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How to Get Your Letter of Interest Noticed by a Company

A letter of interest, also known as a prospecting letter or  inquiry letter , is sent to prospective employers that may be hiring, but haven't listed a specific job opening to apply for. On occasion, inquiring letters are written in response to a job listing to discuss additional opportunities, but the vast majority are sent to investigate potential employment unadvertised by a company.

These letters indicate your interest in the company as a prospective employer and serve as a formal request to consider you for any potential opportunities that may be a good fit based on your education background, skill set, and prior experience.

Letters of Interest vs. Cover Letters

A letter of interest should not be confused with a cover letter. A cover letter is sent in addition to a resume when applying for a particular job posting. In a cover letter, you focus on your skills and experiences that are directly related to the job listing.

As opposed to a cover letter, a letter of interest can be sent at any time, whether or not the company is in the market for new hires.

Prospecting letters are introductory in nature. Rather than focusing on your skills and experiences that are related to a job listing (since there is no job listing), a letter of interest should highlight your marketable qualifications and  skills that would be easily transferable  between a number of positions. 

Tips for Getting Your Letter Noticed

Letters of interest are becoming more common, so it is imperative that you make your letter stand out from the applicant pool. Employers do not have lots of time to read long letters of interest. Therefore, be sure to keep the letter concise. Do not write more than a single page. 

Find the right contact person: 

Try to find a specific person to send the letter to, rather than sending it to the office or to a general company email address. If there is a department you are particularly interested in working for, send it to the manager of that department. If you have a contact at the company, send it to him or her, or ask your contact for advice on whom you should send the letter to.

Focus on the company:  ​

Your letter should contain information on why the company interests you and why you would be an asset to the organization. Researching the company  and type of work the company does will help you get a better sense of life and culture at the company and why it might be right for you.

Explain how you would add value: 

Unlike an opening-specific cover letter, you are not listing the relevant qualities you possess to match the specific opening. Instead, try to indicate that you would be a good fit anywhere within the organization. Focus on transferable skills and employable skills that you have that would make you a strong asset to the company. If you are trying to get a job in a specific department, emphasize skills you have that would help you fit in there. Try to demonstrate successes you have had at previous companies, and explain that you want to bring similar successes to this company.

Provide the next step: 

Provide information on how you will follow up and how the employer can contact you. You might include your resume as well, to provide more information for the employer.

Sample Letter of Interest / Prospecting Letter

This is a letter of interest example. Download the letter of interest template (compatible with Google Docs and Word Online) or see below for more examples.

Sample Letter of Interest / Prospecting Letter (Text Version)

Nick Jones  123 Main Street  Anytown, CA 12345  555-555-5555  nick.jones@email.com

September 1, 2018

Rebecca Lee Human Resource Manager Acme Sales 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I read about Acme Sales retail management training program in College Graduate Magazine and I would like to inquire about the possibility of openings. I am interested in a career in retail management and am planning to relocate to the New York City area in the near future. I would be interested in learning more about the company and about available opportunities.

I have a Bachelor of Science degree in Management and Business, as well as three years of retail experience as a Sales Associate and Key Holder. In addition, I completed two internships focusing on retail management. I received an award for Intern of the Year at one of the companies, due to my sales skills and professionalism.

My resume, which is enclosed, contains additional information on my experience and skills. I would appreciate the opportunity to discuss the training program with you and to provide further information on my candidacy. I can be reached anytime via my cell phone, 555-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this exciting opportunity.

Nick Jones (signature hard copy letter)

How To Write A Letter Of Interest (Sample Templates Included)

Mike Simpson 0 Comments

By Mike Simpson

Updated 5/9/2022

We’ve all been there… You’ve combed all of the job boards in search of the perfect job but, alas, haven’t been able to find anything that’s a great fit. Fortunately, there’s still one more lifeline you have at your disposal, and if used properly, it can end up being one of the most rewarding things you do for your career.

So what is this secret weapon I speak of? A letter of interest, of course!

With a letter of interest, you can connect with more opportunities. Here’s how.

What Is a Letter of Interest?

A letter of interest is a letter you send to your target company, letting them know that you’re interested in working with them. It’s also a way to see if there are any potential job opportunities that match up with your skillset that aren’t openly advertised, allowing you to tap into the hidden job market . Since over 80 percent of jobs go unadvertised, that’s a big deal.

Generally speaking, a letter of interest can be sent at any time regardless of whether a company is actively hiring, as it isn’t sent in response to a specific job opening. Rather, it’s a way of introducing yourself to a company you’re interested in and seeing about the possibility of employment with them.

Letters of interest are sometimes also called letters of inquiry for just this reason. You’re inquiring if they might have a position for you. This is the part of the equation that can be very rewarding. Rather than applying to jobs that aren’t a stellar match, you get to handpick the companies that you contact. Pretty awesome, right? We think so.

Letter of Interest vs. Cover Letter

In many ways, a letter of interest is like a cover letter. However, when it comes to a letter of interest vs. cover letter, there are differences, too.

Generally speaking, cover letters typically target specific, open jobs. With a letter of interest, you’re reaching out even though there isn’t an advertised vacancy.

Since that’s the case, cover letters are more targeted. They speak to a specific position, referencing details from the job ad. Letters of interest are a touch more general, highlighting your strengths in a field and how you could benefit the company in a broad sense without connecting it to a particular role.

How To Write a Letter of Interest

Much like any correspondence you send any employer, you have to make sure that a letter of interest for a job is well crafted and appropriate. You’re introducing yourself to a potential employer, so you want to put your best foot forward.

A poorly written letter of inquiry can potentially make any possibility of working at your dream job with your target company a solid “NO” in the “Do you like me?” boxes. That means you need to ensure you take the time to do it right.

If you do it correctly, a letter of interest is a great way to demonstrate your ability to market yourself and highlight your best qualifications. Plus, it can lead to real opportunities.

Tailoring Your Letter of Interest

As you’ve no doubt seen in our other blog posts, we’re very big on tailoring. Your letter of interest is another opportunity (actually, the first opportunity!) for you to find out exactly what the company is looking for and present yourself as that person.

When applying for a specific position, you have the benefit of using the job description to comb through in search of the qualities that the company puts a lot of value in. But since this is a letter of interest, you are traditionally not applying to a specific position, so you need to be a little more creative. Since that’s the case, you need to do some hardcore research, taking the time to learn about the specific type of people the company likes to hire.

Researching a Company Through Their Online Presence

There is a virtual treasure trove of information available about a company when you peruse its various web properties. Since you’re looking to learn more about the people who get hired to work there, it’s wise to spend time digging into each web property in search of clues.

Quite often, there are “day in the life” videos featuring employee interviews that are incredibly useful. You can also go to the employee list on the company’s LinkedIn page and go through the profiles to see what experience and skills they have.

Putting the “Tailoring Method” To Work

Once you have figured out the types of people that your company hires, you want to do your best to emulate them in your letter of interest. Choose a few skills and abilities that you want to highlight that align with what your research revealed about the employees. Then, start thinking up a quick supporting statement for each one that you use. After all, if you can’t back it up, there is no point in even mentioning it.

Once you have done the research and have uncovered the qualities that you want to showcase, you are ready to begin writing your letter of interest.

Best Letter of Interest Format

Half of the battle is making sure that you nail your letter of interest format. After all, you won’t exactly be making the best first impression if your letter is a convoluted mess that is hard to read and makes no sense.

Here is the basic format for you to follow, which you can see in the three examples we use below:

Your Contact Info

No surprises here. Name, address, telephone number, email, and your website. If you’re not comfortable providing your address or any other information, don’t worry about it. Just make sure they can get in touch with you!

Use a traditional format for the date, writing out the month, followed by the day, and ending with the year.

Company Contact Info

Please don’t start the letter with “to whom it may concern.” Do the research and find a specific person to address the letter to. A good place to start would be a hiring manager, another person in HR, or even better, the manager or director of the department you envision yourself working in.

Opening Paragraph

Introduce yourself and your intentions.

Qualification/Experience Paragraph

Attack this paragraph with two purposes in mind:

• Showing how you add value
• Demonstrating you have the qualities they value

This is your time to shine. Keep it brief and succinct, picking two to three qualities and supporting them with facts.

Closing Paragraph

Thank them for their time and offer your availability for an “informational interview” at their earliest convenience.

What’s an informational interview? It’s both an opportunity for you to learn more about the company and the various positions within the company AND a great way for you to meet the right people in the organization you are interested in.

More importantly, it’s an opportunity for you to let your award-winning personality shine, and if executed properly, it can help you land a job at the company of your dreams!

Stick with “regards” or just “sincerely,” add your name, and you’ll be good to go.

Common Mistakes

Many people fall into the same traps and make some of these classic letter of interest mistakes. Do your best to avoid these if you want to get your foot in the door!

1. You don’t send a letter of interest at all

Too often, people find a company they’d like to work for and just blindly send in a resume with nothing else attached. Sure, it might be a super impressive resume, but if you don’t include a letter of interest discussing why you’re sending it in and who you are, you might as well just be throwing those resumes away.

On the flip side…DO NOT FORGET TO INCLUDE YOUR RESUME!

2. Sending your letter of interest out with a generic heading

As mentioned above, you need to take the time to do a little digging and find out to who you should address your letter. Sending out a generic “Dear HR Director” or “To Whom It May Concern” isn’t going to win you any brownie points.

3. Not saying what you can do for them, but what they can do for you

Regardless of why you’re interested, remember, it’s about what you can do for them, not what they can do for you! Tell them what you can do to help them achieve their goals.

4. Not tailoring your letter

If you’re going to show initiative by writing a letter of inquiry, make sure that initiative extends to your research as well! Supercharge your letter by highlighting qualities that align with the company values, increasing your odds of success.

5. Being boring

You’re shooting for your target company and your dream job, so don’t simply make a list of all of your skills and abilities. Instead, make sure to dazzle them with what you bring to the table, adding something extra to generate interest.

6. Being too long

Your goal is to catch their attention and leave them wanting more…which means short, sweet, and to the point. Keep your letter under a page.

7. Being sloppy

There is no excuse for typos or sloppy writing. You’re trying to get an informational (or even a full-on) interview, so get these basics right. Check. Double-check, and then check again!

8. Not following up

Yes, you should treat your letter of interest exactly like and job application and follow up.

Sending a letter of interest is a proactive step, so keep being proactive! Ask for a job interview, an informational interview, or a meeting HR director to talk about potential roles you might fill. Then, follow up on that request.

A Few Great Letter of Interest Sample Templates

Now that we have that out of the way, let’s take a look at a few examples so you can get your own started! Here are three different scenarios from which you might decide to write a letter of interest to a company.

Choose the best letter of interest sample that fits with your situation, but don’t simply copy the example word-for-word. You need to input your own experiences and personality, so think of this letter of interest sample as more of a template that will guide you to success!

Letter of interest for your target company following a positive encounter:

Your Address

Your City, State, Zip Code

Your Phone Number

City, State Zip

Dear (remember, make this specific!):

I recently had the opportunity to interact with a few members of your customer support team while conducting research for a project. My time with them was brief but memorable. Your team was friendly, poised, and professional, and I was impressed with their willingness to help and their quick responses to my questions.

It is clear customer satisfaction is an integral part of your company’s core values. It is for this reason that I am writing to you. I feel my own personal values and special talents might benefit your customer service department. I believe in personal accountability and integrity and have always made sure to act in a professional and ethical manner. Attention to detail is similarly a priority, ensuring that my work is nothing short of my best at all times.

If I were to be hired by your company, I would be dedicated to delivering the same kind of high-quality customer service I myself experienced. Both a motivated self-starter and an enthusiastic team player, I feel I’d be an exceptional fit.

In the hopes of scheduling an interview with you or answering any questions you might have, I will call you [upcoming date]. Please do not hesitate to contact me with any questions at any time at [phone number] or email, [email address].

Thank you for your time in considering my qualifications.

Letter of interest following a write up of the target company:

Dear Mr./Ms. Last Name,

While reading through a trade publication last week, I came across an article outlining why your company has been recognized as one of the best places to work in the country for tech professionals. Your entire focus has been on making sure that your company is not only a leader in the industry but also an innovator, pioneering new and emerging technology. For this reason, I am sending you my resume in the hopes that I might be able to join your team.

I have worked exclusively within the technology field for the past five years. During that time, I’ve worked in a variety of positions, giving me experience in accounting, including finance and budgeting. I was also responsible for inventory control and vendor relations. I have been instrumental in my past positions in bringing new and emerging technology into our business processes, and I am actively looking for opportunities with companies that would allow me to continue that practice. I believe strongly in always being at the forefront of technological development, a perspective I feel your company has, too.

As a team leader, I am proud of the fact that not only have we never missed a deadline but that we have come in under budget while delivering superior results every time. I firmly believe in the integrity and professionalism of my work, striving to ensure that every aspect of what I do also upholds the company’s core values.

I will call you on [date] to answer any questions about this letter or my resume in the hope of scheduling an interview. If you prefer, please contact me by phone [phone number] or email, [email address].

Letter of interest for a recent graduate looking for work:

I read about [company name]’s retail management training program in [publication name], and I would like to inquire about the possibility of openings. As a recent graduate from the University of California with a degree in Business Management, I am very interested in a career in retail management, and think your program is a perfect match for both my skills and my experiences. I have over five years of retail experience, including time as a Sales Associate and a Manager.

Along with this letter, I have included my resume, which contains additional information on my experience and skills. I would appreciate the opportunity to discuss the training program with you and to provide further information on my candidacy. I can be reached anytime via my cell phone, [phone number], or by email at [email address].

Thank you for your time and consideration. I look forward to speaking with you about this exciting opportunity.

Putting It All Together

Now, you should know all you need to about the amazing letter of interest! Remember, each sample letter of interest above is meant to serve as inspiration. When you create yours, remember to keep it targeted, short, and professional. That way, you increase your odds of getting a response.

And as always,

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Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

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How to write a great cover letter in 2024: tips and structure

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A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Cover Letter Writing Guide

The purpose of a cover letter.

Anatomy of a Cover Letter

Sometimes called a “letter of intent” or “letter of interest”, a cover letter is an introduction to the rest of your job application materials (e.g., resume/CV, research statement, teaching philosophy, writing samples, etc.). The purpose of a cover letter is to quickly summarize why you are applying to an organization or for a particular position, and what skills and knowledge you bring that make you the most suitable candidate for that position. The cover letter is often the first impression that a prospective employer will have of you, especially if they do not know you, or have not heard about you from their network of contacts. First impressions count, and so getting your cover letter right is a critical step in your job application process. Like all your job application materials, it may take time and focus to write your cover letters well. You will likely have several drafts before you come up with a final version that clearly articulates your skills and your understanding of the employer and the job requirements.

While your resume briefly states your skills, knowledge, experience, and (most importantly) what you have achieved using your abilities, the cover letter gives you an opportunity to create a narrative that shows the path you have taken in your career or education, emphasizing the skills you’ve used along the way, and explaining why the position you are applying to is the next desirable step on this path. To find out more about the structure of the cover letter, you can see some examples here. Also, it is important to know that there are some differences between cover letters written for faculty positions and those written for non-faculty positions. You can review some of the key differences of cover letters for faculty positions here .

When you start the process of looking for job opportunities, you will probably read through lots of job advertisements. You will notice that most job ads ask for a cover letter of some sort. The exception to this might be when you apply for some jobs through an employer’s online job application system, where they may ask you to upload your letter as a document, cut and paste the contents of your letter into specific fields, or they may not ask for a letter at all. For most jobs, and whenever you are submitting a formal application, cover letters are usually expected – and can be very helpful – even if a letter is not requested in the job ad itself.

Cover Letter Etiquette

You might be tempted to send the same version of your cover letter to multiple employers, especially if you are applying for similar types of positions. Don’t. It can be fairly obvious to an employer when they receive a stock letter, and this will make a bad first impression. Tailor your letter to the employer and to the specific job. This may require you to do some background research on the employer’s website, or talk to someone you know (or don’t yet know) who already works there. Use this information to explain why you want to work at that particular place, doing that particular job. It takes time, but it is worth it. You’ll probably have more luck with three tailored cover letters than with 30 stock letters sent out to 30 different employers. Your cover letter will be read by someone as part of a formal job application, so make certain that it is free of spelling mistakes, grammar issues, and typos. Make sure your cover letter fits onto 1 page (for non-academic position applications), has consistent margins and formatting, and a readable font that is between 10-12pts.

When Not to Use Cover Letters: There are some occasions during the job search process where cover letters shouldn’t be used. During career fairs, you would typically only hand out your resume to employers (and a 1-page resume is ideal). Employers want to be able to quickly scan your resume for the key points, and you should be able to verbally communicate some of the ideas that a letter might contain (for example, why this company interests you). Recruiters won’t have the time to read a letter.

Timeline: Getting Started with your Cover Letter

Step 1: The first step to writing a good cover letter is to first have a good resume. For information on putting these documents together, click here . Your cover letter expands upon some of the information you include within these documents, and describes the role you have played in achieving your academic or non-academic goals (i.e., showing how your experiences have made you the best candidate for the position).

Step 2: The next step is to find an open position that interests you, or at least the type of job to which you want to apply. There is no such thing as a one-size-fits-all cover letter, as each should be tailored to each job you apply to, but there will certainly be parts of the letter that will stay much the same, and be appropriate for multiple jobs. This might mean changing some of the key words in the letter, so that you are describing your experience in the employer’s language (using some of their keywords), not your own.

Step 3: Go through the job ad and carefully note all of the requirements and skills the employer is looking for. Based on your background research of the employer and the people you have spoken to who know about this employer, try to identify the two or three most important skills that the employer is looking for. You should then try to create a cover letter that illustrates that you have these skills and have used them effectively. Your cover letter will be stronger if it addresses these requirements and the job duties.  Ensure that you talk about your experiences in the language used by the employer, echoing their words in descriptions you use to illustrate your skills. Write out a list of the keywords that you highlighted from the job ad, and then next to each of these words, write a brief statement that illustrates the fact that you have this skill/ability/knowledge using a specific example. You may not have an experience for all of the requirements, but the more you think about what you have achieved, the more likely it is that you will find something relevant to talk about. When you have all of this information, then you can begin to structure it within the format of a formal cover letter.

Cover letter template

Here is a general template for a cover letter:

Your Name Street Address City, State, Zip Email and phone number

Today’s Date

Mr./Ms./Dr. Name Title Organization

Dear ______:

The opening paragraph should explain why you are writing, giving your specific employment interest. Mention how you found out about the position. If it was advertised, refer to the website or resource in which you saw it. If a contact told you about it, say so. It is also helpful to include an overall summary of the key skills, knowledge areas, or experiences that you are bring to this role right here in the first paragraph. If you start off with these very specific conclusions that confidently state that you have what the employer is looking for, then the reader will also have a lot of confidence that your letter and resume are worth reading. The next paragraphs will then expand on and illustrate what you are summarizing in this first paragraph.

The middle paragraph(s) should summarize the aspects of your background which will interest the employer. The more information you have about the organization and its needs, the better.  Discuss your qualifications in terms of the contributions you can make. While you should not repeat your resume verbatim, don’t hesitate to refer to the most important information discussed in it. Ideally, both your cover letter and your CV/resume would be able to stand alone. It is not necessary to describe yourself in superlatives. Rather than saying, “I can make a uniquely valuable contribution to your organization,” give the employer enough relevant, targeted information to allow the reader to reach that conclusion independently. Be specific and credible. Tell stories that have a touch of drama, for example: “When I was working as the president of X student group, one of the challenges that we faced was XYZ.” Once you have created a touch of drama, describe how you used your skills to overcome it, for example: “So what I had to do was build relationships with administrators on campus by communicating the critical role our group played in doing ABC.” Once you have told the story, reflect on it in terms of how this is particularly relevant for the reader, for example: “I really enjoyed being placed in a position where I had to reach out to contact and bring them all together by creating a shared vision for everyone to buy into. I think this combination of strong marketing skills and relationship building will be valuable to the role of Advertising Associate.”

The closing paragraph should explain why the position and the particular organization is attractive to you, and should hopefully pave the way for the interview. Provide an authentic reason why you are excited about bringing your skills to the role, and what you will also gain from being in the role. Speaking with former or current employees at the organization as part of your networking will help in this regards.  You can also offer to send any additional information, restate your contact details, and state that you look forward to hearing from them.

• cover letter tips
• cover letters
• how to write a cover letter

• August 3, 2021
• 7 minutes read

How to Write a Prospecting Cover Letter

Also known as a letter of inquiry or a cold call letter, a prospecting cover letter is a useful tool if you have an interest in a company that isn’t actively hiring or isn’t widely advertising. A prospecting cover letter expresses interest in learning about available positions, demonstrates initiative and eagerness, and puts yourself at the front of the interview line when or if the company decides to expand its talent pool.

However, the problem remains: how do I write a successful prospecting cover letter? It’s a common question to ask, especially to construct one that isn’t overreaching, a simple laundry list of your skills, or a blanket template that you send to every employer. A prospecting letter is a dynamic piece that should balance your skills with tact, leaving a potential hiring manager with the details they might need about a prospective candidate for future openings. If you have a few companies that you’ve always dreamed of working for, use these tips to help you construct an intriguing, well-written prospecting cover letter.

Research Several Companies

Even if you only have a sole company in mind, don’t limit yourself by submitting just one prospecting cover letter. Cast a wide net by constructing a list of five to 10 companies. To choose these companies, you can make criteria such as mission, vision, company culture, or opportunity for advancement. Or you use the following research methods to compile your list of prospective companies:

• Use social media platforms, especially LinkedIn, to connect with people who work for the company
• Reach out to former colleagues, coworkers, or classmates that now work for one of your target companies
• Perform an online search for companies in your field of expertise using search terms like “Top Marketing Companies” or “Best Software Development Firms”
• Access  Virtual Vocations  database of remote-friendly companies
• Combine one of your passions with your search, including “Environmentally Friendly Companies” or “Companies That Value Inclusion and Diversity”

Know Who You’re Writing To

While you can address your prospecting letter to a generic “Dear Sir or Madam” or the ubiquitous “Dear Hiring Manager,” you will make the best impression if you do a some investigative work to reveal the man or woman who makes the important decisions. Some methods you can try to find the person who you’ll resonate with might include:

• Explore the company’s website staff directory or try to find the person on LinkedIn.  Look for human resources contacts or a person with the title of Hiring Manager.
• Check the company’s website for job listings.  You can do this even if the jobs are not related to your desired position. The job ads will likely list a company hiring contact.
• Call the company.  This old-school approach is surprisingly effective if you’ve exhausted all other avenues. Simply ask the receptionist for the name of the hiring manager. If you feel strange being so straightforward, ask to verify the correct spelling of the hiring manager’s name before you send out an email.

If all else fails, you can still go with a nonspecific title. But if you can track down the right person, it shows initiative and that personal touch. Or when all else is equal, it makes you stand out

How To Grab the Attention of the Hiring Manager

A prospecting cover letter is a means to introduce yourself to a company, list your qualifications, and inquire about open positions. However, your letter shouldn’t read like a technical manual. A hiring manager will read thousands of cover letters over his/her career. They may even fall under the “ six-second rule .” This is the idea that you have six seconds to grab the attention of the person reading your cover letter. If you don’t, your application falls squarely in the reject pile. Thus, you can use your prospecting letter to set yourself apart from the field.

Keep in mind that the expansion of remote work has created fiercer competition than ever. Here’s how to make your cover letter stand out:

• Draw in the hiring manager with a powerful opening sentence.  Praise the company or immediately state your best qualification.
• Write in a tone that is industry-suitable.  Don’t use casual, regional slang if you want to work for a national company.
• Use humor and whimsy when appropriate.  But don’t try to be a comedy writer if you are interested in a position as a Senior-level Business Analyst.
• Add personalization.  Inject your own research about the company instead of submitting a stock form letter to all of your prospects.

Demonstrate How You Can Add Value to the Organization

While incorporating the aforementioned attention grabbers, you also need to discuss how you can potentially add value to the organization. Yet this isn’t just a list of accomplishments or braggadocious commentary. The difficulty of this task is further exacerbated by the fact that you’re not applying to a specific position. Instead, you need something that’s more broad on how you would fit into any relevant position within the company.

You can certainly start with tasteful examples of past successes and how they would translate to a position with the company you’re prospecting. Furthermore, highlight some of your transferrable and employable skills that make you an attractive candidate for the future. These can be a mix of hard and soft skills. Here are some examples of what you may add based on your own unique skill set:

List of Skills to Include in a Prospecting Cover Letter

• Great listening skills
• Training others
• Collaborative skills
• Conflict Resolution
• Strong communication skills
• Attention to detail
• Leading productive meetings
• Hiring and interviewing
• Various computer skills or proficiencies
• Goal setting and task prioritization
• Time management and multitasking
• Ability to learn new skills

You can obviously come up with more on your own, but the main idea is to provide a sense of what you bring to the company the next time they have an open position.

Finish Up With the Next Phase

Although you could end a prospecting cover letter with a simple “Regards” or “Sincerely,” this doesn’t tie the letter together like providing information for the next step or phase in the process. Instead, include contact information such as an email or phone number, as well as links to your LinkedIn page or online portfolio. While not absolutely necessary, you could provide your resume for the hiring manager to peruse at his or her leisure.

Example of a Great Prospecting Cover Letter

Even if you have a basic idea of how to ride a superb prospecting letter, seeing an example can provide you with the framework to shape one to your personality and writing style. Remember that hiring managers have been around; they’ve seen templates before, and a surefire way to have your email disregarded is to simply copy one of these examples. Use these to your advantage, but don’t copy them or paraphrase them where the origin becomes obvious or the prosepecting letter loses its personal touch.

Steve Smith 123 Fake Street Springfield, Rhode Island 10101 456-789-0123 [email protected]

Dear Ms. Jackson,

I read about X Company in a Forbes article about how your company is becoming an innovator in the industry. It’s something I want to be a part of. While I don’t see any open positions on your website, I would like to inquire about applying for open positions in the future. I’m interested in a career in software engineering, and I have extensive remote work experience, which may play into the hybrid work model that X Company is employing in the near future.

I have a bachelor’s degree in Software Engineering, and I am currently working toward a credential as a Certified Software Engineer from the Institute of Certification of Computing Professionals. In addition, I also have five years of software engineering experience at a publicly traded corporation, as well as two as a freelancer. Due to some of the programs I wrote, I won Software Engineer of the Year at my company, which is an award I’m extremely proud of.

I’ve attached my resume, which contains additional information on my experience and skills that relate to your company. I would love the opportunity to discuss any openings you may have coming up or discuss my skills and what I can bring to the company. Please reach out to me via email or by calling me at 1-456-789-0123.

Thank you for taking the time to read this letter. I look forward to speaking with you in the near future.

Steve Smith

Add Your Own Spin

The above prospecting cover letter should give you a basic idea of where to start, but don’t be afraid to put your own spin on it. If humor is your thing, throw in some of your best stuff. Or if your position is of a more serious nature, stick to accomplishments. Just as you’d dress for the job you want, you should create a tone for the job you desire. But any details or language that can make you stand out is always a welcomed addition to a cover letter.

Keep in mind that you should also tailor each prospecting cover letter to each company you send one to. The intro paragraph is where you’ll usually differentiate from other employers and demonstrate your knowledge of the organization. While you might be able to keep your accomplishments the same, always conduct your research to add in-depth knowledge and why you want to join the company. If you fail to do this, it will seemingly appear as though you’re not looking for a career; you’re just looking for something to pay the bills.

Your Work Isn’t Done: How To Follow Up on Your Prospecting Cover Letter

Once you’ve taken a deep breath and clicked the send button on your prospecting cover letter, your job isn’t quite done yet. You still need to follow up. However, this isn’t like a traditional follow-up that you’d have after the interview. If you haven’t heard anything back in a few weeks, start your follow-up by seeing if the company has posted any jobs recently. If they have, it’s worth your time to apply to a position you want or to reach out to the contact you emailed before. By doing so, you can solidify your name among a pool of applicants, as well as put your best foot forward toward finding the perfect job for your career aspirations.

Do you have any tips for a prospecting cover letter? What worked for you in the past? Connect with Virtual Vocations on  Facebook ,  Twitter ,  LinkedIn ,  Instagram , and  YouTube  to share your thoughts and tips. We’d love to hear from you!

Joining  Virtual Vocations  grants you access to our hand-picked remote jobs database. Learn  how our service works , browse job leads by  location and career category , or search hundreds of hand-screened remote jobs to find legitimate work-at-home job leads that match your skills and background.  Register for free  or  contact us  for more information on our service guarantee. Check out our menu of Career Services provided by our team of certified professionals, including resume and career coaching services for remote jobseekers. Resume assessments and writing, LinkedIn profile enhancement, and cover letter writing are available to maximize the success of your remote job applications.  Discounts on all services available to subscription members,  become one now.

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Based on original content by Kimberly Back

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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How to Compose an Effective Cover Letter

Write a cover letter to highlight your most attractive qualifications as a potential employee. A cover letter allows you to describe the accomplishments and special skills that make you most qualified for the job you want. Unless the job posting says something like “send resume only,” be sure to include a cover letter every time you contact a prospective employer.

Why Create a Cover Letter?

A well-prepared resume is sometimes not enough to convince an employer that you should be interviewed for a position. As important as your resume is, your cover letter can direct the reader’s attention to aspects of your education and experience that are the most relevant. Cover letters demonstrate your knowledge of the organization you are targeting and explain any part of your work history that needs clarification. A cover letter also demonstrates that you can organize your thoughts and express yourself clearly and appropriately. In a sense, your cover letter reflects your communication skills and, to a certain degree, your personality.

What Makes Up a Cover Letter?

Cover letters are one-page documents consisting of at least three paragraphs. The beginning is the introduction that expresses who you are and why you are writing. This paragraph should include any relevant contacts you have in the organization, and for which specific position you are applying. The middle section can be one or two paragraphs and is the sales pitch that describes what you have to offer. This section should also expand upon your interest in the position and how your qualifications match it. The closing paragraph is where you propose steps for further action. You should politely request an interview or meeting. Ask for the next step in the process, clearly and without apology or arrogance. View the downloadable cover latter sample above for specific guidelines on how to develop the right cover letter format for you.

Content of the Letter

Address the company/employer A cover letter should be addressed to the specific company and individual who will review your application. You can usually find this information through research or by contacting the company. It could be addressed to the department director or manager who will lead your team should you get the job.

Address the position The letter should name the position for which you are applying, indicate your knowledge of and interest in the company, and indicate your qualifications for the position. You want to answer questions such as:

• Why do you want to work with this specific organization?
• How do you fit in with this organization?
• What are your qualifications for this particular position?

Address your assets

• Positive information supporting your hire
• Information detailing your strengths, accomplishments, interests and goals
• Examples of productivity and performance
• Benefits you can offer the employer
• Information unrelated to position
• Negative talk about your prior employer
• Salary requirements or salary history.
• Personal information such as marital status, children, religious preference, etc.

Layout of the Cover Letter

• Write the letter in your own words so that it sounds like you, not like something out of a book
• Your writing style should be clear, objective, and persuasive rather than narrative
• Form paragraphs with a conversational yet formal tone
• Check spelling and ensure there are no typing errors

Things to Think About Before Writing Your Cover Letter

What is the prospective employer seeking?

Think about the skills, knowledge, and experiences that would be an asset in the job you are targeting.

What are your objectives? Are you applying for a specific position, trying to get an interview, or hoping to spend some time talking to someone who can discuss opportunities in general at that organization? Be specific.

What are the qualities that you bring to this employer or job? Describe at least two specific accomplishments that prove you have qualities the employer is looking for.

Why do you want to work for this particular organization? What do you know about the organization? What is it about their products, services, philosophy, mission, goals, or needs that relates to your interests, background and values?

Useful Action Verbs

Management Skills

Communication Skills

Technical Skills

• administered

Teaching Skills

• coordinated
• facilitated

Financial Skills

Creative Skills

Helping Skills

Organizational Skills

• distributed
• implemented

Guidelines for Writing a Successful Cover Letter

• Tailor your cover letter as much as possible to target the reader and industry.
• Focus more on what you have to offer the prospective employer than on what they can do for you.
• Communicate focused career goals.
• Avoid saying anything negative about your employment situation or about your life in general.
• Get to the point quickly and clearly.
• Back up claims with examples.
• Keep the letter to one page unless told otherwise by the prospective employer.
• Let other people read it and get their opinions before sending it.
• Keep easily accessible copies of all letters you send.
• Proofread for misspellings and typing errors.
• Use terms and phrases that are meaningful to the employer.
• Show concern, interest, and pride for your profession. Demonstrate energy and enthusiasm.
• Write candidly while  maintaining a balance between professionalism and friendliness.
• Include information relevant to the job you are seeking.
• Utilize Career Services by getting your cover letter critiqued.

Cover Letter Mastery: How to Write an Impressive Cover Letter

Crafting a well-written cover letter is essential for making a positive first impression with potential employers. This guide covers everything you need to know, from the basics of what a cover letter is to expert tips for creating a standout application.

Applying for jobs can be daunting, especially when writing a cover letter. Many people need help knowing what to include and how to make their letters stand out.

A poorly written cover letter can differ between getting an interview or being passed over for the job. It's important to ensure your letter is polished and professional while also highlighting your skills and experience.

Our guide provides valuable advice on creating a solid cover letter to make a positive impression on potential employers and differentiate you from other applicants. It covers everything from researching the company to tailoring your letter to the specific job you're seeking. With our assistance, you can feel more self-assured in your cover letter and enhance your prospects of securing your desired position.

This guide provides information on how to write an effective cover letter, which can be crucial for both recent graduates and experienced professionals in opening up job opportunities. It covers what a cover letter means and its importance, as well as tips for crafting an impactful one.

What is a Cover Letter

A cover letter is a complementary document presented alongside a resume during the job application process. It provides a platform for candidates to introduce themselves and express why they are the most fitting choice for a specific role. Often, a well-crafted cover letter can considerably enhance the likelihood of securing an interview invitation.

In composing an exceptional cover letter, it is crucial to tailor it to the position and organization. This entails incorporating pertinent qualifications, notable competencies, and germane experiences that showcase your aptitude for the role. Furthermore, your cover letter should exude enthusiasm and eagerness regarding the employment opportunity while emphasizing any skills or experiences that might warrant inclusion in your resume.

A compelling cover letter will explain why prospective employers should select you over alternative applicants. By ensuring that your cover letter distinguishes itself through its content and presentation, you can establish a potent initial impression that may unlock many possibilities.

By devising a focused cover letter, you can effectively exhibit your appropriateness for the role to potential employers. In addition, a triumphant cover letter can leave an enduring impact and afford you a competitive edge over other contenders, thus paving the way for success.

Next up: Discover the purpose of a cover letter and how to use it to your advantage.

The Purpose of a Cover Letter

A cover letter aims to introduce yourself and highlight your qualifications for the position. It should be concise, engaging and demonstrate why you are the best person for the job. Your cover letter should go beyond just reiterating what’s in your resume. It should provide additional information about why you would be a perfect fit for the role and show your enthusiasm for the position.

The cover letter can serve as a platform to exhibit your preparedness for the new position by highlighting your skills and experiences. It can also highlight any special achievements or accolades not included in the resume. Furthermore, it can indicate your enthusiasm for the company and its objectives.

The purpose of a cover letter is to present one's job qualifications professionally and concisely. You can set yourself up for success with an effective cover letter by creating a memorable first impression with potential employers.

Tips on Writing an Effective Cover Letter

There are some important tips to keep in mind when crafting an effective cover letter. Customize your cover letter for each job application. This will help you demonstrate you’re well-informed about the role and the company.

Use a professional tone of voice when writing your cover letter. Avoid using too much jargon or slang, as this could come off as unprofessional.

Another key tip is to avoid repeating what’s already stated in your resume. Your cover letter should complement your resume by providing additional information and emphasizing how you’re the best candidate for the position.

Lastly, don’t forget to proofread your work before submitting it! It is vital to avoid minor errors in your cover letter as they can negatively impact your first impression with potential employers. Following these guidelines can increase your chances of standing out from other applicants.

Knowing the Employer

To make a positive impression on potential employers, conducting research and familiarizing yourself with the company is important. This knowledge can be used to customize your cover letter and resume and differentiate yourself from other candidates. Researching the company can provide valuable information on its values, goals, and culture, and this knowledge can aid in presenting yourself as a suitable candidate for employment.

Researching a company's website, social media accounts and speaking with employees or alumni can offer insight to personalize application materials and demonstrate proactivity and resourcefulness to potential employers. It also shows a genuine interest in joining their team.

Researching a company can provide a deeper understanding of its values and culture, which can help customize job application materials and demonstrate enthusiasm to potential employers. Now let's examine how researching the company and job description can help you create an even more practical application.

Researching the Company and Job Description

Doing your research is essential to writing an effective and persuasive cover letter. It demonstrates to employers that you are motivated and resourceful and allows you to tailor your application materials to the job and company.

Reading through the job description can help you identify the key skills and experiences required for the role, allowing you to highlight how your background meets their needs.

Additionally, researching more about the company’s values and culture can allow you to provide evidence in your cover letter of why you would be an excellent fit for their team. By doing this research, you’ll be able to craft a compelling narrative that presents yourself as a top candidate for the position. Researching the employer is beneficial in writing your cover letter and during interviews, so make sure you take the time to familiarize yourself with them before applying!

Understanding the Company Culture and Values

Understanding the company culture and values is essential to writing a compelling cover letter. As an applicant, you want to showcase why you are the right fit for the position and organization.

Researching the company’s core values and culture allows you to demonstrate your knowledge and understanding of its mission. Tailoring your application to match the employer's specifications reflects your commitment to joining their organization.

Moreover, comprehending the company's internal dynamics can enhance your preparedness for interviews and facilitate possible career development. So, It is essential to consider a company's culture and values when writing a cover letter for a job application, as this can distinguish your application from others.

Writing Your Cover Letter

Your cover letter is an opportunity to make a lasting impression on employers. It can decide whether you get an interview for your dream job, so it’s important to take the time to write a compelling and persuasive one.

Start by introducing yourself and highlighting any relevant qualifications or experience. Also, don’t forget to mention why you are passionate about this job and how you would benefit from working there. Make sure to include specific examples of projects that demonstrate your abilities and any awards or accolades you have received.

Lastly, use a confident tone of voice throughout your letter, and be sure to check for grammar and spelling mistakes before submitting it! Taking the extra effort to write a polished cover letter shows recruiters that you are serious about joining their team and will help give you an edge over other applicants.

Be sure to seal the deal with a strong closing statement that expresses your enthusiasm for the job and reiterates your eagerness to make a positive contribution. With this powerful cover letter, you can set yourself apart from other applicants and begin working towards your dream career. Now let's learn how to get off to a better start by crafting a strong opening paragraph!

Crafting a Strong Opening Paragraph

The introductory segment of your cover letter presents a crucial opportunity to leave a lasting impression on your prospective employer. By meticulously crafting a compelling initial paragraph, you can pique the interest of recruiters, encouraging them to delve deeper into the reasons that make you the most suitable candidate for the position.

Initiate your letter with a brief self-introduction and highlight your passion for the specific role, elucidating how your unique skill set would contribute significantly to the company's success.

Next, elaborate on your qualifications and relevant experiences, demonstrating your eligibility for the role. Moreover, accentuate the distinct attributes that set you apart from other contenders and articulate how a symbiotic relationship would emerge between you and the organization.

Finally, maintain an assertive tone throughout your opening paragraph, exuding enthusiasm for collaborating with the team and expressing unwavering dedication to the company's objectives. By incorporating these guidelines, you can devise a powerful introductory passage that captivates recruiters and catalyzes your professional advancement!

Highlighting Your Relevant Experience, Skills and Achievements

Highlighting your relevant experience, skills, and achievements is key to crafting an effective cover letter. Start by outlining all the qualifications and experiences that make you a suitable candidate for the job. This could include any certifications or degrees that you have, as well as any skills or knowledge that are specific to the role.

Additionally, consider any awards or accolades you’ve earned related to your field of expertise. For example, if you’re applying for a marketing role, mentioning any campaigns or projects you’ve worked on and the results they achieved might be helpful. Emphasizing these points will demonstrate why you are uniquely qualified for this job and help set your application apart from others.

To ensure your cover letter catches recruiters’ attention, provide concrete examples of how your contributions have helped organizations in the past and highlight what sets you apart from other applicants.

Demonstrating Your Value to the Prospective Employer

When writing an effective cover letter, demonstrating your value to a prospective employer is essential. Before you start, take some time to research the company's needs and goals, as this will help you tailor your skills to their specific requirements.

When outlining your experiences and accomplishments, ensure they are relevant and demonstrate how you can help the employer meet their objectives. For example, if the job requires someone experienced in sales, be sure to mention any sales targets you have successfully achieved or any innovative techniques you have implemented. Additionally, include any awards or recognition you have earned concerning your work experience.

Demonstrating your value means showcasing why you are uniquely qualified for the role and how your contributions can benefit the organization. By highlighting your past successes and valuable skillset, recruiters can quickly identify why hiring you would be a great decision for them.

Crafting an Engaging Closing Paragraph

The closing paragraph of your cover letter is your last chance to make an impression and leave a lasting mark on the recruiter. Therefore, crafting an engaging and compelling closing paragraph that clearly conveys your enthusiasm for the role is important. Begin by thanking the recruiter for their time and consideration, then highlight why you are passionate about the job opportunity and how you can contribute to the organization’s success.

Be sure to include a strong call to action, such as expressing interest in a follow-up interview or suggesting ways to contact you. Additionally, it is beneficial to end positively by reiterating your excitement for this opportunity and your willingness to bring value to the company.

Following these tips can create an engaging and persuasive closing paragraph that will leave recruiters feeling confident about your candidacy. Take some time to review what you have written before submitting your application materials to ensure that it meets the highest standards possible.

Making Sure Your Entire Letter Is Well-Written

When crafting an impeccable cover letter, it is paramount to meticulously examine the document for precise, well-constructed, and error-free content.

This entails assiduously scrutinizing your composition for any inaccuracies, such as typographical, grammatical, or punctuation, and ensuring you employ the appropriate vocabulary.

Moreover, be mindful of your sentence construction and ascertain that your prose is understandable and digestible.

Adopting a polished, professional tone while articulating your cover letter is advantageous as it exudes self-assurance and conviction in your capabilities.

Lastly, should you possess any inquiries concerning the employment opportunity or organization, seize this occasion to pose them. In doing so, you exhibit proactivity and authentic enthusiasm for the position.

Proofreading and Editing Before Sending

Proofreading and editing are essential steps for creating a successful cover letter. Before sending your cover letter, read it over several times and catch any typos, spelling mistakes, or grammatical errors. Additionally, double-check that you have included all the necessary details, such as your email address and contact information.

Examples of good cover letters can provide some inspiration when starting your own. A generic cover letter example can be a useful starting point, while perfect cover letter examples showcase what an ideal document looks like. Strong cover letter examples demonstrate how to craft an effective introduction and body, and well-written cover letter examples offer insight into how to format the document properly.

By reviewing various examples of good cover letters and proofreading your work before submission, you will be able to create an engaging document that reflects positively on you as a candidate. Doing so can increase your chances of landing the desired job.

All in all, writing an effective cover letter is essential for any job seeker. It’s important to craft a document that clearly conveys your enthusiasm for the role while highlighting your qualifications. To ensure success, take the time to write and proofread your cover letter before sending it off. Additionally, review various examples of good cover letters to gain some inspiration when starting your own. By following these tips, you will be better positioned to create an engaging and persuasive document that will leave recruiters feeling confident about your candidacy.

Looking for a freelance job, try FieldEngineer .

How do I resolve any dispute

Effective Job Search Strategies That Work To Land Your Dream Role

How to Choose Between Two Job Offers? Tips to Help You Decide the Right Opportunity

Cover Letter to a Prospective Employer

Sent by email from: ________

Sent by email to: ________

Dear Sir/Madam,

RE: application for employment

I write in application for the above named position.

55522 225 225 252822 252 2822 22 82288525 22 52288852822. 5 5222 22 5255 2522 225 82 252 2255 252552. Should you wish to discuss matters with me further or should you have any questions about my application, I can be contacted on the details provided at the top of this letter.

Yours sincerely,

HOW TO CUSTOMISE THE TEMPLATE

Answer the question, then click on "Next".

The document is written according to your responses - clauses are added or removed, paragraphs are customised, words are changed, etc.

At the end, you will immediately receive the document in Word and PDF formats. You can then open the Word document to modify it and reuse it however you wish.

Is a Cover Letter Necessary in 2024?

Published: April 03, 2024

Writing a cover letter can be daunting.

I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments.

While it acts as a letter of introduction, I’ve wondered if a cover letter is necessary in 2024. To find out, I spoke with two recruiters and gained insights on how to write the best cover letter for any job application.

How important is a cover letter?

Is a cover letter necessary, when to skip a cover letter, when to include a cover letter, tips for writing a cover letter, what if the cover letter is optional.

Cover letters are short letters of introduction that you include with job applications.

Typically, they are your chance to go into deeper details about your accomplishments that you might not have highlighted or had room to mention on your resume.

Tiffany Hall, a professional resume writer and founder of Resume911 , says cover letters are an important part of the job application process.

Hall says, “Cover letters can be very important. It’s supposed to sell why you, of all applicants, should get the job. The issue is that applicants use them to regurgitate what’s on their resume, and that’s not what it’s for. It should speak to what isn’t easily explained with your resume.”

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

For example, if your resume says you’re skilled at building web pages, your cover letter is a great place to name-drop companies that you’ve worked for to create their websites.

Matthew Muehleisen, a corporate recruiter , thinks a cover letter is also a great place to show you’ve done your homework and researched a company.

Muehleisen says, “It can be what sets you apart from other candidates and applicants and is a good opportunity to show that you’ve done research on the position and company to further showcase your interest in the role.”

Knowing the importance of a cover letter still begs the question: Is a cover letter necessary in 2024?

Image Source

While a cover letter can help demonstrate your knowledge of the company you’re applying to and highlight more of your achievements, both Hall and Muehleisen agree that a cover letter isn’t entirely necessary.

Muehleisen says, “Unless it’s a requirement of the application, I wouldn’t say it’s necessary to include a cover letter. There are some roles (usually in content creation and marketing) that will ask for a cover letter as a form of a writing sample. In these instances, make sure your letter is polished and focused.”

If Hall had her way, she would eliminate the cover letter entirely, focus more on the resume, and ask for a link to an applicant’s LinkedIn profile.

According to Hall, “Most cover letters either repeat the resume or they speak to why the applicant isn’t a good fit. Neither is the purpose of a cover letter.”

Nevertheless, 74% of hiring managers still prefer applications to include a cover letter. So, it is definitely worth considering including one — even if the application says it’s optional.

If you’re looking for a new role, writing a cover letter can be time-consuming — especially if you take the time to personalize every letter you send to a hiring manager.

Although a cover letter does serve a legitimate purpose, and 83% of hiring managers read it, there are a few situations where you shouldn’t include a cover letter. Let’s take a look at those scenarios.

If You Only Have a Template of a Cover Letter

I get it. Writing an effective cover letter takes a significant amount of time.

But consider not sending one if you only have time to plug your information into a cover letter template without personalizing it before hitting submit on an application.

Don’t get me wrong. A cover letter template is a great starting point to write your cover letter. Templates often remind you to include pertinent information like the hiring manager’s title, name, and your contact information.

However, if you don’t take the time to edit the body of the cover letter and personalize it with research and your relevant experience, you risk sending the same letter as another candidate.

And considering that 48% of hiring managers spend anywhere from 30 seconds to two full minutes reading each cover letter, the chances are high that your hiring manager can spot a form letter a mile away.

Don’t send it if you don’t have the time to personalize a cover letter.

If Your Cover Letter Is Full of Critique

A cover letter is meant to explain why you’re the best candidate for the open position. However, a cover letter is not a place for you to share your ideas of how the company can improve.

Sure, every company likely has areas of improvement, and the job you’re applying for might be the role that gets a say in that, but a list of improvements might read as a critique.

You don’t want to potentially offend a hiring manager before you even get an interview. A bad cover letter can hurt a strong candidate, according to 33% of hiring managers .

Before you submit your cover letter, read through it several times to make sure it’s not a critique. If it does sound like a critique, throw it out.

If It’s Not Required

There are other instances where you shouldn’t send a cover letter. For example, if the application’s instructions specifically state that you do not need to submit a cover letter for consideration for the job.

In fact, sending a cover letter anyway can signal to the hiring manager that you don’t follow instructions. Not following instructions is also a great way to land your application in the trash bin.

The bottom line is this: If the application specifically states not to send a cover letter, don’t send it.

Of hiring managers, 74% prefer to see job applications with a cover letter apart from the resume. Knowing this, if you have the time to include a cover letter with your job application, don’t skip it.

Here are three instances when you should send a cover letter with your application.

Send a cover letter if you’re very interested in the role.

Think of your cover letter as your time to shine. Use it as a place to highlight your experiences and the qualifications that make you a great fit for the position.

Hall says, “If you can speak to why you’re a good candidate without copying your resume in paragraph form, include a cover letter.”

In other words, don’t use bullet points in your cover letter to describe your previous employment history.

Instead, talk about what you learned on the job and how your skills will help you excel in the role you’re applying for.

Send a cover letter when there’s a gap in your resume or you’re transitioning industries.

If you’re looking to transition to another industry, you should definitely include a cover letter with your application.

Speaking from personal experience, if I had only submitted a resume to my school district when I applied to be a Spanish teacher, the hiring manager would have just seen my experience in Public Health and would not have known about my skills and success in tutoring students in Spanish.

Muehleisen puts it this way, “If you’re looking to transition to a new industry or if there is a position and company you’re really excited about pursuing as an opportunity, these are the best instances to include a cover letter so that you can possibly give yourself an advantage.”

A cover letter can also help explain any gaps in your resume — especially if the gap in your employment history is beneficial to the role you’re applying for.

For example, maybe you volunteered in South America, and the role you’re applying for is for a position in Global Operations.

It never hurts to include positive, pertinent information in your cover letter.

Send a cover letter when it’s required.

The most obvious time to include a cover letter with your application is when it is required. Just like not including a cover letter when it’s not required, it shows you can follow directions.

Include a cover letter when the application asks you to submit one, which shows you can follow directions.

Plus, if the application asks for a cover letter, you can bet the hiring manager will look for it. If no cover letter is included, well, you’re sabotaging your chances of getting an interview.

Only 13% of hiring managers will consider giving a candidate an interview if they don’t attach a required cover letter to an application.

Writing a cover letter is not as painful as it sounds. There are great templates you can use as a starting point for your cover letter.

The trick with a template, though, is to make sure you always personalize the letter to your own experiences and qualifications.

Here are five expert tips to write a winning cover letter.

1. Tailor your cover letter to the job description.

When writing a cover letter, especially if you use a cover letter template, you should tailor the letter to match the job description and meet the requirements of the application.

For example, if the application asks you to attach a short cover letter, keep it brief. Your best bet is one to two short paragraphs detailing why you’re a great fit for the position.

You’ll also want to reference keywords from the job description in your cover letter. Many recruiters use applicant tracking systems that scan application packets for the best fit.

Often, hiring managers review the applications that match the keywords first.

Now, that doesn’t mean to stuff your cover letter with keywords. Instead, use them in a natural way as you discuss your qualifications.

2. Be personable with your greeting.

You might have seen the advice telling you to use “To Whom It May Concern” instead of the hiring manager’s name. This is good advice, but only if you do not know the hiring manager.

Before resorting to a generic greeting to start your cover letter, take the time to look on the company’s website and LinkedIn to find out who makes hiring decisions.

If you have contacts in your network who are familiar with the company, ask them. Taking the time to research the hiring manager and the company shows you care about the details — a quality many hiring managers look for in a candidate!

If you’re still unsure after researching the company, consider using “Dear Sir or Madam” as your greeting.

3. Be yourself.

While a cover letter is a formal introduction of yourself to a potential employer, it doesn’t need to be lacking in personality. Hall suggests sprinkling your personality in your cover letter to spark connections with the hiring manager.

Hall says, “Be your best professional self. I’m a foodie and will include references to food on my LinkedIn, and I’ve done it in a cover letter. I’ve had managers reference them, and we had a chuckle. I am also very clear about aligning myself with companies whose mission and goals I respect and can contribute to. I make sure to speak to that in the cover letter.”

Take Hall’s advice. Showcasing your vibrant personality in your cover letter can help break the ice in your interview!

4. Proofread your cover letter.

Once you’ve written your cover letter and before you hit “send,” double-check that it is free from spelling and grammar errors and that the company you referenced is the company you are applying to.

Muehleisen says skipping proofreading your cover letter is a big mistake — and it could cost you the job!

Muehleisen says, “Make sure that you are proofreading prior to sending. If the cover letter feels like it is a simple cut/paste or if the job title and company name are incorrect, it may do more harm than good. So, be sure that what you’re sending is pertinent.”

5. Be cautious of AI.

AI tools, like ChatGPT or Claude, are great for helping draft content. You might be tempted to ask generative AI to write your cover letter for you. However, both Hall and Muehleisen say to proceed with caution when it comes to AI.

Hall says, “AI is coming along in amazing ways, so it may come as a surprise that my best tip didn’t include AI. I tell my clients when they’re stuck to look to their peers. You can search people by job title on LinkedIn. See how they describe themselves and pull from there. Or, hire a resume writer or career strategist to help you.”

Muehleisen agrees with her. He says, “I would hesitate to use a tool or service for a cover letter as the point should be to show your authenticity. If you are going to use AI for assistance, make sure to put your own words in as well.”

However, when you write your cover letter, whether using a template or generative AI, personalizing it is key to standing out from the competition.

If the job description says a cover letter is optional, should you send one, or can you get by without it?

That can be tricky, considering 72% of recruiters still expect a cover, even if it’s optional.

According to Muehleisen, sending a cover letter is not a bad idea. He says, “I’ve never heard of a cover letter hurting an applicant’s chances; just make sure the one you’re including is specific to the job description and posting.”

Check out these cover letter examples for more inspiration.

Experiment With Your Cover Letters

Writing a cover letter is a breeze once you get the hang of it. With today’s challenging job market, sending a cover letter with your application can make a difference in whether you get called for an interview.

I can’t make promises that your cover letter will dazzle hiring managers each time, but for the right position for you, it will.

Remember Hall and Muehleisen’s advice when you craft your cover letter. Personalization is key to success!

Don't forget to share this post!

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How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Highlight the “Why”

Why are you applying to this company? Why do you want this position? Your cover letter should aim to answer the why behind applying for the job. Conveying an interest and excitement for working specifically for this job at this company, rather than a desire to get any job anywhere that will give you money, can go a long way. Show the company that they should hire you and your passion over someone that might have the skills needed for the job, but doesn’t care about the work as much as you do. 

Ryan Nouis, Trupath 

Ready to Learn More?

What does a cover letter really show a prospective employer?

My phone rang.  “Ms. Blackwood?” the person asked. 

“This is she.” 

“Hi!  This is Shelly.  I’ve just read the most incredible cover letter, submitted by you, for our marketing position.  Did you actually write it yourself?”

My mind whirled.  Most beautiful cover letter?  Why was she asking if I wrote it?  Of course I did!  I had spent the last 4 years earning my degree in marketing, spending countless hours writing, rewriting and tweaking individual sentences and picking the perfect words to convey the messages I wanted to portray.

“Yes, I did.”

“Wonderful!  I’d love to have you come in for an interview and talk with us about our job.  And while you’re here, I’d like you to do a writing sample to see if you really can write.”

This was just over 20 years ago, but I remember the phone call.  It was a high compliment on my cover letter and followed by a bit of a blow by asking me to “prove myself”.  The impact of that is a conversation for another day (especially when tools like ChatGPT weren’t around).  For now, let’s focus on the highlight!

There will forever be a hot debate on whether cover letters are needed, important, wanted or warranted.  My answer:  it depends.  There are some positions where I can get behind the idea that they aren’t worth it.  For the vast majority, however, even if a letter isn’t required, I argue that it’s your chance to really show and tell the screener why you’d be the best candidate for the position.

To dig deeper into this answer:  cover letters show initiative.  A well written letter takes some effort, even when writing may be a honed skill already.  There’s some research involved, so you’d need to see what you can learn about the position.  Yes, the job ad and job description are primary sources of that and can allow you to write about your qualities which match criteria; but there’s also a chance for you to explain why you’re so interested in the position.  There may be some additional info you can glean into the open job through the company’s social media; talking to someone you may know who has that position (maybe within that company even); or doing a search on the web for videos of what the job entails.  When you have this understanding, you can better explain why you’re so interested and how it fits your wants as well as your skills. Trust me, the extra effort in writing a cover letter does not go unnoticed by HR and hiring managers.

Cover letters also allow you to get personal, in a professional way.  In your resume, where space is tight, aspects of your skills and experience are very sterile, showing facts and data.  The cover letter is an opportunity to put some context around what you’ve done to get you to this place now.  You’re able to share, through your writing style and the words chosen, a little bit of your personality and the way you approached various occasions. Demonstrate positive qualities about yourself, like leadership or self-motivation, among others.  Elaborate on previous roles, where you have had successes and challenges, and reasons for seeking new challenges.

In a time where many employers are willing to teach skill, and therefore hire for “soft skill,” writing a cover letter shows that you can be effective in communicating.  And we know communication is one of the top soft skills sought after! Regardless of the position you seek, employers value the ability to articulate thoughts and ideas, collectively pull them together in proper flow, and make them easy to understand in writing.

A solid cover letter accompanying your resume becomes a first step in building a relationship with HR and the hiring manager reviewing your submission. When providing context for the data in your resume, reviewers begin to see you as a whole and gain insight into your accomplishments and motivations. Reviewers see how your career goals align with the role to fill, and even more, with the company’s interests. Reading about your experiences and what you choose to highlight about your journey provides character to the information, helping to visualize you as part of the team early on. 

Ready to write? Here are some quick tips on things to include in your letter:

• Make it personal – this time not about you, but about the reviewer. If you know who the hiring manager is, address the letter specifically to that person, or to the team! It shows that you took that extra little step to know a bit more about the job than what was posted on the job board.
• Grab attention! Open the letter with a powerful sentence that will have the reader wanting to know more.  Immediately emphasize your best-selling points and the traits which make you the best fit as an example of what can catch their eye quickly.
• Concise is key. You’ll have a lot you want to say, but keeping things straightforward and brief is important. The letter is intended to put a little bit of color into the information on your resume, but make sure to save some content for your interview!
• Incorporate proper lingo. Use job specific language, such as key words from the job description. This will be helpful should the company be using an ATS system on the front end of their screening and shows that you understand a bit about the position.
• Use action verbs where you can. Instead of writing about your responsibility for a task, tell what you did to accomplish it. An example: “I was responsible for the marketing department” could be “I spearheaded a team of three highly creative team members in the marketing department.”
• Close with a promise. Make sure to tell them you are looking forward to talking with them throughout this process to help them understand how your experience and knowledge can further the company’s goals as a team member.
• Keep the closing salutation formal, but you can be creative. I personally try to avoid using “sincerely” (although there’s nothing wrong with using it) and choose to use words or phrases like “kindly” or “best regards” before I sign off.
• Most importantly, don’t forget your contact information!

Whether you love writing or despise it, making the effort to craft a cover letter is a step worth taking, regardless of the position for which you’re applying. It can, really, be the deciding factor between you and another applicant at any point in the hiring process.

Monica Blackwood is CEO of Westsound Workforce, a staffing agency with offices in Gig Harbor and Poulsbo. She writes a regular column for the Kitsap Sun on human resource issues in the workplace.

This article originally appeared on Kitsap Sun: What does a cover letter really show a prospective employer?