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Tips for creating the best presentation

Tips Trick and Technique for creating and delivering Powerpoint and Keynote Presentation

What is the Purpose of Your Presentation?

October 11, 2017 by Muhammad Noer

Imagine you are preparing for something. You prepare your suitcase, fold and pack your clothes into your suitcase. Most of the clothes you prepare are shirts. After you finish packing, you are ready to go ahead. Unfortunately you are going to the beach for vacation. And finally you cannot wear your clothes in that beach.

That is what you will feel if you prepare a presentation, while you are not knowing the purpose of the presentation. Without knowing the purpose of the presentation you are going to perform, you won’t do the presentation well and properly. Your presentation will be a waste of time for both of you and the audience eventually. You cannot give the proper information and the audience cannot get all the points.

The main purpose of a presentation is to inform. Your presentation must be well prepared in order to be able to give information to the audience properly. There are two kinds of giving information.

1. Giving information to those who don’t know about the topic yet (to inform)

2. Persuade people to use something they already know (to persuade)

Each Type has its own Trick!

The purpose to inform is different to persuade in a presentation.

Informative presentation is usually done in front of the audiences who don’t know yet about the topic or are not familiar with the topic. Here you must give facts and data so that in the end of your presentation the audiences got new information. For this type of presentation, the preparation you have to do is make an understandable material.

However, the persuasive presentation is a little bit more complicated. Here you will face the audiences who already know and are familiar to the topic you are going to present but they are not interested to it yet. This type of presentation requires your best communication skill. In the end of your presentation, the audiences are expected to change their minds. Those who are not interested to the topic are now interested in that, or at least they are willing to try to use that.

Everything Begin with the Material

The success of your presentation depends on your ability as a presenter. You are may be not a star, but if you have a good communication skill, you will be a star after you deliver your presentation. The audiences will thank you for they have got useful information to bring home.

In fact, a presentation is a communication. A success communication is when the communicator could deliver the message properly to the communicant. At the end, the communicator and the communicant have the same understanding and knowledge about something.

So, communication in delivering presentation will need 3 things:

1. Message bearer (communicator)

3. Message receiver (communicant)

Those three things is interrelated to each other. If the communicator could give the message through the right media, the message will be accepted and understood by the communicant.

The material for your presentation must be strong and understandable. By understanding easily to the presentation you deliver, the audiences will be interested to your presentation.

Prepare Your Material at Your Best

how to know your purpose of presentation

Before you arrange the materials, collect all the things you will deliver in your presentation first. You must deliver things that are relevant to the purpose of the presentation of course. If its purpose is to inform, you must give new information and things that are not familiar to the audiences. If its purpose is to persuade, you must deliver the benefits and advantages of the thing you deliver.

Write down all things you will deliver. Write down all things that come up to your consciousness, that relevant to your presentation. After that, evaluate them. Re-read your writings, and if you find things less important, remove them.

If you have the fixed material for your presentation, classify each idea. Classification will help you to deliver the material easily to the audiences. After that, make the media for your presentation. The very common media used for presentation is slide show.

Make a simple but attractive slide show for your presentation. A slide full with writings and pictures will bore the audiences. In opposite, a simple slide will grow curiosity so that the audiences will pay attention to your presentation.

After presentation media is made, you also must prepare yourself. You must deliver the presentation properly. Public communication skill is highly required to be a good presenter. Not all people are gifted to do the public speaking, but everyone can deliver a good presentation, with one condition: practice, practice and practice.

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About Muhammad Noer

Muhammad Noer is a Human Resources Professional who has passion in sharing how to create and deliver a great presentation.

Best Presentation is aiming to give you practical tips on how to create a great presentation. We believe everyone can learn how to create a better presentation, deliver a great speech and show amazing visual slides.

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What's the purpose of your slides?

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Course 2 of 4 in the Dynamic Public Speaking Specialization

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Video Transcript

In the professional realm, most speeches and presentations we give are informative in scope. A scientist needs to explain her recent research findings. A financial officer needs to report on quarterly earnings to his company’s board. A technology professional needs to educate a consumer about a new product. Any time you need to convey ideas or demonstrate a process, you’re dealing with informative speaking. Informative speaking is a fun puzzle. You need to think from the perspective of your audience to identify what they need to hear in order to understand the key ideas. How much does the audience already know? What are the most important elements to convey? How should one convey these ideas with appropriate breadth and depth given the time constraints of the speech? This demands a strategic approach to speech design that we’ll undertake in this class. By the end of the course, you should be able to explain complex ideas vividly and accessibly, design clear and compelling presentation slides, convey your passion for a topic while maintaining your professional credibility, and speak dynamically from notes and/or a manuscript. Learners will record speeches, providing and receiving peer feedback.

Skills You'll Learn

Communication, Presentation, Speech, Public Speaking

Sep 29, 2020

great course , nice materials provided. it is surely going to help me and all others who needs to explain and present things to others on daily basis as a part of their profession

Dec 11, 2020

This is my second course in public speaking with Matt. I love the way he teaches. I enjoy attending his courses. I strongly recommend his courses on Public speaking.

From the lesson

Week 3: Clarity through support and slides

This week is all about slides! They can make or break a speech. We’ll talk about how to design slides so that they support you as a speaker (not replace you). By the end of the week, you should have skills and experience explaining ideas richly and designing and using clear presentation slides.

Dr. Matt McGarrity

Teaching Professor

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Oct 25, 2019

Presentations considering your purpose and audience

In this post we will explore how to plan your presentation to ensure it’s appropriate for your purpose and audience. To see all out posts and resources which support presentations please visit Start to finish: Present like a pro .

Presentation purpose

Knowing your audience.

Presentation scenarios

Further support

Understanding the purpose of your presentation allows you to tailor your content to ensure it meets your goals. Specific circumstances will vary and no two presentations are the same, but as a general indication, common purposes for presentations are to: inspire, inform or persuade.

Often presentations fit into more than one of these categories and being aware of the purpose of your presentation as you’re writing it will help you to tailor the content and style of your presentation to support your goals.

^ Back to contents

You probably wouldn’t speak to your lecturer the same way you speak to your friends. Delivering a presentation is the same; you need to tailor the tone, style and content of your presentation to make it appropriate for your audience.

To do this, you need to establish who your audience is, which you can do by trying to answer the questions below. You won’t be able to answer for every audience member, but you should be able to get a general impression of who you’ll be presenting to so you can write your presentation according to their needs and expectations.

What is their cultural background?

This may affect your use of slang, idioms or cultural references. Remember that what you consider to be common knowledge may not be so common to all audiences.

How much do they know about your topic?

This will affect how much background information you need to include, how much you need to explain key concepts and whether or not you can use subject-specific jargon and acronyms.

Why are they there?

Are they there to learn from you, or to challenge your ideas? Do they already have strong ideas about your topic that you will be challenging? This is an important factor that is often overlooked. If your audience is there under duress, you may need to do some extra work in winning them over.

How will they be feeling?

Consider things like the timing of your presentation and how that may affect your audience’s mood. If yours is the last one following a whole day of presentations your audience is likely to be tired, so you might want to consider things you can do to re-energise them, such as increasing the level of activity or participation.

Presentation Scenarios

Consider these three presentation scenarios; how might the style and content of your presentation vary for each one?

1. Presentation to an interview panel about your suitability for a job role

Here your purpose is to persuade and inform. Your audience is likely to be working within the industry you’re applying for, so you can assume that they’ll be familiar with industry-specific terminology. Depending on the company, it’s likely to be quite a formal setting so you’ll want to dress smartly and avoid using slang.

2. Presentation on university life to a group of 16-year-olds in a low-income area

The purpose of this presentation is to inspire and persuade these young people to consider applying for university, so you might use techniques such as emotive language, stories and a call to action. Humour, activities and audience participation may be appropriate to engage your audience but jargon will not be helpful as you won’t be aware of their current level of knowledge on your topic.

3. Presentation on the research done within your school/discipline, to a group of visiting academics

This is an informative presentation to a group of experts, so you can assume that they’ll be familiar with key terminology within your subject. Well-presented data can enhance an informative presentation. The formality may vary, so it would be worth finding out what the expectations will be. Persuasive techniques such as emotive language are unlikely to be appropriate in this situation.

Remember to consider the purpose and audience of your presentation, as this should shape the content you include and they way you present it.

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Home Blog PowerPoint Tutorials What is the Purpose of Microsoft PowerPoint?

What is the Purpose of Microsoft PowerPoint?

People who are new to using MS Office, might often come across the dilemma of understanding the purpose of Microsoft PowerPoint . If you have ever had to make a presentation , the chances are you have used PowerPoint. While there are a plethora of competitors like Apple’s Keynote, Prezi and various presentation web apps, however, PowerPoint is yet to find its replacement.

Why Use PowerPoint and What is it Used for?

PowerPoint was created by Robert Gaskins, who originally designed PowerPoint for Mac. However, Microsoft later acquired the app and made it a part of its Office suite. If you are thinking about what PowerPoint is used for, then you must be a newbie. But fret not, we will guide you through its purpose and uses. Robert Gaskins published this PowerPoint History web page containing a very interesting read for those who are curious about PowerPoint History. The list includes various unpublished documents and PDFs about PowerPoint since its inception.

Creating Slides for a Presentation

The first thing you need to understand about PowerPoint as a newbie is the concept of slides. Slide are like a blank document (so to speak), which presents your ideas in the form of text, images, charts and animations. The first slide is the one which introduces the topic of the presentation, this is followed by a step by step sequence which has a specific start and a conclusion (the ending).

Inserting Content

There are various ways of inserting content in PowerPoint. The Insert tab contains all the necessary options you need to insert a textboxes, images, charts, SmartArt Graphics and even videos or audio. The options are pretty much self-explanatory. You can also drag and drop objects like images to your slides.

How to insert content in a PowerPoint presentation.

Formatting Tools

Once you select an object in a slide (say an image, chart or textbox), the Formatting options tab becomes active from the Ribbon menu. If you select an image, the formatting options for the image will appear in the form of Picture Tools , likewise for charts, the Chart Tools option becomes active with formatting options. For the text, you will see the Drawing Tools option for changing the size, font and, color of your text.

Animations and Transitions

To spice up your presentation, you can use animations and transitions. Transitions are applied between slides and are used for switching a slide using an effect (e.g. raising curtains). The animations on the contrary, animate selected objects. You can for example, select an object and pick and animation from the Animations tab to give it that effect.

Presenting Your Content

Once you are done making your slides, hit F5 from your keyboard or click Slide Show button from the bottom right corner of PowerPoint. You will notice that clicking on the slides or hitting the Right/Left arrow keys from your keyboard allows you to navigate the slides. Use the Right key to proceed forward and the Left key to move backward when navigating your slides.

The purpose of PowerPoint is to act as a visual aid as a presenter goes along presenting their option, ideas, sales pitch, etc. Make sure to not make your slides too wordy and concentrate on adding only basic bullet points. Using videos can also help in explaining long concepts in a shorter time frame, with more precision.

Introduction to webinar slide design for presentations

In recent versions of Microsoft PowerPoint there are some powerful features added that enables you to broadcast a PowerPoint presentation via web (read broadcasting a PowerPoint presentation ) or use the Presenter View to .

Using PowerPoint Templates

As making everything from scratch can be too laborious, you can always use high-quality readymade templates and simply edit them to quickly create a professional looking presentation. We at Slide Model provide High-Quality PowerPoint Templates that are easy to customize, right down to basic slide elements.

Showing Advantages slide in PowerPoint presentation

Explore our PowerPoint Templates gallery with 100% editable presentation designs.

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PowerPoint Tips, PowerPoint Tools, Presentation, Presentation Tips Filed under PowerPoint Tutorials

Filed under PowerPoint Tutorials • March 14th, 2023

How to Insert a PDF into PowerPoint

Working with PDF files is required in some presentations. In this article, we will explain how to insert a PDF in PowerPoint in 4 different methods.

Filed under PowerPoint Tutorials • March 10th, 2023

How to Add a Watermark in PowerPoint

A watermark automatically added to all slides in PowerPoint templates helps avoid adding branding manually. Whether you’re a freelance consultant or need to represent your company, adding watermarks to ensure your slides reflect and represent your brand requires making a few adjustments to the parent master slide in PowerPoint. How to Add Watermark for PowerPoint […]

Filed under Design , PowerPoint Tutorials • March 8th, 2023

20 Best PowerPoint Fonts to Make Your Presentation Stand Out in 2023

Creating custom presentation slides from scratch is no easy feat, especially if you struggle to find proper font combinations. Discover the best PowerPoint fonts with this guide.

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Ten simple rules for effective presentation slides

Kristen m. naegle.

Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

An external file that holds a picture, illustration, etc.
Object name is pcbi.1009554.g001.jpg

Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

Funding Statement

The author received no specific funding for this work.

Using Slides in the Classroom

Introduction

Picture a university classroom. Does the image of a professor speaking with the aid of a PowerPoint slide deck come to mind? Slides frequently serve as the foundation for lectures and lesson plans. They can either complement or confuse an instructor’s verbal message, so taking some time to think about the design and structure of your slide presentations can really pay off.

Designing Slides

Your teaching style or classroom may dictate the ways and frequency with which you use slides. But, in most cases, it is best to focus on simple slide design. Less is usually more. Garr Reynolds provides numerous examples of “good” and “bad” slide design through a framework called Presentation Zen . The following principles may also be useful:

Adapted from Cornell’s Center for Teaching Excellence “How to Make the Most of PowerPoint in Lectures” https://www.vet.cornell.edu/sites/default/files/CTEHowtoMaketheMostofPowerPointinLectures.pdf

Berk (2012) describes ten evidence-based practices for slide use in the classroom. These points can provide a visual cohesion necessary to support a strong presentation.

Adapted from Berk, 2012: “Top 10 Evidence-Based, Best Practices for PowerPoint in the Classroom

Effectiveness of PowerPoint

Various researchers have studied the efficacy of slide use in classrooms. Overall, PowerPoint and Google Slideshows can be beneficial to student learning, but material that is not pertinent to the presentation can be harmful to student learning (Bartsch & Cobern, 2003).

According to Smith, Gardner, and Ryan (2019), PowerPoint slides can improve learning, particularly for the lowest performing STEM students. The authors found that visual representations of physical and natural phenomena are beneficial for student learning in STEM disciplines. However, slides that include visuals with text are actually correlated with lower student performance on exams. This suggests that slideshows requiring students to engage visually with complex material may be better than slides that combine visual components and text.

As such, an intentional focus on quality images and diagrams may improve learning more than a simple diagram with text-heavy explanations. Edward Tufte’s The Visual Display of Quantitative Information illustrates 250 examples of statistical graphs, maps, and images that display data effectively. Overall, intentional slide design combined with quality lecturing can improve student learning in traditional classrooms.

Boston University provides faculty with Microsoft PowerPoint and Google Slides . Instructors may choose to use Apple’s Keynote software or other online tools such as Prezi to design slideshows. Additionally, faculty may find that Adobe Creative Cloud software can be utilized to improve visual design elements used in slides. Tools such as Adobe PhotoShop and Adobe InDesign can greatly enhance pictures and diagrams. Adobe Creative Cloud is available to many campus community members. Support for the Adobe suite can be found on the BU Digital Multimedia Common website.

Additional Resources

As you plan your slide presentation, consider incorporating the strategies recommended in CTL guides on interactive lecturing and active learning . The following resources offer even more ideas:

Scholarly Resources

6 different Types of Presentation Goals

When you are doing a presentation you always have a goal. You are trying to get a message across. You are trying to teach your audience. Or you are trying to sell something. There is always a presentation goal.

There are different goals for a presentation. Here are six types of goals. Each of them has their own purpose. And each of them should be handled in a different way. In this article, I will explain how they work and how you as a speaker can benefit best.

The six presentation goals are:

To persuade or convince

To activate, to inspire or motivate, to entertain.

Most of the presentations in business are about informing the people in the room. A client or your manager asks you to come and present on the progress of the project. What they expect is to get informed. They aren’t looking for inspiration or funny videos. What they want is a clear explanation of what the status of the project is.

There are more examples of presentations that are about informing the audience. Like presenting financial results or presenting the findings of a research. Or when you are a teacher and informing the parents of all the things that are going on in your school.

These talks are often short and to the point. If there is too much information, people won’t remember much. They should be easy to understand for those in the room.

The talks focus on the facts. The goal is to give the audience these facts.

When the talks become a bit more complicated, that is usually because they aren’t only to inform. They are to educate. The goal is to have the audience go home understanding more about what they heard. They need to leave knowing a lot more.

This goes beyond stating facts. You want the audience to learn, so you have to pay attention to this. You need to teach or instruct the group of people in front of you. That means you need to know a lot about your topic.

There are many different examples of this talk. A workshop or training session is the most logical one of course. But also instructing your staff on new policies is an example.

Presentations to educate are often longer. Because you want the audience to remember what you teach them, you will use more examples and go more in depth. Often they are also more interactive since interaction helps the understanding. What is more important than the length, is how thorough you are on the topic.

There are a lot of presentations that have the goal of persuasion. Speakers want to convince the audience to understand or believe their stand on a topic. Or simpler: to buy a product or service.

These types of presentations you can often see in politics. The politician wants to convince the listener to vote for them. But you can see it as often in business. Each sales presentation is about persuading the potential client. You want them to choose your product or service.

A persuasive speech is working towards a solution. You show the problem. Then offer the audience the solution by presenting your views and methods. A persuasive speech offers evidence, logic and has emotion in it.

Close to persuasion is activation. These speeches present the audience with information that makes them want to take action. Fundraising presentations are good examples, but you can see them in politics a lot as well. Politicians want people to take action. Or vice versa, people want politicians to take action.

To make this type of presentation work, one of the most important ingredients is to tell them what to do. If the audience doesn’t know what to do, why would they act? Another important ingredient is passion. You are trying to make people move. They will only do that if they feel you believe.

In essence, every speaker wants to inspire. Inspiration, after all, is one of the most powerful emotions. It is great if you are able to inspire people to think, move or change their behavior.

These types of speeches are often seen at TED Conferences. More often you see them at events aimed at personal improvement. There are many motivational speakers there. You can also see motivational speeches within businesses. When management is trying to inspire the staff to work harder or better. The best examples of motivational speeches you find in locker rooms. When coaches are trying to get their teams out on the field full of positive adrenaline.

Talks that are inspiring are often very personal. Overcoming hardship usually does very well. But it doesn’t have to be about something bad that has happened. It can be about the future. The speech Martin Luther King gave was about a dream. In the future. That can be just as inspiring!

The last type of presentation is to entertain. Everybody likes to be entertained. And one way of entertaining is to have a great speech.

Many of these types of presentations are done in personal settings. When you are entertaining guests for example. Or when you are doing a speech at someone’s (or your own) wedding. But you can see the entertaining speeches in many places. Stand up comedy, theatre, but also presentations at an opening of an event. They are meant to entertain. To make the audience laugh and feel happy.

To make this presentation work, you have to give the audience what they are looking for: a good feeling. Sometimes you can accomplish this by telling jokes. But be careful, not everyone has the same humor. And especially these days, people are hurt easy.

To be able to make people feel good, you need to understand who is in the room and what makes them tick. You need to do your research here!

To conclude: your goals

Now that we’ve looked at the different types of goals, it’s time for you to determine your presentation goals. Have you figured them out yet? Make sure you do before you create the presentation! That way, you can work towards the goal.

And remember, when you are thinking about your presentation goals, think first about your audience. What should they get out of it? Because for all the different types of talks, the secret to all success is to understand your audience!

You need to define your goals. That means you need to take a few steps.

First , you need to get more understanding of your audience . Do your research . Find out what their wants and needs are.

Second , write down your own goals . What do you want to accomplish?

Third , find the overlap between you and your audience. And focus your presentation on that.

About Author

Bas van den Beld is the founder of Speak with Persuasion. He is also your first trainer. Bas is a highly sought-after consultant, trainer and professional speaker. He helps businesses and individuals become better and more confident speakers. He has won several awards for consulting, speaking and training, including being voted European Search Personality 2015, honoring his achievements within the search marketing industry.

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7 Reasons Why You Still Need PowerPoint

Meetings are critical to business success, but they consume a lot of your most precious resource – time. One meeting among a small team can fill an entire day’s worth of hours. And studies show that disorganized meetings are associated with lower market share, innovation, and stability. So, how can you ensure your meetings are both effective and efficient?

PowerPoint can help! Get more out of every minute in meetings by employing PowerPoint presentation design. When used well, PowerPoint is still a meeting’s most indispensable tool. At eSlide we have seen our clients experience greater meeting success – and greater business success – through better visuals and better meeting communications.

Here are seven reasons why you still need PowerPoint, and why you should use it at your next meeting:

1. PowerPoint Keeps Meetings On Topic

A good PowerPoint helps the presenter keep the meeting organized and moving at a good pace. With virtual meetings, keeping an audience focused is even more of a challenge, so having a good PowerPoint presentation design will help the presenter stay in command of the audience’s attention. Even simply using an agenda slide will help attendees stay on topic and ensure you accomplish what you need.

2. PowerPoint Boosts Presenter Confidence

Most people dislike public speaking so anything that makes the job easier is a win. Having a well-designed slide deck can serve as a content guide for presenters, so they don’t have to worry about forgetting any of their important points. This allows them to relax and feel more confident so they come across as more knowledgeable, authoritative and engaging. All of this makes it more likely that audiences will pay attention and be convinced by their message.

3. PowerPoint Enables Quick Communication of Complex Ideas

PowerPoint allows presenters to translate complex ideas, facts, or figures into easily digestible visuals. Visual representations of information activate the right hemisphere of the brain, which allows viewers to interpret, expound, and engage with what they’re seeing. In the case of a PowerPoint presentation, this right-sided brain function makes perfect use of the software’s primary purpose, i.e., translating detailed information into visuals that enable the presenter to avoid audience confusion and keep the meeting moving.

4. PowerPoint Makes Your Presentation and Presenting Better

The act of creating a PowerPoint deck – putting ideas ‘on paper’ – forces the presenter to hone their message. By going through this process, they become more familiar with their content. This refinement exercise gives them a better chance of delivering a well-crafted and well-executed presentation. Think of it as a series of practice sessions that solidify a presenter’s ideas in their own mind, resulting in a stronger, more focused presentation.

5. PowerPoint is Perfect for Visual Messaging

PowerPoint is often maligned for being boring, but this is a problem of use rather than something inherently wrong with the software. When used properly, i.e., as a visual medium, it’s the perfect vehicle for communicating in meetings. Research shows that the brain consumes and comprehends images more effectively than words alone. Using visual representations of information in a PowerPoint presentation design allows the audience to digest the presenter’s ideas instantaneously, without the need for additional explanation.

6. PowerPoint Allows the Audience to Be ‘In The Moment’

When a presenter uses PowerPoint, attendees know they can have the deck afterward so they can focus on listening rather than taking notes during the meeting. This allows the audience to give the presenter their full attention, going on the journey as the presenter tells it. And because a PowerPoint deck is a perfect post-meeting handout, the presenter’s work is done when the presentation is finished.

7. PowerPoint Helps You Deliver a More Memorable Message

Well-crafted PowerPoint presentation design that makes the most of this visual medium enables an audience to remember ideas and messages better. Studies show that humans retain visuals easier than they do words, whether spoken or written down. Therefore, a presenter is more likely to move their audience to action if the audience can better recall what it is they have been asked to do after the meeting is over.

Bonus Tip: PowerPoint Presentation Design Professionals Save You Valuable Time

Your time is valuable, so don’t spend it on anything you don’t have to. eSlide has been working with top executives from Fortune 500 companies around the globe for more than 20 years. PowerPoint presentation design and enhancement is all we do. Let us focus on your presentation design, so you can focus on your content and meeting preparation.

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Purpose Slide
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By the end of the course, you should be able to explain complex ideas vividly and accessibly, design clear and compelling presentation slides, convey your
Presentations considering your purpose and audience
Understanding the purpose of your presentation allows you to tailor your content to ensure it meets your goals. Specific circumstances will vary
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Slides frequently serve as the foundation for lectures and lesson plans. They can either complement or confuse an instructor's verbal message, so taking some
6 different Types of Presentation Goals
There are a lot of presentations that have the goal of persuasion. Speakers want to convince the audience to understand or believe their stand on a topic. Or
7 Reasons Why You Still Need PowerPoint
A good PowerPoint helps the presenter keep the meeting organized and moving at a good pace. With virtual meetings, keeping an audience focused is even more of a