Content Writer Job Description
What is a content writer.
The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description. They collaborate closely with a content manager and clients to write according to a company's editorial style. An effective writer works independently and consistently meets deadlines. Most content writers have an undergraduate degree in English or marketing. However, it is possible to enter the field without a degree if you start as an intern or demonstrate writing proficiency with a portfolio of your work. To be successful in this role, content writers must know how to use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress. A strong attention to detail and the ability to work under pressure is essential.
Average Salary
Interview questions, jobs available, content writer job description template, job overview.
Here at XYZ Inc., we are the leading company in our industry in the Capital City area. We're pleased to have a 3.8 Glassdoor rating from our employees. We are hiring an experienced Content Writer to help us keep growing. If you're dedicated and ambitious, XYZ Inc. is an excellent place to grow your career. Don't hesitate to apply.
Responsibilities for Content Writer
- Produce well-researched content for publication online and in print
- Organize writing schedules to complete drafts of content or finished projects within deadlines
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
- Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Qualifications for Content Writer
- Proven record of excellent writing demonstrated in a professional portfolio
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
- Ability to work independently with little or no daily supervision
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
- Ability to work on multiple projects with different objectives simultaneously
- Strict adherence to the style guides of each company and their policies for publication
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
- Familiarity with each client's requirements and the company's brand image, products, and services
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Table of Contents
What is a content writer, how to be a good content writer, is content writer a good job, content writer job description sample.
A content writer produces website and social media copy, usually for marketing purposes. Content writers are responsible for creating web copy that is clear, on brand, and relevant. To accomplish this, content writers must conduct research, employ an original approach to writing, and ensure that the copy they produce aligns with the business’ marketing and branding initiatives. Content writers also produce captivating headlines and body copy to engage readers on the company’s social media platforms.
A content writer composes, edits, and publishes copy for a business’ marketing department. A good content writer is creative with strong research skills. Good content writers incorporate current SEO trends into web copy and ensure that the content is compatible with the company’s positions. Successful content writers generate useful text for social media and website posts by continuously updating their knowledge of current marketing practices, reader views, best practices in writing, and social media trends.
Content writer jobs are great for job seekers who want to write. Content writing is a good job for you if you want to produce website and social media copy that reaches scores of online readers, earn income for expressing important views on various topics and exercise creativity in your work. Content writers may work in the marketing department of a company, they may work for a third-party service, or they may be self-employed. This job can offer considerable flexibility, and it is possible to find a healthy work-life balance with the right position.
With this Content Writer job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Content Writer role.
Job Summary
We are seeking a creative and detail-oriented Content Writer to develop content for print, digital, and social media platforms. You will collaborate with our editorial team to create blog posts and content for social media to engage our target audience, write email blasts and press releases for our media relations department, and assist with marketing communication campaigns. You must know how to research various topics and industry trends and produce content on tight deadlines. Excellent grammar and writing skills are required for this position.
Duties and Responsibilities
- Brainstorm with the editorial team for new ideas and strategies for effective content
- Research markets and industries to create content that is innovative and original
- Develop copy on a wide variety of topics for multiple platforms (such as the website, blogs, articles, and social media)
- Create eye-catching and innovative headlines
- Collaborate with campaign managers, creative team, and designers
Requirements and Qualifications
- Bachelor’s degree in English, journalism, communications, or a related field preferred
- 3+ years of professional writing experience, especially with digital platforms
- Familiarity with keyword placement and SEO
- Portfolio of published work
- Excellent grammar and writing skills
- Able to multitask, prioritize, and manage time efficiently
- Self-motivated and self-directed
- Proficient with Microsoft Office Suite and Google Docs
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Content Writer job description
A Content Writer is a professional who writes informative and engaging articles to help brands showcase their products. They write on a range of subjects and are responsible for creating the best possible written or visual content, from blog posts to press releases.
Available in
Content writer responsibilities include:.
- Researching industry-related topics (combining online sources, interviews and studies)
- Writing clear marketing copy to promote our products/services
- Preparing well-structured drafts using Content Management Systems
We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing copy.
Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.
Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
Responsibilities
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Requirements and skills
- Proven work experience as a Content Writer, Copywriter or similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- BSc in Marketing, English, Journalism or related field
Frequently asked questions
What does a content writer do.
Content Writers are responsible for creating engaging written pieces of copy that can be used in digital and print media. They work with clients to produce articles on a variety of topics, which they then use as an opportunity to advertise their services or educate consumers about relevant information related to the brand's offerings.
What are the duties and responsibilities of a Content Writer?
A Content Writer is typically responsible for researching topics, creating style guides for a company’s content, and writing content that helps drive conversions based on the organization’s goals.
What makes a good Content Writer?
A good Content Writer must have excellent research skills since they will need to understand various topics, what customers are searching for, and the needs of their organization. They also need to have good writing skills since they will write different types of content to help their organization sell products and services.
Who does a Content Writer work with?
A Content Writer typically works with a marketing team, and they are supervised by a Marketing Manager who ensures content is produced on time and meets the organization’s needs.
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Content Writer Job Description
Content writers produce relevant content for websites, blogs, articles, white papers, product descriptions, and social media platforms. They create content that is specifically crafted to capture the attention of a particular target audience.
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Content Writer Job Description Template
We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.
To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.
Content Writer Responsibilities:
- Conducting in-depth research on industry-related topics in order to develop original content.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Content Writer Requirements:
- Bachelor's degree in communications, marketing, english, journalism, or related field.
- Proven content writing or copywriting experience.
- Working knowledge of content management systems.
- Proficient in all Microsoft Office applications.
- A portfolio of published articles.
- Excellent writing and editing skills.
- The ability to work in a fast-paced environment.
- The ability to handle multiple projects concurrently.
- Effective communication skills.
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How to Get Started Finding Content Writing Jobs: 10 Places
Content writing jobs can help you start getting money flowing for your hard work as a writer, and here’s how you can find them.
Today, the World Wide Web makes written content highly valuable. Content writing jobs can provide great writers with income as they put their craft to work. If you’re interested in earning money in a convenient and flexible way, and if you can hone your writing skills , then content writing jobs could be a good fit.
But how do you find them, especially as a beginner?
If you are looking to get started with content writing and build a full-time career with online writing jobs , start by making sure your writing skills are up-to-par. Then, dig in to find opportunities to help companies boost their SEO and digital marketing efforts through quality web content writing.
Before You Start
The importance of web content, 10 places to find content writing jobs, the final word on content writing jobs.
Before you start, there are a few tips that can make the process easier.
First, make sure you understand why your efforts as a freelance writer are needed.
Web content is vital to the success of online marketers. Search engine optimization, or SEO, relies on many factors, but the content on a website is one of those. If you can craft quality content that pleases Google through SEO best practices and fits well in WordPress templates, you can help online marketers.
The Role of the Content Strategist
So many companies rely heavily on online content marketing that many employ content strategists. A content strategist plans a company’s online content, ecommerce posts, social media posts and guest posts.
These intricate content plans involve many channels and types of writing, including copywriting, social media posting, white papers, video scripts, technical writing, creative writing and press releases.
Experience and Degree Requirements
Finally, consider what you need as far as experience and degree. While a freelancer could benefit from a bachelor’s degree, it is not a requirement. Often, years of experience writing help but again is not a requirement.
What you do need is a portfolio of web content and writing samples. If you are a first-time freelance writer, you can build one and post it on a blog to direct people to. As you gain content writing jobs, you can use those jobs to round out your portfolio of digital content.
A robust portfolio of well-written English posts that show your skill as a content writing specialist will do more to help you land content writer jobs than an impressive degree.
Now you’re ready to start advertising yourself as a content creator. You’ve proven you can create compelling content and have it posted online for people to see. But where do you start looking for your first freelance job?
Here are 10 places you can begin to look for content writing jobs.
1. Investigate Writer Job Boards
Companies that need the services of a freelancer often post to writer job boards. Some examples of these boards include:
- All Freelance Writing Job Board
- Blogging Pro
Spend some time browsing these postings and apply to any that might fit your skills well. Keep in mind that rejection is common, especially in a crowded marketplace, but eventually, you will land your next new gig.
2. Follow the Right Social Media Pages
Following social media pages for writing jobs can help you see opportunities when they come available. Twitter has several accounts designed specifically to advertise content writing jobs. Find and follow these accounts, and you’ll be ready when a new job pops up that fits your skillset.
3. Guest Post
Most of the time, freelance writers will say never to write for free, but when you’re in the portfolio building stage, it can help. During your portfolio building stage, you’ll be writing for free anyway, and when you guest post on a website with a lot of traffic, you can get more eyes on your writing.
One of the benefits of guest posting on a blog that covers a topic of interest to you is the fact that it not only builds your credibility as a writer, but it also gives you something to add to your online portfolio.
So how can you find these opportunities? Decide what niche you want to be known for, then simply Google, “real estate blog + write for us.” You’ll see a wealth of opportunities.
4. Send a Pitch
Contacting a company, blogger, small business or other entity and telling them that you are a freelance writer interested in helping them grow their ensues is called pitching. To do this, find a company that doesn’t have a blog or doesn’t seem to have an active writing plan on their blog. Then, send them a pitch!
In your pitch, tell how you found the company, who you are and how your writing skills can help them. You may have to send many pitches before you get a bite, but it costs nothing to send and can reap big rewards when you land a private client gig.
5. Get to Know Web Design Companies
Web design companies are a prime location for landing freelance writing jobs. If you have local companies, visit them and start networking. When they land a new client who needs a massive amount of content, you’ll be the first name they think of for a local writer.
6. Explore Content Agencies
Content agencies, like WriterAccess and Upwork are large websites that manage content for clients. They often have teams of writers to pull from to meet the content demands of their customers. Having an account on several of these can help you fill in the gaps when you start getting successful as a freelancer.
When applying to a content agency, always read the terms of service carefully. Make sure you adhere so you don’t lose this gig. Check out this list of 21 content agencies .
7. Build a Writing Network
As you enter the online writing world, start networking. Make friends with other writers. When they have an overflow, they may pass some work on to you to help you build your client base and portfolio.
8. Ask for Referrals
Once you have a client or two, let them know you have openings for more work. If they are quality clients, they likely know other quality clients. These referrals from first-hand experience with your freelancing skills are some of the most valuable.
9. Advertise Your Availability
Set up an email signature that indicates you are available for hire as a freelancer. When interacting online, make sure it’s clear you want more work. In guest post bios, use words like “for hire” to indicate your availability.
In addition, set up a profile on LinkedIn, Twitter and other social media sites that you can use to advertise your desire to work. Letting people know that you want work may open the door to greater opportunities.
10. Impress Your Clients
When you do land a client, give them your all. Impress them with your industry knowledge, communication skills, SEO optimizing, timeliness, proofreading and writing skills, and they will pass your name along to their contacts who also need a writer.
Content writing jobs are prevalent in today’s online world. With a strong portfolio, you can build a successful business as a content writer, or add some fun money to your budget by using it as a part-time side gig. Either way, the only thing holding you back is a failure to start, so take some time to explore your options and start writing.
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Nicole Harms has been writing professionally since 2006. She specializes in education content and real estate writing but enjoys a wide gamut of topics. Her goal is to connect with the reader in an engaging, but informative way. Her work has been featured on USA Today, and she ghostwrites for many high-profile companies. As a former teacher, she is passionate about both research and grammar, giving her clients the quality they demand in today's online marketing world.
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The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To
Content writers are responsible for creating web copy that is clear, on brand, and relevant. To accomplish this, content writers must conduct research, employ
Find hand-picked paid content writing jobs to work from home, freelance, contract, part-time or full-time.
A Content Writer is a professional who writes informative and engaging articles to help brands showcase their products. They write on a range of subjects and
A bachelors degree is typically needed for a full-time job as a writer. Because writing skills are essential in this occupation, many employers prefer
Content writers produce relevant content for websites, blogs, articles, white papers, product descriptions, and social media platforms. They create content
10 Places to Find Content Writing Jobs · 1. Investigate Writer Job Boards · 2. Follow the Right Social Media Pages · 3. Guest Post · 4. Send a Pitch · 5. Get to Know
Content Writer Career Paths ; Technical WriterProject ManagerMarketing Director ; Assistant ManagerSales ManagerGeneral Sales Manager ; Technical