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Present Your Data Like a Pro

data presentation

Demystify the numbers. Your audience will thank you.

While a good presentation has data, data alone doesn’t guarantee a good presentation. It’s all about how that data is presented. The quickest way to confuse your audience is by sharing too many details at once. The only data points you should share are those that significantly support your point — and ideally, one point per chart. To avoid the debacle of sheepishly translating hard-to-see numbers and labels, rehearse your presentation with colleagues sitting as far away as the actual audience would. While you’ve been working with the same chart for weeks or months, your audience will be exposed to it for mere seconds. Give them the best chance of comprehending your data by using simple, clear, and complete language to identify X and Y axes, pie pieces, bars, and other diagrammatic elements. Try to avoid abbreviations that aren’t obvious, and don’t assume labeled components on one slide will be remembered on subsequent slides. Every valuable chart or pie graph has an “Aha!” zone — a number or range of data that reveals something crucial to your point. Make sure you visually highlight the “Aha!” zone, reinforcing the moment by explaining it to your audience.

With so many ways to spin and distort information these days, a presentation needs to do more than simply share great ideas — it needs to support those ideas with credible data. That’s true whether you’re an executive pitching new business clients, a vendor selling her services, or a CEO making a case for change.

“Knowing how to develop and deliver a data-driven presentation is now a crucial skill for many professionals, since we often have to tell our colleagues stories that are much more compelling when they’re backed by numbers,” says researcher and consultant Alexandra Samuel .

No problem, you may say. A bar graph here, and a pie chart there, and you’re off to the races, right?

Not so fast. Because while a good presentation includes data, data alone doesn’t guarantee a good presentation. It’s not the mere presence of data that gives the presenter power. It’s how that data is presented.

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The data-driven mindset.

Showcasing data may seem simple in the age of PowerPoint, Prezi, Canva, Visme, Haiku Deck, and other nonsensically named technological platforms. But raise your hand if you’ve ever been confused by a chart you saw at a conference or ever heard a presenter say, “You probably can’t see this diagram well but what it’s showing is…”? What could be a bigger chart fail than the chart itself being rendered useless?

How you present data can double — or decimate — its impact, so take note of these seven ways to ensure that your data is doing its job.

1) Make sure your data can be seen

This may sound obvious but sometimes you’re too close to your presentation — literally. What is readable on your laptop may be far less so when projected on a screen. Your audience won’t learn what it can’t see. To avoid the debacle of sheepishly translating hard-to-see numbers and labels, rehearse your presentation with colleagues sitting as far away as the actual audience would. Ask them, “Can you see this chart clearly?” If the answer is anything but a firm “yes,” redesign it to be easier on the eyes.

2) Focus most on the points your data illustrates

In comic book terms, you are Wonder Woman, and data is your magic lasso — a tool that strengthens your impact but has no value until you apply it purposefully. Don’t leave the burden of decoding your data to your audience. It’s your job to explain how the data supports your major points.

“Data slides aren’t really about the data. They’re about the meaning of the data,” explains presentation design expert Nancy Duarte. “It’s up to you to make that meaning clear before you click away. Otherwise, the audience won’t process — let alone buy — your argument.”

When you connect data to the essential points it supports, the transition should be explicit and sound like this:

“This data shows…”

“This chart illustrates…”

“These numbers prove…”

These transitions can be as important as the conclusions themselves, because you’re drawing the audience’s attention to those conclusions.

3) Share one — and only one — major point from each chart

The quickest way to confuse your audience is by sharing too many details at once. The only data points you should share are those that significantly support your point — and ideally, one point per chart. To keep your charts in check, ask yourself, “What’s the single most important learning I want my audience to extract from this data?” That’s the one learning you should convey. If you have several significant points to make, consider demonstrating each with a new visualization.

The mistake many presenters make is thinking they’re constitutionally required to share every bullet, idea, and data point on a slide. But if you’re sharing a pivotal trend that grew dramatically between 2014 and 2017, what happened in 2013 may be pointless. If 77% of respondents prefer one product and 21% prefer another, what the remaining 2% prefer may also be too insignificant to justify mentioning.

Data-presentation guru Scott Berinato says , “The impulse is to include everything you know, [but] busy charts communicate the idea that you’ve been just that — busy, as in: ‘Look at all the data I have and the work I’ve done.’”

4) Label chart components clearly

While you’ve been working with the same chart for weeks or months, your audience will be exposed to it for mere seconds. Give them the best chance of comprehending your data by using simple, clear, and complete language to identify X and Y axes, pie pieces, bars, and other diagrammatic elements. Try to avoid abbreviations that aren’t obvious, and don’t assume labeled components on one slide will be remembered on subsequent slides.

Some members of your audience are visual learners (like me!) who process what they see much better than what they hear, so your chart’s visual intuitiveness and clarity are crucial.

5) Visually highlight “Aha!” zones

Every valuable chart or pie graph has an “Aha!” zone — a number or range of data that reveals something crucial to your point.

Smart presenters explain the relevance of the “Aha!” zone orally, sharing the learning, trend, or story the data is telling.

Better presenters explain it out loud, but also write it on the slide as a bullet.

But the best presenters do all of the above AND visually highlight the “Aha!” zone itself with a circle or shading to reach the differentiated (aural, verbal, visual) learners in their audience, as well as to triple-reinforce the most important data takeaways.

6) Write a slide title that reinforces the data’s point

Even when data is presented effectively on a slide, the most valuable real estate is the page’s title because that’s the first item the audience will notice and process. But all too often, presenters use generic words and phrases like “Statistics” and “By the Numbers” that serve no functional purpose.

Even when the titles are specific, like “Millennial Preferences” or “Campaign Awareness,” they can still be elevated with more point-specific titles like “Millennials Prefer Mobile” or “Campaign Awareness is Increasing.”

7) Present to your audience, not to your data

Many presenters look at their slides while they share data as if the PowerPoint is their audience. But only your audience is your audience, and, as fellow human beings, they receive your points best when you look them in the eye. This doesn’t mean that you should never look at your data — just don’t have a conversation with it. Glance at your slides for reference, but make critical points directly to your audience.

When presented clearly and pointedly, data can elevate your point’s credibility and trustworthiness. Presenting data poorly not only squanders that opportunity but can damage your reputation as a presenter. Like Wonder Woman’s lasso, it’s a powerful tool to draw out compelling truths — wield it wisely.

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10 Methods of Data Presentation (+ Examples & 5 Great Tips) in 2023

10 Methods of Data Presentation (+ Examples & 5 Great Tips) in 2023

Leah Nguyen • 09 Jan 2023 • 10 min read

You can put an end to deathly boring and ineffective data presentation right now with our 10 methods of data presentation .Check out the examples from each method!

Have you ever presented a data report to your boss/coworkers/teachers thinking it was super dope, like you’re some kind of cyber hacker living in the Matrix, but all they saw was a pile of static numbers that seemed pointless and don’t make sense to them?

Understanding digits is tough . Making people from non-analytical backgrounds understand those digits is even harder.

How can you clear up those confusing numbers in the types of presentation that has the flawless clarity as of a diamond? 💎

#2 – Text

#3 – pie chart, #4 – bar chart, #5 – histogram, #6 – line graph, #7 – pictogram graph, #8 – radar chart, #9 – heat map, #10 – scatter plot.

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What are Methods of Data Presentation?

The term ’data presentation’ relates to the way you present data in a way that makes even the most clueless person in the room understand. 

Some say it’s witchcraft (you’re manipulating the numbers in some ways), but we’ll just say it’s the power of turning dry, hard numbers or digits into a visual showcase that is easy for people to digest.

Presenting data the right way can help your audience understand complicated processes, identify trends, and instantly pinpoint whatever is going on without exhausting their brains.

Good data presentation helps…

Methods of Data Presentation and Examples

Imagine you have a delicious pepperoni, extra-cheese pizza. You can decide to cut it into the classic 8 triangle slices, the party style 12 square slices, or get creative and abstract on those slices. 

There are various ways for cutting a pizza and you get the same variety with how you present your data. In this section, we will bring you the 10 ways to slice a pizza – we mean to present your data – that will make your company’s most important asset as clear as day.

#1 – Tabular 

Tabular data is data presented in rows and columns. Excel or Google Sheets would qualify for the job. Nothing fancy.

a table displaying the changes in revenue between the year 2017 and 2018 in the East, West, North, and South region

This is an example of a tabular presentation of data on Google Sheets. Each row and column has an attribute (year, region, revenue, etc.), and you can do a custom format to see the change in revenue throughout the year.

When presenting data as text, all you do is write your findings down in paragraphs and bullet points, and that’s it. A piece of cake to you, a tough nut to crack for whoever has to go through all of the reading to get to the point.

(Source: CustomerThermometer )

All the above quotes present statistical information in textual form. Since not many people like going through a wall of texts, you’ll have to figure out another route when deciding to use this method, such as breaking the data down into short, clear statements, or even as catchy puns if you’ve got the time to think of them.

A pie chart (or a ‘donut chart’ if you stick a hole in the middle of it) is a circle divided into slices that show the relative sizes of data within a whole. . If you’re using it to show percentages, make sure all the slices add up to 100%.

Methods of data presentation

The pie chart is a familiar face at every party and is usually recognised by most people. However, one setback of using this method is our eyes sometimes can’t identify the differences in slices of a circle, and it’s nearly impossible to compare similar slices from two different pie charts, making them the villains in the eyes of data analysts.

a half-eaten pie chart

Bonus example: A literal ‘pie’ chart! 🥧

The bar chart is a chart that presents a bunch of items from the same category, usually in the form of rectangular bars that are placed at an equal distance from each other. Their heights or lengths depict the values they represent.

They can be as simple as this:

a simple bar chart example

Or more complex and detailed like this example of presentation of data. This one is a grouped bar chart that not only allows you to compare categories but also the groups within them as well.

an example of a grouped bar chart

Similar in appearance to the bar chart but the rectangular bars in histograms don’t often have the gap like their counterparts.

Instead of measuring categories like weather preferences or favourite films as a bar chart does, a histogram only measures things that can be put into numbers.

an example of a histogram chart showing the distribution of students' score for the IQ test

Teachers can use a histogram to see which score group most of the students fall into, like in this example above.

Line graphs are represented by a group of data points joined together by a straight line. There can be one or more lines to compare how several related things change over time. 

an example of the line graph showing the population of bears from 2017 to 2022

On a line chart’s horizontal axis, you usually have text labels, dates or years, while the vertical axis usually represents the quantity (e.g.: budget, temperature or percentage).

A pictogram graph uses pictures or icons relating to the main topic to visualise a small dataset. The fun combination of colours and illustrations makes it a frequent use at schools.

How to Create Pictographs and Icon Arrays in Visme-6 pictograph maker

Pictograms are a breath of fresh air if you want to stay away from the monotonous line chart or bar chart for a while. However, they can present a very limited amount of data and sometimes they are only there for displays and do not represent real statistics.

If presenting five or more variables in the form of a bar chart is too stuffy then you should try using a radar chart. 

Radar charts show data in terms of how they compare to each other starting from the same point. Some also call them ‘spider charts’ because each aspect combined looks like a spider web.

a radar chart showing the text scores between two students

Radar charts can be a great use for parents who’d like to compare their child’s grades with their peers to lower their self-esteem. You can see that each angular represents a subject with a score value ranging from 0 to 100. Each student’s score across 5 subjects is highlighted in a different colour.

a radar chart showing the power distribution of a Pokemon

If you think that this method of data presentation somehow feels familiar, then you’ve probably encountered one while playing Pokémon .

A heat map represents data density in colours. The bigger the number, the more colour intense that data will be represented.

a heatmap showing the electoral votes among the states between two candidates

Most U.S citizens would be familiar with this data presentation method in geography. For elections, many news outlets assign a specific colour code to a state, with blue representing one candidate and red representing the other. The shade of either blue or red in each state shows the strength of the overall vote in that state.

a heatmap showing which parts the visitors click on in a website

Another great thing you can use a heat map for is to map what visitors to your site click on. The more a particular section is clicked the ‘hotter’ the colour will turn, from blue to bright yellow to red.

If you present your data in dots instead of chunky bars, you’ll have a scatter plot. 

A scatter plot is a grid with several inputs showing the relationship between two variables. It’s good at collecting seemingly random data and revealing some telling trends.

a scatter plot example showing the relationship between beach visitors each day and the average daily temperature

For example, in this graph, each dot shows the average daily temperature versus the number of beach visitors across several days. You can see that the dots get higher as the temperature increases, so it’s likely that hotter weather leads to more visitors.

5 Data Presentation Mistakes to Avoid

#1 – assume your audience understands what the numbers represent.

You may know all the behind-the-scenes of your data since you’ve worked with them for weeks, but your audience doesn’t.

a sales data board from Looker

Showing without telling only invites more and more questions from your audience, as they have to constantly make sense of your data, wasting the time of both sides as a result.

Tell them what the data are about before hitting them with waves of numbers first. You can use interactive activities such as polls , word clouds and Q&A sections to assess their understanding of the data and address any confusion beforehand.

#2 – Use the wrong type of chart

Charts such as pie charts must have a total of 100% so if your numbers accumulate to 193% like this example below, you’re definitely doing it wrong.

a bad example of using a pie chart in the 2012 presidential run

Before making a chart, ask yourself: what do I want to accomplish with my data? Do you want to see the relationship between the data sets, show the up and down trends of your data, or see how segments of one thing make up a whole?

Remember, clarity always comes first. Some data visualisations may look cool, but if they don’t fit your data, steer clear of them. 

#3 – Make it 3D

The third dimension is cool, but full of risks.

data presentation

Can you see what’s behind those red bars? Because we can’t either. You may think that 3D charts add more depth to the design, but they can create false perceptions as our eyes see 3D objects closer and bigger than they appear, not to mention they cannot be seen from multiple angles.

#4 – Use different types of charts to compare contents in the same category

data presentation

This is like comparing a fish to a monkey. Your audience won’t be able to identify the differences and make an appropriate correlation between the two data sets. 

Next time, stick to one type of data presentation only. Avoid the temptation of trying various data visualisation methods in one go and make your data as accessible as possible.

#5 – Bombard the audience with too much information

The goal of data presentation is to make complex topics much easier to understand, and if you’re bringing too much information to the table, you’re missing the point.

a very complicated data presentation with too much information on the screen

The more information you give, the more time it will take for your audience to process it all. If you want to make your data understandable and give your audience a chance to remember it, keep the information within it to an absolute minimum.

What are the Best Methods of Data Presentation?

The answer is…

There is none 😄 Each type of presentation has its own strengths and weaknesses and the one you choose greatly depends on what you’re trying to do. 

For example:

example of how a bad pie chart represents the data in a complicated way

Leah Nguyen

A former event organiser on the ultimate quest - to help presenters create the juiciest online experiences and leave all attendees on a high note.

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20 Free PowerPoint and Google Slides Templates for Data Presentations

Angie Arriesgado

Presenting the results of your data analysis need not be a hair pulling experience. These 20 free PowerPoint and Google Slides templates for data presentations will help you cut down your preparation time significantly. You’ll be able to focus on what matters most – ensuring the integrity of your data and its analysis. We’ll take care of the design end for you!

That said, I’ve divided this article into 2 sections. In the first part, I’ll share the PowerPoint templates. And in the second part, the Google Slides templates. Oh, and in case you’re wondering, yes, you can use a PowerPoint template in Google Slides and vice versa .

PowerPoint Templates For Your Data Presentations

PowerPoint Template - Playful Venn Diagram

Venn diagrams are great when it comes to showing the similarities and differences between 2 or more data sets. Just by looking at the diagram, your audience can tell if there’s anything common between data sets A and B. Or if there’s a relationship between data sets B and C.

Likewise, if you want to emphasize the differences between data sets, Venn diagrams are great for that purpose, too. Now, for this template pack, you’ve got 10 slides to choose from. You don’t need to use all of them for your presentation, simply pick one or two that does the job for you.

PowerPoint Template for Graph, Diagram & Data Sheets

There’s a reason why graphs and diagrams are so important in presentations. It’s because they make complex data look so much more understandable. Can you imagine copy and pasting all 1,000 rows of data on your slides? And then expecting your audience to understand what all those numbers mean?

Some geeks in your audience may love the challenge, but for the most part, normal people are going to hate your presentation. Fortunately, this 6-slide template pack will help simplify your job. And make it so much easier for your audience to understand the results of your data analysis!

Cockpit Chart template - one of the best Templates for Data Presentations

If you’re giving a high-level presentation to decision-makers who need hard data and proper analysis, then this free template pack may be what you’re looking for. Each of the 9 slides included in this pack all include a number of charts and diagrams.

By default, text has been kept to a minimum, so there’s nothing to read off the slides. You can verbally explain what the graphs and diagrams mean. And perhaps, if the situation calls for it, you can share your recommended or suggested course of action for your stakeholders and decision-makers.

PowerPoint Template for generic data analysis

The best templates for data presentations will make your data come to life. This is where this 6-slide template pack comes in. It’s not only designed to make your data more understandable. But the good thing is, you can use this template for many different kinds of presentations. Whether you’re doing a presentation for a job interview, or a sales presentation, or even an academic one, this template can do the job.

If you want to make the slides look even more unique, you can quickly replace the background photo of the laptop. Then try using something that is more relevant to the type of presentation you’re doing. Slides include a pie chart slide, line chart with comments slide (this is the one in the screenshot above), and an overall statistics slide.

PowerPoint Template for Matrix charts

The matrix chart looks simple enough. You’ve got rows and columns, pretty much like any regular table. But it’s more than just a table. A matrix chart allows you to compare and analyze different sets of data. You can use it to prove certain data sets are related. Plus, you can even show the strength of that relationship.

This template pack comes in 10 slides. In addition to the basic matrix slide shown above, this pack also include slides like the probability and impact matrix chart slide as well as the table-like matrix chart slide.

PowerPoint Template for stair diagrams

Just like its namesake, stair diagrams are great for showing a series of steps or progression. You can use good, old-fashioned bullet points, but it’s not going to be much fun. You’ve got 10 different stair diagrams to choose from in this template; the screenshot above shows a steps stair diagram .

Now, most of the diagrams we’ve designed have room for 4 or 5 steps. So, if you need more you can always add an extra step on the same slide. Or you can copy and paste to a new slide and just update the numbers.

Stair diagrams are pretty versatile. You can use them to present how certain processes work, describe a project workflow for maximum productivity, or use it to showcase certain structures in the company.

Tables PowerPoint Template

Tables have been around for a long time. And it doesn’t look like it’s going to go out of ‘fashion’ soon. Quite the opposite, in fact. As you may have noticed, many of the charts and diagrams included in various templates in this article are based off of tables.

That said, this template pack is also quite unique as well. In addition to the normal-looking table slide shown above, our designers have also made it a point to come up with innovative ways to display tables for your presentations.

For instance, sample slides include a subscription slide, table with symbols slide, and a matrix organization structure table slide. Check out this template right away and see which table slides will look best for your presentation!

PowerPoint Template for flowcharts

Flowcharts are extremely useful for documenting certain company procedures. You can even use it to present the hierarchy in the company, and who’s responsible for certain tasks. Instead of verbally discussing processes, why not try using a flowchart? You don’t need to design one from scratch either. You can just download this template pack and customize it according to your needs.

The good news is you have 10 different flowchart slides to choose from. Now, if you need to change the shapes to indicate certain steps and decisions, you can quickly do so in PowerPoint.

PowerPoint Templates for financial pie graphs

Whether you’re presenting in front of the higher-ups in your company or potential investors for your startup, these financial pie charts will help you get your point across. With a few clicks you can customize these pie charts and make it your own.

Your audience can quickly analyze the charts and see which departments or products are profitable. In addition to the percentages shown on the slide, you can also add a short description about your financial metrics.

This template pack has 3 slides included. These are ring pie chart slide, financial pie charts for comparison slide (shown above), and the doughnut pie chart slide.

PPT Template for Research & Development Data

Any startup worth their salt will have a research and development process or team in place. These things are no joke – product development can take years and cost millions of dollars! External funding is often needed to sustain the R&D process.

This is where this template pack comes in. When you present to potential investors, you want to make it as succinct as possible. So, get directly to the point and show them the slides in this template pack.

Now, design is just a small part of the overall presentation. It’s your passion in the product and your ability to persuade potential investors that will ultimately lead you to success!

Presentation Template for sales reports

Our list of templates for data presentations won’t be complete without a sales report template. As you can see, this template is great for in-house sales reports. This pack includes a vertical bar chart slide, marketing funnel slide (pictured), and a sales associate slide.

The vertical bar chart slide is great for keeping track of your team’s sales or cash flow. The marketing funnel slide, on the other hand, can help educate the team on how a marketing funnel works and which stages they should focus on.

Lastly, the sales associate slide can be used to introduce the most successful person in the team. This will definitely help boost his or her self-esteem and encourage others to do better next time!

Data Driven Financial Templates for PowerPoint

This 11-slide template pack is chock-full of charts and diagrams. The slides have been designed this way because it’s targeted for high-stakes financial presentations. For presentations that talk about money, you need to support your statements with cold, hard facts. And you need to do that in a professional manner.

This template will not let you down. From the design to the types of graphs we’ve included in the slides, this will suffice for most financial presentations. So, what are you waiting for? Check out the template pack right away!

PowerPoint Template for block chain data

Cryptocurrency and blockchain are all the rage nowadays. A lot of people became millionaires – literally – overnight, but many more gambled and lost their entire life savings!

Blockchain technology is practically still in infancy. Sharing what you know about it isn’t exactly a walk in the park either. To help your audience understand the complexities of blockchain technology, use this template pack. It’s got all the slides you need to inform and educate your audience about the wonderful world of blockchain technology.

Google Slides Templates For Your Data Presentations

Life-cycle Diagram Template for Google Slides

A product’s life cycle is predictable. It starts with the introduction to the market, to product growth and maturity, and eventually, its decline. And it’s important to identify these stages because each has a direct influence on the company’s marketing activities and pricing.

This template pack will not only help you identify the stages. It will also help you assure your stakeholders and potential investors that you’ve done your research. And you’ll do whatever it takes to ensure the product’s success and, of course, profitability.

Google Slides Template for Playful Pie Charts

Unlike the other pie charts I’ve featured in this article, this one is going to be easy to use. First of all, there’s no need to download the template to your computer. All you have to do is just register an account on our Template Hub, and then create a copy of the template in Google Slides. As you can imagine, editing it is going to be a breeze as well. You’ve got 10 pie chart slides to choose from. Pick the ones that will help you get your message across, edit, and present (or publish)!

Google Slides Dashboard Template

As you can see in the screenshot above, a dashboard slide will basically tell your audience everything they need to know in just a single slide. You can stretch the content out, and use one slide for each chart. But it’s not going to be dashboard style anymore if you do this.

Dashboard template slides are great for elevator pitches. Your prospects most likely don’t have a lot of free time. And you certainly don’t want to waste their time as doing so will leave a bad taste in their mouth. A dashboard-style presentation, however, will pique their curiosity and improve the likelihood that they’ll agree to a second meeting with you!

Google Slides Template for Waterfall Diagrams

Waterfall charts are great for financial presentations. You can easily show which elements or categories gained or lost over a certain period of time. It can even be used to demonstrate changes in cash flow or your company’s performance in the stock market. This template pack has a total of 10 slides. This includes the waterfall performance comparison slide (pictured), waterfall flowchart diagram, and the project timeline slide.

Google Slides Playful Data Driven Template

You may be thinking that templates for data presentations should be serious-looking. Well, that may be the norm, but it doesn’t mean your audience won’t appreciate a change of scenery!

This 10-slide playful-looking template packs a lot of punch. You can use this for a wide variety of presentations as it includes a lot of different charts and graphs you can use to share the results of your data analysis. There’s a bar graph, radar chart, waterfall statistics chart, a treemap, and more! Login to your Template Hub account to use this free Google Slides template!

Google Slides Template for Circle Diagrams

The circle diagram template pack features 10 different kinds of circle charts. From pie charts, timelines, and cyclical processes to Venn diagrams, this versatile template can be used in all types of presentations. The color theme used is playful, and at the same time, professional, so you can be sure it will appeal to a wide audience. Some of the slides include a circle tracker diagram, project management chart, and a life cycle slide.

Google Slides Template for Data-driven Financial Charts

Number crunchers will love the clean design on this 9-slide template pack. Getting your audience to understand your financial presentation is going to be a breeze using this template. There’s plenty of white space, and the graphics themselves are easy on the eyes. It’s your job as presenter, however, to explain what all these charts mean. So, once you’ve replaced the placeholder content with your own, you better start practicing your presentation speech!

What are your favorites templates so far?

I hope these 20 free PowerPoint and Google Slides template for data presentations have helped you out. Presentation design is important, but it pales in comparison to the message you want to share with your audience. As visual aids, we’ve designed these templates to be attractive while still maintaining a professional and trustworthy design. So, go ahead and download your favorite templates for your next data presentation!

You might also find this interesting:   Google Slides Review: Is It Better Than PowerPoint?

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10 Superb Data Presentation Examples To Learn From

The best way to learn how to present data effectively is to see data presentation examples from the professionals in the field.

We collected superb examples of graphical presentation and visualization of data in statistics, research, sales, marketing, business management, and other areas.

On this page:

How to present data effectively? Clever tips.

Download the above infographic in PDF

Your audience should be able to walk through the graphs and visualizations easily while enjoy and respond to the story.

[bctt tweet=”Your reports and graphical presentations should not just deliver statistics, numbers, and data. Instead, they must tell a story, illustrate a situation, provide proofs, win arguments, and even change minds.” username=””]

Before going to data presentation examples let’s see some essential tips to help you build powerful data presentations.

1. Keep it simple and clear

The presentation should be focused on your key message and you need to illustrate it very briefly.

Graphs and charts should communicate your core message, not distract from it. A complicated and overloaded chart can distract and confuse. Eliminate anything repetitive or decorative.

2. Pick up the right visuals for the job

A vast number of types of graphs and charts are available at your disposal – pie charts, line and bar graphs, scatter plot , Venn diagram , etc.

Choosing the right type of chart can be a tricky business. Practically, the choice depends on 2 major things: on the kind of analysis you want to present and on the data types you have.

Commonly, when we aim to facilitate a comparison, we use a bar chart or radar chart. When we want to show trends over time, we use a line chart or an area chart and etc.

3. Break the complex concepts into multiple graphics

It’s can be very hard for a public to understand a complicated graphical visualization. Don’t present it as a huge amount of visual data.

Instead, break the graphics into pieces and illustrate how each piece corresponds to the previous one.

4. Carefully choose the colors

Colors provoke different emotions and associations that affect the way your brand or story is perceived. Sometimes color choices can make or break your visuals.

It is no need to be a designer to make the right color selections. Some golden rules are to stick to 3 or 4 colors avoiding full-on rainbow look and to borrow ideas from relevant chart designs.

Another tip is to consider the brand attributes and your audience profile. You will see appropriate color use in the below data presentation examples.

5. Don’t leave a lot of room for words

The key point in graphical data presentation is to tell the story using visuals and images, not words. Give your audience visual facts, not text.

However, that doesn’t mean words have no importance.

A great advice here is to think that every letter is critical, and there’s no room for wasted and empty words. Also, don’t create generic titles and headlines, build them around the core message.

6. Use good templates and software tools

Building data presentation nowadays means using some kind of software programs and templates. There are many available options – from free graphing software solutions to advanced data visualization tools.

Choosing a good software gives you the power to create good and high-quality visualizations. Make sure you are using templates that provides characteristics like colors, fonts, and chart styles.

A small investment of time to research the software options prevents a large loss of productivity and efficiency at the end.

10 Superb data presentation examples 

Here we collected some of the best examples of data presentation made by one of the biggest names in the graphical data visualization software and information research.

These brands put a lot of money and efforts to investigate how professional graphs and charts should look.

1. Sales Stage History  Funnel Chart 

Data is beautiful and this sales stage funnel chart by Zoho Reports prove this. The above funnel chart represents the different stages in a sales process (Qualification, Need Analysis, Initial Offer, etc.) and shows the potential revenue for each stage for the last and this quarter.

The potential revenue for each sales stage is displayed by a different color and sized according to the amount. The chart is very colorful, eye-catching, and intriguing.

2. Facebook Ads Data Presentation Examples

These are other data presentation examples from Zoho Reports. The first one is a stacked bar chart that displays the impressions breakdown by months and types of Facebook campaigns.

Impressions are one of the vital KPI examples in digital marketing intelligence and business. The first graph is designed to help you compare and notice sharp differences at the Facebook campaigns that have the most influence on impression movements.

The second one is an area chart that shows the changes in the costs for the same Facebook campaigns over the months.

The 2 examples illustrate how multiple and complicated data can be presented clearly and simply in a visually appealing way.

3. Sales Opportunity Data Presentation

These two bar charts (stacked and horizontal bar charts) by Microsoft Power Bi are created to track sales opportunities and revenue by region and sales stage.

The stacked bar graph shows the revenue probability in percentage determined by the current sales stage (Lead, Quality, Solution…) over the months. The horizontal bar chart represents the size of the sales opportunity (Small, Medium, Large) according to regions (East, Central, West).

Both graphs are impressive ways for a sales manager to introduce the upcoming opportunity to C-level managers and stakeholders. The color combination is rich but easy to digest.

4. Power 100 Data Visualization 

Want to show hierarchical data? Treemaps can be perfect for the job. This is a stunning treemap example by that shows you who are the most influential industries. As you see the Government is on the top.

This treemap is a very compact and space-efficient visualization option for presenting hierarchies, that gives you a quick overview of the structure of the most powerful industries.

So beautiful way to compare the proportions between things via their area size.

When it comes to best research data presentation examples in statistics, Nielsen information company is an undoubted leader. The above professional looking line graph by Nielsen represent the slowing alcoholic grow of 4 alcohol categories (Beer, Wine, Spirits, CPG) for the period of 12 months.

The chart is an ideal example of a data visualization that incorporates all the necessary elements of an effective and engaging graph. It uses color to let you easily differentiate trends and allows you to get a global sense of the data. Additionally, it is incredibly simple to understand.

6. Digital Health Research Data Visualization Example

Digital health is a very hot topic nowadays and this stunning donut chart by IQVIA shows the proportion of different mobile health apps by therapy area (Mental Health, Diabetes, Kidney Disease, and etc.). 100% = 1749 unique apps.

This is a wonderful example of research data presentation that provides evidence of Digital Health’s accelerating innovation and app expansion.

Besides good-looking, this donut chart is very space-efficient because the blank space inside it is used to display information too.

7. Disease Research Data Visualization Examples

Presenting relationships among different variables is hard to understand and confusing -especially when there is a huge number of them. But using the appropriate visuals and colors, the IQVIA did a great job simplifying this data into a clear and digestible format.

The above stacked bar charts by IQVIA represents the distribution of oncology medicine spendings by years and product segments (Protected Brand Price, Protected Brand Volume, New Brands, etc.).

The chart allows you to clearly see the changes in spendings and where they occurred – a great example of telling a deeper story in a simple way.

8. Textual and Qualitative Data Presentation Example

When it comes to easy to understand and good looking textual and qualitative data visualization, pyramid graph has a top place. To know what is qualitative data see our post quantitative vs qualitative data .

9. Product Metrics Graph Example

If you are searching for excel data presentation examples, this stylish template from Smartsheet can give you good ideas for professional looking design.

The above stacked bar chart represents product revenue breakdown by months and product items. It reveals patterns and trends over the first half of the year that can be a good basis for data-driven decision-making .

10. Supply Chain Data Visualization Example 

This bar chart created by ClicData  is an excellent example of how trends over time can be effectively and professionally communicated through the use of well-presented visualization.

It shows the dynamics of pricing through the months based on units sold, units shipped, and current inventory. This type of graph pack a whole lot of information into a simple visual. In addition, the chart is connected to real data and is fully interactive.

The above data presentation examples aim to help you learn how to present data effectively and professionally.

About The Author

data presentation

Silvia Valcheva

Silvia Valcheva is a digital marketer with over a decade of experience creating content for the tech industry. She has a strong passion for writing about emerging software and technologies such as big data, AI (Artificial Intelligence), IoT (Internet of Things), process automation, etc.

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data presentation

It is the simplest form of data Presentation often used in schools or universities to provide a clearer picture to students, who are better able to capture the concepts effectively through a pictorial Presentation of simple data.

2. Column chart

data presentation

It is a simplified version of the pictorial Presentation which involves the management of a larger amount of data being shared during the presentations and providing suitable clarity to the insights of the data.

3. Pie Charts


Pie charts provide a very descriptive & a 2D depiction of the data pertaining to comparisons or resemblance of data in two separate fields.

4. Bar charts


A bar chart that shows the accumulation of data with cuboid bars with different dimensions & lengths which are directly proportionate to the values they represent. The bars can be placed either vertically or horizontally depending on the data being represented.

5. Histograms

data presentation

It is a perfect Presentation of the spread of numerical data. The main differentiation that separates data graphs and histograms are the gaps in the data graphs.

6. Box plots


Box plot or Box-plot is a way of representing groups of numerical data through quartiles. Data Presentation is easier with this style of graph dealing with the extraction of data to the minutes of difference.

data presentation

Map Data graphs help you with data Presentation over an area to display the areas of concern. Map graphs are useful to make an exact depiction of data over a vast case scenario.

All these visual presentations share a common goal of creating meaningful insights and a platform to understand and manage the data in relation to the growth and expansion of one’s in-depth understanding of data & details to plan or execute future decisions or actions.

Importance of Data Presentation

Data Presentation could be both can be a deal maker or deal breaker based on the delivery of the content in the context of visual depiction.

Data Presentation tools are powerful communication tools that can simplify the data by making it easily understandable & readable at the same time while attracting & keeping the interest of its readers and effectively showcase large amounts of complex data in a simplified manner.

If the user can create an insightful presentation of the data in hand with the same sets of facts and figures, then the results promise to be impressive.

There have been situations where the user has had a great amount of data and vision for expansion but the presentation drowned his/her vision.

To impress the higher management and top brass of a firm, effective presentation of data is needed.

Data Presentation helps the clients or the audience to not spend time grasping the concept and the future alternatives of the business and to convince them to invest in the company & turn it profitable both for the investors & the company.

Although data presentation has a lot to offer, the following are some of the major reason behind the essence of an effective presentation:-

Recommended Courses


Data Visualization

Using powerbi &tableau.


Tableau for Data Analysis


MySQL Certification Program


The PowerBI Masterclass

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