architectural interior design presentation

How to Create a Winning Interior Design Presentation

We see them every day. Beautifully sketched interiors artistically finished off with watercolors, stunning 3D renders that immerse you into an interior designer’s vision for a space. Instagram is overflowing with rows of striking interior design plans to scroll through, while animated walkthroughs in TV makeovers hint at the big reveal that’s yet to come. Impressive as they are, being able to create such stunning visuals is not as hard as you might think. Yes, it takes practice and effort to master these skills, but the benefits are more than worth it. Our team over in Dubai have put together a great guide to help you master interior design presentation skills. You’re welcome!

Interior Design Presentation Techniques & Skills

architectural interior design presentation

As an interior designer, creating a stunning presentation can be the difference between you winning a job or it going to someone else. But you might ask yourself “Isn’t it all about the end-result and not impressive artistic skills?” In any design field, first impressions count for everything. In lieu of a physical representation of your ideas, you’ll need strong visual presentation skills to convince your client or interviewer that you’re the right person for the job. This guide can help those already out there pitching for work as well as those of you who are just starting out. Applying these tips to your portfolio, as well as to client presentations will help you to stand out from the crowd from the off.

There are heaps of advantages to having strong visual presentation skills.  These tips will stand you in good stead throughout your career working in interior design. Good visual communication skills help designers sell their ideas to clients more easily, clearly and professionally. They ensure that designers and clients are on the same page and seeing the same thing. They also speed up designers’ work and simplify making changes as needed. In addition, they make

architectural interior design presentation

With all these benefits, it’s no wonder that designers are flocking to add these tools to their skillset. There are a wide variety of visual communication and presentation techniques for interior designers. Here, we’ve chosen three key skills and tools to use for the concept development and planning stages of the interior design process.

Stage 1 – Sketch for Initial Concept

Sketching for Interior Design Presentation

So you’ve just signed on a new client! You’ve met with them, taken some photos and dimensions of the living room they want designed, and if needed, you have your survey plan ready. You’ve already discussed conceptual options, what trends and colours they prefer, and gone over examples of designs they like. Your client is now waiting for an initial concept from you. What do you do?

You’re excited to start working on your design, but it’s important to first ask yourself: what level of detail in the design is required at this stage? Your focus here should be on communicating a general direction for the plan, and using that to initiate feedback and more detailed discussions.

Room Planning Process

One of the best ways for you to quickly express an initial idea is to use the age-old reliable technique of hand drawing. A hand-drawn sketch will take you minutes to do. Not all interior design presentations have to be perfect. It’s allowed to look a little messy, and proportions and accuracy don’t need to be spot on. The bare bones are there to build on, but it hasn’t fully taken an exact shape yet.

At this point, you will have a rough idea of your floor-plan, and the amount and type of furniture that fits the space, but haven’t yet defined the exact items and their measurements. The loose style of the sketch reflects the fluidity of the design at this early stage.

The three types of sketches you can use are:

  • Floor-plans to give an idea of space distribution, zones and traffic flow
  • Perspective drawings to show specific zones
  • Elevations to show specific walls and furniture in that view.

This handy blog will teach you the basics of room planning.

What sophisticated tools will you need for this? Mainly, the humble pencil… as well as an eraser, good quality art paper, a pen to finish off the sketch with. And if you want to add colour at this stage, then either colouring pencils, watercolours, or pastels.  You can also go the digital route and use tablets or smart phones with sketching features that make it really easy to add colour and make changes.

As a designer, you’re not required to show off exceptional artistry, but it is recommended that you develop good skills in sketching and perspective drawing. The better you sketch, the clearer you’re able to communicate your ideas. This creates a more professional impression as well as a more impactful interior design presentation that you can share with your client.

If you’re lucky, your client will approve the idea right away. But if you find that your design direction is off-track, then it’s back to the drawing-board for a revised concept. If your client agrees with your concept but wants minor changes, you can either send a revised sketch, or the same draft can be signed off, with notes added on the amendments.  

Stage 2 – Line Drawings for Layouts & Materials

architectural interior design presentation

Now’s it’s time to fine-tune! The basic concept you’ve presented needs to become more accurate, and your measurements need double-checking. You’re also starting to identify specific options for furniture and get their measurements. 

Creating accurate floor-plans at this stage will give you a clear idea whether you’re overloading your space with pieces or still have plenty of room left. Along with these, you’ll also create detailed elevations showing the different heights and openings. All of this will help determine the nature of your shopping list.

architectural interior design presentation

What should be your tool of choice? AutoCAD , naturally! This software has been the industry standard to draft floorplans and elevations for decades, and for good reason. Using AutoCAD will ensure that your interior design presentations look slick, professional and jump off the page.

With AutoCAD, it will take you just a few hours to create your drawings. You can also draw your furniture items as per exact dimensions, or easily add them from the program’s furniture library. This will ensure that all the furniture you’ll order or custom-make will fit in its designated areas, and help you make quick calculations for quantities of materials needed for all types of wall and floor finishes.

In our imaginary scenario, your AutoCAD 2D plans are now done and shared with the client. They reply informing you that after thinking about it, they’ll need to add a reading corner, and they’re not a big fan of the L-shaped sofa. No problem! Because you have a digital file that can be easily edited. It takes minutes to make the changes and send the revised drawings, which get approved this time around. Imagine this using hand-drawn sketches which need to be done from scratch each time a change in made?

To use AutoCAD, you’ll need to subscribe to a software license and install the software on your computer. AutoCAD is free for students studying with the NDA. All you have to do is download the software and upload proof of your student ID or confirmation letter. Find out more here on the Autodesk website.

There are plenty of video tutorials on the dedicated AutoCAD website as well as on YouTube. Or you could sign up for a short online course with a provider like Udemy to master these skills quicker.

Stage 3 – 3D Models to Illustrate Zones, Furniture & Accessories

architectural interior design presentation

You’re now progressing fast with the design development. This is one of the best bits of putting together an interior design presentation for a client. You get to go shopping for everything from flooring, paint, wallpaper and fabrics, curtains, cushions, and furniture pieces all on someone else’s budget!

Because there are many decisions that will be based on this stage, your client will now want a clear idea of the exact finishes you’ve chosen and how they go together. It’s critical that you present this stage with confidence and clarity.

architectural interior design presentation

What’s the best way to show all these different finishes and styling choices? You’ll need to make sure that you create a realistic feeling of the layout and different zones as well as represent your colour, texture and furniture choices with accuracy and to the best of your ability. This is the big one!

SketchUp Pro is the most popular and easiest way to achieve a professional presentation which shows your scheme in its best light. This 3D modeling software not only helps clients visualize the finished design, but it’s also invaluable to help designers audit their concepts before final decisions are made.

You can create a 3D model for the project by inputting your AutoCAD drawings and incorporating all of your selections. When you see your scheme in 3D, say you find that the walls look too dark and the flooring doesn’t quite work. SketchUp will enable you to mockup different ideas and test different materials so that you can either present the choices to your client or work out which fits before presenting.

But now that your client has a clearer idea of what the space will feel like, they ask if it’s possible to add a custom-made piece of furniture as a semi partition. So it’s back to SketchUp again, where you easily calculate the space you have and digitally design a bookcase to fit. Easy peasy!

architectural interior design presentation

As with AutoCAD, you’ll need to subscribe to SketchUp Pro and download the software on your computer. There is a web-only version that’s free, but it’s not recommended if you want to use the program for interior design projects as it’s just too limited in functionality. Again, students at the NDA get a special deal on SketchUp Studio which includes SketchUp Pro, LayOut and StleBuilder. CadSoft Solutions currently have a student offer for £46.80 for an annual subscription . Tutorials are easily found on the website and YouTube , or again you can sign up for a short course.

Stage 4 – Animated Walkthrough for Final Sign-off

So what’s next? You’ve done all of your plans; your interior design presentation is complete, and your client has made all the changes they want. Surely now you just need to make the concepts into reality? Wrong. Changing things past this point will cause serious issues for you and your suppliers so it’s best to make sure that your client is 100% happy and can visualize the entire scheme and how they will live in the space.

Using SketchUp again, you can create a few simulation scenes to help your client visualize each zone as well as the full space. When you finally meet with your client with the full and final presentation, they will be able to walk through each room or area and fully immerse themselves in the room of their dreams. There’s nothing quite like that level of realism to prove that you’re a pro at this game! It’ll be at this stage the you get the green light and can finally move things from dream to reality.

Because you’ve invested in learning practical skills and helpful tools, you’ve saved lots of time, presented your vision clearly, and left little room for miscommunication.

Study Interior Design Online

Here at the NDA, we’ve been teaching Interior Design for over 30 years. Our courses don’t just teach you the basics of styling your home, they lead to a fully accredited professional qualification. Whether you study an Interior Design Diploma or one of our specially created interior design degrees, you’ll be trained by experts in the field. 

All of our qualifications are taught via our Virtual Learning Studio so you can fit your studies in at a tine to suit you. Click the link in the box below to find out more. 

Want to Learn to Create Professional Interior Design Presentations?

From Diplomas to Degrees, we offer the best interior design courses to fit in with your busy life! Take a look at our courses.

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Course timeline.

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Introduction Week

Course Introduction

2 hour Live Online Introduction Session Tuesday, 3rd September @ 10am (UK Time) 1pm (Dubai Time)

Unit 01: Fabric Selection & Colour Theory

2.5 hour Live Online Tutorial Tuesday, 10th September @ 10am (UK Time) 1pm (Dubai Time)

2.5 hour Live Q&A Session Friday, 13th September @ 10am (UK Time) 1pm (Dubai Time)

Unit 02: Estimation for Soft Furnishings

2.5 hour Live Online Tutorial Tuesday, 17th September @ 10am (UK Time) 1pm (Dubai Time)

2.5 hour Live Q&A Session Friday, 20th September @ 10am (UK Time) 1pm (Dubai Time)

Independent Study Break Week

Commencing Monday, 23rd September

Unit 03: Window Treatments: Mitres, Hand-Stitching Techniques & Pattern Matching

2.5 hour Live Online Tutorial Tuesday, 1st October @ 10am (UK Time) 1pm (Dubai Time)

2.5 hour Live Q&A Session Friday, 4th October @ 10am (UK Time) 1pm (Dubai Time)

Unit 04: Lined & Interlined Curtain Construction

2.5 hour Live Online Tutorial Tuesday, 8th October @ 10am (UK Time) 1pm (Dubai Time)

2.5 hour Live Q&A Session Friday, 11th October @ 10am (UK Time) 1pm (Dubai Time)

Commencing Monday, 14th October

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Unit 06: Constructing Piped Crescent Tie-Back & Piped Cushion

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2.5 hour Live Q&A Session Friday, 1st November @ 10am (UK Time) 2pm (Dubai Time)

Commencing Monday, 4th November

Unit 07: Constructing a Roman Blind

2.5 hour Live Online Tutorial Tuesday, 12th November @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session Friday, 15th November @ 10am (UK Time) 2pm (Dubai Time)

Commencing Monday, 18th November

Unit 08: Constructing Padded Pelmets

2.5 hour Live Online Tutorial Tuesday, 26th November @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session Friday, 29th November @ 10am (UK Time) 2pm (Dubai Time)

Unit 09: Constructing Swags & Tails (Swags)

2.5 hour Live Online Tutorial Tuesday, 3rd December @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session Friday, 6th December @ 10am (UK Time) 2pm (Dubai Time)

Unit 09: Constructing Swags & Tails (Tails)

2.5 hour Live Online Tutorial Tuesday, 10th December @ 10am (UK Time) 2pm (Dubai Time)

2.5 hour Live Q&A Session Friday, 13th December @ 10am (UK Time) 2pm (Dubai Time)

Unit 10: Setting-up a Curtain Making & Soft Furnishings Workroom

2.5 hour Live Online Tutorial Tuesday, 17th December @ 10am (UK Time) 2pm (Dubai Time)

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How to Create a Successful Architecture Presentation Board

Architecture Presentation Board

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Architecture is as much about effective communication as it is about innovative design. At the heart of this communicative process lies the architecture presentation board, a tool quintessential for architects to convey their vision, ideas, and concepts.

These boards are more than mere visual aids; they are the narrative bridge between an architect’s imaginative conception and the practical world where these ideas may take shape. They are not just a requirement for academic submissions or professional proposals but are a fundamental aspect of the architectural design process.

They serve as a canvas where ideas are visualized, concepts are explained, and designs are brought to life for various audiences, be it clients, peers, competition judges, or the general public.

Understanding how to effectively create and present these boards is crucial, as a well-crafted presentation not only showcases a finished scheme but also reflects the thought process, attention to detail, and the authors ability to communicate complex ideas succinctly and visually.

What are architecture presentation boards used for?

Architecture presentation boards serve several different purposes:

  • Students use them to present work to their professors and peers.
  • Professionals use them to present designs to clients, committees, shareholders, and exhibitions.
  • They may be a means to win a commission, or they may help to take a project into the next stage. 

What is the purpose of an architecture presentation board?

Architecture presentation boards are a tool to showcase your work. They are a way to draw your viewers into your design process and methods, providing an overall summary and vision for the project. You are communicating your design and showcasing your artistic skills, and your sense as a designer. 

Every successful project has a central concept, a “big picture” theme that gives it purpose. When you look at your project, what is that big idea?

As it is central to your whole project, this will guide you as you prioritize your work and determine the flow of your ideas. The primary purpose of your project is to communicate this central concept in the best way possible.  

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How do you layout an architecture presentation board, 01 – structure/order.

Before you begin laying out your presentation board, think about the main points you want to convey. From there, determine what images and graphics will best represent those ideas. Gather all of the information you will need, making a note of what graphics and text you will need to communicate your ideas.

Remember, you are essentially telling a story, so pay close attention to the flow of the narrative as you arrange your elements. Consider the beginning, middle, and end of the story you want to tell.

Depending on the guidelines you are given, you may present your boards side-by-side, as separate boards presented in a sequence, or as one big poster. If no strict parameters are in place, figure out what structure and layout will tell your story the best. While a series of boards will logically convey your story, one big board is often the easiest option.

architectural interior design presentation

02 – Orientation

Will your presentation board be oriented in portrait or landscape? Sometimes you will get to make that call, but many times it will be determined for you by your director, client, or professor. Make sure you know beforehand what the parameters are.

If you get to choose, give it some careful thought. Which orientation will give your graphics the room they need to be the most impactful? Which orientation gives your whole project a natural flow for your narrative? 

Much like orientation, you may or may not get to decide what size your presentation boards will be. You will often have restrictions that limit you to a specific board size and a certain number of boards.

Make sure you know your limitations before you start working on your layout. Your boards should all be the same size to achieve continuity.

You can use a combination of different sizes to produce a board of equivalent size. For example, a combination of two A1  boards will add up to an A0 board. 

architecture board layout

04 – Layout

The most common way to organize your layout is by using a grid. Using a grid will help keep the boards in your project consistent.

If you are using InDesign , you can achieve this uniformity by creating a master page that acts as a template for your whole project.

Templates are useful because they can save you a great deal of time, and they ensure uniformity throughout your project. Your grid should include spaces for titles, numbering, your name, and any other information that will repeat on each board.

Before you start laying out your actual boards, sketch out various configurations so you can determine what will work best. You can do a small-scale sketch to get the basic idea of the flow of each board. This allows you to change the arrangement of the elements before you commit to anything on your boards.

You can do this initial phase using software or sketching it out on paper.

After you have determined what type of layout you want to use, estimate how much space you will need for each element on the page. Each graphic needs to be large enough to have an impact. Determine how much space you would like to leave in between each graphic.

Use equal spacing throughout your project to create continuity. Here is an excellent tutorial on planning your layout using Indesign:

The layout of each board should show the relationship between all of the elements. It should be clear to read and follow a logical left-to-right and top-to-bottom progression.

Imagine a viewer looking at your presentation. What do you want them to see first? What is the best way to make them understand your project? Does your layout achieve this?

You should also pay attention to the relationship between each board. Is there a logical progression from one board to the next? Does the sequence make sense? If you will not display the boards in a configuration that makes them all visible at once, make sure you number them, so your viewers follow the correct sequence.

Don’t feel the need to fill every square inch of your presentation board. Leave enough space so that it doesn’t look too busy or cluttered. On the other hand, don’t leave too much space either, or it will look like you didn’t finish the board, didn’t have enough material for the board, or that you didn’t work very hard.

05 – Visual Hierarchy

Some of your images need to garner more attention than others. Consider all of the graphics and text you will be using. Which images are central to your main idea?

The images that are essential for communicating your vision should take up more space in the grid. You should have an image that people can see from a distance and other images that they can see from up close. This creates a visual hierarchy.

What is the most important aspect of your project? Make that the element people can see from a distance. There are ways to accomplish this in addition to making it the largest element on the board. For example, you can use color to draw the viewer’s eye to a particular graphic, especially if the rest of the board is monochromatic.

architectural interior design presentation

06 – Background

The background of your presentation board should be simple. This allows the viewer to see all of the elements without the distraction of a busy background. You don’t want anything to detract from the critical details of the board. Your graphics and text should be the primary focus; don’t use bold colors or textures that will detract from that.

A white, or even light gray, background will make your graphics and text stand out. It will give your presentation a professional look that isn’t too busy. You can use other colors if they help convey your central concept; just make sure the background is plain enough that the viewer focuses on the design, not the background.

Be very selective when using a black background, as it may make the text harder to read, and your graphics may not stand out as much as you would like them to.

Whatever color you choose for your background, use it to your advantage.  Effective use of negative space can make your design look clean and professional.

architecture panel layout

07 – Color Scheme

Many professionals and students stick with black, white, and gray for presentation boards. While this can give your boards a professional look, don’t be afraid to add a pop of color. While sticking with greyscale may seem like a safe choice, there is a risk of blacks and greys making your design seem cold and lifeless.

Think about ways you can use color to bring life to your design. You may opt to add just one color, such as green for landscaping, to provide contrast to an otherwise monochromatic presentation. You could also bring in an additional color to represent a particular building material (brick, glass, wood, etc.).

You can also choose a brighter, more eye-catching color, such as yellow or orange, as a feature in your diagrams . Whatever you choose, use the same color across all of your boards to maintain a consistent flow.

If color is one of the main focuses of your project, or if there are details that you cannot adequately represent in greyscale, then you should feel free to delve deeper into the world of color. Don’t limit yourself to merely an accent color in this case, but don’t take it too far and make the mistake of overusing color to the point where it is a distraction.

All of the text throughout your project should be in one font. Don’t use font style as an avenue for creativity; it is more important to make sure the font style and size produce a readable, consistent product.

Sans serif fonts, such as Helvetica or Futura, will give your presentation a clean, minimalist look.

Avoid script or handwriting fonts, as they will not give your boards a clean, professional look. Keep the color of your font dark (black or dark grey work well) to provide contrast to a light background.

Whichever font you select, make sure the style and size are readable for your viewers before you finalize your boards. The best way to do this is to print out your text on an A3 paper, pin it up somewhere, and stand back to see how it will look when it is displayed.

architectural interior design presentation

A full breakdown, list, and description of the most popular fonts for architecture can be found here .

The most common placement for a title bar is the top left since your board will most likely follow a left-to-right and top-to-bottom progression. Many successful and professional-looking boards have titles at the top right, at the bottom, or somewhere in the middle.

Choose the position that makes the most sense for your project. As with other design decisions, make sure it does not distract the viewer from seeing the big picture.  

Make sure the title placement is consistent from board to board. This consistency will be both visually appealing and professional.

Keep your explanations concise. People are not going to spend much time reading lengthy descriptions, so only include relevant information and keep it short. Remember that your text boxes are part of your visual hierarchy, so utilize the size and alignment to complement your graphics. Consider the various ways you can align the text within the text box. What flows best? What is pleasing to the eye?

Aside from your title, do not use all capitals in your text. Your work will look more professional and be easier to read if you stick with the standard rules of capitalization.

Whenever possible, use a graphic or a sketch, rather than an explanation, to portray an idea. Since this is a graphic presentation, you want your graphics to tell the story, not your text. Include a concise statement that highlights the features of your design. This is basically your sales pitch; lengthy explanations will make you lose your audience.

11 – Image Selection

The selection of images is a critical part of putting your presentation board together. The graphics you choose can make or break your entire design presentation.

You want to select the images that best convey the important details of your project. If you use too many images, your presentation may appear cluttered and confusing. If you use too few images, it may look like you did not put much effort into your presentation.

Over the course of your project, you have generated countless sketches, renderings, models, and drawings. Resist the temptation to include everything just to show how hard you worked. Keep your big picture in mind and determine which images will directly show or best support that idea.

Architecture Presentation Board

12 – Models

On occasion, a physical model, or even several models showing different aspects of your design, may be required for your presentation board. This is an additional means of communicating your vision to your viewers.

There are several materials you can choose for your model. Card and cardboard are inexpensive and come in various weights, finishes, and colors.

Foam board is also available in various widths and thicknesses. It is generally white, but it also comes in other colors. It is very lightweight and sturdy, making it an ideal material for your presentation board.

Balsawood is another good option. It is easy to work with and comes in varying weights. The material you choose will depend on the look you are trying to achieve as well as how much weight you can adhere to your presentation board.  

Your model pieces can be cut by hand with tools such as an X-Acto knife or a scalpel. If you have access to a laser cutter, it will save you some time and give you more precision.

architectural interior design presentation

13 – Time Constraints

Give yourself enough time to produce a well-thought-out, effective, visually appealing presentation. You spent a considerable amount of time on your design; it would be a shame to rush through your presentation boards. Give each part of the process enough attention so that your final product really showcases and highlights your talent and hard work. 

Time management is critical when working on a big project like this. It can seem overwhelming at first, so split the project into smaller sub-tasks to make it more manageable. Give yourself a deadline for each of those smaller tasks. Make a schedule that shows which tasks you will accomplish each day. Make sure you leave yourself a little wiggle room in case anything unexpected comes up.

What should be included in an architecture presentation board?

Unless you receive explicit instructions regarding what to include in your presentation boards, it is up to you which elements make the cut. When you are deciding what elements to incorporate into your project, reflect on what will best explain your design.

When someone completely unfamiliar with your project is looking at your boards, what do you want them to see?

When deciding what text to include in your project, make sure you include an introduction, your design brief, and any applicable precedents. In addition, you will want to include concise textual explanations as needed throughout your presentation.

For your graphic representations, you want to include the basics: elevations, floor plans, and sections. You can represent these with 3d drawings, perspectives, or renders.  You may also include some key features of your design that make it unique, and in addition to highlighting the finished product, select elements that show your concept and design development.

Some additional tips:

  • When choosing a perspective view, select one that highlights the best aspects of your design. This graphic is usually the most prominent picture on the presentation board. The hero image!
  • You will want to include at least two different elevation views so your viewers can get a sense of the bigger picture.
  • Don’t be afraid to include sketches. If you include some sketches that show the progression from a simple idea to the final product, you can communicate your vision as well as your process.

When you are adding all of these elements to your presentation board, make sure each graphic representation of the plan has the same orientation. If one picture has north pointed in one direction and another picture has north pointed in a different direction, it can be disorienting for the viewer.

Likewise, each graphic should use the same scale unless there is one picture that is bigger than the others for the purpose of visual hierarchy.

There is one obvious detail that you may inadvertently overlook. Make sure your name is on your presentation board. If you have more than one board, put your name on each one. The name is in the bottom right-hand corner, but it can also appear in the title bar.

Architecture Presentation Board

Types of Architectural Presentation Boards

Organizing your architectural presentation sheets into specific categories can be a very effective way to present your projects. There are several types of architectural presentation boards, and the following tips can help you present your project at different stages:

C onceptual board

Concept sheets are a type of presentation board that showcase your initial ideas and approach to a project. They typically include information about the concept behind the project and how design decisions were made. It is important to submit concept sheets before presenting your architectural drawings and renderings.

When creating concept sheets, you may want to include conceptual collages and diagrams to help explain your ideas to the audience. These can be created using 3D modeling software or programs like Adobe Photoshop or Illustrator. The goal of concept sheets is to clearly and simply present the various stages of your project to the review panel.

Site a nalysis board

Before beginning a project, architects perform thorough analyses to determine the needs, conditions, and limitations of the site. This analysis serves as the foundation for the concept development. Site analysis boards may include site analysis, urban scale analysis, sociocultural analysis, analysis of physical conditions, and environmental analysis.

It is important to conduct extensive research and present your findings in a clear and organized way, as analysis boards can help reinforce the concepts presented in your architectural drawings.

It is also important to keep in mind that the jury members may have difficulty understanding analysis presented alongside the architectural drawings.

Technical / Detail Board

Technical drawings are a crucial aspect of architectural projects, as they help to depict the structural elements of a design and guide the construction process. It is important to present technical drawings in a clear and organized manner, particularly in application projects and student projects.

Technical drawing boards should typically include a master plan at a scale of 1/5000 or 1/1000, as well as site plans and floor plans at a scale of 1/500, and sections and elevations at a scale of 1/200. Detail drawings, including system sections and details at scales of 1/20, 1/10, and 1/5, should also be included on the technical drawing boards.

These drawings will help to provide a more complete understanding of the project to the review panel.

concept board architecture

Professional Boards

While student projects and competition entries are evaluated by a panel of judges, in professional practice, the client serves as the “jury” for your work. Instead of preparing presentation boards in the same way you would for school or competition projects, it is important to create presentations that will appeal to clients.

The most important factor for most clients is the design of the living space, so it can be helpful to focus on renderings and plain plans rather than technical drawings. The visual appeal of your presentation boards, including the color scheme and atmosphere in the renderings, as well as your ability to effectively present and explain your ideas to the client, will also be important factors in their evaluation of your work.

Programs, Software, and Tools

There are several software applications you can use to build your presentation board. Choose one that you are already familiar with, so you aren’t trying to learn new software while you are doing your layout. That is an added stressor that you just don’t need!

InDesign, Illustrator, and Photoshop are excellent programs, but if you need something a bit more simple, Microsoft Word, Pages, Powerpoint, or Keynote will also work. 

InDesign was designed for making presentations. AutoCAD was designed for constructing plans. Photoshop was designed for editing raster images. Illustrator was designed for creating vector art. While some people are able to make their whole presentation using Illustrator, Photoshop, or even PowerPoint, it makes more sense to use each piece of software in a way that takes advantage of its strengths.

You can import files from AutoCAD, Photoshop, and Illustrator into InDesign and take advantage of the strengths of each application.

Before you delve into your own presentation board, do some research. Look online for examples and make a note of the elements you like. Combine that inspiration with your creativity to produce a stunning presentation. 

Here are some websites you can use for inspiration:

The President’s Medals Winners

Pinterest – Architectural Presentation Boards

World Architecture Students Community – Presentation Boards

FAQ’s about architecture presentation boards

How do you present an architecture presentation.

Here are some general guidelines for presenting an architecture presentation:

  • Define your objective : Clearly define the purpose of your presentation and the main ideas or arguments you want to convey.
  • Organize your material : Gather and organize your material in a logical and coherent manner that supports your objectives. This may include drawings, images, models, diagrams, and text.
  • Create a clear and visually appealing layout : Use a layout that is easy to follow and that effectively presents your material. Consider using contrast, hierarchy, and balance to guide the viewer’s eye.
  • Practice your presentation : Practice your presentation to ensure that you are comfortable with your material and can deliver it in a clear and confident manner.
  • Use visual aids effectively : Use visual aids such as slides, drawings, and models to supplement your presentation and help illustrate your points. Avoid overloading the viewer with too much information and focus on presenting the most important ideas.
  • Engage your audience : Engage your audience by using a variety of presentation techniques, such as asking questions, using storytelling, and using interactive elements.
  • Conclude with a summary : Recap the main points of your presentation and conclude with a clear and concise summary.

Why do architects use presentation boards?

As explained above, architecture presentation boards are commonly used by architects and designers to visually communicate their ideas and designs.

Presentation boards typically consist of a series of large format panels that can be mounted on a wall or a stand. These panels can be used to display a variety of materials, such as drawings, images, models, diagrams, and text.

Presentation boards are an effective way to present a comprehensive overview of a project or design concept, and they can be used to showcase the key features and characteristics of a project.

They are often used in design reviews, presentations, exhibitions, and competitions , and can be a useful tool for architects and designers to communicate their ideas to a variety of audiences, including clients, stakeholders, and reviewers.

Presentation boards can be customized to suit the specific needs of the project and can be designed to effectively convey the key ideas and concepts of the design, enabling architects and designers to effectively present and showcase their work in a clear and visually appealing manner.

Even the most exceptional design concept can appear uninspired if you do not present it well.

You have spent weeks, maybe even months, on your design. Don’t sell yourself short by not communicating your vision well. The professional, creative, and aesthetic quality of your presentation will affect how your work is received.

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How to Create a Professional Interior Design Presentation in 6 Steps – Cedreo

Interior designers love coming up with fun and interesting ideas for their clients’ homes. However, it’s important not just to have those ideas in mind, but to clearly communicate them to clients through an interior design presentation. When your clients see a detailed representation of the completed project, it’s easier for them to get excited about it and make better design decisions. Better interior design presentations reduce back-and-forth, streamline communication, and help you close more deals. Fortunately, with design software like Cedreo, it’s easier than ever to create professional interior design presentations that wow your clients. Ready to take your interior design projects to the next level and start landing more clients? Check out this 5-minute read with some pro tips for your next interior design presentation.

What’s Included in an Interior Design Presentation?

Depending on your client’s needs, an interior design presentation could include several different elements. Here are a few you should consider adding to your next presentation:

3D floor plan

While 2D floor plans are traditionally included in most interior design projects, they can be hard for a lot of clients to understand. 3D floor plans , on the other hand, remove the guesswork and help bring your ideas to life. With Cedreo home design software , you can draw in 2D while instantly seeing the 3D plan view.

3D floor plan of a storey created with Cedreo

Showing your clients 3D plans will help them understand the size, layout, and flow of the space. This is especially helpful once you add furnishings.

Furniture plan

A furniture plan includes furniture with accurate measurements that show the exact space around each piece. Adding furniture to your 3D plans helps clients visualize the actual shape, color, and texture of each piece in combination with the rest of the decor. With Cedreo design software, you can quickly switch out furniture pieces based on feedback from your clients.

Material samples

Samples are an important part of design presentations. Try adding them to a mood board so your clients can see, touch, and feel the different materials. Most clients appreciate seeing physical samples ofs tile, paint swatches, furniture fabric, and wood finishes.

Before even starting a project, you should have gotten a target budget from your clients. If it’s a large project, it’s best to break down the cost per room and/or each aspect of the design. You can also show the different costs based on what options they choose.

Realistic 3D renderings are becoming more and more important in modern interior design presentations. These show a 3D view of your project complete with details like interior lighting, sunlight, shadows, and textures.

Kitchen 3D rendering created with Cedreo

Although they used to be expensive and complicated to create, with Cedreo, you can get photorealistic renderings of your design with just one click.

3 Types of Interior Design Presentations

Depending on what stage of the project you’re in, presentations can take on a variety of forms. Here are some of the most common types of project presentations:

Mood Boards

Mood boards are a collage of images, samples, and plans that show certain design ideas for your client’s project. They’re a great place to start, as they give you an easy way to present the style and “flow” of your ideas. You can create a physical mood board with a simple foam board and samples, clippings, or images of ideas you’d like to pursue. Alternatively, you can use basic graphic design software to make a digital mood board. Although you might be tempted to fill the mood board with every option available, it’s best to keep it simple and uncluttered. If needed, you can create several complete mood boards and let your clients choose which they like best. This type of presentation is an important step that helps you determine your client’s preferences before moving on to sketching the design in detail.

Hand-drawn sketches used to be the cornerstone of interior design presentations. However, they are quickly being replaced by more advanced 3D renderings (see the next section). If you’re able to create professional sketches to showcase specific details of the project, that can be a nice way to impress your clients with your skills and attention to detail. Just keep in mind that a poorly drawn sketch can actually lead to clients feeling more confused than enlightened. That’s why most modern designers use a digital tool like Cedreo to create realistic 3D renderings.

3D Renderings

Photorealistic 3D rendering presentations are how you really seal the deal. Presentations like these help you stand out as a design professional. They’re a big step towards making clients happy, because you can show them exactly what the finished project will look like. This gives your clients clear expectations and saves you both from unnecessary frustration. To create high quality renderings you need a program like Cedreo 3D design software . Fortunately, Cedreo is easy to use. That means even with no previous experience you can quickly create top-quality renderings.

Of all the types of interior design presentations, 3D renderings are the most powerful, because they:

  • Show your client exactly how the end project will look
  • Lead to faster design decisions
  • Are easy to create and present thanks to Cedreo interior design software

Learn more about how to use Cedreo to create interior design renderings .

6 Steps to Create a Professional Interior Design Presentation

Whether you’re new to the design business or you’re a design pro looking to expand your portfolio, you can create a professional interior design presentation in just six steps. Pro Advice! These steps are easiest with an interior design tool like Cedreo.

1. Sketch your initial design concept

Start by putting some of your initial design concepts down on paper. Draw a basic layout of the space and make note of its dimensions (this will help you in step 2). Sketch out ideas you might have for each area. Then add any other comments that you should keep in mind while creating the rest of your presentation.

2. Draw a 3D floor plan

The next part of the design process is to create the floor plan. A floor plan is essentially the container for all your creative ideas, so this is an important step.

Jack & Jill bathroom 3D floor plan designed with Cedreo

Most design programs make you follow extra steps in order to produce 3D home plans. But with Cedreo, as you draw your layout in 2D, you instantly see the 3D view of the plan. This gives you immediate design feedback that comes in handy as you start to decorate the space.

3. Choose a design atmosphere

At this point, you’ve already spoken with your client to determine their tastes and styles. Before you start furnishing a space, it’s important to have this clearly in mind. You can select a pre-made design atmosphere that lets you “set the mood” for a particular design. Choose from visual styles like contemporary, modern, or charming. Then, instead of having to sift through thousands of pieces of furniture, decor, and materials, you’ll only see the ones that fall under your selected style.

4. Furnish and decorate each room

Whether you’re going with a specific design atmosphere or want the flexibility to choose each piece yourself, Cedreo has what you need. Cedreo’s extensive design library gives you 7,000+ pieces of furniture and decorations to choose from. That means you have the flexibility to find the right combination of pieces to fit your client’s tastes. And if you’re running short on time, Cedreo also gives you pre-made product packs for different rooms types. Choose one of these and you can decorate a room with the click of a button.

5. Customize surfacing and materials

Now it’s time to fine-tune the details. If you already presented your clients with a mood board, you probably have an idea of what textures, colors, and materials they like. Customize your 3D plans with those materials. Use Cedreo, and you’ll be able to choose from thousands of different surface materials like fabrics, wood, tile, paint, and more. Then just drag-and-drop the materials to virtually any surface of the home. This gives you more power to customize every aspect of the space from flooring to furniture.

6. Adjust light settings

Now that you’ve got all the details of your design concept in place, it’s time to prepare for the 3D renderings. An important part of that is controlling the lighting. Showing a space with an accurate mix of both artificial and natural light is essential for providing clients with a realistic visual of their space. But doing something like this in a normal CAD program is highly technical and difficult.

Dining room 3D render at night designed with Cedreo

If you’re using Cedreo for this step, you can let the software manage the interior lighting and sun orientation automatically. And if you want to control the lighting manually, it takes just a few seconds. Once the lighting and point of view are set, submit your design for rendering and in just 5 minutes, it’ll be ready for your client.

Share and collect feedback

Once you’ve got your renderings, it’s time to share them with your team and clients. Just download the 2D plans, 3D plans, and 3D renderings in popular image formats. These are easy to send to your clients or even add to a digital mood board. Choose the Enterprise Plan with Cedreo for streamlined collaboration, and you can share designs with your team inside the platform. Once you receive feedback, make any final adjustments to the design. Since Cedreo is cloud-based, anywhere you have a laptop and internet connection you can quickly update the plans online and download the latest version for your clients.

Ready to Create Better Interior Design Presentations?

Ready to take your interior design presentation to the next level? There’s no better place to start than with Cedreo home design software. It’s engineered to save designers like you loads of time. Make your clients happy and close more deals. Start using Cedreo today !

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ArchiCGI

Interior Design Presentation: How To Stand Out

Reading Time: 4 Minutes

Interior design presentation - the best tools

Every professional designer knows that interior design presentation is only a part of the work on the project. Yet, its importance for the success is difficult to overestimate. Interior design is a highly competitive business. It goes without saying, satisfying a client is crucial not only for a successful project, but also for getting good recommendations. And, as we all know, word-of-mouth marketing is the best way to attract new clients. Sure, clients can be very different, so each of them needs a unique approach. Moreover, day by day, they are getting more and more demanding. Nowadays a client wants ready solutions in the shortest possible time.

Come to think of it, it’s totally understandable: he invests his money in repairs, so naturally customer will seek the services of professionals. Designers often have to visit the place in person, do all the measurements, go to a lot of shops and specialized exhibitions looking for materials and style novelties.

Which is why he would want to delegate time-consuming tasks. And creation of materials for interior design presentation is exactly one of them! Nowadays there are many tools available for demonstration of ideas in interior design, including online services.

Let’s have a look at the most popular interior design tools for presentation. We are going to talk about their advantages, as well as disadvantages.

As you can see, every instrument for interior design presentation has its advantages. Some of them require special skills, while others are simple enough even for a schoolchild. Obviously, designer should be the one to choose the best instrument for himself and the project. ArchiCGI offers its clients state-of-the-art solutions for presentations. To use photorealistic 3D renderings in your presentations, you don’t need to master highly sophisticated software and sit at the computer for days. Contact us and raise your presentations to another level!

Want to learn how much your project costs? See how we evaluate 3D rendering projects

See our pricing

ArchiCGI High-End 3D Rendering Services Price List

We wish you most spectacular presentations!

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Catherine Paul Content Writer, Editor at ArchiCGI

Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors. 

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20 Tips to Master The Art of Client Presentation for Interior Designers

13 Mins Read

February 4th, 2024

architectural interior design presentation

Kimberly Elizabeth

With over a decade of expertise in the design realm, Kimberly is trained at the prestigious FIT in NYC, she excels in curating harmonious spaces with a keen focus on symmetry and function.

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Importance of Client Presentations to Close Deals

What is the one thing that can improve your chances of landing an interior design project? A presentation ! It is a visualization of what interior designers will offer for any customer. As a result, your customers will have a better idea of what they will achieve at the end of the project. However, the question that most interior designers may ask is, how do you present the interior design to close the deal?

When designing for any interior design client, there are several important factors to consider like the space (office or home design), budget, clients and their family members, client’s style, and way of living. As a designer, these are your styling cues that help create better visualizations for the client. 

In the typical interior design process, it can take up to 2-4 weeks to collate design inspirations, elements, quotes and create a presentation board. However, it is essential to have a signed contract or a retainer before you begin the process of creating a presentation board.

The interior design contract clearly defines the budget, pricing and other prerequisites for the project, so you keep that in mind while planning the design. Also, sourcing the data related to the client’s vision of the space and expectations are crucial for your deadline planning as a part of project management. Once all of these activities are over, the next phase is a one-on-one presentation with the client.

It is here that you need to have a presentation plan ready to execute. There are several elements of a successful client presentation, and here we will discuss twenty of them.

Read also – 14 Tips To Build Strong Brand for Your Interior Design Business

20 Best Client Presentation Tips for Interior Designers for Successful Deals:

1. design rendering.

When it comes to client presentation tips for interior designers , 3D rendering is an approach used as a last resort. However, we are discussing it first here for two significant reasons. First is the advanced form of visualizations that a render may offer to the clients. It allows them to visualize the exact design in a three-dimensional format that resembles the final result. 

The second reason is how it can positively influence the client. It is more than just a design mockup that digitally enhances the look of furniture pieces, floor plans, and even entire spaces like the living rooms. Your clients get to know what the design will be once the project is complete. 

However, it is not so popular among designers as most of them outsource rendering. Thus, there is an extra cost that is to be reimbursed.

Read also – 15 Best 3D Rending Software

2. Design Boards

One of the critical foundations of interior design presentations is design boards that help clients understand different design elements and their final outlook. Design boards can be created with cork boards, pins, and paper. It is a simple board that does not need anything fancy and can yet convey the design effectively. 

You can print images of furniture pieces, create swatches for color schemes, print pictures of rugs, different features, lighting, and flooring, and pin them on the board. Adding fabric samples and upholstery or curtains can make it more intuitive.

design boards for presentation

Image Credit: Unsplash.com

Design boards allow you to get all the data related to different design ideas, and space heuristics can help in better visualization. However, it is essential to understand that a design board is different from a mood board. The presentation is related to the real design of space with a design board than inspiration images used in a mood board. 

With modern technologies and digitization, you can now use software like Photoshop to create a digital design board. Then, you can either print out such a digital design board or present it directly from a device like a tablet or PC. 

Read also – 15 Best Interior Design Software To Design Digital Boards

3. Dress Code

It may sound stupid to many, but dressing up relevant to the client’s style, space, and environment can make a difference. According to Victoria Sanchez , a prominent interior designer and founder of Victoria at Home, “Walking into a client’s home with your four-inch high heels when you will present designs for a family with kids can be awkward.”

Youtube Video – The Art of Client Presentation by Victoria Sanchez | FoyrTalks2020 | September 23 – YouTube

She further states that walking in with a pair of jeans on for presenting an interior design for a country club project may not be a great idea. Thus, the concept is to dress according to the project’s theme, adding to the aesthetic element of interior design and aligning with the space heuristics.

4. Organized Presentation

Victoria also asks interior designers to stay organized for their presentations. She emphasizes that if your interior design presentations are not organized, they will act as an indicator of how inefficient your services will be for a client.

organized presentation

Here are some tips that she shares:

  • Try to have every aspect of the presentation planned before the meet.
  • Don’t have the swatches, material samples, or even a digital board unorganized.
  • Keep all the design elements in chronological order, which can assist you in explaining the process.
  • Don’t waste time going back to your studio for little things related to the presentation, as that can be deemed inefficient.

Read also – Digital Marketing Strategies for Interior Designers

5. User Experience of Presentations

While interior design is an aesthetics-based concept, there are some design elements that you need to have in physical form. In layman’s terms, the feel of touching a material can be more stimulating than just visual appeal. This is related to the fabrics, material of furniture pieces, curtains, carpets, etc. 

Adding physical samples of the fabrics and allowing your clients to feel them through touch will help drive the decision-making. You can even create a sample board with all the materials pinned for a better experience. There can be one hero sample with other options, which will enable clients to make a choice.

6. Moodboards

Apart from the design boards and sample boards, mood boards are also a great way to design presentations. It is a collation of different design inspirations that offer cohesive visualization for clients. However, mood boards are highly suited for presentation to a new client. But if you are looking to close a design project deal, you may need a more comprehensive design board. 

Read also – 14 Tips To Create Mood Boards for Interior Design

7. Master of the Art

There is no denying that you should be at your best for the entire project, but you need to assert your expertise when it comes to a design presentation. However, it does not mean you throw jargon that your clients don’t understand, but help them with expert advice and choices.

Also, try to communicate your anecdotes from different projects you have worked on over the years to showcase your expertise.

Read also – How To Revive Your Interior Design Business Post-COVID-19?

8. Optional Concepts

Sometimes a single design concept is enough for your client to be impressed, and most of the time, it might not be a possibility. It’s a luxury that every interior designer does not have, and you should be prepared for it. 

Especially when it comes to new clients that do not have an extensive idea about interiors or your work, you need to offer multiple options of design concepts. One way to do that is by creating multiple mood boards for presentations. 

In such a scenario, when you need to present multiple concepts and there is a shortage of time, you can leverage mood board-creating software for multiple digital iterations. For example, you can create three iterations:

  • A design concept of your choice
  • Your client’s choice
  • The middle ground

Read also – AI-Powered Interior Design Software

9. Design Context

Most designers get the presentation wrong when they attempt to present too many aesthetic-based concepts out of context, making it a beauty contest. One of the critical client presentation tips for interior designers is to showcase a single concept contextual to the client’s needs rather than showing multiple options without context.

You can use a PowerPoint slideshow, which will help clients better understand the design plan and visualize the project. 

Read also – 10 Best Interactive 3D Presentation Software

10. Naming Your Idea

Showing exuberance and confidence is essential to ensure that your client understands the potential in your design plan and design firm. One way to ensure confidence is to name your concepts. If you don’t name it, these ideas will be just vague thoughts in your mind. So, name your design concept suitably to present your idea better.

11. Design Sketches

One of the best ways to express your ideas during the design presentation stage is using the age-old hand drawing technique. You can create hand-drawn design sketches and include them in the presentation slideshow. However, it can look messy, and you may opt for software that can help you create 2D sketches digitally. 

design sketches for interior design presentation

Image Credit: nda.ac.uk

It can offer a rough idea of the floor plan, furniture pieces, and even different design elements that fit the space. The sketch may not define the exact elements and measurements,  but it will offer a fluid design for early-stage visualization. 

There are three types of sketches that you can create: 

  • Floor plans sketches (showing space heuristics)
  • Sketches to define space zones
  • Elevation sketch

A word of caution, don’t skip a sketch just because it’s a conventional method.

Read also – How To Draw A Floor Plan?

12. Layouts & Materials

When you move on from a basic design sketch to a more enhanced presentation plan, you will need a layout with accurate measurements. You will define your clients’ placements, sizes, and materials, from the floor plan to the furnishing. However, while you can offer options for materials, quantity can be discussed during the presentation, especially if the agreement is signed.

13. Storyboards

Storyboards are an old-school method related to any concept presentation, but you can use the concept of storytelling for design presentations. For example, if you are designing an office for an online platform like LinkedIn, you need to have that vision embedded in the design.

The best way to ensure visualization of the vision is to employ a storytelling-type design presentation with several anecdotes from the client’s journey.

architectural interior design presentation

14. Keeping It Realistic

Interior designing is a profession where creativity meets excellence to create the magic of aesthetics and comfort. However, it is essential to understand that there is a budget on the line, and you need to create the design plan according to it. So, make a realistic and practical interior design solution for the presentation.

Read also – Pricing Strategies for Interior Designers

15. Client-Specific Approach

As a designer, you will have to present your designs to different types of clients. While it can be a little easier presenting a new concept to clients you have worked with before, new clients need a solid design plan. So, devise a client-specific approach to create presentations as per the client’s sensibility, behavior, and requirements. 

16. The Problem-Solving Game

A design is not just about aesthetics but also has to offer solutions to the client’s problems. For example, a corporate client might be looking towards a work-from-home setup that is more functional than aesthetic during the pandemic. So, your design presentation needs to be innovative and offer solutions for the client’s problems.

Read also – How To Get Clients for Interior Design Business?

problem solving game

Image Credit: unsplash.com

17. Self-explanatory Details

Apart from being contextual and using the storytelling approach, your design presentation should be self-explanatory in many ways. For example, furniture piece designs, placements, and even the overall look can be self-explanatory by leveraging 3D mockups that you can design using software like Photoshop. 

18. Attention to Clients

Your design presentation is not just yours, and that is the most significant thing to keep in mind. Being attentive is one of the best client presentation tips for interior designers . Try to listen to what your clients want from the interior design, and then fuse your expertise to bring that ‘wow’ element to the project.

Read also – How To Pick The Right Interior Design Clients?

19. Business Aspects

Apart from all the design elements, materials, mockups, and aesthetics, you need to discuss the business aspects of the project. These factors can include budget, material procurement, vendor details, and a timeline for the project.

19. Noting Inputs

Throughout the design presentation, you need to note down each input from your clients. It will help your design sync with what your client wants and help you quickly adjust your presentation. 

Read also – How Do Designers Get Interior Design Clients On A Low Budget?

With all these client presentation tips for interior designers, the recipe is ready for any professional to win their projects. 

Having the right business tools will make each stage of the interior design process simpler and more efficient. Foyr Neo is a powerful interior design platform built with you, the designer, in mind. Take design ideas from concept to a photo-realistic rendering in just minutes with a suite of advanced tools, including:

  • The ability to choose from thousands of preloaded items like furniture, plants, accessories and much more – or upload your own 3D models to create the exact look your clients want.
  • Produce 4K, photo-realistic renderings on demand.
  • Advanced lighting options and visualization settings.
  • Real-time 3D editing capabilities.

By combining the functionality of multiple tools in one platform we empower designers to spend less time with software and more time with their clients. You can try Foyr Neo free for 14-days now and experience the power of limitless design.

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The Art of the Client Presentation

By Danine Alati

Mark Cunningham client presentation

Be prepared. Be thoughtful. Be specific. And be careful to not get your ideas swiped! When approaching a client presentation, it’s essential to do your homework and present your ideas in a way that suits the job at hand and conveys your passion and expertise clearly and concisely—all without giving away too much. Though there’s no one-size-fits-all solution or general script to follow, using the simple strategies suggested by these three seasoned design professionals can help you deliver a winning presentation.

Know your stuff

It’s worth stressing the fact that preparation is key to any successful client presentation. All of the designers AD PRO consulted agree that there is no such thing as being too prepared. “If you are organized during your presentation, you are exhibiting the way their project will be managed,” says Victoria Sanchez, principal designer and owner of the Santa Fe and Washington, D.C.–based firm Victoria at Home. “A designer should be able to walk a client through their project,” she adds. “Starting with a floor plan, presentation board, or other presentation materials, a designer should know their design inside and out. Be ready to answer questions related to the product you are presenting, pricing, lead times. A potential client will want to know more than just the visual aspects.”

“Your presentation should be flawless, detail-oriented, and professional,” urges Richard Ouellette, president of Canadian design firm Les Ensembliers . “The packaging is as important as the product. It is your entry ticket to making [the client] feel important and at ease and that they have chosen the right person even before you have presented any ideas.”

Ouellette offers additional tips: “Understand and organize your presentation. You want to inspire them, so make sure you have a clear idea of what you are proposing. Present your portfolio or body of work first. If it’s a full design presentation, start with layouts, then inspiration. Explain what you feel works for their space with your images, move to hard surfaces, then soft, and lastly product.”

Curate the material

“The goal is to present a cohesive idea and give plenty of options without overwhelming the client,” says Mark Cunningham , founder of his 15-year-old namesake New York design firm. Outlining how to offer the information in a digestible format, he says:

“Everything you’re showing should be for something specific—shapes for the furniture in each room on your floor plan, fabrics for pillows or drapery, lighting fixtures for specific locations.”

“Show a range of options so your client can rule out what they don’t like. Negative comments are just as productive to you as positive ones.”

“Put care into how you present. It should be neatly organized. And fresh flowers and natural light never hurt.”

Show, don’t tell…

“The more a client can see and feel before buying, the more successful you will be in designing a space they love,” Cunningham explains. “I use mood boards to convey my concepts. I find they’re a great tool to begin the conversation about how the client envisions their home.” He also suggests getting samples of everything you’re proposing—from fabrics and finishes to hardware and plumbing. “Even get furniture prototypes if you can,” he adds.

Ouellette suggests that the components of a winning presentation include the following: the perfect layout, with options; inspiring reference images that can be translated to their home; detailed drawings and designs that function; and aspirational and accessible materials and finishes.

…But don’t reveal all your cards

How do you share your vision with potential clients without having it stolen? “Skill and practice,” advises Sanchez. “You don’t show all your cards when you are playing poker. So why would you share your shopping list without a contract and payment? Share enough to make sure they are asking for more.” She adds, “A presentation is meant to propose your vision, not your product numbers. I don’t share vendor information during initial presentations.”

Ouellette admits that he trusts in karma when it comes to stealing ideas. “I believe it starts with the screening process of the potential client: If you establish a good and trustworthy connection, you have a better chance to get to the end,” he says. “But believe me, the ones that take your idea and run are usually the ones that you are better off running from, and it’s much better to know at the beginning than at the end.”

Exude confidence—to a degree

But don’t be smug, urges Ouellette. “Feel great about what you’re presenting. Believe in the design concept and that the products you are sharing are the right ones for the job,” offers Sanchez. “If you don’t believe in yourself and your ability to execute the project you are proposing, your potential client will see right through you.”

Ouellette says, “Go in with passion and an open heart. Be real. You start from a stronger place. Be humbled. Remember it’s their home and money, not yours. No one wants to work with a diva.”

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Master the Art of Architectural Presentation Sheets

  • by Elif Ayse Fidanci
  • 10 April 2023

As an architect, one of the most important skills you can develop is the ability to create effective and visually appealing presentation sheets. Presentation sheets are a key tool for communicating your design ideas to clients, colleagues, and stakeholders, and they can make a big difference in how your work is perceived.

Here are some tips for mastering the art of architectural presentation sheets:

Start with a clear concept and design direction

Before you begin creating your presentation sheets, make sure you have a clear concept and design direction for your project. This will help guide your presentation and ensure that your sheets are focused and effective.

Use a consistent layout and formatting

Consistency is key when it comes to presentation sheets. Use a consistent layout and formatting throughout your sheets, including fonts, colors, and styles. This will help create a cohesive and professional-looking presentation.

architectural interior design presentation

Focus on the key elements

When creating your presentation sheets, focus on the key elements of your design. This includes the overall concept, the site plan, floor plans, elevations, and sections. Use clear and concise labels and annotations to help explain your design ideas.

Incorporate high-quality images and graphics

Visual elements are an important part of any presentation sheet. Incorporate high-quality images and graphics that showcase your design ideas and help bring them to life. This can include photographs, renderings, sketches, and diagrams.

architectural interior design presentation

Show the design in context

When presenting your design, it’s important to show it in context. This can include images or graphics of the surrounding neighborhood or landscape, or even a 3D model of the site. This will help clients and stakeholders better understand how your design fits into its surroundings.

Use color and texture to enhance your presentation

Color and texture can be powerful tools for enhancing your presentation sheets. Use color to highlight key elements or to create a mood or atmosphere. Incorporate texture to help create depth and interest.

Practice good presentation skills

Creating effective presentation sheets is only half the battle. You also need to be able to present your ideas in a clear and engaging way. Practice good presentation skills, including speaking clearly and confidently, using visual aids effectively, and engaging with your audience.

Concept and Design 

By mastering the art of architectural presentation sheets, you can better communicate your design ideas, showcase your skills, and build your reputation as a talented architect. With these tips, you’ll be well on your way to creating effective and visually appealing presentation sheets that will impress clients and stakeholders alike.

A concept is a fundamental idea or approach that underlies the design of a project. It is a guiding principle that informs every aspect of the project, from the site selection to the materials used. Without a clear concept, it can be difficult to create a cohesive and effective presentation. A well-defined concept can help focus the presentation, and provide a clear narrative for the design.

architectural interior design presentation

In addition to a concept, it’s important to have a clear design direction. This refers to the specific goals and objectives for the project, and the strategies that will be used to achieve them. For example, if the goal of a project is to create a sustainable and energy-efficient building, the design direction might include strategies such as passive solar design, use of renewable materials, and energy-efficient systems.

Having a clear concept and design direction can help guide the creation of the presentation sheets. It can help determine which elements of the design to focus on, and how to present them in a clear and effective way. It can also help ensure that the presentation sheets are consistent with the overall vision and goals of the project.

When developing a concept and design direction for a project, it’s important to consider a variety of factors, including the site, the client’s needs and preferences, and the project’s goals and objectives. It’s also important to involve key stakeholders in the process, including the client, consultants, and other members of the design team. By starting with a clear concept and design direction, architects can create presentation sheets that are focused, cohesive, and effective. They can better communicate their design ideas, and help ensure that the project meets the client’s needs and expectations.

architectural interior design presentation

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Interior Architecture Renovation Project Proposal

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Bring life to any interior architecture project with this elegant and deluxe template! It contains a simple design but with a creative tone that will help you make an impact on your audience. Perfect for any interior renovation project proposal, this template will give you all the resources you need to make the most convincing presentation. Add your own content, use the included images and infographics to explain the details, and you'll be one step closer to success! Get this template now and make your proposal stand out

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Valerio Olgiati- 12 Iconic Projects

architectural interior design presentation

Architect Valerio Olgiati is a multiple award-winning Swiss architect who has conducted many projects internationally. Following his architectural studies at ETH Zurich , he worked with Frank Escher for a few years and later established his practice in 1996. His designs always provide the subject with a unique architectural experience with carefully organized spaces. Like an author, he narrates a story through the purity in the forms, lights, and materials of his buildings to the people. While working as an architect, he also taught at ETH Zurich, Architectural Association School of Architecture London , at Cornell University and later became a full-time professor at Accademia di architettura Mendrisio. He also holds the Kenzo Tange Chair at Harvard University since 2009. 

Among other of his works, here are some of his most remarkable projects: 

1. Visiting Centre for the Swiss National Park | Valerio Olgiati

Location: Zernez

Project Year: 2002

This multiple award-winning design by architect Valerio Olgiati serves as an exhibition space that provides the user with an exemplary experience through the dialogue between the two intersecting cubes which make the structure. Though the façade is deceptively simple, the interiors of this building provide a complex blend of light and dark spaces. The windows provided to each room are horizontally oriented to provide a panoramic view of the surrounding area. 

architectural interior design presentation

2. Office of Valerio Olgiati

Location: Flims, Switzerland

Project Year: 2006

Architect Olgiati designed his 3 storeyed office adjacent to his residence in the middle of the village of Films, with the ground floor being an open space allocated to garage and landscape , and a concrete slab providing the base for the office above it. 

architectural interior design presentation

3. Atelier Bardill

Location: Scharans, Switzerland

architectural interior design presentation

Project Year: 2007

The structure of Atelier Bardill provides a striking contrast against its simple backdrop of a traditional Swiss village through its rust-colored geometric appearance. These geometric walls with flower stamps embedded on them, conceal a courtyard and a minimalistic working space inside it. 

Valerio Olgiati- 12 Iconic Projects

Perm Museum ©divisare.com

4. Plantah of Auditorium

Location: Landquart, Switzerland

Project Year: 2010

This auditorium designed by the Swiss architect which seats 130 to 180 people is designed to act as the public center of activities for the agricultural school of Plantahof. The exposed structural elements, the large wall rising above its pillars and beams and its dark color give an iconic appearance to the building.

Valerio Olgiati- 12 Iconic Projects

5. Villa Alem | Valerio Olgiati 

Location: Alentejo, Portugal

Project Year: 2014

This residential structure enclosed by a barrier of walls for protection against strong winds and the sun is designed by the architect for himself. The site is rectangular with an oblong pool as its center and the living quarters located at one end taking minimal space. 

Valerio Olgiati- 12 Iconic Projects

6. House Kucher

Location: Rottenburg am Necker, Germany

Project Year: 1991

Olgiati’s design for House Kucher won the award of the German Architectural Prize in 1993 and Architektenkammer Baden-Württemberg, Germany in 1995. Creating a sense of formality through elements such as narrow balconies, high dormer windows, largely monochromatic façade, and steep gabled roof, the house reflects the 19th-century residential style of that locality. 

architectural interior design presentation

7. School Building

Location: Paspels, Switzerland

Project Year: 1998

This award-winning building was designed by Olgiati to serve as a school for a small community of a mountain village. This three-storeyed building though constructed from locally sourced materials has a striking appearance that contrasts its surrounding region through its geometric appearance. The internal layout of the building where the circulation spaces are made out of exposed concrete is designed to create different experiences of the space through light depending on different times of the day.

architectural interior design presentation

8. Yellow House Museum

Project Year: 1999

Originally a farmhouse, this building gets its name from the yellow façade that it used to wear. While redesigning, Olgiati removed a lot of its internal structures, filled in unnecessary windows, and replaced the original roof with a new slab-stone roof . This award-winning design now serves as an exhibition space, museum, and conference venue for Alpine and international architecture and arts.

architectural interior design presentation

9. Residential Building 

Location: Zug, Switzerland

Architect Olgiati’s residential building in Zug, Switzerland is designed to be visually distinct from its surroundings due to its reddish color and façade with elliptical openings. This protruding facade, while serving as an attractive feature also separates the apartment building visually and physically from opposite buildings. 

architectural interior design presentation

10. Perm Museum XXI | Valerio Olgiati

Location: Perm, Russia

Project Year: 2008

For the competition organized by The Centre of Contemporary architecture in Russia, Valerio Olgiati designed a building with varied floor sizes to create a stacked appearance. White in-situ concrete is planned to be used for the construction of the building with a winding staircase connecting all the floors vertically.

Valerio Olgiati- 12 Iconic Projects

11. Céline Flagship Stor 

Location: Miami, USA

Project Year: 2018

This two-storeyed structure by architect Olgiati is designed to provide the customers of the store with a contemporary experience through the use of pastel-colored marble for all interior spaces .

Valerio Olgiati- 12 Iconic Projects

12. Pearling Site | Valerio Olgiati

Location: Muharraq- Bahrain

Project Year: 2019

Architect Valerio Olgiati designed the Pearling Site Museum for the Bahrain Authority of Culture & Antiquities to serve as an entrance to the ‘Pearling Path’ – a trail that connects the historic sites of Bahrain. Set against the coarse background of Muharraq city, the building creates an iconic presence through the use of a large roof having geometric openings for wind circulation which is supported by a colony of columns all made out of concrete. 

Valerio Olgiati- 12 Iconic Projects

An architect who strongly believes that architecture can influence and bring about a change in society for the better. While actively involved in humanitarian work, a lot of her free time is spent in reading, thinking about life and writing about her revelations.'

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Program Overview

Careers in architecture design and technology give you the opportunity to combine form and function as you use your creativity and technical expertise to create amazing designs. The 72-week Architecture Design & Technology diploma program at VCAD will give you the focused, hands-on training you need to make your mark in the industry. In this program, you will study the history of architecture, the environmental aspects of architectural design, and explore the theoretical and practical aspects of architectural practices in Canada.  You’ll also explore project management, construction industry standards, and building materials and specifications.

JOB OPPORTUNITIES

  • Construction Firms Construction Firms  are businesses responsible for constructing buildings, bridges, and various forms of architecture.
  • Interior Design Firms  Interior Design Firms  functionally and aesthetically improve various interiors, such as homes or commercial spaces.
  • Project Management Firms Project Management Firms manage budgets, relationships, resources, and schedules to ensure the completion of large projects.
  • Engineering Firms  Engineering Firms offer expertise on various systems, such as a building's electrical, structural, mechanical and technological aspects.
  • Quantity Surveying Firms  Quantity Surveying Firms  advise clients on the selection and preparation of bills, contractors, supplies, and overall project costs.

SKILLS GAINED

  • Apply critical thinking, problem solving and design thinking to architectural design and planning problems
  • Articulate thedifferences between roles and responsibilities of architects, civil engineers and contractors
  • Produce architectural presentation drawings
  • Produce construction presentation drawings
  • Apply knowledge of materials to architectural design problems
  • Apply specification knowledge to architectural design problems
  • Apply Building Code specifications to architectural and construction problems
  • Apply contemporary building construction and building technologies to architectural and construction problems
  • Apply project management skills, techniques and technologies in managing a building project
  • Create digital blueprints using contemporary software
  • Create 3D digital renderings of contemporary environments and buildings in response to a design problem
  • Create an Architectural Study Model in response to a design problem
  • Assemble and present a professional portfolio that showcases design skills and talent

Courses Timeline

Your program begins by introducing you to the industry by building up your fundamental skills like drawing and drafting by hand.

Now we build on the basic skills we have developed. Technology becomes more important as we move our work onto our computers. You begin to draw and draft at a higher level. The foundation is now in place.

Get hands-on digital techniques and training to understand the next steps in development and how to bring your visions into reality utilizing current software and methodologies.

Expand your previous skillset and learn to visualize and conceptualize digital concepts. Through a series of projects and assignments, learn to synthesize your creativity with industry standards and subject matter experts.

Here you will start to learn about the specialties in our industry. You have the skills and foundation. Term 5 is about applying them and building your vision from scratch to execution. We introduce sustainability in-depth and start building your portfolio.d skills.

This term is about honing your craft and getting ready to enter the industry. This semester consists of final projects, portfolio building, and job preparation through career development and training. Here you present to the industry and begin your career.

Colour & Design

Understanding colour and design principles through exploration and application across media, visual, and applied design genres. This course will introduce students to the fundamental principles of colour theory through design, such as layout, composition, balance, colour science as well as a diverse range of colour theories, and how to employ them creatively. These concepts will be reinforced through specific practical exercises, and activities that will serve to d...

Photoshop I

Through this 'hands-on' course, the student will learn the fundamentals of design, advanced features and tips to prepare images for digital output and print. By the end of this course, the student will be able to create, modify, and enhance sophisticated images using raster editing tools and features; craft special effects; work in 3D space; and prepare files for export to various applications in web, mobile, print, and manufacturing.

Architectural Drafting

This course introduces students to the preparation of 2D architectural drawings. Topics include identification and use of drafting equipment, drafting in scale, basic lettering, line weights, dimension techniques and standard notation conventions, including orthographic projections related to floor plans, elevations, and ceiling plans. Students will prepare drawings of residential and commercial buildings, typically used for construction and obtaining building perm...

Architectural Design & Practice

This course will familiarize students with architectural design and practice and introduce ideas, principles, and architectural problem-solving methodologies emphasizing urbanism and landscape as influenced by the rapidly changing landscape of the arts and sciences. In this course, students will develop critical design thinking skills and the ability to imagine solutions in four dimensions.

This course develops students' perceptual and descriptive skills through drawing media, techniques and subject matter by focusing on elements and organization principles of drawing. Students will learn contour lines, positive & negative space, perspective, sighting of angles and measurements of relationships. By mastering basic skills and experimenting with techniques and materials, students will begin to explore creative expression beyond preconceived boun...

History of Architecture

This course explores the history and dichotomy between utilitarian structural design and the influence of art and design in architecture. The course will examine how designs, structures, and buildings have evolved and influenced each other throughout history and the impact this influence has had in the 21st century.

Planning Theory

This course introduces students to the environmental aspects of architectural design and the analysis of building landscape forms. Students will learn the creative, analytical and planning techniques and processes used in small and large site development, how architects can convey their ideas and societal values in built form, including the purpose of architecture as a cultural artifact.

Digital Drafting I

This course is an introductory level course that will explore the fundamental features of industry-standard Autocad software. Through developing a small design project, students will learn to use the tools, features, and commands to create simple drawings.

Design Studio I - Single Dwelling

By providing students with their first opportunity to create imaginative design solutions working on a single-dwelling design project under Type V Construction, this course aims to develop architectural design skills.

This course builds upon Drawing I. In this course, the student continues to explore using complex shapes and drawing techniques. Topical coverage includes drawing styles, observation of reality, plans, elevations and projections, perspective views, shading, forms and structure, drawing architecture and working with colour and black and white drawings.

Building Construction I

This course introduces students to the fundamentals of building construction and practices, the technology, materials, and techniques used in constructing small-scale buildings, the role of the environment, and the importance of considering what materials to use. Students will conduct practical structural modeling exercises and develop a basic understanding of the quantitative and qualitative behaviour of structures.

Digital Modelling & Rendering I

This course introduces students to industry-standard architectural rending software that increases the level of detail in their 2D/3D drawings and renderings. Students learn Building Information Modeling (BIM)— a process that facilities the generation, sharing and management of 3D visual representations of physical space and functional components and systems found in them.

Digital Drafting II

In this course, students will explore the advanced features of AutoCAD. They create and modify complex digital design documents representing detailed 3D interior and exterior spaces. Students start by exploring advanced drawing and modifying tools and techniques before moving to advanced drawing and modeling of 3D solids and surfaces.

Design Studio II - Multi-Dwelling

This course leverages the knowledge and skills gained in Design Studio I by introducing students to additional design and building complexities in creating conventional and nonconventional multi-unit buildings. Students take into consideration environmental and urban issues.

Building Technology I - Lighting

This course explores lighting as one of the fundamental elements in the design of interiors and exteriors. Students learn the principles and techniques of working with lighting to create a desired impact on space. The course will explore light sources, daylight, the layered approach to lighting and the different types of lighting applications for residential, office, and other specialty institutions.

Building Construction II

This course builds on the skills and knowledge acquired in Building Construction I. Students apply their growing technical expertise in designing small to medium-scale buildings focusing on structural systems, building elements, materials, components, connections, construction methods and detailing. Students develop an understanding of the materials and technical dimensions of building design, current trends in the construction industry, and collaborative practices.

Digital Modelling & Rendering II

This course introduces industry standard 3D computer rendering software. Students will use the software to produce three-dimensional renders.

Materials & Specifications

This course introduces the types of materials used in exterior façade treatments and their usages, properties, and conformity. Students research, and analyze sample sources and cost materials based on specifications. The importance of material selection in the construction process is stressed.

Design Studio III - Commercial I

This course builds upon Design Studio II by understanding the construction and design of commercial buildings. The course will introduce students to the accepted processes and design stages; concept study, space planning, research, analysis, code requirements, materials specification, construction and sustainability. Students will prepare a design package that includes models, drawings and reports — with emphasis on the design, function, efficiency and builda...

Construction Detailing

This course introduces the next stage after the design process— a detailed technical drawing that comes into play after a building’s design intent has been established and approved. In this course, students will transform the design using their knowledge of construction methods into a series of technical drawings.

Environmental Design

Human activity is having a significant impact on the planet’s resources, ecology and environment. This course introduces the student to the systems and ecologies impacted by global climate change and examines how this influences resource management, building design and construction practices.

Project Management

Students are introduced to project management as it relates to building construction. Students will learn about the roles and responsibilities, procedures and protocols, meeting management, documentation, scheduling and inspections in a typical project from the initial phases of construction to completion.

Codes & Regulation

This course explores residential, commercial and public building, fire and safety codes and how they apply to external building features and the immediate building environment and influence the application of building codes in a building's internal design and construction. Students will learn how codes and standards impact the design process and how they must be applied to ensure compliance in the final design.

Design Studio IV - Commercial II

Students will consider material specifications, methods of construction and sustainability principles and prepare a design presentation package that includes models, drawings and reports. They will be assigned a high-rise mix-use commercial building with basement parking facilities under Type 1 Construction and conduct research, analysis, and space and concept planning studies. The assessment will focus on the design, function, efficiency and buildable construction...

Building Technology II - Mechanical & Safety Systems

This course introduces students to Mechanical, Electrical & Plumbing systems (MEP), where they will learn each system and how they play an integral part in efficiency, the relationships between the building envelope and mechanical system design, particularly sustainability, energy use and human comfort. Mechanical systems include HVAC, refrigeration, plumbing, fire protection, electrical and mechanical building codes, indoor air quality, communications, life sa...

Contract Administration

Students learn the construction industry standards, procedures and requirements owners, consultants, contractors, and trades are subject to on a construction project. Students will become familiar with the required standards for all contracts and agreement specifications concerning the supply and installation services, materials and products, as well as the importance and implementation of liabilities, penalty damages and other legal issues.

This course will prepare the student for graduation and final portfolio completion by focusing on content that showcases primary skills. The portfolio will showcase the strengths and talents of each student in a visually-appealing branded presentation.

Construction Documentation

This course introduces the construction drawing documentation process. Students will become familiar with developing the initial part of the documentation through tee-up sheets, drawing lists, contents, formats, sheet numbering, labels, annotations and procedures as per Construction Industry Standards. The emphasis is on understanding the legal issues concerning accurate documentation.

Design Studio V – Thesis A

This course prepares students by introducing relevant research, methodology, and design themes. Students are provided with a detailed project brief where they apply knowledge and skills acquired in the program to produce an architectural design thesis, emphasizing planning, function, efficiency, buildability, and sustainability. Students are mentored through the process and will present their final project to a review committee.

Design Studio V – Thesis B

This course builds upon Final Thesis I, the student's final thesis compiled into a completed final presentation package that includes all supporting drawings and documentation, which will demonstrate an innovative solution to a design problem. It will be presented and defended to a panel of instructors and industry professionals.

Costs & Requirements

  • High school graduation or equivalent  (From an English language teaching institution)
  • OR Mature student status (19 years of age upon starting classes, and Pass college’s admissions test.)

For tuition prices and costs, fill out the request info form to speak with an admissions representative.

VCAD's Refund Policy abides by the Private Training Regulation of the Private Training Institutions Branch (PTIB) Private Training Act. For more information, click here.

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Student Testimonials

If it wasn't for VCAD I don't think I would be where I am today. I've had some amazing opportunities, I've met some wonderful people - amazing connections, and I'll be forever grateful.

The most important thing that I learned at VCAD was how to use software - graphic design software.

What drew me to the interior design program was that it was a creative industry and also that it's business oriented.

I chose VCAD because of all the options and programs that they offered, and I wanted to succeed and through not just my classes but also making like really cool things that I'm proud of.

The instructors are really helpful, even outside school projects. They gave me a lot of advice about improving my skills as a graphic designer.

The most valuable part of the program is the one on one time with the teachers. They are always willing to go out of their way to make sure you understand what you are doing.

Learn from VCAD graduates what it's like to study at VCAD.

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Meet our instructors.

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Elena Schneider Barnes

Elena has more than a decade's experience designing spaces for some of the world's biggest companies. This background, talents, and global scope make her an incredible addition to the Interior and Archtecture Design Technology programs.

architectural interior design presentation

Ricardo Piedrahita

Hailing from Columbia, Ricardo brings an international perspective to the Interior and Architecture programs at VCAD. With more than 30 years of experience, his wealth of knowledge provides an invaluable resource for students.

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Heather Arthurs

Heather is the director of VCAD's Interior Design and Architectural Design Technology programs. With more than 25 years within the industry, Heather has a wealth of knowledge to bring to the classroom and her approachable personality make her a beloved instructor. 

architectural interior design presentation

Julia Del Rio

Julia del Rio is an Architect at Gapont Atelier, Liechtenstein and an (online) Architecture Instructor at the Visual College of Art and Design in Calgary, Canada. She is currently pursuing a PhD in Neuroscience and Architecture, studying how the design of the built environment could be used as a brain training tool to fight cognitive decline associated with aging and dementia (UPV - Spain). Originally from Spain, she obtained the degree of Bachelor in Architecture at the Universidad Europea in Madrid.

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Valerio Olgiati and the cult of architecture

In February 2013, Swiss architect Valerio Olgiati spoke at NIDA in Sydney, as a guest of the Australian Institute of Architects’ International Speaker Series. David Neustein, who almost met him, offers this opinion.

Perm Museum XXI, Russia.

Perm Museum XXI, Russia.

Image: Total Real AG

Two weeks before I was due to interview Valerio Olgiati in Sydney, I received an email from his studio. Set out in the email was a list of interview conditions.

I have interviewed a number of architects, none of whom issued preconditions. The first condition was that I attend Olgiati’s talk for the Australian Institute of Architects’ International Speaker Series. No problem there. Another condition was that I read a couple of attached articles (more on that below). One condition stipulated that I focus my questions “on Valerio and his work/architecture.”

This was surprising, as the thought of asking about anything else had never occurred to me. The only truly problematic condition was that I submit all my questions in advance, with a prescribed deadline so tight as to almost ensure non-compliance. Inevitably, the interview did not take place.

In his blog Notes on Becoming a Famous Architect , Conrad Newel attempts to deconstruct the mythology of the “starchitect.” A recent post, entitled “The deceptive paradox that is the Zumthor brand,” describes how Peter Zumthor has skilfully engaged the press in order to construct the image of an architect disinterested in publicity. Writes Newel: “Any publicist will tell you that the first rule of making a name for yourself or managing your image is: Be nice to people, but bend over backwards for the press.”

Like Zumthor, Olgiati is an autodidactic Swiss architect known for uncompromising, minimally ornamented, exactingly crafted buildings. Whereas Zumthor has recently attained mainstream success – awarded the Pritzker Prize, selected for the Serpentine Pavilion, championed by Alain de Botton – Olgiati remains a cult figure. By cult figure, I do not only mean that he enjoys a small but passionate following. There is a cult of Olgiati, made up of only the most devout of architects, a select Donald Judd-loving, Wong Kar-wai-watching, capital-A-architect crew.

One does not attract a cult following by accident. A cult must be cult-ivated, the wheat separated from the chaff. Take, for example, François Roche’s infamous 2011 letter to Sci-Arch, in which he contemptuously declines an invitation to lecture and exhibit his work. Roche did not just spurn a PR opportunity. He also posted the letter on his website, proof to his followers of unstinting personal integrity. You see, cult architects ‘bend over backwards’ for nobody.

To try to understand how Olgiati has attained his status, you might flick through El Croquis edition no.156 (2013). Here you will encounter the work of a minimalist Swiss architect more or less like any other. You might then turn to Olgiati (2012), a small, slim book containing an illustrated transcript of an Olgiati lecture, which has been published by Birkhauser in several languages. Alongside evocative imagery, the book records a series of apparently straight-faced pronouncements from the architect, of which my favourite is: “it is vital than an architect should know what food suits his or her taste.”

Proposed pavilion by Valerio Olgiati on the Caumasee, in Flims, Switzerland.

Proposed pavilion by Valerio Olgiati on the Caumasee, in Flims, Switzerland.

Image: Courtesy Meyer Dudesek Architekten

However, neither of these texts will provide as much insight into the Olgiati mythology as the articles provided by his studio as one of the listed conditions. The first of these articles, from a+u issue 507, is a narcolepsy-inducing interview in which Markus Breitschmid asks Olgiati a single question: ” how is it possible for a building to exist in only one way and no other way if the architect does not believe in anything?,” and elicits a 2,574 word response. “I learned that the only way to make architecture that is not symbolic and not historical is to make buildings that are purely architectural,” claims Olgiati. If you can believe that architecture is capable of negating or transcending any symbolic and historical interpretation, you’re likely to accept that Olgiati’s work is pure architecture.

The other emailed article, written by expatriate Australian architect Peter Wilson for AA Files 65 , is most illuminating. Entitled “Valerio Olgiati: a visitation,” Wilson’s article plunges headlong into “the recent media success of the Olgiati oeuvre.” Writes Wilson: “for Olgiati, as for Le Corbusier, discourse is marshalled by a sophisticated understanding and instrumentalising of mass media,” which has “generated legions of fans, who now make uninvited pilgrimages to Flims, outmanoeuvring motion-sensor security lights as they scale the Olgiati perimeter wall.”

One can only speculate why this article, in which Olgiati is both venerated and ridiculed, was considered by his own studio as necessary preparation for an interview.

Visiting Center Swiss National Park, Zernez, Switzerland.

Visiting Center Swiss National Park, Zernez, Switzerland.

Image: Javier Miguel Verme

Man behind myth

Valerio Olgiati.

Valerio Olgiati.

Image: Courtesty Archive Olgiati

Finally, it was time to meet the man himself, albeit at a distance. The doyens of Sydney architecture – including Glenn Murcutt, Wendy Lewin, Richard Johnson, Neil Durbach, Camilla Block and Peter Stutchbury – assembled under an appropriately concrete-grey sky at the National Institute of Dramatic Art Parade Theatre for Olgiati’s lecture.

With groomed grey hair and near-transparent glasses, the middle-aged Olgiati dresses in the loose-fitting black garb of a sensei. But there are none of the dour pronouncements of the printed-word Olgiati. His kind, lilting voice conveys an unexpected charm. “Architecture is mainly something about how one looks at the world,” he tells us, launching into his first-person narrative while Tamara, his wife and business partner, remains seated with the audience.

From the outset, it is clear how much his father, Rudolf Olgiati, has shaped that outlook. The elder Olgiati was a revered figure whose work merged Modernist principles with vernacular Swiss architecture. Olgiati junior describes growing up in his father’s shadow, “confronted” by the 500-year-old objects his father collected and stashed in the barn. While Olgiati still lives in the family home, he refers to his work as a reaction against that parental legacy.

Accordingly, he has amassed his own collection, a set of fifty-five images which he calls an “Iconographic Autobiography.” Ranging from shadowy temple interiors to abstract art, archaic plans to classic houses, these images are shown at every opportunity alongside Ogliati’s ouevre. The effect is seductive, a mix-tape of motifs that all architects enjoy.

The seduction continues with a selection of projects, the first of which is the Bardill Studio in Scharans, Switzerland, one of Olgiati’s best known works. Offering the preface “this sounds like a mystification but is actually true,” he tells us that the studio’s dramatically sparse volume was a consequence of a budget shortfall. We are then told that each of the cast-in-situ flower decals that adorn the studio walls was individually hand-carved by a local craftsman. “We did not even consider a robot to do this,” says Olgiati, only deepening the mystification.

Bardill Studio in Scharans, Switzerland.

Bardill Studio in Scharans, Switzerland.

Hushed oohs and aahs accompany photographs of gorgeous red concrete walls, and continue into the next project, a skillion-roofed school auditorium. A succession of precise, utterly convincing concrete details confirms Olgiati’s reputation as the Swiss masterchef of reinforced concrete. But again the narrative falters.

The auditorium has been sited to create a “public space” within a larger campus, but presents an impenetrable twelve-metre high wall to its surroundings. Of his choice to create a monolithic concrete volume, Olgiati says, “I like to build in unities,” which fails to explain why he bisects the space with a huge diagonal column and a network of smaller beams.

Like the music studio, the auditorium is depicted without occupants. Unlike the small studio, which seemed tranquil in its emptiness, the cavernous auditorium is dark and forbidding. There is no discussion of the use and enjoyment of these buildings, only material considerations, structural forces, and the fascination of the object.

At this point, I begin to understand how Wilson’s article could be both complimentary and disparaging. An apartment building in Zug, Switzerland, features: “red concrete like in a catacomb. Everything is red. They are surrounded by this red architecture.”

What sounds like a Kubrick-esque nightmare is, in fact, spectacular. Reminiscent of Kahn’s Salk Institute, relentless concrete is enlivened by a rhythmic geometry of shadow and void. Less forgiving is the house planned for the architect and his wife on a large tract of land in rural Portugal. Not only is the house enclosed by a high wall with a lone window, but bedrooms are reached via a colonic forty-metre-long tract of corridor. Sitting on the concrete sofa in the concrete living room, says Olgiati, “you feel like you are at the end of the earth.”

“One can think of a building in the head,” claims the architect, “one does not need sketches or lots of plans to explain an architectural idea.” So committed to this idea is Olgiati that he refuses to adapt to the necessities of program, use or context. Sometimes his buildings are starkly elegant. Often they are just stark.

The architect’s architect

Any architectural approach this dogmatic and all-encompassing requires enormous effort. Ultimately, one wants to know: what motivates this effort? What is the id that operates behind this ego? Angelo Candalepas, creative director of the International Speaker Series, attempted to pose this question, in a sense, when he asked: “do you design spaces for spirituality or enjoyment?” Olgiati feigned confusion. “What is the difference between spirituality and enjoyment? I don’t know how to answer this question. Right now I just make everything in either white concrete or red concrete.”

Perm Museum XXI, Russia.

Perm Museum XXI, Russia.

This reaction brought huge laughs. How charming his reaction and childlike wonder seemed. However, shortly afterwards, Olgiati shifted gear to share an anecdote about Zumthor. Inviting comparison with his illustrious countryman, Olgiati described how Zumthor had lost a competition because he lacked awareness of the financial implications of his ideas. “He made everything wrong!”, joyfully exclaimed the man who a minute earlier could only think in terms of concrete, white or red.

Despite his obsessive-compulsive fondness for perfect squares and platonic solids (“I would find it strange to build with bricks, because for me the building would have to be a multiplication of the same brick dimension”), I suspect Olgiati is not the creature of instinct he would have us believe. Born and bred in his father’s office, his is a career of calculated provocation. From the seductive imagery of the “Iconographic Autobiography,” to his “pure architecture” creed, his work has been painstakingly tailored to inculcate other architects.

His buildings are alternately bleak and beautiful. Inside, however, there is only room for one. The removal of furniture, fixtures, even occupants, ensures that nothing distracts from the author’s voice.

Like Alberto Campo Baeza, a guest of the International Speaker Series in 2012, Olgiati craves control. Both architects have spent their lives in pursuit of that perfect moment beloved by photographers – the stillness of dawn, pools of shadow, an empty lawn – hoping to represent it forever in their buildings. Although this vision is at odds with that other contemporary utopia, the solar flare-enhanced architectural rendering, it is equally unreal.

Read architect Andrew Burns’ perspective on the talk, the mytholgy and the architecture of Olgiati here .

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Proposed pavilion by Valerio Olgiati on the Caumasee, in Flims, Switzerland.

Visiting Center Swiss National Park, Zernez, Switzerland.

Visiting Center Swiss National Park, Zernez, Switzerland.

Bardill Studio in Scharans, Switzerland.

Bardill Studio in Scharans, Switzerland.

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