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Cover Letter Examples for Management Jobs
Alison Doyle is one of the nation’s foremost career experts.
What Employers Look for in a Cover Letter
What to include in your cover letter, cover letter sample, sending an email cover letter, more cover letter examples for management jobs, management resume examples.
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The goal of a cover letter is to show that you're a strong candidate and should be brought in for an interview. When you are writing cover letters for a management position, you'll want to clearly define your management skills and experience to help differentiate you from the competition. In particular, make sure your cover letter focuses on your leadership abilities , mentioning any accomplishments as a manager in previous roles.
Below is information on how to write a successful management-level cover letter. It includes an example, a template to download, and a list of management cover letters sorted by job type for inspiration in writing your own.
Companies want to see evidence of what you have accomplished in your previous positions. It's important to highlight your credentials that are a close match for what the employer is seeking in the ideal candidate.
Experience and Qualifications
Your objective is to write a compelling cover letter that highlights your management and leadership experience, achievements, and qualifications. For management-level positions, they will be eager to see that you've led teams and projects successfully in the past.
Rather than stating a list of tasks that you did in previous positions, share specific and quantifiable examples of accomplishments .
For example, if you reduced employee turnover by 10%, share that statistic. If you’re interviewing for a sales manager position and you’ve hired some of the company’s top salespeople, mention it. When you’ve led a company to record-breaking growths and profitability, share as much of that information as you can without breaching confidentiality.
Sharing specifics about accomplishments is far more compelling than simply saying you managed a team of 15 people, performing annual one-on-one reviews.
What You Have to Offer
Along with detailing your past management experience, you can also touch on what you would be able to accomplish in the role you're seeking. Remember, employers are most interested in how you will perform once you're in the position at hand.
Your previous experience is relevant for two reasons: to predict your future success and to show that you have the necessary background and experience to step into the position. Use your cover letter to share how your skills and abilities will benefit the company.
Open your cover letter with a salutation. Then, in the first paragraph of your cover letter, mention the specific job for which you're applying and your interest in working for the company.
Body of Letter
Use the second and third paragraphs of your letter to explain why you are a strong candidate for the position. You can use bullet points to express some of your accomplishments. Regardless of format, this middle section needs to demonstrate that you are a good candidate with relevant experience, skills, and accomplishments. Close the letter by thanking the company for considering you for the role.
Avoid being generic in your cover letter; the most effective letters are customized for each job application. A compelling letter will show why you are the best-qualified candidate for this management position in particular. Take the time to match your qualifications to the requirements listed in the job posting. Researching the company to get a sense of their needs and goals can also help you write a persuasive letter.
Use this as a space to tell a story about yourself, expand on your resume, or highlight important skills/accomplishments that may be buried in the bottom half of your resume. While the tone should be professional, you can show some of your character and voice in your letter.
In the final paragraph of your letter, thank the employer for their consideration and include your contact information, followed by your signature.
This is an example of a cover letter for a management position. Download the management job cover letter template (compatible with Google Docs and Word Online) or see below for more examples.
Cover Letter Sample (Text Version)
Wendy Applicant 123 Main Street Anytown, CA 12345 555-555-5555 firstname.lastname@example.org
July 12, 2021
Norman Lee Regional Manager Bubbles 123 Business Road Business City, NY 54321
Dear Mr. Lee,
I was glad to see your job posting for the new Store Manager position because I have all the qualifications you are seeking. I will be moving to Cherry Grove in two weeks and I believe I am a perfect fit for the Bubbles store.
I have four years of retail experience as an assistant manager, and my skills include the ability to train and schedule employees effectively, to manage payroll, and to track and control inventory. I also have solid written and verbal communication skills, enjoy working with people, and I have a very flexible schedule.
In addition, I have extensive experience with bath and body care products and an eye for setting up enticing product displays. In fact, at my current store, I was given the responsibility for visual merchandising, including new displays, and sales of featured products increased by 25% over the past three months.
I’ve included my resume so you may review my experience and education. If you have any questions, please contact me. My cell phone number is 555-555-5555, and my email is email@example.com. I look forward to hearing from you so we can arrange an interview.
Wendy Applicant (signature for a hard copy letter)
When you are sending your letter via email include your name and the job title in the subject line of your message:
Subject: FirstName LastName – Manager Position
List yourcontact information in your signature, rather than in the body of the letter:
FirstName LastName Your Email Your Phone Number Your LinkedIn Profile (optional)
Here are some examples of management-level cover letters to draw inspiration from:
- Construction Management
- Director of Operations
- Management Coordinator
- Management - Unadvertised Openings
- Recruiting Manager
- Retail Management Training Program
- Retail Sales Management
- Store Manager
- Supervisor / Development
Sample letters can help you write your own letter. Another helpful tool is a template, which helps you structure your letter. Here is a template for hard copy cover letters , and one for email cover letters . Finally, here are Microsoft Word cover letter templates you can use to get your own cover letter started.
In addition to looking at cover letter examples, review resume examples for inspiration on how to make your management resume the best it can be. For management-related resumes, you may include your management philosophy, examples of accomplishments and quotes from others regarding your management skills, in addition to your work history and other relevant information.
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- Cover Letter Examples
Manager Cover Letter: Samples for Management Positions
Ready to lead a company to ever-increasing heights and great success? First, you need to write an application letter that impresses them enough to call you for an interview.
As seen in:
You are ready to write your manager cover letter .
Perhaps you’re aiming to be a business manager with a corner office. Maybe you’re a facilities manager and enjoy being out on the floor. Or it could be you’re a retail manager who likes to float from the warehouse to the front lanes and into the parking lot.
Whatever the case may be, one thing is certain—
You need to bowl them over with the perfect cover letter for management jobs.
In this post, we give you first a sample cover letter for management positions. After that, you’ll learn all the best tips and advice on how to write a manager cover letter of your own.
Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.
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Manager Cover Letter for a Resume— See more cover letter examples and create your cover letter here .
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Cover Letter for Manager Position: Examples + Writing Tips
Not sure how to write a manager cover letter? Check out manager cover letter examples and handy writing tips to get started.
Writing a cover letter for a management position can help convince employers that you’re prepared to step in and take charge in a managerial role.
By showcasing your leadership qualifications and elaborating on your professional achievements, you can give yourself an edge over other candidates applying for the same position.
In this article, we’ll provide you with several manager cover letter examples as well as the tips you need to be confident in writing a strong management cover letter.
Manager cover letter examples
A good cover letter for a manager should support and complement your resume by explaining your professional interest in the role and highlighting some of your most relevant skills and achievements.
Here’s an example of a cover letter from a candidate applying for a retail management position:
Download This Free Example
This candidate’s cover letter is effective because it does a good job of explaining her interest in the role, her relevant experience and accomplishments, and what she can offer the company.
Here’s an example of a cover letter from a candidate with extensive management experience:
Here are more manager cover letter examples:
- Office Manager Cover Letter
- Retail Manager Cover Letter
- Restaurant Manager
- Assistant Manager
- Sales Manager
- Account Manager
- Marketing Manager
- Project Manager
- Product Manager
- IT Project Manager
- Program Manager
- Construction Project Manager
- Operations Manager
- Property Manager
How to write a cover letter for a management position
Now that you know what a great manager cover letter looks like, let’s dive into how to write your own.
Your cover letter should address these key questions:
- Who are you?
- Why are you interested in this management position?
- What makes you uniquely qualified for the role?
- Why should the employer hire you ?
Your cover letter also provides an opportunity to give employers some insight into the context of your work and who you are as an individual.
If you’re not sure how to write a cover letter for a management position, these three cover letter tips will guide you through the process:
Get the format and structure right
When writing a cover letter, you should follow traditional letter writing structure, starting with the date and closing with the sign off .
Here’s how to structure your cover letter:
1. Header and contact information
At a minimum, include your name, the date, your phone number and email address. You can also include your LinkedIn profile or any other social media accounts that help showcase your management experience.
2. A salutation
Knowing how to address a cover letter might not seem too important, but using an unprofessional salutation can undermine your efforts to make a good impression, especially for candidates applying for a management position.
It’s always best to personalize your greeting as much as possible. Use “Dear”, followed by your hiring manager’s first and last (or just last) name.
3. An opening paragraph
In your opening paragraph, you should introduce yourself along with your management experience, how you became aware of the job opening, and why you’re interested.
4. Body paragraphs
Your body paragraphs should be used to illustrate your managerial experience, leadership expertise and accomplishments to employers. Tell them why you’re a good fit for the company and what benefits you can bring by joining them as a manager.
5. A closing paragraph
In the closing paragraph, thank your hiring manager for their time and reiterate why you’d make an excellent manager.
Let the hiring manager know that you’re interested in scheduling an interview to further discuss your qualifications.
6. A professional sign-off
End your manager cover letter with “Sincerely,” followed by your name or signature.
Highlight your management skills
As a current (or aspiring) manager, you need to demonstrate to employers that you have the skills it takes to lead and inspire others.
Management demands a well-developed, diverse skill set.
You need to be able to multitask and switch gears quickly to address matters ranging in scope and subject as they arise. You must be able to maintain a clear idea of both larger goals and small details simultaneously, ensuring that your team is working together towards a collective goal. Additionally, you must be a great organizer and communicator.
Here are some examples of soft skills to include in your manager cover letter:
Quantify your achievements
When writing about your management experience, you want to impress hiring managers with accomplishments that set you apart from the other candidates.
Two great ways to highlight your achievements are to:
Use powerful action verbs to describe how you performed your role Quantify your achievements with hard numbers
Establishing your experience in terms of the tangible results you’ve achieved shows potential employers the benefits you can bring to the company.
Include quantified achievements in your body paragraphs, or break up the text by including them as bullet points.
Take a look at this example, with quantified achievements underlined:
In this section of her cover letter, the candidate relates her professional management experience and then uses three quantifiable points to demonstrate what she was able to achieve in a managerial role.
The numbers she uses reflect an impressive improvement across customer satisfaction, sales and inventory management, and employee satisfaction, all of which are critical aspects of running any retail business.
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Written by Corissa Peterson
Corissa is a Career Advisor and Staff Writer at Resume Genius, where she loves equipping others with the tools they need to pursue their dreams. She graduated from the... more
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Manager Cover Letter Example + Tips
Your cover letter is one of the most important parts of a successful job search. To land the job you want, you need to be sure that your letter makes the right impression, convincing a hiring manager to take a closer look at your resume. The following free manager cover letter sample presents a good example of the proper organizational structure and language. Using it as a framework for showcasing your own skills and experience can help you take your letter to the next level.
Dear Mr. Jackson,
As a manager, I strive to add value to my company through effective organization and team motivation. I am highly interested in bringing my extensive managerial experience to work for you.
Your job posting indicates that you are looking for a goal-oriented manager to lead a midsize team. At my previous place of employment, I had the opportunity to supervise a department for over ten years. During my tenure, I implemented organizational changes within my department that improved workflow and raised efficiency, resulting in shorter turnaround times for projects.
In my capacity as a manager, I pride myself on my ability to build workplace relationships and motivate team members. I prioritize timely and effective feedback given in a constructive manner. I help my team to achieve their best and to take pride in their work.
I appreciate this opportunity to bring my qualifications to your attention. I would enjoy discussing them further with you in person.
What to include in a manager cover letter.
Now that you have reviewed the free manager cover letter sample, here are some tips to help you perfect your own letter. Following the four-paragraph template presented in the sample allows you to keep your writing clear and concise, while touching on the most important qualifications. Be sure to read the job posting carefully and let your letter show that you meet this employer’s needs.
Industry Specific Skills to Include
Employers typically seek managers with a particular skillset. As shown in the free manager cover letter sample, your letter should note some of the following managerial skills.
● Highly organized: Your job will require you to keep track of multiple projects and employees at the same time. A good manager is efficient at creating and adhering to schedules and deadlines. ● Results-driven: A manager must always keep her or his eye on the goal and assess the ways in which any given project will ultimately affect it. ● Good motivator: As a supervisor, you will need to work closely with your team members as well as other departments. Your success will depend on the work your team members do. ● Calm under pressure: Managers are subject to a lot of stress on an ongoing basis. It is key to success that you remain calm and continue to work effectively even in high-pressure situations.
- Logistics support and recovery
- Managerial finance
- Undercover assignments
- Recovery strategies
- Backup and recovery
- Anesthesia recovery
- Excellent managerial techniques
- Breaking news coverage
- Recovery coaching
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How to Write a Cover Letter
Advice for tackling one of the toughest parts of the job-hunting process.
Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.
No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?
What the Experts Say
The answer is almost always yes. Sure, there will be times when you’re submitting an application online and you may not be able to include one, but whenever possible, send one, says Jodi Glickman, a communications expert and author of Great on the Job . “It’s your best chance of getting the attention of the HR person or hiring manager and an important opportunity to distinguish yourself from everyone else.” And in a tight job market, setting yourself apart is critical, says John Lees, a UK-based career strategist and author of Knockout CV . Still, as anyone who’s ever written a cover letter knows, it’s not easy to do well. Here are some tips to help.
Do your research first.
Before you start writing, find out more about the company and the specific job you want. Of course, you should carefully read the job description, but also peruse the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. This research will help you customize your cover letter, since you shouldn’t send a generic one. It’ll also help you decide on the right tone. “Think about the culture of the organization you’re applying to,” advises Glickman. “If it’s a creative agency, like a design shop, you might take more risks, but if it’s a more conservative organization, like a bank, you may hold back.”
If at all possible, reach out to the hiring manager or someone else you know at the company before writing your cover letter, advises Lees. You can send an email or a LinkedIn message “asking a smart question about the job.” That way you can start your letter by referencing the interaction. You might say, “Thanks for the helpful conversation last week” or “I recently spoke to so-and-so at your company.” Of course, it’s not always possible to contact someone — or you may not get a response. That’s OK. It’s still worth a try.
Focus it on the future.
While your résumé is meant to be a look back at your experience and where you’ve been, the cover letter should focus on the future and what you want to do, says Glickman. “It can be helpful to think of it as the bridge between the past and the future that explains what you hope to do next and why.” Because of the pandemic there is less of an expectation that you’ll be applying for a job that you’ve done before. “There are millions of people who are making career changes — voluntarily or involuntarily — and need to pivot and rethink how their skill set relates to a different role or industry,” says Glickman. You can use your cover letter to explain the shift you’re making, perhaps from hospitality to marketing, for example. Think of it as an opportunity to sell your transferrable skills .
“People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste,” says Lees. Instead, lead with a strong opening sentence . “Start with the punch line — why this job is exciting to you and what you bring to the table,” says Glickman. For example, you might write, “I’m an environmental fundraising professional with more than 15 years of experience looking for an opportunity to apply my skills in new ways, and I’d love to bring my expertise and enthusiasm to your growing development team.” Then you can include a sentence or two about your background and your relevant experience, but don’t rehash your résumé.
Read more about
How to Write a Resume That Stands Out
Chances are the hiring manager or recruiter is reading a stack of these, so you want to catch their attention. But don’t try to be funny. “Humor can often fall flat or sound self-regarding,” says Lees. Stay away from common platitudes, too. “Say something direct and dynamic, such as ‘Let me draw your attention to two reasons why I’d be a great addition to your team.'”
If you have a personal connection with the company or someone who works there, also mention it in the first sentence or two. And always address your letter to someone directly. “With social media, it’s often possible to find the name of a hiring manager,” says Glickman.
Emphasize your personal value.
Hiring managers are looking for people who can help them solve problems. Drawing on the research you did earlier, show that you know what the company does and some of the challenges it faces. These don’t need to be specific but you might mention how the industry has been affected by the pandemic. For example, you might write, “A lot of health care companies are overwhelmed with the need to provide high-quality care while protecting the health and safety of their staff.” Then talk about how your experience has equipped you to meet those needs; perhaps explain how you solved a similar problem in the past or share a relevant accomplishment. You want to provide evidence of the things that set you apart.
Lees points out that there are two skills that are relevant to almost any job right now: adaptability and the ability to learn quickly. If you have brief examples that demonstrate these skills, include those. For example, if you supported your team in the shift to remote work, describe how you did that and what capabilities you drew on.
“When you don’t get hired, it’s usually not because of a lack of skills,” says Glickman. “It’s because people didn’t believe your story, that you wanted the job, or that you knew what you were getting into.” Hiring managers are going to go with the candidate who has made it seem like this is their dream job. So make it clear why you want the position . “Enthusiasm conveys personality,” Lees adds. He suggests writing something like “I’d love to work for your company. Who wouldn’t? You’re the industry leader, setting standards that others only follow.” Don’t bother applying if you’re not excited about some aspect of the company or role.
Watch the tone.
At the same time, don’t go overboard with the flattery or say anything you don’t mean. Authenticity is crucial. “Even if you’ve been out of work for months, and would take any job at this point, you want to avoid sounding desperate ,” says Lees. You don’t want your tone to undermine your message, so be professional and mature. A good rule of thumb is to put yourself in the shoes of the hiring manager and think about “the kind of language that the hiring manager would use with one of the company’s customers.” Of course, it can be hard to discern your own tone in writing, so you may need to ask someone to review a draft (which is always a good idea anyway — see advice below). Lees says that he often cuts outs “anything that sounds like desperation” when he’s reviewing letters for clients.
Keep it short.
Much of the advice out there says to keep it under a page. But both Glickman and Lees say even shorter is better. “Most cover letters I see are too long,” says Lees. “It should be brief enough that someone can read it at a glance.” You do have to cover a lot of ground — but you should do it succinctly. This is where asking a friend, former colleague, or mentor to review your letter can be helpful. Ask them to read through it and point out places where you can cut.
In fact, it’s a great idea to share your cover letter with a few people, says Lees. Rather than sending it off and asking, “What do you think?” be specific about the kind of feedback you want. In particular, request two things. First, ask your friend if it’s clear what your main point is. What’s the story you’re telling? Are they able to summarize it? Second, ask them what’s wrong with the letter. “Other people are more attuned to desperation, overselling, over-modesty, and underselling,” says Lees, and they should be able to point out places where the tone is off.
When you can’t submit a cover letter.
Many companies now use online application systems that don’t allow for a cover letter. You may be able to figure out how to include one in the same document as your résumé, but that’s not a guarantee, especially because some systems only allow for data to be entered into specific boxes. In these cases, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role. If possible, you may try to find someone to whom you can send a brief follow-up email highlighting a few key points about your application.
Principles to Remember
- Have a strong opening statement that makes clear why you want the job and what you bring to the table.
- Be succinct — a hiring manager should be able to read your letter at a glance.
- Share an accomplishment that shows you can address the challenges the employer is facing.
- Try to be funny — too often it falls flat.
- Send a generic cover letter — customize each one for the specific job.
- Go overboard with flattery — be professional and mature.
Advice in Practice
Case study #1: demonstrate an understanding of what the company needs..
Michele Sommers, the vice president of HR for the Boys & Girls Village, a nonprofit in Connecticut, recently posted a job for a recruiting and training specialist. “I was looking for someone with a strong recruiting background who could do everything from sourcing candidates to onboarding new hires,” she says. She also wanted the person to hit the ground running. “We’re a small team and I can’t afford to train someone,” she says.
More than 100 candidates applied for the job. The organization’s online application system doesn’t allow for cover letter attachments, but one of the applicants, Heidi (not her real name), sent a follow-up email after submitting her résumé. “And it’s a good thing she did, because she would’ve been weeded out otherwise,” Michele says.
Heidi’s résumé made her look like a “job hopper” — very short stints at each previous employer. Michele assumed she was a poor performer who kept getting fired. She was also the only candidate who didn’t have a four-year college degree.
But Heidi’s email caught Michele’s eye. First off, it was professional. Heidi stated clearly that she was writing to double-check that her application had been received. She went on to explain how she had gotten Michele’s name and information (through her husband’s boss, who was on the board) and her personal connection to Boys & Girls Village (her father-in-law had done some work with the organization).
Stand Out in Your Interview
What really stood out to Michele, though, was Heidi’s understanding of the group and the challenges it was facing. She’d done her research and “listed some things she would do or already had done that would help us address those needs,” says Michele.
“The personality and passion she conveyed in the cover letter came through during her phone screening,” Michele says. Heidi ended up being more than qualified for the job. “I wanted this role to be bigger from the get-go, but I didn’t think that was possible. When I met her, I knew we could expand it.” Three weeks later Michele offered Heidi the job and she accepted.
Case Study #2: Catch their attention.
Over the past four years, Emily Sernaker applied for multiple positions at the International Rescue Committee (IRC). She never gave up. With each application, she sent a personalized cover letter. “I wanted my cover letter to highlight my qualifications, creative thinking, and genuine respect for the organization,” she says.
Sarah Vania, the organization’s regional HR director, says that Emily’s letters caught her attention, especially because they included several video links that showed the results of Emily’s advocacy and fundraising work at other organizations. Emily explains, “I had prior experience advocating for former child soldiers, human trafficking survivors, vulnerable women, and displaced persons. It’s one thing to make statements in a cover letter, like ‘I can make a pitch, I am a creative person, I am thoughtful,’ but showing these qualities seemed like a better way of convincing the recruiter that the statements were true.”
This is what Emily wrote to Sarah about the video:
Here is a short video about my story with activism. The nonprofit organization Invisible Children made it for a youth conference I spoke at this year. It is about four minutes. As you’ll see from the video, I’ve had a lot of success as a student fundraiser, raising over $200,000 for Invisible Children. I’ve since gone on to work as a consultant for Wellspring International and have recently concluded my studies as a Rotary International Ambassadorial Scholar.
In each of the cover letters, Emily also made clear how much she wanted to work for IRC. “To convey enthusiasm is a vulnerable thing to do and can come off as naivete, but, when it came down to it, my enthusiasm for the organization was genuine and expressing it felt right,” she says.
This is how Emily conveyed her interest in working for IRC:
You should also know that I have a sincere appreciation of the IRC. I have enjoyed learning about your programs and have personally visited your New York headquarters, the San Diego New Roots farm, the We Can Be Heroes exhibit, and the Half the Sky exhibit in Los Angeles. The IRC is my top choice and I believe I would be a valuable addition to your fundraising team.
Emily learned throughout the process that the organization had hundreds of applicants for each position and it was extremely competitive. “I appreciated that I wouldn’t be the best for every opening but also remained firm that I did have a significant contribution to make,” she says. Eventually, Emily’s persistence paid off. She was hired as a temporary external relations coordinator, and four months later she moved into a permanent role.
Editor’s note: The author updated this article, which was originally written in 2014, to reflect the latest advice from the experts and the reality of job-seeking during the pandemic.
- Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo
Manager Cover Letter Example
Good leadership is vital to the success of any company or organization. Managers who are focused, goal-oriented and adept at motivating their employees can help propel a business forward in numerous ways.
Whether you already have extensive experience or you’re looking to land your first senior role, a professional cover letter is one of the best ways to show a recruiter you’re the type of candidate they’re looking for.
Since manager positions often come with better salaries, more responsibility and greater access to advancement opportunities, it’s understandable that competition for these jobs is high. To land your dream job and put yourself on the path to success, you’re going to need a stand-out application that highlights your strengths.
Luckily with Resume.io’s collection of resources, including free templates and our cover letter builder tool, you’ll learn the tips and tricks of creating a cover letter that makes your application shine.
This guide, along with our manager cover letter example will:
- Explain how a cover letter is vital to increase your chances of landing the position.
- Simplify the writing process by breaking it down into manageable subsections.
- Explore one of the most effective psychological writing tricks to use in every letter.
- Help your job application stand out by showing you which common mistakes to avoid.
Now it’s time to create a cover letter that separates your application from the rest.
Free manager cover letter sample and writing tips
You’ve probably noticed that your resume doesn’t leave much room for personality or explanation, aside from a few lines of profile summary. And while it’s great for conveying important names and dates, that’s certainly not all you have to offer as a candidate.
That’s where your cover letter comes in. This 200 to 400 word document (or the length of one page), is perfect for expressing your most formative experiences and greatest achievements. Your cover letter allows you to create a personal connection and make a great first impression with an employer before ever setting foot in the door for an interview.
What if the job application DOESN’T require a cover letter?
Sometimes, a job posting won’t make mention of a cover letter or it will describe the document as “optional.” Is that a free pass to save yourself the effort of writing a cover letter?
If you’re serious about getting the manager job, then you should ALWAYS write and send a cover letter, unless the job posting specifically asks you not to. While others on the job search may take the easy way out, you’ll be putting yourself miles ahead of the competition by investing a bit of time to make a case for yourself as the right fit for the company’s next management position.
The perfect cover letter is all about maximizing your chances. Sure there may be dozens of other applicants, but if only a handful write a convincing cover letter, you’ve automatically put yourself in the final round.
While you need both a cover letter and a resume to land your next position, one of the cover letter's greatest advantages is that it helps to level the playing field. There may be other job seekers with more experience, but the heart and dedication you convey in your cover letter can quickly be what sets you apart.
Tailoring your cover letter for success.
Writing and submitting a cover letter is a start, but the truth is a bland cover letter just won’t cut it when the competition is fierce. Luckily, you can quickly polish a generic cover letter by tailoring it to each individual position you apply to.
That means doing a bit of background research about your potential employer. What are their goals? What is their mission? What can you learn about their workplace culture and internal organization? A solid base understanding of the company and their needs can help you effectively convey your potential contributions if you were to land the role.
You should also tailor your cover letter with the statistics, numbers, and facts that backup your achievements as related to the company’s needs. The goal is to show – without being presumptive – that you can make a difference based on your proven track record.
If you're looking for more ideas before you get started, look to our other Business & Management cover letters:
- Business Analyst cover letter sample
- Executive cover letter sample
- Project Manager cover letter sample
- Product Manager cover letter sample
- Consulting cover letter sample
- Project Coordinator cover letter sample
- Executive Assistant cover letter sample
- Supervisor cover letter sample
- Assistant Manager cover letter sample
- Business and management cover letter sample
- Program Coordinator cover letter sample
- Brand Manager cover letter sample
- McKinsey cover letter sample
- CEO cover letter sample
- Store Manager cover letter sample
- Quality Assurance (QA) cover letter sample
- Business Development Manager cover letter sample
Best format for a manager cover letter
The time you invest in writing a great cover letter will pay you back twofold. First, it will help you to land your desired position, but secondly, the more cover letters you create, the faster and more effectively you’ll be able to write them. Since cover letter structure remains relatively unchanged between positions and industries, this skill can benefit you for the rest of your career.
Here are the key components of a cover letter:
- The cover letter header
- The greeting / salutation
- The cover letter intro
- The middle paragraphs (body of the letter)
- The ending paragraph of your cover letter (conclusion and call-to-action)
You can learn more about each of these sections and get writing tips and examples in our overall guide on cover letters.
The comprehensive cover letter guide offers more general advice about how to go about compiling cover letters, but below you will find specific advice on how to maximize the effectiveness of each specific letter paragraph and section.
This manager cover letter example is a good foundation to develop your own professional application:
Dear Ms. Cass,
Both expectant and experienced parents alike tend to stop for that little bit longer in the baby section of RetailMart. 34% longer, according to the research. Analyzing customer flow patterns and product sales data, I estimate that over the past thirteen years, I have helped over half a million of them make the best decisions for their little people.
That is a lot of baby chat. At an average of 16% YOY sales growth.
As people increasingly turn to shopping online, it is this intimate relationship with the in-store staff that keeps customers coming back. I offer reassurance, help them select the right products and my add-on sales are consistently at the top of the store rankings. I have no qualms in persuading people to buy better products for their children.
I understand the rigors of big box retail and would love to tell you about my awards for operational excellence. My merchandising solutions have been featured in the retail press and my stock management and shrinkage targets were rarely missed. You can’t rave to a parent about a product if it isn’t on the shelf.
My commercial and operational highlights would serve me well at Walmart:
- Consistently exceeded sales and margin targets. Best year was +85% vs. budget.
- On shelf availability averaged 99.2% and shrinkage kept under 0.5% (1% target).
- Promotional participation of 16% - cross-selling due to close customer relationships.
Managing varying sized teams of sales associates has taught me the value of a cohesive target-led working environment, where every sale is celebrated as making a little life that bit better. I cannot abide working with people who don’t care and try to ensure that my own passion is as contagious as possible.
I became aware of the role from your department manager Joanne Grey, who is a personal friend, so I have an insider understanding of your culture and would love the opportunity of an interview to discuss how I might fit in.
Cover letter header
In medium to large companies, hiring is often done by a team of HR professionals. This means that your application is likely to float from desk to desk while multiple people review it. The main purpose of your cover letter header is to ensure that no matter who comes across the document they know it belongs to you and how to get in touch should they want to set up an interview. Make sure to include only the necessary personal data like your phone number, email address and LinkedIn.
The secondary purpose of your cover letter is to provide an attractive design and keep your name front and center.
The goal of this section: Identify your cover letter as belonging to you and keep your phone number and email address at the hiring manager’s fingertips, create attractive formatting so that your document catches the employer’s attention.
Align document styles!
One of the best things you can do to create a polished and professional application is to align the document styles of your cover letter and resume. This will help to create a “personal brand” – a consistent look and feel that visually identifies the document as belonging to you.
The header is one of the few places you can add color or other design elements to an otherwise bland sheet of paper. Before choosing a style, however, it’s a good idea to take into account the branding of your potential employer. Are they fun-loving and casual or do they seem to take themselves quite seriously? A few minutes spent poking around their website and social media feeds can help you make the determination.
Once you’ve got a good idea of what color palette and designs would best fit the feel of the company, you can create a header for your documents. If you’re a graphic designer you can do this yourself. If not, professional formatting tools can help. Check out Resume.io’s collection of easily customizable templates to create an attractive and cover letter and resume in just a few clicks.
Cover letter greeting
Your greeting is one of the most important ways you can establish a personal connection and a respectful tone right from the start. Choose the greeting that’s most appropriate for your potential workplace. “Dear” followed by the correct salutation and the last name of the letter reader works in almost all formal situations, but some companies prefer more casual communication like “Hello” or even a first name. Our cover letter example goes with "Dear" to be on the safe side.
The goal of this section: Establish rapport with the letter reader by addressing them with the appropriate greeting and by using their name.
The importance of names and addressed greetings.
It’s been scientifically proven that we have a positive neurological response upon hearing our own names. Monogrammed key chains and towels have been capitalizing on this fact for years – and you should too – in your cover letter, of course!
Using the name of the hiring manager or other person most likely to read your letter is a great way to show you’re truly interested in the position and you’ve done a bit of research to make a great impression.
However, in some medium to large companies, hiring is handled by a team of people. Even if you were to find their names, it’s unlikely you’ll be able to tell exactly who will be reading your letter. Instead of addressing the wrong person, opt for a collective greeting with the company name like “Dear XYZ Company Hiring Team,” or “Dear Hiring Manager.” These options are much more effective than the impersonal “To Whom It May Concern.”
Cover letter introduction
Hiring managers are busy people. Your cover letter introduction is your chance to grab their attention and increase the odds that the reader will finish your letter. It’s a good idea to include the name of the position you’re applying for, but avoid bland introductions at all costs. An interesting anecdote, relevant fact or exciting statement are all good options to create a captivating and memorable cover letter.
The goal of this section: Pique the hiring manager’s interest right from the start by using an anecdote, fact or other exciting statement to create a bold introduction.
Our cover letter example text leaps right into statistical details of the writer's achievements.
Both expectant and experienced parents alike tend to stop for that little bit longer in the baby section of RetailMart; 34% longer, according to the research. Analyzing customer flow patterns and product sales data, I estimate that over the past thirteen years, I have helped over half a million of them make the best decisions for their little people.
Cover letter body
The body of your letter is where you can finally explore all the achievements, skills and milestones that make you a great fit for the position. While you’ll want to avoid a presumptive or arrogant tone, there’s no need to be shy about highlighting your strengths since the whole purpose of this section is to make the best case for yourself.
To make the writing process easier, you can break down the body into two subsections. In the first, you can use the STAR method to describe a Situation, the Task required, your Action and the positive Result you achieved.
In the second section, you can expand upon your management skills and potential contributions to the employer allowing them to imagine the benefits you’d bring to their company.
The goal of this section: Use specific, relevant examples to show off your variety of skills and potential contributions to the employer.
Our manager cover letter sample body text uses a bulleted list to break up the blocks of type and highlight successes.
How to close a manager cover letter (conclusion and sign-off)
Now that you’ve finished discussing all your selling points, it’s time to finish off the letter strong with a great conclusion and signature. To encourage a hiring manager to contact you, try creating a Call to Action. This sentence expresses your enthusiasm for the position and invites the hiring manager to get in touch. You can also leave your phone number and email again here, space permitting.
Then, finish the letter with the appropriate signature. “Best regards,” “Sincerely,” or even “Thank you” in less formal situations can all work well.
The goal of this section: Create an effective Call to Action that encourages the hiring manager to contact you, sign off with the appropriate closing.
Writing psychology – cover letter tools and strategies
As a manager, there are a few key qualities you’ll want to convey in your cover letter.
Communication: Managers need to have clear and effective communication skills, both written and oral, with customers and employees alike. Examples of times when you communicated the company position with positive results can help hiring managers envision what kind of asset you’d make to their workplace.
Initiative: Strategic thinking and the ability to step up when needed are essential skills for managers at any level. Times when you took responsibility or picked up the slack can really show how you invest yourself in the success of the company.
Confidence: As the manager, it’s your job to delegate tasks and handle big issues. Confidence in decision-making and communication can go a long way to keep projects and teams running smoothly.
Problem-solving: In any potential management job, you’ll likely be asked to handle problems that arise while implementing larger strategies. Examples of times you made game-time decisions or used your best judgment can help show a potential employer that you’d make a dedicated and effective manager.
Getting down to the details
In their book “Made to Stick,” brothers Chip and Dan Health discuss several principles that make one idea more memorable than another. One of the key qualities they mention is the law of specificity.
This principle states that the more details we know about something, the more likely it is to stand out to us as interesting and worth remembering .
The law of specificity is particularly relevant when it comes to creating a stand-out cover letter. There may be other candidates with management experience, but there’s only one of YOU. When writing anecdotes about your training and work experiences, make sure to give enough detail so that a recruiter can imagine how you could be effective in this potential role.
Statistics, facts, numbers and details can all give a hiring manager a clearer picture of what you know how to do and how well you can accomplish your goals. Remember to choose the most relevant examples for the position and only include the specifics that really help to build a case for yourself – no need to include everything .
In my most recent assistant manager role, I was responsible for 8 associates per shift. I created a system of delegating precise, manageable tasks at the top of each hour to make sure my store was continuously organized and progress was made throughout the day. Under my leadership, we increased sales by 5 percent over four months and were recognized with the Teamwork Award by regional management.
Now check out the same example but without any concrete facts or numbers.
In a previous store manager role, I was responsible for several associates per shift. I made sure we all worked together to keep the store clean throughout the day. Under my leadership, we increased sales and were recognized by regional management.
Can you see the difference a handful of well-placed details can make?
Management cover letter format and common mistakes
Here are some pitfalls candidates for manager positions often run into:
Generic letters: It might seem easiest to write one catch-all letter that can be used for a variety of companies, but that’s certainly not the best way to land a position. Make sure to tailor your letter to each company with the right names, facts and examples that make the best case for you in that specific role and workplace.
Formatting errors: Formatting should never be an afterthought. Be sure you have the right fonts and sizes with a good balance of white space to text. Professional formatting tools like Resume.io’s templates and cover letter builder can make this process much easier.
Grammar and spelling mistakes: For a role that requires excellent communication, typos and writing mistakes make you look sloppy and unprofessional. Use spell check, or better yet, have a friend proofread your cover letter before you submit.
Poor tone: It can be difficult to find the right balance between confidence and modesty, but it’s important that a cover letter for a manager conveys authority and vision. If you struggle getting the tone just right, it might be worth asking a friend to help, or check out our collection of pre-written example sentences inside of our free cover letter templates.
- A professional cover letter is an essential part of a complete and effective application. Unless an application specifically asks you NOT to include one, it’s always a good idea to create the best case for yourself by writing a thoughtful cover letter.
- Maximize your cover letter’s chances of landing you the position by tailoring it to each employer and job description you apply to. Make sure to choose relevant anecdotes and facts to convey your potential contributions.
- The tried-and-true cover letter structure works across almost all positions and fields. Follow it to simplify the writing process.
- Specific facts, numbers and details are the best way to show your success and convey your effectiveness as a manager.
- Don’t fall into the trap of writing a great letter with poor formatting. Use professional tools like Resume.io’s templates and cover letter builder to make a great impression from the start.
With resume.io, you can create a perfect cover letter in just a few minutes. No uncertainty, no hassle. Go out there and win!
Free professionally designed templates
As the first impression that the hiring manager has of you, the cover letter is an important piece of your job application. You want to show that you have what it takes to manage a large group of individuals and operate at a high executive level, but you also want to appear respectful, friendly, and easy to work with. It can be challenging to strike this balance while also showcasing your enthusiasm for your potential future job. This professional senior manager cover letter sample is here to help you identify the features of a strong cover letter so that you can implement them in your own writing.
Professional Senior Manager Cover Letter Sample
Senior Manager Cover Letter Must-Haves
A strong cover letter should be businesslike, concise, and leave an impression of you as a competent candidate. As in the professional senior manager cover letter sample, remain focused on the topic and use friendly but respectful language. Address the hiring manager by first and last name rather than the impersonal To Whom It May Concern. You can also leave out any mention of references, as these are expected by default.
Best Active Verbs for a Senior Manager Cover Letter
To keep the language in your letter as varied and interesting, as in this professional senior manager cover letter sample, use powerful verbs such as delegated, oversaw, communicated, advised, coordinated, motivated, trained, streamlined, and reorganized.
Cover Letter Text
Dear Dan Park,
I am writing to express my interest in the senior manager position that just opened at New Idea Enterprises. As an efficient and strategic planner with strong interpersonal skills and well-developed leadership qualities, I believe that I would be a good fit for your team.Multilevel management can get confusing, and I am dedicated to making sure that I operate as smoothly as possible within my position. By remaining organized and enforcing order within my team, I am able to deal with the complexity of higher level management responsibilities. Your job posting mentioned that you are looking for candidates with the skills and ambitions to develop their team. I strongly believe that when working together, a group of individuals can be so much more than the sum of their parts. As such, I am dedicated to fostering effective and positive relationships between team members, developing talent through mentorship and coaching, and providing space in which everyone can feel motivated and valued. My strong communication skills allow me to both express my ideas and listen actively to the ideas of others, and my experience has taught me how to strike the perfect balance between considering outside opinions and making firm, resolute decisions.I hope you will agree that my experience and skills would make me well suited for this position. I look forward to speaking with you further about how my leadership and organization could contribute to New Idea Enterprises. Thank you for your consideration.
In addition to the Professional Senior Manager Cover Letter example, be sure to check out our Senior Operations Manager resume example .
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Management Cover Letter Examples
How to write an impressive management cover letter.
Working as a manager can be a high-stakes position, with teams of people relying on your leadership to keep a business operating effectively. To write an impressive management cover letter, you must include key details about your relevant skills, accomplishments, and qualifications for the role.
In this guide, we will teach you 5 key steps for writing a management cover letter. Keep reading to learn all about:
- Formatting your management cover letter header & headline
- Tailoring your cover letter for a role in management
- Writing an effective cover letter introduction as a manager
- Featuring your management skills & accomplishments with specific details
- Concluding your management cover letter persuasively
1. Formatting your management cover letter header & headline
As you begin crafting your management cover letter, the first essential step is to give your cover letter structure via two key elements: a header and a headline.
Your header and headline both need to be well-formatted and concise, as this is the first information an employer will encounter and gain an impression from.
Starting with your cover letter header , this element should include:
- Your name and professional title
- Your professional contact information
- The name of the company & department you are applying to
- The address of the company
Here is an example of a well-formatted management cover letter header
John Doe , Upper Management
(123) 456-7890 | [email protected] | linkedin.com/in/john-doe
To: The Broiler Company Management Department 1234 Street Address San Francisco, CA, 94016
Once you have completed your header, the next step is to write a compelling cover letter headline that grabs the employer’s attention.
To write your management headline, include:
- A keyword related to the position
- An eye-catching number or trigger word
- A powerful adjective or verb
- A promise to the employer that the letter is specifically for them
Here is an example of a well-written management headline, followed by a brief breakdown of its main components
My 3-Step Approach to Leadership in Management & How I Will Use it to Support Your Team
Trigger Word/Number: 3-Step Approach Keyword: Leadership, Management Adjective/Verb: Support Promise: Your Team
Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.
2. Tailoring your cover letter for a role in management
When you apply for a position in management, employers want to see clear indications of your work ethic, commitment, and effort. The best way to showcase these right off the bat is by tailoring your cover letter to each specific job you apply to.
Tailoring a cover letter requires you to fully research the company beforehand . As you complete this research, key details to search for include:
- Company values: An employer is going to comb through cover letters looking for the skills and values they prefer. To gain insight into what these values are, check out the company’s mission statement and various marketing materials, making notes of the keywords and language they use.
- Current projects & associations: Being knowledgeable about a company’s current projects and professional associations is crucial, as it allows you to speak directly about the company’s needs and how you can fulfill them in your cover letter.
- Specific staff members: Always take the time to identify which staff members at a company are responsible for reviewing applications and calling back qualified candidates. Using this information, you can create a personalized greeting that addresses this specific person by name.
Here are 3 examples of personalized cover letter greetings:
- Dear CEO Jane Mills,
Dear Chief Manager Jack Smith,
- Dear Mr. Jack Smith & the Management Department,
Find out your resume score!
3. Writing an effective cover letter introduction as a manager
Once you have the necessary information for tailoring your cover letter, it’s time to dive into writing the actual content. The first paragraph you write is your introduction , which should include:
- A concise summary of your professional background (years of experience, specializations, etc.)
- An opening statement on why you believe you are a great fit for the position
- A mutual acquaintance (when possible)
Pro Tip: Mutual acquaintances can be a golden ticket into the hearts of employers. By naming a mutual acquaintance, you immediately build rapport by offering a trusted professional reference. If you lack a mutual acquaintance, try using LinkedIn to connect with relevant professionals.
Here is an example of an effective management introduction
I am a management professional with more than 10 years of specialized experience in financial risk management. With a proven track record of developing effective risk budgets, I know I can bring the level of expertise needed to this position. My mentor, Mr. Joe King, is a professional associate of your CEO and highly recommended I apply for this opening, as my professional personality and leadership style match perfectly with your existing workplace culture.
4. Featuring your management skills & accomplishments with specific details
After you have written a strong and effective introduction, you will move on to writing the body paragraphs of your cover letter. These body paragraphs should focus on your most relevant skills , accomplishments, and qualifications in management.
As you describe your skills and accomplishments, make sure to include information that is:
- Specific: Always be as specific as possible when describing your professional attributes. For example, don’t just say you have an excellent leadership style – instead, describe your exact leadership style (authoritative, delegative, transformational, etc.) and explain how you apply it in the workplace.
- Contextual: Providing context is key for making the information in your cover letter more valuable to employers. Context can include describing a former position and its responsibilities or explaining a particular project or objective you were assigned in a previous job.
- Quantifiable: Whenever possible, include quantifiable facts regarding your skills and accomplishments, such as key data points or statistics. This helps show an employer the real-life value you have to offer.
Here are 6 examples of management skills to describe in a cover letter
- Business development & logistics
- Budget creation
- Public speaking
- Project management
- Exceptional verbal & non-verbal communication
- Staff mentoring & leadership
Here is an example of how to describe an accomplishment in a management cover letter
As the head manager in a corporate office at [Former Employer], one of my key responsibilities was assessing my team members’ performance each month. By utilizing a personalized approach to performance management, I achieved an average 45% increase in productivity with my assigned team.
5. Concluding your management cover letter persuasively
To conclude your management cover letter , you need a strong closing statement that persuades the employer to contact you promptly.
This closing statement should include:
- How and when you can be best contacted
- When you would like to hear back and when you plan to follow up
- A formal sign-off
Here is an example of a persuasive closing statement from a management cover letter
I thank you for taking the time to review my application and greatly look forward to hearing from you regarding this position, ideally within the next week. If I have not heard back by next Friday morning, I plan to follow up at that time. To best reach me, call me at (123) 456-7890 any weekday between the hours of 9 a.m. to 5 p.m.
If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .
A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead , College Recruiter , and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.
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Writing a great Manager cover letter is an important step in your job search journey. When writing a cover letter, be sure to reference the
[Your Name]. Dear Hiring Manager,. I am writing in application for the position of Manager at your company. With an extensive experience backed by excellent
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As a manager, I strive to add value to my company through effective organization and team motivation. I am highly interested in bringing my extensive managerial
“It's your best chance of getting the attention of the HR person or hiring manager and an important opportunity to distinguish yourself from
It's a good idea to include the name of the position you're applying for, but avoid bland introductions at all costs. An interesting anecdote, relevant fact or
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Here is an example of a well-formatted management cover letter header · A keyword related to the position · An eye-catching number or trigger word