its preferable that they give a short presentation

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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How to Create an Engaging 5-Minute Presentation

Published: September 15, 2023

A 5-minute speech can feel both incredibly short and infinitely long.

While this short format encourages audiences to pay more attention, presenters often struggle to fit everything into five minutes even as they navigate nervousness that seems to stretch out each second.

As a result, preparation is key for 5-minute speech success.

But how can you ensure your presentation accomplishes everything it needs to within just five short minutes? We’ve put together an (appropriately condensed) guide on five-minute presentations to help you get started.

How many words are in a 5-minute presentation?

A five-minute presentation is approximately 700 words long. The average person speaks 120 to 160 words a minute, which means the average five-minute presentation is 600 to 800 words.

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To calculate your own personal speaking speed (words per minute, or WPM):

• Make an audio recording of yourself speaking for one minute.
• Use a free transcription service to generate a text version of your speech.
• The number of words you spoke in that minute is your personal WPM.

When constructing a longer presentation, you might be more concerned about transitions and keeping the audience engaged with more extensive narrative elements.

In a short presentation, everything you say should directly tie back to your central premise and further advance your main point.

Keeping a tight scope and using your words carefully ensures your time isn't wasted and the audience leaves with a clear, singular takeaway.

How many slides are in a 5-minute presentation?

Five or six slides, or about one per minute, is a good baseline for a 5-minute presentation. Depending on your subject matter, however, you might use up to 20 slides and spend about 10 or 15 seconds on each.

More important than your slide count is what each slide contains. It‘s a good rule of thumb to keep your slides simple and focused on visuals instead of text for a presentation of any length.

This becomes especially important when you’re dealing with a condensed presentation window.

Trying to cram in as much information as possible within a short time frame can be tempting. Resist the urge. Instead, focus on simple, clean visuals that all tie back to your central premise.

You can also use these free presentation templates to arrange your slides in a way that makes the most sense for your delivery and the content of your presentation.

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Short Presentation in PowerPoint: How to Win Your Audience over with a 5 Minute / 5 Slide Presentation! -Includes Examples

There are occasions when you only have limited time to give a PowerPoint presentation. This is where knowing how to create and deliver a short PowerPoint presentation is essential. Done right, you really only need a few minutes to deliver your presentation, get your ideas across and achieve your goals.

You may well be thinking, “No!  How can I squash my ideas into that time? Only five minutes?” Actually, it’s easier than you think with the right structure . Here’s how!

Why give a short presentation?

So when might you only have a few minutes to give a presentation? When making the first steps in applying for a job, for example, or when presenting a product or business idea to potential prospects and investors.

The length does NOT have to be a disadvantage! A well-put-together short presentation, delivered smartly, can actually engage your audience more than a presentation lasting much longer.

Sure, you can go into more detail in a longer presentation, but it’s often more difficult for your audience to stay focused for the full duration. Scientific studies show that most listeners have trouble maintaining their concentration after just 20 minutes.

Haven’t you been there yourself? So why ask your audience to do something you find difficult, unless they’re already on board with your ideas?

Short presentations are actually a great way to present facts, ideas or concepts clearly in only a few minutes. However, take care not to overload them with too much information. It’s important to distill the content of your presentation down to the essentials and key messages.

The purpose of a short presentation is usually to draw your audience’s attention to either you or your product. You don’t get much time to do this, so you need to know how to focus on what’s important. The following tips may help.

Short PowerPoint presentation: set-up and structure

A short presentation should have a clear structure so that the audience can easily grasp and digest the information. So:

Introduction :

A brief explanation of what the presentation will be about.

Main body :

This is the actual content of the presentation. This is where to present the most important information.

Conclusion :

A brief summary of what you covered in the presentation.

Also, keep in mind the order of your slides. The first and last slides are the most important as studies have shown these are what people remember . So make sure that these two slides are particularly engaging and give the audience a good overview of your topic.

The order of the other slides is important too, but not as crucial as the first and last slides. Just play around with the order a bit and find what works best for you.

Make the presentation count

How you design your slides is important here. Create slides that are as clear and professional-looking as possible. Be careful not to put too much text on a slide, and make sure you use a font size that is large enough to be clearly seen by everyone.

If you try to put so much text on a slide that you need to make the font too small, you’ll lose your audience’s attention. For tips on choosing the right font, see our “ Fonts in PowerPoint ” post.

Try using pictures and graphics to make your slides more vivd . A picture, as they say, is worth a thousand words. Use images to illustrate and support your statements.

As well as adding visual interest to your slides, they arouse emotions in the audience, whether they know it or not, which makes you and your presentation topic seem more approachable. Be careful not to place too many images on one slide, though, as this can make it look messy.

Surefire ways to make your short presentation compelling:

• Present no more than three main points . More than this and you’ll lose your audience.
• Have a clear structure , so your audience always knows where you are and what’s coming next. Getting the structure of the presentation clear in advance really helps. Our article „Preparing a PowerPoint Presentation: 11 Tips”   shows you how to make the best use of your presentation preparation time.
• Make it easy for the audience to follow you. Use clear and simple language and avoid jargon. Smart use of images and graphics will make your content more vivid.
• Stay positive and confident . Your audience should be reassured that you really know your stuff; how else are they going to take your ideas seriously? Try to avoid coming across as arrogant, though – that automatically puts people off.
• Maintain eye contact with the audience. This demonstrates interest and appreciation – both important factors in convincing people and thus gaining potential customers.
• Be ready for questions . At the end of your presentation, allow a few minutes for questions and discussion. This gives your audience the opportunity to go into further detail or address other aspects as well. We’ve set out a few tips for including Q&A sessions in our article „ Prepare for your Q&A in Presentations” .

Short PowerPoint Presentation Example #1: The Five-Minute / Five-Slide Presentation

A classic example here is the five-minute presentation . This is similar to a Pitch-Presentation  , but structured slightly differently. Read on to see how.

What does a 5-minute / 5-slide presentation entail?

Imagine you have to present yourself, your company or your product in just a few minutes. You only ever need five slides for this . One way of structuring this, and creating a coherent storyline, would be:

• Overall idea (1st slide) A brief introduction. One slide showing your name might well suffice; you can then briefly describe your field of work or what you do within the company.
• Introduction (2nd slide) Start with a funny story, an anecdote or a quote to attract your audience’s attention. Then briefly address what you will be talking about. This slide can serve as a short introduction to the topic (company, product or service range).
• Main message (3rd slide) Try to illustrate the main point of your presentation with one or two simple graphics or diagrams. Photos related to your content or theme are also very useful here. PowerPoint is brilliant for this.  Aim for as little text as possible, with the visuals doing the work for you.
• Main concepts (4th slide) Underline your main message with three to five essential arguments and present them on a single slide (animated one after the other, if needs be). Remember that people’s attention span drops off sharply after absorbing five ideas.
• Conclusion (5th slide) Keep your conclusion short and end your presentation with a summary of the content and key messages of your presentation. These are, of course, what you want your audience to remember.

TIP: When preparing your presentation, remember the main question in your audience’s mind: “ What’s in it for me? ” We’ve covered this in our post about customer benefits . The overriding principle is KISS (Keep It Simple, Stupid). Design and present everything as simply as possible!

Questions and discussion after the presentation:

If you have time, give your audience the opportunity to ask questions after the presentation, or actively try to spark a discussion and then moderate it. Allow about 5-10 minutes for this. If necessary, you can create back-up slides beforehand, to deepen certain sub-areas in case of specific questions.

Tips for your Q&A session can be found in our Q&A post .

Less is more

It’s sadly not uncommon to see slides stuffed with far too much information, whether text or images. The presenter certainly meant well, but failed to realise that their audience wouldn’t be able to process and absorb all that information at once. So try to stick to the following when putting your presentation together:

• Maximum one image per slide
• Only one topic per slide
• Minimal text
• Font size at least 18 point
• Maximum two fonts; sans serif fonts are more legible
• Display figures as graphs and diagrams
• No more than four colors per slide

In a five-minute presentation, you need to get to the point as quickly as possible . So skip the lengthy introductions and aim to grab your audience’s attention right at the start. Try to summarize your presentation as pithily as possible, too, to leave them wanting more.

While presenting, don’t forget to establish eye contact with the audience . Just standing there reading the text of a presentation from the slides is a common mistake, and one which quickly loses an audience’s attention.

Try to speak as fluently and freely as possible , so that you don’t look as though you’re just reading off your content (which can come across as a lack of competence or preparation). Invest enough time in preparing your presentation and practice it in front of an audience of acquaintances or, if needs be, in front of a mirror, until you’ve internalized the content and flow of your presentation.

Coming across as confident is just as important for the success of your presentation as its actual content. Don’t underestimate the influence that body language, speaking speed, gestures and facial expressions have on how the audience perceives your presentation. We go into this in detail in our “body language” post.

Keep your presentation lively by using figures of speech or catchy metaphors at appropriate points. We’ve gone into how (and why) to integrate rhetoric into your presentation in our „Public speeking skills” post. 

Short Presentation PowerPoint Example #2: The Three-Minute Presentation 

Imagine you only have three minutes. Three minutes in which to tell your audience everything they need to know about your idea, your product and your company. Well, it’s possible with a three-minute presentation! This is exactly what it sounds like: a coherent narrative, or story, in three minutes.

How to get your presentation to the point

The essence of this concept is to answer these three questions “ What’s it about?”, “How does it work?” and “What’s in it for me? ” in a few short paragraphs, a handful of slides and finally a short, pithy statement. A strong and compelling three-minute presentation will consist of roughly 25 sentences.

Write these down in advance so you have a clear outline in your head , making the presentation lively. Short and snappy is what you’re aiming for. You can get to the meat of your presentation in three minutes; try it!  Even if you have longer to present, it’s a tremendously useful exercise.

“If I’d had more time, I would have written a shorter letter.” Blaise Pascal, mathematician and philosopher 

The above quote is really on point.  It takes time and effort to organize your thoughts into short, coherent sentences, but it’s so worth it. There’s a lot of excess verbiage about, the result of people just writing down whatever comes to mind, however disorganized it is. This has the effect of boring or confusing people, or both.  It really pays to condense your thoughts smartly.

So you need to work out which are your most important points, weigh them against each other, and discard any excess. This is the only way to communicate clearly and concisely.

It’s really useful to have the essentials of what you want to communicate distilled into their bare bones when time is short. If you know exactly what you need to say, you can fit it into whatever time slot you’re given, even if the half hour you’d expected ends up being only five minutes.

This is also invaluable if your boss unexpectedly asks you what you’re working on, or if you’re talking to a client and they want a brief overview of your presentation.

Getting your presentation distilled down to three minutes is very advantageous , even if you plan on presenting for longer. Concentrating on the essentials not only shows creativity, but also organizational and communication skills. You’ll have a strong core to your message and won’t need to depend on your presentation slides and charts. 

Storytelling or Elevator Pitch?

An elevator pitch gets to the heart of your ideas in just a few minutes, and is great for getting someone new to what you’re presenting to want to learn more.

The focus in an elevator pitch is on the positive aspects of your ideas , for example their uniqueness and utility. Of course, the pitch must be delivered persuasively enough for the conversation to continue in a follow-up meeting afterwards!

Storytelling focuses on the story , which pulls the power of emotions into your content, selling them better. So storytelling can also work for a three-minute presentation. Do keep it short and resist going off on tangents, though. We’ve covered all this in our “Storytelling” post.

When you don’t have enough time to present (all) your slides

Even if the time you’re allowed for a presentation is really short (say your customer or client arrives late, then has to leave for another appointment soon), you can still make a strong impression with a three-minute story. It means you always have a plan B up your sleeve.

If you know exactly what you want to communicate, it will be easy to spontaneously adapt it to whatever time limits you are given. This way, many of your slides, diagrams and graphics are an added extra, rather than being something you are lost without.

Short PowerPoint presentations: More examples

Short presentations are an effective way to engage your audience with your idea, offer or brand. They can also be used to draw attention to a specific aspect or trigger an action. Short presentations are often used as presentation teasers to capture the audience’s interest and make them want to learn more.  Examples include:

• Presenting a new brand or product
• Presenting a current topic or trend
• Presenting your company’s successes or growth
• Presenting your company’s vision or mission statement
• An informational or educational presentation
• A scientific topic within your own discipline
• A research paper, a concept, an innovative project
• A hot social or political topic
• A presentation on climate change, migration, globalization, inflation, conflicts
• A topic from your private life such as a vacation, a special experience or a passion
• A historical event
• The history and development of a company you admire
• An artist whose work you find interesting
• Your favorite book/movie/musical/etc.

As you can see, the short presentation is ideal for a huge range of topics and occasions. Two examples are introducing a new product or a new service to potential customers.  How to get those into the short presentation format?

Presenting a new product

When introducing a new product, first highlight its key features and benefits. Then explain the different applications of the product and provide examples of them. Finally, you can ask the audience to test the product and give feedback.

Introducing a new service  

present this successfully, start by highlighting the added value and customer benefits. Then explain the different areas of application in more detail and show with concrete examples of where your service can be used meaningfully, and the advantages and results it has led to with your existing clientele.

To sum up: Short PowerPoint presentations – how to effectively use limited time to deliver your presentations in a target-oriented way

Short presentations are a great way to present and communicate topics to an audience. Why? Because they help the audience grasp the key message of the presentation in the shortest amount of time.

This is especially important when the audience is in the middle of a conference or workshop and has a limited attention span. Presentations are an important means of conveying information to an audience. So follow our tips to make your short presentation the best it can be and achieve your goals.

Got further questions about short PowerPoint presentations, or indeed general questions about PowerPoint? Please don’t hesitate to contact us! Feel free to email us your question at [email protected] . We’re always happy to help!

Looking for professionally designed slide templates to strengthen your short presentation? Have a look around our store! We have a huge range of slides on business topics. Get the best basis for your short presentation today! ► To the Store

 You might also be interested in these articles:

• Pitch Presentations
• Speech techniques for Presentations
• Storytelling in Presentations
• Elevator Pitch
• Preparing Presentations: 11 Tips
• Body language in Presentations
• Customer Benefits for Your Presentations
• Q&A that’s how you manage it

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Design Thinking: Problem Solving with a Difference

Why Corporate Mission Statements Are So Important

7 Tips & Learnings from the Apple Keynote

Making a short presentation based on your research: 11 tips

Markus goldstein, david evans.

Over the past few weeks, we’ve both spent a fair amount of time at conferences. Given that many conferences ask researchers to summarize their work in 15 to 20 minutes, we thought we’d reflect on some ideas for how to do this, and – more importantly – how to do it well.

• You have 15 minutes. That’s not enough time to use the slides you used for that recent 90-minute academic seminar. One recent presentation one of us saw had 52 slides for 15 minutes.    No amount of speed talking will get you through this in anything resembling coherence. (And quit speed talking, anyway. This isn’t a FedEx commercial !) There is no magic number of slides since the content you’ll have and how you talk will vary. But if you have more than 15 slides, then #2 is doubly important.
• Practice. This is the great thing about a 15-minute talk: You can actually afford to run through it, out loud. Running through it once in advance can reveal to you – wow! – that it’s actually a 25-minute talk and you need to cut a bunch. Of course, the first time through the presentation it may take a bit longer than you will when you present, but if you have any doubts, practice again (bringing your prep time to a whopping 30 minutes plus a little bit).
• You need a (short) narrative. What is the main story you are trying to tell with this paper? Fifteen minutes works better for communicating a narrative then for taking an audience through every twist and turn of your econometric grandeur. Deciding on your narrative will help with the discipline in the points that follow.
• A model or results? Even if your audience is all academics, you don’t have academic seminar time. So the first thing to do is to figure out which is more important to get across – your model or your empirical results. Then trim the other one down to one slide, max. If the results are your focus (usually the case for us), give the audience a sense of how the model is set up, and what the main implications are as they pertain to the results you will show. Conversely, if it’s the model that’s more important, the empirical results will come later and you can just give the very brief highlights that bolster the key points.
• The literature. Really, really minimal. If you do it at all, choose only the papers that you are either going to build on in a major way or contradict. For some types of discussants, it may help to include them, even if they don’t meet the other criteria. Marc Bellemare takes an even stronger stance: “Never, ever have a literature review in your slides. If literature reviews are boring to read in papers, they are insanely boring to listen to during presentations.”
• Program details. Here it’s a bit of a balance. The audience needs a flavor for the program, they need to understand what it did and how it’s different from other things (particularly other things with some kinds of evidence). But only in exceptional cases (as in, it’s a really different program for theoretical reasons, or you don’t have more than process results yet) do you want this to eat up a lot of your time.
• You don’t have time to go through the nitty gritty of the data.   We get that every detail about the survey was fascinating (we spend a lot of our lives thinking about this).   But if it’s not key to the story, save it for a longer presentation (or another paper). And if you’re doing a primarily theoretical paper, this is a bullet on one slide.
• Balance and summary stats. Key summary stats that tell the audience who the people are might make the cut, but 3 slides of every variable that you’ll use are going to be slides you either rip through (telling the audience nothing) or waste most of your time on. Summarize the summary stats. On balance tests: you are either balanced or not.  If you are, this gets a bullet at most (you can also just say that). If you’re not, tell us what’s up and why we should or should not worry.  
• Pre-analysis plan. If you had it, mention it (quickly). If not, don’t. It’s not critical here.
• A picture may be worth 1,000 numbers. Sometimes, taking that really packed table which is currently in 12 point font and turning it into a graph is going to help you with self-control and help your audience with comprehension. Put the significant results in a bar chart, and use asterisks to tell folks which are significant.  
• A special warning about presenting your job market paper. When I (Markus) submitted my job market paper to a journal, the referee report came back noting that this was surely a job market paper since it had 40(!) tables. Key example of how everything matters when you just spent four years of your life collecting each observation. Discipline. You have (or will have) an elevator pitch from the job market – use this to trim your presentation. 
• Marc Bellemare has a great series of “22 tips for conference and seminar presentations,” many of which apply to short presentations: “Always provide a preview of your results. This isn’t a murder mystery: it’s only when people know where you’re taking them that they can enjoy the scenery along the way.”
• Jeff Leek has a great guide to giving presentations of different lengths, and what your goal should be: “As a scientist, it is hard to accept that the primary purpose of a talk is advertising, not science.” This is doubly true for a 15-minute talk.
• The AEA Committee on the Status of Women in the Economics Profession has a top 10 list. “Never cut and paste a table from your paper onto a slide. These tables are never easy to read and only irritate your audience. Instead, choose a few results that you want to highlight and present them on a slide in no smaller than 28 font.” We’ve pretty much all done this. It’s bad practice. (“I’m sorry you can’t read this table.” “Oh really, then why did you cut and paste that giant table from your paper into the presentation?!”)
• I (Dave) go back and re-read Jesse Shapiro’s guide on “ How to Give an Applied Micro Talk ” from time to time. It’s more geared toward a full-length seminar, but the advice is so good I can’t resist plugging it here.

Lead Economist, Africa Gender Innovation Lab and Chief Economists Office

Senior Fellow, Center for Global Development

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• How to Use This Site
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• Fundamentals of Slide Design

Learn about slide design, its importance, and principles and strategies for designing strong slides.

What is Slide Design?

Through the use of different elements, including visuals, colors, typography, style, layout, and transitions, slide design provides a visual representation of the important points of your presentation. It not only complements your research, but can also enhance your presentation. Slide design can impact how much an audience understands and retains the content that you present.

Slide design strategies that thoughtfully consider and prioritize the experience of the audience can result in stronger presentations. Melissa Marshall —an expert in understanding how technical presentations can be transformed—advocates for an innovative approach to slide design. Her well-researched methods have been successful in the scientific community and we recommend her strategy.  In an article on how to transform your technical talks , Marshall discusses the science behind the impact of slide design and how the overuse of text on slides while engaging in verbal communication during presentations increases the chances of cognitive overload for audience members. Marshall advocates for an “audience-centered speaker” approach, a technique in which you shift your focus from the speaker to that of the audience.

-Melissa Marshall

Audience engagement is an important indicator about the level of success of a presentation. Marshall argues that “a critical insight is to realize that your success as a speaker depends entirely upon your ability to make your audience successful.” In order to prioritize the experience of your audience and how they receive your presentation, Marshall advocates for a design strategy called assertion-evidence design which uses a succinct headline in the slide with the key assertion in the form of a sentence that is accompanied by visual evidence, such as charts, graphs, and flowcharts. This method prioritizes the utilization of strong visuals and minimizes the amount of text on slides. As needed, presenters can provide the audience with a handout of their slides that contain more detailed notes from their presentation as a reference. If you have not used assertion-evidence slides before, it is a good technique to further explore and consider as its approach can enhance a presentation when carried out effectively. Examples of strong assertion-evidence slides and a self-assessment checklist for this design strategy can be found on Create and Assess Your Slides , and a template can be accessed below.

(Click to Enlarge)

An assertion-evidence slide template that includes tips and layout suggestions by melissa marshall. .

To learn more about creating strong visual representations of your data and the importance of forming a mutual exchange between you and your audience, visit our pages on Data Visualization , along with Consider Your Audience which is part of the section on how to Deliver Authentically . 

Watch these short videos by Marshall to further explore the impact of slide design, strategies for fostering audience engagement, and helpful ways to approach the scope and focus of your presentation.

Learn more about the impact of slide design.

Further explore how to analyze your audience.

Consider scope and focus of your slides and talks.

For additional resources to help you think about the organization and framing of your talk visit Deliver Authentically and Prepare for Any Talk .

What Does it Look Like to Design Effective Slides?

There are techniques and tools that can be utilized to strengthen the design of your slides in order to enhance the quality of your presentation. The following section presents one approach. Review this list and explore how each strategy can improve your slide design.

A more comprehensive slide design checklist and other resources can be found on Create and Assess Your Slides .  

Inclusive Slide Design

Creating slides that are inclusive and accessible for different learners is a critical part of the design process. Consider the implications of your design on the viewer’s interpretation, including visual representation, language and color choice. As you engage in this process, explore the role of slide design in creating an inclusive environment that considers multiple perspectives, values, beliefs, identities, disciplines, abilities, experiences, and backgrounds. To learn more about what it means and looks like to design visuals that are inclusive, visit Visual Storytelling as part of the section on Data Visualization and Preferred Terms for Select Population Groups & Communities from the Centers for Disease Control and Prevention, U.S. Department of Health & Human Services.

Are You Ready to Create Your Own Slides?

To begin the process of designing your slides or to improve an existing deck, visit Create and Assess Your Slides . Use the provided resources to learn more about helpful design strategies, how to create effective slides and ways to assess them.

• Data Visualization
• Create and Assess Your Slides
• Visual Design Tools

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How to Give a Good Presentation: 4 Tips From a Keynote Speaker

This article is an excerpt from the Shortform book guide to "Amplify Your Influence" by René Rodriguez. Shortform has the world's best summaries and analyses of books you should be reading.

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Are you nervous about a big presentation coming up? Would you like to give a presentation that people will remember?

René Rodriguez’s book Amplify Your Audience dives into a specific kind of communication that everyone should master: presenting in front of a group of people. Rodriguez provides tips for things you should do before and during your presentation that will boost its chances of success.

Keep reading to learn how to give a good presentation with Rodriguez’s guidance.

Tip #1: Study Recordings of Yourself Presenting

Rodriguez shares his advice on how to give a good presentation, asserting that preparing for presentations should be an ongoing process of improvement. He recommends taking a video of yourself any time you’re presenting and then reviewing it before your next presentation. Pay attention to the points you discussed and how you delivered them. Which parts seemed to work for the audience, and which didn’t? 

Watching recordings also reveals unhelpful quirks in your body language that you may not otherwise realize you have. Your body language has a significant effect on how your ideas will be received by your audience, so it’s important to understand how you look when presenting. If your body language contradicts the main idea you’re attempting to communicate, your audience may lose interest and trust.

For example, if you’re a motivational speaker, and you shift back and forth on your feet whenever you present, your audience likely won’t look to you as a source of motivation or inspiration. Shifting your feet suggests discomfort and nervousness, not the confidence and groundedness better suited to the purpose of your presentation. 

(Shortform note: Though many agree with Rodriguez that this technique can help you improve your public speaking skills, a lot of people struggle to watch recordings of themselves. This aversion may come from a lack of confidence or feelings of embarrassment. If you experience this struggle, you can make the process easier by pretending the speaker isn’t you: Think about how you would feel watching yourself as an audience member. By acting as if you’re an outside observer, you can more easily and objectively assess your performance.)

Tip #2: Get Outside Feedback 

Rodriguez also suggests getting external feedback on your presentations. Hearing other people’s honest responses and comments is an important part of growth —we often overestimate our own skills, so outside feedback can be a valuable reality check. 

(Shortform note: In psychology, the tendency to overestimate our knowledge, skills, and abilities is called overconfidence bias. This bias can have small consequences (such as missing a project’s deadline because we assume it will take less time than it actually requires) or serious consequences (such as a doctor assuming their diagnoses are always correct). In addition to getting feedback from others, you can combat overconfidence bias around presenting by doing a “premortem” for presentations. This means thinking about things that could go wrong while you’re presenting and working backward to imagine how they might happen. That way, you can anticipate and avoid potential failure.)

Tip #3: Take Steps to Minimize Your Anxiety

According to Rodriguez, to be successful, you must proactively manage any anxiety and stress you have about your presentation . If you’re unable to do this, none of his other strategies will offer much benefit. 

(Shortform note: Research suggests that Rodriguez’s emphasis on managing presentation stress is relevant to many people: Public speaking is the most common phobia, beating out other common fears such as the fear of death, the fear of heights, and the fear of spiders. The National Institute of Mental Health estimates that about 40% of the population experiences public speaking anxiety.)

Rodriguez explains that stress makes it impossible for you to execute cognitively demanding tasks—including presentations—at your best. When you’re stressed, your autonomic nervous system (the part of your nervous system responsible for automatic body processes like breathing, digestion, and your heartbeat) activates. Its job is to protect you from danger, so when it perceives something as a threat (like a presentation), it sends you into the fight-or-flight response. 

To prepare your body to face or flee the perceived danger, this response shuts down higher-level thinking, making it difficult to present effectively. Therefore, you must use techniques that help you calm the stress response. 

(Shortform note: Along with breathing techniques (which we’ll discuss below), you can use many different methods to calm your body’s stress response and refocus your mind. First, studies show that chewing gum can reduce stress and anxiety, increase focus, and improve short-term memory. Some researchers attribute these cognitive benefits to the increased blood flow to the brain that results from chewing. Second, laughing can make you feel calmer —it raises then lowers your blood pressure and heart rate, assuaging the stress response and leaving you feeling relaxed. Therefore, if you need to break out of fight-or-flight mode and calm your nervous system, try watching a funny video or talking to someone who makes you laugh.)

Strategy: Stress-Relieving Breathing Technique

Breathing techniques can be a great way to relieve stress. For example, Rodriguez suggests box breathing. To use this technique, breathe in for four counts and pause for four counts. Then, breathe out for four counts and pause again for four counts. Repeat this cycle of breath for as long as you need to feel more centered and calm. 

(Shortform note: One aspect of box breathing that calms you down is the act of counting—your brain becomes occupied with keeping track of the counts, distracting you from your worries. Keeping the number of counts and steps to four means the pattern is easier to learn and remember, making it a useful tool when you’re already stressed and likely to forget a more complicated exercise. The technique gets its name from its four-count pattern and four-step cycle since a box has four sides.)

Tip #4: Maintain the Audience’s Attention Using Variety

Rodriguez states that once you have your audience’s attention, you need to maintain it throughout your presentation. If your presentation is unengaging, then your audience will lose interest, and they won’t hear your main idea. You can keep them engaged by employing various stimuli to introduce variation and creativity into your presentation. 

(Shortform note: One way to engage your audience is to pay close attention to your voice: Simply Said author Jay Sullivan says to monitor the speed, volume, and tone of your speech. First, many people talk too quickly out of nervousness, so practice talking at a pace that’s easily understandable and allows time for the audience to process your words. Second, practice projecting your voice so the person who’s farthest away from you can hear you clearly (especially if you won’t be using a microphone). Third, avoid presenting in a monotone voice. To keep your audience’s attention, your voice should be dynamic and energetic—this arguably introduces the variation Rodriguez emphasizes.)

Variation is important to include in a presentation because of how our brains work. Our cerebral cortex—the part of our brain that’s responsible for learning and creativity—thrives off of stimulation from new ideas and innovation. When we’re first introduced to a new stimulus, it captures the attention of our cerebral cortex. However, if the stimulus stays the same, after a while, our brain will lose interest. 

(Shortform note: In Talk Like TED , Gallo suggests using a “shocking moment” to introduce novelty into your presentation: an event your audience doesn’t expect that deeply surprises, impresses, or moves them. You can create a shocking moment by giving a demonstration, including startling statistics, or displaying a shocking photo or video. Gallo argues that they’re effective because their unexpectedness grabs the audience’s attention (as Rodriguez suggests), making the audience members more focused on and thus more likely to absorb your ideas. Additionally, they prompt people to tell others about your ideas because people want to talk about the exciting thing they witnessed.)

For example, if you create a PowerPoint presentation to present information using simple text on the same background for every slide, your audience is likely to quickly lose interest. If you create slides that incorporate visuals and break up the presentation with stories and videos, you’ll be able to maintain your audience’s attention much more easily. 

(Shortform note: Chris Anderson, author of TED Talks , states that not all presentations require a visual aid (such as slides). For example, humor and emotion in stories can evoke enough interest in an audience that a visual element isn’t necessary to engage meaningfully with them. However, a visual presentation can be helpful if something is easier to show than describe, or if you’re discussing a visual topic, such as art. If you choose to make slides, use an easy-to-read font like Arial or Helvetica, use high-quality images and credit them subtly on the same slide, and keep videos under 30 seconds.)

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• How to use Aristotle's four rhetoric appeals to connect with an audience
• Tips on what to do before, during, and after a presentation
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How To Make Short Presentations Effective

Content team.

On occasion, we are called on to give a presentation or speak to group of people on a particular topic.  We know we can speak for a long time on many subjects but imagine you only have 5 – 10 minutes to give your talk.  How can you give the most effective talk without going over the 10 minute mark?  Can we deliver a presentation that will land with people and make you memorable?  There are specific principles that you must adhere to if you are only given a short window to deliver your message.

These same concepts can be extrapolated out to sales managers and marketing executives who may have 30 minutes to talk but really need a full hour to get across their points.  Stick to these 5 tips and you’ll be able to give effective and dynamic presentations in 5 minutes or 30 minutes.

In our post on Steve Jobs , he was a master at this.   The fact is that people remember things in threes.  When you get above that number, it can be tough for audience members to recall all the facets of your talk.  This becomes even more critical when you have a short window of opportunity to deliver your talk.  Of course sticking with the purpose of your message, keep your talk to three take-aways.  Tell them those three take-aways at the beginning.  Flush them out in the middle.  And at the end, remind them of those take-aways.  Sticking to the power of three will make your short and dynamic presentations memorable and incredibly effective.

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Tell a story.

Telling a story is a surefire way to wrap your audience into your message.  We’re not suggest telling your story for the entire 5 – 10 minute talk.   You may tell your audience you want to share a story that will drive home your point. And if you are figuring out what exactly you have to tell the audience in the presentation speech , tell them the story and then for the last minute explain it’s importance and how it relevant to them.  Stories allow people to be in your world, which makes it even easier for you to share your world with them.

Stick To Your Purpose

Many times, speakers will go over the 10 minute mark of a short presentation because they’re not staying true to the purpose of the presentation or they’re adding in too many details that really aren’t vital to the purpose. At the beginning of any presentation you create, think about the purpose and remind yourself of it so you’ll remember exactly why you’re giving the talk to begin with. By integrating the theme of maximizing sales with virtual presentations , you can create a creative presentation that not only resonates but also drives action.

5 – 10 Slides Max

Do not go into a presentation with 20 slides when you have only 5 – 10 minutes to talk.  Frankly, anything over 7 slides if a bit much.  Also, do not place a lot of text and information that needs to be explained.  It is next to impossible to spend 30 seconds to 1 minute per slide without giving off the impression that you are rushing. When you’re rushing, your message is not being properly conveyed.

Must Practice & Time Yourself

This is an often overlooked area, but practicing your talk is probably the best thing you can do when you are limited on time.  Practicing allows you to think through specific areas of the talk and how they’ll resonate.  It also lets you know if you’re going over the time allotted and what areas may or may not need to be curtailed.  Some people choose not to practice because they think they’re better “off-the-cuff.”  This is actually a fallacy and most of the best public speakers practice relentlessly including the late Steve Jobs.  Practice makes perfect and practicing will only make you an effective presenter.

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8 Types of Presentations You Should Know [+Examples & Tips]

By Krystle Wong , Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

6 Most Effective Presentation Styles

Hrideep barot.

• Presentation , Public Speaking

Have you ever been an audience member who was not wholly involved in a speech or a speaker who discovered their audience dozing off? Both scenarios have the potential to be disheartening and fruitless.

What can you then do to improve the effectiveness of your presentation?

There are various styles in which you can present your content. Out of a plethora of choices, some of the most effective ones include – the Visual, Storytelling, freeform and instructor style of presentation. Each of them has their own set of methods and guidelines, however, they are known to be extremely beneficial and are used by speakers all over the world.

What is a Presentation Style? 

Let us first take a brief look at what a presentation style is before moving on to the most effective techniques that you can use.

A Presentation style is a way of giving a presentation orally. In other words, a particular presenting type is an approach you adopt or employ to deliver your content. There are numerous presenting styles or methods you can use when giving public speeches or presentations such as –

• Visual Presentation Style
• Coach Presentation Style
• Instructor Presentation Style
• Lessig Presentation Style

Out of hundreds of methods and ways, there are a few that are more effective and yield better much better results when used appropriately. They include –

1. Visual Style 

The visual presentation style uses visual components to support the verbal subject. In other words, this approach uses charts, photos, graphs, and other visual aids in addition to speaking to assist the audience in visualizing and comprehending the material.

Advantages of Using a Visual Presentation Style 

The relevance and effectiveness of visual and verbal communication are well known, making the visual style of presentation one of the finest to adopt. This is also a remarkably effective strategy as it aids the audience in more easily understanding complicated or in-depth talking points. When used in conjunction, visual and verbal communication aid in better understanding and retention.

How Can You Use a Visual Presentation Style? 

If you plan to use this style in your upcoming presentation, then these are some steps you can follow-

1] Be thorough with your content  – it is essential to know your content well to prepare visuals related to it. 

2] Pick up only the key points and add them on slides  – key pointers can be one sentence that conveys the primary information you want to share. 

3] Use graphs or charts to convey numbers or statistics  – Simply saying numbers can confuse consumers. Therefore, charts and graphs make it easier to comprehend when you speak about them.

4] Include relevant pictures or videos in each slide or alternative ones  – Using images and videos can be beneficial because they give your audience something to look at while you speak, which helps them understand and retain what you are saying.

Things To Avoid When Using a Visual Presentation Style

Now that you know how to use a visual style, it is equally imperative to be mindful of a few common mistakes so that you do not make them. 

1] Slides only complement your speech  – do not put-up paragraphs and read from them. It will only bore the audience and disengage them from it. Instead, only add critical words or phrases on which you can verbally elaborate. 

2] Don’t use a fancy unreadable font  – a visually presenting slide does help but using a fancy font will only make it not understandable. Thus, it is crucial to stick to standard readable fonts and sizes.

3] Don’t rush through  – just because you have a slide that allows people to read and understand some of the content does not mean you can speed up. Allocate sufficient time to each topic so that the audience has time to grasp and understand. 

Example of a Speech That Uses a Visual Presentation Style 

Wondering what a visual presentation style looks like? Check out this video where Steve Jobs introduces Mac Air to the world. This is an apt video showcasing what a visual presentation should be like!  

2. Storytelling Style

The storytelling style of presentation is a method where the speaker uses anecdotes and examples to connect with the audience. This technique is among the greatest and most effective because it enables the audience to relate to another lay person’s experiences, thereby allowing them to understand the practicality and reality of the topic. 

Advantages Of Using a Storytelling Style

Using a storytelling style allows you to –

1] Share real-life experiences on the topic , letting people know its practicality. For instance, if your topic is “optimism and positivity in life,” you can offer examples of how being positive has benefited you in various circumstances and examples of how things have gone when you haven’t been hopeful.

2] It allows the audience to provide their input , which helps you understand if the audience is grasping the message you want to convey. This is a subtle yet constructive way of engaging the audience and gaining feedback.

3] It also permits for an informal and naturally flowing talk . Most of the speeches are very structured and formal. Even though this has a construct, you can adapt it to the conversations and knowledge of the audience.

How To Use the Storytelling Presentation Style? 

Using the storytelling method also requires backend work. If you wish to adopt this style for your upcoming presentation, here are steps that you can follow – 

1] Develop the structure of your speech  – first, it is helpful to write down the topic and each subtopic you will cover. 

2] Include relevant stories, anecdotes, and experiences  – once you have the overall flow of your speech, then you can fill the relevant gaps with your own stories and experiences. 

3] Keep some time for an audience input  – allocate 1-2 minutes wherein you take the backend and allow the members from the audience to comment or share their experiences that are relevant to the topic. 

Things to avoid when using the storytelling method 

Every method has specific pointers to be careful of, and storytelling is no exception. Here make sure to – 

1] Not make it like a formal delivery  – Try not to overly formalize and grandiloquent it since this will take away from the storytelling element.

2] Only share the positives  – Sharing real experiences is one benefit of the storytelling technique. Thus, use this approach to communicate the topic’s applicability by outlining its advantages and disadvantages.

Here is a video of Andrea Gibbs, who talks about “The Power of Storytelling” by sharing anecdotes and experiences from her personal life. 

The storytelling format is much popular among motivational speakers who use personal experiences to motivate people for the better.

3. Connector Style 

The connector style of presenting, as its name suggests, includes the speaker establishing a connection with the audience. This indicates that the speaker actively engages the audience by asking frequent follow-up questions and seeking meaningful feedback. Speakers widely use this strategy to strengthen connections with audiences by demonstrating how they all are similar.

Advantages Of Using a Connector Style of Presentation 

The connector style of presentation, much like the storyteller, has a lot of benefits. Among the many, the most important ones include – 

1] It allows you to establish a deeper connection with the audience , which helps you understand them and if they can comprehend the message you want to convey. 

2] The audience is able to participate actively . Usually, the audience only listens passively, but this format allows them to respond and express their opinions, keeping them actively engaged the entire time. 

3] You can receive immediate feedback . In most other presentation methods, this perk is not present. It’s beneficial to get insightful feedback because it enables you to comprehend your audience’s viewpoint and adapt your information for contextual understanding. Furthermore, it enlightens you as to which areas require more effort. 

Guidelines While Using the Connector Presentation Style 

1] Start with a personal story or connecting activity that grabs the audience – this method helps keep the audience engaged from the very start. 

2] Practice nonverbal gestures – keeping eye contact with the audience, smile, and use your hand gestures to convey your presence and complete attention to the audience. 

3] Cater to the audience throughout – this form of presentation means that you and the audience are entirely involved. Thus, keeping a check on them is of utmost importance. Keep checking if they are interested and if not, include relevant activities to gain their attention back. 

Things to Avoid When Using the Connector Style 

When using the connector style, do not take up most of the time telling self-stories or doing self-talking. It is vital to keep your content brief but meaningful while allowing the audience to give their inputs and viewpoints on it. 

1] Don’t read from scripts or recite the information . Keep the content naturally flowing like a back-and-forth conversation that can be moulded as per the answers and feedback of the audience.

2] Don’t use visuals to complement your talks. The connector style relies primarily on you and your stories, so don’t use graphics to convey any messages unless they are some pictures to show on a relevant topic. 

Many speakers use the connector style because it helps them connect deeply with the audience, when used correctly, it does allow the speaker to develop meaningful relations with the audience and convey relevant and helpful messages.

4. Instructor Style 

Many presenters adopt the instructor style of presenting when educating their audience on a challenging or complicated subject. To simplify a complex issue so that the audience may more readily grasp, this method entails the use of well-known phrases, figurative language, metaphors, and pictures.

Advantages of the Instructor Style of Presentation 

The instructor presentation style is more formal, like a teacher or professor delivering a lecture. But this format, for reasons of its own, is beneficial because –

1] It allows you to logically explain the subject with the help of relevant visuals, examples, and supplements. For example, if you take up the topic of “Investing in your 20’s”, you can start by explaining what an investment is, the types of investments available, pros and cons of each etc. while supporting it with relevant videos, stats, and graphics.

2] When used correctly, the method can be highly persuasive as it builds decks in a logical order and uses impactful visuals as evidence to support the ideas. Continuing the same example, if you logically go on explaining and supporting, most of the audience will have been convinced to make some sort of investments.

3] Lastly, this method allows you to educate and aware the audience appropriately . You can use your knowledge and skills on the subject matter to convey the message effectively. If you have personally had some experiences, this method allows you to share them to help the audience become aware.

Things to Avoid When Using the Instructor Style of Presentation 

When employed improperly, this formal presentation can prevent a speech from succeeding. As a result, it’s crucial to use the procedure correctly by avoiding the following:

1] Skipping the basics on the assumption that the audience will already know – it is essential to start and cover the basics and then make your way up to the complex topics.

2] Don’t only go on speaking from one topic to the other – even though there isn’t a lot of audience participation, including small segments with quizzes and discussions to know if the audience understands the content. 

3] Don’t use jargon or complex language to communicate – the topic might be challenging to comprehend. Hence, you should avoid using difficult words or jargon that people are largely unaware of. Instead, using straightforward and basic terms will be beneficial. 

The instructor style is much used by a famous speaker  Al Gore  who advocated and educated people on climate change. This is one video where you can see the effective use of instructor presentation style. 

5. Takahashi Style 

Named after its creator, Masayoshi Takahashi, Text is the main component of a Takahashi presentation. It is a technique that employs simple visuals, mainly large block fonts. A Takahashi presentation doesn’t include charts, photos, or pictures, just a few essential big font words. 

Advantages of using a Takahashi Presentation Style 

There are several benefits that make it desirable to adopt this highly distinctive style. Some of them include –

1] The speaker can easily elaborate on a topic because the slides, which have a few essential key phrases, provide the audience with brief information beforehand.

2] The slides include simple and unambiguous phrases concerning the speaker’s topic, preventing any distraction or deviance from the subject.

3] It combines the two essential components of a presentation—clear, concise text and eye-catching visuals—making it ultimately beneficial for everyone’s use. 

Guidelines when using a Takahashi Presentation Style 

If you want an actual Takahashi presentation, there are some key pointers to keep in mind – 

1] Do not include text more than needed – make sure to add a few words or a maximum of 2 sentences. Anything beyond that will make it crowded and messy, and unappealing to the audience. 

2] Keep the slides simple – an authentic Takahashi presentation is black and white to avoid distraction. Therefore, it is best to avoid any colours and stick to this standard format. 

3] Keep the font as large as possible – once you have put the content on the slide, make sure to increase the font as much as it can fit best on the slide. The reason is that large fonts attract attention and can embed the core messages in the reader’s mind. 

If you found this method interesting and want to learn more about it, tap on this video where Luminita Florea tells you all about the Takahashi style of presentation. 

6. The Lessig Style

Much similar to the Takahashi Method, The  Lessig Presentation Style has been inspired by the work of Stanford law professor, Lawrence Lessig. This style employs the use of a single word, short quote, or photos that are in sync with the speaker’s speech. 

Advantages of using The Lessig Presentation Style

1] Each slide in a Lessig presentation concentrates on one concept or topic. This makes it simple for the audience to understand and absorb each idea separately. 

2] This presentation method functions like a movie, with each slide presenting succinct information for only 10 to 15 seconds. Because of its conciseness and pace, this style works well in keeping the audience hooked to the content. 

3] This method allows for much better retention and memory because of dual coding, i.e., via the visual and verbal mode of communication. More often than not, the word or quote put up is read aloud by the speaker, allowing the audience to hear and see it, thus etching a strong memory for the same. 

Guidelines to remember when using the Lessig Presentation Style

This minimalistic presentation has much to be careful of. Some of the important guidelines include – 

1] Not more than a word or quote – it is important to keep the slides less with only a key word or quote or picture in rare cases.  Adding more than that will take away the essence and quality of the Lessig Style.

2] Use contrast – since the slide contains just one word, quote or picture it is important to highlight and enlarge it so that it doesn’t skip the eye of the audience in any way. Although this kind of presentation allows you to use colour, using a standard black and white is recommended. 

The Lessig style of presentation is one of the most effective and captivating approaches, and many presenters use it in their speeches. Tap below to see an example of such a presentation and its effect! 

Regardless of the style you choose, there are several styles that you should absolutely avoid using because they could make your presentation go awry. Tap on this video where we tell you exactly what to styles you have to say a BIG NO to.

Presentations are an integral part of the professional life. Whether you are a professional speaker or a corporate employee, or a teacher, every role will at some point require you to present, persuade or educate an audience. It is thus helpful to know about some of the most effective styles so that you can make the most of them in your next presentation!

We hope that this article has helped you learn the most effective presentation styles, ways to adopt it and pitfalls to avoid!

Happy Presenting!

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Chapter 9: Oral Presentations

9.2 During the Presentation

Arrive early to class (or come to the classroom earlier in the day, if you have another class directly before your presentation). Do a dry run of your presentation. Cue up any slides you may be using so that you can immediately access them at the beginning of your presentation, rather than trying to load or display them once class has already begun. This often wastes valuable minutes of class time for your classmates and is easy to avoid with a little advance planning. Ask a tech-savvy classmate to help you before or to advance the slides during your presentation.

Practise standing in front of the empty desks, choosing where you will stand so as not to block any visuals you plan to show the class. If you are using slides, put the deck into projector mode and advance the slides. Make sure they project properly—classroom systems vary and can be finicky. Click on any links to videos or other material you may have embedded in your slides to make sure they work. If not, you can manually cue up the material and switch between slides and your browser to show it to the class.

If you are running a video, check that the sound is turned up and that you can hear the soundtrack. If you need any outside technical assistance, call for it now. Many schools have an IT department that can send someone to troubleshoot any issues with classroom machines and help to set up. If your school does not, a classmate with IT experience might be willing to help.

During the presentation, face the room and look at your classmates when possible. Speak loudly and slowly enough that they can hear you and understand what you are saying. If you are using slides, refer to your printout rather than turning to the projector or looking at the computer screen. Although many students refer to their phones when giving presentations, looking at your notes this way gives the impression that you are uninterested in and unengaged with your audience. Keep your arms at your sides, not folded or crossed in front of you, to project an open rather than closed attitude. Although you are the one speaking, you are engaged in a dialogue with your classmates in which they are expected to listen, understand, and respond to your material.

Review Questions

• Create a presentation on a topic of your choice. Practise the presentation in your classroom, if possible.
• Have a friend video you giving a short presentation. Check the video for practices you may not have noticed—hand movement, for example, that distracts rather than engages your audience.

Building Blocks of Academic Writing Copyright © 2020 by Carellin Brooks is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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9.5: Low-Tech Presentation Aids

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One reason for using digital media is that they can’t be prone to physical damage in the form of smudges, scratches, dents, and rips. Unlike posters and objects, presentation software can be kept professional looking if you have to carry them through a rainstorm or blizzard. However, there are times when it makes sense to use “low-tech” media for presentations. Here are some directions for those times.

Dry-Erase Board

If you use a chalkboard or dry-erase board, you are not using a prepared presentation aid. Your failure to prepare visuals ahead of time can be interpreted in several ways, mostly negative. If other speakers carefully design, produce, and use attractive visual aids, yours will stand out by contrast. You will be seen as the speaker who does not take the time to prepare even a simple aid. Do not use a chalkboard or dry-erase board and pretend it’s a prepared presentation aid.

However, numerous speakers do utilize chalk and dry-erase boards effectively. Typically, these speakers use the chalk or dry-erase board for interactive components of a speech. For example, maybe you’re giving a speech in front of a group of executives. You may have a PowerPoint all prepared, but at various points in your speech you want to get your audience’s responses. (More recent technologies, such as on iPads, allow you to do the interaction on the screen, but this would have to be supported by the environment.) Chalk or dry-erase boards are very useful when you want to visually show information that you are receiving from your audience. If you ever use a chalk or dry-erase board, follow these four simple rules:

• Write large enough so that everyone in the room can see (which is harder than it sounds; it is also hard to write and talk at the same time!).
• Print legibly; don’t write in cursive script.
• Write short phrases; don’t take time to write complete sentences.
• Be sure you have markers that will not go dry, and clean the board afterward.

A flipchart is useful for situations when you want to save what you have written for future reference or to distribute to the audience after the presentation. As with whiteboards, you will need good markers and readable handwriting, as well as a strong easel to keep the flipchart upright.

You may have the opportunity in your college years to attend or participate in a “poster session.” These are times during an academic conference where visitors can view a well-designed poster depicting a research project and discuss it one-on-one with the researcher. These kinds of posters are quite large and involve a great deal of work. They can be generated from PowerPoint but often require a special printer. Otherwise, posters are probably not the best way to approach presentation aids in a speech. There are problems with visibility as well as portability. Avoid producing a presentation aid that looks like you simply cut pictures out of magazines and pasted them on. Slapping some text and images on a board looks unprofessional and will not be viewed as credible or effective.

Handouts are appropriate for delivering information that audience members can take away with them. As we will see, handouts require a great deal of management if they are to contribute to your credibility as a speaker.

First, make sure the handout is worth the trouble of making, copying, and distributing it. Does the audience really need the handout? Second, make sure to bring enough copies of the handout for each audience member to get one. Having to share or look on with one’s neighbor does not contribute to a professional image. Under no circumstances should you ever provide a single copy of a handout to pass around. It is distracting and everyone will see it at different times in the speech, which is also true about passing any object around the room.

There are three possible times to distribute handouts: before you begin your speech, during the speech, and after your speech is over. Naturally, if you need your listeners to follow along in a handout, you will need to distribute it before your speech begins. If you have access to the room ahead of time, place a copy of the handout at or on each seat in the audience. If not, ask a volunteer to distribute them as quickly as possible while you prepare to begin speaking. If the handout is a “takeaway,” leave it on a table near the door so that those audience members who are interested can take one on their way out; in this case, don’t forget to tell them to do so as you conclude your speech. It is almost never appropriate to distribute handouts during your speech, as it is distracting, takes up time, and interrupts the pace of your presentation.

To finish this chapter, we will recap and remind you about the principles of effective presentation aids. Whether your aid is a slide show, object, a person, or dry erase board, these standards are essential:

• Presentation aids must be easily seen or heard by your audience. Squinting and head-cocking are not good reactions. Neither should they look at the screen the whole time and ignore the speaker.
• Presentation aids must be portable, easily handled, and efficient.
• Presentation aids should disappear when not in use.
• Presentation aids should be aesthetically pleasing, which includes in good taste. Avoid shock value just for shock value. You might want to show pictures of diseased organs and teeth, deformities, or corpses for your speech to make a point, but context is everything. Will your audience react so strongly that the overall point is missed? Additionally, electronic media today allows you to create very “busy” slides with varieties of fonts, colors, collages of photos, etc. Keep in mind the principles of unity and focal point.
• Color is another aesthetic aspect. Some colors are just more soothing, readable, and appropriate than others. Also, the color on your slides may be different when projected from what is on your computer. Finally, presentation aids must support your speech and have high relevance to your content.

This chapter has covered a wide range of information about all kinds of audio and visual aids, but audiences today expect and appreciate professionally designed and handled presentation aids. The stakes are higher now, but the tools are many.

Something to Think About

What are some attention problems caused by using projection equipment during a speech?

Which kind of presentation aid would be most useful for the following?

• data on how the average American family uses its income
• discussing the number of wind turbines in five Midwestern states
• explaining the changes in enrollment of minority students at your college over 20 year
• a speech on the chambers of the human heart
• a speech on the differences between North and South Korea
• a speech the Sutton Hoo archeological dig in England