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press presentation significato

Dizionario di Inglese

Il sansoni inglese, traduzione di presentation.

1 ( act of presenting ) presentazione f. : presentation at court presentazione a corte.

2 ( sth. offered ) regalo m. , dono m.

3 ( exhibition ) rappresentazione f. : the presentation of a new play la rappresentazione di una nuova commedia.

4 ( act or manner of stating ) esposizione f. , presentazione f. , illustrazione f. : a clear presentation of the problem una chiara esposizione del problema.

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The First Amendment Encyclopedia

Presented by the john seigenthaler chair of excellence in first amendment studies.

Encyclopedia Table of Contents | Case Collections | Academic Freedom | Recent News

Prior Restraint

press presentation significato

Prior restraint is a form of censorship that allows the government to review the content of printed materials and prevent their publication. Most scholars believe that the First Amendment’s guarantee of freedom of the press includes the restriction of prior restraints. In numerous cases, the Supreme Court has indicated that the Constitution establishes a strong presumption against such prior restraints. In this June 30, 1971 photo, workers in the New York Times composing room in New York look at a proof sheet of a page containing the secret Pentagon report on Vietnam. In a 6-3 decision, the Supreme Court ruled in New York Times Co. v. United States (1971) that despite the sensitive nature of the information, the newspapers could still publish it under the no prior restraint doctrine. (AP Photo/Marty Lederhandler, used with permission from the Associated Press)

Prior restraint is a form of censorship that allows the government to review the content of printed materials and prevent their publication.

Most scholars believe that the First Amendment’s guarantee of freedom of the press includes the restriction of prior restraints. In numerous cases, the Supreme Court has indicated that the Constitution establishes a strong presumption against such prior restraints.

The founding fathers viewed the practice of prior restraint as detrimental to democracy. British common law had been interpreted to oppose licensing and other forms of prior restraint of speech and press, which served as an example during the U.S. Constitutional Convention .

As literacy rates increased and the number of newspaper publications expanded, several court cases challenged government officials who were accused of abridging the free press rights of newspaper publishers.

Supreme Court affirms government cannot censor the press in Near v. Minnesota

In Near v. Minnesota (1931), the U.S. Supreme Court struck down the Minnesota Public Nuisance Abatement Law that barred the publication of malicious or defamatory materials.

County prosecutor Floyd Olson, who later became governor of Minnesota, had convinced a county judge in 1927 to issue a gag order against journalists Jay Near and Howard Guilford under the Minnesota law. The two journalists had written several contentious articles in the publication Saturday Press accusing Olson and other local politicians of colluding with gangsters.

Near appealed the case and ultimately won in a 5-4 decision in which the Supreme Court ruled that the Minnesota law violated the First Amendment. The case is significant for two reasons.

Pentagon Papers case affirms "no prior restraint" and free press role in democracy

Although Near v. Minnesota reaffirmed that governmental censorship of media publications is unconstitutional, the ruling still left questions.

For instance, did the First Amendment apply to situations in which a newspaper or magazine publication could potentially threaten national security by divulging sensitive military information? This became an issue of concern after secret government documents began appearing in the New York Times in June of 1971, and later in the Washington Post.

Known as the Pentagon Papers , these documents, which contained classified and top secret information related to American policies and activities in the ongoing Vietnam War , were copied from the State Department and Department of Defense by Daniel Ellsberg .

The federal government responded immediately by filing a legal suit against the two newspapers, citing national security as the primary reason for preventing publication of the material. The New York Times contended this violated its First Amendment rights.

In a 6-3 decision, the Supreme Court ruled in New York Times Co. v. United States (1971) that despite the sensitive nature of the information, the newspapers could still publish it under the no prior restraint doctrine. Free expression outweighed the potential harm that could have resulted from publishing the story. The decision reinforced the media’s role, under the First Amendment, to serve as a watchdog and publish information, even critical or embarrassing reports about government officials and their actions.

Publishers can still be prosecuted or sued for what they print

Although the First Amendment prohibits prior restraint, it does not protect publishers from prosecutions consequent on the content of their materials. Nor is the protection from prior restraint absolute; compelling circumstances must be taken into account.

The advancement of technological media has required new interpretations of the law for areas outside of the print media, such as film, radio and television, and, most recently, the Internet .

The Supreme Court’s striking down parts of the Communications Decency Act of 1996 in Reno v. American Civil Liberties Union (1997) reaffirmed the judiciary’s commitment to protecting First Amendment publication rights. The Court ruled that even in situations where questionable Internet content may potentially be harmful to children, who thus could legally be prohibited access, this standard cannot be extended universally to include adults.

With the Court placing the burden of censorship on parents, the Internet remains the most recent example of a new technology that is free to function, for the most part, unregulated.

This article was originally published in 2009. Daniel Baracskay teaches in the public administration program at Valdosta State University.

FURTHER READING

Barron, Jerome A. Freedom of the Press for Whom? The Right of Access to Mass Media. Bloomington: Indiana University Press, 1973.

Bender, David, and Bruno Leone. Censorship: Opposing Viewpoints. San Diego, Calif.: Greenhaven, 1997.

Chamberlin, Bill F., and Charlene J. Brown. The First Amendment Reconsidered: New Perspectives on the Meaning of Freedom of Speech and the Press. New York: Longman, 1982.

Columbia University Graduate School of Journalism, ed. Essential Liberty: First Amendment Battles for a Free Press. New York: Columbia University Graduate School of Journalism, 1992.

Downs, Robert B. The First Freedom. Chicago: American Library Association, 1960.

Foerstel, Herbert N. Free Expression and Censorship in America: An Encyclopedia. Westport, Conn.: Greenwood Press, 1997.

Hachten, William A. The Supreme Court on Freedom of the Press: Decisions and Dissents. Ames, Iowa: Iowa State University Press, 1968.

Marnell, William H. The Right to Know: Media and the Common Good. New York: Seabury, 1973.

Ruckelshaus, William, and Elie Abel, eds. First Amendment Protections. Washington,D.C.: American Enterprise Institute,1976.

Schmidt, Benno C., Jr. Freedom of the Press vs. Public Access. (New York: Praeger, 1976).

Lee, Douglas E. "Prior Restraint." Freedom Forum Institute, Sept. 13, 2002.

Interested in First Amendment current events?

Daniel Baracskay. 2009. Prior Restraint [electronic resource] . The First Amendment Encyclopedia, Middle Tennessee State University (accessed Mar 07, 2023). http://www.mtsu.edu/first-amendment/article/1009/prior-restraint

What Is Public Relations (PR)?

Public Relations (PR) Meaning, Types, and Practical Examples

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem.

press presentation significato

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom.

press presentation significato

Public relations (PR) is the set of techniques and strategies related to managing how information about an individual or company is disseminated to the public, and especially the media. Its primary goals are to disseminate important company news or events, maintain a brand image , and put a positive spin on negative events to minimize their fallout. PR may occur in the form of a company press release , news conference , interviews with journalists, social media posting, or other venues.

Every individual or entity operating in the public eye faces the spread of information about them or their practices to the public. While public relations is an industry unto itself, any attempt to portray oneself in a certain way to others can be considered a form of public relations.

Key Takeaways

Understanding Public Relations (PR)

Although not inherent in the definition, PR is often thought of as "spin," with the goal being to present the person, company, or brand in the best light possible. PR differs from advertising in that PR attempts to represent a person or brand's image in ways that will appear organic, such as generating good press from independent sources and recommending business decisions that will incur public support. Loosely defined until the mid-twentieth century, PR is one of the fastest-growing industries in the United States.

PR is essential to any company's success, especially when shares in the company are publicly traded and the value of a share depends on the public's confidence in a company or brand. In addition to handling media requests, information queries, and shareholder concerns, PR personnel are frequently responsible for crafting and maintaining the corporation's image. Occasionally, PR professionals engage in negative PR or willful attempts to discredit a rival brand or company, although such practices are not in keeping with the industry's code of ethics.

Types of Public Relations

Public relations is often divided into different agencies or departments. Each department is specifically suited to handle a specific aspect below:

Many public companies have a separate investor relations (IR) department for dealing with communications to shareholders and analysts.

Public Relations vs. Other Departments

Public relations may overlap or be confused with other similar departments. Here's an overview how PR may or may not relate to marketing, advertising, or communications.

Public Relations vs. Marketing

Marketing is sometimes more squarely focused on driving sales, promoting products or services, and ensuring financial success. Meanwhile, public relations is sometimes more focused on managing the reputation of a company or brand.

Both departments may embark on very similar types of activities. For instance, both may interact with customers to garner feedback. From a more direct marketing lens, this information is used to better understand sales trends , product demands, and ways to generate more sales. From a more direct public relations lens, this information is used to understand customer satisfaction, ensure customers are happy, and make sure any dissatisfaction is managed quickly.

Public Relations vs. Advertising

Advertising is the act of garnering public attention, often through the use of various types of media. A company may want to advertise to promote a product, announce expansion into a new market for a growth company , or reveal pricing changes.

While advertising is the intentional act of trying to be in the spotlight, public relations is a more strategic and thoughtful approach about how a company should be interacting with internal and external stakeholders. Sometimes, it may be in the company's best interest in "lay low" and strengthen its relationship with the public by not being front and center.

Public Relations vs. Communications

Public relations and communications are heavily intertwined. Both involve portraying information outwardly in hopes of creating a brand, image, or relationship that fosters value. Communications may be a separate department within a company solely responsible for written or verbal comments issued internally or externally.

One potential difference between public relations and communications is the exchange of information. Sometimes, public relations is a one-way channel that imposes information in an attempt to have a more favorable public image. Communications may be more rooted in the two-way functionality of receiving feedback and making changes based on information collected. In general, most companies will see overlap between public relations and communications.

There's many titles and roles an individual working in public relation can hold. As of December 2021, individuals working as a publicist in the United States reported average total compensation of $73,164.

Working in Public Relations

A career in public relations has no defined career path. An individual can obtain a degree in a number of different fields such as public relations, communications, marketing, journalism, broadcasting, or political science.

Professionals in PR must have soft skills including strong written and oral communication skills, the ability to solve problems, and the ability to think critically and creatively.

A career in public relations can take many different turns. Some aspects of public relations emphasize digital media; potential careers include content creators, social media managers, or digital artists. Individuals can specialize in an industry (i.e. finance ) to emphasize working between a company and its investors. Individuals interested in working for nonprofit organizations may find the branch of fundraising overlaps many aspects of public relations.

Public Relations in Practice

PR also involves managing a company's reputation in the eyes of its customers. In a 2012 PR crisis, restaurant chain Chick-fil-A was forced to issue emergency statements with respect to its stance on same-sex marriage after a Chick-fil-A executive publicly came out against marriage equality. The statement stressed the company's "biblically-based principles" and its belief in treating "every person with honor, dignity, and respect." It was an example of how companies must exercise good PR. Most major companies have a PR department or utilize the services of an outside firm.

A company often has multiple publics to impress. Internally, a company will want to present itself as competently operated to its investors and biggest shareholders, which can involve arranging product demonstrations or other events directed towards shareholders.

In response to the 2010 oil spill off the Gulf of Mexico, BP issued a public statement outlining its course of action. Some felt the response missed its mark, a stark reminder of how public relations may sometimes make matters worse.

Externally, a company that sells a good or service directly to consumers will want to present a public image that will encourage genuine, lasting brand support, which extends beyond the somewhat knowingly specious goals of advertising.

This can involve reassuring customers during a crisis, such as when Target ( TGT ) offered an $18.5 million settlement to its customers following a 2013 credit card hack in an attempt to restore good faith or the promotion of a lifestyle that would make the company's product or service attractive. The company also generates PR to attract investors. In this respect, good PR is especially important for startups or rapidly expanding companies.

What Is the Primary Role of Public Relations?

Public relations often boils down maintaining the image of a company, individual, or brand. Public relations creates media, connects with external media, crafts public opinion, and ensures customers have a positive disposition towards the company's brand.

What Skills Do You Need for PR?

Public relation specialists often have strong communication skills. Their role is to absorb information, process how it may impact a company's image, and how to externally communicate to shift this image. Public relation specialists often forge relationships with many different types of people including key customers, government officials, and external media.

Why Is Public Relations Important?

Customers make decisions for a number of reasons. One of those reasons is the relationship they feel they have with a company. If a company has a negative image or is ensnarled in a controversial public issue, a customer may no longer feel as connected with the brand, image, and product. Public relations often manages this brand and ensures customers, employees, investors, and other external parties have a positive disposition to continue involvement with the company.

Who Uses Public Relations?

Public relations is useful for any party that wants to have a positive public imagine. Most often, corporations and publicly traded companies will embark on public relations. A company may have a different public relations team or public relations strategy for specific brands or products. Also, individuals such as celebrities or high net worth individuals may have private public relation teams. These teams are used to maintain a positive public image as well as handle media requests.

Glassdoor. " Publicist Salaries ."

Chick-fil-A. " Chick-fil-A Response to Recent Controversy ," Page 1.

BP. " BP Initiates Response to Gulf of Mexico Oil Spill ."

State of California Department of Justice. " Attorney General Becerra: Target Settles Record $18.5 Million Credit Card Data Breach Case ."

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Embargoed Press Release: Meaning, How to Use and Examples

Embargoed press releases (EPR) are both widely used and highly controversial.

PR professionals and journalists alike most often have strong views on navigating embargoes.

In this post, we’ll explain the meaning of an embargoed press release, provide some examples and explain all you need to know about this delicate and divisive PR practice.

Meaning of embargoed press releases

Definition of Embargoed Press Release

The definition of an embargoed press release is a news release, announcement or media alert which is shared with the media prior to its publication . There is a specific date and sometimes time set at which the information can be released to the public.

Generally these press releases will be sent to a journalist or media publication either by a PR firm or by an individual or companies’ PR representative.

EPR are often used for particularly complex, important or time sensitive news items. They ensure that journalists are provided with additional time to report on a story before it’s released to the public. EPR are also generally used for the best interest of the party sharing the news, or to protect public interest.

Rather than being a legally binding contract, EPR are essentially an agreement founded on trust between the individual or company who the news item covers and the journalist or media outlet publishing the story.

Example of an embargoed press release

Why we use the press embargo?

Embargoed press releases are less common than they used to be, predominantly due to advances in technology and social media influencing the way news is spread and culminating in the rapidly advancing pace of the news cycle.

However, EPR are still a powerful tool that are regularly implemented in the world of public relations . They allow journalists to take their time when crafting complex or sensitive news stories, as well as protecting the interests of the individual or business releasing the story.

EPR are not used with just any news release though. They’re not necessary when it comes to straightforward, everyday stories. Journalists don’t need as much time to write this kind of content and there’s less to consider with generic news items or updates when it comes to releasing them to the public. EPR are designed to be used for big announcements or news items that need to be handled either with particular care or in a time-sensitive manner.

Embargoes are best implemented when there’s real benefit to using them. If you use embargoes on just any news story, or overuse them in your media pitches , there’s a big chance publications will start to ignore either your embargoes, or ignore or blacklist your requests altogether.

Types of announcements

Embargoed press releases are best used when it comes to the following types of announcements:

Pros and Cons

While embargoed news releases can be an efficient practice for all parties involved, due to their nature as an unofficial, uncontracted agreement, press releases under embargo can often be difficult to navigate.

It’s best to enter into EPR with an awareness that the agreement could at any time be broken by the journalist you’ve shared information with, as there’s nothing set in place to stop this. It’s therefore good practice to have a backup plan; a strategy of what should happen if your press release is published before the agreed date or time.

Due to their tenuous nature, and of course the sensitive topics generally involved, EPRs are a controversial topic among PR and media professionals alike.

Advantages of Embargoed Press Releases

Embargoes mean that journalists have additional time to report on stories in the most appropriate and effective way. Embargoes give them the time to research the story and to consider the intricacies of reporting on a potentially sensitive topic. This also gives any individuals or organizations involved the peace of mind that their story will be reported not only at the right time, but in the most impactful way.

Representatives or spokespeople for the individual or organization that the news pertains to also have additional time to prepare their speeches or other forms of public communication.

EPRs are in place to prevent information being released to the public before the time is right. Not only can this protect the subjects of the press release, but in certain circumstances, it can protect public interest or safety, ensuring that the news or updates released are clear, coherent and come at the right time to be as thorough and as beneficial to media consumers as possible.

Embargoes in press releases can be seamlessly aligned with additional PR strategies. For example, a press release about a companies’ new investments or a funding announcement could go public at the same time a social media campaign about their new product is launched. As well as ensuring that the announcement is released once everything is in place and ready to be made public, aligning press releases in this way with other strategically released content can also maximize brands’ visibility and impact across multiple platforms.

Disadvantages of Embargoed Press Releases

Broken embargoes.

Due to the fact that EPR aren’t binding contracts, information could easily be released before the agreed-upon time. There’s a chance that journalists could, in the excitement of receiving the press release, not fully realize or acknowledge that it’s embargoed and accidentally make the news public immediately.

When working with journalists or publications you’ve not yet built a relationship with, there is also the chance that they could deliberately break your embargo agreement, publishing your news item before the agreed date to get ahead of competitors and be the first to break the story. While this of course could damage the journalist or publications’ reputations, and decrease the chance of future collaborations, it’s not unheard of that this occurs.

Information Leaks

There’s also the risk that embargoed information is leaked to other sources, either within or outside of the news outlet your information was shared with. It’s always wise to have a backup plan in case this happens, so that your organization is ready to make a statement and share further details with the public if this occurs.

Impacted Relationships

Both of the above mentioned risks mean that relationships with journalists and media outlets can be put at risk. If information is leaked or released before the specified time, the trust between the PR professionals and journalists involved is compromised. It’s ideal practice to ensure that when working with an embargo news release, your PR representative or firm is working with journalists or publications that they’ve built a trusted working relationship with, to minimize the risk of the embargo agreement being broken.

How to use Embargoed Press Releases

There’s a few key practices involved when it comes to using EPR. From how to keep your news under embargo, to what to do if the embargo is broken, here’s PRLab’s expert advice.

Be intentional

It won’t work to send your press release to hundreds of publications and hope that firstly they all honor your embargo, or secondly, that they want to publish your story at all. As with any press release, it’s a far better strategy to target a smaller number of carefully selected publications, preferably those who you already have an established, trusting relationship with.

Embargo introduction

It’s advisable to introduce your press release to the journalist or media outlet before including all of the details, establishing the fact that there’s an embargo on the release, and asking them to confirm that they will honor this. As previously established, there’s nothing officially stopping journalists from breaking embargoes, but it’s at least good practice to have the agreement in writing before your work together begins.

Be clear on timing

At the same time as introducing the embargo, it’s important to make your time frame clear. This is firstly to ensure that journalists are in agreement regarding the embargo, and secondly so that you’ve outlined the time and date for release as the first piece of information they see. This lessens the chance of an accidental early release, as well as hopefully solidifies the embargo in journalists’ minds, making them more likely to honor it.

Include the right information

When sending your full press release, it’s essential that the first line is “Not for immediate release”, followed by the release date, and time if relevant.

Other than this, EPR are generally like any other press release. It’s key to include all of the valuable information that journalists may need. This usually means you incorporate a backgrounder which includes some information on your business, product or service. Not only is this generally good practice, it also means that media outlets are more likely to angle their story based on this information rather than seeking out other sources, further reducing the likelihood of information leaks.

Have a backup plan

Since embargoes aren’t watertight, it’s always a good idea to have a backup plan, in case information leaks or things don’t go quite to plan. If the journalist you’re working with breaks your embargo, a good first port of call is simply to reach out to them and ask for a withdrawal. There’s a good chance that it could have been a mistake and the content can be taken down immediately. Regardless of whether this is the case or not, it’s highly advisable to have a plan in place to ensure your company releases the right kind of statement or response in any given situation where your news is released before the agreed time.

Embargoed Press Release Examples

The below are some examples of when embargoes have been used for impactful news items.

Conclusions

When implemented correctly, embargoed press releases are a powerful PR tool.

Embargoes give journalists the time they need to collate reports on important and sensitive matters and ensure that these reports are released at the best time and in the best way for both organizations’ and the publics’ interest.

While they are not without their potential issues or drawbacks, and information leaks and breaks of agreement can occur, embargoed press releases can be hugely advantageous for organizations and media professionals alike when properly handled.

How can we help you?

PRLab is an award-winning public relations agency based in Amsterdam, Munich and Stockholm.

Our diverse team has years of expertise in all things PR: from press releases to social media strategies, thought leadership articles to obtaining funding. Whatever your PR needs, we have them covered.

Alongside our team, our trusted network of industry contacts has expanded over the years. We have close working relationships with journalists at both the top media outlets and an array of more niche publications, so we’re best placed to get your story shared the right way while you focus on what you do best.

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COMMENTS

Why Was the Printing Press so Important?
The printing press was so important because it made the mass production of printed materials possible, and lead to much wider dissemination of knowledge and literacy throughout the socioeconomic classes.
How Much Should I Be Able to Bench Press?
According to a Men’s Health, a man should be able to bench press 1.5 times his own body weight to be considered strong. Men’s Fitness backs up this view by and further states a person who can lift two times his own body weight is considered...
How Did the Printing Press Impact Society?
The printing press impacted society by allowing a large amount of written copies to be published at one time. The printing press also lead to the ability to spread information much faster.
PRESS PRESENTATION
Traduzione per 'press presentation' nel dizionario inglese-italiano gratuito e tante altre traduzioni in italiano.
press presentation
Traduzioni in contesto per "press presentation" in inglese-italiano da Reverso Context: For the national and foreign press presentation of the new Subaru
Significato di press release in inglese
a public statement given by a company or organization to journalists to publish if they want to: issue a press release Knowing the right way to issue a press
press release: significato e definizione
press release: loc. s.m. inv. Comunicato stampa || Documentazione fotografica che stilisti, indossatrici, modelle e sim. preparano per mostrare ai clienti e
press release
press release sostantivo— · comunicato stampa m · Vedi anche:
press slide
Insert in the orientation shown, press the cover closed, and slide the release lever to the [.
italiano Traduzione di press release
italiano Traduzione di press release ; Spagnolo europeo: comunicado de prensa ; Francese: communiqué de presse ; Tedesco: Pressemitteilung ; Italiano: comunicato
Presentation: Traduzione e significato in Italiano
presentation · 1 (act of presenting) presentazione f.: presentation at court presentazione a corte. · 2 (sth. · 3 (exhibition) rappresentazione f.: the
Prior Restraint
The First Amendment Reconsidered: New Perspectives on the Meaning of Freedom of Speech and the Press. New York: Longman, 1982. Columbia University Graduate
Public Relations (PR) Meaning, Types, and Practical Examples
PR may occur in the form of a company press release, news conference, interviews with journalists, social media posting, or other venues.
Embargoed Press Release: Meaning & Examples
The definition of an embargoed press release is a news release, announcement or media alert which is shared with the media prior to its