essay about lead

Feb 15, 2023

Essays on Leadership for Students | 200 - 500 Word Essays

Are you writing an essay about leadership? Check out these examples!

Leadership is often defined as "the action of inspiring others to act in concert to achieve a particular goal." It signifies the harmony in actions that lead to a common objective. A genuine leader not only exudes confidence but also paves the way for their followers towards triumph. Over the years, various leadership styles have been identified and discussed by psychologists.

 Qualities such as intelligence, adaptability, extroversion, innate self-awareness, and social competence often emerge as the hallmarks of impactful leaders. There's a consensus that these traits mold an individual into an effective leader. Interestingly, some theories suggest that extraordinary situations can thrust an ordinary individual into the spotlight, bestowing upon them the mantle of leadership. It's also believed that leadership isn't a static trait but an evolving journey. It underscores the belief that with dedication and the right resources, anyone can hone their leadership abilities.

 True leadership goes beyond merely advocating for a cause. It involves taking responsibility, igniting motivation in others, and differentiating oneself from just being a 'boss'. A leader's essence lies in their ability to inspire and propel people towards grand visions, whereas a manager typically focuses on oversight and operational aspects.

What Is a Leadership Essay?

A leadership essay falls under the category of student application essays and serves to provide student admissions officers with insight into your past leadership experiences. Despite appearing to be very specific, this type of essay acknowledges that the nature and perception of leadership can vary significantly depending on the individual and the context.

 If you find yourself in need of further insights or a unique angle for your leadership essay, consider exploring an expert essay-writing tool designed to assist students in crafting compelling narratives by analyzing vast data and generating fresh ideas within minutes. In this article, we'll also delve into various leadership essay examples to offer a clearer understanding of the genre and inspire your writing journey.

4 Examples of Leadership Essays

Qualities of a good leader, introduction.

Confidence is the most important attribute first of all. One of the most important qualities in a leader is confidence in one's own abilities. A lack of self-assurance is fatal to a person's leadership potential. If you want others to follow you, you need to exude self-assurance. It's imperative for a leader to have faith in his own judgment and actions. How can people want to follow him if he doesn't even know what he's doing?

Every effective leader knows that they need to be an inspiration to their followers. A leader needs to set an example for his team. In addition, he ought to inspire them whenever feasible. A leader must also maintain optimism in trying times.

What qualities a good leader must have?

Leadership is the ability to influence and guide individuals or groups toward a common goal. A leader must possess several qualities to be effective, including:

Communication skills: A leader must be able to communicate their vision and goals clearly and effectively, both verbally and in writing. This requires excellent listening skills, empathy, and the ability to adapt to different communication styles.

Emotional intelligence: A leader must be able to understand and manage their own emotions, as well as those of their team members. This includes being able to understand and respond to the emotions of others, and handling conflicts in a constructive manner.

Visionary: A leader must have a clear and inspiring vision of the future, and be able to articulate this vision in a way that motivates others to work towards it.

Strategic thinking: A leader must be able to think critically and creatively to identify and solve problems, make decisions, and develop plans and strategies to achieve their goals.

Flexibility: A leader must be able to adapt to changing circumstances and be open to new ideas and perspectives. This requires the ability to embrace change, be innovative, and continuously learn and grow.

Integrity: A leader must have strong ethics and values, and be willing to make difficult decisions that are consistent with their beliefs. This requires honesty, transparency, and accountability.

Decisiveness: A leader must be able to make tough decisions quickly, without undue hesitation or procrastination. This requires courage and the ability to take calculated risks.

Empowerment: A leader must be able to delegate responsibilities, give team members the resources they need to succeed, and foster a sense of ownership and accountability among their team.

Conclusion 

These qualities are essential for effective leadership, and when combined with hard work, determination, and a commitment to excellence, can help leaders to achieve great things.

How one can be a Great Leader?

Leadership is the act of performing the duties of a leader. In the business world, for instance, it is essential to have someone in charge of a team to ensure everything runs well. Effective leadership is essential for any group that wants to maximize its prospects of success.

Leadership Comes from Experience

As we've shown, leadership can be innate in some cases but is more often learned through practice and exposure. Sometimes the best traits of a leader must be learned over a lengthy period of time, so that one can become a notable one, proving that leadership is not always about a person's innate qualities. Leaders should continuously be on the lookout for opportunities to grow their leadership skills.

Nobody can disagree that experience is a key component of leadership. Numerous examples exist to back up this claim, such as:

Instance 1:

Our school's head boy or girl has traditionally been an older student who has been around for a while and thus has a better grasp of the ins and outs of school politics.

Instance 2:

When there is a vacancy for a team leader, it is common practice for the employee who has consistently put in the most effort and attention to the office job to receive a higher number of votes than their coworkers. 

“The best teacher for a leader is evaluated experience.” - John C. Maxwell

How one can be a Great Leader/Skills to be a Great Leader?

Effective leadership is a skill that develops through time. Developing into a leader with all the qualities that are needed takes a lot of hard work and potential. Being a prominent leader calls for a wide variety of traits. Some of these characteristics are addressed in further detail below:

One should be a Good Communicator

To be an effective leader, one must be able to convey his thoughts clearly to his/her/its subordinates.

Should have Confidence

The individual should have faith in what he says and does.

Give Credit to other Team Members too

A leader not only needs to impose his viewpoints and opinions instead he must also hear to the suggestions of other members of the team and offer them credit if their concept is appropriate.

Good Bond with the Team

A leader's ability to command respect from his team members depends on his ability to develop and maintain positive relationships with them.

Leads with Responsibility

A leader needs to be completely committed to his position. It's important that he takes on responsibility so that he can effectively deal with the various challenges he will inevitably face.

Any group or organization needs a leader above all else. Leadership development takes time and effort. One needs to have lived through a lot to be an effective leader. It's not enough to simply have years of experience in the field; one must also have the traits that make one an effective leader. You can't be a great leader unless you possess certain traits.

What makes a Good Leader?

Trying one's hand as a leader appears easy when viewed through this lens. Is that so tough? Of course not; leading is difficult, and not everyone aspires to be a leader. The vast majority of us have settled into well-established careers where we report to superiors and make a living. Still, not everyone is content to go along with the crowd. They become leaders in whatever field they pursue. A leader is an example to followers and will prioritize the needs of those around them.

Some Unique Qualities of a Leader

Many individuals resort to their leaders to vent their frustrations, therefore it's important for them to be good listeners.

A leader ought to be completely forthright; they can't play favorites or give anyone preferential treatment. One of the most essential qualities of a strong leader is the ability to make decisions with integrity.

They need to be aware of the bigger picture and understand what makes an individual stand out or become a leader. It's their expertise in addition to other distinguishing traits. Their awareness of current events and the results of recent studies is essential. In many ways, this is helpful, and it's the leader's responsibility to stay current.

Since some might not understand them, they should utilize straightforward, easily comprehended language. Leaders need to be able to communicate effectively at all times. In reality, what sets them apart is their exceptional communication skills. Adolf Hitler was such a gifted orator that his followers believed every word he said.

No matter how you're feeling or what's going on in the world, if you listen to a leader, they may make you feel energized. Since leaders are in charge of inspiring confidence in their followers, they can't afford to be wary or unsure of themselves. People tend to blindly follow their leaders.

Whether you're a leader or a doctor, you should devote yourself completely to your chosen field. Everything we do is for the benefit of others; engineers, for example, spend much of their time designing and constructing buildings for other people. So, take pride in what you do, and if you possess the aforementioned traits, you are also a leader who doesn't have to rely on others to succeed. No matter what you do, aspiring to leadership positions will always benefit others.

What is Leadership in Management and what are the weaknesses and strengths of a Leader?

Simply said, leadership is acting as a supervisor or manager of a group. Different mental pictures pop up when we hear the word "leadership" used in conversation. One might think of a political leader, team leader, corporate leader, school leader, etc. Leaders facilitate order and efficiency in the workplace. Teamwork and success are fundamental to effective leadership. Leaders utilize their managerial abilities to establish courses and guide their teams to success.

Strengths and Weaknesses of Leadership

Able to express oneself more clearly

Growth of character.

Self-awareness.

Possession of teamwork skills.

Gain assurance in yourself.

Weaknesses:

Acting favorably toward one's teammates.

Having no faith in the leader.

Thinks they're better than everyone else, but act hypocritically.

Not living up to the promised standard.

Insufficient morals.

Leadership and Management

Management and leadership are inextricably linked to one another. Leadership and management are both vital to the efficient operation of an organization; but, they accomplish very different things in the process. Leadership is a necessary skill for anyone aspiring to be an effective manager. The terms management and leadership are synonymous with one another. In this manner, we are able to draw the conclusion that a manager who demonstrates the traits of a successful leader is, in fact, a manager who is effective.

Leadership in School

Leadership is essential in nearly every group, as we've seen above. That group includes one's educational institution. Every school needs an outstanding figure to serve as its head of school. Class monitor, assembly captain, cultural leader, etc. are all examples of leadership roles that can be taken on at school, but this raises the question of what makes a person a successful school leader.

Any student hoping to be chosen as a student body leader will need to demonstrate a wide range of competencies. He or she needs to be a consistent student who pays attention in class and does well in extracurricular activities. For the simple reason that no intelligent and hardworking kid would ever be considered for leadership. Student leaders are most often selected from among those who participate fully in all activities.

Leadership in Organization

Leadership in an organization, also known as organizational leadership, is the process of establishing long-term objectives that further the company's mission and help it reach its ultimate destination. This is a classic illustration of how Bill Gates often works with his team: they agree on a strategy, and Gates implements it. To the same extent, it is the responsibility of the leader in each given organization to determine what it is that the group is trying to accomplish.

Leadership in Politics

Leadership in politics, also known as political leadership, is the process of becoming actively involved in a political party in the role of a party leader. Knowledge of political processes, their outcomes, and the political agenda is central to the idea of political leadership.

An effective leader can be developed in anyone who has the determination and drives to do so. Both the strengths and the areas for improvement should be nurtured. Whether in the classroom, the workplace, or the political arena, leadership is always necessary. Therefore, one can exercise leadership anywhere they like inside their own organization.

What are the types of Leadership?

The ability to lead is a rare trait that not everyone possesses. The ability to do so is a gift, so count your blessings if you possess it. It's recommended that you hone it even more so that you can propel your career forward and serve as an example to people around you. However, it is crucial to grasp the various leadership styles before you go ahead and polish your skills.

Types of Leadership Styles

Democratic Leadership

In this style of management, subordinates are given a voice in decision-making. Although the subordinates' efforts are highlighted, the leader is ultimately held responsible for the group's actions. Many people find this type of leadership to be effective.

Transformational Leadership

Transformational leaders motivate and inspire others to adopt new behaviors and ways of thinking in order to improve their own performance and that of their teams and organizations. A transformational leader is someone who encourages their team to strive for greater things and works to boost morale and output.

Team Leadership

A good leader fully incorporates his team into the task at hand. Members of the team are motivated to reach their goals and advance in their careers thanks to the leadership of the group.

Strategic Leadership

It requires a chief executive who doesn't restrict himself to brainstorming sessions with his superiors. He contributes on every level of the team. He is well-liked for his ability to unite the need for fresh ideas with the necessity of grounding them in reality.

Autocratic Leadership

The leader in a command and control structure is the center of attention. The chief executive has absolute power in this setting. He decides things on his own, without polling his staff. He relays this information to his staff and stresses the importance of swift action. The buck stops with him, and he alone must answer for his actions. Not much room for negotiation exists. It's no secret that this method of leading has its detractors.

Visionary Leadership

This kind of leader appreciates the abilities and requirements of his team members. He describes his ideal outcome and the teamwork that will be necessary to attain it.

Coaching Leadership

Leaders who coach their teams do so regularly in an effort to raise output. He inspires his employees to do better and works to keep them motivated. This approach to leadership has been much praised.

Facilitative Leadership

With occasional guidance, a facilitative leader ensures that the process runs smoothly for his team. As a precaution in case his team is ineffective. If the team is highly effective, the leader will take a hands-off approach.

Cross-Cultural Leadership

The leadership of this type is necessary when interacting with people from various cultural backgrounds. Because of the wide variety of cultures represented in the workforce across the United States, many managers and executives hold cross-cultural positions.

Laissez-Faire Leadership

The members of the team are given responsibility in this style of management. They are free to choose how they spend their time at work, with minimal oversight from the boss. It's not a good way to lead, according to experts.

Transactional Leadership

An interactive approach is integral to this kind of leadership. When team members successfully implement their leader's ideas and choices, they are rewarded with immediate, material benefits.

Charismatic Leadership

In order to bring out the best in his followers, this kind of leader makes the effort to change their attitudes, values, and actions.

This article should dispel the notion that leadership qualities can't be further subdivided. It should also assist you in pinpointing your own personal brand of leadership so you can perfect it over time.

Final Words

In conclusion, leadership is a complex and multifaceted concept that involves various qualities and skills. Effective leaders possess traits such as integrity, vision, empathy, decisiveness, and the ability to inspire and motivate others. They are able to navigate challenges, make difficult decisions, and lead their team toward success. Leadership also involves continuous learning and self-improvement, as leaders must adapt to changing circumstances and remain relevant. Effective leadership can have a positive impact on both individuals and organizations, fostering growth and creating a culture of success.

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Leadership Essay for Students and Children

500+ words essay on leadership.

First of all, Leadership refers to the quality of leading people. Probably, it is one of the most important aspects of life. Above all, Leadership has led to the progress of human civilization . Without good Leadership, no organization or group can succeed. Furthermore, not everyone has this quality. This is because effective Leadership requires certain important characteristics.

Qualities of a Good Leader

First of all, confidence is the most quality. A leader must have strong self-confidence. A person lacking in confidence can never be a good leader. A person must be confident enough to ensure others follow him. The leader must have confidence in his decisions and actions. If he is unsure, then how can people have the desire to follow him.

A good leader must certainly inspire others. A leader must be a role model for his followers. Furthermore, he must motivate them whenever possible. Also, in difficult situations, a leader must not lose hope. How can a leader inspire people if he himself is hopeless?

Honesty is another notable quality of a leader. Honesty and Integrity are important to earn the love of followers. Above all, honesty is essential to win the trust of the people. Probably, every Leadership which loses trust is bound to fail. People will not work with full effort due to an immoral leader.

Good communication is a must for a good leader. This is because poor communication means the wrong message to followers. Furthermore, good communication will increase the rate of work. Also, the chances of mistakes by followers will reduce.

Another important quality is decision making. Above all, if a leader makes poor decisions then other qualities will not matter. Furthermore, good decision making ensures the success of the entire group. If the leader makes poor decisions, then the efforts of followers won’t matter.

A good leader must be an excellent innovator. He must display a creative attitude in his work. Most noteworthy, innovation is a guarantee of survival of a group or innovation. Without creative thinking, progress is not possible.

Get the huge list of more than 500 Essay Topics and Ideas

Real-Life Examples of Good Leadership

Mahatma Gandhi was an excellent example of a good leader. He was a staunch believer in non-violence. With his brilliant Leadership skills, he made the British leave India. Probably, this was the most unique independence struggle. This is because Gandhi got freedom without any violence.

Abraham Lincoln was another notable leader. Most noteworthy, he ended the slavery system in the United States. Consequently, he made many enemies. However, he was a man of massive self-confidence. His struggle against slavery certainly became an inspiration.

Sir Winston Churchill was a great patriotic Englishman. Most noteworthy, he led Britain in the 2nd World War. Furthermore, he was extremely inspirational. He inspired Britain to fight against Nazi Germany. His great communication motivated the entire country at a time of hopelessness.

To conclude, Leadership is required in probably every sphere of life. Good leadership is the door to success. In contrast, bad leadership is a guarantee of failure. Consequently, good leaders are what make the world go round.

FAQs on Leadership

Q.1 Which is the most important quality for being a good leader? A.1 The most important quality for being a good leader is self-confidence.

Q.2 Why Sir Winston Churchill is a good leader? A.2 Sir Winston Churchill is a good leader because he inspired Britain to fight in 2nd World War. Furthermore, his excellent communication also raised the motivation of his people.

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• School Education /

Essay on Leadership: Samples in 100, 200, 300 Words

• Updated on  
• Oct 7, 2023

The concept of leadership has been known to us since ancient times, from Ashoka: The Great to modern-day democratic leaders. Whether it’s politics or business, sports or entertainment, leadership is an essential part of human society, Leadership is the art of inspiring and guiding people towards a common goal. 

Critics might argue that being a leader is just about holding a prestigious position and living a fancy life. That might be 1 in 1000 cases, as leaders across the globe work for the welfare and development of their people and country. Below we have discussed some essays on leadership where the multifaceted roles of this position are highlighted. 

This Blog Includes:

Essay on leadership in 100 words, essay on leadership in 200 words, essay on leadership in 300 words.

Also Read – Essay on Summer Vacation

Leadership involves a set of qualities, values and actions, which are focused on the benefit of people and their country. A person holding the position of a leader plays a pivotal role in every facet of life, influencing the direction and success of organizations, communities, and nations. To become a leader, one must have a clear vision to understand a future state that is better than the present and communicate that vision to their team or followers.

A leader’s actions should be aligned with their words, and they must demonstrate their honesty, transparency and ethical behaviour. Trust is the foundation for any successful leadership, and it is built through consistent ethical conduct. 

Leadership is a complex and multifaceted concept and is an essential part of developing a society or organisation. Leadership can involve various positions and types, from democratic to autocratic, where the leaders inspire and empower their teams, fostering an environment where individuals can thrive and achieve their fullest potential.

Effective leadership involves skilled communicators to can convey ideas, expectations, and feedback clearly and persuasively. They also listen actively to their team’s input and concerns. A great leader empowers a team of professionals by entrusting them with responsibilities and decision-making authority. With the formation of delegates, the power of leadership is divided among different authorities who are responsible for fostering growth and development among team members, making the organization more robust.

Some of the fundamentals of leadership are authenticity, integrity, ethical behaviour, a clear vision and other vital traits. Trust is the bedrock of leadership, and it is built through honesty, transparency, and consistency in actions and decisions. A leader who understands and cares about the needs and concerns of their team fosters strong relationships, promoting collaboration and cohesion.

At last, leadership is more than a title; it’s the embodiment of vision, integrity, empathy, communication and resilience. Effective leaders work to bring positive changes, inspire people around them and create a sense of purpose and direction in their terms and organizations.

Also Read – Essay on Cricket

Leadership is a vital concept for the welfare of a society, community or country, depending on what the leadership is about. A leader transcends boundaries and is fundamental to human endeavours in various domains. Their job involves the ability to influence and guide a group of individuals toward achieving a common objective. Effective leadership is characterized by a combination of qualities, skills, and behaviours that inspire, motivate, and empower a team.

The first and most important aspect of a successful leader is having a clear vision. A clear vision works as a guiding light, outlining the desired future and providing a sense of purpose and direction for the team. Leaders with a compelling vision can inspire and rally their followers, creating a shared sense of purpose. 

The other cornerstone of leadership is integrity. Leaders must demonstrate honesty, transparency, and ethical behaviour. Trust, which is essential in any team or organization, is built on the foundation of integrity. When people believe that their leader acts with integrity, they are more likely to follow willingly and commit to the cause. 

Another trait that is essential for effective leadership is empathy. Leaders with empathy understand and connect with the emotions, needs, and perspectives of their team members. By showing compassion and actively listening, they create a supportive and inclusive environment that fosters trust and collaboration.

Apart from these traits, other important qualities for effective leadership include effective communication and interpersonal skills. A leader must be able to articulate their vision, goals, and expectations clearly and persuasively. 

In conclusion, leadership is a multifaceted concept that plays a pivotal role towards the positive growth and development of organizations, communities, and societies. Effective leaders inspire their teams, create a sense of purpose, and drive positive change. Leadership is not merely a position; it is a journey of personal growth and a commitment to serving the greater good.

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Some of the synonyms for a leader are: Coach, Captain, Principal, Chairman, Kingpin, Boss, CEO, etc.

What makes a good leader is their ability to persuade people using their effective communication skills, having a clear vision working towards the welfare of society, and taking responsibility for their actions.

Writing an essay on leadership in 200 words must include the fundamental aspects of leadership and the qualities they must possess. Effective leaders around the world create a supportive and inclusive environment where people can thrive and contribute their best efforts. They inspire a shared sense of purpose, foster collaboration, and guide their teams toward achieving collective goals.

For more information about such informative articles, visit our essay writing page and make sure to follow Leverage Edu .

Shiva Tyagi

With an experience of over a year, I've developed a passion for writing blogs on wide range of topics. I am mostly inspired from topics related to social and environmental fields, where you come up with a positive outcome.

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Leadership Essay

27 August, 2020

12 minutes read

Author:  Richard Pircher

As a college student, you must write essays on a regular basis since the latter is one of the most common types of home assignments. All this means is that in order to get good grades and be successful with writing the papers, you need to have a sound understanding of the structure. Additionally, what you should never neglect is the variety of essay types. Indeed, your essay will significantly differ from one type to another: description essay will most likely have a structure that is slightly different from an argumentative one.

What you may have already encountered in your academic life is the work on a leadership essay. Although it sounds pretty complicated and vague, it is mostly possible to master an essay on leadership. Below is a guide for you to get an insight into this particular essay type.

What is a good leadership essay?

A good leadership essay is the one in which the essay writer has fully covered the topic of leadership and understood its core ideas. More specifically, to end up with a flawless leadership essay, you will need to indicate what makes a person a good leader. For achieving the latter, you will most likely need to conduct research and trace how a particular person reaches his or her goals. In other words, the task is to discover which actions the person undertakes, what their followers say about him or her, and how the person organizes the work. So, a leadership essay implies providing real-life success examples and further revealing them.

Above all, a good leadership essay is the one that follows a precise, clear, comprehensive structure. Structuring your essay about leadership in the most coherent way leads to a win-win situation: you have fewer troubles and barriers to writing a brilliant essay, and your teacher is able to comprehend the essay easily. This guide is what you will need to refer to to get an insight into how the flawless structure for a leadership essay looks like and how it will let you take a benefit.

How to write a Leadership essay?

To write a leadership essay that stands out, you first need to brainstorm all the ideas that you have and come up with a topic for your essay. If you are struggling with this step, you may think of some of the most influential people, read about them, and find out what makes them unique. Or, you can pick any topic which is mentioned at the end of this article. After you have chosen an issue, it is time to structure your essay appropriately.

As you already know, an essay constitutes three essential sections: introduction, main body, and conclusion. Below is the more detailed description of each of the parts.

Introduction

Of course, your leadership essay introduction will always vary depending on the topic of the essay. However, you can always begin by stating your vision of leadership regardless of the topic. Additionally, to motivate the reader and instantly catch his or her attention, you may use a quote of a famous leader, or simply a quote which you find relevant to the topic. Be aware that you should avoid outlining the essence and the role of the leadership in your introduction; leave it for the body paragraphs.

What you may also do in your leadership essay is ask a question, which will most likely intrigue the leader. Or it will at least give your reader an overview of what you will dwell on  in your essay.

Body Paragraphs

You will need to divide the main body into 3-5 paragraphs to make the structure more comprehensive. What you have to do at this point  is  give your reader a sound understanding of your ideas. Therefore, try to fit each idea in a single body paragraph so that you do not confuse your reader. Do not hesitate to indicate your examples to strengthen your arguments. For instance, you may explain a fact that makes a particular person you are writing about a real leader.

Also, always stick to your thesis statement and don’t forget that the body paragraphs should reveal the parts of your thesis statement.

As you may already know, you need to restate your opinion and briefly summarize all the points from the main body in conclusion. For instance, if you wrote your essay on qualities of an effective leader, state the most fundamental qualities and indicate why they matter the most. Besides, try not to copy what you have already written in the body – it is better to restate your opinion using different words. And, of course, beware adding any new and extra information; indicate only those points that you have already outlined in the text. Finally, keep in mind that it is always favorable to keep your concluding remarks short.

Leadership Essay Examples

Writing a leadership essay requires some research and time. In case you feel the necessity to go through an essay example, below is a leadership essay sample you can refer to.

Is leadership an inborn or an acquired feature?

Is everyone capable of becoming a leader, or is this ability innate? A lot of researchers have been struggling to answer this question. One assumption about leadership implies that the leader is the person who possesses particular characteristics. Another assumption claims that leaders are capable of acquiring specific features over their life span. As the evidence shows, leaders own many features that distinguish them among others and make more and more people become their followers. These might be cognitive abilities, psychological traits, professional qualities, and a lot more, and all of them will be either acquired or innate. Based on the importance of leadership qualities, such as commitment, stress resistance, and the ability to make quality decisions, it is reasonable to claim that leaders are made, not born. 

One can deem commitment as one of the top fundamental qualities of the leader. In essence, such a feature indicates that a person is passionate about the common goal, strives to be a team player, and makes every effort to reach a shared goal. As the history shows, none of the successful companies was uncoordinated by an influential, committed leader: Apple, Amazon, Microsoft – all of these companies are examples of dominant teams led by a dedicated leader. A committed leader also inspires his or her team to achieve common goals and put more effort into the shared activity. Besides, commitment is unlikely to be an innate feature; it instead comes with experience. This is so, since commitment implies dedicating oneself to the shared task, and one can reach it only via learning and continuous self-improvement.

Stress resistance is another incredibly important feature that every good leader should possess. This is because only a stress-resistant leader has sufficient capabilities to overcome any complexity and not let the anxiety and stress prevent him or her from making proper decisions. Besides, such a leader will most likely have a positive influence on the team, as long as leading by example will motivate the team members to attain the same emotional stability. What is so far familiar about stress resistance as an effective leader’s feature is that it can be either innate or attained. However, although some researchers admit that emotional stability is something one is born with, it is not entirely true; many people still put a great effort into self-improvement, changing the attitude to unfortunate situations, and so on. Therefore, being resistant to stress can be mostly attributed to a personality.

An ability to make high-quality decisions most likely determines the chances for an enterprise’s success. In particular, such quality is incredibly fundamental for a company of any size and professional orientation. Additionally, it is one of the top tasks of a good leader to make final decisions. What he or she should do implies brainstorming, discussing various opinions in the group, making forecasts, analyzing all the pros and cons. However, the leader is the one to make a final decision. Thereby, he is in charge of researching the market, discovering all the hidden truths, and analyzing the organization’s potential and capabilities to result in the most effective decision. As it flows logically from the latter, an ability to make sound quality decisions is purely a professional quality. This leads to the conclusion that one has to work hard to become a genuine leader and master the skill of making effective decisions. 

Overall, the leader may possess a multitude of different skills and master them perfectly. However, what has so far become transparent is that any leader, regardless of which team he leads, must possess three essential qualities. These qualities are commitment to the common goal, ability to handle and resist stress, and, finally, an ability to make effective decisions. All of the three qualities are most likely to be acquired over a lifetime. The statement below leads to the conclusion that even though some qualities can be innate, most are not the ones that leaders are born with. Hence, this answers an essential question: leadership feature is acquired, and not necessarily inborn.  

20 leadership essay topics

When coming up with your next leadership essay topic, it is imperative to brainstorm ideas and think of what leadership might be related to. If you are struggling with a topic of the importance of leadership essay or any relevant type of essay, you may quickly take a look at some of the possible topics we prepared for you:

• What are the main qualities of the leader?
• Successful Time Management as a feature of an effective leader
• The role that rhetoric plays in leadership
• The most exceptional leader in the history of the 20-th century
• The role of female leadership
• What are the challenges of the leader of the 21-st century?
• How college helps students develop leadership skills?
• Qualities of the leader that motivate people to follow them 
• Top things to avoid doing to become a team leader
• Examples of effective and ineffective leadership in the history
• Top techniques for developing leadership skills
• The interconnection of creativity and leadership 
• Is a university’s role fundamental in developing leadership skills?
• Dictatorship as an anti-example of leadership
• Liberal vs Authoritative leadership: which one works better?
• The influence of the leader’s role model on the followers’ mindset
• Main difficulties that the new leader may face in a new team
• Leadership of today vs leadership of the past: what has changed?
• Reasons why I want to become a member if the leadership program
• The role of cognitive abilities for the leader 

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Art Research Paper Topics

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Essays About Leadership: 5 Essays And 10 Simple Prompts 

If you’re writing essays about leadership, this article will help you realize what it’s all about and find helpful examples and writing prompts .

Behind the most successful groups and organizations is an excellent leader. We can see this in politics, big corporations, and even one-day events such as weddings or graduations. Someone needs to be in charge to shepherd the others in reaching objectives. And that someone should have the qualities of an effective leader. 

Before writing about the skills and qualities of a great leader, you need to read about what makes them one. Below are 5 examples you have to see to accumulate knowledge about leadership to better relay your thoughts on your essay paper.

1. Long Essay on Leadership by Prasanna

2. meaning, nature, and importance of leadership by smriti chand, 3. strength and weakness of leadership and leadership in management by harshita pandey, 4. effective leadership by tanuja a, 5. short essay on mahatma gandhi and his leadership by sarathi, top 10 writing prompts on essays about leadership, 1. your definition of leadership, 2. your great leader, 3. are leaders born or made, 4. the qualities of a good leader, 5. power corrupts, and absolute power corrupts absolutely, 6. leadership in different situations, 7. influence of a leader, 8. gender differences in leadership, 9. leaders are good listeners, 10. challenges faced in leadership.

“A leader is simply not someone who will please everyone on his way. A leader is someone who has the courage and intent of mind to take tough decisions.”

Prasanna discusses how leaders are put in their positions to achieve goals, not to please their followers. The author digs into how functional leaders can also be unloved by the people they lead.  Some good qualities of a leader are also mentioned, such as confidence, integrity, being inspirational, and having clear goals.

“The leader is at the centre of group’s power structure, keeps the group together, infuses life into it, moves it towards its goals, and maintains its momentum.”

Chand explains the importance of leadership and what a leader should be. This essay relays how the power and influence of a leader depend on the group’s size. The writer also describes the roles of leaders and followers. They need to work together to reach their goals. 

“It is not impossible for anyone to become an efficient leader if he or she has the strong willpower and desire to be one.”

Pandey believes that working and winning as a team is good leadership. She also discusses how different leadership is practiced in politics, school, organization, and in managing a business. Finally, Pandey’s essay lists the strengths that should be developed and weaknesses that a leader should improve and turn into other strengths.

“If subordinates carry out instructions because of legitimate reward or coercive power of leaders, they would treat them as successful but not effective leaders.”

This essay considers that successful and effective leaders aren’t always the same. They differ in power, goals, influence, and actions towards their subordinates. The author also lists and describes the factors contributing to effective leadership, such as suitable leadership styles for each group and expectations from both sides.

“The new leader made good one of the basic weaknesses of the previous leadership… He had moreover, a basic sympathy for and understanding of the problems.”

This essay by Sarathi shows how Gandhi used his beliefs and knowledge and turned the previous leader’s weaknesses into strengths to free his country from the British. With his outstanding leadership skills, he united all Indian people.

After reading the essay examples above, you’re now ready to write your paper about leadership. If you don’t know where to begin, below are 10 prompts you can use.

If you want to make sure you have a high-quality, grammar-free essay, try these 20 best grammar checker tools .

Go with the basics and define leadership based on what you learned or experienced. This prompt covers a lot, so you can write down characteristics, habits, importance, and leadership styles and give examples. Use this prompt to expand your reader’s understanding of leadership.

Have you met or known people with spectacular leadership? It can be a historical figure, politician, artist, family member, or others. You should write this topic according to your personal experience, description, and opinion. Explain why you think they are great leaders and share how they have inspired you to be a good leader.

One of the popular discussions about leadership is whether a person is born or designed to be a great leader. You can use this prompt to share your beliefs or findings on the topic. Just make sure that your arguments have a sufficient and reliable basis to avoid misinformation that can affect the quality of your essay.

Leaders possess many traits that you can’t possibly pinpoint all of them in your essay. Thus, you can share certain qualities that you believe make up a great leader. Since this is a standard prompt, you can make yours stand out by picking unexpected qualities such as Openness About Their Weaknesses and the Ability to Doubt Themselves.

Leaders have good and bad characteristics. One way to illustrate these qualities is to use proverbs. Use this prompt to explain the harmful effect of power on leadership. You can give an example where the leader becomes too powerful to the point that they become corrupt or a situation where a leader is unaware that they’re already abusing their power. 

A true leader will come out in fire, floods, accidents, or bullying situations. Write about what you would do in cases like this to help others. If you are a member or leader of an organization, consider adding a few personal experiences that show how good leadership enables you to reach your goals in different situations.

A leader influences others. However, many music artists, celebrities, and politicians significantly influence the public nowadays. Are they considered leaders even if they are not suitable or do things that can cause harm to their followers? Write an essay about what you think of this case and incorporate comments about what authentic leadership looks like.

Many studies show that women are better leaders than men , but how accurate are these results? You can use this prompt to support or challenge the scientific findings related to leadership and gender and expand on how these affect leadership in different aspects of life, such as at home or the office. You can also add what qualities a female leader has that men don’t and vice versa.

Active listening skills are vital to ensure a thriving workplace, group, organization, or nation. To have teamwork and be united in reaching a goal, members and leaders should listen to each other. Use this prompt to show the positive and negative effects of a leader who will or will not listen to other people, and add your personal view.

Many challenges in leadership test a person’s character and success. For example, a decision had a bad result and negative feedback. If you were the leader in this situation, what would you do? Will you wallow in despair and give up your position as a leader, or would you learn from your mistake, check what went wrong, and plan your next steps?

Are you still finding it hard to write an essay? Start by writing a 5 paragraph essay to practice your essay writing skills.

When editing for grammar, we also recommend taking the time to improve the readability score of a piece of writing before publishing or submitting.

Maria Caballero is a freelance writer who has been writing since high school. She believes that to be a writer doesn't only refer to excellent syntax and semantics but also knowing how to weave words together to communicate to any reader effectively.

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• How to Structure a Leadership Essay (Samples to Consider)

Leadership is a complex concept, but it’s essential for boosting your career. That’s why a leadership essay focuses on applying the theoretical models and concepts of successful management to real-life situations. 

If you don’t know where to start writing such a paper, please read on for professional tips!

What Is Leadership Essay?

A leadership essay is a paper that analyzes leadership concepts and their application to real-life situations that may involve everyday business management, crisis situations, and other scenarios. 

Every essay on leadership is about defining a concept. Then, it’s either comparing it to similar management tools or proving that it’s useful (or not).

While some students enjoy writing such papers, other learners hate them. The below samples will come in handy, no matter which group is yours.

What Does Leadership Mean to You? (Essay Sample)

It is one of the most popular topics for a leadership essay. If you need to write a paper like that, ask yourself:

• Who is a good leader?  
• What style do they use?  
• What are the situations when they might switch styles?

You may take a more personal approach to such an essay if your professor allows you to. In the example below, you will see the academic approach to this topic. It analyzes three leadership styles to discover which one corresponds to the meaning of leadership if one thinks of it as guidance and support.

Why I Want to Participate in a Leadership Program (Essay Sample)

It’s another example of a popular topic. Such papers often have a meaning beyond the classroom since they may decide whether you plan to participate in a specific program. It’s critical to make them as effective and compelling as possible.

A personalized approach is the best when it comes to essays like this. In the example below, you will see the paper that relies on individual beliefs and a personal life story to explain why it’s so important for the specific student to participate in the chosen program.

How to Write a Leadership Essay

Like every other essay, this paper has an introduction, several body paragraphs, and a conclusion summarizing your thoughts. (1) The most important part of the introduction is the final sentence,  aka  a thesis statement. That’s where you state your claim to prove or develop in your leadership essay.

Each body paragraph should correspond to the purpose of your essay. To ensure you don’t stray from the aim you’ve established in the thesis statement, write the topic sentences for all your paragraphs in the outline . In simple words, write the first sentence of every paragraph to define its development in advance and see if you cover everything you need.

And now, to the conclusion:

Its most essential element is thesis restatement or the first sentence of that paragraph. It’s not just paraphrasing your thesis; it’s also considering the new information you’ve discovered while writing the essay.

Structure :

• Introduction (End it with a thesis statement.)
• Body paragraphs (Each one starts with a topic sentence.)
• Conclusion (Start it with a thesis restatement.)

Understand the purpose of a leadership essay

When starting to write, think about why you’re creating this paper. Before you sit down and type the words, think about the ideas you want to convey and their meaning in your life:

Can this essay teach you to take responsibility? Or maybe will it help you understand how to be a leader in crisis situations? When you’ve answered the “why” question, begin outlining.

Build a strong thesis

Always start with your thesis statement. It will help incorporate your answer to that notorious “why” question into your essay. Once done, you can plan out the rest of the paper and start working on the body paragraphs as soon as you finish the introduction.

There’s another important tip —don’t rush into writing the conclusion before you finish everything else!

It might seem like a good idea to create a thesis statement and thesis restatement right off the bat. However, you’ll find yourself with more refreshing ideas after completing all the research and thinking necessary for the introduction and each body paragraph.

Decide on a structure; format accordingly

Even if your essay about leadership seems not so formal, and you can use personal pronouns, you still need a clear structure.

The best way to write any academic paper is to keep your introduction and conclusion as short as possible. (But no shorter than three sentences and four lines of text). 

Another important tip is to try making all your body paragraphs equal in length. That way, you’ll give the same attention to all the vital points of your essay.

Ready to Write Your Essay on Leadership Now?

Hopefully, this article has helped you understand the most critical elements of a leadership essay. 

Remember the structure, grammar, and appropriate academic style to create a top-level paper. Please don’t forget to answer the “why” question and remember  why  you’re writing. Then you’ll impress everyone with your results!

References:

• https://lsa.umich.edu/onsf/news-events/all-news/directors-blog/writing-leadership-essays.html
• Essay samples
• Essay writing
• Writing tips

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A Full Guide On How To Create Good Leadership Essay

Attempting a leadership essay isn’t such a daunting task, provided you have a grasp of the necessary information needed for a leadership paper. To write this special essay, you’ll need to redefine what exactly an essay on leadership is, how to choose the perfect topic, what should be in the content, and how to organize and structure the paper. Let’s delve deeper!

What Is A Leadership Essay?

A leadership essay is a well-formatted, organized and specialized type of formal writing which elaborates on a generic leadership topic or a superior human figure exercising a great influence on people and transmitting desire and optimism to achieve goals.

What Makes A Good Leader Essay?

There are some peculiarities needed to infuse in your write-up if, for example, you’re trying to learn how to write a leadership essay about yourself.

Also, if you’re just trying to produce leadership essays for college, then you’d first and foremost, learn  how to structure an essay , among other skills needed for this type of essay. Here are some qualities which can be found in a good essay about leadership.

• Choose a creative topic
• Avoid the passive voice (the active voice sounds stronger)
• Search for and study leadership essay examples
• Follow the appropriate essay style
• Focus on the essay structure
• Review the essay

How To Choose A Topic And Make A Great Title?

To choose a topic for a paper on leadership, you need to do some research on the concept of a leader (whether in the corporate industry, political society or even in the criminal world). You have to know the current leadership tendencies in organizational groups or society. You can choose to make a leader the point of your reference by explaining the consequences of their leadership abilities or inabilities.

In the body of your essay, don’t forget to mention several types of leadership styles and point out which one the subject portrays. Finally, you should not rule out making comparisons of famous leaders in the modern world or in history. An example of a great prompt for a leadership essay that deploys the comparison technique would be the leadership styles of President Trump and The Philippines’ Rodrigo Duterte as both leadership styles have been subjected to political reviews in recent times since their emergence as president of their respective countries.

Outline For A Leadership Essay

When writing a college or professional essay such as -long and short essays on leadership, planning is the key to perfection. The general outline for any essay, including leadership papers, include an introduction, the body paragraphs (which must be properly linked with transition words and/or phrases) and a recapitulating or finding-based conclusions. Here’s what your outline should look like:

Introduction

Knowing how to start a leadership essay depends on your introduction writing ability. The introduction is the gateway to the essay. Aided by punchy opening words, which are the hook, the purpose of the introduction is to draw the reader’s attention. The introduction presents the thesis statement and leaves the body paragraphs to sustain the reader’s interest.

Body Paragraphs

Having informed the readers of the topic of the essay in the introductory paragraph(s), the body paragraphs follow immediately.

Here, you can elaborate on the concept of leadership and do a meaningful interpretation of the subject – the topic or the thesis statement. Don’t forget to talk about your leadership philosophies and leadership experience in whatever capacity you might have found yourself in. Remember, people are more interested in personal experiences. They are great in helping to sustain readers’ attention.

Remember to state a thesis or hypothesis in the opening paragraphs – which is the intro. In each of the body paragraphs of the essay, try to relate your points to the thesis and use each point to prove its validity.

The conclusion is the end part of any well-structured essay. Its purpose is a no-brainer. You don’t want to leave your reader hanging by ending the essay cold turkey. Any standard essay without a conclusion is just as useless as an essay with no purpose. However, be careful not to present new ideas not mentioned in the body.

As mentioned, the conclusion serves to summarize the developed points, restate the thesis and/or present the findings. It is your last opportunity to create an impression on the reader, and this is where they take the message away. If your conclusion is weak, then we might say the essay’s objectives are not achieved.

What To Include In A Leadership Essay?

Here are some tips on what your leadership essay should include.

Your Definition Of A Good Leader And Why He Or She Is Important

Since your essay revolves around leadership and the traits of a good leader, you’ll need to define what it takes to be one. You may also take this opportunity to trash some common myths on what a leader is (i.e., a manager being confused for a leader).

For reference purposes, the concepts of leadership and being a good leader are explained:

Leadership is the quality of a leader and is that person capable of exercising a great influence on people and transmitting desire and optimism to achieve goals. A leader is a guide; someone with ideas and goals that can spread to a large group of people who still believe he or she can lead them in the right direction.

There are many types of leaders and therefore, of leadership since people generally always look for a person or group that shows them a direction to follow. You can find religious, political, social, or philosophical leadership. Leadership can be exercised in a traditional way. In many countries, there is a monarchy. The king or queen is a leader with limited political power, at least in western democracies, but still have the respect and consideration of the people. Their words continue to be heard and taken into account, especially in problematic times. There are other types of leadership that are not given by birth, such as legitimate leadership exercised by, for example, political leaders freely chosen by their people, or charismatic leaders.

In a way, charismatic leaders are what many understand as leaders since they are people who, by their way of behavior and characteristics, get many people to follow and adhere to their ideas. Some charismatic leaders can become legitimate leaders if they choose the path of politics. A traditional leader can also be charismatic. There have always been kings loved by his people more than others. But it can also be a person who prefers independent movements outside of power.

Charisma is the personal magnetism a person has. It is something very difficult to define but makes one capable of convincing others without too much effort, making people follow and trust the leading figure. Charisma can be used positively or negatively. The leaders of the most destructive sects are very charismatic people that are capable of convincing their followers of the eeriest ideas, including donating all their belongings or committing collective suicide.

Examples Of Your Leadership Style

In the content of your essay, you may consider giving an interpretation to your (or your chosen leader’s) leadership traits. Below are some examples of leadership qualities that separate a good leader from a bad leader.

What qualities are necessary for leadership

• Communication
• Emotional intelligence
• Strategic thinking
• Commitment and passion
• Knowledge and experience
• Leading by example
• Active listening
• Ability to enhance talent
• Setting goals and expectations
• People investment
• Discernment
• Concentration
• Positive attitude
• Problem-solving
• Self-discipline

Leadership Essay Example

To know how to do essay fast, you’ll need some ready-made essay examples for the sake of guidance and inspiration. You may find below a leadership essay written by Oliver Smith useful in your leadership paper.

Writing a leadership essay should be easy. A good essay on leadership starts from the hook, and the thesis statement in the introduction. The points developed in the body paragraphs help affirm the hypothesis. Finally, the conclusion offers the reader a summary through the restatement of the essay’s main idea.

As required for every essay type, your essay on leadership has to follow a definite style and format. Examples are MLA, APA, Chicago and AP styles. Take your time in choosing a creative but new topic and also in writing the content. By following this guide, everything should be as perfect as possible.

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Essay Samples on Leadership

What type of leader i am: examining my leadership.

What type of leader are you? This question delves into the unique qualities, values, and approaches that define my leadership style. As a leader, I recognize that my actions and decisions influence others, and understanding my leadership style is crucial for effective collaboration and impact....

• Leadership Styles

How to Be an Effective Leader: Guiding with Excellence

Becoming an effective leader requires more than just holding a position of authority; it entails embodying qualities that inspire and guide individuals toward shared goals. Whether leading a team, an organization, or a community, effective leadership is marked by the ability to foster collaboration, motivate...

• Effective Leadership

How to Be a Good Leader: The Path to Effective Leadership

Leadership is a multifaceted skill that involves guiding and inspiring individuals or groups toward a common goal. While leadership styles may vary, there are essential qualities and practices that define effective leadership. In this essay, we will explore how to be a good leader, discuss...

Are Leaders Born or Made: the Nature vs Nurture Debate

Are leaders born or made? This age-old question has ignited debates, discussions, and exploration into the realms of leadership. The inquiry into whether leadership is an innate trait or a cultivated skill has intrigued scholars, practitioners, and curious minds. This essay delves into the heart...

• Leadership Development

Analysis of President Barack Obama as a Leader

Successful leaders possess distinct traits and qualities that set them apart. One such leader is Barack Obama, who exemplifies several key leadership characteristics. Inspirational communication, unwavering conviction, and a willingness to take risks are among the qualities that have contributed to Obama's success. Furthermore, Obama's...

• Barack Obama
• President of The United States

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Leadership and Management: My Personal Philosophy of Leadership

Everybody can be a leader. Nevertheless, I feel that not every individual can lead effectively. I also believe that it is not a position but a process. Leadership is an action to influence other people to move and accomplish the same goal. Leaders are ineffective...

• Leadership and Management

Leadership Development: Analysis of My Leadership Experience

This reflective essay is an analytical look into my leadership experience not only as a leader but also as a member of a group. I specifically adopted the situational approach and the path-goal theory when presented with different leadership challenges hence the adoption of changing...

My Chevening Leadership: Leadership Skills that I Developed

I acquired leadership skills from early adulthood based on my experiences in church and my family. I developed organisational, resilience and other leadership skills which have been honed over the years. My leadership skills continued in secondary school when I started volunteering and campaigning against...

What Is Leadership For You

It is a general term that can have very different meanings with broader possibilities and scales associated with it, and it goes through some evolution with constant permutations and combinations that go on forever. It starts from ancient times and then into the Middle Ages...

Important Role of Leadership Quality and Professionalism

Dedication, strength, honor, and integrity, are just a few of the descriptive words that can be used to define a leadership role. Accountability, knowledge, as well as integrity are words used to help describe professionalism. Notice how the words used to describe these roles are...

The Meaning Of Leadership To Me: Qualities That Create A Leader

For countless millennia, we had witnessed the birth of several societies and organizations that had flourished from successful leadership. Today, in modern businesses you could immediately tell how the leadership it had evolved into at present and the leadership it had decades earlier. Take for...

• Personal Qualities

The Definition Of Leadership: What Does Leadership Mean To Me

My leadership philosophy is established about the need for a leader to encourage and inspire to do what motivates them. It can be accomplished by a leader and at the same time attaining the goals and the task of the team, department, institution, or corporation...

• Personal Beliefs

Chelladurai's Model Of The Leadership

The model that is used for leadership in sports would be the Chelladurai's model of leadership. Chelladurai's model is a framework which builds on research from non-sporting settings in order to analyze effective leadership in sport. The fundamental target of the leader is to achieve...

Example Of Effective Leadership In Jeff Bezos Life Path

Since the beginning of people’s lives, everyone makes choices and decisions which gradually define a person itself. It is often difficult to identify whether the decision was good or bad because each person has a different level of awareness of the importance. Some things which...

Leadership Style Of Jeff Bezos

Jeffrey Preston Bezos is an American technology entrepreneur and the founder, CEO, and president of Amazon.com. Since high school, he has had an interest in computer science which led to him pursuing a degree in electrical engineering and computer science from Princeton University in 1986....

Management Vs Leadership: The Good And The Bad Of Being A Manager

Being a manager is a job. Being a leader is a role. Increasingly companies are seeing that you need both skills for an effective work environment. In the article, “What Leaders Really Do” by John Kotter, John highlights the differences between a leaders and managers,...

Ender's Game Character Analysis Essay

A mission that decides the destiny of humanity, its survival or obliteration, is a challenge many will succumb to. Failure is not an option. Ender’s Game, a science fiction novel written by Orson Scott Card, tells the story of Andrew “Ender” Wiggin who fights in...

• Ender's Game

The Rule of Charlemagne: The Development of Europe Under Successful Leadership

“Right action is better than knowledge; but in order to do what is right, we must know what is right.”- Charlemagne Charlemagne, also known as Charles I, Charles the Great and the Father of Europe was an important Germanic figure in medieval times and has...

• Charlemagne

The Benefits and Disadvantages of Transformational Leadership Style

Transformational Leadership deals with the motivation, inspiration, and encouragement of the personnel in order to carry out the innovative and creative change. This change directly helps the company in the growth and allows the scope for development. This leadership style is based on improving the...

• Charismatic Leadership

What Makes a Leader Charismatic

Leadership is a dense genre that had remained under debate regarding the difference in opinions of the definition and components of leadership, and either it is intrinsic quality or learned behavior. Despite all the debate, Leadership can be contributed as a personal impact that is...

The Influence of Mansa Musa's Leadership

The most important aspects of this topic would be the importance of Mansa rebuilding the Mali empire. After he helped rebuild the empire they were more powerful and had a more important standing within society. The emperor who came to make a difference within their...

My Motivation to Obtain the Darwin T. Turner Scholarship

The Darwin T. Turner Scholarship is a program of diversity and leadership initiatives. Hello, my name is Simratdeep Kaur and I believe I should be a Turner Scholar because I show great potential in the future. I have maintained great academics, participated in many school...

• Scholarship

What Does Being Inducted into National Honor Society Mean to Me

From the time I was inducted into National Junior Honor Society in seventh grade, I had always dreamed of the day when I would walk across the stage to become a part of National Honor Society. I have been continuously determined to do my very...

• National Honor Society

The Four Tenets of National Honor Society I Exemplify in My Everyday Life

Induction into the National Honor Society validates academic goals that I have worked extremely hard towards thus far. Membership would not only help maintain my academic performance, but assist me in accomplishing further goals of my school career. Getting accepted into NHS has been a...

A Brave Leader: The Success of Rosa Parks Leadership

Refusing to give up your seat on the bus; a seemingly trivial decision in the goings-on of everyday life. Maybe one would be considered rude, or irritate others – but beyond that, the effects of the refusal would seem relatively insignificant. How is it then,...

• Racial Segregation

Implementation of Leadership and Personal Development Planning in South Africa

Introduction Post-1994, the dream of the masses (previously disadvantaged groups), was a vision of self-governance, prosperity, equality, liberation and a sense of belonging and patriotism. Most of all, the yoke of Apartheid was demolished, it was a new future that held promise, a better life...

• Personal Development Planning

The History of Syrian Leadership and Its Impact on the State of a Country

Syria became one of the most discussed and controversial countries in the world in recent years due to its ongoing armed conflict. Millions of Syrians escaped from their homeland looking for a shelter and a better future abroad causing internal conflicts in highly developed countries...

The Concept of Leadership and Mother Teresa as Its Vivid Illustration

Leaders have the power and the intellect behind the organization, and they have the capability to influence the ones working for the company to accomplish and reach the company’s goal. According to Patel (2017), a strong manager or leader must reach and develop eleven traits...

• Mother Teresa

Investigating the Losses and Leadership Positions in Starbucks

The Starbucks brand started in 1971 by opening its to begin with store area in Seattle, Washington. Within the 1970s and 1980s, Starbucks Corporation experienced victory within the U.S. market. By 1987, Howard Schultz purchased Starbucks after serving for 5 years within the operation division...

The Humor Style Suitable for Leadership Positions

Throughout this report, the main topic in focus will be the Leader Humor Style. The definition of humor is not straightforward, “Over the years, researchers have been trying to arrive at one definition of humour which is both comprehensive and universal. All their efforts have...

The Results Of My S.M.A.R.T. Leadership Experience

Leadership, S.M.A.R.T. goals, and the Seven Habits profile are all interconnected in many ways. Throughout the course of this paper I will address the results of my Seven Habits profile, servant leadership, and make S.M.A.R.T. goals. They will assist me in becoming a better leader...

• Emotional Intelligence

The Definition of Leadership: Barack Obama's Presidency

Leadership can mean various things a success, power, efficiency, andintelligence. Among other qualities. However, leadership is taken into accountwhen the leader or the person who is the heads of a movement has the abilityto influence others and make a positive impact on the world around...

Leadership Is My Strong Side

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Best topics on Leadership

1. What Type of Leader I Am: Examining My Leadership

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3. How to Be a Good Leader: The Path to Effective Leadership

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5. Analysis of President Barack Obama as a Leader

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8. My Chevening Leadership: Leadership Skills that I Developed

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Writing an Essay About Leadership: A Complete Guide for Students

Leadership is typically defined as the capacity of a person (as well as a group of people or organization) to “lead” others, influence their opinions, or guide them. A good leader must be able to rally people around a shared cause or goal, help shape a vision, and motivate and inspire others to attain that goal.

For decades, leadership has been one of the most sought-after abilities. It is considered one of the primary driving forces of humanity and progress. Leaders foster innovation, growth, and a goal-accomplishing attitude. So, this quality is highly valued in all areas of our lives, including in school, at work, and in one’s personal life as well.

Being such a pivotal skill, leadership often becomes a topic for academic essays. Although the topic is incredibly popular, writing a compelling paper on this subject might be uneasy. Yet, this doesn’t mean that there are absolutely no ways to ease the process.

In the guide below, we are going to answer some of your biggest questions about this type of assignment and provide actionable tips for writing a good paper. Also, we are going to give you some leadership essay examples and ideas that should help inspire your own writing.

What Is Leadership Essay?

The first big question students face when assigned this task is ‒ “What is a leader essay, in the first place?” So, let’s start from there.

In a nutshell, a leadership essay is a short piece of writing focused on the topic of leadership. Just like any other essay, it can serve multiple purposes. For example, if it’s written as a part of your class or homework, it can be:

• Informative;
• Persuasive;
• Argumentative;
• Compare and contrast, etc.

Depending on the type of assignment, your task might be to define leadership, compare different leadership styles, reflect on real-life applications of this skill, etc.

Alternatively, this type of work can be a part of the college admission process. Leadership is a common topic for admission essays. In this case, the primary goal of the paper is to show the admissions officers that you are a true leader. You might need to explain what personal traits make you a good leader and showcase real-life examples of situations when you demonstrated this skill.

In both cases, this type of essay requires you to understand the nature of leadership and communicate it in your paper, following the provided prompts and guidelines. 

Read on to learn how!

How to Write a Leadership Essay Step by Step

Typically, a leadership paper is a short essay that follows the traditional essay structure. It consists of three main components: an introduction, body paragraphs, and a conclusion. Traditionally, an introduction and conclusion take up one paragraph each. The number of paragraphs in the body of your paper can vary depending on the given word count. In any case, there should be at least two body paragraphs.

The writing process for this type of paper is also pretty conventional. It requires decent planning and organization to convey your ideas efficiently. Here are the core steps that should be involved in the process:

• Reading and analyzing the prompt and assignment guidelines;
• Brainstorming ideas and selecting a relevant topic (unless you are assigned a specific subject);
• Researching the topic and collecting valid sources of information that will help you answer the primary essay question and justify your ideas;
• Crafting a detailed outline to organize your ideas and streamline the writing process;
• Writing the essay following your outline;
• Proofreading and editing your first draft until it looks perfect.

These are the main steps to handling this task, and they look pretty simple. Nevertheless, the task itself often turns out to be rather challenging. So, let us give you a few extra guiding tips to help you ace your essay.

How to Start a Leadership Essay

It’s hard to call a more crucial part of a leadership essay than its intro. This part of the paper aims to introduce the readers to your topic and make a logical transition to the ideas and arguments you are going to provide. But most importantly, this section should grab the readers’ attention and spark their desire to read your work to the end.

To grab the attention instantly, you should start your intro with a hook. Traditionally, there are six types of effective essay hooks:

• A rhetorical question;
• An impressive fact or statistic;
• An anecdote (as long as it’s relevant and appropriate);
• A common misconception about the topic;
• An imagery description of the subject.

Depending on your task, pick a hook that has the highest likelihood of engaging your readers. Then, use a few sentences to create a topic onset and give your readers an idea of what you will be talking about in your paper:

• If you are writing an admission essay, design the setting of your story.
• If you are writing an informative or another type of work for the class, provide some background info on the subject matter and state your thesis.

Most importantly, keep your intro short and straight to the topic.

The Perfect Length of a Leadership Essay

Now that you know how to start your paper, we also need to take a moment to clarify the ideal length of your work.

The length of this type of work can vary significantly depending on its type and purpose. Most often, if you are writing for an admission committee, schools will ask you to stick with a 250 word essay on leadership. However, if you are writing for a class, the word count can go up to 1000 words.

As was mentioned earlier, your essay might come with a specific word count. Whether it’s written for admission or a class, you might be given a set of instructions with a specific limit of words. In this case, you should carefully study the guidelines and stick to the word count indicated in them.

In the rare case that the word count isn’t specified, stick to the general rule of thumb and limit your essay to 500 or 600 words.

How to Write a Killer Conclusion for Leadership Essay

While the body of your essay will be unique, which means we can’t give you much advice on how to handle it, the conclusion always follows a traditional structure.

The conclusion of a paper is its final clause. It aims to wrap up everything you’ve discussed in your paper and give it a sense of a logical ending. Often, you will also leave your readers with some food for thought to ensure that your essay makes a lasting impact. Now, let’s define how to write this part of your work in detail.

The first and most important rule for writing a conclusion is to summarize the information from your paper without introducing any new data. Providing new information will only make your readers confused and destroy the effect your essay has on them. So, keep this tip in mind.

Also, when writing a conclusion for your college essay, you should begin with a restatement of your thesis. This trick will logically link your conclusion to the intro.

If you are writing for a class, you can end your final clause with suggestions for further research. For students writing an admission paper, the best way to finish this essay is to emphasize how you plan to apply your leadership skills discussed in the paper to your education, future career, and community in general.

Leadership Essays Examples: Ideas and Topics

Unless you are provided with a specific prompt, question, or topic that you need to address in your essay, you will have to generate ideas for your work on your own. This can feel rather overwhelming. So, let us give you a few thoughts on what you can write about in your paper.

If you are writing an admission essay, the best way to handle it is to tell a story about your own leadership skills. There are a few ways to do this. For example, you can talk about:

• A specific challenge that you faced, overcoming which required you to demonstrate your leadership abilities;
• Your leadership style and, if applicable, how it was shaping and changing throughout your life;
• What, in your opinion, makes an effective leader, and how you relate to the qualities and personal traits you provide;
• How your own leadership skills can be used to make a positive change in your community or the world in general, etc.

If you are writing a paper for a class, the choice of ideas can be even more extensive. Depending on the type of your paper, you can write about the great leaders from history, business, or other areas. Also, you can define and analyze different leadership skills, styles, theories, etc.

Winning Examples of Leadership Essay Titles to Consider

To help you get started with your paper, we compiled a list of good leadership topics that you can try for your essay:

Homework leadership essay topics

• The Difference Between Ethical and Unethical Leadership
• Leadership Throughout History
• The Role of Gender in Leadership
• An Evaluation of the Key Leadership Styles
• Theories of Leadership
• The Key Differences Between Autocratic and Democratic Leadership Styles
• The Most Common Myths About Leadership
• The Role of Leadership in Organizations
• Different Styles of Leadership Adapted to Cultural Differences
• The Role of Leadership in the Political Landscape
• The Key Leadership Skills and How to Develop Them
• The Roles of Ethics and Emotional Intelligence in Effective Leadership
• Female and Male Leadership: Compare and Contrast
• The Core Challenges of Leadership

Admission essay leadership topics

• What Makes Me a Great Leader?
• My Personal Model of Leadership
• Changing My Leadership Style
• A Challenge I Had to Overcome That Made Me a Leader
• My Personal Leadership Role Model
• How Can I Change the World With My Leadership Skills
• The Most Valuable Leadership Experience I Had in My Life and How It Changed Me

Now that you have some general topic samples, let’s look at the complete essay example to help you find inspiration.

The Concept of Leadership: Common Styles and Qualities of a Good Leader

Introduction.

“Great leaders are not defined by the absence of weakness, but rather by the presence of clear strengths.” ‒ John Peter Zenger. Leaders motivate, inspire, and guide others to greater achievements. They foster innovation, communication, and progress in every landscape. But what exactly does it mean to be a great leader? From Mahatma Gandhi and Abraham Lincoln to Winston Churchill and Margaret Thatcher ‒ these exceptional leaders have been shaping the history of humanity for many years. They all had different styles of leadership, values, and vision. Yet, they also had a lot in common. Regardless of the type and style of leadership one chooses, it’s personal skills and traits that make a true leader.

What Are the Main Leadership Styles?

It’s possible to define over ten different styles of leadership. These styles have been shaping and changing throughout history, affected by a variety of factors, including the overall structure of the world and the mood of society. In the 21st century, one of the most widespread types of leadership styles is democratic leadership. This style implies that the decision-making power is never concentrated in one person’s hands. Instead, all subordinates of the leader with this style are given a voice in the process of making decisions. Yet, the responsibility for the actions of the entire group is still on the leader. Throughout decades, this form of leadership has been considered one of the most effective and humane ones. No wonder so many impressive leaders in history relied on it, including Abraham Lincoln, Franklin D. Roosevelt, John F Kennedy, Mahatma Gandhi, Barack Obama, and many others. Due to its nature, the key characteristics of a good leader with this style include teamwork, empathy, and a fair mind.

An opposite of the democratic style is autocratic Leadership. This style implies that the entire control, command, and power are concentrated in the hands of a leader. In this setting, the leader makes all decisions on their own, without giving their subordinates much room for negotiation or objections. And the responsibility is also fully on the leader. Due to its somewhat tyrannic nature, this style of leadership has a lot of detractors, especially in the modern world. Nevertheless, it still has some adherents. Some of the most famous leaders who used this style and believed in its effectiveness include Queen Elizabeth I, Napoleon Bonaparte, Adolf Hitler, Donald Trump, and others.

Apart from democratic and autocratic, there are also many other leadership styles, including transformational, team, visionary, strategic, and other types of leadership. Each of them has certain pros and cons. And each has its own adherents and detractors. Yet, in broader terms, it’s not a leadership style that determines a good leader but their qualities and the way they use their styles.

Top Qualities of a Good Leader

Regardless of the leveraged style of leadership, a good leader is determined by a set of personal traits, qualities, and skills. A good leader must be self-aware, resilient, accountable, and confident. Most importantly, they must possess such qualities as empathy and emotional intelligence. After all, a leader must motivate and inspire people to follow them, which is impossible without these two skills.

As for important leadership skills, they include decision-making, critical thinking, and problem-solving. Yet, the two essential skills are active listening and communication.

How to Start a Leadership Essay for College?

How to write a leadership essay step by step, what skill makes a good leader.

Leaders come in many shapes and kinds. Some of them are in-born, whereas others overcome a long and thorny path of self-exploration and development. They also use a variety of leadership styles, such as democratic, autocratic, and others. Yet, if you have to describe a good leader, it’s their qualities and skills that matter the most.

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Anyone Can Learn to Be a Better Leader

• Monique Valcour

You just have to put in the work.

Occupying a leadership position is not the same thing as leading. To lead, you must be able to connect, motivate, and inspire a sense of ownership of shared objectives. Heightening your capacity to lead others requires being able to see how you think and act, and how your behavior affects others. Leading well requires a continuous journey of personal development. Yet people in leadership roles often eschew the long and challenging work of deepening self-insight in favor of chasing after management “tools”— preferably the “quick ’n’ easy” kind, such as personality type assessments that reduce employees to a few simplistic behavioral tendencies. Tools can be handy aids to good leadership. But none of them can take the place of fearless introspection, feedback seeking, and committed efforts to behavioral change for greater effectiveness and increased positive impact on others.

When you’re an individual contributor, your ability to use your technical expertise to deliver results is paramount. Once you’ve advanced into a leadership role, however, the toolkit that you relied on to deliver individual results rarely equips you to succeed through others. Beware of falling into the logical trap of “if I can do this work well, I should be able to lead a team of people who do this work.” This would be true if leading others were akin to operating a more powerful version of the same machinery you operated previously. But it’s not; machinery doesn’t perform better or worse based on what it thinks about you and how you make it feel, while humans do .

• MV Monique Valcour is an executive coach, keynote speaker, and management professor. She helps clients create and sustain fulfilling and high-performance jobs, careers, workplaces, and lives. moniquevalcour

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What is leadership?

All leaders, to a certain degree, do the same thing. Whether you’re talking about an executive, manager, sports coach, or schoolteacher, leadership is about guiding and impacting outcomes, enabling groups of people to work together to accomplish what they couldn’t do working individually. In this sense, leadership is something you do, not something you are. Some people in formal leadership positions are poor leaders, and many people exercising leadership have no formal authority. It is their actions, not their words, that inspire trust and energy.

Get to know and directly engage with senior McKinsey experts on leadership

Aaron De Smet is a senior partner in McKinsey’s New Jersey office, Carolyn Dewar is a senior partner in the Bay Area office, Scott Keller is a senior partner in the Southern California office, and Vik Malhotra and Ramesh Srinivasan are senior partners in the New York office.

What’s more, leadership is not something people are born with—it is a skill you can learn. At the core are mindsets, which are expressed through observable behaviors , which then lead to measurable outcomes. Is a leader communicating effectively or engaging others by being a good listener? Focusing on behaviors lets us be more objective when assessing leadership effectiveness. The key to unlocking shifts in behavior is focusing on mindsets, becoming more conscious about our thoughts and beliefs, and showing up with integrity as our full authentic selves.

There are many contexts and ways in which leadership is exercised. But, according to McKinsey analysis of academic literature as well as a survey of nearly 200,000 people in 81 organizations all over the world, there are four types of behavior that account for 89 percent of leadership effectiveness :

• being supportive
• operating with a strong results orientation
• seeking different perspectives
• solving problems effectively

Effective leaders know that what works in one situation will not necessarily work every time. Leadership strategies must reflect each organization’s context and stage of evolution. One important lens is organizational health, a holistic set of factors that enable organizations to grow and succeed over time. A situational approach  enables leaders to focus on the behaviors that are most relevant as an organization becomes healthier.

Senior leaders must develop a broad range of skills to guide organizations. Ten timeless topics are important for leading nearly any organization, from attracting and retaining talent  to making culture a competitive advantage. A 2017 McKinsey book, Leading Organizations: Ten Timeless Truths (Bloomsbury, 2017), goes deep on each aspect.

How is leadership evolving?

In the past, leadership was called “management,” with an emphasis on providing technical expertise and direction. The context was the traditional industrial economy command-and-control organization, where leaders focused exclusively on maximizing value for shareholders. In these organizations, leaders had three roles: planners (who develop strategy, then translate that strategy into concrete steps), directors (who assign responsibilities), or controllers (who ensure people do what they’ve been assigned and plans are adhered to).

What are the limits of traditional management styles?

Traditional management was revolutionary in its day and enormously effective in building large-scale global enterprises that have materially improved lives over the past 200 years. However, with the advent of the 21st century, this approach is reaching its limits.

For one thing, this approach doesn’t guarantee happy or loyal managers or workers. Indeed, a large portion of American workers—56 percent— claim their boss is mildly or highly toxic , while 75 percent say dealing with their manager is the most stressful part of their workday.

For 21st-century organizations operating in today’s complex business environment, a fundamentally new and more effective approach to leadership is emerging. Leaders today are beginning to focus on building agile, human-centered, and digitally enabled organizations able to thrive in today’s unprecedented environment and meet the needs of a broader range of stakeholders (customers, employees, suppliers, and communities, in addition to investors).

What is the emerging new approach to leadership?

This new approach to leadership is sometimes described as “ servant leadership .” While there has been some criticism of the nomenclature, the idea itself is simple: rather than being a manager directing and controlling people, a more effective approach is for leaders to be in service of the people they lead. The focus is on how leaders can make the lives of their team members easier—physically, cognitively, and emotionally. Research suggests this mentality can enhance both team performance and satisfaction.

In this new approach, leaders practice empathy, compassion, vulnerability, gratitude, self-awareness, and self-care. They provide appreciation and support, creating psychological safety so their employees are able to collaborate, innovate, and raise issues as appropriate. This includes celebrating achieving the small steps on the way to reaching big goals and enhancing people’s well-being through better human connections. These conditions have been shown to allow for a team’s best performance.

More broadly, developing this new approach to leadership can be expressed as making five key shifts that include, build on, and extend beyond traditional approaches:

• beyond executive to visionary, shaping a clear purpose that resonates with and generates holistic impact for all stakeholders
• beyond planner to architect, reimagining industries and innovating business systems that are able to create new levels of value
• beyond director to catalyst, engaging people to collaborate in open, empowered networks
• beyond controller to coach, enabling the organization to constantly evolve through rapid learning, and enabling colleagues to build new mindsets, knowledge, and skills
• beyond boss to human, showing up as one’s whole, authentic self

Together, these shifts can help a leader expand their repertoire and create a new level of value for an organization’s stakeholders. The last shift is the most important, as it is based on developing a new level of consciousness and awareness of our inner state. Leaders who look inward  and take a journey of genuine self-discovery make profound shifts in themselves and their lives; this means they are better able to benefit their organization. That involves developing “profile awareness” (a combination of a person’s habits of thought, emotions, hopes, and behavior in different circumstances) and “state awareness” (the recognition of what’s driving a person to take action). Combining individual, inward-looking work with outward-facing actions can help create lasting change.

Introducing McKinsey Explainers : Direct answers to complex questions

Leaders must learn to make these five shifts at three levels : transforming and evolving personal mindsets and behaviors; transforming teams to work in new ways; and transforming the broader organization by building new levels of agility, human-centeredness, and value creation into the entire enterprise’s design and culture.

An example from the COVID-19 era offers a useful illustration of this new approach to leadership. In pursuit of a vaccine breakthrough, at the start of the pandemic Moderna CEO Stéphane Bancel increased the frequency of executive meetings  from once a month to twice a week. The company implemented a decentralized model enabling teams to work independently and deliver on the bold goal of providing 100 million doses of vaccines in 12 months. “The pace was unprecedented,” Bancel said.

What is the impact of this new approach to leadership?

This new approach to leadership is far more effective. While the dynamics are complex, countless studies show empirical links among effective leadership, employee satisfaction, customer loyalty, and profitability.

How can leaders empower employees?

Empowering employees , surprisingly enough, might mean taking a more hands-on leadership approach. Organizations whose leaders successfully empower others through coaching are nearly four times more likely to make swift, good decisions and outperform other companies . But this type of coaching isn’t always natural for those with a more controlling or autocratic style.

Here are five tips to get started  if you’re a leader looking to empower others:

• Provide clear rules, for example, by providing guardrails for what success looks like and communicating who makes which decisions. Clarity and boundary structures like role remits and responsibilities help to contain any anxiety associated with work and help teams stay focused on their primary tasks.
• Establish clear roles, say, by assigning one person the authority to make certain decisions.
• Avoid being a complicit manager—for instance, if you’ve delegated a decision to a team, don’t step in and solve the problem for them.
• Address culture and skills, for instance, by helping employees learn how to have difficult conversations.
• Begin soliciting personal feedback from others, at all levels of your organization, on how you are experienced as a leader.

How can leaders communicate effectively?

Good, clear communication is a leadership hallmark. Fundamental tools of effective communication  include:

• defining and pointing to long-term goals
• listening to and understanding stakeholders
• creating openings for dialogue
• communicating proactively

And in times of uncertainty, these things are important for crisis communicators :

• give people what they need, when they need it
• communicate clearly, simply, and frequently
• choose candor over charisma
• revitalize a spirit of resilience
• distill meaning from chaos
• support people, teams, and organizations to build the capability for self-sufficiency

Learn more about our People & Organizational Performance Practice .

Is leadership different in a hybrid workplace?

A leader’s role may look slightly different in remote or hybrid workplace settings . Rather than walking around a physical site, these leaders might instead model what hybrid looks like, or orchestrate work based on tasks, interactions, or purpose. Being communicative and radiating positivity  can go a long way. Leaders need to find other ways to be present and accessible, for example, via virtual drop-in sessions, regular company podcasts, or virtual townhalls. Leaders in these settings may also need to find new ways to get authentic feedback. These tactics can include pulse surveys or learning to ask thoughtful follow-up questions that reveal useful management insights.

Additional considerations, such as making sure that in-person work and togetherness has a purpose, are important. Keeping an eye on inclusivity in hybrid work  is also crucial. Listening to what employees want, with an eye to their lived experience, will be vital to leaders in these settings. And a focus on output, outcomes, results, and impact—rather than arbitrary norms about time spent in offices— may be a necessary adaptation in the hybrid era .

How should CEOs lead in this new world?

Just as for leadership more broadly, today’s environment requires CEOs to lead very differently. Recent research indicates that one-third to one-half of new CEOs fail within 18 months.

What helps top performers thrive today? To find out, McKinsey led a research effort to identify the CEOs who achieved breakaway success. We examined 20 years’ worth of data on 7,800 CEOs—from 3,500 public companies across 70 countries and 24 industries. The result is the McKinsey book CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest (Scribner, March 2022). Watch an interview with the authors for more on what separates the best CEOs from the rest .

Getting perspective on leadership from CEOs themselves is enlightening—and illustrates the nuanced ways in which the new approach to leadership described above can be implemented in practice. Here are a few quotes drawn from McKinsey’s interviews with these top-level leaders :

• “I think the fundamental role of a leader is to look for ways to shape the decades ahead, not just react to the present, and to help others accept the discomfort of disruptions to the status quo.” — Indra Nooyi , former chairman and CEO of PepsiCo
• “The single most important thing I have to do as CEO is ensure that our brand continues to be relevant.” — Chris Kempczinski , CEO of McDonald’s
• “Leaders of other enterprises often define themselves as captains of the ship, but I think I’m more the ship’s architect or designer. That’s different from a captain’s role, in which the route is often fixed and the destination defined.” — Zhang Ruimin , CEO of Haier
• “I think my leadership style [can be called] ‘collaborative command.’ You bring different opinions into the room, you allow for a really great debate, but you understand that, at the end of the day, a decision has to be made quickly.” — Adena Friedman , CEO of Nasdaq
• “We need an urgent refoundation of business and capitalism around purpose and humanity. To find new ways for all of us to lead so that we can create a better future, a more sustainable future.” — Hubert Joly , former chairman and CEO of Best Buy

What is leadership development?

Leaders aren’t born; they learn to lead over time. Neuroplasticity refers to the power of the brain to form new pathways and connections through exposure to novel, unfamiliar experiences. This allows adults to adapt, grow, and learn new practices throughout our lifetimes.

When it comes to leadership within organizations, this is often referred to as leadership development. Programs, books, and courses on leadership development abound, but results vary.

Leadership development efforts fail for a variety of reasons. Some overlook context; in those cases, asking a simple question (something like “What, precisely, is this program for?”) can help. Others separate reflections on leadership from real work, or they shortchange the role of adjusting leaders’ mindsets, feelings, assumptions, and beliefs, or they fail to measure results.

So what’s needed for successful leadership development? Generally, developing leaders is about creating contexts where there is sufficient psychological safety in combination with enough novelty and unfamiliarity to cultivate new leadership practices in response to stimuli. Leadership programs that successfully cultivate leaders are also built around “placescapes”—these are novel experiences, like exploring wilderness trails, practicing performing arts, or writing poetry.

When crafting a leadership development program, there are six ingredients to incorporate  that lead to true organizational impact:

• Set up for success:
• Focus your leadership transformation on driving strategic objectives and initiatives.
• Commit the people and resources needed.
• Be clear about focus:
• Engage a critical mass of leaders to reach a tipping point for sustained impact.
• Zero in on the leadership shifts that drive the greatest value.
• Execute well:
• Architect experiential journeys to maximize shifts in mindsets, capabilities, and practices.
• Measure for holistic impact.

A well-designed and executed leadership development program can help organizations build leaders’ capabilities broadly, at scale. And these programs can be built around coaching, mentoring, and having people try to solve challenging problems—learning skills by applying them in real time to real work.

What are mentorship, sponsorship, and apprenticeship?

Mentorship, sponsorship, and apprenticeship can also be part of leadership development efforts. What are they? Mentorship refers to trusted counselors offering guidance and support on various professional issues, such as career progression. Sponsorship is used to describe senior leaders who create opportunities to help junior colleagues succeed. These roles are typically held by more senior colleagues, whereas apprenticeship could be more distributed. Apprenticeship  describes the way any colleague with domain expertise might teach others, model behaviors, or transfer skills. These approaches can be useful not only for developing leaders but also for helping your company upskill or reskill employees quickly and at scale.

For more in-depth exploration of these topics, see McKinsey’s insights on People & Organizational Performance . Learn more about McKinsey’s Leadership & Management  work—and check out job opportunities if you’re interested in working at McKinsey.

Articles referenced include:

• “ Author Talks: What separates the best CEOs from the rest? ,” December 15, 2021, Carolyn Dewar , Scott Keller , and Vik Malhotra
• “ From the great attrition to the great adaptation ,” November 3, 2021, Aaron De Smet  and Bill Schaninger
• “ The boss factor: Making the world a better place through workplace relationships ,” September 22, 2020, Tera Allas  and Bill Schaninger
• " Leading agile transformation: The new capabilities leaders need to build 21st century organizations ," October 1, 2018, Aaron De Smet , Michael Lurie , and Andrew St. George
• " Leading Organizations: Ten Timeless Truths ," 2017, Scott Keller  and Mary Meaney
• “ Leadership in context ,” January 1, 2016, Michael Bazigos, Chris Gagnon, and Bill Schaninger
• “ Decoding leadership: What really matters ,” January 1, 2015, Claudio Feser, Fernanda Mayol, and Ramesh Srinivasan

Want to know more about leadership?

Related articles.

Reimagining HR: Insights from people leaders

What is leadership: Moving beyond the C-Suite

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from training.npr.org: https://training.npr.org/2016/10/12/leads-are-hard-heres-how-to-write-a-good-one/

• Style Guide

A good lead is everything — here's how to write one

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(Deborah Lee/NPR)

I can’t think of a better way to start a post about leads than with this:

“The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.” — William Zinsser, On Writing Well

No one wants a dead article! A story that goes unread is pointless. The lead is the introduction — the first sentences — that should pique your readers’ interest and curiosity. And it shouldn’t be the same as your radio intro, which t ells listeners what the story is about and why they should care. In a written story, that’s the function of the “nut graph” (which will be the subject of a future post) — not the lead.

The journalism lead’s  main job (I’m personally fond of the  nostalgic spelling , “lede,” that derives from the bygone days of typesetting when newspaper folks needed to differentiate the lead of a story from the  lead  of hot type) is to make the reader want to stay and spend some precious time with whatever you’ve written. It sets the tone and pace and direction for everything that follows. It is the puzzle piece on which the rest of the story depends. To that end, please write your lead first — don’t undermine it by going back and thinking of one to slap on after you’ve finished writing the rest of the story.

Coming up with a good lead is hard. Even the most experienced and distinguished writers know this. No less a writer than John McPhee has called it “ the hardest part of a story to write.” But in return for all your effort, a good lead will do a lot of work for you — most importantly, it will make your readers eager to stay awhile.

There are many different ways to start a story. Some examples of the most common leads are highlighted below. Sometimes they overlap. (Note: These are not terms of art.)

Straight news lead

Just the facts, please, and even better if interesting details and context are packed in. This kind of lead works well for hard news and breaking news.

Some examples:

“After mass street protests in Poland, legislators with the country’s ruling party have abruptly reversed their positions and voted against a proposal to completely ban abortion.” (By NPR’s Camila Domonoske )

“The European Parliament voted Tuesday to ratify the landmark Paris climate accord, paving the way for the international plan to curb greenhouse gas emissions to become binding as soon as the end of this week.” (By NPR’s Rebecca Hersher )

“The United States announced it is suspending efforts to revive a cease-fire in Syria, blaming Russia’s support for a new round of airstrikes in the city of Aleppo.” (By NPR’s Richard Gonzales )

All three leads sum up the news in a straightforward, clear way — in a single sentence. They also hint at the broader context in which the news occurred.

Anecdotal lead

This type of lead uses an anecdote to illustrate what the story is about.

Here’s a powerful anecdotal lead to a story about Brazil’s murder rate and gun laws by NPR’s Lulu Garcia-Navarro :

“At the dilapidated morgue in the northern Brazilian city of Natal, Director Marcos Brandao walks over the blood-smeared floor to where the corpses are kept. He points out the labels attached to the bright metal doors, counting out loud. It has not been a particularly bad night, yet there are nine shooting victims in cold storage.”

We understand right away that the story will be about a high rate of gun-related murder in Brazil. And this is a much more vivid and gripping way of conveying it than if Lulu had simply stated that the rate of gun violence is high.

Lulu also does a great job setting the scene. Which leads us to …

Scene-setting lead

Byrd Pinkerton, a 2016 NPR intern, didn’t set foot in this obscure scholarly haven , but you’d never guess it from the way she draws readers into her story:

“On the second floor of an old Bavarian palace in Munich, Germany, there’s a library with high ceilings, a distinctly bookish smell and one of the world’s most extensive collections of Latin texts. About 20 researchers from all over the world work in small offices around the room.”

This scene-setting is just one benefit of Byrd’s thorough reporting. We even get a hint of how the place smells.

First-person lead

The first-person lead should be used sparingly. It means you, the writer, are immediately a character in your own story. For purists, this is not a comfortable position. Why should a reader be interested in you? You need to make sure your first-person presence is essential — because you experienced something or have a valuable contribution and perspective that justifies conveying the story explicitly through your own eyes. Just make sure you are bringing your readers along with you.

Here, in the spirit of first-personhood, is an example from one of my own stories :

“For many of us, Sept. 11, 2001, is one of those touchstone dates — we remember exactly where we were when we heard that the planes hit the World Trade Center and the Pentagon. I was in Afghanistan.”

On a historic date, I was in a place where very few Americans were present, meaning I’m able to serve as a guide to that place and time. Rather than stating I was in Afghanistan in the first sentence, I tried to draw in readers by reminding them that the memory of Sept. 11 is something many of us share in common, regardless of where we were that day.

Observational lead

This kind of lead steps back to make an authoritative observation about the story and its broader context. For it to work, you need to understand not just the immediate piece you’re writing, but also the big picture. These are useful for stories running a day or more after the news breaks.

Here’s one by the Washington Post’s Karen Tumulty , a political reporter with decades of experience:

“At the lowest point of Donald Trump’s quest for the presidency, the Republican nominee might have brought in a political handyman to sand his edges. Instead, he put his campaign in the hands of a true believer who promises to amplify the GOP nominee’s nationalist message and reinforce his populist impulses.”

And here’s another by NPR’s Camila Domonoske , who knows her literary stuff, juxtaposing the mundane (taxes) with the highbrow (literary criticism):

“Tax records and literary criticism are strange bedfellows. But over the weekend, the two combined and brought into the world a literary controversy — call it the Ferrante Furor of 2016.”

Zinger lead

Edna Buchanan, the legendary, Pulitzer Prize-winning crime reporter for the Miami Herald , once said that a good lead should make a reader sitting at breakfast with his wife “spit out his coffee, clutch his chest and say, ‘My god, Martha. Did you read this?’”

That’s as good a definition as any of a “zinger” lead. These are a couple of Buchanan’s:

“His last meal was worth $30,000 and it killed him.” (A man died while trying to smuggle cocaine-filled condoms in his gut.)

“Bad things happen to the husbands of Widow Elkin.” (Ms. Elkin, as you might surmise, was suspected of bumping off her spouses.)

After Ryan Lochte’s post-Olympic Games, out-of-the-water escapades in Rio, Sally Jenkins, writing in the Washington Post , unleashed this zinger:

“Ryan Lochte is the dumbest bell that ever rang.”

Roy Peter Clark, of the Poynter Institute,  deconstructs Jenkins’ column here , praising her “short laser blast of a lead that captures the tone and message of the piece.”

Here are a few notes on things to avoid when writing leads:

• Clichés and terrible puns. This goes for any part of your story, and never more so than in the lead. Terrible puns aren’t just the ones that make a reader groan — they’re in bad taste, inappropriate in tone or both. Here’s one example .
• Long, rambling sentences. Don’t try to cram way too much information into one sentence or digress and meander or become repetitive. Clarity and simplicity rule.
• Straining to be clever. Don’t write a lead that sounds better than it means or promises more than it can deliver. You want your reader to keep reading, not to stop and figure out something that sounds smart but is actually not very meaningful. Here’s John McPhee again: “A lead should not be cheap, flashy, meretricious, blaring: After a tremendous fanfare of verbal trumpets, a mouse comes out of a hole, blinking.”
• Saying someone “could never have predicted.” It’s not an informative observation to say someone “could never have imagined” the twists and turns his or her life would take. Of course they couldn’t! It’s better to give the reader something concrete and interesting about that person instead.
• The weather . Unless your story is about the weather, the weather plays a direct role in it or it’s essential for setting the scene, it doesn’t belong in the lead. Here’s a story about Donald Trump’s financial dealings that would have lost nothing if the first, weather-referenced sentence had been omitted.

One secret to a good lead

Finally, good reporting will lead to good leads. If your reporting is incomplete, that will often show up in a weak lead. If you find yourself struggling to come up with a decent lead or your lead just doesn’t seem strong, make sure your reporting is thorough and there aren’t unanswered questions or missing details and points. If you’ve reported your story well, your lead will reflect this.

Further reading:

• A Poynter roundup of bad leads
• A classic New Yorker story by Calvin Trillin with a great lead about one of Buchanan’s best-known leads.
• A long read by John McPhee , discussing, among other things, “fighting fear and panic, because I had no idea where or how to begin a piece of writing for The New Yorker .” It happens to everyone!

Hannah Bloch is a digital editor for international news at NPR.

Editing & Structure Reporting Writing & Voice

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Why You Should Showcase Leadership in a Personal Statement

This article was written based on the information and opinions presented by Kaila Barber, from College Essay Guy, in a CollegeVine livestream. You can watch the full livestream for more info.

What’s Covered:

How to showcase leadership.

• Choosing Your Personal Statement

In this post, we will discuss some strategies and tips for showcasing leadership, and other essential values and transferable skills necessary for success, in your personal statement essays for applying to college. 

Let’s say you want to talk about leadership in your essay, there are many ways you can go about it. You can talk about leadership capabilities and experience through topics such as your organization skills, productivity and making things more efficient, communicating with people, and being a mentor. Categorizing the different skills and components of leadership can help you brainstorm potential topics that will position you as a good fit, and even an asset, for prospective colleges.

In particular, leading through mentorship is a great topic to write about as it is very important because you are creating a safe environment for those around you that fosters personal, academic, and professional growth. Building connections and community and creating a safe space where people can be authentic and feel mutual trust is what mentorship is all about, and having these abilities is a major plus.

Choosing Your Personal Statement 

Writing about a challenge.

If you choose to write about a challenge you overcame, make sure you’re talking about, and focusing on, specific actions you took, and what skill you gained from it. You can include leadership and productivity skills like time management, adaptability, or flexibility if those are relevant. 

Many students, especially during the pandemic, had to help out their families financially. If this describes your experience, or you have gone through similar challenges, you can write about it as  taking on that kind of extra responsibility is a big deal for students studying full-time. From experiences such as this, students gain a lot of real world experience applying skills essential for academic, and later professional, success and those are things colleges want to hear about.

Writing About Your Hobby

A popular topic for personal statement essays is how students turn their hobbies into an interest they now want to study in college. If you choose this topic, you want to make sure you demonstrate the insight you’ve learned from this hobby, as well as the values and transferable skills it has helped you develop. 

Similar to the way we broke down leadership, categorize the different skills you’ve gained from this hobby. You can then also talk about how these skills have influenced your decision to now study your hobby. Remember, the most important thing in this essay is to personalize it to your life story. If your hobby has affected your values and life views, that is a great way to personalize your essay.

A great example of breaking down how your hobbies can change your values is crocheting. A hobby like crocheting takes time and patience. There is a beauty and importance in taking the time to learn and practice the basics so you can then master more complex processes. Someone who writes about their crocheting hobby will be able to talk about how these values, gained through their hobby, changed their life values and helped them develop transferable skills. Crocheting is just one example, but this is the structure you should aim to have if you choose this topic. 

If you’re worried about choosing the right topic, you can always do a topic check with CollegeVine. This is a community feed where you can ask specific questions about the topic you’re considering writing about. 

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Lead Generation

Understand lead generation dynamics. Master the process to generate and nurture leads successfully.

The process of converting potential customers into interested prospects for a business's products or services.

Generating leads for your business is critical to success. Lead generation encompasses strategic activities to identify and cultivate potential customers who exhibit genuine interest in a company's products or services. As you strive to expand your reach and capture market share, using lead generation strategically becomes even more important because it enables you to establish meaningful connections with your target audience and drive revenue.

In simple terms, lead generation is about initiating and nurturing relationships with potential customers. Effective lead generation strategies cut through the noise and capture the attention of potential buyers. Businesses can attract and engage prospects across various touch points along their buying journey using diverse channels and tactics, such as content marketing, email campaigns, digital advertising, and search engine optimization (SEO).

Lead generation isn't just about getting contact information or driving website traffic; it's about building meaningful relationships and nurturing prospects through each sales funnel stage. With a comprehensive lead generation process, you can optimize your sales pipeline and drive sustainable growth.

Keep reading to learn more about how to generate leads.

What's a lead?

A lead is a person who has shown interest in your company's product or service. Leads can come from various sources, including traditional advertising methods, offline activities like customer referrals, and your digital marketing efforts. Regardless of where they come from, leads generally initiate contact with or indicate interest in your business first.

Leads represent potential customers in the initial stages of the buying process and need further nurturing and follow-up to convert them into paying customers.

It's important to note that you must determine whether a lead is "qualified." A qualified lead means they have taken a step that indicates they are considering a purchase as a prospective customer. Some leads may be ready to do so immediately, while others may be researching and considering their options.

Qualifying a lead before approaching them with your marketing materials is crucial. You must know your audience to market to them effectively and personalize your marketing campaigns to achieve conversions. Sending the wrong message to a lead at the wrong time can compromise the relationship entirely, and it can be a waste of your time and resources if the cost per lead is too high for a positive return on investment. Assuring lead quality is fundamental.

Lead generation involves drawing in potential customers (leads) and transforming them into prospects who have shown an interest in your company's offerings. The purpose of a lead generation campaign is to guide prospective customers into the sales funnel and through the sales pipeline until they are ready to make a purchase.

Lead generation involves strategic activities that capture the target audience's attention, engaging them through marketing channels and encouraging them to take desired actions, such as filling out a form, subscribing to a newsletter, or requesting more information.

Lead generation is a complex process that increases brand awareness, builds community relationships, generates high-quality leads, and completes a sale.

How is lead generation related to inbound marketing?

Inbound marketing encourages people to seek out and engage with your brand actively, drawing them in naturally rather than interrupting them with traditional advertising methods. This usually involves creating digital resources or content marketing materials (like blog posts, newsletters, and social media posts) that provide value to potential customers. It's all about creating awareness, building trust, and managing customer relationships with your brand .

Although closely related, inbound marketing and lead generation are not the same.

Lead generation is one part of a larger inbound marketing strategy. It helps bring more interested people to your company, while inbound marketing works to nurture those leads, convert them into paying customers, and keep them coming back for more .

Inbound marketing tactics like content marketing, video marketing, social media management, influencer marketing, search engine optimization (SEO), and email marketing are commonly used to generate leads by providing informative, educational, or entertaining content.

By aligning lead generation efforts with inbound marketing principles, sales and marketing teams can attract high-quality leads interested in their products or services. Instead of relying solely on outbound marketing tactics like cold calling or mass advertising, inbound lead generation focuses on building trust and credibility with prospects, increasing the likelihood of conversion.

Lead generation can hugely benefit your business , particularly your digital marketing efforts. Some of the biggest benefits of lead generation include:

• Increased awareness of your brand among customers
• Contact with qualified customers who are already interested in your business
• Reduced waste of valuable resources (including time, money, and labor)
• Positive impact on your business's bottom line

Many traditional lead generation tactics, like word-of-mouth referrals, simply aren't enough to get your business ahead. However, these tactics can be combined with online lead generation methods, like digital advertising, email marketing , and social media marketing , to nurture the leads and positively impact your business.

The challenges of lead generation

Of course, lead generation isn't always easy. It's the biggest challenge facing so many marketers. Some of the biggest difficulties of lead generation include :

• Generating high-quality leads who are likely to patronize your business
• Generating a high volume of leads
• Measuring, tracking, and reporting the success of lead generation efforts
• Having adequate time and resources to dedicate to lead generation

Awareness of these challenges will help you overcome them and generate leads without unnecessarily expanding your resources.

The lead generation funnel

The lead generation funnel plays a major role in how your business appeals to leads and ultimately converts them into customers. This concept illustrates the path people must follow as they become aware of your business, transition into a more qualified lead, and finally purchase from you. There are five main components of the lead generation funnel:

1. Awareness: At the top of the lead gen funnel, potential customers become aware of a company's products or services through marketing channels like social media, search engines, content marketing, or word-of-mouth referrals. This stage aims to attract a broad audience's attention and generate interest in the company's offerings. 2. Interest: In the middle of the funnel, leads demonstrate interest in the company by engaging with its content, visiting its website, or signing up for newsletters or email updates. At this stage, leads may seek more information about the company's products or solutions to their pain points. 3. Consideration: As leads move further down the funnel, they actively consider the company's offerings and evaluate their options. They may compare different products or services, read reviews, or request demos or consultations to learn more about the company's offerings and how they can address their needs. 4. Decision: At the bottom of the funnel, leads are ready to purchase. They're evaluating the best solution for their needs. This is when many leads request quotes, negotiate terms, or make final inquiries before converting into paying customers.

When developing and refining your lead generation strategies, consider how the funnel fits into your own business, including what methods you can use at various stages, like optimizing your landing page to improve conversion .

Lead generation marketing channels

There is a lot of advice out there about which is the best marketing channel to use for generating leads. While some channels are certainly better than others, you should use them all. Choosing one marketing channel —even if it proves to be effective—is like saying you'll only drive on one highway. That is the kind of limitation you would choose only if there was no other choice.

What is more important is to focus on how to fill out your marketing presence on all of the following channels. If your time is limited, you might need to be more selective about which channels you use; in this case, we recommend the order in which they are listed below.

Email campaigns are critical for outreach when leads are qualified. But email is also one of the best ways to keep in touch with loyal and previous customers. Email outreach is about establishing and curating customer loyalty, rewarding your most loyal customers, and delivering custom-built content for individual recipients.

Social media

One of the most effective ways to deliver quality marketing content to both new and established leads is still social media. That means Facebook, YouTube, Twitter, Instagram, LinkedIn, and more. People spend significant amounts of time on these platforms, and social media is the ideal place to interact with your audience directly, offering them custom content in real-time.

Company blog

When anyone has a question about your products, services, or industry, a blog is the best place to offer compelling and informative material intended not only to answer their questions but to dispel any reluctance to make a purchase. The most frugal and thoughtful customers will look to your blog for answers. Write a blog post that answers questions and arouses the attention of readers.

Digital ads

While this channel is challenging, it may be the farthest-reaching channel in some ways. Digital ads need to appeal to users at a glance. They should appear trustworthy and, most importantly, not feel intrusive. Create digital ads that get straight to the point and speak to your target audience.

Word-of-mouth

Perhaps the most compelling advertisement is the unscripted praise of your brand from one person to another. There are ways to incentivize this kind of promotion, but the best way is to deliver quality products and services.

There are several different types of leads that can affect your business's lead generation strategy. After all, how you market to your customers will depend entirely on where they are in their buyer's journey .

Marketing qualified leads (MQL)

Marketing-qualified leads discover your business through an inbound marketing channel, like social media profiles or digital marketing materials. A marketing-qualified lead has indicated an interest in your products and services or business as a whole but has not yet been nurtured as lead or interacted with your sales team. After some time, they may turn into sales-qualified leads.

Sales qualified leads (SQL)

Sales-qualified leads have been researched, screened, and assessed by sales teams. They have demonstrated sufficient interest in buying a product or service so that you can focus on moving them toward conversion. For example, a sales-qualified lead may complete a form on your website for more information or sign up for your company's email newsletter .

Product qualified leads (PQL)

Product-qualified leads have already used your product and found it valuable or useful. Typically, this involves customers using a freemium product or signing up for a free month of your product or service. PQLs are considered some of the most valuable and qualified leads since they have a first-hand appreciation for the value of your products.

Service qualified leads (also referred to as an SQL)

Service-qualified leads have spoken to a member of your customer service team and indicated that they would like to make a purchase—for example, if they were using a free version of your product and wanted to upgrade to the premium version. Upon learning this, the customer service representative would connect the customer with the appropriate sales team member.

Lead scoring

Lead scoring helps you evaluate and rank leads based on their likelihood of becoming customers. Each lead is given a numerical value (or "score") that represents where they are in their buyer's journey.

The purpose of lead scoring is to focus sales and marketing efforts on leads likely to convert into paying customers. For example, highly qualified leads can be connected to your sales team, and leads with a more casual interest can be engaged by your marketing department, saving everyone time and effort.

The lead-scoring process consists of the following:

• Scoring criteria: The criteria or factors used to assess the quality of leads. These criteria can vary depending on your goals but commonly include demographics (industry, company size), behavior (website visits, email opens, content downloads), and engagement level (interactions with sales teams).
• Scoring model: Once the criteria are established, you'll develop a scoring model that assigns numerical values to each criterion based on its importance or relevance to the likelihood of conversion. Leads are then given a total score based on their activity and behavior across the defined criteria.

How to qualify your leads

Qualifying leads helps you identify and prioritize prospects likely to convert into customers. So, how does a consumer get through the qualification process?

The first stage is information qualification. A lead qualifies for this level by sharing contact information. Information qualification casts a wide net, but it sets the minimum for a potential customer.

You may disqualify some leads at this stage. Age is a common example, especially if you sell products aimed at adults, like vitamins or wine.

The next stage, marketing information qualification, requires continued interest. This may be repeated trips to your blog, retweeting social media, or asking for more information. When your customers are ready to buy, they become sales leads. They may indicate this by initiating a chat session or making an appointment.

Your qualification process will be unique, but ideally, most of it will be automated. You will also find that it needs constant tweaking. Social media platforms change, new marketing tools become available, or your competition may release a campaign that blows you out of the water.

Tips for generating leads

Without quality lead generation, your marketing efforts will be made up of shots in the dark. Generating leads effectively is necessary for sparking up natural conversations and moving your audience down the sales funnel in a way that does not feel forced. Without them, your efforts will essentially be door-to-door sales. Here are a few tips to keep the leads flowing.

Create landing pages for special offers

Landing pages are a great place to house special offers. These dedicated pages capture visitors' attention and encourage them to take a specific action. By focusing on a single offer and eliminating distractions, landing pages can guide visitors through the funnel and increase the likelihood of them providing their contact information.

Establish a social media presence.

Social media is where people can find and interact with your brand quickly and naturally. It's also a place where people spend a lot of time online. Establishing a social media presence and building a following can cast a wider net and generate more leads.

Leverage SEO to boost web traffic

People search for things they are interested in every day. Quality SEO is still one of the best ways to draw those searches in and give them what they want. Good website SEO can act as a magnet for quality leads.

Create compelling content

Quality content entertains, answers questions, dispels fears and holds attention. Give users a reason to navigate your website and engage with your brand; they will be more likely to buy. Create quality branded content that draws and holds their attention.

Launch targeted email marketing campaigns

Segmenting your email list based on demographics, interests, and past behavior can help you tailor your email marketing campaigns to resonate with each segment's needs and preferences.

Personalized emails that provide valuable content, offers, or incentives can capture your audience's attention and encourage them to take action, such as downloading a whitepaper or resource, signing up for a webinar, or requesting more information.

Generate high-quality leads with Mailchimp

Lead generation marketing is about drawing in those naturally interested in your product, service, or brand. Sure, there is a lot to sound lead generation, but when you get it right, the numbers will show it.

And, with an all-in-one marketing platform like Mailchimp, you can use our lead generation tools to identify your target audience, boost engagement, identify and nurture leads, and, ultimately, increase conversions.

Photo essay: A glimpse into the lives of Afghan women

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Since August 2021, Afghan women and girls have been grappling with increasingly restrictive decrees limiting their participation in all aspects of social, economic, and political life. These have confined millions of women to their home, restricting their important contributions to society.

Their already dire situation has been compounded in recent months by humanitarian crises. First, devastating earthquakes rocked western Afghanistan in October 2023. Then, since November 2023, hundreds of thousands of Afghans have been forced to return after a Pakistani decree on undocumented migrants went into effect. According to International Organization for Migration (IOM) data , an estimated 80 per cent of those affected are women and children.

To showcase the myriad struggles and resilience of Afghan women, UN Women and the IOM are organizing two joint photo exhibitions, at the United Nations Office in Geneva from 8 to 22 March and at United Nations Headquarters in New York from 11 to 22 March 2024, during the first week of the 68th session of the Commission on the Status of Women , an annual global meeting of Member States, gender equality champions, and experts.

This photo essay includes a selection of the anonymized photographs * and stories from this exhibition. The names and other details of women and girls featured have been changed for their protection.

Many Afghans who left shortly after the Taliban takeover in August 2021 fled to neighbouring countries, such as Pakistan. In recent months, legal and economic conditions have made continuing to live abroad nearly impossible, forcing many to return to an unknown fate back home in Afghanistan.

Female-headed Afghan families face additional challenges.

Habiba is one of them.

“I lived in Pakistan for two years”, says Habiba. “We faced lots of problems there. They would tell us, ‘We will drag Afghan immigrants out of Pakistan’, and that they wouldn’t let us stay. … Because we didn’t have any documents or visas, my children couldn’t go to school in Pakistan.

“We packed all our stuff, we prayed, and it was late at night when we left the house. Due to the rush of cars and people, we spent all night at the border. We spent a cold night, because we didn’t have enough warm clothing. Then, in the early morning, we started the drive back to Afghanistan. …

“We pray that my children wouldn’t starve and face any difficulties. We wish to have a better life here. … I ask the international community to stand with us and help Afghan people, especially returnees.”

Returnees must stay in temporary shelters before heading to the IOM Transit Centre, or their hometowns.

Salma, a mother of six, recently returned from Pakistan.

“One day, it all came crashing down around us”, says Salma. “The Government announced that they would be deporting all immigrants without proper documentation. We went there seeking a better life, and now we were being punished for it.

“I was filled with worry and anxiety as we packed up the few belongings we had and prepared to leave the only home our children had ever known. Where would we go? What would happen to us? Would we ever find a place to call home again? But even amid all this uncertainty, I knew that I had to stay strong for my children. They looked up to me, and I couldn’t let them see how scared and helpless I really felt. So, I put on a brave face, and told them that everything would be okay. …

“We left Pakistan with nothing more than the clothes on our backs and a suitcase full of dreams.”

For many women who have not lived in Afghanistan for years, returning to a place where they have few rights and freedoms and cannot go out in public without a mahram (male escort) has been jarring.

As a counter-narrative to the Taliban’s campaign to render Afghan women invisible, UN Women created  “After August” , a digital space to document and share the experiences of Afghan women.

Several of their stories and randomly paired photographs are featured in the exhibition. Among them is Belqis , who was forced to sell one of her daughters.

“After the Taliban takeover of the country last year, I had to sell my 6-year-old daughter for 100,000 afghani to pay off the expenses of the rest of the family”, says Belqis, a mother of three girls and six boys from Ghor. “I have to provide for the family. We don’t have tea at home. No soap. It is a bad situation.”

Before the Taliban takeover, Fatana was a student and vice-president of a youth union in Nuristan. She says she became a protester after watching the achievements of a lifetime disappear:

“I want to raise the voices of these innocent women to the international community, so that it no will longer just monitor and react, but act instead—act for the benefit of the brave women of my country, because we do not get anything from reaction! … My message to the world is to raise your voice with us, women, and don’t be silent. …

“Despite all the restrictions and torture, we women have not given up and we will not! … We have been projecting our voices more into the world, and we will continue on this path with our other sisters until the last moment of our lives.”

As a defence lawyer, Joweria used to take on women’s and children’s rights, child marriage and domestic violence cases. Now, she can no longer practice law.

“Today, I am imprisoned in my own home simply for being a woman. Worse yet, I faced severe security threats that have forced me to leave my home. The place I lived for years, where I was respected by everyone, no longer had a place for me. … In the blink of an eye, I went from the throne to the ground, and the day came when I couldn’t even afford 10 afghanis for transportation.

“In secret, I’ve been providing educational opportunities from my home for several girls who are deprived of the right to go to school. … I’ve raised my voice many times to change the current situation. But it seems that here, ears are deaf, and eyes are blind. No one sees us, and no one hears our voices. Still, I know that, in the end, success will be ours.”

Sohaila, a former parliamentary reporter from Takhar, is unemployed. Despite the restrictions, she’s started collecting and sharing stories about women online:

“Sleepless nights haunted me, and hearing the news of the dissolution of Parliament and closure of related offices shattered me. The Taliban stripped me and all Afghan girls of the spirit of change through knowledge and awareness. …

“Most media outlets in Afghanistan do not hire female employees and journalists. Despite that, I was not discouraged and started collecting stories of women and presenting them through online platforms to ensure that the voices of Afghan women are heard and not stifled. This is the least I can do as a woman for other Afghan women.”

While most girls her age are in school in other countries, 15-year-old Negina is stuck at home in Bamyan:

“I am making the most of my current captivity. … For the past six months, I’ve been teaching 12 neighbourhood children who, due to poverty or other reasons, couldn’t go to school. We hold daily one-hour classes in one of the rooms in our house. I’ve been teaching them subjects like math and Dari, and, fortunately, they can now read and write. … Although they’ve deprived me of my education, I have taught 12 other individuals, and this kind of fight against ignorance and illiteracy will be victorious, with time.”

Mahnaz, from Farah, is a former university student forced into marriage:

“I cried out loud when I got engaged. I felt helpless and found myself in a situation where I had no say in my decisions. I was in my second year of university, studying law and political science, and I aspired to work in the judicial system to protect women’s rights in our country. Unfortunately, my dreams were shattered after the return of the Taliban.

“Many of my friends have faced similar fates, giving up their hopes and marrying against their will. For all girls who have been unable to complete their education, marriage is not a choice but a forced reality.”

Women’s rights activist, author and poet Shabnam says her dreams may have been shattered, but not her will.

“I didn’t accept defeat. I, alongside other courageous women, raised our voices to protest the injustices of the Taliban. We went to the streets to protest, despite all the challenges and lack of support, both domestically and internationally. The Taliban hadn’t expected such courage from women. It wasn’t until they realized that we posed a significant threat to their regime, that they attempted to suppress us. …

“[A] Taliban intelligence group raided my house in the middle of the night, and on that night, my [husband was beaten in front of my] two young children, and my other family members faced the worst possible treatment by the Taliban, leaving eternal trauma etched on their souls and minds. After that night, I had no way to return home, and I was in hiding in my own land, seeking my rights. … Despite all these difficulties, I won’t stop.”

These stories and images capture the hardships that so many Afghan women are experiencing, but they also bring hope in their remarkable strength and resilience, as they find their own unique ways to resist.

• Gender discrimination
• Fundamental freedoms
• Women’s rights
• Ending violence against women and girls
• Gender equality and women’s empowerment
• Human rights

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Internship Experience: Researching Arturo Schomburg as an Art Collector

NYPL Digital Collections, Image ID: 3972687

This post continues NYPL intern Leonie Smith’s two-part series of reflections on her work at the Photographs and Prints Division at the Schomburg Center for Research in Black Culture. Read the first post  here .  

During the second half of my internship at the Schomburg Center’s Photographs and Prints Division, I was assigned to assist my supervisor Jack Patterson, an archivist in the Division, with research in Arturo Schomburg’s papers. The Division had been undertaking research to identify which materials in their collection were acquired by Schomburg himself.

The Schomburg Center started out as the Division of Negro Literature, History, and Prints, which was originally located at the 135th Street Branch Library beginning in 1925. The Library purchased Arturo Schomburg’s collection of books and other materials, including prints, in 1926. Arturo Schomburg was the Curator of the Division from 1932 to 1938. Gaining an understanding of where the collection used to be stored between those years became an important outlet for researching the historical knowledge of him as a curator and collector. For the Photographs and Prints Division, assisting in the process of accessing and retrieving Schomburg’s personal collection of prints, specifically lists of lithographs and etchings that were sold or gifted during his period has curator, became a major key to gaining more knowledge on the decision making he took, as well as using the information found as a guide to what is already accessible in the Division.

As I spent more time at the Schomburg Center, I became more fascinated with who Arturo Schomburg was and how he became such a notable figure in the Black community for our scholars and art historians. I began by exploring both the  Research and Reference and  Manuscripts and Archives Divisions to look through his papers, which sparked my curiosity and made me want to learn more about his backstory as curator and established collector. I wanted to know what motivated Schomburg most to collect, and later lead a center filled with so much knowledge of the Black diaspora. I began looking through the NYPL library catalog, because in addition to the Photographs and Prints’ initiative of using the center’s archives to learn and expand their understanding of Schomburg as curator, this encouraged me to start researching more on him myself. 

While on the search, I came across the book  Diasporic Blackness: The Life and Times of Arturo Alfonso Schomburg written by Vanessa K. Valdes. In this book Valdes discusses the struggles Schomburg faced early on in his search for more Black representation of art collectors, researchers and scholars. Anti-Black propaganda spread in the West motivated him to dive deeper in collecting and researching more Black scholars to combat racist rhetoric. Looking through microfilm became an exhilarating experience. Inserting the microfilm into the film reader granted me the pleasure of viewing most of Arturo Schomburg’s papers during his time as curator. What I found most fascinating about looking through the film and physical documentation were all the letters sent back and forth about his collection. Reading all the letters, receipts and gifts, and Schomburg’s networking with other institutions, was inspiring to read. One document I found during the search was a receipt of a series of lithograph prints sent to Arturo Schomburg in 1934 from the Old Print Shop in New York. By identifying the lithograph name and year acquired to the Schomburg collection, Photographs and Prints was able to match up all the information on this receipt with the actual prints found in the Division's vault. The use of the receipt created a visual guide to learning about which prints were directly owned by Schomburg. 

All in all, working with the Photographs and Prints Division has been an unforgettable experience that created the space for me to learn and grow as an artist and researcher. I am proud to know all the work I have done here will forever live in the Center and be a part of history.