media information sources essay

Chapter 9: Media and Information Literacy

Oreva had nearly two dozen tabs up, showing various websites, videos, and journal articles on her research topic. At first, she was excited by all the information she was findings on the Mali Empire, a Western African Kingdom that flourished from about 1200 to 1600 ADE, that she wanted to present her informative speech on for class. However, as the night deepened, and it dawned on her that she might be pulling an all-nighter at the library, she became more and more despondent. Now, she just listlessly clicked from tab to tab, unable to concentrate on any source for long because there was just so much to read on the topic. A hand on her should startled her out of her reverie: “Hey, are you okay,” said a woman with glasses and brown hair, standing behind her and looking over her shoulder. “Wow, it looks like you have quite a lot of work ahead!” “ Tsh -yeah,” Oreva grumped. “I’m going to be here all night at this rate.” “Do you know how you’re going to organize all of those sources? Do you have some system?” “If you mean, ‘Do I have enough coffee to stay awake all night reading’ then yes,” Orevea joked. “Nah, I mean an actual system , ” the woman laughed. “Do you mind if I gave you some tips? ” “ Sure , but why are you being so helpful? To I look that clueless? ” Oreva asked. “ Oh goodness, no , ” the person reassured . “ I’m sorry, I should have introduced myself. My name’s Rebecca and I’m a research librarian. I’m here to help!”

Have you faced the same trouble as Oreva when looking for credible information? On the surface, it seems like it has never been easier to find material on any topic, whether on politics, fashion, science, relationships, or culture. To get this information, most people turn to search engines. Google search is the most used search engine on the internet, constituting nearly 92% of search engine market and processing nearly 9 billion requests per day (Mohsin, 2023). Although Google is an amazingly efficient search engine, as we talked about in Chapter Eight, it is a webcrawler program —meaning it picks up anything on the web that it detects is similar to your search keywords as well as other considerations such as advertisements and traffic. As such, search engines such as Google , Bing , Yahoo , or DuckDuckGo do not, and cannot, evaluate whether the information your search gets is necessarily factual, reliable, or credible, only what is related or paid for.

Another way that many people get their information from is their preferred social media platform. As Walker and Matsa (2021) found, Facebook still has the largest share of U.S. Americans who get their news from that platform (31%). However, for adults between 18-29, the preferred platforms are Snapchat (63%), TikTok (52%), Reddit (44%), and Instagram (44%) (Walker & Matsa, 2021). Collectively, approximately 79% of U.S. Americans reported getting news through social media websites. Much like the Google search engine, these searches may lead you to what is viral, popular, or trending, but not necessarily what is factual. Social media platforms also inhabit a grey area in media laws—on one hand they are not content producers of the news and have little legal obligation to ensure what is shown on their platform is credible information. On the other hand, they have enormous influence on how people interact with the news because it is the primary way people do engage with media content. Some social media companies have tried to—with varying degrees of success and effort—to combat misinformation , but since their revenue is advertisement generated, they have a monetary incentive to push information that promotes engagement (no matter the reason) not facts.

Unfortunately, there are many bad actors who take advantage of this weakness in search engines or social media platforms. For example, China’s “ Great Fire Wall ” serves to keep out content produced outside of their country while its 50 Cent Army (or wǔmáodǎng) amplifies pro-China propaganda abroad. Russia’s Internet Research Agency is a well-known troll-farm, spreading disinformation and propaganda in an effort to increase tensions, unrest, and dysfunction within enemy countries (including the United States) (Craig Silverman, 2023) while cracking down on Western internet traffic as it pursues its unjust war against Ukraine (Bandurski, 2022). Elon Musk, the owner of Twitter , has cut down on Twitter’s infrastructure to identify, track, and remove untrue, malicious, and unsubstantiated content (Drapkin, 2023) while Facebook has banned university professors studying the spread of disinformation on its platform (Bond, 2021). Entire platforms, such as The Parlor , Truth Social , 4Chan , and 8Kun pride themselves on having little or no content moderation, allowing users to spread everything from targeted hate campaigns to weird or malicious conspiracy theories such as QAnon .

Social media influencers use their vast networks to sell their products, generate advertisement revenue, and run morally and legally dubious operations, such as Stephen Crowder, Gwyneth Paltrow, or Andrew Tate. All of these problems, and more, are even more frightening in the context of research that has found that the top false news traveled through social networks faster and reach approximately 100 times more people than true news (Vosoughi et al., 2018). Your responsibility, as a content consumer and producer, is to make sure that you can identify, avoid, and create information that is rigorously made and vetted. In a democratic society, people make decisions, and their decisions can only be as good as the information they have to inform them. Spreading or consuming bad information (whether intentionally or not) makes it impossible to come to the best decisions for laws or policies for our communities.

Vetting Sources

The challenge of today is not finding information—it’s finding good information. Unfortunately, most people do not develop their information literacy skills and, instead, rely on mental shortcuts to make their decisions. For example, McGeough and Rudick (2018) found that students in public speaking classes made appeals to authority (e.g., “I found it in the library so it must be credible”), appeals to form/style (e.g., “The article was professionally formatted and in a print newspaper so I thought it was reliable”), appeals to popularity (e.g., “A lot of people use this source so it must be good”), and appeals to their own beliefs (e.g., “I am pro-guns and 2 nd Amendment, so I searched for information on ‘problems with gun control’”) when making their presentations. There are many reasons people rely on these shortcuts—lack of formal education, time constraints, stress, or unwillingness to develop ideas that are contrary to their important social groups (e.g., their religion or family). These shortcuts can influence how you vet, read, and use information for your presentations. Many times, students make decisions to choose their information sources because they have limited time (e.g., waiting until the night before an assignment is due) and cognitive bandwidth (e.g., they are stressed due to other class’s demands on time and attention). However, now is the time to develop these skills. If you do not know how to identify or create factual content, then you are more likely to make information choices based on convenience instead of rigor.

In this section, we offer one way that you can start to develop a stronger set of information literacy skills. We wish to be clear—this is not the only way to vet information, nor should this be the end of your journey on being a better information consumer or producer. You will need to routinely practice, revise, and update your skills. Doing so is especially important because internet trolls, online scammers, predatory corporations, and malicious governments are constantly updating their strategies for spreading misinformation and disinformation. Here, we’ll use the information literacy program SIFT to offer some guidance on vetting your sources (Caufield, 2017), informed by the best practices of the Association of College and Research Libraries .

The SIFT method has been found to an excellent way for students to begin learning information literacy skills because it encourages lateral reading (Brodsky et al., 2021). SIFT includes four moves: stop, investigate the source, find trusted coverage, and trace back to the original.

Before you even begin searching the Internet for information, STOP. What is your research purpose (e.g., to persuade, inform, or motivate)? What are you trying to do with the information you are looking at? Are you being open to competing or opposing viewpoints or have you searched using keywords that will automatically limit what kind of information you are going to get? Often, novice searchers have a vague idea of what they are looking for and then land on the first source that seems to connect to their topic. If you search this way, you are likely to land on information that has a particular viewpoint and then find yourself over focusing on it and excluding other information. Worst case scenario, you may find yourself in an echo chamber regardless of the credibility of information. Next, once you have found a source or a series of sources, STOP. Do you already think this source is credible, and if so, why? Relying on it because it is the first result of a search or because it agrees with your beliefs are poor reasons for relying on it. If you don’t know if it is credible or not, what criteria will you use to ascertain whether the source is worthwhile? Here, you should look at the reputation of the outlet (e.g., the news media corporation, academic journal, social media content producer, or individual expert or witness). Do they have a history of truth telling? Or, maybe they only have a history of reporting information that already affirms your beliefs or discounts/ignores competing views. If you don’t know if the source has a history of disseminating credible information, then you need to execute the next moves to ascertain its reliability.

Investigate the Source

If you have encountered a source that you never have before and/or if you don’t know if it is reputable or not, then you need to do some research on the outlet and/or author. What is their expertise and agenda? For example, many non-profit policy organizations such as the Heartland Institute , Heritage Institute , Cato Institute , Americans for Tax Reform , and the Family Research Council receive millions of dollars in donations from tobacco, oil, and gas industries or conservative religious groups. As result, a great deal of their policy downplays the harms of smoking cigarettes, hydraulic fracturing (i.e., fracking), climate change, and/or attacks LGBTQ rights and families. Many people might believe these are reputable sources because they are .org sites instead of .com sites, but .org simply means that it is an organization—there is no obligation on the part of that organization to give better information due to its .org status. This is not to say you should never visit these sources. There might be a need to know what a problem is or why it hasn’t been solved yet, and going to sources that promulgate bad information is a way to trace how untrue, harmful, or hateful content can negatively affect decision-making about a variety of issues. However, sources that are biased because of politics, faith, money, advertisement, or personal relationships must be approached with caution. By figuring out not just what a source says, but why it says it and who benefits from its advocacy, you can be a better content producer and consumer for your community.

Find Trusted Coverage

Next, is their advocacy in line with other outlets and, if not, why? That is, you should go to websites that offer information on the same topic to see if there is broad consensus or disagreement about the topic. For example, maybe the source you are using is older than a more recent source, indicating that knowledge in this field has changed. Or, the author has a fringe or minority view within a field that has broad consensus about an issue. To be clear, we are not saying that information that is generally agreed upon is always correct. However, when there is broad agreement on a topic then it requires a greater burden of proof for those who advocate against the established position. For example, NASA reports that approximately 97 percent of scientists agree that climate change is occurring, is affected by human pollution, and will negatively affect people around the world. But, don’t just take NASA’s word for it— The Intergovernmental Panel on Climate Change , the United Nations , World Health Organization , and hundreds of other governmental, corporate, non-profit, and academic sources agree on these propositions. To disagree with this, a person would need to demonstrate climate change is not occurring, that if it is occurring humans aren’t the cause for it, and/or that climate change will not harm people— an extremely high burden of proof given the number of sources that agree these things will occur or are occurring. Extraordinary claims require extraordinary evidence and refuting generally agreed on propositions is considered an extraordinary claim. All-too-often, people promote misinformation or disinformation by claiming to have insider knowledge that “they” (i.e., Big Government , Big Pharma , the Illuminati , the Lizard People , etc.) don’t want you to have. This type of discourse is especially useful on U.S. Americans because, culturally, most of our media and history is shaped by the idea that brave truth-tellers, patriots, or morally clear-eyed individuals are often a lone voice against a throng of the evil and ignorant. However, it is important to remember that real-life decisions should be based on facts and facts are something that can and should be agreed to and recognized by the majority of experts on a given topic (no, your uncle posting bad memes information from FreedomEagle.net/ patriotsforcoal is not an expert!). Those who cannot meet this burden of evidence only use this cultural idea to hide the fact that they simply cannot meet the evidential burden of their position and do not want you to draw on other sources that might disagree with their analysis.

Trace the Original

Finding the original source of information is more and more important as it becomes easier to share content and information across the Internet and social media. For example, in response to a medical study, news outlets reported: “Silent, not deadly; how farts cure diseases” (Burnett, 2018), “Sniffing your partners’ farts could help ward off disease” (Sun, 2017), and “Scientists say sniffing farts could prevent cancer” (UPI, 2014). However, tracing their claims to the original study reveals a much different picture. The study (Le Trionnaire, 2014) showed how hydrogen sulfide, compound associated with (among other things) the disgusting smell of rotten eggs or human flatulence, may be delivered to the mitochondria of cells to as a way to fight disease and cancer. The study did not say farts cured disease or cancer or even that the compound hydrogen sulfide did; rather, the report made the more limited claim that the compound may be used as a tool in fighting disease and cancer and its efficacy is promising. Pictures, video clips, tweets, reactions, and even (as we see in this example) full medical studies can be condensed into clickbait titles that are meant to provoke anger, frustration, laughter, or sadness—because in the world of social media algorithms all of those emotions translate into engagement which means more advertisement dollars. You must be able to trace information to its original source and then evaluate whether the information that you have read is accurately reported and credible. Otherwise, you may find yourself sniffing farts for no reason!

It is important to remember that no one, single study, article, podcast, or YouTube video proves or disproves anything. Rather, it is only in reading laterally multiple sources or studies published over years that a clearer picture of credible information emerges. Using SIFT, you can begin to develop the skills that allow you to see information claims as part of a wider network of efforts moving from ignorance to knowledge. For example, the non-profit group Center for Scientific Integrity that tracks retracted academic articles (i.e., articles that have been published but later removed because of research misconduct or fabrication) shows how some scholars have abused their responsibilities as researchers. In one case, Yoshitaka Fuji, a Japanese researcher in anesthesiology and ophthalmology, was forced to retract 183 published papers (Stromberg, 2015)!

On one hand, it is chilling to know how long Fuji was able to elude detection. On the other hand, catching errors (whether intentionally made or not) is exactly why scholars engage in lateral reading. Researchers may review the findings of a study against other studies to see if their findings agree with past work or conduct the same tests to see if they get approximately the same result. If they don’t, then it raises questions about the surety of the previous study’s claims, inviting scrutiny and changing knowledge claims as more evidence supports or doesn’t the original study—which is ultimately how Fuji’s research was found to be fraudulent.

All of this is to say, there is no magic bullet, no one good type of source that will ensure that you have good information. It is a constant practice and one that encourages you to not take mental shortcuts. Working to make sure you are informed, demanding that your sources provide factual information, and informing others with high quality information are the only ways that all of us live in a healthy information ecosystem. As the old saying warns, “Garbage in, garbage out,” or, when you consume bad information, you’ll likely produce bad decisions or conclusions. So, don’t settle for garbage!

Reading Journal Articles

You’ve found a variety of sources, used SIFT to test them, and feel confident that they offer a clear picture of the side or sides of an issue. Great! But, as you begin trying to read the journal articles, you find them to be incredibly dense and difficult to get through. Don’t worry—this is a common problem experienced by novice researchers. We find that one of the challenges of reading research articles is that novice researchers try to read the entire article from start to finish to ascertain if it is worth using or vetting. We wish to be clear—not all journal articles follow the format guidelines we explain here. Some articles are opinion pieces, reviews of books, arguments with fellow researchers, or creative pieces that aren’t easily captured in the type of organization we outline here. Therefore, we implore you to go beyond the advice we give here and develop a wide set of tools for reading a variety of research articles.

However, we do believe this approach to reading articles a great place to start and can provide the foundation for being a good researcher. Therefore, we encourage you to follow this order of reading your articles as you begin researching so you can reduce your time searching for articles, increase your comprehension, and utilize the most valuable knowledge in the manuscript. As you develop as a researcher in your area of study, you will most likely need to develop new skills until you reach mastery in your subject.

Title/Abstract

The title of a research article will contain the major concepts, ideas, theories, method of analysis, or insights from the study. For example, the study “ Highlighting the intersectional experiences of students of color: A mixed methods examination of instructor (mis)behavior ” by Vallade et al. (2023) describes the research participants (i.e., students of color), major concepts (i.e., intersectional experiences and instructor (mis)behaviors), and research methodology (i.e., mix-methods or a combination of quantitative and qualitative research). You should also read the study’s abstract, which appears on the first page of the article. The abstract is usually a 100–300-word outline of the study’s purpose, relevant literature, research method/design, major findings, and implications. By reading the title/abstract, you can get a good idea on whether the article connects to the topic you are studying or not. If not, go onto the next article and read its title and abstract. If so, then you need to proceed to the next step.

Introduction

The introduction of the article is usually not notated or labeled as such. Rather, it is simply the first part of the article, which proceeds from the very start to the first major section heading of the article. The introduction of the article should detail the research purpose, which usually contains two elements. The first is the ‘practical’ issue or the actual challenge, issue, or topic the article responds to. This information lets the reader know what problems they will be able to solve or mitigate by finding out what the researchers found. The second, is the ‘theoretical’ issue, which details the academic questions or gaps that the study tries to address. This content shows the reader how the researchers are building on past scholarship in this area and justifying the need for the present study.

Literature Review

The final section you should read is the literature review. Sometimes the literature review is named ‘Literature Review,’ but often it is not explicitly named. Instead, it is understood that the first major section heading after the introduction is the beginning of the literature review. The purpose of the literature review is to provide a summarization of all the past research that has been conducted in the past about the topic. The literature review should also show how the current research is meaningfully building on that information and should end with the hypotheses or research questions that the study will address. Remember, you should rarely, if ever, cite work from the literature review. Rather, when you find any important information you find in this section, you should find the literature being cited in the reference section and go read that particular study or source.

The method section will describe who (e.g., the participants and their demographic information) or what (e.g., the documents, speeches, or content) they got data from. It will also detail what procedures were used to gather data (e.g., surveys or interviews) or texts (e.g., documents, speeches, or content). For example, in a statistical report, it will show what survey instruments were used and how reliable they have been in past studies as a way to justifying their use in the present study. Finally, the section will detail how the researchers analyzed the data in order to come up with new insights. This could be the author or author team’s explication of their statistical procedures used to test a hypothesis. The method section is important to examine because even if the results and discussion are important, if the method section shows a poorly designed research project, then those insights showed be read with extreme caution.

Results/ Discussion

Now you are going to skip everything between the introduction and the section labeled ‘Results’ or ‘Findings’ and ‘Discussion’ or ‘Implications’ in the article. Novice researchers often think that the whole research article is something that can be cited from. However, information in the introduction, literature review, or method sections is often a summary of past research or information on the topic. In other words, it a secondary source, since you are relying on the author of the present article to understand and convey the information from past studies to you. The information in the results section should be the statistical tests, interview excerpts, or other information that is produced through the application of the research method. The discussion section should summarize what the findings or results of the research article were as well as detail (or, discuss) the implications of the study for the production of knowledge on the topic. Much like the introduction, the discussion will most likely explain the ‘practical’ and ‘theoretical’ implications of the study. In other words, it will describe how the knowledge produced through the research should inform peoples’ actions as they try to address the problems the research responds to (practical) as well as make a case for how it extends or challenges the existing research in that area for future researchers to build on in their own work (theoretical). The information in the article that is new, or is a primary source, is the information in the results and discussion. Therefore, if you find something in the literature review that is helpful, important, or worth noting, you should go to the reference list, find the source, and read the original source so you can cite it in your own work. If you don’t, and you cite information from the literature review in your own work, this is a form of academic dishonesty because you never actually read the original source.

We admit, sometimes research writing is needlessly difficult to read. We remember the first time we read an article that stated, “Due to the established lacunae in the field…” and were intimidated by the word “lacunae.” What does it mean? How important is it? It sounds so daunting! Lacunae, however, just means “gaps” or “holes.” The author, in establishing that there are missing answers to questions that were important to their field of study, used a word that immediately caused consternation and confusion from their audience. This word choice is an example bad writing because it needlessly confuses their audience, which should always be avoided! However, sometimes, technical jargon is necessary. The difference between a vein or artery, mitochondrion or ribosomes, verb or adjective, or discourse and rhetoric are important distinctions within their respective fields of study.

Often, we find that novice researchers, when encountering a new or unfamiliar word, just pass over the word in their reading and don’t use dictionaries to look it up because they: A) aren’t motivated to; or B) they feel like doing so is an admission of ignorance. However, if you wish to be able to consume and vet knowledge from a source, you will need to be able to understand what is written and that burden, ultimately, falls on you (the reader) to do the work to figure it out. Passing over a word, whether due to laziness or anxiety, robs you of a chance to grow your knowledge on a subject and eliminates the possibility that you can use or refute the information in a meaningful way.

Verbal and In-Text Ways to Cite Sources

After you have found a wide range of sources on the topic, winnowed them down to the ones that are the most reliable and credible, and mined them for information regarding your topic, it is time to put them in your speech or writing. We find that citing information can be some of the most anxiety producing work that students do. Often, they report getting incomplete, conflicting, or erroneous information about citing sources. As a result, many students put little effort into their citation practices because they think, “I’m going to get it wrong anyway, so why try?”

Conversely, some students rely solely on computer apps, such as EasyBib , BibTex , or Bib I t Now to do their citations for them. Relying on apps doesn’t build your information literacy skills. Doing so means you never bothered to learn how to do it correctly since there was an app that you thought would do it for you and, therefore, you won’t be able to tell if the program is producing a correct citation or not. As we’ll see later, these programs often incorrectly cite work. In short, you need to learn how to properly cite materials and practice those skills.

We cannot stress enough that properly citing your sources is an incredibly important practice in your work. Not only does it ensure that you are sharing information with others in a responsible way by letting them know where you got your information from, it also increases your credibility with your audience because they recognize your effort to keep them fully informed. Citation guides provide standardized system for reporting your sources so that your listeners or readers know exactly how and where to find your sources. There are a variety of ways to cite your information for your audience, but in this chapter, we’ll focus on the two most common styles: the American Psychological Association (APA) style guide and the Modern Language Society (MLA) handbook.

Verbal Citation

When giving a presentation, you need to verbally cite your sources so your audience can ascertain the quality of your sources. Failing to do so can make your audience to doubt or disagree with the content of your speech even if your information is correct. To avoid this, you need to verbally cite your sources in a way that supports your work while not being overly cumbersome to your speech and interrupting your flow. We suggest you use three pieces of information every time you cite something verbally: Name of Source , Credibility Statement of Source , Year of Publication . Here are a few examples of what you might say:

Dr. McGeough, who is a leading researcher in ancient Greek rhetorical philosophy, argued in a 2023 research article that…

In 2022, the World Health Organization, an internationally renowned inter-governmental body that studies health and medicine, reported…

In a research study spanning from 2015 to 2020, the internationally recognized data scientists at the Pew Research Center tracked voting habits of various groups and found…

Do you see the Name of Source , Credibility Statement of Source , Year of Publication in each of the examples? Although you can report the information in a variety of ways, each contains the information. Typically, you don’t have to give more information than this because doing so makes your speech awkward and filled with a lot of extraneous information. If your audience wants more specific information about your sources, they can ask for your written citations. You should have a “References” (APA) or “Works Cited” (MLA) paper or (if using a slideshow app such as PowerPoint or Google Slides) on the final slide. In those case, make sure to write out the reference information based on our advice below.

In- T ext Citation

There are two primary ways that you can cite information in text, or in the body of your writing. The first is called summary or synopsis . Luckily, we cite and report information the same whether it is a summary or synopsis. Let’s take the following passage that we might find in an academic journal article (sometimes called a periodical ): “After surveying 200 participants, the study found that people like dogs more than cats, hamburgers more than hotdogs, and cake more than pie.” Now, we’ll create a summary in both APA and MLA:

McGeough and Golsan (2023) discovered that people like dogs more than cats.

Researchers have discovered that people like dogs more than cats (McGeough & Golsan, 2023).

McGeough and Golsan discovered that people like dogs more than cats (1).

Researchers have discovered that people like dogs more than cats (McGeough and Golsan 1).

The sentences can be written either way, but both contain information that is specific to their citation style. Notice how in APA, the in-text citation shows the authors’ last names, the year of publication, and uses the ampersand symbol (“&”) whereas the authors last names, the page number the information was found on, and the word “and” was needed in MLA (we made up the year of publication and page number for the sake of the example). Also, notice how the summary focuses on one finding, even though the research found peoples’ preferences on three different things. If we had reported on all three findings, in our own words, then it would have been a synopsis. We can also write a direct quote if we cite it properly. For example:

Past research has found that “people like dogs more than cats, hamburgers more than hotdogs, and cake more than pie” (McGeough & Golsan, 2023, p. 1).

Past research has found that “people like dogs more than cats, hamburgers more than hotdogs, and cake more than pie” (McGeough and Golsan 1).

Note, that in APA, we have now added the page number to help a reader find the information that we are quoting whereas citation in MLA doesn’t change. In both cases, though, we use quotation marks to indicate that we are directly quoting material from a source. You must copy information from the source word-for-word if you are using a direct quotation.

Written References

Your references (APA) or works cited (MLA) pages are where you collect all of the information for your sources into one place. Doing this makes it easier for your reader to find the information you use in your writing. Let’s use the article, “Academic advising as teaching: Undergraduate student perceptions of advisor confirmation” and see how to cite it properly in your papers. First, let’s compare out how the citation appears on the article’s first page , Bib It Now , and proper APA :

Scott Titsworth, Joseph P. Mazer, Alan K. Goodboy, San Bolkan & Scott A. Myers (2015) Two Meta-analyses Exploring the Relationship between Teacher Clarity and Student Learning, Communication Education, 64:4, 385-418, DOI: 10.1080/03634523.2015.1041998

(Article’s first page)

Titsworth, S., Mazer, J. P., Goodboy, A. K., Bolkan, S., & Myers, S. A. (2015). Two Meta-analyses Exploring the Relationship between Teacher Clarity and Student Learning. Communication Education. Retrieved from https://www-tandfonline-com.proxy.lib.uni.edu/doi/full/10.1080/03634523.2015.1041998

(Bib It Now)

Titsworth, S., Mazer, J. P., Goodboy, A. K., Bolkan, S., & Myers, S. A. (2015). Two meta-analyses exploring the relationship between teacher clarity and student learning. Communication Education , 64 (4), 385-418. https://doi.org/10.1080/03634523.2015.1041998

Can you see the differences? The third citation is the correct way to cite it in APA. The differences you see are why it is so important to know how to cite information properly. If you just relied on the journal article or app, then your citation would be incorrect and you wouldn’t be informing your audience of your information in the standardized way. Let’s try it with MLA now:

Titsworth, Scott, et al. “Two Meta-analyses Exploring the Relationship between Teacher Clarity and Student Learning.” Communication Education, 9 June 2015, www-tandfonline-com.proxy.lib.uni.edu/doi/full/10.1080/03634523.2015.1041998.

Titsworth, Scott, et al. “Two Meta-analyses Exploring the Relationship between Teacher Clarity and Student Learning.” Communication Education , vol. 9, no. 4, 2015, pp. 385-418, https://doi.org/10.1080/03634523.2015.1041998 .

Again, can you spot the differences? The final example is the correct way to cite an article in MLA.

The examples we just gave are for journal articles, but there is a unique way to cite almost anything: tweets, textbooks, websites with authors, websites without authors, YouTube videos, and a whole lot more. There are thousands of books, blogs, online writing centers, and YouTube/TikTok videos on citation. We suggest you visit a reputable website that offers sample papers so you can compare your work to what is the correct, standard way of citing and formatting your paper. We recommend (and often use ourselves!) the Online Writing Lab (or OWL) website from Purdue University, which offers sample papers in APA and MLA .

As you look at the sample paper and your own, sing the children’s song from Sesame Stree t : “One of these things is not like the others/One of these things just doesn’t belong/Can you tell which thing is not like the others/By the time I finish my song?” That is, if your paper looks different than the sample paper’s formatting, in-text citation, or reference/works cited page, yours is most likely the one that is incorrect—fix it! When students turn in papers that do not adhere to proper formatting, then there are two primary explanations: either the student didn’t take the time/energy to do the work properly or the student cannot follow Sesame Street rules and make corrections to their paper based on comparing their work to a sample paper. Frankly, neither is a good look, which is why your professors (and audience) will get frustrated if you don’t take the time to properly reference your sources.

When you are trying to inform, persuade, or motivate your audience, you need to be able to communicate why you have come to the conclusions you have based on the evidence you have gathered. If you cannot explain why you believe something or if you believe something for poor reasons (e.g., “my family believes this,” “my friends all say this,” or “everyone knows this”), then you have not lived up to your responsibility to be a good, careful researcher. Being able to vet your evidence is the first step to not only demanding that you are an informed person, but that others around you live up to their responsibility to communicate in ways that are factually supported about important topics or problems you and your community may face.

Communication for College, Career, and Civic Life Copyright © by Ryan McGeough; C. Kyle Rudick; Danielle Dick McGeough; and Kathryn B. Golsan is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

Special Issue: Propaganda

This essay was published as part of the Special Issue “Propaganda Analysis Revisited”, guest-edited by Dr. A. J. Bauer (Assistant Professor, Department of Journalism and Creative Media, University of Alabama) and Dr. Anthony Nadler (Associate Professor, Department of Communication and Media Studies, Ursinus College).

Propaganda, misinformation, and histories of media techniques

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This essay argues that the recent scholarship on misinformation and fake news suffers from a lack of historical contextualization. The fact that misinformation scholarship has, by and large, failed to engage with the history of propaganda and with how propaganda has been studied by media and communication researchers is an empirical detriment to it, and serves to make the solutions and remedies to misinformation harder to articulate because the actual problem they are trying to solve is unclear.

School of Media and Communication, University of Leeds, UK

Introduction

Propaganda has a history and so does research on it. In other words, the mechanisms and methods through which media scholars have sought to understand propaganda—or misinformation, or disinformation, or fake news, or whatever you would like to call it—are themselves historically embedded and carry with them underlying notions of power and causality. To summarize the already quite truncated argument below, the larger conceptual frameworks for understanding information that is understood as “pernicious” in some way can be grouped into four large categories: studies of propaganda, the analysis of ideology and its relationship to culture, notions of conspiracy theory, and finally, concepts of misinformation and its impact. The fact that misinformation scholarship generally proceeds without acknowledging these theoretical frameworks is an empirical detriment to it and serves to make the solutions and remedies to misinformation harder to articulate because the actual problem to be solved is unclear.

The following pages discuss each of these frameworks—propaganda, ideology, conspiracy, and misinformation—before returning to the stakes and implications of these arguments for future research on pernicious media content.

Propaganda and applied research

The most salient aspect of propaganda research is the fact that it is powerful in terms of resources while at the same time it is often intellectually derided, or at least regularly dismissed. Although there has been a left-wing tradition of propaganda research housed uneasily within the academy (Herman & Chomsky, 1988; Seldes & Seldes, 1943), this is not the primary way in which journalism or media messaging has been understood in many journalism schools or mainstream communications departments. This relates, of course, to the institutionalization of journalism and communication studies within the academic enterprise. Within this paradox, we see the greater paradox of communication research as both an applied and a disciplinary field. Propaganda is taken quite seriously by governments, the military, and the foreign service apparatus (Simpson, 1994); at the same time, it has occupied a tenuous conceptual place in most media studies and communications departments, with the dominant intellectual traditions embracing either a “limited effects” notion of what communication “does” or else more concerned with the more slippery concept of ideology (and on that, see more below). There is little doubt that the practical study of the power of messages and the field of communication research grew up together. Summarizing an initially revisionist line of research that has now become accepted within the historiography of the field, Nietzel notes that “from the very beginning, communication research was at least in part designed as an applied science, intended to deliver systematic knowledge that could be used for the business of government to the political authorities.” He adds, however, that

“this context also had its limits, for by the end of the decade, communication research had become established at American universities and lost much of its dependence on state funds. Furthermore, it had become increasingly clear that communication scientists could not necessarily deliver knowledge to the political authorities that could serve as a pattern for political acting (Simpson, 1994 pp. 88–89). From then on, politics and communication science parted ways. Many of the approaches and techniques which seemed innovative and even revolutionary in the 1940s and early 1950s, promising a magic key to managing propaganda activities and controlling public opinion, became routine fields of work, and institutions like the USIA carried out much of this kind of research themselves.” (Nietzel, 2016, p. 66)

It is important to note that this parting of ways did not mean that no one in the United States and the Soviet Union was studying propaganda. American government records document that, in inflation-adjusted terms, total funding for the United States Information Agency (USIA) rose from $1.2 billion in 1955 to $1.7 billion in 1999, shortly before its functions were absorbed into the United States Department of State. And this was dwarfed by Soviet spending, which spent more money jamming Western Radio transmissions alone than the United States did in its entire propaganda budget. Media effects research in the form of propaganda studies was a big and well-funded business. It was simply not treated as such within the traditional academy (Zollman, 2019). It is also important to note that this does not mean that no one in academia studies propaganda or the effect of government messages on willing or unwilling recipients, particularly in fields like health communication (also quite well-funded). These more academic studies, however, were tempered by the generally accepted fact that there existed no decontextualized, universal laws of communication that could render media messages easily useable by interested actors.

Ideology, economics, and false consciousness

If academics have been less interested than governments and health scientists in analyzing the role played by propaganda in the formation of public opinion, what has the academy worried about instead when it comes to the study of pernicious messages and their role in public life? Open dominant, deeply contested line of study has revolved around the concept of ideology. As defined by Raymond Williams in his wonderful Keywords , ideology refers to an interlocking set of ideas, beliefs, concepts, or philosophical principles that are naturalized, taken for granted, or regarded as self-evident by various segments of society. Three controversial and interrelated principles then follow. First, ideology—particularly in its Marxist version—carries with it the implication that these ideas are somehow deceptive or disassociated from what actually exists. “Ideology is then abstract and false thought, in a sense directly related to the original conservative use but with the alternative—knowledge of real material conditions and relationships—differently stated” (Williams, 1976). Second, in all versions of Marxism, ideology is related to economic conditions in some fashion, with material reality, the economics of a situation, usually dominant and helping give birth to ideological precepts. In common Marxist terminology, this is usually described as the relationship between the base (economics and material conditions) and the superstructure (the realm of concepts, culture, and ideas). Third and finally, it is possible that different segments of society will have different ideologies, differences that are based in part on their position within the class structure of that society.

Western Marxism in general (Anderson, 1976) and Antonio Gramsci in particular helped take these concepts and put them on the agenda of media and communications scholars by attaching more importance to “the superstructure” (and within it, media messages and cultural industries) than was the case in earlier Marxist thought. Journalism and “the media” thus play a major role in creating and maintaining ideology and thus perpetuating the deception that underlies ideological operations. In the study of the relationship between the media and ideology, “pernicious messages” obviously mean something different than they do in research on propaganda—a more structural, subtle, reinforcing, invisible, and materially dependent set of messages than is usually the case in propaganda analysis. Perhaps most importantly, little research on media and communication understands ideology in terms of “discrete falsehoods and erroneous belief,” preferring to focus on processes of deep structural misrecognition that serves dominant economic interests (Corner, 2001, p. 526). This obviously marks a difference in emphasis as compared to most propaganda research.

Much like in the study of propaganda, real-world developments have also had an impact on the academic analysis of media ideology. The collapse of communism in the 1980s and 1990s and the rise of neoliberal governance obviously has played a major role in these changes. Although only one amongst a great many debates about the status of ideology in a post-Marxist communications context, the exchange between Corner (2001, 2016) and Downey (2008; Downey et al., 2014) is useful for understanding how scholars have dealt with the relationship between large macro-economic and geopolitical changes in the world and fashions of research within the academy. Regardless of whether concepts of ideology are likely to return to fashion, any analysis of misinformation that is consonant with this tradition must keep in mind the relationship between class and culture, the outstanding and open question of “false consciousness,” and the key scholarly insight that ideological analysis is less concerned with false messages than it is with questions of structural misrecognition and the implications this might have for the maintenance of hegemony.

Postmodern conspiracy

Theorizing pernicious media content as a “conspiracy” theory is less common than either of the two perspectives discussed above. Certainly, conspiratorial media as an explanatory factor for political pathology has something of a post-Marxist (and indeed, postmodern) aura. Nevertheless, there was a period in the 1990s and early 2000s when some of the most interesting notions of conspiracy theories were analyzed in academic work, and it seems hard to deny that much of this literature would be relevant to the current emergence of the “QAnon” cult, the misinformation that is said to drive it, and other even more exotic notions of elites conspiring against the public.

Frederic Jameson has penned remarks on conspiracy theory that represent the starting point for much current writing on the conspiratorial mindset, although an earlier and interrelated vein of scholarship can be found in the work of American writers such as Hofstadter (1964) and Rogin (1986). “Conspiracy is the poor person’s cognitive mapping in the postmodern age,” Jameson writes, “it is a degraded figure of the total logic of late capital, a desperate attempt to represent the latter’s system” (Jameson, 1991). If “postmodernism,” in Jameson’s terms, is marked by a skepticism toward metanarratives, then conspiracy theory is the only narrative system available to explain the various deformations of the capitalist system. As Horn and Rabinach put it:

“The broad interest taken by cultural studies in popular conspiracy theories mostly adopted Jameson’s view and regards them as the wrong answers to the right questions. Showing the symptoms of disorientation and loss of social transparency, conspiracy theorists are seen as the disenfranchised “poor in spirit,” who, for lack of a real understanding of the world they live in, come up with paranoid systems of world explanation.” (Horn & Rabinach, 2008)

Other thinkers, many of them operating from a perch within media studies and communications departments, have tried to take conspiracy theories more seriously (Bratich, 2008; Fenster, 2008; Pratt, 2003; Melley, 2008). The key question for all of these thinkers lies within the debate discussed in the previous section, the degree to which “real material interests” lie behind systems of ideological mystification and whether audiences themselves bear any responsibility for their own predicament. In general, writers sympathetic to Jameson have tended to maintain a Marxist perspective in which conspiracy represents a pastiche of hegemonic overthrow, thus rendering it just another form of ideological false consciousness. Theorists less taken with Marxist categories see conspiracy as an entirely rational (though incorrect) response to conditions of late modernity or even as potentially liberatory. Writers emphasizing that pernicious media content tends to fuel a conspiratorial mindset often emphasize the mediated aspects of information rather than the economics that lie behind these mediations. Both ideological analysis and academic writings on conspiracy theory argue that there is a gap between “what seems to be going on” and “what is actually going on,” and that this gap is maintained and widened by pernicious media messages. Research on ideology tends to see the purpose of pernicious media content as having an ultimately material source that is rooted in “real interests,” while research on conspiracies plays down these class aspects and questions whether any real interests exist that go beyond the exercise of political power.

The needs of informationally ill communities

The current thinking in misinformation studies owes something to all these approaches. But it owes an even more profound debt to two perspectives on information and journalism that emerged in the early 2000s, both of which are indebted to an “ecosystemic” perspective on information flows. One perspective sees information organizations and their audiences as approximating a natural ecosystem, in which different media providers contribute equally to the health of an information environment, which then leads to healthy citizens. The second perspective analyzes the flows of messages as they travel across an information environment, with messages becoming reshaped and distorted as they travel across an information network.

Both of these perspectives owe a debt to the notion of the “informational citizen” that was popular around the turn of the century and that is best represented by the 2009 Knight Foundation report The Information Needs of Communities (Knight Foundation, 2009). This report pioneered the idea that communities were informational communities whose political health depended in large part on the quality of information these communities ingested. Additional reports by The Knight Foundation, the Pew Foundation, and this author (Anderson, 2010) looked at how messages circulated across these communities, and how their transformation impacted community health.

It is a short step from these ecosystemic notions to a view of misinformation that sees it as a pollutant or even a virus (Anderson, 2020), one whose presence in a community turns it toward sickness or even political derangement. My argument here is that the current misinformation perspective owes less to its predecessors (with one key exception that I will discuss below) and more to concepts of information that were common at the turn of the century. The major difference between the concept of misinformation and earlier notions of informationally healthy citizens lies in the fact that the normative standard by which health is understood within information studies is crypto-normative. Where writings about journalism and ecosystemic health were openly liberal in nature and embraced notions of a rational, autonomous citizenry who just needed the right inputs in order to produce the right outputs, misinformation studies has a tendency to embrace liberal behavioralism without embracing a liberal political theory. What the political theory of misinformation studies is, in the end, deeply unclear.

I wrote earlier that misinformation studies owed more to notions of journalism from the turn of the century than it did to earlier traditions of theorizing. There is one exception to this, however. Misinformation studies, like propaganda analysis, is a radically de-structured notion of what information does. Buried within analysis of pernicious information there is

“A powerful cultural contradiction—the need to understand and explain social influence versus a rigid intolerance of the sociological and Marxist perspectives that could provide the theoretical basis for such an understanding. Brainwashing, after all, is ultimately a theory of ideology in the crude Marxian sense of “false consciousness.” Yet the concept of brainwashing was the brainchild of thinkers profoundly hostile to Marxism not only to its economic assumptions but also to its emphasis on structural, rather than individual, causality.” (Melley, 2008, p. 149)

For misinformation studies to grow in such a way that allows it to take its place among important academic theories of media and communication, several things must be done. The field needs to be more conscious of its own history, particularly its historical conceptual predecessors. It needs to more deeply interrogate its informational-agentic concept of what pernicious media content does, and perhaps find room in its arsenal for Marxist notions of hegemony or poststructuralist concepts of conspiracy. Finally, it needs to more openly advance its normative agenda, and indeed, take a normative position on what a good information environment would look like from the point of view of political theory. If this environment is a liberal one, so be it. But this position needs to be stated clearly.

Of course, misinformation studies need not worry about its academic bona fides at all. As the opening pages of this Commentary have shown, propaganda research was only briefly taken seriously as an important academic field. This did not stop it from being funded by the U.S. government to the tune of 1.5 billion dollars a year. While it is unlikely that media research will ever see that kind of investment again, at least by an American government, let’s not forget that geopolitical Great Power conflict has not disappeared in the four years that Donald Trump was the American president. Powerful state forces in Western society will have their own needs, and their own demands, for misinformation research. It is up to the scholarly community to decide how they will react to these temptations.

Mainstream Media
/ Propaganda

Cite this Essay

Anderson, C. W. (2021). Propaganda, misinformation, and histories of media techniques. Harvard Kennedy School (HKS) Misinformation Review . https://doi.org/10.37016/mr-2020-64

Bibliography

Anderson, C. W. (2010). Journalistic networks and the diffusion of local news: The brief, happy news life of the Francisville Four. Political Communication , 27 (3), 289–309. https://doi.org/10.1080/10584609.2010.496710

Anderson, C. W. (2020, August 10). Fake news is not a virus: On platforms and their effects. Communication Theory , 31 (1), 42–61. https://doi.org/10.1093/ct/qtaa008

Anderson, P. (1976). Considerations on Western Marxism . Verso.

Bratich, J. Z. (2008). Conspiracy panics: Political rationality and popular culture. State University of New York Press.

Corner, J. (2001). ‘Ideology’: A note on conceptual salvage. Media, Culture & Society , 23 (4), 525–533. https://doi.org/10.1177/016344301023004006

Corner, J. (2016). ‘Ideology’ and media research. Media, Culture & Society , 38 (2), 265 – 273. https://doi.org/10.1177/0163443715610923

Downey, J. (2008). Recognition and renewal of ideology critique. In D. Hesmondhaigh & J. Toynbee (Eds.), The media and social theory (pp. 59–74). Routledge.

Downey, J., Titley, G., & Toynbee, J. (2014). Ideology critique: The challenge for media studies. Media, Culture & Society , 36 (6), 878–887. https://doi.org/10.1177/0163443714536113

Fenster (2008). Conspiracy theories: Secrecy and power in American culture (Rev. ed.). University of Minnesota Press.

Herman, E., & Chomsky, N. (1988). Manufacturing consent: The political economy of the mass media. Pantheon Books.

Hofstadter, R. (1964, November). The paranoid style in American politics. Harper’s Magazine.

Horn, E., & Rabinach, A. (2008). Introduction. In E. Horn (Ed.), Dark powers: Conspiracies and conspiracy theory in history and literature (pp. 1–8), New German Critique , 35 (1). https://doi.org/10.1215/0094033x-2007-015

Jameson, F. (1991). Postmodernism, or, the cultural logic of late capitalism . Duke University Press.

The Knight Foundation. (2009). Informing communities: Sustaining democracy in the digital age. https://knightfoundation.org/wp-content/uploads/2019/06/Knight_Commission_Report_-_Informing_Communities.pdf

Melley, T. (2008). Brainwashed! Conspiracy theory and ideology in postwar United States. New German Critique , 35 (1), 145–164. https://doi.org/10.1215/0094033X-2007-023

Nietzel, B. (2016). Propaganda, psychological warfare and communication research in the USA and the Soviet Union during the Cold War. History of the Human Sciences , 29 (4 – 5), 59–76. https://doi.org/10.1177/0952695116667881

Pratt, R. (2003). Theorizing conspiracy. Theory and Society , 32 , 255–271. https://doi.org/10.1023/A:1023996501425

Rogin, M. P. (1986). The countersubversive tradition in American politics. Berkeley Journal of Sociology, 31 , 1 –33. https://www.jstor.org/stable/41035372

Seldes, G., & Seldes, H. (1943). Facts and fascism. In Fact.

Simpson, C. (1994). Science of coercion: Communication research and psychological warfare, 1945–1960. Oxford University Press.

Williams, R. (1976). Keywords: A vocabulary of culture and society . Oxford University Press.

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This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided that the original author and source are properly credited.

International Media and Information Literacy e-Platform

Unit 1: Understanding Media and Information Literacy – An Orientation
Unit 2: MIL, Civic Participation and Right to Information
Unit 3: Interacting with media and other content providers such as libraries, archives and internet communications companies
Unit 4: MIL, digital skills, cultural participation/creativity and entrepreneurship
Unit 5: MIL, Teaching and Lifelong Learning

Unit 1: Understanding Media and Information Literacy - An orientation

Defining the similarities and differences between 'information' and 'media'
Exploring the importance of the content providers
Describing key learning outcomes of media and information literacy

Learning Objectives

At the end of this module educators should be able to:

Identify key learning outcomes/elements and convergence of media and information literacy and digital skills
Understand media and information literacy, and its importance and relevance in the lives of learners and educators today
Identify and explore the normative roles of content providers such as libraries, archives, museums, media, digital communications companies
Explore these roles as manifested (or absent) in a variety of texts

Level of Competencies Targeted in this Unit:

Basic / Intermediate

Multiple Roles of Media

Media, digital communication companies, and other content providers play a central role in information and communication processes. They are one way of communicating information, although their role is much broader than that. To the extent that such media are an important part of every society’s communication system, their institutional make-up is often meshed with a variety of non-media content providers, such as libraries, museums, archives, Internet communication companies, other information organizations and citizens who produce their own content.

For the purpose of this MIL curriculum, news media are normatively defined (irrespective of the nature and technologies used) as sources of credible and current information created through an editorial process determined by journalistic values whereby editorial accountability can be attributed to a specific organization or a legal person. This is not to ignore the realities where norms are not lived up to – such as through “media capture” cases and other normative failures, which is why critical thinking, through MIL, should be applied to the media as to all the content providers.

Media and other content providers can be assessed as to whether they live up to their normative roles. They are expected to:

Act as channels of information and knowledge through which citizens communicate with each other and make informed decisions
Facilitate informed debates between diverse social actors
Provide us with much of what we learn about the world beyond our immediate experience and serve as means by which a society learns about itself and builds a sense of community
Function as a watchdog of government in all its forms, and promote transparency in public life and public scrutiny of those in power through exposing corruption, maladministration and corporate wrong-doing
Be essential facilitators of democratic processes and one of the guarantors of free and fair elections
Be a vehicle for cultural expression and cultural cohesion within and between nations
Function transparently as an advocate and social actor in their own right while respecting pluralistic values

Convergence

UNESCO and experts in different fields, have coined the umbrella concept of media and information literacy bringing together related fields that have the same overall learning objective to empower learners and citizens to develop critical skills in the consumption, use, creation and sharing of content.

Information could be grouped into primary sources, for example research reports, and theses; secondary sources, for example books, journals, magazines, newspapers; and tertiary sources taken from primary and secondary sources, such as databases, repositories, and bibliographies. On one side, MIL addresses textual outputs (either electronic or paper-based publications) that normally undergo peer-review and long editing processes. This is intellectual property from which citations, references and bibliography can be taken. MIL is also about mass media which considers the subtleties of image, colour, and sound in messages availed by different providers, such as television, social networks, and filmmaking companies. Although institutions do not always live up to normative expectations, the media broadly should exist to inform, educate and entertain.

See Table (1.1) which illustrates the relation and convergence of content, issues, methods, tools, components of information, media, and technology.

Pedagogical Approaches and Activities

In summary: as discussed earlier in this Curriculum (Part 1) various pedagogical approaches are possible. Please review the list in Part 1 and decide which approach to apply to the suggested Activities below and others that you may formulate.

Consider the characteristics of MIL described in Figure 1 in the Media and Information Literacy Curriculum and Competency Framework for Educators (Part 1). Discuss each characteristic. Write down what each of these means to you. Do you think this description is complete? What do you think should be included?

Media literacy
Library literacy
Computer literacy
Freedom of expression literacy
Internet literacy
Digital literacy
News literacy
Cinema literacy
Games literacy
Social media literacy
AI literacy
Data literacy
Safety literacy
Security literacy
Privacy literacy

Using the Internet or a library, research various definitions of each of these terminologies. What do you observe about the relationship between and among these individual terminologies or notions of MIL? Write one paragraph describing what would be your rationale for combining media literacy and information literacy as MIL.

Sourcing Information

The proper use of information made available by media and various information providers depends on people’s abilities to understand their information needs, and to locate, retrieve and evaluate the quality of the information they can access. Today, there is an extremely wide and diverse selection of information material, content, and resources available, particularly on the Internet, varying greatly in accuracy, reliability, and value. In addition, this information exists in a variety of forms (e.g. as text, image or statistic, electronically or in print), that can be made available through online repositories and portals, virtual and real libraries and documentary collections, databases, archives, museums, etc. The most important factor, however, is that the quality of this information can range from ‘very good’ to ‘very bad’.

Before evaluating information sources, it is important to think about what the information is for. This will help you to identify credible information sources. The key questions might be:

What source or what kind of source would be the most credible for providing information in this particular case? Which sources are likely to be fair, objective, lacking hidden motives, showing quality control?

We can think of information as being held by media and other information providers, such as libraries, museums, archives and the Internet.

Information providers roles

facilitate teaching and learning processes
provide access to all types of information (often free of charge, plural, reliable and without restrictions)
serve as a gateway to information
promote universal values and civil rights, such as freedom of expression and information
serve as society’s collective memory
gather information
preserve cultural heritage

At the same time, these providers sometimes play other over-riding roles as means to make money, as a political tool, as a cultural hegemony, etc

List of activities and exercices

Explore content differences among various types of content providers, for example: which provide more information than advertising or entertainment; which give oxygen to misinformation or hate speech. Also identify the content types - for example, monographic vs serial formats and understand how they differ. Learners could explain what is the difference between each type of publication as appropriate; and name two examples for each type of publication.
Library catalogues are a source of quality information. Ask learners to familiarize themselves with the key entries: author, title and subject, and define a topic and search for two sources of every type of information and media that they can find.
Survey the media to find resources or media texts that are examples of the functions listed above. Identify texts that illustrate these roles on a local, national and global level.
Compare the characteristics of library catalogues so you can use them to find the information you are researching in order to optimize time and dedication. a) Mention the library catalogues you are familiar with and search for four more, preferably from colleges. b) Do a search on a topic of your interest in the catalogues that you consider to be the best among those consulted. c) List five references of books or other materials that you found in the catalogues that you consider to be the best. Reflect on and provide arguments as to why you think they are the best.
Survey college/university or public libraries to find books or other resources which provide information about sustainable development, democracy, other parts of the world, different cultures, social and economic life, or other issues of interest to you. Explore questions such as: Who decides on the level of resources that should be allocated to libraries? Who decides which books should be included in the library and which should be excluded? Who decides which books are more important than others? How does budget and copyright impact on role? Are libraries serving their purposes? (A similar activity could be organized for museums or archives).
The media can encourage the development and building of a nation but can also foster exclusivist nationalism. Discuss how and why media exercise these functions. Think about the content of the media in your country. How many different points of view can you find on development, nation building and national interests and from which perspective?
Search the web to find stories relating to the deliberate destruction of libraries, museums or archives or certain books due to war, conflicts, etc. How can you verify that this story is true? Given that this is the first unit, educators may not have been exposed to the requisite skills to answer this question, so should signal this as an upcoming competence and move on to the other questions. How could the destruction of media, libraries, archives, and of digital communications and other resources, affect people, their history or culture? What are some other implications, based on your observation, of such actions?
What is public domain information? Research how public domain information is treated by two government institutions in your country. Debate the adequacy of information provided by these institutions. Are there national policies for how information should be made public? Do access to information laws exist in your country? Are these being used? What are citizens’ entitlements to transparency?
Based on the answers provided from the activity suggested above, indicate the outcomes for media and information literacy (what the media and information literate person should be able to do).
Make a list of media that are present in the daily lives of learners and educators today. What are the key roles and functions that each of these media perform? What do you think it means to be ‘literate’ when it comes to using these content providers? What knowledge, skills and attitudes are necessary?
Keep a journal for one day in which you record your daily use and interaction with content providers, such as libraries, archives, museums, media and digital communications companies. What patterns emerge in your personal use? How many hours do you spend engaged with platforms such as the Internet, television or radio, gaming devices, etc.? What roles are these content providers playing in your life?
Take a walking tour of your school or neighbourhood. List the examples of content providers that are present in these environments. Which of the roles listed above do these examples illustrate?

Imagine that you wake up one day and there are no more media, libraries, or

institutions offering lnternet and mobile telephone services. ln addition, all newspapers, magazines, radio stations and TV channels have disappeared. Analyse in small groups what would happen to citizens:

How would they be informed now?
How would they communicate news about facts and events?
What would happen with the decisions you usually make?
What would you – personally – most miss in such a situation?
What would society lose with this kind of problem?
Write a ‘letter to the editor’ with your conclusions on the value of the content providers in a democratic society, provided they live up to their normative roles.

Importance of MIL for Citizens

MIL is concerned with giving people an understanding of the importance of content providers such as libraries, archives, museums, media and Internet communications companies in order to:

differentiate between information and other content, and assess content providers
make informed decisions
learn about information verification through reseach
build a sense of community based on shared facts and rights respecting narratives
maintain public discourse conducive to democracy and sustainable development
critically participate in the life cycle of information and other content
engage in lifelong learning

Further, MIL should spur citizens to become active producers of information and innovators of media and information products. MIL should incite them to use new and traditional media for self-realization, creativity and greater participation in their country’s democracy and the global information network.

Assessment & Recommendations

Written examinations
Essays, reflection and reaction papers to lectures, case studies, audioviual presentations/viewings
Participation in grup learning activities
Production of information-education-communication materials (e.g. posters, brochures, infographics, social media cards, vlogs)
Research paper
Investigative story/report

Module 1 : Citizenship, Freedom of Expression and Information, Access to Information, Democratic Discourse and Life-long Learning

Unit 1: Understanding Media and Information Literacy – An Orientation

Duration: 2 Hours

KEY TOPICS:

Defining ‘information’ and ‘media’
Exploring the importance of the media and other information providers
Describing key learning outcomes of media and information literacy

LEARNING OBJECTIVES

At the end of this module teachers should be able to:

Identify key learning outcomes/elements of media and information literacy
Understand media and information literacy, and its importance and relevance in the lives of students and teachers today
Explore the roles of media and other information providers such as libraries, archives and Internet
Explore these roles in a variety of media and information texts

PEDAGOGICAL APPROACHES and ACTIVITIES

Multiple roles of media.

Media and other information providers play a central role in information and communication processes. They are one way of communicating information, although their role is much broader than that. For the purpose of the MIL curriculum, media are defined (irrespective of the nature and technologies used) as sources of credible and current information created through an editorial process determined by journalistic values whereby editorial accountability can be attributed to a specific organization or a legal person. To the extent that media are an important part of every society’s communication system, their institutional make-up can mesh with a variety of non-media information providers, such as libraries, museums, archives, Internet information providers, other information organizations and citizens who produce their own content.Media play several roles. They:

act as channels of information and knowledge through which citizens communicate with each other and make informed decisions
facilitate informed debates between diverse social actors
provide us with much of what we learn about the world beyond our immediate experience
are means by which a society learns about itself and builds a sense of community
function as a watchdog of government in all its forms, promoting transparency in public life and public scrutiny of those with power through exposing corruption, maladministration and corporate wrong-doing
are essential facilitators of democratic processes and one of the guarantors of free and fair elections
are a vehicle for cultural expression and cultural cohesion within and between nations
function as an advocate and social actor in its own right while respecting pluralistic values

Sourcing Information

Before evaluating information sources, it is important to think about what the information is for. This will help you to identify credible information sources. The key questions might be:

We can think of information as being held by media and other information providers, such as libraries, museums, archives and the Internet. These information providers have a number of roles, including to:

facilitate teaching and learning processes
provide access to all types of information (often free of charge, plural, reliable and without restrictions)
serve as a gateway to information
promote universal values and civil rights, such as freedom of expression and information
serve as society’s collective memory
gather information
preserve cultural heritage
Survey the media to find resources or media texts that are examples of the functions listed above. Identify texts that illustrate these roles on a local, national and global level. Survey college/university or public libraries to find books or other resources available which provide information about democracy, other parts of the world, different cultures, social and economic life, etc. Explore questions such as: Who decides on the level of resources that should be allocated to libraries? Who decides which books should be included in the library and which should be excluded? Who decides which books are more important than others? Are libraries serving their purposes? (A similar activity could be organized for museums or archives)
The media play an important role in helping to encourage the development and building of a nation. Discuss how undue restrictions that might be imposed on media can prevent the media from exercising this function. Think about the content of media in your country. How many different points of view can you find on development, nation building and national interests and from which perspective?
Search the web to find stories relating to the deliberate destruction of libraries, museums or archives or certain books due to war, ethnic conflicts, etc. How can you verify that this story is true? Given that this is the first unit, teachers may not have been exposed to the requisite skills to answer this question, so should not spend too much time on it but move on to the other questions. How could the destruction of media, libraries, archives and other information providers, resources available and services offered by those institutions affect people, their history or culture? What are some other implications, based on your observation, of such actions?
What is public demain information? Research how public domain information is treated by two government institutions in your country. Debate the adequacy (or lack thereof) of information provided by these institutions. Are there national policies for how information should be made public? Does access to information laws exist in your country? Are these being used? What are citizens’ entitlements as mentioned in Article 19 of the Universal Declaration of Human Rights?
Based on the answers provided from the activity suggested above, indicate the outcomes for media and information literacy (what the media and information literate person should be able to do). What does each individual term mean?
Make a list of media that are present in the daily lives of students and teachers today. What are the key roles and functions that each of these media perform? What do you think it means to be ‘literate’ when it comes to using the media and other information providers? What knowledge, skills and attitudes are necessary?
Keep a journal for one day in which you record your daily use and interaction with media and information providers, such as public and private Internet information providers. What patterns emerge in your personal use? How many hours do you spend engaged with media and technology such as the Internet, television or radio? What roles are these media and other information providers playing in your life?
Take a walking tour of your school or neighbourhood. List the examples of media and other information providers that are present in these environments. Which of the roles listed above do these examples illustrate?
How would they be informed now?
How would they communicate news, facts, and events?
What would happen with the decisions you usually make?
What would you – personally – most miss in such a situation?
What would society lose with this kind of problem?
Write a ‘letter to the editor’ with your conclusions on the value of the media and information in a democratic society.

IMPORTANCE OF MIL FOR CITIZENS

Media and information literacy (MIL) brings together disciplines that were once separate and distinct. MIL is concerned with giving people an understanding of the importance of media and other information providers in order to:

make informed decisions
learn about the world around them
build a sense of community
maintain public discourse, and
engage in lifelong learning

Further, MIL should spur citizens to become active producers of information and innovators of media and information products, as well as critical thinkers. MIL should incite them to use new and traditional media for self-expression, creativity and greater participation in their country’s democracy and the global information network. ACTIVITIES

Consider the characteristics of MIL described in Figure 1 in the Media and Information Literacy Curriculum and Competency Framework for Teachers (Part 1). Discuss each characteristic. Write down what each of these means to you. Do you think this description is complete? What do you think should be included?
Media literacy
Library literacy
Computer literacy
Freedom of expression literacy
Internet literacy
Digital literacy
News literacy
Cinema literacy
Games literacy
What do you observe about the relationship between and among these individual terminologies or notions of MIL? Write one paragraph describing what would be your rationale for combining media literacy and information literacy as MIL.
Unit 2: MIL and Civic Participation
Unit 3: Interactive with Media and Other Information Providers such as Libraries, Archives and the Internet
Unit 4: MIL, Teaching and Learning

Aberystwyth University
News and Media
Different types of media sources

News and Media: Different types of media sources

1. Introduction
2. Before you begin: the digital you
3. What is media and media literacy?
Academic and non-academic sources
Locating print media
Locating broadcasting media
Locating internet media
Fake news and social media
Algorithms and social media
Misinformation and Disinformation
Facts vs opinion
Free speech
7. Understanding Bias in the Media
8. Importance of evaluating and fact checking information
9. Library resources, other sources and Glossary
Introduction

Information can come from anywhere and everywhere! Social media, blogs, podcasts, personal experiences, interviews, books, journal and magazine articles, expert opinions, newspapers, and websites.

The type of information you need will of course vary depending on the question you are trying to answer.

Different assignments require you to search and find information from a variety of sources. This page will help guide you to understand where to go to find certain types of information.

Print Media
Broadcasting Media
Internet Media

As mentioned previously, media is a means of communication, such as radio and television, newspapers, magazines, and the internet, that reach or influence people widely.

In general, we can classify media in to three main categories:

Take a look through the following tabs to see examples of the different media available.

Newspapers are printed and distributed on a daily or weekly basis and can be available online. The information within can include news related to sports, politics, technology, science, local news, national news, international news, birth and death notices, as well as entertainment news related to fashion, celebrities and movies.
Magazines are printed on a weekly, monthly, quarterly, or annual basis. Magazine articles contain information about finance, food, lifestyle, celebrity, fashion, sports, etc.
books focus on a particular topic or subject, giving you the reader the ability to absorb more information and knowledge about the subject or topic area.
There are many television channels out there! You can have a general channel which will include a variety of programmes such as documentaries, series, travel, news, film, lifestyle, politics, drama etc. Then you can have a dedicated channel for the type of information that is shared. Each channel will deliver a different type of content. For example, you can have a channel for news, another channel for drama, another one dedicated to movies, sports, animation, nature, travel, politics, cartoon, religion and so on. Television is the foremost and top broadcasting media due to its reach to the audience.
Radio uses radio waves to transmit and broadcast entertaining, informative, and educative content to the public. Due to its high reach to the audience, radio is widely used for advertising products and services. Radio is one of the oldest means of entertainment.
Films have world-wide reachability. It’s the best type of mass media to promote cultures and spread social awareness.

Social media can provide instant, far-reaching news faster than traditional news outlets or sources. But, you will need to be careful and vigilant as there is an increasing need to verify the accuracy of this information. Find more about evaluating information and checking facts .

Social networks or websites

Social media networks include sites such as Facebook, Instagram, Twitter, YouTube, Tumblr, TikTok, LinkedIn, Snapchat, Quora, Reddit, Pinterest, etc. They are very easily set up, user-friendly and widely used by people around the world to connect with each other and to share information. Although we can find any type of news here, always err on the side of caution as the news shared may be misleading because of the lack of regulations on the content shared.

Online forums

An online forum is an online "virtual" location or place where we can comment, message, or discuss a particular topic. Forums allow us to share knowledge with other people with the same interest.

Podcast

A podcast is a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically. A podcast can be a series of audios focusing on a particular topic or theme. Anyone can share and communicate their knowledge with the world.
<< Previous: 4. Media sources
Next: Academic and non-academic sources >>
Diweddarwyd / Last Updated: Apr 3, 2024 2:30 PM
URL: https://libguides.aber.ac.uk/newsandmedia
Argraffu / Print page

Hygyrchedd / Accessibility

Home — Essay Samples — Information Science and Technology — Digital Literacy — The Value of Being a Media and Information Literate Individual

The Value of Being a Media and Information Literate Individual

Categories: Digital Literacy

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Essay on Media And Information Literacy

Students are often asked to write an essay on Media And Information Literacy in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Media And Information Literacy

Understanding media and information literacy.

Media and Information Literacy (MIL) is knowing how to smartly handle and use information from different sources like TV, internet, and books. It’s like learning to swim in a sea of endless news, pictures, and videos.

The Importance of MIL

It’s crucial because it helps you tell what’s true from what’s not. With MIL, you can make better choices about what to read, watch, and share. It’s like having a map in the world of media.

Learning to Check Facts

A big part of MIL is learning to check if something is correct. Before believing a story, see if trusted places also report it. It’s like double-checking your answers in a test.

Using Media Wisely

MIL teaches you to use media in a good way. It means not spending too much time on screens and knowing that not everything online is good for you. It’s about making smart media choices.

Sharing Responsibly

With MIL, you learn to think before you share something online. Ask yourself if it’s helpful, true, and kind. It’s about being a good friend in the digital world.

250 Words Essay on Media And Information Literacy

Media and Information Literacy, or MIL, is knowing how to smartly use the internet, newspapers, books, and other ways we get information. It’s like learning how to fish in a huge sea of news and facts. With MIL, you can tell which fish are good to eat and which might make you sick.

Why MIL is Important

Today, we get bombarded with tons of messages and pictures through our phones, TVs, and computers. Some of these are true, but others are not. MIL helps you sort out the truth from the lies. It’s like having a special tool that helps you know which friend is telling the truth and which is just making up stories.

One part of MIL is checking if something is true or not. Before you believe a story, ask yourself: Who wrote this? Why did they write it? Is there proof? It’s like being a detective, looking for clues to solve a mystery.

MIL also teaches you to use media in a good way. It means spending the right amount of time watching TV or playing games and also using the internet to learn new things. Think of it as a diet for your brain—you need a mix of fun, learning, and rest.

Sharing the Right Information

Lastly, MIL helps you share information the right way. Before you send a message or a picture to others, think: Is it kind? Is it necessary? Is it true? By doing this, you can be a hero who helps stop lies and spread kindness.

500 Words Essay on Media And Information Literacy

Media and information literacy is like learning how to read a map in a world full of signs and messages. It teaches us how to understand and use the information we get from television, the internet, books, and other sources. Just like knowing how to read and write helps us in school, media literacy helps us make sense of the news, advertisements, and even social media posts we see every day.

The Need for Media Literacy

We live in a time when we are surrounded by a sea of information. From the moment we wake up to the time we go to bed, we are bombarded with messages from our phones, TVs, and computers. With so much information coming at us, it’s important to know what is true and what isn’t. This is where media literacy comes in. It helps us tell the difference between facts and opinions, and it teaches us to ask questions about what we see and hear.

Spotting Fake News

One of the biggest challenges today is fake news. This is information that is made to look real but is actually made up to fool people. Media literacy gives us the tools to spot fake news by checking where the information comes from, who is sharing it, and whether other reliable sources are reporting the same thing. By being careful and checking the facts, we can avoid being tricked by false information.

Using Information Wisely

Information isn’t just about news. It’s also about understanding how to use the internet safely and responsibly. Media literacy teaches us to protect our private information online, to be respectful to others, and to understand how our clicks and shares can spread information quickly, for better or for worse. It’s like learning the rules of the road before driving a car.

Advertising and Persuasion

Advertisements are everywhere, trying to persuade us to buy things or think a certain way. Media literacy helps us see the tricks advertisers use to grab our attention and make us want something. By understanding these tricks, we can make better choices about what we buy and believe.

Creating Media

Media literacy is not just about what we take in; it’s also about what we put out into the world. With smartphones and the internet, anyone can be a creator. Media literacy teaches us how to share our own stories and ideas in a clear and honest way, and how to respect other people’s rights and feelings when we do.

In conclusion, media and information literacy is an important skill for everyone, especially students. It helps us navigate through the vast amount of information we encounter every day and use it in a smart and ethical way. By being media literate, we can be better students, smarter consumers, and more responsible citizens in our digital world.

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Primary, Secondary, and Tertiary Sources of Information in the Sciences: Types of Information Sources

Videos about Information Sources
Science Databases and Popular Science Sources

What are Primary, Secondary and Tertiary Sources of Information?

What are the different types of sources of information used in research .

Generally, there are three basic types of information sources in research including primary, secondary, and tertiary. They are as follows:

Primary Sources: Primary sources of information are first hand accounts of research or an event including original scholarly research results, raw data, testimony, speeches, historic objects or other evidence that provides unique and original information about a person or an event. These sources were created at the time which the observation or event occurred but can also be created later by an eyewitness. Primary sources allow researchers direct access to original ideas, events, and data. Some examples of primary sources include published original scholarly research articles, original creative works, and eyewitness accounts of contemporaneous events.

Secondary Sources: Secondary sources analyze, synthesize, evaluate, and interpret primary sources (or other secondary sources). Secondary sources are created after an event has occurred and are written by someone who did not experience or observe the event first hand. Some examples of secondary sources include articles that interpret original scholarly research results and critiques of original creative works. Secondary sources are not evidence, but rather comment on and discuss previous evidence.

Tertiary Sources: Tertiary sources of information provide broad overviews or condensed narratives of topics. They analyze and summarize the information in primary and secondary sources in order to provide background on a idea, event, or topic. Tertiary resources often provide data in a convenient form and provide context of the topic for a frame of reference. Some examples of tertiary sources include textbooks, dictionaries, encyclopedias, and almanacs.

Examples of Information Source Types

A word about wikipedia.

Wikipedia: A Good Starting Point But NOT A Citable Source

What is Pop-sci?

What is pop-sci?

Elements of a Scholarly Research Article

Common elements of a scholarly article:

Authors and their credentials
Introduction including background information on subject, literature review, statement of research problem, and hypothesis
Limitations of research
Recommendations for further research

Quick Summary

Next: Videos about Information Sources >>
Last Updated: Dec 7, 2023 8:46 AM
URL: https://libraryguides.uwsp.edu/InformationSourcesInTheSciences

Home / Essay Samples / Information Science and Technology / Digital Literacy / Navigating the World of Information: Media Literacy

Navigating the World of Information: Media Literacy

Category: Information Science and Technology , Sociology
Topic: Digital Literacy , Effects of Social Media , Modern Society

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Chapter 9: Media and Information Literacy

Vetting Sources

Investigate the Source

Find Trusted Coverage

Trace the Original

Reading Journal Articles

Title/Abstract

Introduction

Literature Review

Results/ Discussion

Verbal and In-Text Ways to Cite Sources

Verbal Citation

In- T ext Citation

Written References

Special Issue: Propaganda

Propaganda, misinformation, and histories of media techniques

Introduction

Propaganda and applied research

Ideology, economics, and false consciousness

Postmodern conspiracy

The needs of informationally ill communities

Cite this Essay

Bibliography

Unit 1: Understanding Media and Information Literacy - An orientation

Learning Objectives

Multiple Roles of Media

Convergence

Pedagogical Approaches and Activities

Sourcing Information

Information providers roles

List of activities and exercices

Importance of MIL for Citizens

Assessment & Recommendations

Related items

Module 1 : Citizenship, Freedom of Expression and Information, Access to Information, Democratic Discourse and Life-long Learning

KEY TOPICS:

LEARNING OBJECTIVES

PEDAGOGICAL APPROACHES and ACTIVITIES

Sourcing Information

IMPORTANCE OF MIL FOR CITIZENS

News and Media: Different types of media sources

The Value of Being a Media and Information Literate Individual

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Essay on Media And Information Literacy

100 Words Essay on Media And Information Literacy

The Importance of MIL

Learning to Check Facts

Using Media Wisely

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250 Words Essay on Media And Information Literacy

Why MIL is Important

Sharing the Right Information

500 Words Essay on Media And Information Literacy

The Need for Media Literacy

Spotting Fake News

Using Information Wisely

Advertising and Persuasion

Creating Media

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Primary, Secondary, and Tertiary Sources of Information in the Sciences: Types of Information Sources

What are Primary, Secondary and Tertiary Sources of Information?

Examples of Information Source Types

What is Pop-sci?

Elements of a Scholarly Research Article

Quick Summary

Navigating the World of Information: Media Literacy

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