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Introduction to New Media

Ismail Hakki Polat

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This presentation is a contribution to the definition of the New Media concept. Prepared by Ismail H. Polat. (Instructor in New Media Department @ Kadir Has University, Istanbul.


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Modern Day Media Presentation

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Following the rising of present modernity concept, I developed a project that focused on the modern day media presentation. The project depicted live events, file footages and recording of different clips showcasing advancement in technology and discoveries. The plan was a simulation of how media specifically the televised press presents the events as they happen; live and some as recorded. The intention of the project was directed towards alluding to concept and themes used in the media such as live coverage, use of experts in presentation and technical challenges experienced during these events. Further, the project was critiquing exaggerations of media in their reporting and how the presentation has changed over the years. The underlying intention of the project was to assess how the televised media adhere to the accurate and proper presentation of information and reporting.

In the audiovisual presentation, a presenter in a laboratory suite and safety goggles is captured and commences a news brief. The presenter starts by welcoming the views and introduces the first news to be presented by a lady. The lady explains, though not clear how the process of chemical separation is going to change, followed by introducing another live event going on at a construction site and finally invites the view to watch. The clip fails to stream, and the lady presenter apologizes and blames it on the passing cloud. She finally shifts the audiences to the main presenter who continued by inviting the viewer to another live stream of an advert of a male person who introduces himself with varying titles. The man introduces a safety suit and demonstrates how the suits are easily wearable and went on to showcase the different uses of the suit. Interestingly, the presenter’s explanation contradicts the reality as streamed. Finally, the presenter shifts the viewer back to the main presenter who explains an ongoing discovery at a certain institution. As he explains, it is evident that he exaggerates the whole coverage as recorded. Finally, the presentation ends with an unfinished clip of purportedly depicting a scientific discovery which the presenter links it to the safety goggle he wares. 


 Contextual Survey

The project is a presentation of depicting modern day media presentation. This project, therefore, is situated within the cultural media presentation, and how the concept of presenting news and information has changed over time. Media has, specifically the televised media has been the forefront of presenting discoveries, advertisement and presenting news. Over the years, televised, media has gain relevance and has been relied upon by many people across the world. This new trend has influenced the media to go a notch higher and endeavor to please and grasp the attention of the audience by use of strong terms and application of exaggerated concepts. This is what the project depicts, and has critiqued the presentations by simulating a live presentation (Kümpel 2015) .

In recent past, media has been found to be culpable of presenting false news and outdated coverage. In addition, they have fallen trap of numerous and embarrassing technical hitches and unclear sounds, improper presentation, undignified decorum and in some instances unapologetic for mistakes they stream live. One such scenario was witnessed in 2013 by Kerryn Johnston, a presenter in WIN news. In her presentation, Johnston started off without realizing that the cameras were on and it was not a rehearsal. Johnston was caught live saying she is feeling happy like a drunk person. She was embarrassed by the act and led to a delay of news presentation (Clarke 2013). Later in the night, another technical problem occurred that aired her earlier recording, and that was not the time to present since it was a recording. This is often scenarios in newsrooms, but they are not given much attention. The media directors, presenters and all the supporting team do not take much responsibility or attention to rectify repetition of such events. As depicted in the project, the presenter should make apologies for technical hitches and should be alert always since technology is at times not reliable and anything can happen (Barnhurst 2015) .

Live streaming and coverage is another new trend in news presentation. Media across the world is currently streaming live events from all over the world, which has sent and fastened news delivery. The project, therefore, depicts a trend in all media stations across the globe, which has embraced the modernity in news presentation. In addition, media have been brave enough to venture into dangerous and life-threatening territories with a sole purpose of presenting news and on timely delivery. This is well captured in the project as a presenter is seen recording footage in an institution that purportedly described scientific accessories of ongoing research and discovery. This new trend and drive to cover for news and events no matter how risky and hazardous it has gained root and this should be sustained by all media stations (Mandal 2015) .

The project only reposts for new trends in scientific discoveries and new technology. This gives focus and attention only to the new breed of researchers and scholars who are interested in new trends in the field of science. Media have managed to segment presentations for different audiences, which has assisted in customer satisfaction and retention in media stations that have such a plan. This new trend was not embraced by many media stations in the past and has recently gained root (Pressman 2014) . 

Analysis of Practice

The project was developed in that manner with an intention to present the main idea of critiquing the presentation of the news by the media and impose a challenge to modernity and Varn Garde theorems of change in modernity. I was meticulous to ensure that modernity is well presented in the project and to impose a challenge to media personalities, and the general stakeholder including the audience on their uptake of content by the media. The intention was to critique the media and challenge them to be at the forefront to present quality, accurate and fast information to the first class customer who is the audience. They should, therefore, care for their audience. Further, media should take charge and advantages of the advancement in technology and eliminate mistakes observed in often in their endeavor. In addition, the audience is challenged to be vigilance on the uptake of any content aired and presented in the media since some media station might fabricate and exaggerate information thereby making it untrue (Rosenquist 2016) .

Media has often been presented as the accurate tool, practitioners of journalism have been expected and viewed as perfectly meticulous and individuals who do not make mistakes. Further, the who idea of trusting what the media feeds the audience has since long not been criticized and challenged to present more relevant accurate information. For this regard, the project was tailored to expose instances or ways in which they manipulate the views by feeding them with incorrect, distorted and exaggerations information (McLennan 2017) . It was also to critic media culture in terms of their news presentation, setting, advertisement they make and the trend they endeavor to set. All over the world, the media is always on the front line to set new trends, new culture and give new information. With respect to this, the project has alluded that not all trends the media advocates for and sets are relevant and accurate. Despite the media being on the front line to critique other institutions both public and private when something goes wrong, no one criticizes the media. No one is mandated to judge them and tell them when they go wrong. The project was to sensitize the major stakeholder, in this case, the government, not to take charge and be sieving what the citizens are fed with by the media (Martin 2016) .

From the seminar, the field of science was put under scrutiny, and much applauding was called for the advancement they have made over time. True to the matter, science has been the backbone for the advancement of technology and the globe at large. In addition, the media cannot function without the help and the use of technology. The two needs to complement each other, where the technology should be the driving force behind quality, accurate and fast information delivery by all media station. In the same way, media should be in the forefront to spread news and insight about technological advancement and educate audiences about the use technology. Further, media should inspire more technology to be developed not only to be used and consumed by the media but to all areas and sectors of the human life. This, as indicated, was what the project is driving at ( Rosenquist 2016) . 

Media is failing to effectively use the right media to deliver quality delivery of the news, and there is numerous technological advancement out there that can be used. Present modernity as explained in the seminars represent the currently developed technologies while many sectors are failing to utilize or do not have proper knowledge about it. Further, the stakeholders in the field of science and technology should endeavor to simplify the advancements and make them easier to use. In addition, there should be employed experts in the media house to be on the front line to explain the use as well as allude to the importance of new technologies as they emerge. This would be in line with the Avant-Garde theory, and therefore audiences would have easy uptake of information presented in through the media ( Hart 2014) .

On the other hand, media is seen to take a stance and is, therefore, challenging the field of science and technology. As presented, there is numerous scientific advancement in the project that is falling. This, therefore, challenges all stakeholder in this field to be in the front line developing quality products that are not just meant for profiting corporations but they do not live up to the what there were praised and expected to. In many occasion, catastrophes have happened across the globe which is as a result of low-quality products that have been hailed as quality. Many lives have been lost due to the improper presentation of information by developers misleading consumers on the low-quality products. This culture is seen all over is done with intentions of making money at the expenses of consumers. Further, the proper test for the products should be done to give the most accurate information of products developed in this present-day modernity. The consumer is therefore advised to take precautions and care especially in the use of technological commodities that are not tested and have not been passed by respective bodies’ mandated to verify the usefulness of such products ( Abadi et al.2016) .

Summarily, the project depicts a modern media station with expert’s presenters, live coverage, advertisement and scientific analysis. The project was tailored to simulate the mainstream media presentation with special interest to modernity concept as applied by Avant-Garde theories. There are some instances in the media where technical hitches are evident. In other instances, media has been seen presenting improper and distorted information, with an intention to grasp the attention of the audience. Further, live coverage has been the new trend in mainstream media, and expert analysis has also taken root. The project criticizes both the media and the present day modernity in their failure to present and develop quality content which is accurate and trustworthy. Failure to do this has resulted in the loss of life, and their audiences are alarmed to be vigilant in the manner in which they take up media content and use technological devices.


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Introduction to New Media

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Introduction to New Media

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Gaming History. History of gaming So im going to be explaining from the first released game to the Newest game like the ps4,xbox one, and etc… So lets.

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1 CP586 © Peter Lo 2003 Multimedia Communication Standards and Delivery Methods.

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How to Create a Multimedia Presentation (& Tools to Use)

How to Create a Multimedia Presentation (& Tools to Use)

Written by: Orana Velarde

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A multimedia presentation can help you stand out, grab attention and leave a stronger impact on the audience. If you're wondering how to create a multimedia presentation without having to spend hours editing on PowerPoint, you're at the right place.

In this guide, you’re going to learn about:

Sounds good? Let’s get started.

Table of Contents

What is a multimedia presentation, how to create a multimedia presentation in 5 steps.

If you prefer watching over reading, here’s the video version of this article on how to create a multimedia presentation.

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A multimedia presentation is a type of presentation that uses several different forms of digital communication, such as video, interactive slides , audio clips, music and more, to get the message across.

In short, multimedia presentations go beyond the use of text and images. Including digital media like animation, video, audio, or interactive features like forms, popups and more can help enrich your presentations both visually and content-wise.

While you can create basic multimedia presentations with Microsoft PowerPoint, there are much more innovative and modern tools out there to help you create even better presentations, like Visme .

Visme's presentation software offers plenty of tools to create multimedia presentations. From video embeds to voiceovers to interactivity animated features, you'll find it all in one, robust platform.

Keep reading to find out how you can create an unforgettable multimedia experience with Visme.

Creating a multimedia presentation isn’t difficult, you just need the right tools. In fact, it’s as easy as the six steps in the tutorial below.

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Step #1: Define the purpose of your multimedia presentation.

Before you can start creating a multimedia presentation, you need to know exactly what you’ll be presenting about and why.

Jot down some ideas about what you want to achieve with your presentation.

You can achieve all of the above with a multimedia presentation.

Just make sure to have all the information you need to present in an orderly fashion so it’s easier when it’s time to create.

Step #2: Outline the content with visualization ideas.

Now that you have everything planned out and all your content is ready to be put into a slide deck, it's time to create an outline.

While creating the outline, think of ways that you can improve the story using different mediums.

For example:

Create a stunning presentation in less time

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Step #3: Select a presentation template and add your content.

Now, log into your Visme dashboard and find a presentation template that will be perfect for your project. There are lots of choices, from pre-designed presentations to customizable slide libraries in different styles.

In the case of a multimedia presentation, we recommend you go with one of the slide libraries. Slide libraries can also be referred to as presentation themes.

Visme has three presentation themes:

Each theme comes with a large slide library with hundreds of different options. You can mix-and-match slides to create your own, unique multimedia presentation.

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The slides in Visme's presentation themes are organized into groups, such as:

We suggest you add all the blank slides you need by following the outline you made in the previous step. Then, input the general content, images, backgrounds and design assets.

Next, add your logo, brand colors, fonts and branded imagery. When you have a Visme Brand Kit, that step can’t be any easier. The fonts are already set up in your editor as are the colors.

Use Dynamic Field to ensure your important data is consistent and updated across all your slides and projects. Once you place your information in the custom field , it will automatically appear on other slides containing the value.

Alternatively, create your presentation from scratch by starting with a blank canvas. Visme also offers content blocks and element groups to help you create a good presentation.

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Step #4: Add multimedia content.

At this stage, your presentation probably looks good-looking, but static. Let’s make it interactive by adding unique multimedia presentation tools.

Start adding multimedia content to the slides that need it. Follow your outline and visualization idea notes.

You don’t need to add a different type of media on each slide — that’s overwhelming. Aim for two or three types of media spread throughout the presentation to keep a balance.

Step #5: Review, download and share.

When you’ve added all your content, both regular and multimedia, it’s time to revise. Click on the “present” button on the top-right of your editor and take a look at your presentation as if you were a viewer.

As you go through every slide, take notes if you spot anything that looks off or unfinished. Then, go back and edit those slides until the presentation is just right.

Multimedia presentations can be presented or shared in several ways. For interactive presentations that include clicking or filling in forms, give your audience the best experience by:

designing infographics - download your infographic

Presentations that don’t require your audience to interact can be downloaded as videos and even editable PowerPoint files.

When you share a Visme multimedia presentation via a live link, you can track the analytics of who watched it, for how long and where. This adds another level to your team’s content creation.

Another option is to upload your presentation to SlideShare where other people can see your work. SlideShare presentations can easily be shared on social media as well.

Examples of Multimedia Presentations

Are you ready to create your own multimedia presentation?

Before you get to it, let’s look at some inspiring examples. Below, you’ll find some stunning Visme presentations, some of which are templates that you can customize for your own use.

We have also included some examples of presentations from other sources that we found interesting.

Example #1: Presentation with GIFs

You can quickly create simple and beautiful multimedia presentations with GIFs. At Visme, we regularly create multimedia presentations with GIFs to present new features and updates.

Check out one of our recent ones:

Made with Visme Presentation Maker

We create our custom GIFs, which you can also do using our GIF maker !

If you don’t have the time or resources for that, Visme has a GIPHY integration, which lets you search through millions of GIFs in lots of different styles inside the editor.

Integrate GIFs with content that complements, not competes with it.

Also, don’t overload your presentation with GIFs, especially if they are all different. Stick to one style of GIF throughout to maintain visual consistency.

Example #2: Animations and Narration

This is an example of a multimedia presentation that uses animations to liven up the story and the slides.

This is the type of presentation that can be easily turned into a video.  Each slide can have animated objects, illustrations, text and design assets.

Impact Radius from Fab Design on Vimeo .

You can create a presentation like this with Visme quite easily.

Simply record your voiceover on each slide and download it as a video. If you already have a voiceover from a project, upload it into your presentation project and trim the audio as needed.

Example #3: Narrators and Video

This presentation is on the longer side. It includes a balanced amount of media, like presenters in front of a slide deck, videos, interviews and charts.

Présentation Multimedia from Ressource video on Vimeo .

It’s also presented as a video for easy viewing. A multimedia presentation video like this one takes more work than others, as it has a large amount of content.

Example #4: Interactive Charts and Music

Multimedia presentations for business reports are more engaging with interactive charts. Visme charts are animated by default but you can add more interactivity with popups and links .

Top it all off with a music clip that doesn’t overwhelm or distract from the content of the presentation.

Example #5: Video

Adding video to presentations is one of the easiest ways to create a multimedia video presentation. Here's an example of a slide created in Visme that includes a YouTube video. Go ahead and press play to see it in action!

Embed YouTube videos or Vimeo videos easily by simply inputting the video URL.

Upload your own video, use the Visme video editing tools to trim the clip to how you need it. Select from our gallery of video clips to add as backgrounds behind other content.

Example #6: Zoomable Presentation with Video

This is a Prezi multimedia presentation about The Red Bull Stratosphere Jump.

It has a classic Prezi feel and navigation plus videos of the event. Not every presentation warrants this level of multimedia or interactivity but for a brand like Red Bull, it makes sense.

This style of presentation can be created with Prezi quite easily. They have a number of templates that you can use to create a multimedia presentation with a zoomable navigation style.

Example #7: Survey and Embedded PDF

The last example is a little different. It includes an integrated survey and embedded PDF. This is the perfect multimedia presentation to include in a blog post or on a website.

Take a look below at how a survey works inside a presentation and how an embedded PDF can be integrated with other content.

The 4 Best Multimedia Presentation Software to Get You Started

To create multimedia presentations, you need the right tools.

Below are four tools to help you create engaging multimedia presentations.

Software #1: Visme

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The first software on the list is Visme. The varied collection of integrations in our editor is just the right combination to create a multimedia presentation that will make an impact.

Usually, you need more than one software to create an engaging multimedia presentation. But if you're looking for a software that does it all, Visme's presentation maker is a great option.

Users have always been able to create multimedia presentations with Visme, especially with videos, animations and voiceovers.

But recently, we've added tons of new integrations and features to help you create unique multimedia presentations. For example, you can add links, GIFs, surveys, interactive maps and more.

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Software #2: Wistia

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Wistia is a video hosting, management and marketing software for businesses who want to have more control over their video content.

Embedding video is one of the quickest ways to create a multimedia presentation. If you're creating your presentation in Visme, you can easily embed Wistia videos in your slides.

You can also add videos into your presentation from YouTube, Vimeo and Vidyard. Check out the full list of Visme integrations here .

Note: When sharing videos that aren’t yours, make sure to add a description with the name of the creator and why you chose to share it.

Software #3: Typeform

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Multimedia presentations with surveys add an unprecedented level of interactivity.

Use the Typeform or Jotform integration to add surveys to your informative presentations or market research projects.

When you include a survey in a multimedia presentation, you’ll have to share it as a link or embed it on a site. This way, your audience can input the answers straight into the survey inside the slide instead of opening a separate link.

Software #4: Loom

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If you're not presenting your multimedia presentation in person, recording a Loom video and embedding it in your slides can be a great alternative for adding a personal touch.

Walk your audience through a tutorial, give a brief overview about a topic, shed light on your company and services, or simply introduce yourself. Loom videos offer tons of opportunities to make your multimedia presentation more interactive.

Software #5: Google Maps

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Include maps in your multimedia presentations to visualize geographic data or location information. Visme has two map creation options, the Map Maker and the Google Maps integration .

The Map Maker lets you create custom maps with color-coding and interactive popups that match the design of your project. Import map data from a google sheet or input it manually.

Add a navigable Google Map in all the default styles. Show specific location coordinates in a box that you can customize.

Create Your Multimedia Presentation With Visme

Now, you’re ready!

It’s time to start creating the best multimedia presentation for your audience.

When you sign up for our presentation software , you’ll find all the tools you need to create an engaging multimedia presentation your audience is likely to remember for a long time.

Create a Brand Kit to stay on brand easier and faster by uploading your logos, color palettes and fonts. Organize your assets and projects into folders to make them easier to find.

At Visme, we're always adding new features and integrations. You can keep an eye on our What's New page to stay updated with all the new cool, new stuff.

If you have a PowerPoint presentation that you'd like to enhance, import the PPTX file into Visme and add multimedia there. The PowerPoint slides will import as editable slides so you have full control of how the final project looks.

Sign up for our presentation software today and start creating slides that nobody can look away from.

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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How to Give the Best Social Media Presentation in 2023

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Raluca Cirjan

Jan 2, 2023

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A social media presentation is essential when you want to show your team the ROI of your latest social campaign or impress a client you’re trying to land. It’s an opportunity to create or strengthen a relationship. It’s your time to put your expertise into the spotlight and offer a glimpse into what you can achieve: nothing short of stellar results.

Create an engaging presentation, and you’ll take your audience on an imaginary journey where no social media marketing goal is too hard for you to accomplish. 

But how do you showcase your work and deliver your key message while keeping your audience hooked ? Get ready to learn everything you need to know to crush your presentation. Pair this new knowledge with our free social media presentation template , and you’re ready to conquer the world.

Navigate our guide to social media presentations faster with these jump links:

What is a social media presentation?

How to create a social media presentation.

A social media presentation is a visual document that shows how social media can be used to achieve specific goals or objectives . It can be used to pitch an idea to a potential client, to show how social media can be used in a marketing campaign, or simply to educate others about the benefits of using social media .

When creating a social media presentation , consider the following:

Where do you even start creating your presentation? Different environments and audiences require a different presentation and tone of voice. Your social media marketing presentation should point out the advantages of personalized social media content and drive your main message home.

Properly showcasing your work can help you make a good first impression on potential clients and build a stronger relationship with existing ones. With this in mind, let’s tackle the topic of presenting your social media work to clients. The smart way: with the right social media marketing presentation. Ready, get set, read!

Using eye-popping videos, pixel-perfect images, and engaging storytelling, social media platforms help brands increase awareness, connect with their potential customers, and boost sales.

Step 1: Research

Don’t skip your research and project discovery phase . Prepare an audit of the client’s existing social media presence, do a competitive analysis, understand the brand’s audience, and come up with content that is tailored to their needs. You can’t skip these steps if you’re looking to build a long-term professional relationship with your client and get the desired results.

After doing your research, think about the extra things that can help you make a great first impression. It’s not enough to know the client’s past social media activity.

Look into the company’s values and overall website performance . Show them you’re really interested in their business by making content suggestions that support and emphasize their core values. It might help if you have similar clients in your social media portfolio to prove your experience in that industry, but it’s not mandatory. 

A social media portfolio is a set of pieces of creative work that you can use to demonstrate your social media skills. It can be anything from past posts to analytic reports . 

Don’t be afraid to address both the brand’s strengths and weaknesses. If you are going to work with this client, their problems become your problems as well. Collaboration is one of the most common challenges in any business. The marketing department makes no exception.

Step 2: Choose your presentation environment

So you found out what your client needs in terms of social media presence, you understand the target audience, and you’ve come up with some brilliant content ideas. Hooray!

Now it’s time to start thinking about the way you are going to showcase those social media slides to your client.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. Are you maybe trying to save a ton of time and going with a premade template from Pitch’s proposal template collection or that lucky template you’ve used a few times before (and gotten amazing results with).

All of these solutions can work just fine up until the point when the client needs you to do a couple of changes. Then, a couple more.

Let’s analyze 4 environments you could use to present your work and explore what each of them allows you to do:

1. Planable

A dedicated tool is the right choice. Yes, it’s obvious we think that. It’s also true. 

how to schedule instagram posts planable

Planable offers one place to create, collaborate, showcase, and approve social media content. We help you preview Facebook, Twitter, LinkedIn, Instagram, TikTok, Google My Business, and YouTube posts — I’m outta breath with so many platforms we support — exactly as they appear when published.

We really offer one of the best marketing presentation formats you can think of. 

With Planable, you can visualize content by week or month and see everything at a glance across all your pages. You can strategically plan and schedule your content by dragging and dropping posts in your predefined time slots. One calendar, one integrated social media marketing strategy presentation across multiple channels.

modern media presentation

With Planable, teams can plan and create content for pretty much all the major channels out there. We’re talking about:

Showcase all that hard work described above to clients in all its beauty without relying on spreadsheets and clunky mockups.

Make social media presentations with Planable’s mockup pages

Have you ever taken a look at your work and went “boy, I’m sure looking forward to setting up a test page to show all this stuff to my client!”? No? Thought so.

The format you present your work is just as important as the work itself. And let’s be real, test pages and screenshot-laden PowerPoint presentations are messy.

Enter mock-up pages. In Planable, you can create a custom page for any of the 7 supported platforms quickly and hassle-free. You don’t even have to connect the actual page. If you don’t have permission and don’t want to ask the client just yet, you can still show them your work in context.

Here’s how you do it:

modern media presentation

While we’re at it, here are some of the details you can tweak to make your mockup pages as enticing and personalized to your client’s wishes as humanly possible:

Your mock-up page is ready for feedback and collaboration!

If you want to elevate your mockup page to the status of “totally publishable content”, simply connect it to a real account. You can find this option in your page’s settings:

modern media presentation

2. Powerpoint presentation or Keynote

Social media PPT presentations or Keynote slides can be distributed easily to the team and clients. You can use text, photos, illustrations , drawings, tables, graphs, and movies to effectively walk your audience through the presentation. So far, so good. You can choose to structure your work by social media channels (Facebook/LinkedIn/Instagram/Twitter posts), time (month/week/day), or formats (single image/video/carousel/gif, etc.)

Keynote presentation of Facebook posts for March

Unfortunately, even if you go the extra mile and manage to create previews of the social media posts and add them to your presentation, these are often incomplete. Take the carousel, for example. Showing the rest of the cards would imply extra mockups or a separate email with links to Google Drive, where you would have a folder with all the images.

3. Google slides

This is a useful tool for collaborative presentations. You can work on slides together with your team without any special software, and you can see what other people are doing at all times. Plus, every change made will be saved automatically, so there’s no need to worry about losing anything important. 

modern media presentation

Google Slides’ predecessor, PowerPoint, has always been a complicated tool that makes it hard to create simple presentations. Not everyone understands Powerpoint’s options and what they mean at first glance, which leads many beginners into confusion when starting out. By comparison, Google Slides is much more intuitive and user-friendly. 

Since Google Slides is a web-based tool, you don’t need to download any software, and you can start creating your slides from the get-go. You can easily embed videos (and other media you can think of), which makes it super convenient for social media managers looking to showcase their work or mockup accounts. 

As with any new software, there is a learning curve when you first start using Google Slides. Among the biggest drawbacks of this tool for presenting your social media work is the limited collection of themes and limited file types for exporting.

4. Social media test pages

Facebook Test Page with one social media post

Social media test pages are the closest you are going to get to the actual outcome of your work. These previews allow everyone to see what the posts are going to look like on the official pages. You can also invite your team and clients to post and leave feedback in the comment section of each post.

Even though it is time-consuming, a lot of agencies and social media managers still use this method to showcase their work. This proves that seeing social media posts as though they’re live before approving them is something that clients want and need.

But you’re the marketer here. You need to think about both the upsides and the downsides. Before embracing this solution, bear in mind that you would have to create one test page for every social media platform that the client is using. What happens when the person who is responsible for approving the content does not own a social media account on a particular platform? Another thing to take into consideration is the privacy issue. Your client trusts that no other people get to see that jolly Christmas campaign before it’s (at least) December.

Fortunately, you don’t need to look for solutions to these kinds of problems. It’s 2020. There are tools out there that solve both the challenge of presenting your work and receiving feedback. It’s not a secret. In fact, thousands of marketers have already chosen this type of solution. Fast collaboration. Easy planning. And support that will never, ever leave you hangin’.

Are you planning on sending a social media Powerpoint presentation with slides for each platform? Have you already asked your designer friend to create some mockups in Photoshop? Or maybe you still have those secret test pages where you preview what your posts are going to look like. All of these solutions can work just fine up until the point when the client needs you to do a couple of changes.

How to choose the right environment for your social media presentation:

Step 3: Draft an Outline

A presentation outline is a very important part of writing. It’s basically the skeleton of your essay, and if you’re going to have a good structure, then you need one. During the writing process, it’s key to make sure that your ideas are well organized. By writing an outline of what you’re planning on saying in a social media presentation beforehand, you can be sure that all of your points have a good transition and that you cover everything you set out to go over.

Step 4: Design & Organize

Roll up your sleeves and get ready to shape your random ideas into a concrete social media presentation. Now that you have an idea of what the message should be, the design and organizing step implies molding your ideas into a digestible and appealing form for your audience. You want them to lap up your content, so don’t skimp out on the creativity.

The first step is to make a list of all the information that you want to include in your presentation. From there, decide on an organizational structure for this information.

Here’s an idea of how you can structure your presentation in three broad sections:

How to give a social media presentation

We all know there are many things to do before delivering a presentation. You must be confident, practice in front of the mirror, organize your slides and devices , and take care of any last-minute changes. 

Delivery: how to ace your presentation

Preparation goes beyond last-minute adjustments. Here are a couple of valuable assets that will help you with presentations in general.

“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath

modern media presentation

The secret to making your message ‘stick’ is all in the details. Once you know what makes people remember things, it’s easy to formulate a coherent and compelling argument for them!

Chip & Dan Heath’s book does exactly that (and more). It helps you understand how to make your audience remember the core message of your presentation. How to formulate your vision so that it ‘sticks’ in their minds with a simple formula:  Simple, Unexpected, Credible, Concrete, Emotional, Story (yep, it spells success).

“How to sound smart in your Tedx talk” by Will Stephen

Stephen’s viral and hilarious Tedx talk shows the power of confidence, inflection, and empathy. It’s the perfect example of presentation skills at work. Here’s the gist of the presentation:

After the presentation

Your offline deck is just as important as your live presentation. It’s always great to follow up after your live presentation. Remind them what it was about, include some highlights, and thank them for their time. This will not only help you stay in contact, but it can seriously increase your chances of hearing back from customers or potential clients. 

Done with your presentation? Engaging online or following up has several benefits. 

If you’ve given a social media presentation, follow up by sending thank-you notes or surveys. This will make sure your message stays fresh in people’s minds. Your focus should still be on offering value, not taking up someone’s time.

Presentations Examples to Get Inspired

Need some inspo? Here are six hand-picked examples to get those creative juices flowin’!

1. Introduction to Social Media Strategy Presentation

Before jumping into the never-ending nebula of content ideas for social media, never underestimate the power of an efficient social media strategy. That’s what this presentation will cover: the main aspects of creating a social media strategy for your brand . As a true geek, my favorite slide of this presentation is the one that defines SMART Goals and gives a specific example. 

2. 10+ Social Media Tips – Social Media Starts with a Content Strategy

If your social media strategy is fired-up and ready to meet the social networks, check out these slides with straight-up tried social media content tips & tricks. Skipping the fluffy theories, Joe Pulizzi takes us through the steps of creating a content plan that makes sense by giving explicit examples. 

3. How to: Optimise Facebook & Youtube for your Business

Check out this presentation that takes you step by step through the use of Facebook pages and YouTube features. If you’re new to Facebook and YouTube as a business, Megalyn will help you build brand awareness using social media. 

4. TikTok Hashtag challenge – for content ideas proposals

Planning on using a specific social media channel in your strategy? Here’s how to present it to the client. Pick a specific direction for your social media content and describe it: present the general concept and its potential, and showcase the most popular campaigns and their results (if possible). Take this TikTok Hashtag challenge as an example: 

5. Launching something new? Here’s a Website Launch Plan Presentation

Here’s an alternative way to present a website without building it from scratch. Tip: always include a meeting agenda and a summary of your project in the presentation. This would prepare the audience for what the presentation will cover and will emphasize that you’re an organized person/team. 

6. Weekly Progress Meetings Presentations

Once you’ve set up a social media workflow with your team and clients, it’s time to set up a weekly progress meeting. These meetings will help everyone exchange insights, get clarity and solve or anticipate possible issues. It’s also a good time to point out the main goals you’re seeking to achieve by implementing a social media strategy. Here’s an example of what your presentation could look like.

Raluca Cirjan

Raluca Cîrjan, Digital Marketing Specialist @Planable.io. Advertising and social media enthusiast, fast learner & ailurophile. I believe that one joke a day keeps the doctor away. Feel free to share a funny story with me.

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Knock your next social media presentation out of the park

Written by by Lauren Cover

Published on  February 27, 2020

Reading time  6 minutes

As a social media professional, presentations are an inevitable part of your job and a vital part of your career growth . If that gives you nervous butterflies, not to worry! Honing your presentation skills takes time, patience and practice.

Presentations can be a challenge, but they’re also an opportunity. Whether you’re presenting a new social strategy , proving the ROI of a campaign or pitching business to a new client, the basics of successful presentation are the same. Follow these tips (and use this template ) to create a compelling social media presentation that keeps your audience engaged from start to finish. 

Do your research

The first and most important part of any presentation is research. It’s the backbone of the story you’ll be telling. Rather than heading to Google and scouring the web blindly, use these questions to guide your research:

What’s your focus and objective?

You don’t usually just give a social media presentation for kicks and giggles. Perhaps you’re trying to get executive buy-in for a new social tool, or you want to pitch a new strategy to your social team. Whatever your focus may be, your presentation should be mission-driven, intentional and working toward a solution. 

Some of that research may come from digging into your previous social efforts. Find concrete examples of social posts that worked in the past to support future goals and projects. Uncover content gaps and growth opportunities by listening to your audience. Hone in on your KPIs and look for markers of social proof and ways to assign value to your insights. 

Pulling in proof-points and data to support your thesis is important but don’t lose your focus. Use your research to narrow in on two to three key takeaways that will ground your presentation. 

Who is your audience? 

Research for your presentation shouldn’t be limited to your topic. You’ll need to do a bit of research on your audience as well. Who you’re speaking to should inform why and how you’re speaking to them. 

If you work in-house and represent a single brand, chances are you’ll be presenting internally to peers and leaders that know you, your work and background on your topic. But social media marketers that work in an agency have different challenges that likely require a bit more research. 

If you’re pitching a social media plan to a new client, a deep understanding of their brand, industry and business needs is crucial. Beyond their brand background, you’ll need to narrow in on the client’s pain-points, who their competitors are, their current social strategy and more.

Create your deck

Just as social media connects us to a wider world, so do stories. Great storytelling in your presentation will help keep your audience captivated from start to finish.

The “deck” you’ll be presenting acts as the outline for your story arc and your slides are your illustrations. Use this free, customizable social media presentation template to create a polished slide deck.

As you begin building and customizing your presentation, keep these best practices in mind to avoid presenting like Michael Scott.

Introduce yourself and your agenda

There’s a common piece of advice for speakers that goes, “Tell them what you’re going to tell them. Tell them. Then, tell them what you told them.” Following this framework will help set expectations with your audience and make sure you start and finish with impact. 

At the beginning of your presentation, add a slide introducing yourself and any presenting partners. After that, include an agenda slide that gives a high-level overview of your presentation. 

Consider also sharing your agenda ahead of time. This gives stakeholders an opportunity to respond with preliminary notes that could help you tweak your presentation so that it’s aligned with their expectations. This also gives your audience time to prepare questions ahead of time. 

Start with a hook

Engaging your audience early on in your presentation will help hold their attention throughout. With a good hook, you’ll lure people in and intrigue them from the get-go. A few of the most popular examples include shocking statistics, rhetorical questions, an interesting anecdote and inspirational quotes. 

Make slides succinct

Each slide you present should be simple, focused and void of unnecessary distractions. According to Paul Jurczynski, a TED Talk coach and cofounder of Improve Presentation, “The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide.” 

modern media presentation

Use colors with a purpose in mind

In many cases, your presentation should incorporate the color schemes found within your agency or brand style guide . For example, let’s say you’re giving a social media presentation to a new customer or client on behalf of an agency. The audience may not know you as an individual, but they have an existing relationship with your brand. Colors and fonts are a simple way to set off those brand recognition triggers and remind your audience that you’re a subject matter expert. 

If you’re going to branch out, your colors need purpose. Consider the emotions associated with colors . For instance, people associate yellow with warmth and energy, whereas red is often associated with excitement and passion. No matter what color scheme you choose, it should be consistent throughout your presentation. 

Incorporate data visualization

Social media marketing presentations often come down to proving ROI for stakeholders. Data visualization like graphs and charts are a compelling way to make your case.  

In data journalist David McCandless’s TED talk , he explains that the beauty of data visualization is that “ that we can see the patterns and connections that matter and design that information so it makes more sense, it tells a story, or allows us to focus only on the information that’s important.”

modern media presentation

Don’t get bogged down in mapping out every single data point you uncover during your research. The best graphs are simple graphs with takeaways that are easy to spot. Try highlighting key numbers or data points by using color, bolding or another visual treatment that makes them pop, like the example above from the Sprout Social Index . 

Show your work

It’s a social media marketing presentation, so naturally, you should share examples of your work on social media. Pull in screenshots of successful social posts to show how your tactics have worked for the brand(s) you represent. 

Wrap it up with a call-to-action

A powerful CTA always ties back to your original goal and encourages an action your audience can take once your presentation is over. Essentially, it’s your way to serve up a final take away and leave the ball in your audience’s court.

Plan your delivery

You’ve done your research, you’ve created your deck, now it’s time to plan your delivery. With the right approach, tone, prompts and pacing, your presentation could be about “nothing” and still be compelling. Just watch as Will Stephens does this masterfully.

Generate emotional responses 

As the great Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Data points and numbers are great but hitting points that generate an emotional response is even better. 

For example, if you’re pitching to new clients about growing their social communities and you’ve grown a social audience by say, 50% in the last six months, that’s incredible! Don’t be afraid to share your excitement. 

Not every point of your story is going to be exciting. Decide what emotions you want to tap into ahead of time. Are you trying to inspire, inform, engage or entertain your audience? The best presentations combine a little bit of each. 

Pump the brakes

While you may feel the need to get through everything as quickly as possible, don’t be afraid to pump the brakes. A lot of people tend to speed up when they’re nervous. Nerves are normal, just remember to slow down, enunciate and take deep breaths.  

Take a few moments throughout your presentation to check in with your audience throughout the presentation so they can ask questions or have a point clarified if necessary. If the people you’re presenting to aren’t familiar with an industry term or social media metric, they may need a bit more explanation. 

Work out the kinks ahead of time

Practice, practice, practice. Don’t just skim through your deck. Treat your practice runs like they’re the real thing. If possible, present to a friend or coworker you trust to give honest, constructive feedback. The more you rehearse, the more confident and comfortable you’ll feel. 

You’ve finished your presentation, but you’re not finished yet. After you present, send your audience and any stakeholders the final deck, remind them about next steps and action items that came out of the presentation, and finally, thank them for their time. 

Are you ready to create your next social media presentation? Use our free social media presentation template to get started.

Resources for you

The creator economy: making dollars and sense out of social partnerships, [workbook] social listening step-by-step in 90 minutes, the sprout social index, edition xviii: us forecast, prepare to launch with a social media campaign brief: template, recommended for you.

Social media and mental health: how to find a healthy balance

How social media jobs are evolving (and how you can advance them)

Overwhelmed at work here’s how to talk to your boss about burnout, brand awareness: what it is and strategies to improve it.

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.


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