pizza business plan sample pdf

Pizza Business Plan Template

Written by Dave Lavinsky

Pizza Business Plan

You’ve come to the right place to create your Pizza business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pizza businesses.

Below is a template to help you create each section of your Pizza business plan.

Executive Summary

Business overview.

Papa Jack’s is a new pizza restaurant in the Cincinnati, Ohio area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up. The pizzeria offers an extensive menu that includes pizza, sandwiches, pasta, salads, desserts, and drinks. All of our food is made from unique and authentic Italian recipes created by the founder himself.

Papa Jack’s is founded and run by Jack Russo. Jack has spent the past 15 years in the restaurant industry, working as a waiter, chef, and restaurant manager. His experience in the industry has given him the knowledge and skills needed to run all aspects of a pizza restaurant.

Product Offering

Papa Jack’s will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

Customer Focus

Papa Jack’s will serve the residents and workers of Cincinnati, Ohio and the immediately surrounding areas. The area is home to thousands of families and students who are always looking for high-quality pizza restaurants. Cincinnati is also full of hard-working laborers who need high-quality dine-in and takeout options after a hard day of work.

Management Team

Papa Jack’s is founded and run by Jack Russo. Jack has worked in the restaurant industry for 15 years and is knowledgeable of the operations and standard procedures of running a restaurant. Jack is also a well-respected chef who has made thousands of pizzas and other Italian dishes throughout his career. After spending years working at other restaurants, Jack has decided to run his own pizza restaurant where he can sell pizzas made from his own unique and authentic recipes. Though Jack has experience managing a restaurant, he will hire other management staff to help him run Papa Jack’s.

Success Factors

Papa Jack’s will be able to achieve success by offering the following competitive advantages:

• Location: Papa Jack’s location is near the center of town, giving us access to commuters going and leaving, local office workers, students and passersby. We also offer adequate parking making it easy for customers to patronize us.
• Great pizza and service at an affordable price: The pizza restaurant will offer dine-in, home delivery and carry-out services, providing convenience to our customers and further extending our market reach.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, Jack Russo knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

Financial Highlights

Papa Jack’s is seeking a total funding of $400,000 to launch its pizza restaurant. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Restaurant design/build: $200,000
• Equipment, supplies, and inventory: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing costs: $30,000
• Working capital: $20,000

The following graph below outlines the pro forma financial projections for Papa Jack’s.

Company Overview

Who is papa jack’s, papa jack’s history.

Papa Jack’s was founded by Jack Russo. Jack has worked in the restaurant industry for 15 years and is ready to apply his experience and skills in his own pizza restaurant. His experience as a chef has helped him create an extensive menu made from his own unique and authentic recipes.

Jack incorporated Papa Jack’s on February 1st, 2023 and was able to achieve the following milestones since then:

• Developed the company’s name, logo and website
• Created the menu
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the restaurant industry

Papa Jack’s Services

Industry analysis.

The pizza industry has grown over the past five years due to rising consumer spending and changing preferences. Consumer spending is expected to increase an annualized 3.0%, as unemployment declines and economic conditions improve. As a result, the pizza industry has benefitted.

Changing consumer preferences have altered the industry over the past five years. Americans have become more concerned about their health and the food they eat, moving away from food high in fat, salt and sugar. Organic, locally grown and gourmet food has become more popular, and pizzerias are offering a greater array of flatbreads and whole-wheat and gluten-free crusts as a result. Consumers have also been indicating a preference for quick-service pizza shops, where pizza can be ordered online, rather than traditional, sit-down pizza restaurants.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order, expecting seamless internet interfaces that make it easy to customize pizza preferences.

Customer Analysis

Demographic profile of target market.

The following are the precise demographics of the Cincinnati area:

Customer Segmentation

Papa Jack’s will primarily target the following customer profiles:

• Local workers

Competitive Analysis

Direct and indirect competitors.

Papa Jack’s will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pizza Garden

Pizza Garden was founded in 1988 and opened its first franchise a year later. Pizza Garden has nearly 14,000 restaurants, about 60% of which are in the United States. Similar to its competitors, the company focuses on a franchise model, with over 90.0% of Pizza Garden restaurants operating under franchise or license agreements.

Pizza Garden’s menu features a range of pizzas, offering a variety of toppings suited to local preferences and tastes. Many Pizza Garden locations also offer pasta and chicken wings. Pizza Garden offers casual dine-in, delivery and carryout.

City Pizzeria

Founded in 1985, City Pizzeria is one of the largest pizza restaurant chains in the United States. The company operates and franchises pizza delivery and carryout. The company operates in all 50 states and in 34 countries.

City Pizzeria’s menu includes pizza, and other side items such as breadsticks, cheese sticks, chicken wings and desserts, all made of quality ingredients on a consistent basis. The company’s quality control center system takes advantage of volume purchasing of food and supplies and provides consistency in fresh dough production. The company’s marketing strategy has increasingly been focused towards online and digital marketing in response to increasing consumer use of online and mobile technology.

Checkers Pizza

Checkers Pizza has grown to over 14,800 company-owned and franchised locations worldwide since its founding in 1960. Checkers Pizza operates in all 50 states and has locations in more than 70 countries. Furthermore, it is the second-largest pizza company in the world. Checkers Pizza sales are primarily generated through its pizza delivery business. As a result, the company focuses on securing its position within the industry by providing convenient store locations and an efficient supply chain.

Checkers Pizza’s menu varies regionally, but is primarily focused on Italian-American entrees and side dishes. They recently added artisan-style pizzas and added handmade pan pizza to their menu. They also have pasta, chicken, bread bowls, desserts and oven-baked sandwiches.

Competitive Advantage

Papa Jack’s will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Papa Jack’s will offer the unique value proposition to its clientele:

• Moderate price point
• Offering a convenient location that offers dine-in, delivery and carry-out options
• Family-friendly environment
• Providing excellent customer service

Promotions Strategy

The promotions strategy for Papa Jack’s is as follows:

Papa Jack’s will initially give free pizza samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Papa Jack’s will develop a professional website that showcases pictures of our pizzas, drinks, and other food offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Jack Russo will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the restaurant and popular items on the menu. The company will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Papa Jack’s is confident that its existing loyal clients will spread the word and refer the pizzeria to residents who may not be familiar with it. The pizzas speak for themselves and word will quickly spread around town of the delicious pizza and food that Papa Jack’s has to offer.

The pricing of Papa Jack’s will be moderate and on par with competitors so customers feel they receive value when purchasing our pizzas and other food items.

Operations Plan

The operations plan for Papa Jack’s is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

• Jack Russo will be the Owner and Restaurant Manager of Papa Jack’s. He will oversee the general operations of the restaurant, help out with customer service, and help out in the kitchen.
• Jack will hire an Assistant Manager to help him manage the staff and run the general operations of the restaurant.
• Jack will also hire an Administrative Assistant to help out with the administrative and executive functions of the company.
• As the restaurant grows, Jack will hire several waiters, chefs, and other staff to run the service functions of the pizzeria.

Milestones:

Papa Jack’s aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

• 3/202X – Finalize lease agreement
• 4/202X – Begin interior design and construction
• 5/202X – Social media and advertising campaign begins
• 6/202X – Final walk-through of construction and build-out
• 7/202X – Order and pre-stock inventory; hire key employees
• 8/202X – Grand opening of Papa Jack’s

Financial Plan

Key revenue & costs.

Papa Jack’s revenues will come primarily from selling pizza, sandwiches, pasta, drinks, and other food items.

The major costs for the company will be food costs and salaries. In the initial years, the company’s marketing cost is expected to be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Year 5 : 110
• Annual lease: $100,000
• Average order value: $25

Financial Projections

Income statement, balance sheet, cash flow statement, pizza business plan faqs, what is a pizza business plan.

A pizza business plan is a plan to start and/or grow your pizza business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pizza business plan using our Pizza Business Plan Template here .

What are the Main Types of Pizza Businesses?

There are a number of different kinds of pizza businesses , some examples include: Franchise Pizza Shop, Full Service Pizza Shop, and Quick Service Pizza Shop.

How Do You Get Funding for Your Pizza Business Plan?

Pizza businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pizza Business?

Starting a pizza business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pizza Business Plan - The first step in starting a business is to create a detailed pizza business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pizza business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pizza business is in compliance with local laws.

3. Register Your Pizza Business - Once you have chosen a legal structure, the next step is to register your pizza business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pizza business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pizza Equipment & Supplies - In order to start your pizza business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pizza business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Other Helpful Business Plan Templates

Franchise Business Plan Template Restaurant Business Plan Template Fast Food Business Plan Template

Search Product category Any value Sample Label 1 Sample Label 2 Sample Label 3

How to Write a Business Plan for a Pizzeria: Complete Guide

• January 3, 2023
• Food & Beverage

Whether you’re looking to raise funding from private investors or to get a loan from a bank (like a SBA loan) for your pizzeria, you will first need to prepare a solid business plan.

In this article we go through, step-by-step, all the different sections you need in the business plan of your pizzeria . Use this template to create a complete, clear and solid business plan that get you funded.

1. Pizzeria Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a pizzeria?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders (such as a SBA loan )
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your pizzeria’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your pizzeria. The information and the data you include in this segment should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your pizzeria and give a brief description of the type of pizzeria you want to start (sit-in vs. takeaway ; franchise vs. independent shop). Also mention the menu, and average product prices, where your shop will be located, how many customers you can receive, etc. Also, since pizza shops are very popular businesses, do not forget to mention the niche or the specialty that will differentiate your pizzeria from your competition
• Market analysis : the market analysis segment will contain an overview of the expected market size , target audience, and demography. Also provide here a quick overview of your competitors
• People : first, introduce your pizzeria’s management. Provide a brief (no more than a couple of sentences each) of the experience and track record of the team. Also, speak about your hiring plans: in other words, how you intend to run the business (what are the different teams and how many employees will you hire?)
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits? You can also include here a chart with your key financials (revenue, gross profit, net profit )
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Pizzeria Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Pizzeria Business Overview

This is where you will get into the details and explain what your pizzeria represents and why you want to open a pizzeria. There are many important questions that you must answer in this segment because investors usually want to know the answers to these questions. Here are a few questions that you must answer:

• What is the rationale behind you opening a pizzeria today?
• Where will your pizza shop be located? Why did you select that location?
• Why did you select the type of pizzeria you want to open?
• What will be your menu?
• What will be your pricing strategy and why?
• Will your operating days and hours be the same as your competitors?
• Who is your target audience?
• How many orders/customers do you expect per month? How many customers can sit-in in your pizzeria (if you have a sit-in restaurant)?
• What will be the legal structure of your company?

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a pizzeria today

Passion & experience

You may or may not have prior experience. If you have experience, speak about it and how it will help you to run your business. For instance, you may have been the lead pizza chef in one of the country’s leading pizza franchise for 9 years, and now you want to start your own pizzeria and use your knowledge to run it more efficiently.

Is there a certain problem (or perhaps, a set of problems) that your pizzeria will try to solve? For example, there may not be any restaurant pizzeria within the 3-mile radius of the location where you want to open a pizzeria, despite a strong demand for it (e.g. people might resort to delivery-only apps).

But that’s not all! The market must be suitable for a business to exist and thrive. For instance, if you are trying to open your full-service pizzeria in a location where people have a very busy lifestyle and prefer takeout and/or delivery pizza, your business model might be as successful. Similarly, if the population of the target market has a high percentage of vegans and you want to sell only non-vegetarian pizza at your pizzeria, you will surely not receive as many customers as you would expect.

b) Business Model

This sub-section of the Business Overview will explain your business model. Describe the following points briefly:

• Will you buy an existing pizzeria and do some remodeling, or will you start a new pizzeria and design it from scratch?
• The type of pizzeria you want to open and why
• Will you buy a franchise or do you plan to open an independent pizza shop instead?

What are the different types of pizza shops?

There are multiple types of pizzerias. Some of them that you may consider include, but are not limited to:

• Full-Service Pizzeria

This type of pizzeria works on the concept of offering food and drinks. If you plan to open a full-service pizzeria, you must cater to a dine-in facility paired with a bar.

You can either choose to offer a high-end experience to your customers with an upscale restaurant with a pizza-only menu. Instead, you can open a laid-back pizzeria restaurant with a bar, TVs for the sports crowd or by inviting live-music bands for celebrations. 

• Takeout and/or Delivery Pizzeria

For a delivery pizzeria, you will have to plan for in-house drivers who can deliver the pizza to the customers. Alternatively, you can collaborate with a delivery partner who can take care of the deliveries. 

• Food Truck Pizzeria

The mobility offered by a food truck pizzeria is one of its prime advantages. If you plan to open a food truck pizzeria, you can move around places where it’s easier to find customers. This model is the best fit for business districts, college areas, etc. Yet, you might need special licenses if you want to open a food truck pizzeria. For more information on how to write a business plan for a food truck instead, check out our article here .

• Ghost Kitchen Pizzeria

The pandemic has popularised a new type of business model: ghost kitchens. A ghost kitchen pizzeria would only cater to online orders, so it does not need any storefront. For more information, read our article here . 

c) Products & Services

Just because you are opening a pizzeria, it doesn’t mean that you must restrict your product offerings to pizzas only. In fact, pizzerias offer more than just pizzas. Pizzerias usually sell pizzas, appetizers, sandwiches, salads, drinks (non-alcoholic or alcoholic), desserts, etc.

Since pizzas have many types and a vast array of toppings, it may not be possible to list all your products and services (save it for the appendix). Instead, make it clear here whether you just want to offer pizzas (and approximately how many different pizzas), or if you plan to offer other dishes too (antipasti, salads, pasta, etc.).

d) Pricing Strategy

In this section, reveal your pricing strategy and also provide the rationale behind the pricing structure. For instance, if you may charge higher than your competitors if you are:

• Sourcing your raw materials from organic farms
• Using a special ingredient imported from some other country

Your pricing strategy will also significantly depend on the spending capability of the target audience in your area of operation. 

For example, if you are trying to sell expensive pizzas in a middle class area, you may not be successful. Thus, you must be aware of the spending capabilities of your target audience and determine the menu and prices accordingly.

Create a pricing chart and ensure to provide an average price range for your products. Yet, you don’t need to provide exact pricing for each product. For example, if you are selling veggie pizzas with a wide array of toppings that can heavily alter the price, you don’t need to list each variant. Instead, you can just say something like: veggie pizzas – $8.90 to $15.90.

Offering a pricing table is important because your pricing strategy will allow investors to tie your pricing strategy with your financial projections (see “Financial Plan” below).

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Pizzeria Market Overview

You must understand the market you wish to operate. For example, if you are trying to sell Hawaiian-style pizzas with pineapple toppings in an area that is popular for its high meat consumption ratio, you may run into losses. In this case, you will most likely attract a bigger customer base if you are offering meat-based toppings.

Therefore, you must cover here 3 important areas:

• Market size & growth : how big is the pizza industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
• Competition overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
• Customer analysis : who is your target audience? What type of pizzas do they prefer? How regularly do they visit or order from pizzerias? What type of pizzas do they prefer to eat? What other things do they order along with pizzas? How much do they spend on pizzas each month?

a) Pizzeria Market Size & Growth

How big is the pizzeria industry in the us.

According to Statista , the total sales of the pizza industry in the US was $46 billion in 2020. The total number of pizza restaurants in the country was 75,000+ in 2020: that’s an average turnover of $600,000 per pizzeria..!

How big is the pizzeria industry in your area?

After getting a clear picture of the dental industry in the US as a whole, narrow down to your location. It’s very likely that you won’t find the number anywhere (at least not for free). In which case, read our article on how to estimate TAM, SAM and SOM for your startup. Let’s see how to do it below:

We know that the average annual revenue for each pizzeria is ~$600,000 in the US. Therefore, if the area where you want to open your pizzeria has 20 pizzerias already (say in a 5 miles radius), you can safely assume that the pizza industry in the area is worth approximately $12 million.

How fast is the pizzeria industry growing in the area?

Looking at publicly available reports online, we know that the average annual growth of the industry was 1.1% from 2017 to 2022 . But what about where you live?

US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the pizzeria industry where you plan to operate. For example, the industry might be growing in the US, but declining in your region for a number of reasons (decreasing population or disposable income, etc.).

Instead, you can use the number of pizzerias as a proxy to find the market growth in your area. For instance, if there were 18 pizzerias in 2018 and 20 pizzerias in 2022, the average annual growth rate is ~3%, higher than the US average.

b) Pizzeria Competition Overview

Studying your competitors’ business models is vital. Indeed, you must clearly understand what makes them successful or why they failed.

It is always a good idea to do some research (if necessary, physically visit your competitors without revealing your business intentions) and create a comparative table summarizing their products, shop design and size, marketing strategies, online presence (e.g. reviews), target audience, etc.

Here is a sample table that you can use:

Pizzeria SWOT Analysis

Try to provide here a SWOT analysis (SWOT stands for Strength, Weakness, Opportunities, and Threats).

For example, here is a sample that you can use for a pizzeria:

• Strengths : you may have worked as a head chef of one of the leading pizzeria franchises in the country
• Weaknesses : startup cost, zero reputation
• Opportunities : only one full-service pizzeria serving a 3-mile radius, an affluent area with high spending capacity
• Threats : dominant brands like Papa John’s, Little Caesars, and Pizza Hut are making inroads. 

A clear understanding of your strengths and weakness along with opportunities and threats in the real market can also help you to design your marketing strategy. In addition, it helps potential investors to assess the risk and reward profile of your business.

c) Customer Analysis

This is the sub-section where you will provide a detailed analysis of your target audience (your ideal customer(s)). Some important points that you must include in your customer analysis include:

• Age and gender distribution (you can get local demographic data from census.gov )
• Frequency of pizzeria visits
• Average monthly income and disposable income
• Average yearly or monthly spending at pizzerias
• Types of pizzas preferred in the area
• Other foods and drinks usually ordered along with pizzas
• Inclination towards loyalty programs, gift cards, and coupons
• Things they dislike about existing pizzerias and what they expect to be improved
• Preference for big brands vs. independent pizzerias

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and their needs, preferences, and expectations. This knowledge can help you to tailor your products & services to attract new customers.

4. Sales & Marketing

This is the segment where you outline your customer acquisition strategy. Try to answer the following questions:

• What is your USP ?
• What are the different marketing strategies you will use?
• How do you intend to track the success of your marketing strategy?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?

What marketing channels do pizzerias use?

A few marketing channels that pizzerias typically use are:

• PPC ads, Facebook ads, etc.
• Social media content
• Billboards & signages
• Loyalty programs
• Food delivery platforms
• Online food directories (The Fork, Open Table, Google Business, etc.)
• Coupons & gift cards
• Word of mouth, recommendations

What is your unique selling proposition?

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• Authentic Pizza : you may offer authentic Neapolitan-style pizza from a trained pizza chef
• Location : your pizzeria may be located closer to your target audience and/or closer to a busy street where new potential customers can see your signage
• Price : your services may be cheaper vs. competitors
• Offers and promos : you may offer discount rates on subsequent visits

Your USP will depend on your business model, competitor analysis , and target audience. Whatever your USP be, it should appeal to your potential customers and attract them. Plus, The USP you offer should be convincing enough for investors and lenders.

5. Management & People

You must address two things here:

• The management team and their experience/track record
• The organizational structure: different team members and who reports to whom?

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your pizzeria business.

Describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

It is also important here that you explain how their experiences and qualifications help you in implementing the pizzeria you are proposing. If they have specialized training, education, and experience (such as professional pizza-making training, pizza chef with a leading brand, master’s degree in business administration, etc.), add that information.

Organization Structure

Even if you haven’t already hired a manager, chefs, waiters, and other relevant staff members, you must provide a chart of the organizational structure defining the hierarchy of reporting like the one below.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a pizzeria.

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your pizzeria is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your project (if you plan to start a new pizzeria, renovate your pizza shop, etc.)
• The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a pizzeria, startup costs are all the expenses you incur before you open your pizza shop and start making sales. These expenses typically are:

• The leasing deposit for the space (if you rent) or to buy the real estate (if you buy)
• Renovations and improvements
• Equipment & appliances
• Furniture & tableware

Of course, the startup costs depend on a number of factors, like the size of your pizzeria, its location, the facilities, the menu, etc.

On average, it costs $89,000 to $266,000 to open a casual pizzeria (1,500 sq. ft.) in the US.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a pizzeria, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your pizzeria.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your pizzeria.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of covers (customers or orders) over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing, cost of raw materials (food supplies) and your sales volume. Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

7. Use of Funds

This is the last section of the business plan of your pizzeria. Now that we have explained what your pizzeria’s business model and concept are, what is your menu, your marketing strategy, etc., this section must now answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan for a pizzeria should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries? Or will it cover mostly the cost for the lease deposit and the renovation?

Those are very important questions you should be able to answer in the blink of an eye. Don’t worry, this should come straight from your financial projections. If you’ve built solid projections like in our pizzeria financial model template , you won’t have any issues answering these questions.

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Privacy Overview

Pizza Shop Business Plan Template

Pizza shop business plan.

If you want to start a pizza shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their pizza shops.

Below are links to each section of your pizza shop business plan template:

Next Section: Executive Summary >

Pizza Shop Business Plan FAQs

What is a pizza shop business plan.

A pizza shop business plan is a plan to start and/or grow your pizza shop business. A business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

What Is the Easiest Way to Complete My Pizza Shop Business Plan?

Growthink's Ultimate Business Plan Template  allows you to quickly and easily complete your Pizza Shop Business Plan.

Why Do You Need a Pizza Business Plan?

If you’re looking to start a pizza shop business, or grow your existing pizza shop business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your Pizza Shop Business Plan should be updated as your company grows and changes.

What Are the Sources of Funding for Pizzerias?

Pizza Shop businesses are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

PIZZA SHOP BUSINESS PLAN OUTLINE

• Pizza Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Pizza Shop Business Plan Summary

Other Helpful Business Plan Articles & Templates

Pizza Business Plan Template [Updated 2024]

Pizza Business Plan Template

If you want to start a Pizza business or expand your current pizza restaurant, you need a business plan.

The following Pizza business plan template gives you the key elements to include in a winning Pizza business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a successful pizza business plan. Once you create your plan, download it to PDF to show banks and investors.

Pizzeria Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Comments are closed.

Pizza Restaurant Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Business plan template for a pizzeria

Download this pizzeria business plan template in PDF or Word format, or tailor it to your project directly in our business plan software.

Discover our business plan template for a pizzeria

Not accustomed to writing business plans? Our pizzeria business template will turn a typically challenging process into a total breeze.

Modelled on a complete business plan of a pizzeria in Normandy, our template features both the financial forecast and the written part that presents the project, its team, the local market and the business strategy implemented by the management.

Cast your eyes on this template to achieve a better understanding of what your bank and investors would like to see, so that you can create a business plan that meets their expectations.

Template only available to paying subscribers of our online business planning software . Get a 7-day trial for free.

Edit the pizzeria business plan template online, or download it

Available in pdf.

Just after a little inspiration? Download the business plan template in PDF to print and have a read over it.

Download in Word format

Want to edit your plan on Word? Simply export the pizzeria business plan template to MS Word (.dox) format.

Tailor it to your own project

Adapt this template to your personal project by changing the written part or the financial forecast in our online business plan software .

Pizzeria business plan template content

This template includes a complete business plan, with a financial forecast and the following sections:

• Executive summary: The executive summary gives the reader a clear and concise overview of your business idea
• Company: This section lays out the structure of your business, including its location, management team and legal form
• Products and services: Here, you'll give an overview of the services or products offered by the company
• Market analysis: The market analysis is where you’ll demonstrate that there is a strong demand for your products and services through a thorough assessment of the industry and local market (customer profile, hot trends, regulation, competition, etc.)
• Strategy: This section highlights the company's game plan when it comes to pricing, marketing and mitigating risks along the way
• Operations: This step lays out the company's operational organisation, including the recruitment plan
• Financial plan: The financial plan includes a table of sources & uses (initial funding plan), and complete financial statements (P&L, balance sheet and cash flow statements).
• Appendices: This part provides the opportunity to include multiple financial appendices generated by our software (debt maturity profile, monthly financial statements, financial analysis, etc.).

Template only available to paying subscribers of our online software. Get a 7-day trial for free

Pizzeria business plan template extract

Executive summary.

Napolina Pizz' will be a pizzeria providing take-away and home delivery in the centre of Caen.

The company will offer a range of pizzas baked over a wood fire, non-alcoholic drinks and desserts. The pizzas will be prepared solely on-site, whilst drinks and desserts will be purchased from specialized wholesalers.

Napolina Pizz' will operate commercial premises located at 4 rue du Gaillon in Caen 14,000. The premises are ideally located in the city centre, close to the university and a residential area.

The legal structure chosen is that of a limited company (SAS). The company will be managed by the two partners, Mr. Jean H (50% of the shares) and Mr. Olivier T (50% of the shares)

French market

With 809 million pizzas consumed in 2014, France is the second-largest pizza market behind the United States and ahead of Italy.

The French market is estimated at 5.35 billion euros in 2014 (an increase of 1.4% from 2013), distributed among more than 20,432 points of sale (a 0.8% increase from 2013).

The French consume an average of 10 kg of pizza per person per year. Pizza is a popular dish consumed by all age groups and socio-professional categories.

One major trend in the market is the increase in the market share of supermarkets, however, commercial catering remains the number one distribution channel with 48% market share.

The second major trend on the market is the increase in the range of products on offer, with, for example, the use of premium ingredients such as fresh tomatoes or AOC cheeses.

Local market

In 2012, the city of Caen had 111,342 inhabitants, and the urban area of Caen la Mer had 242,182, which will allow Napolina Pizz' to benefit from a large pool of potential customers nearby.

One of the particularities of the city is the size of its student population. The University of Caen alone has 28,000 students, in addition to those from nearby specialized schools (EM Normandie, ESITC, etc.).

Target Market

We have identified three segments of potential customers for which we have designed a targeted offering:

• people living close to the premises: take-away sales in the evenings and weekends
• people living less than 20 minutes away by moped: sale with delivery in the evenings and weekends
• students from the university campus located near the premises: take-out sale at lunchtime

Competition

Caen has an established catering offer. This is concentrated in the city centre around the shopping district, the Vaugueux district and the port, but also on the outskirts around the most outlying shopping centres and university campuses.

We believe that competition with other food service establishments located near our premises will be moderate insofar as they are positioned in other types of cuisine (sandwich shops, brasseries) or at higher price levels (pizzerias in the form of traditional restaurants).

On the other hand, we expect a very high level of competition with other pizzerias specialising in take-away, including Dominos, Pizza Hut, and La Boîte à Pizza. Nevertheless, we believe that the market is large enough to allow us to develop a profitable business.

Financial Highlights

We believe we can achieve an annual turnover of 180 643 € which is in line with the average turnover of independent pizza takeaways (75,000€).

We expect the company to be profitable in its first year of operation, based on the current plan, EBITDA should represent3,29 %of sales. In year 2, we expect to achieve an EBITDA of 5 989€ (or 3,32 % of sales) and5 989€ (or 3,32 % of sales) in year 3.

The business should be sufficiently capitalized to allow us to meet our loan repayments while maintaining sufficient cash on our balance sheet to meet any unforeseen events.

The objective of this business plan is to obtain bank financing of €10,000 to finance part of the equipment and inventory purchases necessary for the opening of the pizzeria.

Template only available to paying subscribers of our online software. Get a 7-day trial for free.

Other business plan templates and resources to discover

Restaurant business plan template

Get inspiration from our restaurant business plan template.

Tea room business plan template

Discover our tea room business plan template.

Creperie business plan template

Check our creperie business plan template out.

Bakery pastry shop business plan template

Open your own bakery pastry shop by having a look at our business plan template.

Guides to start a pizzeria

If you would like to start a pizzeria, have a look at our guides.

How to do a business plan for a pizzeria

Follow our advice to do a business plan for a pizzeria.

Financial forecast for a pizzeria

Want to do a financial forecast for a pizzeria ?Check out our article to find out what to do.

How to open a pizzeria?

Not 100% sure on how to proceed? Read our guide to open a pizzeria.

• Business Plan for Investors
• Bank/SBA Business Plan
• Operational/Strategic Planning Services
• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB-1 Business Plan
• EB-2 NIW Business Plan
• EB-5 Business Plan
• Innovator Founder Visa Business Plan
• Start-Up Visa Business Plan
• Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Plan
• Landlord business plan
• Nonprofit Start-Up Business Plan
• USDA Business Plan
• Cannabis business plan
• Ecommerce business plan
• Online boutique business plan
• Mobile application business plan
• Daycare business plan
• Restaurant business plan
• Food delivery business plan
• Real estate business plan
• Business Continuity Plan
• Pitch Deck Consulting Services
• Financial Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Pizzeria Business Plan Sample

OCT.04, 2013

Introduction

Everyone loves pizza, but as with any business plans for pizzeria , passion alone will not make it a success. Starting a restaurant business is a high cost proposition, so the pizzeria business plan will need an in-depth financial section. The financial plan includes detailed information on the projected revenues and expenses, hourly labor costs, start-up capital expenses, equipment investments, and much more. A detailed personnel plan is required because a staff shortage can quickly hurt a pizzeria’s ability to provide quality and timely customer service. Many restaurants do fail, unfortunately, so banks and private investors will carefully analyze sales projections and break-even analysis in relationship to the targeted market and competition. As experienced investors, they can spot overly ambitious projections, so ensure your financial statements are well researched and realistic.

Executive Summary

Your executive summary is a broad overview of the business plan for a pizzeria  and should give the reader just enough information to make them want to read more.

For this reason, it is normally written last, using one or two lines from each of the other sections of the business plan for a pizzeria .

It’s important to grab the reader’s attention, so show your passion for the business plans for pizzeria and the market sector knowledge you have that will make it a success.

Company Overview and Description

Setting up your company correctly from the very beginning will pay dividends in the long run. This section is often the shortest in your business plan for a pizzeria , but very important.

Provide a brief summary of the whole company, and a short history for an existing company or the reason for forming the company if new business plans  for pizzeria .

Explain the type of business structure, such as a partnership or limited company, and who owns the company. Your pizza place business plan should also describe the physical location of your business plans for pizzeria and whether the premises are rented or bought.

The services section of your pizza parlor business plan should describe what you are offering your customers. Will the business plans for pizzeria be a restaurant only, takeout only or a combination of the two? Will you offer food delivery services ? Do you intend to expand the range of services in the future? Perhaps an online ordering system will make you stand out from the competitors?

Market Analysis

Knowing the local market is essential to your success and a business plan for a pizzeria  establishment must include detailed information on this.

What is your local competition and how will your business plans for pizzeria stand out from the crowd? Will your business have a unique selling point missed by the others?

Is the business plans for pizzeria restaurants in your area growing or shrinking? What is driving the market and how can you make sure your business thrives against the competition?

This section of your pizza takeaway business plan should describe the management structure within the company and give more information on the people holding important roles.

Describe who is in charge of marketing, sales, administration and other areas that require management. For the critical roles, give details of the persons experience in the business plans for pizzeria area, their qualifications and why they are suitable for the job. A copy of their CV can also be included along with details of their remuneration package.

This may seem excessive, but if your business plan for a pizzeria is being written to interest investors then a qualified management team is essential to your success.

Provide an organizational chart, showing top management right down to the staff making and selling the pizza.

Marketing plan

Information in this section should cover the 4 Ps of marketing: product, price, place and promotion. The 4 Ps cover what you are selling, the pricing structure, where you will sell your products from and how you contact your target market.

A business plan for a pizzeria will need to cover each of these aspects in detail to convince the reader that you know your target market and have a solid plan to make sure your customers find your business plans for pizzeria .

Financial plan

If you need investors to provide start-up funding, then your pizzeria business plan must include key accounting reports showing the business viability.

The income statement or P&L gives an overview of your company’s income and expenses, showing the net income. For a new business plans for pizzeria , an estimation will need to be generated for the coming year.

The balance sheet is a snapshot of the financial position at a specific time and shows what you own, what is owed to you and what you owe to others.

Last, the cash flow statement covers a specific time period, such as a quarter, and your income and expenses during that period.

Taken together, the reports should persuade your investors that the company will make a profit.

Pizzeria Franchise Business Plan

Do you want to start a business that can take care of your passion for food as well? Well, if you are a baking enthusiast and possess a desire to build wealth and empire, launching pizzeria franchise can be the best startup choice for you.

Established in 1960, Pizzeria has been earning fame for its Italian foods, brick oven pizzas, and fresh, diced toppings. The restaurant holds millions of the market share and enjoys a good reputation among consumers from all walks of life. At present, pizzeria franchises are running in a few U.S. states. So, it has immense opportunities to explore in other parts of the U.S.

To enter this venture, first thing that you need to do is making a pizzeria franchise business plan. Like all other food franchise business plans, it should describe the executive and company summary, menu, operational plan to link with stakeholders, personnel plan, marketing plan and a detailed financial plan.

To assist you in making a business plan, this pizzeria franchise business plan sample will shed light on all these components by providing segments from original business plan for Pizzeria franchise startup in Atlanta.

This sample business plan pizzeria franchise will specifically outline the segments that were developed by professional business consultants. And that helped the franchise generate $30k per month in profits by the end of just first year of the launch.

In case you want to have an even deeper insight, you may visit restaurant franchise business plan sample for straw hat pizza franchise or dominos pizza franchise.

How to order writing business plan for a pizzeria

OGS Capital consultants are experts in the development of a variety of business plans for restaurant start-ups and expansions. If you are ready to prepare a business plan for a pizzeria  restaurant , simply complete the online contact form to get the process started.

Frequently asked questions of pizzeria

• Are business plans for pizzeria for a start-up, franchise or expansion of existing business?
• Does the pizzeria follow a dine-in, takeout, or delivery model or any combination of the three types of services?
• How will the pizzeria brand itself to differentiate the business plans for pizzeria from the competition, i.e. upscale, local and friendly, family-oriented, healthy or organic ingredients, etc?
• Who are the direct competitors? Are grocery stores indirect competitors?
• What are the menu options and pricing? Will more than pizza be offered?
• What suppliers will provide recipe ingredients and restaurant supplies‘? How will rising commodity prices be managed and controlled over the long-term?
• Where will the pizzeria be located, and will the space be leased or the building purchased? ls there a floorpan?
• Does the local market analysis show projected population growth providing the business new opportunities for future growth?
• Does your pizza shop business plan should clearly indicate how much money is needed for start-up and pre-opening costs?
• ls the specific target market segment identified, and what are the demographics of those who will be likely customers‘?
• How much money will be invested in equipment, including ovens, stoves, drink machines, dining area furniture, etc.?
• How will the pizzeria be marketed and advertised, and what promotions are planned to attract customers, i.e. special events, meal coupons and discounts, rotating menu, frequent buyer cards, etc?

Download example pizzeria business plan pdf

Professional writers OGS capital specialized also on theme such as business plan for a seafood restaurant , starting coffee roasting business , start a barbecue business , restaurant business plan , Indian restaurant business plan , food business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Add comment

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Comments (0)

mentioned in the press:

Search the site:

OGScapital website is not supported for your current browser. Please use:

Pizza Restaurant Business Plan Sample

This pizza restaurant business plan sample is focused on the flourishing growth of San Diego, California .  Pizza is one of the world’s most popular foods and California is the best selling state for pizzas.  Aside from being in demand to the younger generation, start-up costs are relatively low, and there is a large potential customer base for this industry.   Our pizza restaurant business plan writers created this sample.

Executive Summary

“Pizza Corner Inc.” (herein also referred to as “Pizza Corner” or “The company”) was incorporated on January 22nd, 2022 by the owner of Pizza Corner Inc, James Willliams. Pizza Corner currently operates as a take-out restaurant that sells fresh pizza with a substantial existing customer base and proven business model. 

As of July 17, Mr. Williams took over operations of Blaze Pizza and is preparing to relaunch as ‘Pizza Corner’, taking the business into a stage of growth and expansion with kitchen upgrades, leasehold improvement, and a revamping of menu offerings and brand marketing. 

Pizza Corner is seeking a $150,000 loan through the Small Business Administration for equipment purchases and leasehold improvements for the newly acquired business location. The company will use these funds to fund the purchase of necessary equipment to produce high-quality fried chicken and pizza and execute on leasehold improvements such as commercial kitchen upgrades and retrofits. 

With over 12 years of experience in the retail and restaurant industry, Mr. Williams is qualified and capable of leading this new business venture to success. He has past experience opening, owning and operating a successful restaurant in Kansas, as well as experience working his way up from a Sales Associate to Store Manager at 7-11. Mr. Williams is now pursuing his own goal of running a successful restaurant that serves high-quality, delicious food for youth, families, sports groups and professionals.

Mr. Williams has a goal to open multiple restaurant locations in attractive markets, using Pizza Corner as a brand name that is well known across Downtown San Diego. Williams’ goal is to use this flagship location to develop a strong reputation for top quality offerings of pizza, fried chicken and pizza, strong customer service, and a dedicated team of culinary professionals. 

Business Overview

Pizza Corner is a take-out pizza, chicken pizza, and fried chicken restaurant located in Downtown San Diego. The company was newly acquired by Mr. Williams, with a plan to update the existing pizza menu options and add unique chicken pizza and deep fried chicken options that come from a specialized in-house recipe. Pizza Corner will operate as a full service take-out restaurant that has a variety of options including combos, promotional and event bundles (such as sports events), and a la carte menu options. The restaurant will be open seven days a week till 10 or 11 pm serving dinner and late night crowds. 

Mission Statement

Our mission is to provide high quality, delicious pizza, fried chicken, and pizza to our community with superior customer service and unique menu offerings; attracting customers across all demographics, including youth, families, sports teams, and working professionals. 

Vision Statement 

Our vision is to open multiple Pizza Corner locations in key markets across Downtown San Diego  and become a top choice for pizza, fried chicken and pizza. 

Core Values

• Serve customers with unique menu offerings that are distinct from competitors 
• Become known as a top choice destination for pizza and pizza in the San Diego neighbourhood
• Achieve and maintain a profitable business 
• Attract a variety of customer types including youth, after school diners, sports teams, families, adults, and working professionals 
• Open multiple locations, with a goal of three locations by 2025
• Invest in our team and hire high quality culinary staff 

Since incorporating in July 2021, the company has achieved the following milestones: 

• Achieved a 100% buy out of previous owners, establishing James Williams as the sole owner and operator
• Acquired a business license in Downtown San Diego
• Secured a restaurant space to run the daily restaurant operations
• Created and launched a website that displays current up to date information and menu items
• Developed unique recipes for fried chicken and pizza 
• Achieved a current product profit margin of 60-65%

Goals and Objectives

• Successfully acquire $150,000 in financing from the Small Business Administration
• Upgrade the current kitchen to a full commercial grade kitchen with deep fryers and pizza ovens
• Acquire a company-owned delivery truck
• Grow the existing customer base at an increasing rate quarter over quarter
• Expand the menu to include new pizza offerings, chicken pizza, and fried chicken
• Establish the restaurant as a top choice for professionals and families living within 10km of the restaurant
• Attract all demographics including youth, professionals, sports teams, and families
• Successfully open two more profitable locations by 2025
• Hire Pizza Makers and kitchen staff, Line Cooks, a Delivery Driver and a Store Manager within the next three years

Market Analysis

Pizza Corner operates in the fast food restaurant industry. Relevant trends include fast food industry trends as well the population growth in Downtown San Diego. The following section will outline the government regulations that apply to operating a fast food establishment, market trends, and key competitors that are relevant to the company. 

Government Regulations

In order to operate a food establishment in California, it is required that owners and operators acquire a Health Operating Permit issued by the regional health authority. In order to obtain this permit, operators need to submit floor plans, food safety plans, sanitization plans, proof of FOODSAFE Level I Certification of all relevant employed staff, a copy of the menu, and additional information required by Environment Health Officers. Restaurants are subject to health inspection visits at any time to ensure the appropriate standards are being withheld throughout business operations. Additional permits that may be required include Municipal Permits and Licenses for waste disposal, grease interceptors, sign permits, sidewalk patios, and site developments. 

Market Trends 

Fast Food Industry

As of 2021, the fast food restaurant industry in the USA was valued at $27.6B with an annual growth rate of 2.8% between 2021-2026. There are approximately 21,092 fast food restaurants in the USA, with 43.1% of restaurants being on-premises limited service, 27.5% being drive through limited service, and 23.5% being off-premises (takeout) limited service establishments. Key drivers include consumer spending, consumer confidence, per capita meat consumption, and access to fast food establishments within 15km of a consumer’s household.  As the US economy continues to grow and consumer spending continues to increase, it is expected that diners will spend more on luxuries such as eating out and/or ordering food for take out. Additionally, demand for fast food will increase as more restaurants cater to specific dietary preferences, such as sustainably sourced meat, vegetarian options, or unique flavor profiles and flavors. 

Population Growth in San Diego, CA

As of 2021, San Diego had an estimated population of 110,000 residents, with an average annual population growth rate of .48%. As of the 2016 census, the average median household was $92,300, with a median age of 45.3 years old. The majority of the San Diego population is married (55.94%), with 24.57% of the population being under the age of 15. This is favorable for Pizza Corner, as the company values offering convenient, delicious food to youth, families and working professionals on the go. San Diego CA has seen an increase in residential construction in the past few years, indicating that more residents will be moving into the area, increasing the brand’s reach and ability to convert local residents to loyal customers to Pizza Corner. 

Key Competitors

Papa John’s Pizza: is an American pizza chain with headquarters located in Atlanta Georgia. It has over 5,000 locations globally in 44 different countries around the world. In the USA, there are 146 Papa John’s Pizza locations, with five located within the LA/White Rock/San Diego border.  Papa John’s offers a variety of pizzas, papadias, sides, desserts and drinks. Customers have the option to customize all pizza types, add dipping sauces, and bundle items in a combo order. Sides include Jalapeno Poppers, Cheddar Knots, Breadsticks, Garlic Knots and Chicken Poppers. Deserts include cookies, brownies, and pull-aparts. Papa Johns also offers a number of ongoing specials where customers can use promotions to bundle products, including 2 for 1, free upgrades, and discounts. Finally, Papa Johns has a rewards program called ‘Papa Rewards’ where frequent purchasers can put points towards discounts on future purchases. 

Pizza 64: is an American pizza franchise chain with locations in LA, San Francisco, Sacramento, and San Jose . Pizza 64 has eleven locations in the Lower Mainland, with two located on the LA/San Diego border. Pizza 64 offers a number of pizzas, pastas, salads and sides, with a focus on innovative and unique pizza flavours. These include Passion of India, Butter Chicken, Mexican Taco, and the Canucks Special. In addition to pizzas, Pizza 64 offers pizza (Teriyaki, BBQ, Hot and Honey Garlic) and has a variety of combo options including pizzas, pizza, potato wedges and pop. Pizza 64 also has a franchise inquiry form listed on their website for interested parties to request information about franchise opportunities.  

Pepperoni Cafe: is a dine in and take-out pizza shop located in the Boundary Park Plaza in LA, CA. Pepperoni Cafe offers dine-in, delivery and pick up and is open from midday to 8 pm daily. In addition to pizzas, Pepperoni Cafe offers Subs, Wraps and Sides, as well as an extensive pizza menu. pizza flavors include Teriyaki, Hot, Buffalo, BBQ, Spicy Thai Peanut, Salt and Pepper and Hotiyaki. Additionally, Pepperoni Cafe has a variety of alternative menu options to cater to various dietary preferences including Gluten Free crusts and plant-based dairy. 

Products and Services

Pizza Corner will have an up-to-date menu with an assortment of freshly cooked pizza, pizza, chicken, breadsticks, and sides. The menu will change to reflect fresh, in season toppings, and include an assortment of specials, combos, and bundling promotions. 

Pricing Model

Garlic Toast and Bread Sticks

Competitive Advantage  

Pizza Corner’s competitive advantage is based on Mr. Williams’ longtime experience and expertise in running, managing and marketing fast food restaurant products. He has the experience and expertise to recognize trends in fast food restaurant dining and create menu items that attract and engage different demographics turning them into loyal customers. 

Pizza Corner has developed a unique selling point based on its menu of unique pizza flavors, expert deep-fried chicken, and a specialized wing menu. In addition to the existing customer base of pizza diners, the fried chicken and pizza menu items will attract new demographics and add to the existing customer base. In particular, Mr. Williams has conducted research that confirms that younger diners between the ages of 16-25 that are sports fans are highly likely to purchase pizza and pizza combos. Having a wide variety of menu items will attract new customers, bringing in new diners in the company’s current radius of 10km. With a rebrand and updating of menu items with exciting new offerings, the company will attract new and existing diners, subsequently turning them into longtime loyal customers. 

Key Success Factors

Pizza Corner key success factors are as follows:

• Increasing daily rate of products sold
• Decreasing the number of unsold products thrown out 
• Increasing rate of return customers
• Increasing rate of new customers
• Increasing daily customer volume 
• Number of positive reviews on google, facebook, and by word of mouth
• An increasing number of walk-ins quarter over quarter 
• High sales volume on promotional materials and bundling products 
• Positive profitability 
• High staff retention and satisfaction

Have Questions? Looking To Get Started?

• Your Name *
• Email Address *
• Phone Number

Sales and Marketing Plan

Pizza Corner will operate as a take-out restaurant offering pick up and delivery. The company will prioritize marketing and selling to customers that live within a 10km radius of the store, while also increasing brand awareness and recognition to support further expansion goals in the next three years. Mr. Williams has plans to implement a robust sales and marketing strategy to target new customers and generate awareness of the restaurant and its exciting menu items. 

Target Customer

The company has identified target customers to be residents that live within a 10km radius of the restaurant location. These customers are likely to choose Pizza Corner for multiple dining occasions, lowering the overall cost of customer acquisition and creating recurring revenue over time. Pizza Corner aims to attract diners aged between 5-65, including working professionals, families, individuals, students, sports teams and community associations. For chicken wing menu items, in particular, Mr. Williams has identified young diners (under the age of 25), sports fans, and sports teams to be the target demographic, as these three segments are shown to eat chicken pizza more than other segments. 

The restaurant is located in a plaza with a liquor store and Safeway. This is an advantageous position as the restaurant will be exposed to customers who are shopping at these stores and has the opportunity to convert these shoppers into customers. In order to attract and engage new audiences, the company will target these shoppers by advertising promotions and deals for passersby in order to bring them into the restaurant to place orders. 

Working Professionals

• Resides or works in LA / San Diego, CA
• All genders
• 20 – 55 Years of Age
• Medium Income Quintile ($40,000 – $85,000 / year)
• Hobbies / Interests: Seeing friends/family, investing, variety of hobbies
• Marital Status: Most commonly single
• Pain Points: Requires delicious, reasonably priced meals.
• Educational Level: High School – University Graduate
• Either High School or University Students
• 15 – 25 years of age
• Low Income Quintile ($0 – $35,000 / year)
• Hobbies / Interests: social media, movies, hanging out with friends
• Pain Points: Looking for low-reasonably priced meals that are provided quickly
• Educational Level: High School – College

Sports Teams

• Sports teams based in, or playing in LA or San Diego, CA
• 75% Male / 25% Female
• 15 – 35 years of age
• Hobbies / Interests: watching / playing sports, hiking, camping
• Marital Status: Single, Engaged, Married
• Pain Points: Looking for a restaurant that can accommodate 15 – 20 people
• Educational Level: High School – University 

Key Channels

Mr. Williams plans to use marketing to continuously engage existing customers in Pizza Corner offerings to foster repeat purchases and customer loyalty while also educating and engaging new demographics that have been defined as target customers. Pizza Corner will advertise using the following methods:

Organic Social Media Advertising: The company will use social media channels such as Facebook and Instagram to promote Pizza Corner, posting on a regular basis with menu upgrades, promotions, and discounts. In addition to regular posts, Mr. Williams will post on days where there are sporting or other events to promote the restaurant as a good addition to game day celebrations and post-match traditions.

Paid Online Advertising: Mr. Williams will leverage Google Ads to promote Sunshine Hill and Pizza Corner to target demographics in key areas. By using Google Ads, Mr. Williams will be able to strategically target customers located within 10km of the restaurant locations who search keywords such as ‘pizza’ ‘chicken pizza’ ‘take out’ or ‘restaurants near me’ to generate awareness and consideration for the restaurant. The goal of this strategy is to convince new customers to try the restaurant, drawing them to the website to make an online order for delivery or pick up.

Third Party Delivery Services: The company will leverage third party delivery services such as DoorDash, UberEats and Skip The Dishes to advertise the restaurant to customers. As many customers now use these apps exclusively to find take-out dining options, this will allow Pizza Corner to promote their products to customers that are actively searching for a dining option. Additionally, using a third party delivery service enables  the company to leverage outside delivery driver networks without having to invest in their own vehicle or delivery driver staff. 

Grand Opening Event: Mr. Williams plans to launch a grand opening event once the full rebrand is complete and Pizza Corner is ready to launch. This event seeks to invite target customers and community members to try pizza and receive a discount or promotional combo. This will help the company jumpstart awareness generation, and support word of mouth marketing in the local Downtown San Diego community.  

Key Performance Indicators

Pizza Corner will monitor progress by referring to the following key performance indicators (KPI’s) at quarterly management and daily shift meetings:

• Profitability ratios
• Number of repeat customers 
• Number of new customers
• Sales volume (Month-to-date, Year-to-date)
• Positive reviews and five-star feedback 
• Product turnover rate 
• Staff turnover rate
• Revenue per customer 
• Time to be served 
• Number of complaints 

SWOT Analysis

Operational Plan

Pizza Corner is a take-out restaurant in Downtown San Diego. The following section will outline the operational plan and processes for business operations, capital funds deployment, as well as the relevant risks associated with the fast food restaurant industry. 

Operational Process

The company will have operating hours of Monday through Thursday from 3pm-10pm, Friday and Saturday from 11am-11pm, and Sunday 11am-10pm. The restaurant will accept orders online, over the phone, by walk-in and from third party delivery services such as DoorDash and UberEats. Pizza, fried chicken and pizza will be delivered to customers via delivery, or by pick up. 

Equipment & Inventory

The company will use the funds to upgrade the existing kitchen to a full commercial kitchen including a number of deep fryers and pizza ovens. 

The Pizza Corner San Diego location is situated at 1655 N Harbor Dr San Diego, CA 92101

Risk Analysis

Lack of ability to differentiate from competitors: Due to the high number of pizza and wing fast-food restaurants in the Lower Mainland, there is a high amount of competition in this sector. This is a risk as it may force Pizza Corner to heavily compete on price, resulting in increasingly aggressive discounting strategies and eroding profit margins over time. The company can mitigate this challenge by consistently updating the menu with new and exciting items, and offering a unique number of pizza and pizza combos, promotions and bundling discounts. Mr. Williams has developed unique recipes for his menu items that will provide a unique selling point, allowing him to differentiate his restaurant from competitors.

Growing concern over the health risks of fast food: Recent consumer trends have seen increased focus and concern over the health and nutritional benefits of food. This is a risk to Blaze Pizza, as the company falls into the fast-food category which typically is a high calorie, high fat dining choice. However, Pizza Corner has developed a strong value proposition and positioning in the market to attract customers that are looking for an experience, versus eating purely for nutritional benefits. These experiences may be gathering with friends and family, watching a sporting event, or celebrating after a sports game. As such, the health profiles are not a main focus or selling point for the company and will not impact sales to a significant extent. 

Supply chain shock and climate change: Since the company relies heavily on access to fresh produce and meat products, it is susceptible to various supply chain disruptions such as climate change, extreme weather events, and emergency events such as pandemics. However, by developing long term relationships and solid partnerships with a variety of food distributors and suppliers, the company will be able to ensure diversification. This means that if one supplier is unable to deliver products, Pizza Corner will still be able to source necessary ingredients to continue business as usual. 

Management Team

James Williams 

Owner and Operator

Mr. Williams has twelve years of experience in the retail and restaurant industry both in the US and internationally. His experience includes working at a Kentucky Fried Chicken (KFC) at Taylor, a busy central location in Louisville, KY and opening and operating his own restaurant in Indonesia. Upon moving to California, Mr. Williams  worked at 7-11 from 2017-2021, working his way up from Associate to Store Manager. During his management tenure with 7-11, Mr. Williams won the Brand Excellence Award for consistently surpassing sales targets. As of 2021, Mr. Williams quit his job at 7-11 to pursue his dream of running his own successful restaurant chain. 

In addition to his professional experience, Mr. Williams holds a Bachelor’s Degree in Business Studies from University of Louisville. His educational and professional background has given him the skills, experience and knowledge necessary to bring this new venture to success. He is committed to growing Pizza Corner to become a successful and profitable restaurant chain with several locations in key areas throughout Downtown San Diego. 

Recruitment Plan

Mr. Williams will recruit via traditional recruitment techniques such as Indeed, Glassdoor, and Workopolis. Additionally, Mr. Williams will leverage his industry connections to attract and retain top talent in the restaurant industry. Within the next three years the company will recruit the following staff members:

Pizza Maker / Kitchen Staff

Responsibilities Include:

• Preparing pizza dough, sauces, and various toppings, such as tomatoes, peppers, mushrooms, onions, and meats.
• Preparing high-quality pizzas according to company recipes.
• Cleaning workstations before pizza preparation.
• Ensuring that all utensils and cooking equipment are sterilized before each use.
• Packaging pizzas accordingly.
• Managing all food order slips and ensuring that customers’ orders are completed in a timely manner.
• Disposing of expired or spoiled ingredients at the end of each shift.

Chicken Line Cook  

Responsibilities Include:  

• Prepare chicken following specific methods and recipes 
• Maintain sanitation, health, and safety standards in work areas. 
• Clean food preparation areas, cooking surfaces, and utensils.
• Operate large-volume cooking equipment such as grills, deep-fat fryers, or griddles.
• Verify that prepared food meets requirements for quality and quantity.
• Have the ability to work on several different orders simultaneously.
• Clean, stock, and restock workstations and display cases 

Delivery Driver

Responsibilities Include: 

• Drive delivery vehicle
• Load and unload products to be delivered
• Inspect the vehicle regularly
• Plan delivery routes in order to minimize delivery times
• Deliver items by the required delivery date and time
• Add fuel and inspect the delivery vehicle regularly 
• Collect payment from customers and provide proof of delivery

Store Manager

• Keep track of inventory and place orders with suppliers
• Create staffing schedules 
• Monitor the restaurant’s sales and P&L statements
• Hire and train staff
• Ensure health and safety protocols are met at all times
• Have strong organizational and people management skills

Financial Plan

We have developed custom financial projections for this pizza restaurant business plan.

Pro Forma Income Statement

Pro Forma Cash Flow Statement

Pro Forma Balance Sheet

Let's Get Started!

How can we help you.

Get in touch with us or visit our office

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Pizza Hut in Russia

Related Papers

Andrei Kuznetsov

The paper highlights economic and socio-cultural conditions representing constraints for marketisation of Russia and explains why marketisation has been out of step with other highly significant macro-and microeconomic developments. Marketisation is unlikely to make headway unless economic conditions and market requirements will make its importance unequivocal to all market agents. Standard marketing techniques and activities require appropriate adaptations in an ideologically neutral manner. Consequently, the transfer of know-how may play only a very limited role following the discrepancy in business conditions in developed market economies and transition economies.

Alfred Ogle

The application of Internal Marketing (IM) in a hotel industry is productive albeit not as overtly as mainstream " external " marketing initiatives. The cornerstone of IM is employee (internal customer) satisfaction which translates into guest (external customer) satisfaction. In order for IM to work, a few antecedent conditions are essential: a top-down endorsement of employee empowerment and superlative product and service provision, a clear and transparent employee selection/recruitment/retention strategy, and clear articulation of corporate mission statements and philosophy. Originally a North American construct championed by US chains such as the Ritz-Carlton, IM has been globalised and internationalized with the phenomenal worldwide growth of US-based hotel chains. This study examines how a " foreign " construct has been embraced in Russia, when as part of the Soviet Union was the cold war arch enemy of the US, and therefore historically adverse or resistant to Western ideals and commodities. This qualitative exploratory study involves interviewing managerial staff of the Ritz-Carlton Moscow and serves to extend the current conceptualization of IM uptake and efficacy in different non-native markets. The findings suggest, firstly, that IM has been readily accepted evidenced by both the fiscal success of the hotel, and the overall positive attitude staff have to IM-induced customer service excellence. The implication of this study is that, on the one hand, a " foreign " concept is not incongruous providing that the audience clearly see its benefit, suggesting diffusion theoretical implications. On the other hand, a possible reason for this high acceptance is counterintuitive in that the strong capitalistic managerial culture of Ritz-Carlton could be construed by Russian employees as implied authoritarianism reminiscent of the previous political climate. Future research is required to identify if this phenomenon is related to neo-colonialism, simply a carte blanche acceptance of all things capitalistic underpinned by unfettered globalization or other factors.

Academy of Marketing Science …

Taras Gagalyuk

Johanne Villeneuve

Journal of Ethnobiology and Ethnomedicine

Dipak Khadka

Background Medicinal plants are the fundamental unit of traditional medicine system in Nepal. Nepalese people are rich in traditional medicine especially in folk medicine (ethnomedicine), and this system is gaining much attention after 1995. The use of medicinal plants has increased during the COVID-19 pandemic as a private behavior (not under the control of government). A lot of misinterpretations of the use of medicinal plants to treat or prevent COVID-19 have been spreading throughout Nepal which need to be managed proactively. In this context, a research was needed to document medicinal plants used, their priority of use in society, their cultivation status, and the source of information people follow to use them. This study aimed to document the present status of medicinal plant use and make important suggestion to the concerned authorities. Methods This study used a web-based survey to collect primary data related to medicinal plants used during COVID-19. A total of 774 respon...

BMC Infectious Diseases

Mansyur Arif

Background The burden of leptospirosis in Indonesia is poorly understood. Data from an observational study conducted from 2013 to 2016 in seven cities across Indonesia was used to estimate the incidence of leptospirosis and document its clinical manifestations in patients requiring hospitalization. Methods Specimens from patients hospitalized with acute fever were collected at enrollment, 14–28 days, and 3 months. Demographic and clinical information were collected during study visits and/or retrieved from medical records and double-entered into clinical report forms. After initially screening for dengue virus and other pathogens, specimens were tested at a central Reference Laboratory for anti-Leptospira IgM using commercial ELISA kits and for Leptospira DNA using an in-house quantitative real-time PCR assay. Results Of 1464 patients enrolled, 45 (3.1%) confirmed cases (by PCR and/or sero-coversion or four-fold increase of IgM) and 6 (0.4%) probable cases (by high titer IgM) of lep...

Pablo Fuentes Retamal

Es por eso que, en cumplimiento de uno de sus deberes más fundamentales, el Gobierno está firmemente dispuesto a reprimir con mano de hierro todo intento por alterar la disciplina. Carlos Ibáñez del Campo, 1927. Circular reservada al Ejército de Chile. La dictadura de Carlos Ibáñez del Campo (1927-1931) es un periodo esquivo para la investigación, a pesar de ser un lustro fecundo en formulaciones ideológicas. Esta carencia de estudios se debe, en gran medida, a la escasa documentación libre de censura, pues la administración ibañista tuvo la precaución de acallar a los disidentes. Carlos Ibáñez propició desde su candidatura un ambiente confrontacional que acusó a los opositores de impedir-la obra de reconstrucción nacional‖ (Flores, 23). Al respecto,

Journal of Medicinal Chemistry

Chao-Yie Yang

RELATED PAPERS

Tania Bruns Zimer

Turkish Journal of Audiology And Hearing Research

Oğuz Yilmaz

Souhail Besbes

Tadeusz Hryniewicz

Frontiers in Sustainable Food Systems

Veronica S Ciganda

winro samosir

Revista Brasileira de Zootecnia

Jose Neuman Miranda Neiva

Psicologia: Teoria e Pesquisa

Daniela Ribeiro Schneider

Jurnal Ilmiah Pendidikan Fisika

inayatun diraya

Comunicação & Educação

Moises Henrique Borges Santos

Biochimica et Biophysica Acta (BBA) - Bioenergetics

Andrea Lapini

New Journal of Physics

Andy C. Y. Li

Journal of Biological Research-Thessaloniki

Ioannis Taitzoglou

Bulletin of the American Meteorological Society

Diego ALIAGA

Cancer Research

Berenice Guadalupe Coello Aguilar

Brazilian Journal of Implantology and Health Sciences

sikky walida

Jurnal Matematika UNAND

Dr. Ahmad Iqbal Baqi

Hydrology and Earth System Sciences Discussions

Eastern Journal Of Medicine

Esin Özşahin

New England Journal of Medicine

See More Documents Like This

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

Free Download

Pizza Delivery Business Plan Template

Download this free pizza delivery business plan template, with pre-filled examples, to create your own plan..

Or plan with professional support in LivePlan. Save 50% today

Available formats:

What you get with this template

A complete business plan.

Text and financials are already filled out and ready for you to update.

• SBA-lender approved format

Your plan is formatted the way lenders and investors expect.

Edit to your needs

Download as a Word document and edit your business plan right away.

• Detailed instructions

Features clear and simple instructions from expert business plan writers.

All 100% free. We're here to help you succeed in business, no strings attached.

Get the most out of your business plan example

Follow these tips to quickly develop a working business plan from this sample.

1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

More business planning resources

How to Start a Business With No Money

Industry Business Planning Guides

How to Write a Business Plan

How to Create a Business Plan Presentation

Business Plan Template

10 Qualities of a Good Business Plan

Simple Business Plan Outline

How to Write a Business Plan for Investors

Download your template now

Need to validate your idea, secure funding, or grow your business this template is for you..

• Fill-in-the-blank simplicity
• Expert tips & tricks

We care about your privacy. See our privacy policy .

Not ready to download right now? We'll email you the link so you can download it whenever you're ready.

Download as Docx

Download as PDF

Finish your business plan with confidence

Step-by-step guidance and world-class support from the #1 business planning software

From template to plan in 30 minutes

• Step-by-step guidance
• Crystal clear financials
• Expert advice at your fingertips
• Funding & lender ready formats
• PLUS all the tools to manage & grow

Tax Season Savings

Get 40% off LivePlan

The #1 rated business plan software

Transform Tax Season into Growth Season

Discover the world’s #1 plan building software

Jalan Zamrud Raya Ruko Permata Puri 1 Blok L1 No. 10, Kecamatan Cimanggis, Kota Depok, Jawa Barat 16452

Writing my essay with the top-notch writers!

The writers you are supposed to hire for your cheap essay writer service are accomplished writers. First of all, all of them are highly skilled professionals and have higher academic degrees like Masters and PhDs. Secondly, all the writers have work experience of more than 5 years in this domain of academic writing. They are responsible for

• Omitting any sign of plagiarism
• Formatting the draft
• Delivering order before the allocated deadline

How will you prove that the drafts are original and unique?

The shortest time frame in which our writers can complete your order is 6 hours. Length and the complexity of your "write my essay" order are determining factors. If you have a lengthy task, place your order in advance + you get a discount!

Don’t Drown In Assignments — Hire an Essay Writer to Help!

Does a pile of essay writing prevent you from sleeping at night? We know the feeling. But we also know how to help it. Whenever you have an assignment coming your way, shoot our 24/7 support a message or fill in the quick 10-minute request form on our site. Our essay help exists to make your life stress-free, while still having a 4.0 GPA. When you pay for an essay, you pay not only for high-quality work but for a smooth experience. Our bonuses are what keep our clients coming back for more. Receive a free originality report, have direct contact with your writer, have our 24/7 support team by your side, and have the privilege to receive as many revisions as required.

We have the ultimate collection of writers in our portfolio, so once you ask us to write my essay, we can find you the most fitting one according to your topic. The perks of having highly qualified writers don't end there. We are able to help each and every client coming our way as we have specialists to take on the easiest and the hardest tasks. Whatever essay writing you need help with, let it be astronomy or geography, we got you covered! If you have a hard time selecting your writer, contact our friendly 24/7 support team and they will find you the most suitable one. Once your writer begins the work, we strongly suggest you stay in touch with them through a personal encrypted chat to make any clarifications or edits on the go. Even if miscommunications do happen and you aren't satisfied with the initial work, we can make endless revisions and present you with more drafts ASAP. Payment-free of course. Another reason why working with us will benefit your academic growth is our extensive set of bonuses. We offer a free originality report, title, and reference page, along with the previously mentioned limitless revisions.

Our Professional Writers Are Our Pride

EssayService boasts its wide writer catalog. Our writers have various fields of study, starting with physics and ending with history. Therefore we are able to tackle a wide range of assignments coming our way, starting with the short ones such as reviews and ending with challenging tasks such as thesis papers. If you want real professionals some of which are current university professors to write your essays at an adequate price, you've come to the right place! Hiring essay writers online as a newcomer might not be the easiest thing to do. Being cautious here is important, as you don't want to end up paying money to someone who is hiring people with poor knowledge from third-world countries. You get low-quality work, company owners become financial moguls, and those working for such an essay writing service are practically enduring intellectual slavery. Our writing service, on the other hand, gives you a chance to work with a professional paper writer. We employ only native English speakers. But having good English isn't the only skill needed to ace papers, right? Therefore we require each and every paper writer to have a bachelor's, master's, or Ph.D., along with 3+ years of experience in academic writing. If the paper writer ticks these boxes, they get mock tasks, and only with their perfect completion do they proceed to the interview process.