nike Free'. This footware was all about simulating the sensation and benefits of running in bare feet. Using a bespoke fold and die cut technique, a booklet containing all the product information and photography opened out to an A0 poster. All packaged in a blind embossed folder containing the materials including a product DVD.

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Foil-stamped folder designs

06. luxury corporate promo folder.

This luxury corporate promo folder was designed by James West to be part of a corporate promotional package for a high-end business function.

07. Quilogy pocket folder

Using rich, uncoated, super heavy paper stock, custom die cut pockets, and seven positions of foil stamping, this piece from Brady Miller is the ultimate in luxury.

08. Lexmark Ryder Cup folder

This is a completely custom folder created for Lexmark by Nick Basham . It was used to send information to customers they invited to The 37th Ryder Cup, of which Lexmark was a sponsor. The wrap was printed in metallic silver ink and used to seal the folder. Using a wrap allowed the folder to be used for other events or as a standalone. The inside includes an expanding pocket sealed with a magnetic clasp.

09. MR Systems die-cut pocket folder

This double pocket, custom die-cut folder from Mighty 8th Media offers a streamlined, high-class design that carries the MR brand throughout. Utilizing various finishing touches including metallic foils, a custom die-cut pocket, and embossing/debossing techniques, the MR pocket folder really stands out as a showcase piece for the company.

10. House of Blues sales kit

This sales kit for House of Blues regional managers was created by Option-G . The two-color foil stamped folders feature a four-page insert.

Four-colour process folder designs

11. purite corporate presentation folder.

SWATT Design opted for a traditional gate-fold presentation folder for Purite, a water purification company, as this would allow the most space for company information as well as providing a pocket for additional literature. The overall design of the brochure was adapted from the swirl motif that was common on their individual product leaflets, and the HD background was colour coded to match the theme with Purite's preferred colour choice.

12. Sunny Home Real Estate Folder Template

The coloring and style of this folder design from Company Folders makes it appear aged for a rustic, nostalgic appeal, while the delicate, whorled pattern on the back cover gives it a touch of elegance and class. The overall effect makes it perfect for real estate agents who specialize in more quaint, rural properties removed from the hustle and bustle of the city.

13. Flair Magazine presentation folder

This rich, luxurious presentation folder and envelope was created for Flair Magazine's B2B mailing by Belgian studio AVSD01.

14. Lake Geneva Summer Camp presentation folder

This presentation folder promotes Holiday Home Camp, a summer camp for kids located in Lake Geneva, Wisconsin. Since the cover design consists of a montage of various images, the gatefold die cut along the border of the photos is quite fitting. Full-colour photographs really make it stand out from the crowd.

15. Hawkesbury Regional Museum A4 presentation folder

If You Build It designed this folder referencing imagery from Hawkesbury Regional Museum's archives, remaining dedicated to their cultural and creative roots, whilst also evolving and keeping things contemporary. The folder is a tasteful representation of Hawkesbury Regional Gallery and a cool multipurpose promotional and presentation tool that will leave a lasting impression for potential colleagues and investors.

PMS color folder designs

16. careq catering equipment folder.

Pad created the logo design and a folder for catering equipment company Careq's offers and paperwork.

17. Noble Gas Solutions presentation folder

When Awesco decided to undertake a ground-up rebrand, it turned to Shannon-Rose who initiated a name-change and root-and-branch redesign. One element of this was this presentation folder which features a design that highlights each area of Noble's gas business, medical, specialty, and industrial.

18. Karin Sprague Sculpted Art presentation folder

Karin Sprague is a stone mason in Rhode Island who crafts stunning headstones and other memorials using only hand-crafted techniques. This art folder design features photography of one of her masterpieces, with details so rich you feel as if you can actually reach out and touch the carving. The company's mission statement is given emphasis on the front cover, as well as a quote from the artist herself.

19. Wenaas Sport og Fritid folder

Wenaas Sport og Fritid AS is a Norwegian importer and distributor of a series of brands within the fields of sports and leisure. The main theme and recognitional item for the company profile is the orange colour, which represents strength and energy, and is central to this folder.

20. Willow Creek Community folder

Willow Creek Assisted Living and Memory Care Community wanted a quality folder highlighting their services with keeping printing cost low. Debra Hartley designed a two-colour folder, inserts and invite to be printed on linen paper to provide a look and feel of comfort and quality.

Words : Vladimir Gendelman, Creative Bloq staff

Vladimir Gendelman leads a team of talented graphic artists and marketing specialists at CompanyFolders.com , a folder printing boutique with the largest selection of stocks, coatings, foils and imprint methods to choose from.

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Panopto feature Spotlight: Assignments Folder

An assignment folder is a folder that students have access to record and upload their own videos/sound bites to. Students within a class have the ability to record and upload videos to the assignment folder once it has been created.  There are additional settings to allow students to only see their own or the entire classes uploaded recordings.  Additional assignments folders can be created and closed out as often as an instructor finds useful.

1. For instructors - To Enable an assignment folder for a class

1.1. In your class Panopto folder, select the cog wheel icon in the upper right corner to open the folder’s Settings menu.

1.4 Any students in your class will be able to record and upload videos to the assignments folder, as well as be able to edit and delete their own videos. They are unable to change the folder’s settings and permissions, or view its statistics. They will not be able to see any other user’s videos in the folder, unless otherwise indicated in the settings.

1.4.a. To allow students to see others’ videos: Open the Settings menu for the Assignments folder and navigate to the Settings tab. Select the checkbox next to “Allow viewers to see each other’s sessions.”

2. For Students - Recording to an assignment folder

2.1. Open your Panopto Recorder application.

2.2. At the top, under Session Settings, select the drop down menu and make sure to select the correlating assignments folder.

2.3. Select the Record button to begin recording the session (Fig. 6). To learn about recording with Panopto, please visit How to Record a Video and follow the steps listed for your respective operating system.

2.4. After recording, a student can verify that the session has been recorded by logging in to canvas, navigating to Panopto Recordings in the left hand column, selecting the assignment folder, and seeing that their video has been uploaded. Note: they will only be able to edit and delete sessions after uploading them to the site.

3. For Instructors - Closing an Assignment Folder

3.1. Once all students have submitted to the assignment folder, or the deadline for the assignment has been reached, you can close the assignments folder. To do so, select the cog wheel icon in the upper right corner of the class Panopto folder to open the Settings menu.

3.2. Underneath Assignment Folder on the Overview tab, select Close. Note: A pop-up window will appear to confirm that you want to close the folder, as this action cannot be undone. Closing an assignment folder prevents students from accessing and adding content to the assignment folder. The assignment folder and its content will remain accessible to you as an instructor.

3.3. As noted above in 3.2., the instructor will still be able to access the assignments folder and it’s submissions. It will appear as closed in the Assignment Folder section of the Settings menu for the class Panopto folder and include the date on which it was closed (see below).

Note: you can create new assignments folders as needed by repeating from step 1 at the top of this guide.

Panopto Recordings

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