arkansas egg company case study solution

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• Arkansas Egg Company: Cracks in the Specialty Egg Market
• Finance & Accounting / MBA Resources

Introduction to case study solution

EMBA Pro case study solution for Arkansas Egg Company: Cracks in the Specialty Egg Market case study

At EMBA PRO , we provide corporate level professional case study solution. Arkansas Egg Company: Cracks in the Specialty Egg Market case study is a Harvard Business School (HBR) case study written by David G Hyatt. The Arkansas Egg Company: Cracks in the Specialty Egg Market (referred as “Eggs Cox” from here on) case study provides evaluation & decision scenario in field of Finance & Accounting. It also touches upon business topics such as - Value proposition, Costs, Strategy. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Finance & Accounting field, and broaden their skill set.

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Case Description of Arkansas Egg Company: Cracks in the Specialty Egg Market Case Study

Michael Cox, a third generation producer of eggs based in the small town of Summers, Arkansas, converted production in 2007 from conventional caged white eggs to specialty eggs bearing the marketing attributes of organic, cage-free, free-range, and pasture-raised. Although he did this to secure contracts with better margins, in 2016 there was a glut of conventional white eggs on the market and that was depressing prices. Because of this, consumers were switching from expensive specialty eggs to the cheap white eggs. Now a key contract that Cox had with CCF Brands for the output of 150,000 hens laying certified USDA organic cage-free eggs was expiring. Faced with selling the eggs at a loss on the open market, Cox must decide what to do. In this case students can study a number of basic and advanced managerial accounting concepts, including relevant and irrelevant costs for short-term decision making, break-even analyses, sell or process further, and when to drop a product. Students will build a table for marginal revenue and marginal cost for egg production. This analysis is more advanced because the hens do not generate revenue evenly of the production cycle while the variable costs are relatively even. This case is well suited for an undergraduate or graduate course in managerial accounting covering short-term decision-making. Although receiving light treatment in the instructor's manual, the case could also be used to study longer term business strategy.

Case Authors : David G Hyatt

Topic : finance & accounting, related areas : costs, strategy, what is the case study method how can you use it to write case solution for arkansas egg company: cracks in the specialty egg market case study.

Almost all of the case studies contain well defined situations. MBA and EMBA professional can take advantage of these situations to - apply theoretical framework, recommend new processes, and use quantitative methods to suggest course of action. Awareness of the common situations can help MBA & EMBA professionals read the case study more efficiently, discuss it more effectively among the team members, narrow down the options, and write cogently.

Case Study Solution Approaches

Three Step Approach to Arkansas Egg Company: Cracks in the Specialty Egg Market Case Study Solution

The three step case study solution approach comprises – Conclusions – MBA & EMBA professionals should state their conclusions at the very start. It helps in communicating the points directly and the direction one took. Reasons – At the second stage provide the reasons for the conclusions. Why you choose one course of action over the other. For example why the change effort failed in the case and what can be done to rectify it. Or how the marketing budget can be better spent using social media rather than traditional media. Evidences – Finally you should provide evidences to support your reasons. It has to come from the data provided within the case study rather than data from outside world. Evidences should be both compelling and consistent. In case study method there is ‘no right’ answer, just how effectively you analyzed the situation based on incomplete information and multiple scenarios.

Case Study Solution of Arkansas Egg Company: Cracks in the Specialty Egg Market

We write Arkansas Egg Company: Cracks in the Specialty Egg Market case study solution using Harvard Business Review case writing framework & HBR Finance & Accounting learning notes. We try to cover all the bases in the field of Finance & Accounting, Costs, Strategy and other related areas.

Objectives of using various frameworks in Arkansas Egg Company: Cracks in the Specialty Egg Market case study solution

By using the above frameworks for Arkansas Egg Company: Cracks in the Specialty Egg Market case study solutions, you can clearly draw conclusions on the following areas – What are the strength and weaknesses of Eggs Cox (SWOT Analysis) What are external factors that are impacting the business environment (PESTEL Analysis) Should Eggs Cox enter new market or launch new product (Opportunities & Threats from SWOT Analysis) What will be the expected profitability of the new products or services (Porter Five Forces Analysis) How it can improve the profitability in a given industry (Porter Value Chain Analysis) What are the resources needed to increase profitability (VRIO Analysis) Finally which business to continue, where to invest further and from which to get out (BCG Growth Share Analysis)

SWOT Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market

SWOT analysis stands for – Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are result of Eggs Cox internal factors, while opportunities and threats arise from developments in external environment in which Eggs Cox operates. SWOT analysis will help us in not only getting a better insight into Eggs Cox present competitive advantage but also help us in how things have to evolve to maintain and consolidate the competitive advantage.

- Experienced and successful leadership team – Eggs Cox management team has been a success over last decade by successfully predicting trends in the industry.

- Strong Balance Sheet – The financial statement of Eggs Cox looks strong and will help the company going forward.

- Little experience of international market – Even though it is a major player in local market, Eggs Cox has little experience in international market. According to David G Hyatt , Eggs Cox needs international talent to penetrate into developing markets.

- Eggs Cox business model can be easily replicated by competitors – According to David G Hyatt , the business model of Eggs Cox can be easily replicated by players in the industry.

Opportunities

- E-Commerce and Social Media Oriented Business Models – E-commerce business model can help Eggs Cox to tie up with local suppliers and logistics provider in international market. Social media growth can help Eggs Cox to reduce the cost of entering new market and reaching to customers at a significantly lower marketing budget.

- Developments in Artificial Intelligence – Eggs Cox can use developments in artificial intelligence to better predict consumer demand, cater to niche segments, and make better recommendation engines.

- Growing dominance of digital players such as Amazon, Google, Microsoft etc can reduce the manoeuvring space for Eggs Cox and put upward pressure on marketing budget.

- Home market marketing technique won’t work in new markets such as India and China where scale is prized over profitability.

Once all the factors mentioned in the Arkansas Egg Company: Cracks in the Specialty Egg Market case study are organized based on SWOT analysis, just remove the non essential factors. This will help you in building a weighted SWOT analysis which reflects the real importance of factors rather than just tabulation of all the factors mentioned in the case.

What is PESTEL Analysis

PESTEL /PEST / STEP Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market Case Study

PESTEL stands for – Political, Economic, Social, Technological, Environmental, and Legal factors that impact the macro environment in which Eggs Cox operates in. David G Hyatt provides extensive information about PESTEL factors in Arkansas Egg Company: Cracks in the Specialty Egg Market case study.

Political Factors

- Political and Legal Structure – The political system seems stable and there is consistency in both economic policies and foreign policies.

- Political consensus among various parties regarding taxation rate and investment policies. Over the years the country has progressively worked to lower the entry of barrier and streamline the tax structure.

Economic Factors

- According to David G Hyatt . Eggs Cox should closely monitor consumer disposable income level, household debt level, and level of efficiency of local financial markets.

- Inflation rate is one of the key criteria to consider for Eggs Cox before entering into a new market.

Social Factors

- Leisure activities, social attitudes & power structures in society - are needed to be analyzed by Eggs Cox before launching any new products as they will impact the demand of the products.

- Demographic shifts in the economy are also a good social indicator for Eggs Cox to predict not only overall trend in market but also demand for Eggs Cox product among its core customer segments.

Technological Factors

- 5G has potential to transform the business environment especially in terms of marketing and promotion for Eggs Cox.

- Artificial intelligence and machine learning will give rise to importance of speed over planning. Eggs Cox needs to build strategies to operate in such an environment.

Environmental Factors

- Consumer activism is significantly impacting Eggs Cox branding, marketing and corporate social responsibility (CSR) initiatives.

- Environmental regulations can impact the cost structure of Eggs Cox. It can further impact the cost of doing business in certain markets.

Legal Factors

- Intellectual property rights are one area where Eggs Cox can face legal threats in some of the markets it is operating in.

- Property rights are also an area of concern for Eggs Cox as it needs to make significant Costs, Strategy infrastructure investment just to enter new market.

What are Porter Five Forces

Porter Five Forces Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market

Competition among existing players, bargaining power of suppliers, bargaining power of buyers, threat of new entrants, and threat of substitutes.

What is VRIO Analysis

VRIO Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market

VRIO stands for – Value of the resource that Eggs Cox possess, Rareness of those resource, Imitation Risk that competitors pose, and Organizational Competence of Eggs Cox. VRIO and VRIN analysis can help the firm.

What is Porter Value Chain

Porter Value Chain Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market

As the name suggests Value Chain framework is developed by Michael Porter in 1980’s and it is primarily used for analyzing Eggs Cox relative cost and value structure. Managers can use Porter Value Chain framework to disaggregate various processes and their relative costs in the Eggs Cox. This will help in answering – the related costs and various sources of competitive advantages of Eggs Cox in the markets it operates in. The process can also be done to competitors to understand their competitive advantages and competitive strategies. According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. So Value Chain competitive benchmarking should be done based on industry structure and bottlenecks.

What is BCG Growth Share Matrix

BCG Growth Share Matrix of Arkansas Egg Company: Cracks in the Specialty Egg Market

BCG Growth Share Matrix is very valuable tool to analyze Eggs Cox strategic positioning in various sectors that it operates in and strategic options that are available to it. Product Market segmentation in BCG Growth Share matrix should be done with great care as there can be a scenario where Eggs Cox can be market leader in the industry without being a dominant player or segment leader in any of the segment. BCG analysis should comprise not only growth share of industry & Eggs Cox business unit but also Eggs Cox - overall profitability, level of debt, debt paying capacity, growth potential, expansion expertise, dividend requirements from shareholders, and overall competitive strength. Two key considerations while using BCG Growth Share Matrix for Arkansas Egg Company: Cracks in the Specialty Egg Market case study solution - How to calculate Weighted Average Market Share using BCG Growth Share Matrix Relative Weighted Average Market Share Vs Largest Competitor

5C Marketing Analysis of Arkansas Egg Company: Cracks in the Specialty Egg Market

4p marketing analysis of arkansas egg company: cracks in the specialty egg market, porter five forces analysis and solution of arkansas egg company: cracks in the specialty egg market, porter value chain analysis and solution of arkansas egg company: cracks in the specialty egg market, case memo & recommendation memo of arkansas egg company: cracks in the specialty egg market, blue ocean analysis and solution of arkansas egg company: cracks in the specialty egg market, marketing strategy and analysis arkansas egg company: cracks in the specialty egg market, vrio /vrin analysis & solution of arkansas egg company: cracks in the specialty egg market, pestel / step / pest analysis of arkansas egg company: cracks in the specialty egg market, swot analysis and solution of arkansas egg company: cracks in the specialty egg market, references & further readings.

David G Hyatt (2018) , "Arkansas Egg Company: Cracks in the Specialty Egg Market Harvard Business Review Case Study. Published by HBR Publications.

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Arkansas Egg Company: Cracks in the Specialty Egg Market

By: David G Hyatt

Michael Cox, a third generation producer of eggs based in the small town of Summers, Arkansas, converted production in 2007 from conventional caged white eggs to specialty eggs bearing the marketing…

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• Publication Date: Jan 1, 2018
• Discipline: Accounting
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Michael Cox, a third generation producer of eggs based in the small town of Summers, Arkansas, converted production in 2007 from conventional caged white eggs to specialty eggs bearing the marketing attributes of organic, cage-free, free-range, and pasture-raised. Although he did this to secure contracts with better margins, in 2016 there was a glut of conventional white eggs on the market and that was depressing prices. Because of this, consumers were switching from expensive specialty eggs to the cheap white eggs. Now a key contract that Cox had with CCF Brands for the output of 150,000 hens laying certified USDA organic cage-free eggs was expiring. Faced with selling the eggs at a loss on the open market, Cox must decide what to do. In this case students can study a number of basic and advanced managerial accounting concepts, including relevant and irrelevant costs for short-term decision making, break-even analyses, sell or process further, and when to drop a product. Students will build a table for marginal revenue and marginal cost for egg production. This analysis is more advanced because the hens do not generate revenue evenly of the production cycle while the variable costs are relatively even. This case is well suited for an undergraduate or graduate course in managerial accounting covering short-term decision-making. Although receiving light treatment in the instructor's manual, the case could also be used to study longer term business strategy.

Learning Objectives

After working this case, students should be able to: (1) calculate marginal or "going-forward" profitability; (2) use contribution margin analysis to identify when a product with declining utility is "spent;" (3) distinguish between relevant or irrelevant (e.g. "sunk" or unavoidable cost) financial information; (4) calculate break-even point in sales dollars; (5) distinguish between relevant or irrelevant non-financial information; (6) estimate potential marginal losses and compare financial options; and (7) consider how to be profitable given variable supply/demand and seasonal cycles.

Jan 1, 2018

Discipline:

Geographies:

Industries:

Animal production industry, Food industry

North American Case Research Association (NACRA)

NA0511-PDF-ENG

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Amazon Net Present Value

Middle east turnaround, pestel case analysis, shared leadership, personalization marketing, channel management, human resource management and artificial intelligence, customer journey design principles & solution, forecasting & risk management in real estate, arkansas egg company: cracks in the specialty egg market net present value (npv) / mba resources.

• Arkansas Egg Company: Cracks in the Specialty Egg Market
• Finance & Accounting / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Arkansas Egg Company: Cracks in the Specialty Egg Market case study

At Oak Spring University , we provide corporate level professional Net Present Value (NPV) case study solution. Arkansas Egg Company: Cracks in the Specialty Egg Market case study is a Harvard Business School (HBR) case study written by David G Hyatt. The Arkansas Egg Company: Cracks in the Specialty Egg Market (referred as “Eggs Cox” from here on) case study provides evaluation & decision scenario in field of Finance & Accounting. It also touches upon business topics such as - Value proposition, Costs, Strategy. The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

Case description of arkansas egg company: cracks in the specialty egg market case study.

Michael Cox, a third generation producer of eggs based in the small town of Summers, Arkansas, converted production in 2007 from conventional caged white eggs to specialty eggs bearing the marketing attributes of organic, cage-free, free-range, and pasture-raised. Although he did this to secure contracts with better margins, in 2016 there was a glut of conventional white eggs on the market and that was depressing prices. Because of this, consumers were switching from expensive specialty eggs to the cheap white eggs. Now a key contract that Cox had with CCF Brands for the output of 150,000 hens laying certified USDA organic cage-free eggs was expiring. Faced with selling the eggs at a loss on the open market, Cox must decide what to do. In this case students can study a number of basic and advanced managerial accounting concepts, including relevant and irrelevant costs for short-term decision making, break-even analyses, sell or process further, and when to drop a product. Students will build a table for marginal revenue and marginal cost for egg production. This analysis is more advanced because the hens do not generate revenue evenly of the production cycle while the variable costs are relatively even. This case is well suited for an undergraduate or graduate course in managerial accounting covering short-term decision-making. Although receiving light treatment in the instructor's manual, the case could also be used to study longer term business strategy.

Case Authors : David G Hyatt

Topic : finance & accounting, related areas : costs, strategy, calculating net present value (npv) at 6% for arkansas egg company: cracks in the specialty egg market case study, the net present value at 6% discount rate is 2643662.

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world – 1. Payback Period 2. Profitability Index 3. Net Present Value 4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year. Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both – 1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Eggs Cox shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project. 2. Timing of the expected cash flows – stockholders of Eggs Cox have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

Formula and Steps to Calculate Net Present Value (NPV) of Arkansas Egg Company: Cracks in the Specialty Egg Market

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn Less Net Cash Out Flowt0 / (1+r)t0 Where t = time period, in this case year 1, year 2 and so on. r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year. Net Cash Out Flow – What the firm needs to invest initially in the project. Step 1 – Understand the nature of the project and calculate cash flow for each year. Step 2 – Discount those cash flow based on the discount rate. Step 3 – Add all the discounted cash flow. Step 4 – Selection of the project

Why Finance & Accounting Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Eggs Cox often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified. To overcome such scenarios managers at Eggs Cox needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

The Net NPV after 4 years is 425519

(10447467 - 10021948 )

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

The Net NPV after 4 years is -545158

At 20% discount rate the NPV is negative (9476790 - 10021948 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Eggs Cox to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Eggs Cox has a NPV value higher than Zero then finance managers at Eggs Cox can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy. In theory if the required rate of return or discount rate is chosen correctly by finance managers at Eggs Cox, then the stock price of the Eggs Cox should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment. In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Eggs Cox should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project. Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

Negotiation Strategy of Arkansas Egg Company: Cracks in the Specialty Egg Market

References & further readings.

David G Hyatt (2018) , "Arkansas Egg Company: Cracks in the Specialty Egg Market Harvard Business Review Case Study. Published by HBR Publications.

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Arkansas egg company: cracks in the specialty egg market change management analysis & solution, hbr change management solutions, finance & accounting case study | david g hyatt, case study description.

Michael Cox, a third generation producer of eggs based in the small town of Summers, Arkansas, converted production in 2007 from conventional caged white eggs to specialty eggs bearing the marketing attributes of organic, cage-free, free-range, and pasture-raised. Although he did this to secure contracts with better margins, in 2016 there was a glut of conventional white eggs on the market and that was depressing prices. Because of this, consumers were switching from expensive specialty eggs to the cheap white eggs. Now a key contract that Cox had with CCF Brands for the output of 150,000 hens laying certified USDA organic cage-free eggs was expiring. Faced with selling the eggs at a loss on the open market, Cox must decide what to do. In this case students can study a number of basic and advanced managerial accounting concepts, including relevant and irrelevant costs for short-term decision making, break-even analyses, sell or process further, and when to drop a product. Students will build a table for marginal revenue and marginal cost for egg production. This analysis is more advanced because the hens do not generate revenue evenly of the production cycle while the variable costs are relatively even. This case is well suited for an undergraduate or graduate course in managerial accounting covering short-term decision-making. Although receiving light treatment in the instructor's manual, the case could also be used to study longer term business strategy.

Change Management, Costs, Strategy , Case Study Solution, Term Papers

Order a Arkansas Egg Company: Cracks in the Specialty Egg Market case study solution now

What is Change Management Definition & Process? Why transformation efforts fail? What are the Change Management Issues in Arkansas Egg Company: Cracks in the Specialty Egg Market case study?

According to John P. Kotter – Change Management efforts are the major initiatives an organization undertakes to either boost productivity, increase product quality, improve the organizational culture, or reverse the present downward spiral that the company is going through. Sooner or later every organization requires change management efforts because without reinventing itself organization tends to lose out in the competitive market environment. The competitors catch up with it in products and service delivery, disruptors take away the lucrative and niche market positioning, or management ends up sitting on its own laurels thus missing out on the new trends, opportunities and developments in the industry.

What are the John P. Kotter - 8 Steps of Change Management?

Eight Steps of Kotter's Change Management Execution are -

• 1. Establish a Sense of Urgency
• 2. Form a Powerful Guiding Coalition
• 3. Create a Vision
• 4. Communicate the Vision
• 5. Empower Others to Act on the Vision
• 6. Plan for and Create Short Term Wins
• 7. Consolidate Improvements and Produce More Change
• 8. Institutionalize New Approaches

Are Change Management efforts easy to implement? What are the challenges in implementing change management processes?

According to authorlist Change management efforts are absolutely essential for the surviving and thriving of the organization but they are also extremely difficult to implement. Some of the biggest obstacles in implementing change efforts are –

• Change efforts create an environment of uncertainty in the organization that impacts not only the productivity in the organization but also the level of trust in the organization.
• Change efforts are often targeted at making fundamental aspects in the business – operations and culture. Change management disrupts are status quo thus face opposition from both within and outside the organization.
• Change efforts are often made by new leaders because they are chosen by board to do so. These leaders often have less trust among the workforce compare to the people with whom they were already working with over the years.
• Change management efforts are made when the organization is in dire need and have fewer resources. This creates silos protection mentality within the organization.
• Change management is often a lengthy, time consuming, and resource consuming process. Managements try to avoid them because they reflect negatively on the short term financial balance sheet of the organization.

Arkansas Egg Company: Cracks in the Specialty Egg Market SWOT Analysis, SWOT Matrix, Weighted SWOT Case Study Solution & Analysis

How you can apply Change Management Principles to Arkansas Egg Company: Cracks in the Specialty Egg Market case study?

Leaders can implement Change Management efforts in the organization by following the “Eight Steps Method of Change Management” by John P. Kotter.

Step 1 - Establish a sense of urgency

What are areas that require urgent change management efforts in the “ Arkansas Egg Company: Cracks in the Specialty Egg Market “ case study. Some of the areas that require urgent changes are – organizing sales force to meet competitive realities, building new organizational structure to enter new markets or explore new opportunities. The leader needs to convince the managers that the status quo is far more dangerous than the change efforts.

Step 2 - Form a powerful guiding coalition

As mentioned earlier in the paper, most change efforts are undertaken by new management which has far less trust in the bank compare to the people with whom the organization staff has worked for long period of time. New leaders need to tap in the talent of the existing managers and integrate them in the change management efforts . This will for a powerful guiding coalition that not only understands the urgency of the situation but also has the trust of the employees in the organization. If the team able to explain at the grass roots level what went wrong, why organization need change, and what will be the outcomes of the change efforts then there will be a far more positive sentiment about change efforts among the rank and file.

Step 3 - Create a vision

The most critical role of the leader who is leading the change efforts is – creating and communicating a vision that can have a broader buy-in among employees throughout the organization. The vision should not only talk about broader objectives but also about how every little change can add up to the improvement in the overall organization.

Step 4 - Communicating the vision

Leaders need to use every vehicle to communicate the desired outcomes of the change efforts and how each employee impacted by it can contribute to achieve the desired change. Secondly the communication efforts need to answer a simple question for employees – “What it is in for the them”. If the vision doesn’t provide answer to this question then the change efforts are bound to fail because it won’t have buy-in from the required stakeholders of the organization.

Step 5 -Empower other to act on the vision

Once the vision is set and communicated, change management leadership should empower people at every level to take decisions regarding the change efforts. The empowerment should follow two key principles – it shouldn’t be too structured that it takes away improvisation capabilities of the managers who are working on the fronts. Secondly it shouldn’t be too loosely defined that people at the execution level can take it away from the desired vision and objectives.

Arkansas Egg Company: Cracks in the Specialty Egg Market PESTEL / PEST / STEP & Porter Five Forces Analysis

Step 6 - Plan for and create short term wins

Initially the change efforts will bring more disruption then positive change because it is transforming the status quo. For example new training to increase productivity initially will lead to decrease in level of current productivity because workers are learning new skills and way of doing things. It can demotivate the employees regarding change efforts. To overcome such scenarios the change management leadership should focus on short term wins within the long term transformation. They should carefully craft short term goals, reward employees for achieving short term wins, and provide a comprehensive understanding of how these short term wins fit into the overall vision and objectives of the change management efforts.

Step 7 - Consolidate improvements and produce more change

Short term wins lead to renewed enthusiasm among the employees to implement change efforts. Management should go ahead to put a framework where the improvements made so far are consolidated and more change efforts can be built on the top of the present change efforts.

Step 8 - Institutionalize new approaches

Once the improvements are consolidated, leadership needs to take steps to institutionalize the processes and changes that are made. It needs to stress how the change efforts have delivered success in the desired manner. It should highlight the connection between corporate success and new behaviour. Finally organization management needs to create organizational structure, leadership, and performance plans consistent with the new approach.

Is change management a process or event?

What many leaders and managers at the Eggs Cox fails to recognize is that – Change Management is a deliberate and detail oriented process rather than an event where the management declares that the changes it needs to make in the organization to thrive. Change management not only impact the operational processes of the organization but also the cultural and integral values of the organization.

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Arkansas Egg Company: Cracks in the Specialty Egg Market

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David G Hyatt North American Case Research Association (NACRA) ( NA0511-PDF-ENG ) January 01, 2018

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Arkansas Egg Company: Cracks in the Specialty Egg Market

Arkansas Egg Company: Cracks in the Specialty Egg Market ^ NA0511

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Product Description

Publication Date: January 01, 2018

Source: North American Case Research Association (NACRA)

Michael Cox, a third generation producer of eggs based in the small town of Summers, Arkansas, converted production in 2007 from conventional caged white eggs to specialty eggs bearing the marketing attributes of organic, cage-free, free-range, and pasture-raised. Although he did this to secure contracts with better margins, in 2016 there was a glut of conventional white eggs on the market and that was depressing prices. Because of this, consumers were switching from expensive specialty eggs to the cheap white eggs. Now a key contract that Cox had with CCF Brands for the output of 150,000 hens laying certified USDA organic cage-free eggs was expiring. Faced with selling the eggs at a loss on the open market, Cox must decide what to do. In this case students can study a number of basic and advanced managerial accounting concepts, including relevant and irrelevant costs for short-term decision making, break-even analyses, sell or process further, and when to drop a product. Students will build a table for marginal revenue and marginal cost for egg production. This analysis is more advanced because the hens do not generate revenue evenly of the production cycle while the variable costs are relatively even. This case is well suited for an undergraduate or graduate course in managerial accounting covering short-term decision-making. Although receiving light treatment in the instructor's manual, the case could also be used to study longer term business strategy.

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Arkansas Egg Company Cracks in the Specialty Egg Market Case Study Solution

Posted by John Berg on Feb-16-2018

Introduction

Arkansas Egg Company Cracks in the Specialty Egg Market Case Study is included in the Harvard Business Review Case Study. Therefore, it is necessary to touch HBR fundamentals before starting the Arkansas Egg Company Cracks in the Specialty Egg Market case analysis. HBR will help you assess which piece of information is relevant. Harvard Business review will also help you solve your case. Thus, HBR fundamentals assist in easily comprehending the case study description and brainstorming the Arkansas Egg Company Cracks in the Specialty Egg Market case analysis. Also, a major benefit of HBR is that it widens your approach. HBR also brings new ideas into the picture which would help you in your Arkansas Egg Company Cracks in the Specialty Egg Market case analysis.

To write an effective Harvard Business Case Solution, a deep Arkansas Egg Company Cracks in the Specialty Egg Market case analysis is essential. A proper analysis requires deep investigative reading. You should have a strong grasp of the concepts discussed and be able to identify the central problem in the given HBR case study. It is very important to read the HBR case study thoroughly as at times identifying the key problem becomes challenging. Thus by underlining every single detail which you think relevant, you will be quickly able to solve the HBR case study as is addressed in Harvard Business Case Solution.

Problem Identification

The first step in solving the HBR Case Study is to identify the problem. A problem can be regarded as a difference between the actual situation and the desired situation. This means that to identify a problem, you must know where it is intended to be. To do a Arkansas Egg Company Cracks in the Specialty Egg Market case study analysis and a financial analysis, you need to have a clear understanding of where the problem currently is about the perceived problem.

For effective and efficient problem identification,

• A multi-source and multi-method approach should be adopted.
• The problem identified should be thoroughly reviewed and evaluated before continuing with the case study solution.
• The problem should be backed by sufficient evidence to make sure a wrong problem isn't being worked upon.

Problem identification, if done well, will form a strong foundation for your Arkansas Egg Company Cracks in the Specialty Egg Market Case Study. Effective problem identification is clear, objective, and specific. An ambiguous problem will result in vague solutions being discovered. It is also well-informed and timely. It should be noted that the right amount of time should be spent on this part. Spending too much time will leave lesser time for the rest of the process.

Arkansas Egg Company Cracks in the Specialty Egg Market Case Analysis

Once you have completed the first step which was problem identification, you move on to developing a case study answers. This is the second step which will include evaluation and analysis of the given company. For this step, tools like SWOT analysis, Porter's five forces analysis for Arkansas Egg Company Cracks in the Specialty Egg Market, etc. can be used. Porter’s five forces analysis for Arkansas Egg Company Cracks in the Specialty Egg Market analyses a company’s substitutes, buyer and supplier power, rivalry, etc.

To do an effective HBR case study analysis, you need to explore the following areas:

1. Company history:

The Arkansas Egg Company Cracks in the Specialty Egg Market case study consists of the history of the company given at the start. Reading it thoroughly will provide you with an understanding of the company's aims and objectives. You will keep these in mind as any Harvard Business Case Solutions you provide will need to be aligned with these.

2. Company growth trends:

This will help you obtain an understanding of the company's current stage in the business cycle and will give you an idea of what the scope of the solution should be.

3. Company culture:

Work culture in a company tells a lot about the workforce itself. You can understand this by going through the instances involving employees that the HBR case study provides. This will be helpful in understanding if the proposed case study solution will be accepted by the workforce and whether it will consist of the prevailing culture in the company.

Arkansas Egg Company Cracks in the Specialty Egg Market Financial Analysis

The third step of solving the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study is Arkansas Egg Company Cracks in the Specialty Egg Market Financial Analysis. You can go about it in a similar way as is done for a finance and accounting case study. For solving any Arkansas Egg Company Cracks in the Specialty Egg Market case, Financial Analysis is of extreme importance. You should place extra focus on conducting Arkansas Egg Company Cracks in the Specialty Egg Market financial analysis as it is an integral part of the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study Solution. It will help you evaluate the position of Arkansas Egg Company Cracks in the Specialty Egg Market regarding stability, profitability and liquidity accurately. On the basis of this, you will be able to recommend an appropriate plan of action. To conduct a Arkansas Egg Company Cracks in the Specialty Egg Market financial analysis in excel,

• Past year financial statements need to be extracted.
• Liquidity and profitability ratios to be calculated from the current financial statements.
• Ratios are compared with the past year Arkansas Egg Company Cracks in the Specialty Egg Market calculations
• Company’s financial position is evaluated.

Another way how you can do the Arkansas Egg Company Cracks in the Specialty Egg Market financial analysis is through financial modelling. Financial Analysis through financial modelling is done by:

• Using the current financial statement to produce forecasted financial statements.
• A set of assumptions are made to grow revenue and expenses.
• Value of the company is derived.

Financial Analysis is critical in many aspects:

• Decision Making and Strategy Devising to achieve targeted goals- to determine the future course of action.
• Getting credit from suppliers depending on the leverage position- creditors will be confident to supply on credit if less company debt.
• Influence on Investment Decisions- buying and selling of stock by investors.

Thus, it is a snapshot of the company and helps analysts assess whether the company's performance has improved or deteriorated. It also gives an insight about its expected performance in future- whether it will be going concern or not. Arkansas Egg Company Cracks in the Specialty Egg Market Financial analysis can, therefore, give you a broader image of the company.

Arkansas Egg Company Cracks in the Specialty Egg Market NPV

Arkansas Egg Company Cracks in the Specialty Egg Market's calculations of ratios only are not sufficient to gauge the company performance for investment decisions. Instead, investment appraisal methods should also be considered. Arkansas Egg Company Cracks in the Specialty Egg Market NPV calculation is a very important one as NPV helps determine whether the investment will lead to a positive value or a negative value. It is the best tool for decision making.

There are many benefits of using NPV:

• It takes into account the future value of money, thereby giving reliable results.
• It considers the cost of capital in its calculations.
• It gives the return in dollar terms simplifying decision making.

The formula that you will use to calculate Arkansas Egg Company Cracks in the Specialty Egg Market NPV will be as follows:

Present Value of Future Cash Flows minus Initial Investment

Present Value of Future cash flows will be calculated as follows:

PV of CF= CF1/(1+r)^1 + CF2/(1+r)^2 + CF3/(1+r)^3 + …CFn/(1+r)^n

where CF = cash flows r = cost of capital n = total number of years.

Cash flows can be uniform or multiple. You can discount them by Arkansas Egg Company Cracks in the Specialty Egg Market WACC as the discount rate to arrive at the present value figure. You can then use the resulting figure to make your investment decision. The decision criteria would be as follows:

• If Present Value of Cash Flows is greater than Initial Investment, you can accept the project.
• If Present Value of Cash Flows is less than Initial Investment, you can reject the project.

Thus, calculation of Arkansas Egg Company Cracks in the Specialty Egg Market NPV will give you an insight into the value generated if you invest in Arkansas Egg Company Cracks in the Specialty Egg Market. It is a very reliable tool to assess the feasibility of an investment as it helps determine whether the cash flows generated will help yield a positive return or not.

However, it would be better if you take various aspects under consideration. Thus, apart from Arkansas Egg Company Cracks in the Specialty Egg Market’s NPV, you should also consider other capital budgeting techniques like Arkansas Egg Company Cracks in the Specialty Egg Market’s IRR to evaluate and fine-tune your investment decisions.

Arkansas Egg Company Cracks in the Specialty Egg Market DCF

Once you are done with calculating the Arkansas Egg Company Cracks in the Specialty Egg Market NPV for your finance and accounting case study, you can proceed to the next step, which involves calculating the Arkansas Egg Company Cracks in the Specialty Egg Market DCF. Discounted cash flow (DCF) is a Arkansas Egg Company Cracks in the Specialty Egg Market valuation method used to estimate the value of an investment based on its future cash flows. For a better presentation of your finance case solution, it is recommended to use Arkansas Egg Company Cracks in the Specialty Egg Market excel for the DCF analysis.

To calculate the Arkansas Egg Company Cracks in the Specialty Egg Market DCF analysis, the following steps are required:

• Calculate the expected future cash inflows and outflows.
• Set-off inflows and outflows to obtain the net cash flows.
• Find the present value of expected future net cash flows using a discount rate, which is usually the weighted-average cost of capital (WACC).
• If the value calculated through Arkansas Egg Company Cracks in the Specialty Egg Market DCF is higher than the current cost of the investment, the opportunity should be considered
• If the current cost of the investment is higher than the value calculated through DCF, the opportunity should be rejected

Arkansas Egg Company Cracks in the Specialty Egg Market DCF can also be calculated using the following formula:

DCF= CF1/(1+r)^1 + CF2/(1+r)^2 + CF3/(1+r)^3 + …CFn/(1+r)^n

In the formula:

• CF= Cash flows
• R= discount rate (WACC)

Arkansas Egg Company Cracks in the Specialty Egg Market WACC

When making different Arkansas Egg Company Cracks in the Specialty Egg Market's calculations, Arkansas Egg Company Cracks in the Specialty Egg Market WACC calculation is of great significance. WACC calculation is done by the capital composition of the company. The formula will be as follows:

Weighted Average Cost of Capital = % of Debt * Cost of Debt * (1- tax rate) + % of equity * Cost of Equity

You can compute the debt and equity percentage from the balance sheet figures. For the cost of equity, you can use the CAPM model. Cost of debt is usually given. However, if it isn't mentioned, you can calculate it through market weighted average debt. Arkansas Egg Company Cracks in the Specialty Egg Market’s WACC will indicate the rate the company should earn to pay its capital suppliers. Arkansas Egg Company Cracks in the Specialty Egg Market WACC can be analysed in two ways:

• From the company's perspective, it can be analysed as the cost to be paid to the capital providers also known as Cost of Capital
• From an investor' perspective, if the expected return on the investment exceeds Arkansas Egg Company Cracks in the Specialty Egg Market WACC, the investor will go ahead with the investment as a positive value would be generated.

Arkansas Egg Company Cracks in the Specialty Egg Market IRR

After calculating the Arkansas Egg Company Cracks in the Specialty Egg Market WACC, it is necessary to calculate the Arkansas Egg Company Cracks in the Specialty Egg Market IRR as well, as WACC alone does not say much about the company’s overall situation. Arkansas Egg Company Cracks in the Specialty Egg Market IRR will add meaning to the finance solution that you are working on. The internal rate of return is a tool used in investment appraisal to calculate the profitability of prospective investments. IRR calculations are dependent on the same formula as Arkansas Egg Company Cracks in the Specialty Egg Market NPV.

There are two ways to calculate the Arkansas Egg Company Cracks in the Specialty Egg Market IRR.

• By using a Arkansas Egg Company Cracks in the Specialty Egg Market Excel Spreadsheet: There are in-built formulae for calculating IRR.

IRR= R + [NPVa / (NPVa - NPVb) x (Rb - Ra)]

In this formula:

• Ra= lower discount rate chosen
• Rb= higher discount rate chosen
• NPVa= NPV at Ra
• NPVb= NPV at Rb

Arkansas Egg Company Cracks in the Specialty Egg Market IRR impacts your finance case solution in the following ways:

• If IRR>WACC, accept the alternative
• If IRR<WACC, reject the alternative

Arkansas Egg Company Cracks in the Specialty Egg Market Excel Spreadsheet

All your Arkansas Egg Company Cracks in the Specialty Egg Market calculations should be done in a Arkansas Egg Company Cracks in the Specialty Egg Market xls Spreadsheet. A Arkansas Egg Company Cracks in the Specialty Egg Market excel spreadsheet is the best way to present your finance case solution. The Arkansas Egg Company Cracks in the Specialty Egg Market Calculations should be presented in Arkansas Egg Company Cracks in the Specialty Egg Market excel in such a way that the analysis and results can be distinguished to the viewers. The point of Arkansas Egg Company Cracks in the Specialty Egg Market excel is to present large amounts of data in clear and consumable ways. Presenting your data is also going to make sure that you don't have misinterpretations of the data.

To make your Arkansas Egg Company Cracks in the Specialty Egg Market calculations sheet more meaningful, you should:

• Think about the order of the Arkansas Egg Company Cracks in the Specialty Egg Market xls worksheets in your finance case solution
• Use more Arkansas Egg Company Cracks in the Specialty Egg Market xls worksheets and tables as will divide the data that you are looking at in sections.
• Choose clarity overlooks
• Keep your timeline consistent
• Organise the information flow
• Clarify your sources

The following tips and bits should be kept in mind while preparing your finance case solution in a Arkansas Egg Company Cracks in the Specialty Egg Market xls spreadsheet:

• Avoid using fixed numbers in formulae
• Avoid hiding data
• Useless and meaningful colours, such as highlighting negative numbers in red
• Label column and rows
• Correct your alignment
• Keep formulae readable
• Strategically freeze header column and row

Arkansas Egg Company Cracks in the Specialty Egg Market Ratio analysis

After you have your Arkansas Egg Company Cracks in the Specialty Egg Market calculations in a Arkansas Egg Company Cracks in the Specialty Egg Market xls spreadsheet, you can move on to the next step which is ratio analysis. Ratio analysis is an analysis of information in the form of figures contained in the financial statements of a company. It will help you evaluate various aspects of a company's operating and financial performance which can be done in Arkansas Egg Company Cracks in the Specialty Egg Market Excel.

To conduct a ratio analysis that covers all financial aspects, divide the analysis as follows:

• Liquidity Ratios: Liquidity ratios gauge a company's ability to pay off its short-term debt. These include the current ratio, quick ratio, and working capital ratio.
• Solvency ratios: Solvency ratios match a company's debt levels with its assets, equity, and earnings. These include the debt-equity ratio, debt-assets ratio, and interest coverage ratio.
• Profitability Ratios: These show how effectively a company can generate profits through its operations. Profit margin, return on assets, return on equity, return on capital employed, and gross margin ratio is examples of profitability ratios.
• Efficiency ratios: Efficiency ratios analyse how efficiently a company uses its assets and liabilities to boost sales and increase profits.
• Coverage Ratios: These ratios measure a company's ability to make the interest payments and other obligations associated with its debts. Examples include times interest earned ratio and debt-service coverage ratio.
• Market Prospect Ratios: These include dividend yield, P/E ratio, earnings per share, and dividend payout ratio.

Arkansas Egg Company Cracks in the Specialty Egg Market Valuation

Arkansas Egg Company Cracks in the Specialty Egg Market Valuation is a very fundamental requirement if you want to work out your Harvard Business Case Solution. Arkansas Egg Company Cracks in the Specialty Egg Market Valuation includes a critical analysis of the company's capital structure – the composition of debt and equity in it, and the fair value of its assets. Common approaches to Arkansas Egg Company Cracks in the Specialty Egg Market valuation include

• DDM is an appropriate method if dividends are being paid to shareholders and the dividends paid are in line with the earnings of the company.
• FCFF is used when the company has a combination of debt and equity financing.
• FCFE, on the other hand, shows the cash flow available to equity holders only.

These three methods explained above are very commonly used to calculate the value of the firm. Investment decisions are undertaken by the value derived.

Arkansas Egg Company Cracks in the Specialty Egg Market calculations for projected cash flows and growth rates are taken under consideration to come up with the value of firm and value of equity. These figures are used to determine the net worth of the business. Net worth is a very important concept when solving any finance and accounting case study as it gives a deep insight into the company's potential to perform in future.

Alternative Solutions

After doing your case study analysis, you move to the next step, which is identifying alternative solutions. These will be other possibilities of Harvard Business case solutions that you can choose from. For this, you must look at the Arkansas Egg Company Cracks in the Specialty Egg Market case analysis in different ways and find a new perspective that you haven't thought of before.

Once you have listed or mapped alternatives, be open to their possibilities. Work on those that:

• need additional information
• are new solutions
• can be combined or eliminated

After listing possible options, evaluate them without prejudice, and check if enough resources are available for implementation and if the company workforce would accept it.

For ease of deciding the best Arkansas Egg Company Cracks in the Specialty Egg Market case solution, you can rate them on numerous aspects, such as:

• Feasibility
• Suitability
• Flexibility

Implementation

Once you have read the Arkansas Egg Company Cracks in the Specialty Egg Market HBR case study and have started working your way towards Arkansas Egg Company Cracks in the Specialty Egg Market Case Solution, you need to be clear about different financial concepts. Your Mondavi case answers should reflect your understanding of the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study.

You should be clear about the advantages, disadvantages and method of each financial analysis technique. Knowing formulas is also very essential or else you will mess up with your analysis. Therefore, you need to be mindful of the financial analysis method you are implementing to write your Arkansas Egg Company Cracks in the Specialty Egg Market case study solution. It should closely align with the business structure and the financials as mentioned in the Arkansas Egg Company Cracks in the Specialty Egg Market case memo.

You can also refer to Arkansas Egg Company Cracks in the Specialty Egg Market Harvard case to have a better understanding and a clearer picture so that you implement the best strategy. There are a number of benefits if you keep a wide range of financial analysis tools at your fingertips.

• Your Arkansas Egg Company Cracks in the Specialty Egg Market HBR Case Solution would be quite accurate
• You will have an option to choose from different methods, thus helping you choose the best strategy.

Recommendation and Action Plan

Once you have successfully worked out your financial analysis using the most appropriate method and come up with Arkansas Egg Company Cracks in the Specialty Egg Market HBR Case Solution, you need to give the final finishing by adding a recommendation and an action plan to be followed. The recommendation can be based on the current financial analysis. When making a recommendation,

• You need to make sure that it is not generic and it will help in increasing company value
• It is in line with the case study analysis you have conducted
• The Arkansas Egg Company Cracks in the Specialty Egg Market calculations you have done support what you are recommending
• It should be clear, concise and free of complexities

Also, adding an action plan for your recommendation further strengthens your Arkansas Egg Company Cracks in the Specialty Egg Market HBR case study argument. Thus, your action plan should be consistent with the recommendation you are giving to support your Arkansas Egg Company Cracks in the Specialty Egg Market financial analysis. It is essential to have all these three things correlated to have a better coherence in your argument presented in your case study analysis and solution which will be a part of Arkansas Egg Company Cracks in the Specialty Egg Market Case Answer.

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Arkansas Egg Company Cracks in the Specialty Egg Market Case Solution

Posted by Adam Hudson on Dec-20-2017

1. INTRODUCTION OF Arkansas Egg Company Cracks in the Specialty Egg Market CASE SOLUTION

The Harvard business review has published the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study. Like all HBR case studies, the Arkansas Egg Company Cracks in the Specialty Egg Market Case is designed and drafted in a manner to allow the reader to experience a real-world problem and solve it accordingly. The case study, like other HBR case studies, will help the reader and students develop a broader, and a clearer understanding of the business world and dynamics.

The Arkansas Egg Company Cracks in the Specialty Egg Market Case is based on a current managerial and strategic problem being faced by the organization, which must be solved tactfully to allow progression, as well as maintain a competitive position. This paper is written to facilitate the case solution for the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study.

The case solution for the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study first identifies the central issue that is elaborated on throughout the case. The case solution then analyses the case through relevant strategic models and tools including the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. This analysis is to help in the identification of a feasible strategy and solution for the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study. Alternative solutions are also proposed in the case solution, primarily because alternative solutions often act as contingency plans.

2. PROBLEM IDENTIFICATION

2.1. harvard business school case studies.

All case studies published by the Harvard business review comprise of a central problem that is faced by the protagonist. This problem mostly holds implications for managerial and strategic directions of the company. For readers and students of HBR case studies, it is critical to identify the problem that the Arkansas Egg Company Cracks in the Specialty Egg Market faces. This problem is usually hinted towards in the introduction of the case and develops along the way.

2.2. Solving HBS case studies

As a result, for solving the Arkansas Egg Company Cracks in the Specialty Egg Market case, it is essential to read the case study thoroughly. The identification of the problem correctly is vital for undergoing the analysis rightly, and for developing relevant solutions for the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study. It is also essential to identify all the appropriate parties that are being impacted by the problem as well as the decision. The correct problem identification will ensure that all the solutions developed during the case analysis of the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study are applicable and pragmatic.

EXTERNAL ENVIRONMENT ANALYSIS

The external environment analysis is needed for the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study to make sure that it actively, and proactively responds to the macro-environment. The macro environment or the external environment for the Arkansas Egg Company Cracks in the Specialty Egg Market Case includes those factors which are not in control of the business or the company directly. As a result:

• The Arkansas Egg Company Cracks in the Specialty Egg Market cannot influence these factors in its favour, and in contrast, these factors directly affect the operations and workings of the company.
• As a result, Arkansas Egg Company Cracks in the Specialty Egg Market must make sure to continually assess and review the external environment to make sure that it responds to external factors, and take them into account, during strategic decisions, and strategy devising. Businesses like Arkansas Egg Company Cracks in the Specialty Egg Market make use of strategic model tools continually to make sure that they are aware of the external environment.
• These include tools like the pestle analysis and Porter’s five force model, as well as strategic group analysis and pentagonal analysis, to name a few. The external analysis for the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study will assess and will apply the strategic models and tools to review the business environment for the company.PESTEL Analysis

3.1.1. Political

Political factors and elements can have a direct and indirect impact on the business. This is seen through the Arkansas Egg Company Cracks in the Specialty Egg Market Case Study.

3.1.1.1. Policy Makings

• Policymakers for the Arkansas Egg Company Cracks in the Specialty Egg Market Case are in all likelihood to intervene in the business surroundings.
• Commercial restrictions and political stability are additionally integral factors that will determine the success or failure of Arkansas Egg Company Cracks in the Specialty Egg Market.

3.1.1.2. Taxation

• Tax policy will influence the cost of doing business for Arkansas Egg Company Cracks in the Specialty Egg Market.
• An increase in organization taxation (on business profits) has a similar impact as an expansion in expenses.
• Organizations can pass a portion of this increase on to shoppers in more expensive rates, yet it will likewise influence the bottom line of the business.

3.1.1.3. Government Support

• The government helps organizations in two primary ways: monetary help and regulatory.
• Arkansas Egg Company Cracks in the Specialty Egg Market can use government assistance and grants for purposes of growing the business, advancement, exporting, and innovative work.
• Arkansas Egg Company Cracks in the Specialty Egg Market can also be impacted by when Governments modify regulations and laws.

3.1.1.4. Political Stability

• Lack of political stability in a country impacts business tasks. Political stability is particularly essential for the organizations which work globally, such as Arkansas Egg Company Cracks in the Specialty Egg Market.
• A forceful takeover could oust a legislature. The takeover could prompt mobs, plundering and general issue in nature. These disturb business tasks for Arkansas Egg Company Cracks in the Specialty Egg Market.
• Purchasing political risk insurance is a way for Arkansas Egg Company Cracks in the Specialty Egg Market to oversee political hazard. Organizations that have worldwide activities utilise such as insurance to lessen their risk presentation.
• The soundness of a political framework can influence the attractiveness of a specific nearby market for Arkansas Egg Company Cracks in the Specialty Egg Market.

3.1.2. Economic

The economic factors are one of the most important of PESTEL factors and can influence Arkansas Egg Company Cracks in the Specialty Egg Market in several ways.

3.1.2.1. GDP

• Economic components have the most evident effect on the profitability and overall appeal of Arkansas Egg Company Cracks in the Specialty Egg Market.
• Even though GDP per capita is a useful economic factor, GDP per capita gives just a fractional perspective on the economic factors that may influence Arkansas Egg Company Cracks in the Specialty Egg Market.
• Higher GDP leads to higher disposable income and hence higher sales for Arkansas Egg Company Cracks in the Specialty Egg Market.

3.1.2.2. Inflation

• Higher inflation will disintegrate the purchasing power of the consumer and the shopper
• Higher inflation will also harm the costs of raw materials and other inputs that are utilised by Arkansas Egg Company Cracks in the Specialty Egg Market.

3.1.2.3. Interest Rates

• Fluctuations in interest rates may translate into higher or lower costs for the purchase or sale of items and administrations provided by Arkansas Egg Company Cracks in the Specialty Egg Market.
• Higher interest rates hurt the disposable cash of consumers.

3.1.2.4. Unemployment Rate

• A high unemployment rate is also unadvisable as it dissolves dispensable income of consumers, and will harm Arkansas Egg Company Cracks in the Specialty Egg Market ’s position.
• The high unemployment rate will lead to lower sales for Arkansas Egg Company Cracks in the Specialty Egg Market and impact its overall profitability and revenues.

3.1.2.5. How can the Arkansas Egg Company Cracks in the Specialty Egg Market decrease the risk of economic instability?

• Arkansas Egg Company Cracks in the Specialty Egg Market can work towards building economies of scale
• Maintaining business costs and controlling the final price of the product can also help Arkansas Egg Company Cracks in the Specialty Egg Market fight economic instability
• Arkansas Egg Company Cracks in the Specialty Egg Market can also work towards building a sustainably managed workforce

3.1.3. Social

Social influences will stem from social components of the macro environment. Under the PESTEL Analysis, they can influence Arkansas Egg Company Cracks in the Specialty Egg Market in several ways:

3.1.3.1. Social patterns and consumer behaviour

• Social patterns affect work trends and patterns and are directly related to the behaviours of consumers.
• Social patterns also have a direct influence on buyer tastes and inclinations, and the specific kind, structure, and volume of interest for an item or service.

3.1.3.2. Social patterns and changing consumer needs

• The checking of social patterns will enable Arkansas Egg Company Cracks in the Specialty Egg Market to reposition its items or administrations to meet the changing desires and needs of consumers.

3.1.3.3. Social trends in education

• Social trends of higher education have allowed firms like Arkansas Egg Company Cracks in the Specialty Egg Market to have access to a pool of higher skilled talent – but at the same time, also face a more criticising consumer base.
• Higher education has also made consumers more aware of different product offerings by companies like Arkansas Egg Company Cracks in the Specialty Egg Market.
• consumers are also more educated and knowledgeable of different substitutes of a product, as well as become more readily available at different touchpoints.

3.1.3.4. Social patterns make companies more consumer-centric

• Companies like Arkansas Egg Company Cracks in the Specialty Egg Market are expected to become more consumer-centric than product-centric.
• Similarly, Market segmentation and consumer grouping are dynamically moving towards measures of psychographics and lifestyles to understand the consumer more.

3.1.3.5. How can Arkansas Egg Company Cracks in the Specialty Egg Market use social aspects for growth?

• Use consumer-centric means of segmentation and targeting.
• Use consumer-oriented and consumer-based marketing – which use emotional appeals to influence consumers.
• Make products more accessible at different touch points common to target consumers socially.

3.1.4. Technological

The technological factors can influence Arkansas Egg Company Cracks in the Specialty Egg Market in several ways:

3.1.4.1. Innovation

• The quick pace of technological change at Arkansas Egg Company Cracks in the Specialty Egg Market may be driven through innovation.
• Business leadership at Arkansas Egg Company Cracks in the Specialty Egg Market tries to push the limits of present limitations.

3.1.4.2. The advent of the internet and online retailing

• The expansion of the Internet and online business has discarded many intermediaries. Arkansas Egg Company Cracks in the Specialty Egg Market can communicate and retail directly to the consumers now, or through modern intermediaries such as eBay as well, for example.
• Arkansas Egg Company Cracks in the Specialty Egg Market may also use current social networks to retail and use e-commerce to boost sales.

3.1.4.3. Social media and business growth

• Arkansas Egg Company Cracks in the Specialty Egg Market can make use of social media to interact and reach with consumers
• Social media can also be used to reach the target market audience more effectively
• Social media is cost-effective and strategically more influential for Arkansas Egg Company Cracks in the Specialty Egg Market

3.1.4.4. Improved value chain network

• For Arkansas Egg Company Cracks in the Specialty Egg Market, technological innovation can be utilised to build on competitive advantage through several different ways.
• Arkansas Egg Company Cracks in the Specialty Egg Market can incorporate less expensive production, improved access to clients, improved marketing, improvement in product quality, and increased levels of business intelligence than the competition.

3.1.4.5. Managing technology and the future for Arkansas Egg Company Cracks in the Specialty Egg Market

• To flourish in a business world that is quick paced and receptive to innovative change, Arkansas Egg Company Cracks in the Specialty Egg Market must stay cautious.
• It must be always be updated on any technological developments in the business and industry.
• Arkansas Egg Company Cracks in the Specialty Egg Market should weary of how the company are probably going to influence its future attractiveness and profitability.

3.1.5. Environmental

For Arkansas Egg Company Cracks in the Specialty Egg Market, the environmental aspects of the PESTEL analysis may include:

3.1.5.1. Environmental stability and business standards

• Arkansas Egg Company Cracks in the Specialty Egg Market may be expected to incorporate maintainability standards into their business methodologies and to help resource allocation choices.
• Arkansas Egg Company Cracks in the Specialty Egg Market may also be subject to environmental laws – which will impact and guide its operations to become more environmentally friendly.

3.1.5.2. Environmental stability and budget allocation

• Leadership in the Arkansas Egg Company Cracks in the Specialty Egg Market must measure the connection between natural activities and budgetary execution.
• Arkansas Egg Company Cracks in the Specialty Egg Market also strategically decides and assesses if the organization have been estimating the monetary effect of natural and social activities.

3.1.5.3. Environmental sustainability

• Arkansas Egg Company Cracks in the Specialty Egg Market also distinguishes and differentiates explicit zones of concern and impediments to the coordination of environmental sustainability into corporate performance and strategy
• Arkansas Egg Company Cracks in the Specialty Egg Market also gives explicit direction concerning how organizations can push toward a superior reconciliation of ecological and social activities in their basic leadership procedures and tasks.

3.1.5.4. Environmental sustainability and business growth

• Arkansas Egg Company Cracks in the Specialty Egg Market may use environmental issues to adjust financial, natural and social performance.
• Concerns towards the environment will enhance the business image for Arkansas Egg Company Cracks in the Specialty Egg Market.
• Environmental sustainability within business goals and strategy will also reflect corporate responsibility on the part of Arkansas Egg Company Cracks in the Specialty Egg Market.

3.1.5.5. Environmental sustainability and improved consumer relations

• Consumers will be more inclined towards the use of environmentally sustainable products.
• Environmental sustainability in operations works towards improving the bottom line and overall profitability for the business of Arkansas Egg Company Cracks in the Specialty Egg Market.
• Improvement of cost management and operations will be observed in the business as well.

3.1.6. Legal

Legal components can influence Arkansas Egg Company Cracks in the Specialty Egg Market directly, and can likewise influence the instruments through which an organization buys its stock or connects with the client. The Arkansas Egg Company Cracks in the Specialty Egg Market should be mindful, for example, of the following legal aspects:

3.1.6.1. Labour law

• Labour law refers to the guidelines in regulations that set up minimum and benchmark conditions.
• These include identifying with the work of people.
• Labour laws include aspects of minimum working age, least time-based compensation, etc.
• Arkansas Egg Company Cracks in the Specialty Egg Market must be mindful of these laws in routine business tasks such as hiring, for example.

3.1.6.2. Discrimination law

• Under the discrimination law, Arkansas Egg Company Cracks in the Specialty Egg Market must ensure to avoid episodes of unequal or uncalled for treatment based on an individual's age, inability, sex, national source, race, religion, and sexual orientation.
• Unequal hiring
• Discrimination in recruitment
• Internal discrimination in talent management
• Bias in training opportunities
• Unfair compensation systems
• Prejudiced promotions and succession management

3.1.6.3. Health and safety laws:

• Under this, Arkansas Egg Company Cracks in the Specialty Egg Market is required to give a protected work environment to their workers.
• Working environment security and wellbeing laws build up guidelines intended to dispense with individual wounds and injuries from happening in the work environment.
• all operations of Arkansas Egg Company Cracks in the Specialty Egg Market should be designed to physically and emotionally safeguard and protect the employees and the labour force employed

3.2. Porter’s five forces

• The five forces identified in Porter's model can effect Arkansas Egg Company Cracks in the Specialty Egg Market ’s ability to serve its clients and make a profit.
• A change in any of the five forces may regularly require a business unit from Arkansas Egg Company Cracks in the Specialty Egg Market to reassess the market place given the general change in industry data and dynamics. The general industry appeal and attractiveness.
• Arkansas Egg Company Cracks in the Specialty Egg Market should apply and centre their skills, plan of action or business models to accomplish profits above the business average. This may be done in multiple ways, each distinguished in their application to the forces individually as is elaborated below:

3.2.1. The threat of new entrants

3.2.1.1. market and industry share.

• New entrants to an industry bring new potential and a choice to increase the market share and overall share of the pie that puts pressure on price, costs, and the investment price essential to compete.
• For Arkansas Egg Company Cracks in the Specialty Egg Market, particularly while new entrants are diversifying from different markets into the chief industry, they will be able to leverage existing talents and cash flows to shake up the opposition.

3.2.1.2. Limitation on earning expectation and capability of firms in an industry

• The threat of entry in the industry, consequently, puts a cap at the earning capacity and profit capability for Arkansas Egg Company Cracks in the Specialty Egg Market.
• While the threat of new entreaty is high, Arkansas Egg Company Cracks in the Specialty Egg Market should maintain their prices or increase funding and investment to discourage new competition.

3.2.1.3. The risk to new entrants because of high entry barriers

• The risk of entry in an industry depends upon on the peak of entry barriers and limitations that are a blessing for players such as Arkansas Egg Company Cracks in the Specialty Egg Market and on the response that new entrants can count on from existing players.
• If entry barriers are low and novices count on little retaliation from the entrenched competition, the chance of entry is high, and profitability for Arkansas Egg Company Cracks in the Specialty Egg Market will be moderated.
• It is the danger of entry, not whether the entry of new players takes place that holds down profitability.

3.2.1.4. Some barriers to entry for new entrants in favour of Arkansas Egg Company Cracks in the Specialty Egg Market :

• Capital requirements: a strong barrier to entry as new entrants will require strong financial and resource cushioning for operations to take off and be sustained.
• Economies of scale: a strong barrier to entry as existing players in the industry operate with high economies of scale, which new entrants will take time to achieve.
• Product differentiation: the strong barrier of entry if products within the industry have high levels of differentiation on which they operate and approach customers.
• Access to distribution: a standard barrier to entry since new entrants will have equal access to the retailers and distributing agents within the industry.
• Customer loyalty to established brands: a strong barrier to entry since customer loyalties and perceptions are emotionally built and strongly enforced as long as the brand continues to deliver on its core promise and quality.

3.2.1.5. What can Arkansas Egg Company Cracks in the Specialty Egg Market do to face this challenge?

• Build and invest in marketing to distinctly establish a point of differentiation in customer perception as well as strengthen customer loyalty.
• Invest in research and development to make sure that it continues to have competitive differentiation from other players at all times.
• Focus on building economies of scale in production and sales.

3.2.2. The threat of substitute products or services

3.2.2.1. substitute form.

• There are always different alternatives or substitutes for various products that lead an industry.
• These substitutes may be direct or indirect– the direct substitutes are the same category products. produced by different players; indirect substitutes are the ones from different product categories that can replace the product for Arkansas Egg Company Cracks in the Specialty Egg Market.

3.2.2.2. Switching cost to substitutes for consumers

• Switching costs for direct substitutes is not very high for consumers.
• The per-unit-volume prices may be higher or lower.
• This makes the threat of substitute high.

3.2.2.3. Substitute and product benefit

• Alternatives to the product or substitutes may not be able to provide the same benefits
• May often lead to additional costs incurred.
• Switching costs towards alternatives becomes higher, and consumers may not switch to substitutes.
• This, in turn, will make the threat of substitutes low.

3.2.2.4. Substitutes and consumer behaviour

• From the point of view of the consumer, there are some differences between the ways different products of the same or similar category are used, but many consumption decisions are a matter of personal taste - this makes products vulnerable to the threat of other substitutes.
• Overall, the threat of substitutes is assessed to be moderately high.

3.2.2.5. How can Arkansas Egg Company Cracks in the Specialty Egg Market combat the threat from substitute products?

• Focus on delivering consistently high quality.
• Focus on maintaining strong consumer relationships.
• Integrate strategic marketing to form an emotional connection with the consumers and strengthen consumer loyalty.
• Invest in pop up stores owned by the company to stock the Arkansas Egg Company Cracks in the Specialty Egg Market brand exclusively, and integrate it with brand characteristics and personality to attract consumers.

3.2.3. Bargaining Power of Buyers

3.2.3.1. who is the buyer.

• The buyer for Arkansas Egg Company Cracks in the Specialty Egg Market is not necessarily the group that consumes the product – but rather refers to the group of customers that purchases the product from Arkansas Egg Company Cracks in the Specialty Egg Market to either distribute further, retail it, or even consume it.
• Hypermarkets and supermarkets, as well as independent retailers and distribution agents to end consumers, are the core buyers for Arkansas Egg Company Cracks in the Specialty Egg Market that make up the market’s volume.
• Supermarkets and hypermarkets, along with many food chains that are concentrated, which increases the buyer power.
• Products are stocked with buyers and retailers by Arkansas Egg Company Cracks in the Specialty Egg Market based on consumer demand.

3.2.3.2. Buyer power and costs

• Arkansas Egg Company Cracks in the Specialty Egg Market will not experience switching costs for switching buyers.
• Multiple product offerings by buyers also increase buyer power.

3.2.3.3. Retail product differentiation

• Products offered by retailers are differentiated based on several characteristics – not only reliant upon product characteristics but also consumer segment characteristics. Because of this, retailers are expected to offer a wide range of the same product category. This works towards negating and weakening the overall buyer power.
• Buyer power is assessed to be moderate to high.

3.2.3.4. What can Arkansas Egg Company Cracks in the Specialty Egg Market do to ensure risks against high buyer power?

• Arkansas Egg Company Cracks in the Specialty Egg Market can focus on differentiating its product and increasing its demand with the end consumers through different marketing tactics, this will increase the demand of the product with different buyers, and will work towards moderating buyer power.
• Arkansas Egg Company Cracks in the Specialty Egg Market should employ economies of scale to manage costs of production. If it offers products at moderate prices to buyers, it will again be able to attract a large number of buyers for its product, and in this way, will be able to break off the high bargaining power.

3.2.4. Bargaining Power of Suppliers

3.2.4.1. who is the supplier.

• Supplier power refers to the power that is held by the suppliers in terms of pricing of the raw materials and inputs used for the business.

3.2.4.2. Sources of production for Arkansas Egg Company Cracks in the Specialty Egg Market

• The main sources for production are the following:
• Supplies from vendors – sourcing from independent suppliers.
• Own manufactured equipment and resources: this model is practised by companies that are well integrated backwards and forwards.

3.2.4.3. Independent suppliers

• For Arkansas Egg Company Cracks in the Specialty Egg Market, there are numerous independent suppliers within the industry, and all comprise of a few pretty small operations that lead to weakened overall supplier power.
• Independent sellers and suppliers, however, can locate different opportunities and invest in alternative markets – which can be a challenge for Arkansas Egg Company Cracks in the Specialty Egg Market.

3.2.4.4. Supply quality and business dynamics

• Suppliers can integrate forward into the decision making and business dynamics themselves as well.
• Also, to the buyers, the quality of the supplies and the raw materials is of utmost importance.
• However, in an industry with a high number of suppliers, Arkansas Egg Company Cracks in the Specialty Egg Market can switch to different suppliers at any time without experiencing any costs of the business.
• Overall bargaining power of suppliers is assessed to be moderate.

3.2.4.5. How can Arkansas Egg Company Cracks in the Specialty Egg Market deal with the challenge?

• Get contracts with multiple suppliers and get resources and raw materials from them accordingly.
• Invest in manufacturer controlled production facility to maintain consistency in quality.

3.2.5. Competitive Rivalry among Existing Firms.

3.2.5.1. nature of fragmentation.

• The market is highly fragmented, which makes it more competitive.
• The market is never too concentrated, and as a result, it has players of varying size of operation – from very small to big players.

3.2.5.2. Brand management

• Producers have begun to make use of brand management techniques and contemporary merchandising by launching bold brands, label designs and marketing campaigns to become more identifiable to the public.

3.2.5.3. Diversification

• Purchasers and buyers have a wide range of products to choose from, with relatively low switching costs. These factors tend to intensify rivalry.
• Though players in the industry may off niche or premium products, they also continue to operate in the mass markets at large, which again leads to high competition.

3.2.5.4. High business costs

• The high fixed cost and the high bargaining power of the buyers, which can lead to the lowering of the prices from manufacturers add to the highly competitive nature of the industry.
• The overall rivalry is assessed to be high.

3.2.5.5. How can Arkansas Egg Company Cracks in the Specialty Egg Market combat rivalry and competitive forces of the industry?

• Focus on research and development to identify market niche as well as to be able to add differentiating factors t its products. This will increase its shield against influence from competitive forces and their actions.
• Build a strong and loyal consumer base by focusing on quality and marketing strategies.
• Focus on capturing new markets – in the same region as well as new regions to avoid saturation of resources in one market only.

3.3. Pentagonal analysis

3.3.1. the threat of new entrants, 3.3.1.1. restriction into industry.

• The ease of entry into the industry is restricted.
• There are high barriers to entry.
• These are government policies, consumer loyalty, brand differentiation etc.

3.3.1.2. Switching costs for consumers

• The high number of direct and indirect alternatives available also make Arkansas Egg Company Cracks in the Specialty Egg Market vulnerable to the high threat of substitutes.
• Low to negligible switching costs experienced on the part of the consumers and buyers.

3.3.1.3. Profitability

• New entrants are attracted to the industry because of high profitability.
• If there are high barriers to industry, the industry will continue to maintain high profitability
• Low barriers to entry will result in a lower average of industry profits.
• Lower entry barriers will also lead to higher operational costs because it will increase the intensity of competition within the industry.

3.3.2. The threat of substitute products/services

3.3.2.1. increased competition.

• High threat of substitutes.
• This is because of higher competition.
• The higher competition leads to imitation of products and systems.
• This imitation makes substitute products similar to each other – as much as possible.

3.3.2.2. The offering of similar benefits

• Consumers readily adopt alternative and substitute products.
• They offer similar benefits.
• They have similar functional benefits and features.

3.3.2.3. Low costs of switching

• Consumers often experience a low cost of switching between substitute products.
• Low switching costs are also developed because competition often produces at lower operational costs.
• Low switching cost results in lower overall product prices for the consumer.
• Industry players, therefore, also start competing on aspects of price.

3.3.3. Bargaining power of buyers

3.3.3.1. market fragmentation.

• The industry in which Arkansas Egg Company Cracks in the Specialty Egg Market operates is highly fragmented.
• It has numerous local and international players.
• It is not very likely for players in the industry to integrate forward into on-trade or retail businesses.
• This results in the players experiencing high bargaining power of the buyers from the market.

3.3.3.2. The concentration of retailing agents

• It also results in a high concentration of individual retailing agents.
• Retailing is also done through hypermarkets and supermarkets.

3.3.4. Bargaining power of suppliers

3.3.4.1. backward integration by producers.

• Backward integration from producers is more commonly observed and seen,
• Many players in the industry have their own production facilities for raw materials as well.
• The industry has seen a large number of players needing to outsource resources and raw materials.

3.3.4.2. Outsourcing raw materials

• This outsourcing is done by third-party manufacturers.
• A large number of suppliers present lowers the bargaining power of suppliers.
• Players in the industry have low switching costs between suppliers.
• Suppliers usually are contracted by producers.
• Producers may change suppliers frequently.

3.3.5. Industry rivalry

3.3.5.1. intensity of competition.

• There are strong competition and rivalry in the industry.
• There is a high number of players.
• All players provide similar products.
• Switching costs for consumers is low, which increases competition.

3.3.5.2. Differentiation

• Platers try to differentiate products on different aspects.
• Functional aspects and appeals for all products across the industry remain the same.
• Competitors and players use emotional appeals, and modern brand management techniques for differentiation.
• Industry players try to gain consumer loyalty by developing strong emotional bonds and ties.

Figure 1 Pentagonal analysis for Arkansas Egg Company Cracks in the Specialty Egg Market

3.4. Placement of the business along the industry life cycle

3.4.1. identifying where arkansas egg company cracks in the specialty egg market is on the industry life cycle curve.

Identification of the place and placement on the industry lifecycle is important as it will help Arkansas Egg Company Cracks in the Specialty Egg Market make important decisions and strategies for the future.

3.4.1.1. Strategic decision making

• Expansionary plans and investment decisions.
• Decide on various marketing strategies and tactics for targeting different consumer segments to establish and establish the product.
• Selection of new geographic regions for expansion and exploration of new consumer bases.

3.4.1.2. Budget allocation

• Resources and alternative routes for future growth and establishment.
• Exploration of different diversification options.

Figure 2 PLC Placement along the Industry Lifecycle curve

3.4.2. Introductory stage

3.4.2.1. firm strength.

• The industry is in the infancy stage.
• Firms are generally small, entrepreneurial and compact during this stage.
• Arkansas Egg Company Cracks in the Specialty Egg Market will be focused on research and development during this phase.

3.4.2.2. Financial Position

• Looking for investment and funds for growth.

3.4.2.3. Nature of product

• Products offered during this stage re doubtful as success and life of the product is unproven and not known.
• Arkansas Egg Company Cracks in the Specialty Egg Market will use a focused strategy during this phase to emphasise the uniqueness of the product.
• The product or the brand will have a small market of consumers – known largely as early adopters
• Marketing strategies adopted by the company will focus on generating awareness of the product and therefore, will largely use a functional appeal.

3.4.3. Growth stage

3.4.3.1. financial position.

• Arkansas Egg Company Cracks in the Specialty Egg Market will require high capital during this stage.
• Arkansas Egg Company Cracks in the Specialty Egg Market will need investment and funds for launching strategic marketing campaigns.
• Funds will also be required for fuelling physical growth of the company in the form of investment in equipment and property to facilitate growth.

3.4.3.2. Growth factors

• Companies may increasingly encourage economies of scale because of standardisation experienced during this stage.
• Consumer feedback from the introductory phase will be incorporated, and research and development will be conducted to make appropriate changes in the product design and offering.
• Success in this stage for Arkansas Egg Company Cracks in the Specialty Egg Market will lead to growing demand, which in turn will fuel sales demand.

3.4.3.3. Nature of Product

• Products in this stage have high growth and high market share.
• There is also increasing competition and rivalry in the market – new entrants will enter and compete looking at the success of products during this stage.

3.4.4. Maturity stage

3.4.4.1. sales and growth.

• Arkansas Egg Company Cracks in the Specialty Egg Market will experience slowing growth during this stage of the industry life cycle.
• Sales will be expanding, and earning will be growing – however, the rate will be slower than the growth stage.
• Competition from late entrants will be present, and obvious during this stage – who will all try to fight for Arkansas Egg Company Cracks in the Specialty Egg Market ’s share of the market.

3.4.4.2. Strategic Marketing

• The marketing strategies must now focus on building loyalty.
• Marketing tactics must be strong and should focus on the uniqueness of the product. Increasingly emotional appeals may be used.

3.4.4.3. Firm size

• Firm size is generally larger and is more dominant over players if successful- compared to growth stage.
• Innovations continue but are stable and not radical.

3.4.5. Decline stage

3.4.5.1. industry changes.

• New technological changes and upgrades may make an industry obsolete.
• Players within an industry may also fall back and lose on market share if they do not keep up with innovations, and investment in research and development.

3.4.5.2. Sales and Competition

• Sales during this phase are decreasing at a high rate.
• Competing players also exit the industry because of the changes and low demand.

3.4.5.3. Surviving in the decline cycle

• Arkansas Egg Company Cracks in the Specialty Egg Market may also experience mergers and acquisitions during this phase.
• Diversifications are also most common during this phase as a means of survival.

3.5. Strategic Group Analysis

3.5.1. arkansas egg company cracks in the specialty egg market and strategic group formation.

• The strategic group analysis will look at an industry’s players' situations in focused conditions and scenarios.
• It will assess different players competing with Arkansas Egg Company Cracks in the Specialty Egg Market through the basic strategic factors that will decide an organization's profitability, similar to how the profitability will also be impacted and influenced by the competitive nature of the industry.
• The strategic group analysis will describe the procedures of every single noteworthy competitor of Arkansas Egg Company Cracks in the Specialty Egg Market along different strategic dimensions.
• These dimensions of comparison differentiate players into strategic groupings and must be selected as the basis of comparison by taking into account industry structure, productivity factors, and the venture issues being tended to.

3.5.2. Different aspects of strategic grouping

Key strategic groupings of players within an industry can be made based on numerous different aspects, such as:

• Specialization
• Brand identification
• Push versus pull strategies
• Channel determination
• Product quality
• Technological position
• Vertical joining
• cost position
• Price strategy
• Financial or working influence
• Parent organization relationship
• Government relationship

Despite the various aspects available for comparison of competing players, it is often important to differentiate strategic groupings of players of aspects of how they compete with each other, and on aspects of where they compete as well

3.5.3. Procedure for strategic group analysis for Arkansas Egg Company Cracks in the Specialty Egg Market

• Collect results of the player’s analysis.
• Distinguish the players and pick the most important aspects that separate the players into strategic groups comparing to the issues being tended to.
• Dimensions may include price strategy and product quality.
• Group the players: position Arkansas Egg Company Cracks in the Specialty Egg Market and rivals along with the matrix.
• Evaluate group mobility and direction. Assess the key purpose of individual organizations competing with Arkansas Egg Company Cracks in the Specialty Egg Market, similar to assessing industry patterns and barriers to entry/exit to be able to decide potential developments inside and between groupings.

3.5.4. How will strategic group planning help Arkansas Egg Company Cracks in the Specialty Egg Market

For Arkansas Egg Company Cracks in the Specialty Egg Market, strategic group analysis is important because it will:

3.5.4.1. Strategic industry dynamics

• Help in reviewing the strategic dynamics and shifts in the industry.
• Identify the closest competition and competing players for the business; help in assessing the strategic direction of these competing players; and lastly, aid in developing strategies to stay ahead of the competition.

3.5.4.2. Assessment of market position

• The strategic group analysis is also important for Arkansas Egg Company Cracks in the Specialty Egg Market because it will assist in analysing the current market position of players, as well as help in assessing future strategic moves and directions of the competition in the market.
• Assists in evaluating and identifying different underlying factors that will influence the company’s profitability.
• Makes use of standard comparison aspects between different players in an industry to group them as per strategic directions as well as strategic dimensions.

3.5.4.3. Identification of barriers to entry in an industry

• Different strategic dimensions along the matrix of strategic groupings are often characterized by barriers to entry and exit along the strategic groups’ dimensions, as well as by mobility barriers.
• These barriers make it difficult for companies to move along, and in between different strategic dimensions – often forcing it to stay in place with the same competition.

3.6. Scenario planning

Scenario planning for Arkansas Egg Company Cracks in the Specialty Egg Market ’s strategic direction will take form through speculation and contingency form – methods used by the military for strategic planning and direction.

3.6.1. Arkansas Egg Company Cracks in the Specialty Egg Market ’s Utilization of Scenario planning

For Arkansas Egg Company Cracks in the Specialty Egg Market, scenario planning comprises of making suppositions of what's to come, of what will be and how the business condition will adapt, fluctuate, change, and respond to the future conditions, and changes in the futuristic strategic planning.

3.6.1.1.1. Identify the driving forces of the business:

• Changes in the macro environment
• Changes in technology
• Changes in the economic trade system
• Changes in production methods
• Changes in consumer demands and tastes
• changes in technology and economy

3.6.1.1.2. Identify basic vulnerabilities:

• Changes in technological advancements and developments. These changes can be in the form that the industry has progressed to install more modern and contemporary technological developments.
• Changes in consumer demands and needs.
• These two uncertainties of the future are those that will have the largest impact and influence on the business.

3.6.1.1.3. Develop a scope of conceivable situations:

• Arkansas Egg Company Cracks in the Specialty Egg Market will now be able to place these two uncertainties along a matrix.
• Install new technology, or update current technology to be on par with new technology.
• Do market research.
• Engage in innovative marketing to influence consumers.
• Change vertical and backward integrated systems to ensure in-house or out-house production of technology to stay ahead of the competition.

3.6.1.1.4. Discuss the suggestions:

• Each scenario should be discussed in detail.
• Possible strategic direction and responses for each scenario should be developed.
• Realignment of business goals and direction, as well as a mission during each scenario, should also be done to ensure future resilience.

4. ANALYSIS OF RESOURCES AND COMPETENCES

• This inner analysis and assessment of Arkansas Egg Company Cracks in the Specialty Egg Market decide the centre skills based on the resource based view (RBV) of the premium company.
• Utilizing its core capabilities and capacities, Arkansas Egg Company Cracks in the Specialty Egg Market can maintain a competitive distinction, and leadership over other local as well as international players in the industry.
• In the VRIN analysis and assessment, Arkansas Egg Company Cracks in the Specialty Egg Market makes use of its core capacities to strengthen its worth and the to continue to deliver the promise of consistent quality and taste to consumers – as well as guarantee futuristic and long term gains in the industry.

The following section presents a brief analysis of the VRIN strategic tool as it is applied to Arkansas Egg Company Cracks in the Specialty Egg Market and its impact on the strategic direction.

4.1. VRIN analysis

4.1.1. valuable, 4.1.1.1. international distribution network.

The company has an international distribution system with agents and contracts in countries across the world. This helps the company in making sure that its products are widely available and easily accessible to all consumers.

4.1.1.2. Experience in expansion to other countries

The experience of expansion to other countries directly as well as indirectly has allowed the company to gain exposure and experience in international business, culture and trades.

4.1.1.3. Marketing skills

The company has a unique blend of marketing skills, which allows it to reach consumers directly through various channels, in a creative way. This is a valuable resource for the company as it allows the company to ward off potential competition.

4.1.1.4. Market research

The company invests in market research regularly, which allows it to stay updated with market trends, consumer needs, demands, as well as the changes that take place in different markets and consumer groups. This is also valuable as it then allows Arkansas Egg Company Cracks in the Specialty Egg Market to make changes in product and service offering accordingly.

4.1.2. Rare

4.1.2.1. use of progressive technology.

The company makes use of progressive technology and invests in new technology to help it make the business more effective and efficient. This is important for maintaining competitive differentiation. The technology used by the company also allows lower chances of human error and increases precision.

4.1.2.2. Use of progressive harvesting methods

The company makes use of modern as well as new and innovative means of cropping and harvesting as well. The means of production are important for a business to maintain cost efficiency. This allows lower levels of spoilt raw materials and enhances the quality as well as the feel of the final product. Also, it allows the company to maintain the product quality in-house, and maintain consistency in the raw material.

4.1.2.3. Efficient use of economies of scale in production

The company’s effective and efficient use of resources has allowed it to maintain economies of scale. The company uses economies of scale as a rare resource available to maintain costs, enhance production, and increase sales – all the while maintaining a high focus on premium quality and consistency of taste.

4.1.2.4. The uniqueness of product portfolio

The company has a unique and diversified portfolio. This has allowed it to penetrate different consumer groups. And maintain income from different streams. Into urn, that gives a strong financial cushioning to the business.

4.1.3. Inimitable

4.1.3.1. human resource management.

The company has taken part in exemplified human resource management in all its function – from recruitment to training of talent management. This has allowed the company to develop an inimitable resource that is aligned with the organizational goals, and mission, and which is synonymous to the organization itself.

4.1.3.2. R&d - new product development

The company’s continued investment in r&d allows it to generate ideas for new products, as well as test these new products in limited market settings. This allows the company to assess the viability of new ideas, as well as generate feedback for improvement where needed. This is an inimitable resource for the company because it has become part of the company’s system and culture.

4.1.3.3. Innovation

The innovation at Arkansas Egg Company Cracks in the Specialty Egg Market is an inimitable resource that allows the company to stay ahead of the competition as well as maintain high leadership in the industry by having the first mover advantage in its product portfolio continuously.

4.1.3.4. Organizational culture

The organizational culture at Arkansas Egg Company Cracks in the Specialty Egg Market is supportive and innovative. Employees share information freely. The organizational hierarchy is flatter, which makes leadership and follower relation smooth and easy. This organizational culture and its aspects cannot be imitated by competition.

4.1.3.5. Cost control

The company has employed progressive means of controlling costs and maintaining economies of scale. In this way, prices of the products are maintained and controlled, and very few cost increases are passed to the consumers. This allows the product to be easily affordable by the company’s target audience.

4.1.4. Non-substitutable

4.1.4.1. brand recognition.

The brand value and brand recognition enjoyed by Arkansas Egg Company Cracks in the Specialty Egg Market is a non-substitutable resource. The high brand recognition across different consumer group’s in different countries allows the brand to enjoy high consumer ship, high sales, and a unique bond with the consumers. This cannot be imitated at all by the competition as the brand recognition and resonance has been built over the years through hard work and quality deliverance.

4.1.4.2. Brand equity

The Arkansas Egg Company Cracks in the Specialty Egg Market enjoys high brand equity. This has been developed through the different stages presented by Keller in his model for brand equity. The high brand equity also reflects a high emotional appeal that Arkansas Egg Company Cracks in the Specialty Egg Market has for the consumers.

4.1.4.3. Emotional affiliation with consumers

This means that the brand fulfils not only functional but also emotional and psychological needs of the consumers. Again, this is an inimitable resource which the company has developed because of its honest and trusted relationship with the clients over some time.

4.2. VRIO ANALYSIS

4.2.1. strong global presence, 4.2.1.1. valuable.

Having a strong worldwide presence is significantly valuable for an organization attempting to expand its size, deals, and piece of the overall industry. It is a competitive and sustainable method to acquire incomes from new and existing buyers.

4.2.1.2. Rare

Arkansas Egg Company Cracks in the Specialty Egg Market is one of the greatest company all inclusive. Even though there are other worldwide and international chains of competing companies, Arkansas Egg Company Cracks in the Specialty Egg Market has made a distinct name for its quality and offers.

4.2.1.3. Non-substitutable

For the time being, no competition of Arkansas Egg Company Cracks in the Specialty Egg Market could match such an enormous international presence in terms of quality and consistency. It would require critical investment and assets to achieve this.

4.2.1.4. Organized to exploit

Arkansas Egg Company Cracks in the Specialty Egg Market is effectively exploiting this capacity.

4.2.2. Claim to premium products

4.2.2.1. valuable.

Arkansas Egg Company Cracks in the Specialty Egg Market offers numerous exceptional and fulfilling products that different contenders don't offer all the time. Arkansas Egg Company Cracks in the Specialty Egg Market additionally incorporates information and detailed ingredients for its products to interest an assortment of clients.

4.2.2.2. Rare

Other competition also offers different products that are offered by Arkansas Egg Company Cracks in the Specialty Egg Market, which means that it is not a rare resource for the company. This is because other players also have access to similar products and portfolios.

4.2.2.3. Inimitable

Considering other businesses and players are now using this capacity as a means of expansion and penetration, it can, therefore, be imitated.

4.2.2.4. Organized out to exploit

By offering an assortment of choices and ceaselessly changing the portfolio through active innovation and new product development, Arkansas Egg Company Cracks in the Specialty Egg Market is exploiting this resource. With plenty of alternatives, the vast majority can discover something they like, and individuals who like to attempt new products and services every now and again can undoubtedly do as such with Arkansas Egg Company Cracks in the Specialty Egg Market.

4.2.3. Upscale brand name

4.2.3.1. valuable.

The Arkansas Egg Company Cracks in the Specialty Egg Market brand name enables clients to enjoy and feel a bond of association with the brand. This allows consumers to feel emotionally attached with the brand, and experience it as an extension of themselves as well. As such, this becomes a valuable asset for the company.

4.2.3.2. Rare

Arkansas Egg Company Cracks in the Specialty Egg Market is a contemporary brand name that has a premium touch to it and is upscale, modern and lively. Most other companies and competing brands don't have the quality and packaging to urge clients to engage in a way they do with Arkansas Egg Company Cracks in the Specialty Egg Market .

4.2.3.3. Non-substitutable

It would be generally simple for other companies to revamp their packaging and duplicate the plan of action of Arkansas Egg Company Cracks in the Specialty Egg Market. In this way, the upscale and comfortable promise of the offering by Arkansas Egg Company Cracks in the Specialty Egg Market could be imitated.

4.2.3.4. Organized out to exploit

Arkansas Egg Company Cracks in the Specialty Egg Market is effectively using this resource and enhancing the brand and the brand promise that numerous clients altogether appreciate. The organization is exploiting the stylish way of life that is right now present in numerous urban communities where the brand’s products are widely appreciated and consumed.

4.3. Porter’s value chain

4.3.1. arkansas egg company cracks in the specialty egg market: drawing value from vrin/vrio.

• The core competencies and strengths of Arkansas Egg Company Cracks in the Specialty Egg Market are organizational sources and capacities that enable the business to flourish regardless of substantial challenge and strategic difficulties in local and international markets.
• As the VRIO/VRIN analysis have shown and highlighted, the important core abilities depend on intellectual properties and related propriety data or related technological structures.
• Different resources and abilities appeared in the VRIN/VRIO analysis and review that are non-core, and non-central skills but that help the business and its value chain.
• Arkansas Egg Company Cracks in the Specialty Egg Market ’s core abilities are strong yet restricted.
• In the resource based view, this constraint presents key difficulties, as the organization wards off competing players from local and international markets.
• The core capabilities in the VRIN/VRIO analysis assume critical jobs in Arkansas Egg Company Cracks in the Specialty Egg Market ’s value chain. Considering the resource based view and Michael E. Doorman's value chain conceptualization, Arkansas Egg Company Cracks in the Specialty Egg Market ’s value chain gives reasonable and tasteful products to target buyers.
• The accompanying outline shows the value chain for Arkansas Egg Company Cracks in the Specialty Egg Market and its situation in the bigger value arrangement of the industry:

Figure 3 Value chain for Arkansas Egg Company Cracks in the Specialty Egg Market

4.3.2. Value framework

Arkansas Egg Company Cracks in the Specialty Egg Market ’s value chain is a segment of the business' value framework. The value framework is made out of different other value chains of the speciality units of all associations included, for example, the organization's producers and the remainder of the inventory network. In the value chain representation, Arkansas Egg Company Cracks in the Specialty Egg Market works directly, as well as through contracted third parties.

4.3.3. Example from value framework for Arkansas Egg Company Cracks in the Specialty Egg Market

• The organization has an internal transportation system of vehicles for making deliveries to other companies that are in business with stocking and serving Arkansas Egg Company Cracks in the Specialty Egg Market products – in the local markets.
• In this value chain and value framework, Arkansas Egg Company Cracks in the Specialty Egg Market ’s competitive advantage and abilities are distinguished through the VRIO/VRIN assessment are huge in how the organization's procedures offer some incentive and advantage to the consumers.

4.3.4. Value chain activities

Brief details of Arkansas Egg Company Cracks in the Specialty Egg Market ’s value chain are discussed in the next section:

4.3.4.1. Primary activities

4.3.4.1.1. inbound logistics.

The inbound logistics for Arkansas Egg Company Cracks in the Specialty Egg Market refers to producers in different designated and appointed locations by the company. Also, it also refers to selecting the finest quality raw materials from in-house production as well as from third-party contractors. These are transported to the storage sites after which the raw materials are used for producing different products by the company.

4.3.4.1.2. Operations

Arkansas Egg Company Cracks in the Specialty Egg Market operates internationally directly or indirectly. The company has owned offshore shops, as well as stocks its products with other shops across different countries.

4.3.4.1.3. Outbound logistics

The company has contracted agents in offshore countries and sites to manage product selling. However, a majority of the products are sold directly to licensed sellers and shops locally as well as internationally.

4.3.4.1.4. Marketing and sales

Arkansas Egg Company Cracks in the Specialty Egg Market produces and invests in high quality and premium products. It also invests in a high level of customer servicing and marketing. All its marketing activities, however, are based on strong market research and market data.

4.3.4.1.5. Service

Arkansas Egg Company Cracks in the Specialty Egg Market invests in customer service to develop customer loyalty and build strong relations with its clients. The company invests in gaining and incorporating customer feedback and in solving customer queries effectively.

4.3.4.2. Support activities

4.3.4.2.1. infrastructure.

This includes different departments like management, finance, legal, etc. which are required to keep the company’s business running.

4.3.4.2.2. Human resource management

The company’s committed and trained workforce is considered to be a valuable and an inimitable resource that has played a vital role in the success and growth of Arkansas Egg Company Cracks in the Specialty Egg Market the employees of the company are motivated, professional, trained, and work alongside the company’s mission and goals.

4.3.4.2.3. Technology development

Arkansas Egg Company Cracks in the Specialty Egg Market has been commended and celebrated for the use of effective technology not only production but also to make the overall system of production and sale, as well as in house production more effective and efficient. Also, the company also uses technology to communicate and connect with its consumers effectively.

4.3.4.2.4. Procurement

This involves purchasing the raw material for the final product. The company has appointed agents that work for the company in different countries and regions to purchase consistently high quality raw material so that the company can produce the finest product qualities for delivering to the consumers.

4.3.4.2.5. Bottom line

The concept of the value chain for Arkansas Egg Company Cracks in the Specialty Egg Market helps in understanding how value is added in each process and stage of the value chain. It also helps to understand and separate useful activities from those that are not useful as such. This improves the overall bottom-line of the company and increases the profit margins for the company as well.

4.3.4.3. Virtual chain

4.3.4.3.1. customer-centrism.

• Renewed and enhanced way of engaging with consumers.
• Installation of sophisticated consumer data management systems.
• Made use of artificial intelligence to enhance the value chain.

4.3.4.3.2. Improved technological use

• Installed progressive technology for primary and support activities.
• The overall purpose is to provide a better experience to consumers.
• Allows the company to predict future market conditions, and prepare strategic contingencies accordingly.
• Allows understanding of consumer behaviour and market movements.

4.3.4.4. Generic strategies

• Managed to establish core competitive strategy in the market.
• Competes in the premium sector.
• Does not engage in competition with other cost groups.
• Worked towards improving the service of premium target groups.
• Consumers understand and perceive the brand as a high quality and premium.
• The brand is appreciated for its focused strategy and standing.
• The brand is appreciated and engaged in for its offerings.

5. INTERNAL ENVIRONMENT ANALYSIS

5.1. porter’s strategic options.

• Leading organizations such as Arkansas Egg Company Cracks in the Specialty Egg Market have obtained sustainable competitive advantage and have had the option to achieve the strategic position.
• There can be different sources of sustainable competitive advantage for Arkansas Egg Company Cracks in the Specialty Egg Market. A firm can depend on innovation to decrease its overall production costs and would then be able to pass this advantage on to its clients.
• Arkansas Egg Company Cracks in the Specialty Egg Market can also concentrate on making a differentiated item or administration to increase its overall share of the pie.
• Arkansas Egg Company Cracks in the Specialty Egg Market can generate considerable sustainable competitive advantage utilizing these systems. This is done through means of traditional as well as modern procedures embraced by Arkansas Egg Company Cracks in the Specialty Egg Market to competitive advantage hand and increase its share of the pie.

5.1.1. Differentiation strategy

5.1.1.1. organizational leadership.

Arkansas Egg Company Cracks in the Specialty Egg Market has made use of the differentiation factor to maintain higher leadership and differentiation from industry competition. Differentiation of effective leadership may be achieved through different forms and basis.

5.1.1.2. Broad product portfolio

5.1.1.2.1. product quality.

Moreover, this differentiation can fluctuate from item to item, market to market and industry to industry. Generally, the essential bases of differentiation are quality, durability, usefulness and in a few consumer loyalty, and brand image. Arkansas Egg Company Cracks in the Specialty Egg Market has differentiated its items and products dependent on the quality and set a completely different, and engaging consumer experience. Brand image

5.1.1.2.2. Brand Image

Aside from these things, it has developed a distinct and distinguished brand image which is additionally a premise of differentiation and encourages Arkansas Egg Company Cracks in the Specialty Egg Market to advertise, promote and market its products and brand better than the competing players in the local and international markets.

5.1.2. Focus strategy

5.1.2.1. overall quality of product and service.

The essential premise of differentiation for Arkansas Egg Company Cracks in the Specialty Egg Market is quality and premium taste. It serves just premium quality products, which enables it to charge a top notch and a premium cost. It has embraced the most astounding measures as far as the nature of its raw materials used for producing its products. At each progression, Arkansas Egg Company Cracks in the Specialty Egg Market puts forth an admirable attempt to guarantee that its product fulfils the most noteworthy quality guidelines.

5.1.2.2. Value addition at each step of the value chain

However, the account of value does not finish at getting incredible quality of raw materials. It goes more remote from that point. A great deal of contrast originates from the readiness. Arkansas Egg Company Cracks in the Specialty Egg Market prepares its product diligently to draw out the quality.

5.1.2.3. Human resource management

Rest of the credit goes to the human resource and employees at Arkansas Egg Company Cracks in the Specialty Egg Market. The brand carefully picks its raw materials - just when they in ideal condition. Products are tested from each cluster in any event thrice before endorsement. This is how Arkansas Egg Company Cracks in the Specialty Egg Market makes the quality that each client looks forward to, and is excited about.

5.1.3. Leadership and differentiation through cost

Porter’s traditional methodologies are methods for increasing and developing a sustainable competitive advantage for Arkansas Egg Company Cracks in the Specialty Egg Market - as it was, building up the "edge" that will get the company the ideal position and differentiates it from the industry rivals. There are two primary methods for accomplishing this inside a cost leadership methodology:

• Increasing profits by decreasing expenses, while charging industry-average prices and costs from consumers
• Increasing share of the overall industry by charging lower costs, while at the same time making a sensible profit on every trade since Arkansas Egg Company Cracks in the Specialty Egg Market has controlled and reduced expenses.

The cost-based strategy and system are that – it includes Arkansas Egg Company Cracks in the Specialty Egg Market being the pioneer regarding cost in the industry and market where it operates. Just being among the most minimal cost producers isn't adequate, as the company leaves itself wide open to aggressive attacks by other producers and players in the industry. These players may undermine Arkansas Egg Company Cracks in the Specialty Egg Market ’s costs and in this way hinder the company’s endeavours towards the expansion of its share of the overall market pie.

5.1.3.1. Achieving cost differentiation

Based on this, Arkansas Egg Company Cracks in the Specialty Egg Market should be sure that it can accomplish and keep up the leading position before deciding on choosing the cost leadership strategy. Arkansas Egg Company Cracks in the Specialty Egg Market will be able to become effective in accomplishing cost differentiation by having:

• Access to the capital expected to put resources into innovation that will cut expenses down.
• Very proficient coordination’s.
• A minimal effort base (work, materials, offices), and a method for economically cutting expenses beneath those of different competing players.

5.1.3.2. Achieving cost leadership

However, Arkansas Egg Company Cracks in the Specialty Egg Market should ensure contingency for imitation by competition, as well as be prepared for competing payers to imitate its cost-effectiveness strategy to decrease and control their costs, and increase the overall share of the pie for their products as well. It is therefore important that Arkansas Egg Company Cracks in the Specialty Egg Market does not only settle for one means of cost leadership but continually improves. This can be done through several different methods:

• Engaging and applying the Japanese technique of kaizen
• High efficiency
• High limit use
• Use of dealing capacity to arrange the least costs for generation inputs
• Lean production techniques (for example JIT)
• Effective creation process
• Effective dissemination channels

5.1.3.2.1. Overall Cost Effectiveness through Cost Leadership and Cost Differentiation

• Cost differentiation and leadership strategy for Arkansas Egg Company Cracks in the Specialty Egg Market will be based on the nitty-gritty.
• Cost initiative endeavours towards slicing expenses to a base to give clients lower costs and in this manner will help the company of Arkansas Egg Company Cracks in the Specialty Egg Market to reserve funds.
• Cost leadership strategy requirements regularly identify with high specialized abilities and access to capital
• The company should also resource into innovation and guarantee economies of scale.

5.2. SWOT Analysis

• Arkansas Egg Company Cracks in the Specialty Egg Market maintains its competitiveness as one of the best and the most premium locally and internationally through inventive systems that use business strengths in overcoming the weaknesses present in the business inherently.
• Also, they make use of these internal strengths and weaknesses to make use of opportunities and ward off potential threats, for example, the dangers in the business condition and market.
• These factors can be distinguished, assessed, and analysed through the strategic SWOT tool.
• The SWOT analysis and review for Arkansas Egg Company Cracks in the Specialty Egg Market talk about the strengths and weaknesses (internal core strategic components) intrinsic in tasks in the business, and for the Arkansas Egg Company Cracks in the Specialty Egg Market organization.
• The assessment and analysis of SWOT likewise look at the opportunities and threats (external key variables) identified with the nature of competitiveness in the market and industry, which is mostly founded based on the level and intensity of competition and rivalry – as may be gauged through Porter's Five Forces analysis of Arkansas Egg Company Cracks in the Specialty Egg Market.

5.2.1. The need for SWOT because of expanded operations of Arkansas Egg Company Cracks in the Specialty Egg Market

• Arkansas Egg Company Cracks in the Specialty Egg Market is present and operational in different markets, and each of the markets poses unique yet various difficulties in developing the business.
• Arkansas Egg Company Cracks in the Specialty Egg Market and its portfolio in these many markets have expanded over time and as the organization grows, more items are added to its portfolio in addition to its pioneer product.
• With regards to the SWOT analysis model, these circumstances of multiple operations and multiple presences in various markets make a difficult business situation where the organization needs to utilize various arrangements of skills that match different markets.
• Core elements of different nature – both internal and external to the organization, can help increment Arkansas Egg Company Cracks in the Specialty Egg Market ’s accomplishment in contending with different companies and other businesses – both locally and internationally.
• The SWOT analysis for Arkansas Egg Company Cracks in the Specialty Egg Market is presented below:

5.2.2. Arkansas Egg Company Cracks in the Specialty Egg Market Strengths (Internal Strategic Factors)

This section of the SWOT analysis model works with the inner variables that the organization can use as competencies and strengths to address shortcomings and ensure the business against rivalry. For this situation, Arkansas Egg Company Cracks in the Specialty Egg Market ‘primary qualities are:

5.2.2.1. Strong brand image

• Arkansas Egg Company Cracks in the Specialty Egg Market is one of the world's most premium, well known and most famous brands.
• The organization has a developing populace of steadfast clients, which adds to the soundness of the business.

5.2.2.2. International distribution network

• In the SWOT analysis model, the global distribution network through directly owned subsidiaries, or contracts with third-party agents further strengths Arkansas Egg Company Cracks in the Specialty Egg Market by supporting activities.
• For instance, the organization has a worldwide system of providers that are deliberately chosen dependent on criteria relating to quality, for example, of raw materials as has been discussed in the value chain - primary and supporting activities.

5.2.2.3. Strong investment in research and development, and high focus on innovation

• The focus on innovation not only keeps the company apart but also facilitates its industry leadership.
• The internal core strengths and competent variables recognized in this section of the SWOT analysis of Arkansas Egg Company Cracks in the Specialty Egg Market demonstrates that the business has qualities that advance strength through expansion and a worldwide production network.

5.2.2.4. Focus on market research

• Additionally, the organization steadily expands its business
• This is done through contracts with offshore agents and licenses. Also, the company continues to broaden its portfolio by adding new products based on market research and consumer data.

5.2.3. Arkansas Egg Company Cracks in the Specialty Egg Market Weaknesses (Internal Strategic Factors)

Business weaknesses or shortcomings are recognized in this part of the SWOT analysis. Shortcomings are inward factors that diminish or cut off business capabilities and strengths. Arkansas Egg Company Cracks in the Specialty Egg Market shortcomings are as per the following:

5.2.3.1. Premium prices for most portfolio products

• Arkansas Egg Company Cracks in the Specialty Egg Market has a premium brand image attached, and thus all its products in the portfolio are priced highly
• This expands overall revenues yet decrease the affordability of its items.
• This internal key factor is a shortcoming since it confines the organization's share of the overall industry, particularly in territories with generally lower disposable earnings

5.2.3.2. Standard and benchmarked regulations and business procedures for all portfolio items

5.2.3.2.1. generalization.

• Likewise, this SWOT analysis highlights that generalized standards for all portfolio products may be a weakness because it restrains the adaptability of these products and items in the business.

5.2.3.2.2. Imitability

• What's more, numerous Arkansas Egg Company Cracks in the Specialty Egg Market items are imitable.
• Several items in the portfolio have been imitated by completion, and are also being provided by them at different price points.
• Though the quality is unique to Arkansas Egg Company Cracks in the Specialty Egg Market, the competing players have also developed close enough, and acceptable products.
• This business condition engages competition, as has been highlighted already.

5.2.3.3. Fighting the challenge of imitation

• The internal factors in this section of the SWOT analysis of Arkansas Egg Company Cracks in the Specialty Egg Market demonstrate that the business must create qualities to diminish the unfavourable impacts of impersonation and the impact of high value focuses on the organization's share of the overall industry in the international and local business.

5.2.4. Opportunities for Arkansas Egg Company Cracks in the Specialty Egg Market(External Strategic Factors)

This section of the SWOT analysis and strategic model focuses on external components that opportunities for business development and advancement. For this situation, the key opportunities accessible to Arkansas Egg Company Cracks in the Specialty Egg Market are:

5.2.4.1. Green business products

• With an increased focus and awareness of health and wellness lifestyles by consumers, it is important that Arkansas Egg Company Cracks in the Specialty Egg Market recognizes this as a viable business opportunity.
• Increased numbers of consumers are shifting to the green lifestyle of consuming environmentally friendly and organic products.
• Arkansas Egg Company Cracks in the Specialty Egg Market should focus on the expansion of the product portfolio: inclusion of green products and environmentally sustainable services are suggested.

5.2.4.2. Expansion in emerging markets

• Arkansas Egg Company Cracks in the Specialty Egg Market can expand its income streams through expansion and developing presence in emerging markets – such as Brazil, China and India.
• This opportunity draws consideration far from the U.S. region, where the majority of the organization's incomes are created.

5.2.4.3. Business enhancement

• Likewise noteworthy in this SWOT analysis of opportunities is the opportunity of business enhancement and further business development.
• This can help improve the long term position of Arkansas Egg Company Cracks in the Specialty Egg Market.
• For instance, through higher diversification of the portfolio and the overall business, the Arkansas Egg Company Cracks in the Specialty Egg Market organization can diminish its reliance on its present enterprises, and along these lines work towards improving its general income development.

5.2.4.4. Partnerships with different firms

5.2.4.4.1. diversification through partnerships.

• Diversification is right now a minor strategy as can be observed from Arkansas Egg Company Cracks in the Specialty Egg Market ’s competitive strategy and its overall directive strategy as well.
• The business environments likewise display the chance to enhance the organization's competencies and strengths
• This will also increase its share of the overall industry through the association’s s with different firms. For example, a partnership with real retailers improves dispersion.

5.2.4.4.2. Development of corporate clientele

• The company can also formulate new B2B relations and contracts with other companies and corporate entities.
• The external key factors in this section of the SWOT analysis demonstrate that Arkansas Egg Company Cracks in the Specialty Egg Market can improve its industry position by building up its activities to make use of the opportunities in the international business markets.

5.2.5. Threats facing Arkansas Egg Company Cracks in the Specialty Egg Market(External Strategic Factors)

Threats against the Arkansas Egg Company Cracks in the Specialty Egg Market business are distinguished in this piece of the SWOT analysis. Threats are external components that decrease or breaking point of business execution. In this case of Arkansas Egg Company Cracks in the Specialty Egg Market, the following section looks at, and assesses threats that apply to the organization in question:

5.2.5.1. Price wars by competition

• Arkansas Egg Company Cracks in the Specialty Egg Market competes with a wide assortment of firms in the local as well as the international market.
• For instance, the organization competes against significant premium companies as well as against cheaper companies that offer cheap priced items and products.
• This external but important factor in the SWOT assessment undermines Arkansas Egg Company Cracks in the Specialty Egg Market because such competing players can lessen the organization's share of the overall industry by competing based on low prices and overall low costs of production.

5.2.5.2. Increased competition

• Additionally, this SWOT assessment also analyses increased competition as a noteworthy threat against the business.
• In light of the organization's shortcomings, the risk of imitation includes firms that attempt to duplicate the taste, look and feel of Arkansas Egg Company Cracks in the Specialty Egg Market items.
• Saturated market place and industry can also lower sales of the organization and shrink its share of the overall pie
• Increased competition can also lead to the increased cost of doing business for the organization if they bring innovative processes, and implement novice systems to control costs

5.2.5.3. Independent players

• The industry environment and profitability are liable to invite independent developments, and small-scale players.
• These players may not have high levels of integration and may be retailers and marketers for items produced during backward integration.
• Strategic marketing techniques and promotional communications are expected to neutralize the impacts of these patterns.
• This section of the SWOT analysis of Arkansas Egg Company Cracks in the Specialty Egg Marketrecognizes external key factors that force difficulties to international expansion and growth of the company as well as highlight market infiltration.

5.3. TOWS Matrix

TOWS analysis will allow Arkansas Egg Company Cracks in the Specialty Egg Market to identify and understand the strategic choices and future strategic options and directions available to the company. The TOWS matrix and analysis will help Arkansas Egg Company Cracks in the Specialty Egg Market to look at various possible future and long term situations, and ill force Arkansas Egg Company Cracks in the Specialty Egg Market to look at these options by questioning strategic directives such as:

• How will Arkansas Egg Company Cracks in the Specialty Egg Market make the most of its strengths and core competencies?
• How will Arkansas Egg Company Cracks in the Specialty Egg Market Circumvent its weaknesses and shortcomings?
• How will Arkansas Egg Company Cracks in the Specialty Egg Market capitalize on the various opportunities present in the business environment?
• How will Arkansas Egg Company Cracks in the Specialty Egg Market ward off, and manage the threats that are present in the external business environment?

The analysis of the SWOT and the subsequent assessment and development of the TOWS matrix will allow the Arkansas Egg Company Cracks in the Specialty Egg Market to be able to identify the following answers:

• Strengths and Opportunities (SO) – How would Arkansas Egg Company Cracks in the Specialty Egg Market be able to utilize on its strengths to exploit the opportunities?
• Strengths and Threats (ST) – How would Arkansas Egg Company Cracks in the Specialty Egg Market be able to exploit its strengths and core competencies to keep away from genuine and potential threats?
• Weaknesses and Opportunities (WO) – How would Arkansas Egg Company Cracks in the Specialty Egg Market be able to capitalize on its opportunities to overcome the weaknesses that Arkansas Egg Company Cracks in the Specialty Egg Market is encountering?
• Weaknesses and Threats (WT) – How would Arkansas Egg Company Cracks in the Specialty Egg Market be able to limit its weaknesses and evade threats?

5.3.1. TWOS matrix visual presentation

Table 1 TWOS matrix for Arkansas Egg Company Cracks in the Specialty Egg Market

• The TOWS Matrix is a moderately basic strategic tool used by Arkansas Egg Company Cracks in the Specialty Egg Market for producing key alternatives and identifying key strategic alternatives that may be pursued by Arkansas Egg Company Cracks in the Specialty Egg Market.
• By utilizing it, Arkansas Egg Company Cracks in the Specialty Egg Market can take a look towards understanding that it can best exploit the opportunities present, while at the same time also limit the effect of shortcomings and ensure itself against threats.

5.4. ANSOFF Matrix

• Arkansas Egg Company Cracks in the Specialty Egg Market has viably utilized this instrument to develop a procedure for accomplishing competitive advantage in the industry and various markets it operates in.
• Market development
• Market penetration
• Product development
• Product penetration

The following section highlights the various strategies that may be used through the Ansoff matrix. These strategies have been highlighted and identified through vigorous research methodologies, as well as through expert analyst data and opinion.

5.4.1. Market development strategies

5.4.1.1. advertising and promotion of products.

• One of the most popular means of developing a market is to use marketing strategically.
• By making use of advertising and marketing communications, the company will be able to disseminate information about its product, and the various benefits of consumption to its target market easily.
• Also, the use of social media for marketing will, at the same time allow the company to communicate directly with the consumers, and answer their queries.

5.4.1.2. Education about product consumption.

• The company can make use of widespread marketing campaigns using traditional means as well as means of social media to increase awareness of their product amongst the target market.
• This task of educating the markets will give the company a first-mover advantage, as well as develop important functional appeals for the product.

5.4.2. Market penetration strategies

5.4.2.1. geographical expansion.

• The company can expand into other markets through its previous experience, as well as through partnerships and contracts with other agents and parties.
• The company can also develop subsidiaries, as well as offer its products through franchising as well as licensing.
• The geographical expansion is suggested into emerging economies because of the favourable income levels of the consumers, as well as the growing infrastructure.

5.4.2.2. Increased number of retail outlets and retail presence

• The company can penetrate existing markets by offering more shops or making its product more widely available.
• This may be done through increasing the accessibility of the product at places where the target consumers are expected to purchase from, as well as improving the interaction of the product with consumers at different touchpoints.

5.4.2.3. Online retailing

• Another means of improving market penetration is through online retailing. Arkansas Egg Company Cracks in the Specialty Egg Market can stock its products on online retailing sites locally and internationally.
• This would help the company improve sales, accessibility, as well as reach higher levels of target consumers. All of this, in turn, would increase market penetration.
• Besides, it would also help the company maintain and control costs for Arkansas Egg Company Cracks in the Specialty Egg Market, and thereby help it achieve cost leadership in the industry

5.4.3. Product development strategies

5.4.3.1. research and development.

• To be able to develop new products, the company should have a focused interest and budget sending allocated to new product research and development.
• This research would take a basis in the consumer market and the overall market trends, to identify the gap in consumer demands, and market availability of different products.
• The new product would then generally be aimed towards fulfilling this gap.

5.4.3.2. New product development labs

• The company should have dedicate incubation labs for the development of new products.
• This means that this development should be a focused and separate entity that should focus on the company’s innovation.
• The company should also hire the right talent for business development and innovation to be able to achieve targets and goals accordingly.

5.4.3.3. Market testing

• New products should follow PD cycles for testing before launching in a market.
• This will ensure that the company can fix any loopholes present in the product, as well as incorporate positive feedback.

5.4.3.4. Strategic Marketing

• The company should also have a focused and strategic budget for marketing and communications allocated for new product development.
• This is because the company will need to increase the appeal, as well as develop functional and emotional appeals and characteristics of the new product.
• Communicate with the consumers to enhance sales as well as increase likeability and rate of consumption and trial.

5.4.4. Product penetration strategies

5.4.4.1. acquiring personally owned retail to strengthen its presence..

• One way of increasing product penetration is that the company directly manages and controls sales operation through owned retail.
• This will give the campy leverage over communication, as well as product stocking and placement.

5.4.4.2. Diversification of portfolio

• The company can further expand its portfolio as a means of product penetration.
• The expansion of the portfolio will allow the company to reach a different and diverse target group, thereby increasing the overall share of the pie for the company
• This will also increase Arkansas Egg Company Cracks in the Specialty Egg Market ’s products’ accessibility to different consumers.

5.5. SAF criteria

5.5.1. how arkansas egg company cracks in the specialty egg market can strengthen its strategic position using saf criteria.

• When Arkansas Egg Company Cracks in the Specialty Egg Market is deciding upon a certain strategic direction for the future, it will face challenges.
• Choosing the right strategy at the right time can be a daunting task for managers.
• It is therefore important that managers look at the strategy from aspects of its value and viability.
• The principal thing the managers of Arkansas Egg Company Cracks in the Specialty Egg Market will have to do is settle on a foundation by which to evaluate the different strategic alternatives.
• They will also need to choose a viable methodology is to assess the different strategies independently.
• Strategies can be evaluated and assessed using criteria of suitability, acceptability and feasibility (SAF).
• The following section weighs different strategies and possible future directives for Arkansas Egg Company Cracks in the Specialty Egg Market based on the SAF criteria.

5.5.2. Creation of a menu for high-income groups

5.5.2.1. suitability, 5.5.2.1.1. new market development.

• This strategy is suitable because it will allow Arkansas Egg Company Cracks in the Specialty Egg Market to develop new markets by tapping into new consumer groups.
• At the same time, it will allow the company to penetrate higher into existing markets.
• Both these possibilities can be realized because Arkansas Egg Company Cracks in the Specialty Egg Market invests in consumer research and has a strong financial standing.

5.5.2.2. Acceptability

5.5.2.2.1. alignment with organizational goals.

• The strategy is acceptable because it is in line with the company’s goals and mission.
• Also, it is also in line with the internal marketing and culture of the organization.

5.5.2.2.2. Financial risk

• As such, the strategy does not pose any risk – financially and otherwise and is also palatable for stakeholder reactions.
• Lastly, the strategy promises to give high returns. Overall, the strategy appears to be highly acceptable.

5.5.2.3. Feasibility

5.5.2.3.1. market research and financial cushioning.

• This strategy is highly feasible.
• This is because the company already operates along with this mission, and has high levels of market research and information regarding high-income groups.
• This information could be utilized for creating a suitable menu for high-income groups.
• At the same time, the company also has the financial power to introduce premium menu items for the higher class – to expand its menu accordingly.

5.5.3. Creation of a healthy menu for existing target consumer groups

5.5.3.1. suitability, 5.5.3.1.1. diversification of product portfolio.

• This strategy would require a high diversification of the product portfolio.
• This is suitable because the company has the resources and the information to make strategic decisions about diversification.

5.5.3.1.2. Innovation

• Moreover, the company also innovates regularly, which can be an added benefit for the suitability of the strategy.

5.5.3.2. Acceptability

5.5.3.2.1. risk of financial investment.

• This strategy appears to be moderately acceptable.
• This is because it poses a risk through diversification with high levels of finances invested, the company can never be too sure of the consumer reactions.

5.5.3.2.2. Risk of new product development

• Therefore, the risk of new product development and consumer reaction would be there.
• Also, the acceptability is also low because of stakeholder reaction – who might not all agree with the expansion of the portfolio horizontally – i.e. The broadening of the portfolio away from the core offerings.
• Lastly, if the strategy works, it promises high returns, which make sit low to moderately acceptable.

5.5.3.3. Feasibility

5.5.3.3.1. market research and financial cushioning.

• This strategy is also feasible for the company.
• This is because of the company’s strong financial position, as well as its ability to researching into different market trends and patterns.
• The identification of these trends and patterns is important for being able to decide which market and industry to diversify into for the company.

5.5.4. Increasing existing advertising expenditure

5.5.4.1. suitability, 5.5.4.1.1. focused budgeting.

• This strategy is suitable because the company has high and focused budgeting for marketing and communications.
• This would also allow Arkansas Egg Company Cracks in the Specialty Egg Market to withdraw from failing markets or markets that have a weak share, and gain access to rising markets.

5.5.4.1.2. Strategic marketing

• The company will be able to exploit its research and development for strategic marketing
• Arkansas Egg Company Cracks in the Specialty Egg Market will also make use of existing systems and products to reach new consumer groups through marketing.

5.5.4.2. Acceptability

5.5.4.2.1. return on investment.

• The strategy is acceptable because it poses a low risk in terms of investment in strategic marketing.
• Also, it promises high returns on investment in marketing through the promise of increased awareness, increased penetration, increased brand recall and brand recognition – all of which will translate into higher sales.
• Lastly, stakeholders will also not frown upon this strategy, which makes it more acceptable to implement.

5.5.4.3. Feasibility

5.5.4.3.1. market research and financial cushioning.

• The strategy is highly feasible because the company has a strong financial standing.
• This means that the company can afford to increases budget for marketing purposes.
• However, for the stagey to be successful, it is important that the company aces sure that all promotional campaigns developed are in sync with consumer needs, demands and behaviour.
• This is again possible for the company because of its investment in research and development.

6. FINAL RECOMMENDATIONS

Based on the overall internal and external analysis done for Arkansas Egg Company Cracks in the Specialty Egg Market, this section will offer recommendations which will help the company take on strategic directions that will enhance its core competencies and capabilities, as well as reduce its chances for risks and threats? The following recommendations are thus made for Arkansas Egg Company Cracks in the Specialty Egg Market:

6.1. Strengthen distribution network

6.1.1. control.

This is an important strategic recommendation as it will allow higher control to the company over its products in different markets. The company will be able to control where its products are placed, and thereby, will also be able to enhance the accessibility and easy availability of its products.

6.1.2. Stronger relation with consumers

At the same time, the strengthening of the distribution network will allow the company to work more closely with end consumers by being able to reach them with the same high quality of products across different markets.

6.2. Develop unique marketing tactics

6.2.1. higher penetration.

This strategic recommendation will help the company reach a higher number of consumers and penetrate deeper into target consumer groups. Also, this strategy will allow the company to increase trial and consumption and sales of its products.

6.2.2. Forming a partnership with consumers

Unique marketing tactics will involve new and informed strategic means of communicating with the consumers and engaging them with the brand. One way that this can be done is by making consumer co-producers for the brand. Another way that Arkansas Egg Company Cracks in the Specialty Egg Marketcan do this is through co-branding with other similar, yet dissimilar brands and companies to enjoy higher market visibility amongst target consumers.

6.3. Adapt to different cultural aspects of different markets

6.3.1. identify different consumer group characteristics.

Each market and target group has distinct characteristics. This recommendation is suggested so that the company can connect better with different target groups in different markets.

6.3.2. Adapt to and respond to characteristics

By adapting to different cultural and regional characteristics, the company will be able to present itself better to target consumers – who would then feel a greater affinity, and more likeliness of consuming the product and the service.

6.4. Expand into new regions

6.4.1. market expansion.

Another strategic recommendation for Arkansas Egg Company Cracks in the Specialty Egg Marketis to expand into newer regions and markets. This can be done by expanding into new markets, firstly. This expansion will give the company exposure to new consumer groups. Increase the overall consumption rate, as well as diversify income streams. Also, it will give the company related expansion exposure regionally as well as internationally.

6.4.2. Product diversification

Another means of expansion is through product diversification. By adding new products, the company will be Abe to penetrate deeper into existing markets bye exploring new consumer groups, and new target consumer groups. This will also diversify income streams for the company, and increase its overalls hare of the market.

6.5. Strengthen value network

By strengthening the value network further, and by adding quality and enhanced elements at different stages, the company will be able to maintain competitive advantage, as well as put off new players from the industry by increasing barriers to entry. This will allow the company to maintain sustainable competitiveness over other players, as well as maintain a possible leadership position in the local and international markets and industry.

7. References

Bierly, P. & Hämäläinen, T., 1995. Organizational learning and strategy. Scandinavian Journal of Management, 11(3), p. 209–224.

Cole, G., 2003. Strategic Management. Boston: Cengage Learning EMEA.

Collier, D. & Evans, J., 2009. Operations Management. Boston:MA: Cengage Learning.

Haron, A., 2016. Standardized Versus Localized Strategy: The Role of Cultural Patterns in Society on Consumption and Market Research. Journal of Accounting and Marketing, 5(1).

Hartline, M. & Ferrell, O., 2006. Marketing Strategy. Boston:MA: Cengage Learning.

Keller, L., 2006. Strategic Brand Management Process, in Perspective of Modern Brand management. s.l.:s.n.

Kotler, P., 1997. Marketing management: Analysis, planning, implementation and control. New Jersey: Prentice-Hall.

Kotler, P., 211. Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), pp. 132-135.

Kotler, P., Armstrong, G., Adam, S. & Denize, S., 2014. Principles of Marketing. Melbourne: Pearson, Australia.

Kotler, P. & Keller, K., 2009. Marketing Management. New Jersey: Prentice Hall.

Lehman, D. & Winer, R., 2005. Product Management. New Delhi: McGraw-Hill Education.

Murray, A., 1988. A contingency view of Porter's “generic strategies”. Academy of management review, 13(3), pp. 390-400.

Reddi, C., 2009. Effective Public Relations and Media Strategy. New Delhi: PHI Learning Pvt. Ltd.

Schivinski , B. & Dabrowski , D., 214. The Effect of Social Media Communication on Consumer Perceptions of Brands. Journal of Marketing Communications, Volume 12, pp. 1-26.

Thompson, J. & Martin, F., 2010. Strategic Management: Awareness & Change. Hampshire: Cengage Learning EMEA.

Weng, X., 2002. Local Brand Strategy. Hangzhou: Zhejiang People’s Publishing House.

Wirtz, J., 2016. Winning in Service Markets: Success through People, Technology and Strategy. Singapore: World Scientific.

Witcher, B. & Chau, V., 2010. Strategic management: Principles and practice. s.l.:Cengage Learning EMEA.

Witcher, B. J. & Chau, V. S., 2010. Strategic Management: Principles and Practice. Boston: Cengage Learning EMEA.

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