Content Writer Job Description

What is a content writer.

The job of a content writer is to create print and digital content for companies that provides information or showcases the products or services they offer. To develop content that accurately reflects company ideals, content writers often research the material they need to write each article or product description. They collaborate closely with a content manager and clients to write according to a company's editorial style. An effective writer works independently and consistently meets deadlines. Most content writers have an undergraduate degree in English or marketing. However, it is possible to enter the field without a degree if you start as an intern or demonstrate writing proficiency with a portfolio of your work. To be successful in this role, content writers must know how to use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress. A strong attention to detail and the ability to work under pressure is essential.

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Interview questions, jobs available, content writer job description template, job overview.

Here at XYZ Inc., we are the leading company in our industry in the Capital City area. We're pleased to have a 3.8 Glassdoor rating from our employees. We are hiring an experienced Content Writer to help us keep growing. If you're dedicated and ambitious, XYZ Inc. is an excellent place to grow your career. Don't hesitate to apply.

Responsibilities for Content Writer

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What is a content writer, how to be a good content writer, is content writer a good job, content writer job description sample.

A content writer produces website and social media copy, usually for marketing purposes. Content writers are responsible for creating web copy that is clear, on brand, and relevant. To accomplish this, content writers must conduct research, employ an original approach to writing, and ensure that the copy they produce aligns with the business’ marketing and branding initiatives. Content writers also produce captivating headlines and body copy to engage readers on the company’s social media platforms.

A content writer composes, edits, and publishes copy for a business’ marketing department. A good content writer is creative with strong research skills. Good content writers incorporate current SEO trends into web copy and ensure that the content is compatible with the company’s positions. Successful content writers generate useful text for social media and website posts by continuously updating their knowledge of current marketing practices, reader views, best practices in writing, and social media trends.

Content writer jobs are great for job seekers who want to write. Content writing is a good job for you if you want to produce website and social media copy that reaches scores of online readers, earn income for expressing important views on various topics and exercise creativity in your work. Content writers may work in the marketing department of a company, they may work for a third-party service, or they may be self-employed. This job can offer considerable flexibility, and it is possible to find a healthy work-life balance with the right position.

With this Content Writer job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Content Writer role.

Job Summary

We are seeking a creative and detail-oriented Content Writer to develop content for print, digital, and social media platforms. You will collaborate with our editorial team to create blog posts and content for social media to engage our target audience, write email blasts and press releases for our media relations department, and assist with marketing communication campaigns. You must know how to research various topics and industry trends and produce content on tight deadlines. Excellent grammar and writing skills are required for this position.

Duties and Responsibilities

Requirements and Qualifications

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Content Writer job description

A Content Writer is a professional who writes informative and engaging articles to help brands showcase their products. They write on a range of subjects and are responsible for creating the best possible written or visual content, from blog posts to press releases. 

Available in

Content writer responsibilities include:.

Content Writer job description

We are looking for a Content Writer to join our editorial team and enrich our websites with new blog posts, guides and marketing copy.

Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.


Requirements and skills

Frequently asked questions

What does a content writer do.

Content Writers are responsible for creating engaging written pieces of copy that can be used in digital and print media. They work with clients to produce articles on a variety of topics, which they then use as an opportunity to advertise their services or educate consumers about relevant information related to the brand's offerings.

What are the duties and responsibilities of a Content Writer?

A Content Writer is typically responsible for researching topics, creating style guides for a company’s content, and writing content that helps drive conversions based on the organization’s goals.

What makes a good Content Writer?

A good Content Writer must have excellent research skills since they will need to understand various topics, what customers are searching for, and the needs of their organization. They also need to have good writing skills since they will write different types of content to help their organization sell products and services.

Who does a Content Writer work with?

A Content Writer typically works with a marketing team, and they are supervised by a Marketing Manager who ensures content is produced on time and meets the organization’s needs.

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Content Writer Job Description

Content writers produce relevant content for websites, blogs, articles, white papers, product descriptions, and social media platforms. They create content that is specifically crafted to capture the attention of a particular target audience.

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Content Writer Job Description Template

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

Content Writer Responsibilities:

Content Writer Requirements:

Related Articles:

Copywriter job description, content editor job description, copywriter interview questions, content editor interview questions, content writer interview questions, editing and publishing job boards.

Become a Writer Today

How to Get Started Finding Content Writing Jobs: 10 Places

Content writing jobs can help you start getting money flowing for your hard work as a writer, and here’s how you can find them.

Today, the World Wide Web makes written content highly valuable. Content writing jobs can provide great writers with income as they put their craft to work. If you’re interested in earning money in a convenient and flexible way, and if you can hone your writing skills , then content writing jobs could be a good fit.

But how do you find them, especially as a beginner?

If you are looking to get started with content writing and build a full-time career with online writing jobs , start by making sure your writing skills are up-to-par. Then, dig in to find opportunities to help companies boost their SEO and digital marketing efforts through quality web content writing.

Before You Start

The importance of web content, 10 places to find content writing jobs, the final word on content writing jobs.

Before you start, there are a few tips that can make the process easier.

How to get started finding content writing jobs

First, make sure you understand why your efforts as a freelance writer are needed.

Web content is vital to the success of online marketers. Search engine optimization, or SEO, relies on many factors, but the content on a website is one of those. If you can craft quality content that pleases Google through SEO best practices and fits well in WordPress templates, you can help online marketers.

The Role of the Content Strategist

So many companies rely heavily on online content marketing that many employ content strategists. A content strategist plans a company’s online content, ecommerce posts, social media posts and guest posts.

These intricate content plans involve many channels and types of writing, including copywriting, social media posting, white papers, video scripts, technical writing, creative writing and press releases.

Experience and Degree Requirements

Finally, consider what you need as far as experience and degree. While a freelancer could benefit from a bachelor’s degree, it is not a requirement. Often, years of experience writing help but again is not a requirement.

What you do need is a portfolio of web content and writing samples. If you are a first-time freelance writer, you can build one and post it on a blog to direct people to. As you gain content writing jobs, you can use those jobs to round out your portfolio of digital content.

A robust portfolio of well-written English posts that show your skill as a content writing specialist will do more to help you land content writer jobs than an impressive degree.

Now you’re ready to start advertising yourself as a content creator. You’ve proven you can create compelling content and have it posted online for people to see. But where do you start looking for your first freelance job?

Finding content writing jobs

Here are 10 places you can begin to look for content writing jobs.

1. Investigate Writer Job Boards

Companies that need the services of a freelancer often post to writer job boards. Some examples of these boards include:

Spend some time browsing these postings and apply to any that might fit your skills well. Keep in mind that rejection is common, especially in a crowded marketplace, but eventually, you will land your next new gig.

2. Follow the Right Social Media Pages

Following social media pages for writing jobs can help you see opportunities when they come available. Twitter has several accounts designed specifically to advertise content writing jobs. Find and follow these accounts, and you’ll be ready when a new job pops up that fits your skillset.

3. Guest Post

Most of the time, freelance writers will say never to write for free, but when you’re in the portfolio building stage, it can help. During your portfolio building stage, you’ll be writing for free anyway, and when you guest post on a website with a lot of traffic, you can get more eyes on your writing.

One of the benefits of guest posting on a blog that covers a topic of interest to you is the fact that it not only builds your credibility as a writer, but it also gives you something to add to your online portfolio.

So how can you find these opportunities? Decide what niche you want to be known for, then simply Google, “real estate blog + write for us.” You’ll see a wealth of opportunities.

4. Send a Pitch

Contacting a company, blogger, small business or other entity and telling them that you are a freelance writer interested in helping them grow their ensues is called pitching. To do this, find a company that doesn’t have a blog or doesn’t seem to have an active writing plan on their blog. Then, send them a pitch!

In your pitch, tell how you found the company, who you are and how your writing skills can help them. You may have to send many pitches before you get a bite, but it costs nothing to send and can reap big rewards when you land a private client gig.

5. Get to Know Web Design Companies

Web design companies are a prime location for landing freelance writing jobs. If you have local companies, visit them and start networking. When they land a new client who needs a massive amount of content, you’ll be the first name they think of for a local writer.

6. Explore Content Agencies

Content agencies, like WriterAccess and Upwork are large websites that manage content for clients. They often have teams of writers to pull from to meet the content demands of their customers. Having an account on several of these can help you fill in the gaps when you start getting successful as a freelancer.

When applying to a content agency, always read the terms of service carefully. Make sure you adhere so you don’t lose this gig. Check out this list of 21 content agencies .

7. Build a Writing Network

As you enter the online writing world, start networking. Make friends with other writers. When they have an overflow, they may pass some work on to you to help you build your client base and portfolio.

8. Ask for Referrals

Once you have a client or two, let them know you have openings for more work. If they are quality clients, they likely know other quality clients. These referrals from first-hand experience with your freelancing skills are some of the most valuable.

9. Advertise Your Availability

Set up an email signature that indicates you are available for hire as a freelancer. When interacting online, make sure it’s clear you want more work. In guest post bios, use words like “for hire” to indicate your availability.

In addition, set up a profile on LinkedIn, Twitter and other social media sites that you can use to advertise your desire to work. Letting people know that you want work may open the door to greater opportunities.

10. Impress Your Clients

When you do land a client, give them your all. Impress them with your industry knowledge, communication skills, SEO optimizing, timeliness, proofreading and writing skills, and they will pass your name along to their contacts who also need a writer.

Content writing jobs are prevalent in today’s online world. With a strong portfolio, you can build a successful business as a content writer, or add some fun money to your budget by using it as a part-time side gig. Either way, the only thing holding you back is a failure to start, so take some time to explore your options and start writing.

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content writing as job

Nicole Harms has been writing professionally since 2006. She specializes in education content and real estate writing but enjoys a wide gamut of topics. Her goal is to connect with the reader in an engaging, but informative way. Her work has been featured on USA Today, and she ghostwrites for many high-profile companies. As a former teacher, she is passionate about both research and grammar, giving her clients the quality they demand in today's online marketing world.

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