cover letter bullet points example

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How to Include Bullet Points in a Cover Letter

• Include Bullet Points in a Cover Letter

Use Business Letter Format

Tips for writing bullet points, cover letter bulleted list examples, cover letter sample with bullets.

• Email Cover Letter With Bullets

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The purpose of a cover letter is to persuade hiring managers that you’re a good fit for the job. Think of it as being like a sales pitch: while a resume outlines the entirety of your related work experience and skills, your cover letter gives the highlights. The goal is to grab the hiring manager’s attention and convince them that your application should make it to the next round.

Of course, hiring managers and recruiters are busy. One study found that recruiters spend an average of just 7.4 seconds reviewing a resume before moving it to the “yes” or “no” pile. Adding bullets to your cover letter can help you make the most of those seconds, highlighting your relevant experience and matching it to the job listing’s requirements.  

Bullets can show your experience and skills in a way that stands out immediately.

Readers may skim through your opening paragraph, but their eyes will automatically pause when they see a bulleted list of qualifications. There's something about the white space and the formatting of bullet points that's very eye-catching.

Start your cover letter with an introductory paragraph that explains why you are writing. Then, when explaining your related experience, use a bullet for each of your job qualifications.

Each bullet point should include a concise phrase or sentence that begins with an action word ; you can include a period at the end of each sentence. Avoid having too much text for each bullet point; once the text following a bullet point spreads to three lines, it might make more sense in paragraph form.

Use simple bullets such as circles, dots, hyphens, or small squares.

Avoid other symbols that might look too confusing or may not upload properly when you apply for jobs online. Keeping it simple will avoid funky formatting in your cover letter.

To generate your bullet points, match your qualifications to the job description . Include the skills that are the closest match to the job.

You might also include keywords related to the job, but not specifically listed in the job listing. To figure out which keywords to include, scan job postings for other, related positions at other companies, or scan this list of skills to include in a cover letter or resume .

As well as listing skills, you can use bullet points to convey accomplishments (e.g., "Drove record-breaking sales numbers.").

Follow business-letter format for your cover letter. If you send your cover letter via email , omit the’ address paragraphs and choose a clear subject line , e.g., “Teacher’s Aide Application – Kim Fleming.”

Letter Introduction

The first paragraph of your letter should include information on why you are writing.

Refer to the position you are applying for and tell the hiring manager where you found the job listing. If you were recommended by a contact , now’s the time to mention it.

Next, provide a brief introduction, followed by the bullets.

Bullet Points

• The middle section of your cover letter should include what you have to offer.
• Mention how your qualifications match the job you are applying for.
• Highlight your most relevant experience and accomplishments.
• Show the employer why you're a great match.
• Be selective : you don’t need to include every skill and achievement, no matter how impressive they might be. Restrict yourself to qualifications that match the job description and show that you’re an outstanding fit for the position.

Letter Closing

Finish your cover letter with a closing paragraph and your signature .

When you’re writing your bullet points, don’t copy from your resume or from the employer’s job posting. Take the time to write unique statements for each, based on your qualifications for the job. Include 3-6 bullet points listing your expertise and accomplishments.

Remember that cover letters are intended to persuade. As you write, focus on making the case that you’re the best candidate for the job.

Once you’ve set up your letter with an introduction, bullets, and a closing, you can simply swap out the bullet points when you write each new cover letter. It is a quick and easy way to customize your job application letters for each position you apply for.

• Manage company communications including extensive social media experience.
• Experience with C+, UNIX, Shell, and Python scripting.
• Work with students to educate and prepare them for careers using career advising techniques, career development strategies, and career preparation techniques.
• Experience as a teacher’s aide in elementary school classrooms.
• Certified human resources professional with extensive recruiting and hiring experience.
• Manage complex projects from start to completion while ensuring client satisfaction and meeting all scheduled dates.

Lucy Rogers 86 Maple Street Satchel-on-Hudson, NY 10705 555-323-5432 lucy.rogers@email.com

September 7, 2022

Freya Leigh Manager River Events 15 Main Street, 1 st Floor Satchel-on-Hudson, NY 10705

Dear Ms. Leigh,

I was excited to see your recent advertisement for a receptionist on Local-on-Hudson.com. As an experienced receptionist and Satchel native, I’d love to help support beloved local events like the Waves Concert Series and the Food Truck Fair.

I have five years of administrative experience for event planning companies. Currently, I’m the weekend receptionist at Big Five Events. I’ve also held several internships for entertainment and event planning companies while I was attending Southern New York State, and have acquired the following skills:

• Excellent phone manner, customer service, and communication skills
• Expert-level knowledge of Microsoft Office, including Excel and PowerPoint, as well as project management software like Asana and Trello
• Typing speed of 80 words per minute
• Attention to detail and high degree of accuracy
• Patience and problem-solving skills

I have attached my resume for your review and would love to talk to you more about your needs and how I can help. I hope you’ll contact me at your convenience to arrange an interview.

Thanks and best regards,

Lucy Rogers (signature for a hard copy letter)

Lucy Rogers (printed)

Email Cover Letter Sample With Bullets

Subject Line : Sales Manager Job Application from J. Fernandez

Dear Mr. Williams:

It was with much interest that I learned, through your recent advertisement on Indeed.com, about Hamilton Motors’ current search for a Sales Manager. Please accept the attached résumé as an expression of my deep interest in accelerating the profitability of your new car sales department.

As an accomplished sales producer with 8 years’ experience in automotive sales management for two dealerships in Greenville and Spartanburg Counties, I have consistently demonstrated leadership and motivational talents that produced steady YOY growth throughout my tenures. A few of the credentials I bring to the table include: 

• Consistently meeting ambitious monthly sales forecasts, exceeding profit objectives by 32% in 2016, by 49% in 2017, and by 58% in 2018.
• Proven effectiveness recruiting, onboarding, and training retail sales teams that have led their territories in production from 2014 through the present, capturing top CAR sales awards each year.
• More than doubling customer traffic by hiring dedicated automotive internet sales team members.
• Introducing stringent inventory control policies that reduced overhead by 40% while maintaining an optimal range of vehicle types.

As a self-driven and charismatic sales manager, my “super hero” talent is my ability to inspire others to own their sales quota responsibilities and enthusiastically work as a team to smash ambitious sales targets. Excited at the prospect of bringing these strengths to Hamilton Motors, I thank you for your consideration and look forward to your response.

Julio Fernandez 3089 Montgomery Avenue Greeneville, SC 29603 (000) 123-1234 jfernandez@email.com

Ladders. " Ladders Updates Popular Recruiter Eye-Tracking Study ." Accessed Feb. 20, 2020.

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Using bullet points in your cover letter.

A cover letter is an opportunity, so make the most of it. Use it to show your potential employer how you’ll be an asset to their team in a way that your resume can’t.

Think of your cover letter as a highlight reel that communicates your standout qualities. Displaying those highlights as bullet points is an effective technique, but be mindful to keep the number of bullet points reasonable. If you use more than 10 bullet points in your cover letter, it starts to read like an impersonal list or shortened version of your resume , rather than a chance for you to dive deeper into your background and experience. ## Why Use Bullet Points in Your Cover Letter?

While you don't want to overuse bullet points in your cover letter, you may choose to include some. Bullet points aren’t a “must-have” for cover letters, but they do serve a purpose. Employers are busy. They need to be able to recognize important information quickly when reading through piles of applications. When you use bullet points in your letter, you help expedite the application-reading process by making your important information obvious and accessible.

What Information Should You Present in Your Bullet Points?

Take the time to review the job posting carefully. Find ways to make specific connections between your experience or professional characteristics and what the position requires. It might help to write down some keywords from the job qualifications to help you make those relevant connections.

Determine which connections work best to show that you’re a great fit for the position. Craft those connections into concise bullet points.

Make sure each bullet point conveys a distinct professional quality, asset, or accomplishment. Avoid repeating similar content in different bullet points or information already available in your resume.

How to Organize Bullet Points in Your Cover Letter

Your cover letter should start with an introductory paragraph. Then, consider which of your bullet points belong together. For example, your bullet points might

• state how your specific experience uniquely qualifies you for the position, or
• show how previous accomplishments relate to/predict success in the position, or
• demonstrate how your professional ethos matches the one this company holds

Group relevant points together. As you organize your letter into paragraphs, determine which groupings belong where.

Make sure your bullet points are parallel (follow the same grammatical pattern) and share the same verb tense. For cover letters, a good practice is to start each point with an action verb. For example,

• Negotiated lucrative agreements with top clients
• Developed hands-on curricula that enhanced student learning
• Cultivated a healthy work environment resulting in increased productivity

An example of non-parallel bullet points might look like this:

• I am skilled at developing creative curricula to enhance student learning
• Colleagues showed increased productivity as a result of my initiative to create a healthy work environment.

Do you hear the difference? The first set has a smooth grammatical rhythm that flows and is easy to read. The non-parallel version is difficult to read and sounds clumsy rather than professional.

Your Cover Letter Should Show How You Stand Out

With your cover letter, your goal is to show the potential employer how you stand out from the rest of the applicants. As you develop your bullet-pointed highlights remember to

• be moderate: do not exceed 10 bullet points
• be selective: choose to highlight accomplishments and experience most relevant to the job
• be distinctive: let each point highlight something unique and specific that isn’t already included on your resume

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When and How to Use Bullet Points in a Cover Letter (with Example)

May 19, 2020 | Cover Letters

Need a new way to structure and focus your cover letter to impress the hiring manager? Check out this guide on the option of using bullet points (featuring an example of a bullet point cover letter we wrote.)

By: Alexis Sicklick | Resume Writer for Let’s Eat, Grandma

Structuring a cover letter is very similar to writing that classic five-paragraph essay in middle school and high school. You need a strong opening, three solid points to discuss, and a clear closing.

That’s it. Easy, right? You’ve done this a million times before.

Why does the task suddenly seem so daunting now? It must be because this may be your only chance to tell your story to a potential employer, and you want to be as clear as possible about why you are the best candidate for the job. While there are a few approaches to writing a cover letter, we are going to focus on the value of using bullet points in a cover letter (including an example later down) .

Before we delve into the details, take a look at this short video of Ross from F.R.I.E.N.D.S.:  

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He is in a high-pressure situation as well, but due to a lack of clear, organized points, he rambles on without responding to the question at hand until the very end. This is definitely not what you want to do.

Of course, the poor format of this conversation leads to great comedy, but it also demonstrates the value of lists and outlines, especially when conversing with someone else. 

Remember, the cover letter is not for you . It is to help your recruiter learn about who you are , so you should make it as easy as possible for them to identify your top credentials in the shortest amount of time.

Why use bullet points in your cover letter?

Bullet points serve the same purpose on a resume and cover letter from a design perspective, but they are not as limiting in this “essay” context.

Instead of two-liner phrases that quickly highlight a key aspect of your job as on your resume, bullets in a cover letter  are the content paragraphs , and they are full-blown explanations providing all the necessary details to make that point as valuable as possible. 

But they are not just paragraphs with bullets next to them . They start with a keyword or phrase that is clearly mentioned upfront and then expanded upon in about three to four sentences. 

Their purpose is three-fold, as seen below:

Bullet points in your cover letter might help you organize the story you want to tell (which is the whole point of a cover letter.)

Bullets produce a strong visual outline for the cover letter, creating a clear path for readers (and the writer when drafting it; see below). They won’t have to search to find out what makes you special — you are presenting it to them on a silver platter.

Use the main point of the ‘paragraph’ as a headline for the bullet and emphasize it with bold font so the recruiter’s eyes are drawn right to it.  

2. Direction

If you aren’t sure what aspects of your career to feature, narrowing the choice down to the top three for bullet points will help you focus the direction of your letter. Often, one skill/accomplishment is an umbrella for one or more skills, so you will still be able to showcase the breadth of your capabilities, only in a more concise and direct format.

And remember, the cover letter is just a sampling of your career , so you don’t need to discuss every aspect in depth. Think about what achievements or obstacles are the most meaningful, impressive, or formative, and focus on presenting them in the most comprehensive manner.

3. Optimization

Don’t forget to tailor your cover letter to the job description as well! Bullet headlines are a great way to utilize ATS keywords without them seeming out of place. And use the same phrasing from the description too — ATS will quickly identify that you do in fact have the desired experience, and you will be recognized as a strong candidate.

An Example of a Great Cover Letter with Bullet Points

Ready to see an example of a bullet point cover letter? Here’s one Let’s Eat, Grandma wrote for a real client (click to expand):

‘To sum up,’ bullets in a cover letter are an ideal tool for any type of reader or writer. They designate certain words or phrases to not only become the matchmaker factor but also to become flashes in memory, reminding the reader of who someone or is and why they are so significant.

The concept is almost like putting together a grocery list for your roommate or significant other. You need to list the product upfront, then elaborate on its special features to make it even more obvious as to what the right item is. You don’t start with a description and just assume they will be able to figure it out on their own — you specify it since you won’t be there to actually guide them, leaving no room for misinterpretation.

Or, think about it like a menu. There needs to be a reference point so that the diner, server, and chef can all be on the same page about what dish is ordered and what is included. Thus, a name is clearly defined and formatted to stand out, and it is followed by an articulate description so the guest understands the chef’s vision. The server, like you in a job interview , will expand upon anything that demands additional description. But in order to get to that point, the menu needs to draw the guest in from the start, just like your cover letter!

Ultimately, if you can ease the job of recruiters at all, they will be thankful and inclined to find out more about you. First impressions matter, and this is the moment where you need to encapsulate all that you are worth into one quick, initial glance.

Not landing interviews? Get a free resume critique from one of our top writers to learn why.

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Cover Letters  - Crafting Your Cover Letter

Cover letters  -, crafting your cover letter, cover letters crafting your cover letter.

Cover Letters: Crafting Your Cover Letter

Lesson 1: crafting your cover letter, crafting your cover letter.

You've found the job you want and have spruced up your resume in hopes of getting it. Now all you have to do is submit it, right? Not so fast! Every resume should have a great cover letter to go with it. So what's a cover letter? And why do you need one? This lesson will help you answer these questions as you explore interactive examples. Specifically, you will learn the purpose of a cover letter , identify the main parts of a cover letter , find out what makes a cover letter effective , and use several cover letter dos and don'ts as you write your own cover letter.

Watch the video below to learn some tips for creating a great cover letter.

What is a cover letter?

As discussed in our Resume Writing tutorial, prospective employers use your resume to learn about your education, skills, and work history, as well as who you are and how to reach you. Your cover letter has a slightly different purpose.

As the name implies, a cover letter is a document that introduces you and accompanies your resume. It is what a hiring manager will see first.

In a competitive job market, hiring managers may get hundreds of resumes for only one position. Going through all of them can be time consuming. To alleviate the time strain, most hiring managers will quickly read over or scan cover letters to decide which resumes to read more closely.

Cover letters provide YOU with an opportunity to:

• Demonstrate how well you express yourself and that you have researched the organization and position
• Tell prospective employers what position you’re interested in, why you are interested in it, and how you came to know about it
• Highlight a few key skills that demonstrate your qualifications for the specific organization and position
• Thank the hiring manager in advance for her time and consideration

Cover letters provide HIRING MANAGERS with a chance to:

• Decide whether to look at your resume
• Select a small number of resumes to read more closely

Both resumes and cover letters should be customized for each specific job opportunity . If you see a job posting that requests a resume, send both a cover letter and resume.

Include a cover letter every time you submit a resume for a job, even if you are emailing it or uploading it to a job board!

What are the parts of a cover letter?

A cover letter is really just a formal business letter that acts as an introduction to your resume. Because it is a formal business document, it should be in block business letter format . In this format, text is left justified (aligned on the left-hand margin).

• Date : This is the date the letter is written. We recommend using the Month Day, Year format, such as January 27, 2009.
• Address : For the address, you should provide your home mailing address followed by the hiring manager's address .
• Greeting: The greeting is an important part of your cover letter. It establishes who you are sending the resume and cover letter to. We recommend that you try to find the name of the hiring manager to use here. If you can't find a name, use a generic term like Staff Selection Team or Hiring Manager .
• Body : The body is the main part of your cover letter. This is where you explain what job you are interested in and how you learned about it . It should also present you as the best possible candidate for the job, and explain what actions you will take next.
• Close : Use a polite and professional phrase here, such as Sincerely, Respectfully , or Kind Regards .
• Signature : This area should contain your name, a written signature (if you're mailing the letter), and another way to contact you (such as a phone number or email address ).
• Enclosure line : Use this line whenever you include a separate item in the same envelope or email message. It will tell the recipient to look for the enclosed attachment, which will usually be your resume, but could also be samples of your previous work.

If you're sending a cover letter via email , you don't need to include the date , return address , or mailing address at the top of the page. Just include your own address and other contact information, such as your email or phone number, below your name in the signature area .

Writing an effective cover letter

To be effective, the body paragraphs of your cover letter must really sell you as the best candidate for the job. This area should highlight your accomplishments and qualifications, as well as explain how you can benefit the company. It should be easy to read and have a positive tone.

Each paragraph of your cover letter has a different purpose, and there are strategies you can use to make each paragraph effective.

Click the buttons in the interactive below to review the three body paragraphs in this cover letter:

First paragraph

The first paragraph can start with an introduction, but it should always start by stating which job you are applying for . Include the job name and number (if applicable). You should also mention where you found the job posting .

Try to include some details about the company you found while researching the job. This kind of detail can help to demonstrate your interest in the position.

Another good strategy in the opening paragraph is to explain your relationship with the company (if you have one).

Second paragraph

The second paragraph should work to position you as the ideal candidate for the job . It should also describe your career accomplishments , demonstrate that they meet or exceed the job requirements , and explain how you will be an asset to the company .

Bulleted list

You may want to use a bulleted list to make this section easier for the hiring manager to scan.

Third paragraph

The third paragraph should request an interview or meeting, provide your preferred contact information , and thank the hiring manager for considering your application.

Cover letter tips

The following are some tips to make your cover letter the best it can be.

Gather all necessary information first

This includes the job description, name of the hiring manager, and any other research you have gathered about the company.

Follow directions

Some employers may want you to provide additional materials, such as writing samples, with your resume. Others might not accept applications that are sent via email. Before you respond to any job posting, read the directions carefully so you can provide exactly what is required.

Address your letter to a specific individual

If this is not possible, use a gender-neutral greeting, like Dear Hiring Manager or Staff Selection Team .

Write a rough draft

Focus on the purpose of each paragraph:

• In the first paragraph, introduce yourself, indicate the desired position, and explain how you came to know about the position.
• In the second paragraph, sell yourself as the ideal candidate by matching your experience with employer needs.
• In the final paragraph, request action on the part of the employer or explain what actions you will be taking to progress in the job search process.

Use good writing techniques

Characteristics of good writing for cover letters include:

• Using bullet points or bold text to highlight your qualifications
• Using concise and clear language; keep it to one page and focus on what you have to offer an employer
• Using correct grammar; have at least two strong writers edit and proofread your cover letter, and do not rely solely on a spell checker
• Using active verbs in the present tense to illustrate your skills; for example, I consistently exceed customer expectations by offering personal attention and product expertise.
• Varying your word choice; for example, if your specialty is product line management , try to find another phrase for the same function, such as family branding

Format your cover letter to be easy to read

This should be done only after you are completely satisfied with the content of your rough draft.

• Use default margins (1.25” for the right and left margins, 1” for the bottom margin).
• Single-space paragraphs.
• Double-space after the date, each address, the greeting, and each paragraph.
• Leave enough space for your signature.
• Use bold for emphasis and quick reading. Hiring managers will be skimming the letter, so anything you can do to make your qualifications stand out will help focus their attention on you.
• Use a default font that is easy to read, such as Times New Roman, Arial, or Tahoma.

Note: Our Microsoft Office tutorials cover formatting in more depth.

Consider using resume paper

If you want to make your application look extra nice, you can print your cover letter and resume on resume paper. Resume paper is sometimes also known as business or specialty paper, and it is thicker and rougher than regular printer paper. However, it's also more expensive, so you may not want to use it for every job application.

Mistakes to avoid

There are several things job seekers can do in their cover letters that can actually hurt their chances of getting an interview. You will want to avoid these mistakes.

• Don’t write “To Whom It May Concern” or "Dear Sir or Madam". If you don't know the person's name, use something generic and gender neutral, like Candidate Selection Team or Dear Hiring Manager.
• Don’t use slang , like I crushed the highest sales in my region three years running .
• Don’t use correction fluid or make corrections after a letter is printed. Reprint your letter if necessary.
• Don’t write a letter that's longer than one page .
• Don’t provide false information about yourself or your qualifications.
• Don't include erroneous information about a company.
• Don’t include personal information (avoid references to religion, family, etc.).
• Don’t write poorly (avoid using cliches, exaggeration, and typographical or grammatical errors).
• Don’t use form letters and mass mailings . Each letter should be tailored to a specific job.
• Don’t include photos unless it's specifically requested.
• Don’t confess weakness or apologize for lacking a qualification.
• Don’t use an improper tone (angry, demanding, desperate, confessional, or too enthusiastic).
• Don’t include salary information unless it's requested .

Open the Microsoft Word Cover Letter Template and Save it to your computer with a name that makes sense to you.

Enter your own information into the document as you progress through this activity by replacing the text inside the [brackets] . Remove the brackets as well.

The top of your cover letter

Refer to the picture below as you make changes to the top portion of your cover letter.

• Replace [ Month] [Day], [Year] with the current date.
• Replace [Your First and Last Name] with your own name.
• Replace [Your Street Address] and [City], [ST] [Zip Code] with the address where you live and receive mail.

If you do not have a contact name, you can omit this section or include a line that indicates what the letter is in response to, such as RE: Office Manager postion (Craigslist posting CR-01004-OM) . This can help the person handling the mail pass your cover letter and resume on to the correct person within the company.

• Replace [Endearment] [Social Title] [Hiring Manager Last Name], with an appropriate greeting, such as Dear Mr. Grantham or Ms. Keaton . Use social titles (e.g., Mr. or Ms.) ONLY when you know for certain an individual's gender. If you do not have a contact name, you can use something generic and non-gender specific such as Dear Staff Selection Team or Dear Hiring Manager . However, resume experts recommend trying to find the name of the person who will be hiring for the position.

The body of the cover letter

Refer to the picture below as you make changes to the body of your cover letter.

• Write your first body paragraph , replacing the text within the brackets with your own text. Include your name and the position (job name and number) in which you are interested. Explain how you came to know about the position. Make a personal or business connection to the company, if you can, or show what you know about the company.
• Write your second body paragraph , replacing the text within the brackets with your own text. Point out your accomplishments and qualifications that make you the best choice for the job. Focus on what benefits you will bring to the position or company. Think of it as what you can do for them . You may want to use bold text or a bulleted list to emphasize your strong points.
• Write your third body paragraph , replacing the text within the brackets with your own text. Tell them what you would like to have happen next. For example, I look forward to discussing how my expertise in customer service can benefit ABC Company. If I do not hear from you by March 3, I will be contacting you to ensure you have received and reviewed my resume. Don't forget to include a way for someone to contact you. For example, You can reach me at the phone number below after 4 p.m. daily if you have any questions or would like to further discuss my qualifications. Remember to thank the hiring manage for his or her time and consideration!

The bottom of the cover letter

Refer to the picture below as you make changes to the bottom portion of your cover letter.

• Replace [Close], with a polite and professional closing, such as Regards,.
• Hit enter several times to leave enough space for your signature, then delete [Your Signature] . When you have printed the final copy of your cover letter, be sure to sign your name neatly in this area.
• Replace [Your Name (typed)] with your full first and last name. Then, replace [A way to contact you] with either a telephone number or an email address, whichever you prefer as a means of communication.
• On the enclosure line, enter your own name (or the file name if you are submitting your resume electronically) in place of [Your Name] .

Don't forget to have several people review your cover letter before you send it out!

Need More Help? Go to our Microsoft Office tutorials to learn how to format a document in more depth.

• PODCAST : Katherine Mehr speaks with Sue Morem, Founder of Go For the Edge!, about how to create an effective cover letter.
• Karen Hansen discusses Resume, Cover Letter, and Interview Strategies for Older Workers at Quintessential Careers.
• Purdue University's Online Writing Lab offers a Resume Workshop page.
• Knock 'Em Dead Cover Letters: Techniques and Samples for Every Step of Your Job Search by Martin Yate

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The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

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Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

Related articles.

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How to Write a Cover Letter for an Internship [Examples & Template]

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

15 Cover Letter Templates to Perfect Your Next Job Application

The Ultimate Guide to Writing a Cover Letter

How to Start a Cover Letter to Impress Employers [+ 14 Examples]

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

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Cover Letter Samples

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Here are three great examples of cover letters that each demonstrate different ways of formatting and tailoring your content to fit your position of interest.

The classic style is often what you may think of when you imagine what a cover letter may look like. It is also the formatting that you will see most often when looking up examples and guides online. It allows you to tell your story in a simple format that works wonderfully for putting your best professional foot forward.

Bullet-Pointed

The bullet-style letter allows you to share your main skills, achievements, and qualifications for a role in succinct bullet points versus fully fleshed out paragraphs. One thing to keep in mind if you decide to write a bullet style cover letter is that you should not simply copy your favorite bullet points from your resume, but instead write new thoughts about tasks and skills that relate to why you will be a good fit for the role you are applying for.

Skills & Results-Centered

The skills and results centered style allows you to have a hybrid approach. By focusing on a few relevant skill areas (titled in bold), how you’ve gained them, and the results of your work, you can share your fit for a role in a concise and easy-to-read way. Consider naming skill areas directly listed on the job description.

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60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

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Harnessing the Power of Bullet Points in a Cover Letter

Bullet points can be a powerful tool in your cover letter especially when used effectively. They allow you to highlight your most relevant qualifications making it easier for hiring managers to identify why you’re a good fit for the job. In this article we’ll explore how to incorporate bullet points in your cover letter to enhance your application’s strength and appeal.

What are Bullet Points?

Bullet points are graphical elements typically used to highlight specific information in a piece of text. They can either be unordered (using symbols such as circles or squares) or ordered (numbered or lettered sequentially). In a cover letter , bullet points are often utilized to emphasize key qualifications or achievements.

When used correctly, bullet points can:

• Make your cover letter more readable and scannable.
• Highlight your most relevant skills and accomplishments.
• Improve the overall visual structure of your cover letter.

When to Use Bullet Points in a Cover Letter

Including bullet points in your cover letter is generally recommended, but knowing when to use them can make a significant difference. Consider incorporating bullet points in the following scenarios:

• Showcasing Your Top Skills : Use bullet points to spotlight your strongest professional skills relevant to the job you’re applying for. This helps the recruiter to instantly recognize your suitability for the role.
• Highlighting Key Achievements : Bullet points can be an effective way to underline your top career accomplishments. By focusing on your most significant achievements, you can demonstrate your potential value to the employer.
• Enhancing Readability : Large blocks of text can be overwhelming and potentially discourage the hiring manager from reading your cover letter thoroughly. Breaking up your text with bullet points can enhance readability and ensure your key qualifications don’t get overlooked.

How to Include Bullet Points in a Cover Letter

Effectively including bullet points in your cover letter involves more than just listing your skills or accomplishments. Here are some tips to maximize their impact:

• Ensure Relevance : Your bullet points should be relevant to the job you’re applying for. Match your qualifications to the job description to demonstrate that you understand what the role involves and that you possess the necessary skills.
• Highlight Your Achievements : Rather than just listing your duties in previous roles, focus on what you achieved. For example, if you increased sales by a certain percentage or implemented a new system that improved efficiency, highlight these accomplishments.
• Don’t Simply Repeat Your Resume : Your cover letter should complement your resume, not replicate it. Use the bullet points to provide additional context or explain the skills and experiences listed on your resume in more detail.
• Use Action Verbs : Start your bullet points with action verbs to make them more dynamic and compelling. Words like ‘managed,’ ‘developed,’ ‘achieved,’ and ‘implemented’ can portray you as a proactive and results-driven candidate.
• Keep It Concise : Each bullet point should be succinct and to the point. Avoid long, complicated sentences and aim to convey your point in as few words as possible.

Bullet Points in a Cover Letter: Example

Below is an example of how bullet points can be effectively used in a cover letter:

Bullet points can add significant value to your cover letter, making it easier for hiring managers to identify your key qualifications and understand why you’re a good fit for the job.

By using them effectively you can enhance the impact of your cover letter and increase your chances of landing an interview. Remember the goal is not just to list your skills, but to tell a compelling story about your professional journey and highlight how you can bring value to the prospective employer.

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Bullet Points in Your Cover Letter—Do or Don't?

Published: Jul 16, 2012

There's a cover letter circulating the internet right now that's quite unique. First, its subject line: I want to work for you!

Second, its bullet points. Or rather, numericals. The email opens simply with "To Claire, I want to work for you and here is why:" She then goes on to make a list of 5 credentials/statements of experience and education. Then she lists another 5 points, a list of commonalities with "Claire" (who is Claire Diaz-Ortiz, leader of social innovation at Twitter, and blogger for the Huffington Post, where she posted the cover letter).

So did it work?

Yes! Diaz-Ortiz was stunned--in a good way! She breaks down what she likes about the letter on her blog (mainly the humor, the wealth of shared interests, and the grabby writing style). But since she experienced the letter on a personal level, we'd like to take it a step further and examine the merits of it objectively.

Though I'm a little reticent to recommend such a bold tactic (it's hard to imagine being able to back up this kind of bravado at an in person interview), I do agree with Diaz-Ortiz that there's a lot working here.

Let's break it down! (In numericals, of course, naturally):

1. (Safe) Humor

"We both have bangs... you can always trust someone with bangs." The writer's jokes are cute without being cloying, and nonsensical enough to be truly funny without the offending. It also endears the reader by casting the writer as a bit of a kook (which works for do-gooder/social media sector). But it's not strange enough to make anyone question her competence. (That part's important).

2. Show of Genuine, Purposeful Interest

The writer is obviously passionate about the work: "I love social media such and believe in harnessing the power of marketing to use for good." Ignoring the typo (Diaz-Ortiz didn't seem to notice it), note how she makes room for both the "enjoyment" aspect of being a good fit for the job  as well as the greater-good side.

She then backs up general mission statements with actual experience in her industry. The takeaway: she doesn't just talk a good game about her interests, she gets out there and makes progress towards them.

3. Specific Flattery

It's always a good idea to say nice things about the person or company you're pinging. But it's not enough to call them "amazing," as Diaz-Ortiz says in her blog. When you don't know someone personally, vague statements of praise ring false-- and shines an embarrassing spotlight on exactly how little you know about them.

On the other hand, specifically calling out what you admire in the person you're sending a cover letter to (information you can discover through researching them, hint hint), it's much more effective. It shows you care enough about the job to follow the work of the company and its leaders, and that see a future for your best self there—alongside your role models.

4. Research

"We both love a good poncho, ballet flats, chai tea, the real housewives, brie and people with calming voices according to your new favorite things part on your website. I promise I am not a stalker but I just love the idea of social innovation with the idea of using social media to spotlight the organizations that are changing the world."

This little excerpt is doing a lot of heavy lifting: First, it's proving the jobseeker is interested enough in the job, the company, and Ms. Diaz-Ortiz to spend time reading up on them. Second, it shows serious consideration of cultural fit (and proof that it's there!). And lastly, it involves practical application of the tools required by the job—social media! A+, in our book.

Cutting to the chase is usually a good idea. But it's an especially useful tactic for the field the writer's applying in, social media. Not only does her immediacy hook the reader (a good thing in any context), it proves that the writer can hook the reader, and in a very short period of time, without a lot of flowery text. Could it be any more perfect for Twitter, the 180-characters-or-less tool?

If you're on the fence about using bullets, skip them. But here's a great overall takeaway from this cover letter: words are speaking for you on several levels.

On the surface, what you write conveys information you're disclosing about yourself. But on another level, you're cluing the hiring manager in on your communication style, attitude and intent.

Wasting no words is a great way to show your professionalism, razor sharp wit, and best of all, your refusal to fritter away words or time. So even if you skip the bullets, crafting a clean, purposeful letter can only work to your advantage.

--Cathy Vandewater, Vault.com

Read More: How to Get a Job: A True Story (Part 1) (Huffington Post) Avoiding Cage-gate: Cover Letter Mishaps The Anti-Resume: Is non-traditional the new answer?

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How to Include Bullet Points in a Cover Letter

• Include Bullet Points in a Cover Letter

Use Business Letter Format

Tips for writing bullet points, cover letter bulleted list examples, cover letter sample with bullets.

• Email Cover Letter With Bullets

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The purpose of a cover letter is to persuade hiring managers that you’re a good fit for the job. Think of it as being like a sales pitch: while a resume outlines the entirety of your related work experience and skills, your cover letter gives the highlights. The goal is to grab the hiring manager’s attention and convince them that your application should make it to the next round.

Of course, hiring managers and recruiters are busy. One study found that recruiters spend an average of just 7.4 seconds reviewing a resume before moving it to the “yes” or “no” pile. Adding bullets to your cover letter can help you make the most of those seconds, highlighting your relevant experience and matching it to the job listing’s requirements.  

Bullets can show your experience and skills in a way that stands out immediately.

Readers may skim through your opening paragraph, but their eyes will automatically pause when they see a bulleted list of qualifications. There's something about the white space and the formatting of bullet points that's very eye-catching.

Start your cover letter with an introductory paragraph that explains why you are writing. Then, when explaining your related experience, use a bullet for each of your job qualifications.

Each bullet point should include a concise phrase or sentence that begins with an action word ; you can include a period at the end of each sentence. Avoid having too much text for each bullet point; once the text following a bullet point spreads to three lines, it might make more sense in paragraph form.

Use simple bullets such as circles, dots, hyphens, or small squares.

Avoid other symbols that might look too confusing or may not upload properly when you apply for jobs online. Keeping it simple will avoid funky formatting in your cover letter.

To generate your bullet points, match your qualifications to the job description . Include the skills that are the closest match to the job.

You might also include keywords related to the job, but not specifically listed in the job listing. To figure out which keywords to include, scan job postings for other, related positions at other companies, or scan this list of skills to include in a cover letter or resume .

As well as listing skills, you can use bullet points to convey accomplishments (e.g., "Drove record-breaking sales numbers.").

Follow business-letter format for your cover letter. If you send your cover letter via email , omit the’ address paragraphs and choose a clear subject line , e.g., “Teacher’s Aide Application – Kim Fleming.”

Letter Introduction

The first paragraph of your letter should include information on why you are writing.

Refer to the position you are applying for and tell the hiring manager where you found the job listing. If you were recommended by a contact , now’s the time to mention it.

Next, provide a brief introduction, followed by the bullets.

Bullet Points

• The middle section of your cover letter should include what you have to offer.
• Mention how your qualifications match the job you are applying for.
• Highlight your most relevant experience and accomplishments.
• Show the employer why you're a great match.
• Be selective : you don’t need to include every skill and achievement, no matter how impressive they might be. Restrict yourself to qualifications that match the job description and show that you’re an outstanding fit for the position.

Letter Closing

Finish your cover letter with a closing paragraph and your signature .

When you’re writing your bullet points, don’t copy from your resume or from the employer’s job posting. Take the time to write unique statements for each, based on your qualifications for the job. Include 3-6 bullet points listing your expertise and accomplishments.

Remember that cover letters are intended to persuade. As you write, focus on making the case that you’re the best candidate for the job.

Once you’ve set up your letter with an introduction, bullets, and a closing, you can simply swap out the bullet points when you write each new cover letter. It is a quick and easy way to customize your job application letters for each position you apply for.

• Manage company communications including extensive social media experience.
• Experience with C+, UNIX, Shell, and Python scripting.
• Work with students to educate and prepare them for careers using career advising techniques, career development strategies, and career preparation techniques.
• Experience as a teacher’s aide in elementary school classrooms.
• Certified human resources professional with extensive recruiting and hiring experience.
• Manage complex projects from start to completion while ensuring client satisfaction and meeting all scheduled dates.

Lucy Rogers 86 Maple Street Satchel-on-Hudson, NY 10705 555-323-5432 lucy.rogers@email.com

September 7, 2022

Freya Leigh Manager River Events 15 Main Street, 1 st Floor Satchel-on-Hudson, NY 10705

Dear Ms. Leigh,

I was excited to see your recent advertisement for a receptionist on Local-on-Hudson.com. As an experienced receptionist and Satchel native, I’d love to help support beloved local events like the Waves Concert Series and the Food Truck Fair.

I have five years of administrative experience for event planning companies. Currently, I’m the weekend receptionist at Big Five Events. I’ve also held several internships for entertainment and event planning companies while I was attending Southern New York State, and have acquired the following skills:

• Excellent phone manner, customer service, and communication skills
• Expert-level knowledge of Microsoft Office, including Excel and PowerPoint, as well as project management software like Asana and Trello
• Typing speed of 80 words per minute
• Attention to detail and high degree of accuracy
• Patience and problem-solving skills

I have attached my resume for your review and would love to talk to you more about your needs and how I can help. I hope you’ll contact me at your convenience to arrange an interview.

Thanks and best regards,

Lucy Rogers (signature for a hard copy letter)

Lucy Rogers (printed)

Email Cover Letter Sample With Bullets

Subject Line : Sales Manager Job Application from J. Fernandez

Dear Mr. Williams:

It was with much interest that I learned, through your recent advertisement on Indeed.com, about Hamilton Motors’ current search for a Sales Manager. Please accept the attached résumé as an expression of my deep interest in accelerating the profitability of your new car sales department.

As an accomplished sales producer with 8 years’ experience in automotive sales management for two dealerships in Greenville and Spartanburg Counties, I have consistently demonstrated leadership and motivational talents that produced steady YOY growth throughout my tenures. A few of the credentials I bring to the table include: 

• Consistently meeting ambitious monthly sales forecasts, exceeding profit objectives by 32% in 2016, by 49% in 2017, and by 58% in 2018.
• Proven effectiveness recruiting, onboarding, and training retail sales teams that have led their territories in production from 2014 through the present, capturing top CAR sales awards each year.
• More than doubling customer traffic by hiring dedicated automotive internet sales team members.
• Introducing stringent inventory control policies that reduced overhead by 40% while maintaining an optimal range of vehicle types.

As a self-driven and charismatic sales manager, my “super hero” talent is my ability to inspire others to own their sales quota responsibilities and enthusiastically work as a team to smash ambitious sales targets. Excited at the prospect of bringing these strengths to Hamilton Motors, I thank you for your consideration and look forward to your response.

Julio Fernandez 3089 Montgomery Avenue Greeneville, SC 29603 (000) 123-1234 jfernandez@email.com

Ladders. " Ladders Updates Popular Recruiter Eye-Tracking Study ." Accessed Feb. 20, 2020.