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What Is a Case Study?
When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to learn all about case studies.
Deep Dive into a Topic
At face value, a case study is a deep dive into a topic. Case studies can be found in many fields, particularly across the social sciences and medicine. When you conduct a case study, you create a body of research based on an inquiry and related data from analysis of a group, individual or controlled research environment.
As a researcher, you can benefit from the analysis of case studies similar to inquiries you’re currently studying. Researchers often rely on case studies to answer questions that basic information and standard diagnostics cannot address.
Study a Pattern
One of the main objectives of a case study is to find a pattern that answers whatever the initial inquiry seeks to find. This might be a question about why college students are prone to certain eating habits or what mental health problems afflict house fire survivors. The researcher then collects data, either through observation or data research, and starts connecting the dots to find underlying behaviors or impacts of the sample group’s behavior.
During the study period, the researcher gathers evidence to back the observed patterns and future claims that’ll be derived from the data. Since case studies are usually presented in the professional environment, it’s not enough to simply have a theory and observational notes to back up a claim. Instead, the researcher must provide evidence to support the body of study and the resulting conclusions.
As the study progresses, the researcher develops a solid case to present to peers or a governing body. Case study presentation is important because it legitimizes the body of research and opens the findings to a broader analysis that may end up drawing a conclusion that’s more true to the data than what one or two researchers might establish. The presentation might be formal or casual, depending on the case study itself.
Once the body of research is established, it’s time to draw conclusions from the case study. As with all social sciences studies, conclusions from one researcher shouldn’t necessarily be taken as gospel, but they’re helpful for advancing the body of knowledge in a given field. For that purpose, they’re an invaluable way of gathering new material and presenting ideas that others in the field can learn from and expand upon.
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All You Wanted to Know About How to Write a Case Study
What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.
What Is a Case Study?
A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.
What Is the Difference Between a Research Paper and a Case Study?
While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.
Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.
The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.
Here is a rough formula for you to use in your case study:
Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.
Types of Case Studies
The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:
- Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
- Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
- Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
- Critical case studies explore the causes and effects of a certain case.
- Illustrative case studies describe certain events, investigating outcomes and lessons learned.
Case Study Format
The case study format is typically made up of eight parts:
- Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
- Background. Provide background information and the most relevant facts. Isolate the issues.
- Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
- Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
- Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
- Implementation. Explain how to put the specific strategies into action.
- References. Provide all the citations.
How to Write a Case Study
Let's discover how to write a case study.
Setting Up the Research
When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:
- Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
- Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
- Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
- Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
- Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.
Read Also: 'CREDIBLE SOURCES: WHAT ARE THEY?'
Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:
- Correctly identify the concepts, theories, and practices in the discipline.
- Identify the relevant theories and principles associated with the particular study.
- Evaluate legal and ethical principles and apply them to your decision-making.
- Recognize the global importance and contribution of your case.
- Construct a coherent summary and explanation of the study.
- Demonstrate analytical and critical-thinking skills.
- Explain the interrelationships between the environment and nature.
- Integrate theory and practice of the discipline within the analysis.
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Case Study Outline
Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.
- Statement of the issue: Alcoholism is a disease rather than a weakness of character.
- Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
- Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
- Hypotheses: Drinking in excess can lead to the use of other drugs.
- Importance of your story: How the information you present can help people with their addictions.
- Background of the story: Include an explanation of why you chose this topic.
- Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
- Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
- Strong argument 2: ex. X amount of people started drinking by their mid-teens.
- Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
- Concluding statement: I have researched if alcoholism is a disease and found out that…
- Recommendations: Ways and actions for preventing alcohol use.
Writing a Case Study Draft
After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:
- Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
- In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
- Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
- Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
- At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.
Use Data to Illustrate Key Points in Your Case Study
Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :
With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.
Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.
Finalizing the Draft: Checklist
After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:
- Check that you follow the correct case study format, also in regards to text formatting.
- Check that your work is consistent with its referencing and citation style.
- Micro-editing — check for grammar and spelling issues.
- Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?
Problems to avoid:
- Overgeneralization – Do not go into further research that deviates from the main problem.
- Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
- Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.
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How to Create a Title Page and Cite a Case Study
Let's see how to create an awesome title page.
Your title page depends on the prescribed citation format. The title page should include:
- A title that attracts some attention and describes your study
- The title should have the words “case study” in it
- The title should range between 5-9 words in length
- Your name and contact information
- Your finished paper should be only 500 to 1,500 words in length. With this type of assignment, write effectively and avoid fluff.
Here is a template for the APA and MLA format title page:
There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.
Citation Example in MLA Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.
Citation Example in APA Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.
Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.
Case Study Examples
To give you an idea of a professional case study example, we gathered and linked some below.
Eastman Kodak Case Study
Case Study Example: Audi Trains Mexican Autoworkers in Germany
To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .
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Case Study Analysis: Examples + How-to Guide & Writing Tips
A case study analysis is a typical assignment in business management courses. The task aims to show high school and college students how to analyze a current situation, determine what problems exist, and develop the best possible strategy to achieve the desired outcome.
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Many students feel anxious about writing case analyses because being told to analyze a case study and provide a solution can seem like a big task. That is especially so when working with real-life scenarios. However, you can rest assured writing a case analysis paper is easier than you think. Just keep reading this article and you will find case study examples for students and the advice provided by Custom-writing experts!
- 👣 Main Steps
- 🕵 Preparing the Case
🔬 Analyzing the Case
- 📑 Format & Structure
- 🙅 Things to Avoid
- 🏁 Conclusion
👣 writing a case study analysis: main steps.
Business management is built on case analysis. Every single economic result shows that the methods and instruments employed were either well-timed and expedient, in the event of success, or not, in case of failure. These two options indicate whether the strategy is efficient (and should be followed) or requires corrections (or complete change). Such an approach to the case study will make your writing piece more proficient and valuable for the reader. The following steps will direct your plan for writing a case study analysis.
Step 1: Preliminary work
- Make notes and highlight the numbers and ideas that could be quoted.
- Single out as many problems as you can, and briefly mark their underlying issues. Then make a note of those responsible. In the report, you will use two to five of the problems, so you will have a selection to choose from.
- Outline a possible solution to each of the problems you found. Course readings and outside research shall be used here. Highlight your best and worst solution for further reference.
Step 2: Drafting the Case
- Provide a general description of the situation and its history.
- Name all the problems you are going to discuss.
- Specify the theory used for the analysis.
- Present the assumptions that emerged during the analysis, if any.
- Describe the detected problems in more detail.
- Indicate their link to, and effect on, the general situation.
- Explain why the problems emerged and persist.
- List realistic and feasible solutions to the problems you outlined, in the order of importance.
- Specify your predicted results of such changes.
- Support your choice with reliable evidence (i.e., textbook readings, the experience of famous companies, and other external research).
- Define the strategies required to fulfill your proposed solution.
- Indicate the responsible people and the realistic terms for its implementation.
- Recommend the issues for further analysis and supervision.
Step 3: Finalizing the Case
Like any other piece of writing, a case analysis requires post-editing. Carefully read it through, looking for inconsistencies and gaps in meaning. Your purpose is to make it look complete, precise, and convincing.
🕵 Preparing a Case for Analysis
Your professor might give you various case study examples from which to choose, or they may just assign you a particular case study. To conduct a thorough data analysis, you must first read the case study. This might appear to be obvious. However, you’d be surprised at how many students don’t take adequate time to complete this part.
Read the case study very thoroughly, preferably several times. Highlight, underline, flag key information, and make notes to refer to later when you are writing your analysis report.
If you don’t have a complete knowledge of the case study your professor has assigned, you won’t conduct a proper analysis of it. Even if you make use of a business case study template or refer to a sample analysis, it won’t help if you aren’t intimately familiar with your case study.
You will also have to conduct research. When it comes to research, you will need to do the following:
- Gather hard, quantitative data (e.g. 67% of the staff participated in the meeting).
- Design research tools , such as questionnaires and surveys (this will aid in gathering data).
- Determine and suggest the best specific, workable solutions.
It would be best if you also learned how to analyze a case study. Once you have read through the case study, you need to determine the focus of your analysis. You can do this by doing the following:
Compare your chosen solutions to the solutions offered by the experts who analyzed the case study you were given or to online assignments for students who were dealing with a similar task. The experts’ solutions will probably be more advanced than yours simply because these people are more experienced. However, don’t let this discourage you; the whole point of doing this analysis is to learn. Use the opportunity to learn from others’ valuable experience, and your results will be better next time.
If you are still in doubt, the University of South Carolina offers a great guide on forming a case study analysis.
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📑 Case Analysis Format & Structure
When you are learning how to write a case study analysis, it is important to get the format of your analysis right. Understanding the case study format is vital for both the professor and the student. The person planning and handing out such an assignment should ensure that the student doesn’t have to use any external sources .
In turn, students have to remember that a well-written case analysis provides all the data, making it unnecessary for the reader to go elsewhere for information.
Regardless of whether you use a case study template, you will need to follow a clear and concise format when writing your analysis report. There are some possible case study frameworks available. Still, a case study should contain eight sections laid out in the following format:
- Describe the purpose of the current case study;
- Provide a summary of the company;
- Briefly introduce the problems and issues found in the case study
- Discuss the theory you will be using in the analysis;
- Present the key points of the study and present any assumptions made during the analysis.
- Present each problem you have singled out;
- Justify your inclusion of each problem by providing supporting evidence from the case study and by discussing relevant theory and what you have learned from your course content;
- Divide the section (and following sections) into subsections, one for each of your selected problems.
- Present a summary of each problem you have identified;
- Present plausible solutions for each of the problems, keeping in mind that each problem will likely have more than one possible solution;
- Provide the pros and cons of each solution in a way that is practical.
- Conclusion . This is a summary of your findings and discussion.
- Decide which solution best fits each of the issues you identified;
- Explain why you chose this solution and how it will effectively solve the problem;
- Be persuasive when you write this section so that you can drive your point home;
- Be sure to bring together theory and what you have learned throughout your course to support your recommendations.
- Provide an explanation of what must be done, who should take action, and when the solution should be carried out;
- Where relevant, you should provide an estimate of the cost in implementing the solution, including both the financial investment and the cost in terms of time.
- References. While you generally do not need to refer to many external sources when writing a case study analysis, you might use a few. When you do, you will need to properly reference these sources, which is most often done in one of the main citation styles, including APA, MLA, or Harvard. There is plenty of help when citing references, and you can follow these APA guidelines , these MLA guidelines , or these Harvard guidelines .
- Appendices. This is the section you include after your case study analysis if you used any original data in the report. These data, presented as charts, graphs, and tables, are included here because to present them in the main body of the analysis would be disruptive to the reader. The University of Southern California provides a great description of appendices and when to make use of them.
When you’ve finished your first draft, be sure to proofread it. Look not only for potential grammar and spelling errors but also for discrepancies or holes in your argument.
You should also know what you need to avoid when writing your analysis.
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🙅 Things to Avoid in Case Analysis
Whenever you deal with a case study, remember that there are some pitfalls to avoid! Beware of the following mistakes:
- Excessive use of colloquial language . Even though it is a study of an actual case, it should sound formal.
- Lack of statistical data . Give all the important data, both in percentages and in numbers.
- Excessive details. State only the most significant facts, rather than drowning the reader in every fact you find.
- Inconsistency in the methods you have used . In a case study, theory plays a relatively small part, so you must develop a specific case study research methodology.
- Trivial means of research . It is critical that you design your own case study research method in whatever form best suits your analysis, such as questionnaires and surveys.
It is useful to see a few examples of case analysis papers. After all, a sample case study report can provide you with some context so you can see how to approach each aspect of your paper.
👀 Case Study Examples for Students
It might be easier to understand how a case study analysis works if you have an example to look at. Fortunately, examples of case studies are easy to come by. Take a look at this video for a sample case study analysis for the Coca-Cola Company.
If you want another example, then take a look at the one below!
Business Case Analysis: Example
CRM’s primary focus is customers and customer perception of the brand or the company. The focus may shift depending on customers’ needs. The main points that Center Parcs should consider are an increase in customer satisfaction and its market share. Both of these points will enhance customer perception of the product as a product of value. Increased customer satisfaction will indicate that the company provides quality services, and increased market share can reduce the number of switching (or leaving) customers, thus fostering customer loyalty.
🏁 Concluding Remarks
Writing a case study analysis can seem incredibly overwhelming, especially if you have never done it before. Just remember, you can do it provided you follow a plan, keep to the format described here, and study at least one case analysis example.
If you still need help analyzing a case study, your professor is always available to answer your questions and point you in the right direction. You can also get help with any aspect of the project from a custom writing company. Just tackle the research and hand over the writing, write a rough draft and have it checked by a professional, or completely hand the project off to an expert writer.
Regardless of the path you choose, you will turn in something of which you can be proud!
✏️ Case Study Analysis FAQ
Students (especially those who study business) often need to write a case study analysis. It is a kind of report that describes a business case. It includes multiple aspects, for example, the problems that exist, possible solutions, forecasts, etc.
There should be 3 main points covered in a case study analysis:
- The challenge(s) description,
- Possible solutions,
- Outcomes (real and/or foreseen).
Firstly, study some examples available online and in the library. Case study analysis should be a well-structured paper with all the integral components in place. Thus, you might want to use a template and/or an outline to start correctly.
A case study analysis is a popular task for business students. They typically hand it in the format of a paper with several integral components:
- Description of the problem
- Possible ways out
- Results and/or forecasts
Students sometimes tell about the outcome of their research within an oral presentation.
- Case Study: Academia
- Windows of vulnerability: a case study analysis (IEEE)
- A (Very) Brief Refresher on the Case Study Method: SAGE
- The case study approach: Medical Research Methodology
- Strengths and Limitations of Case Studies: Stanford University
- A Sample APA Paper: Radford University
- How to Write a Case Study APA Style: Seattle PI
- The Case Analysis: GVSU
- How to Outline: Purdue OWL
- Incorporating Interview Data: UW-Madison Writing Center
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Quite an impressive piece The steps and procedures outlined here are well detailed and the examples facilitates understanding.
Thank you for the great feedback, Collins!
it was very helpful. I have an assessment to write where in I need to mention different effective components that are needed to compile a high quality case study assessment.
Glad you liked our article! Your opinion means so much for us!
It is very important and helpful.
Thanks for the feedback, Abraham! Your opinion is very important for us!
Thanks a lot. A knowledge shared with a structured template. Stay the course
Thanks for the feedback!
Thanks for this valuable knowledge.I loved this. keep sharing. to know more about click Air India Case Study – Why Air India failed ?
We are glad to hear your opinion! Thank you for your feedback!
This is going to be a great help in my monthly analysis requirements for my subject. Thank you so much.
Thank you very much for this insightful guidelines… It has really been a great tool for writing my project. Thanks once again.
We are so glad to hear that! Thank you for your feedback!
This article was very helpful, even though I’ll have a clearer mind only after I do the case study myself but I felt very much motivated after reading this, as now I can at least have a plan of what to do compared to the clueless me I was before I read it. I hope if I have any questions or doubts about doing a case study I can clear it out here.
Sarmistha, I’m happy you found the article helpful 🙂
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Writing A Case Study
Case Study Examples
20+ Unique Case Study Examples in 2023
16 min read
Published on: Jun 26, 2019
Last updated on: Feb 28, 2023
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Many students face challenges when writing a case study.
Most people don't realize that there are specific guidelines to follow when writing a case study. If you don't know where to start, it's easy to get overwhelmed and give up before you even begin.
Don't worry! Let us help you out!
We've collected over 20+ free case study examples with solutions from top industry experts. These samples with solutions will help you win over your panel and score high marks on your case studies.
So, what are you waiting for? Let's dive in and learn the secrets to writing a successful case study.
What is a Case Study?
A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied.
Case studies are commonly used in fields such as psychology, business, and education to understand complex issues and develop solutions. They typically include detailed descriptions of the subject, background information, and an analysis of the key issues involved.
The goal of a case study is to provide a comprehensive understanding of the subject, as well as to identify potential solutions or recommendations.
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How Long Should a Case Study Be?
What you need to include in your story will depend on the type of discipline. For example, a kitchen remodeling company could tell its entire story with pictures. Whereas this approach may not be suitable for a software invoicing solution.
Consider this pro advice while crafting your case study:
- Most sources indicate that it should consist of 500-1500 words.
- To ensure that your message is concise and crystal clear, add a brief snapshot section of 100 words or less.
Want to understand the basics of the case study? Click right here to learn: Case study
What Is a Marketing Case Study?
This type of case study focuses on a particular marketing challenge or problem. It analyzes the strategies used to overcome the challenge and achieve a successful outcome.
Marketing case studies can be used to showcase effective marketing tactics, as well as to learn from failures and avoid common pitfalls. They often include details about the target audience, marketing channels used, and metrics to measure success.
Marketing case studies are commonly used in business courses to help students understand marketing challenges and develop strategies.
Marketing Case Study Examples
Marketing case studies are real-life stories that showcase how a business solved a problem. They often discuss how a business achieved a goal using a specific marketing strategy or tactic.
They typically describe a challenge faced by a business, the solution implemented, and the results achieved.
The purpose of a marketing case study is to demonstrate a business's expertise and ability to solve problems. This is done to show their potential to customers.
Here are some examples that show how companies use case studies as a means of marketing and promotion:
1- "Chevrolet Discover the Unexpected" by Carol H. Williams
This case study explores Chevrolet's DTU Journalism Fellows program. The case study uses the initials "DTU" to generate interest and encourage readers to learn more. There are multiple types of media such as images and videos used to explain the challenges faced. The case study concludes with an overview of the achievements that were met:
Key points from the case study include:
- Using a well-known brand name in the title can create interest.
- Combining different media types, such as headings, images, and videos, can help engage readers and make the content more memorable.
- Providing a summary of the key achievements at the end of the case study can help readers better understand the project's impact.
2- “The Met” by Fantasy
Fantasy's case study for the Metropolitan Museum of Art, titled "The Met," provides a clear and simple showcase of the museum's website redesign. The case study emphasizes the features and interface of the website by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.
For those who prefer text, each feature includes an objective description. The case study also includes a "Contact Us" call-to-action at the bottom of the page, inviting visitors to get in touch with the company.
Key points from this case study include:
- Keeping the case study simple and clean can help readers focus on the most important aspects.
- Presenting the features and solutions with a visual showcase can be more effective than writing a lot of text.
- Including a clear call-to-action at the end of the case study can encourage visitors to contact the company for more information.
3- "In-Depth Performance Marketing Case Study," by Switch
This impressive case study presented by an international marketing agency, Switch, effectively communicates its client's success without revealing their name. To keep non-marketers in the loop, Switch includes a glossary of terms. The case study is presented in a fourteen-page PDF that's easy to skim, featuring big fonts and white space. Each page covers a different strategy, making it easy to navigate.
To provide readers with an overview of the client's requirements and reasons for approaching Switch, the Switch case study employs titles such as "Scenario," "Approach," and "In-Depth Performance Marketing Case Study" at a higher level. The PDF also features a CTA page and contact information for prospective clients.
Key points from the Switch case study:
- Include a glossary of terms to make specialized information accessible to non-specialists.
- Make your case study easy to navigate by using titles and separating sections.
- Close with a CTA page and include contact information for prospective clients.
4- “Better Experiences for All” by Herman Miller
Herman Miller's minimalist approach to furniture design translates to their case study page for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.
The case study presents a wealth of information in a concise format, enabling users to comprehend the intricacies of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.
Key points from the case study:
- Make sure your case study is user-friendly by including accessibility features like closed captioning and expandable text.
- Include a list of products that were used in the project to guide potential customers.
5- “NetApp” by Evisort
The NetApp case study by Evisort is an excellent example of an informative, thorough, and compelling case study. Evisort starts off the case study with an at-a-glance overview of the client, NetApp. This approach helps to focus the attention on the client rather than the company or team.
The case study features client quotes and delves into the obstacles that NetApp encountered during the COVID pandemic. By highlighting how its services helped NetApp during tough times, Evisort demonstrates its value as a partner to their clients.
To make the case study accessible in a wider variety of formats, Evisort provides access to download their study in PDF format. This is an important consideration for making the case study easy to share and reference.
Key points from the Evisort example:
- Provide an overview of the company in the client’s words and put focus on the customer.
- Highlight how your services can help clients during challenging times.
- Make your case study accessible by providing it in various formats.
6- "Red Sox Season Campaign," by CTP Boston
The case study for the Red Sox Season Campaign by CTP Boston showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, and as you scroll, you'll find more videos featuring Red Sox players, social media images, and print ads that can be enlarged with a click.
The page features a clean and cohesive design that is visually appealing and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. At the bottom, the page includes a call-to-action that encourages viewers to learn how CTP can create a similar campaign for their own brand.
Key points to take away:
- Including a variety of media such as video, images, and text can make your case study more engaging and compelling.
- Include a call-to-action at the end of your study that encourages viewers to take the next step towards becoming a customer or prospect.
7- “Zapier Case Study” by Ryan Berg
Ryan Berg's SEO case study on Zapier is an excellent example of an explanatory case study that can be used for marketing purposes. The study provides a comprehensive breakdown of Zapier's SEO strategy and how they created over 25,000 unique landing pages to improve their search rankings for different search terms.
One of Zapier's key strategies involved targeting relevant long-tail keywords such as "app A + app B integration," which helped them generate significant organic traffic over the long term. By analyzing the success of industry leaders and breaking down their strategies, businesses can borrow their brand power and credibility.
Explanatory case studies like this one are particularly useful when clients are not comfortable with sharing detailed information about their growth tactics. Such case studies can demonstrate a company's expertise and credibility to potential clients, proving their ability to help them succeed in their industry.
- Targeting relevant long-tail keywords is an effective strategy for generating organic traffic.
- Analyzing the success of industry leaders can provide valuable insights for developing a successful strategy.
- Explanatory case studies can demonstrate a company's expertise and credibility to potential clients.
8- “Video Marketing Case Study” by L’Oréal and YouTube
The case study on L’Oréal and YouTube showcases the success of their video marketing campaign to launch a new product. The global marketing team members explain how they strategically used YouTube ads to achieve impressive results, including establishing the new product as the second-best in its category and generating 34% of all mass sales among online retailers.
The case study provides a detailed breakdown of the various stages of the campaign, from awareness to loyalty, highlighting the effective use of YouTube at each step. It serves as a great example of a third-person implementation case study that demonstrates the power of video marketing.
Key points for learning:
- Use YouTube ads strategically for different stages of a campaign, from awareness to loyalty.
- Effective use of video marketing can lead to impressive results, such as establishing a new product as a leading player in its category and generating significant sales.
- Third-person implementation case studies can showcase your expertise and the success of your marketing strategies to potential clients.
9- “Airbnd + Zendesk” by Zendesk
The case study by Zendesk, titled "Airbnb + Zendesk: building a powerful solution together" showcases a true partnership between Airbnb and Zendesk. The article begins with an intriguing opening statement, "Halfway around the globe is a place to stay with your name on it. At least for a weekend," and uses stunning photographs of beautiful Airbnb locations to captivate readers.
Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.
Key points to take away from this case study:
- Use client's offerings' images rather than just screenshots of your own product or service.
- To begin the case study, it is recommended to include a distinct call to action. For instance, Zendesk presents two alternatives, namely to initiate a trial or seek a solution.
10- “Influencer Marketing” by Trend and WarbyParker
The case study from Trend and Warby Parker highlights the potential of influencer marketing, even when working with a limited budget. The "Wearing Warby" campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use.
This strategy helped to make the brand more relatable to the influencers' followers. Although the case study does not delve deeply into the tactics used, it demonstrates the effectiveness of third-person case studies in showcasing the results of a campaign.
- Influencer marketing can be effective even with a limited budget.
- Showcasing products being used in everyday life can make a brand more approachable and relatable.
- Third-person case studies can be useful in highlighting the success of a campaign.
Marketing Case Study
Marketing Case Study Templates
Struggling to understand the correct case study format ? Check this case study format guide and perfect structure your case study today.
Business Case Study Examples
A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on a number of details related to the initial challenge and proposed solution.
To help you out, here are some samples of business case studies.
Here are some more business case study examples:
Business Case Study on How Social Media led to Potential Customer Loss
Business Case Study Template on the Two Sides of Blog Posts In 2023
Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It will allow your prospects to see how your solutions address their needs.
Sales Case Study Examples
Case studies are important tools for sales teams to learn from in order to improve their own performance. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.
By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.
Interview Case Study Examples
When seeking to answer complex questions, case studies are an invaluable tool. This type of analysis dives deeply into a specific subject, taking a close look at factors like demographics .
So, interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.
Interview case study PDF
Successful interviews provide a snapshot of individuals' perspectives. This helps inform businesses seeking to expand their services or create better products for their target audience.
Watch this video to learn the correct analysis of a business case study.
Case Study Examples Medical
Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients.
Here are some medical case study examples pdf to help you.
Medical Case Study Example
Nursing Case Study Examples
Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.
Case Study Examples Psychology
Case studies are a great way of investigating individuals with psychological abnormalities. This is why a case study is a very common assignment in psychology courses. By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior.
For your help, here are some interesting psychology case study examples:
Psychology Case Study Examples PDF
Mental Health Patient Case Study Examples
Case Study Examples for Students In Daily Life
Case studies are a common requirement for students in various courses. But writing them can be tough, especially if you’re new to them. That's why we've gathered some examples from different fields that you may use as a guide.
Here are some of the examples that can help you write yours:
Software Engineering Case Study Sample
Qualitative Research Case Study Sample
Software Quality Assurance Case Study
Social Work Case Study Sample
Ethical Case Study PDF
Case Study Examples PDF
These examples can guide you on how to structure and format your own case studies.
Now that you have read multiple case study examples, hop on to our tips.
Tips to Write a Good Case Study
Here are some note-worthy tips to craft a winning case study
- Define the purpose of the case study This will help you to focus on the most important aspects of the case. The case study objective helps to ensure that your finished product is concise and to the point.
- Choose a real-life example. One of the best ways to write a successful case study is to choose a real-life example. This will give your readers a chance to see how the concepts apply in a real-world setting.
- Keep it brief. This means that you should only include information that is directly relevant to your topic and avoid adding unnecessary details.
- Use strong evidence. To make your case study convincing, you will need to use strong evidence. This can include statistics, data from research studies, or quotes from experts in the field.
- Edit and proofread your work. Before you submit your case study, be sure to edit and proofread your work carefully. This will help to ensure that there are no errors and that your paper is clear and concise.
There you go!
All about case study examples at your fingertips! We are sure that by now you have all the key essential guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!
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How to Write a Case Study (+10 Examples & Free Template!)
Ah, the case study: One of the most important pieces of marketing content for a business, and yet all too often, also the most boring. The problem with this is, lose a reader and you lose a customer. It doesn’t have to be this way!
In this guide, I’m going to show you how to write a case study that prospects will actually want to read. An attractive , inspiring , and convincing case study that turns readers into customers.
Table of contents
What is a case study.
- Why write a case study?
How long should a case study be?
- How to write a case study: Steps & format
- An example of a case study
- Tips to write a case study that gets read
- Real case study examples
- Free case study template doc
A case study is a self-contained story about how a real customer overcame their problems using your products or services. Notice how I used the word story. Marketers are obsessed with the notion of “storytelling” (usually without actually telling stories), but a good case study is a story with protagonist (your customer) who has a problem but who wins out in the end.
This case study example by Intercom puts faces to the name of their protagonist, Atlassian.
By the end of a case study, the reader should be able to visualize themselves as the hero of their own story. They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service.
Why write a business case study?
Case studies may not be as sexy as a viral blog post, and as such they’re often overlooked in favor of other content formats. This begs the question – why create marketing case studies at all?
The answer is because they’re really effective.
- Build customer loyalty: Not only is this an opportunity to engage with your satisfied customer, but to reaffirm why they chose you and why they should continue to choose you.
- Assist sales: In addition to having case studies posted on your website, salespeople can share them with potential customers in conversations to help them build confidence in the prospect.
- Multi-purpose content: Quotes and data snippets from your case studies make great testimonial tidbits for your the homepage, products/services pages, landing pages, and more. You can also repurpose these into PDFs, videos, blog posts, and infographics.
- Earn trust: Case studies turn positive customer opinions into tangible data that actually proves your value. In fact, it’s among the most trusted content types according to 60% of marketers.
This varies by industry (a kitchen remodeling business could probably tell their whole story in pictures while a software invoicing solution, not so much), but here are some guidelines:
- Most resources tell you that a case study should be 500-1500 words.
- We also encourage you to have a prominent snapshot section of 100 words or less.
- The results and benefits section should take the bulk of the word count.
- Don’t use more words than you need. Let your data, images, and customers quotes do the talking.
What a marketing case study is NOT
A case study is an on-brand, data-driven, objective resource for potential customers to gain confidence in your business. Here is what they are not.
- Case studies are not press releases. Although case studies can be used to accompany new product launches, they are not merely vehicles to talk about new products. In fact, you should make your case studies as evergreen as possible so you can get the most mileage out of them.
- Case studies aren’t advertisements. Bits and pieces of cases studies can be used on landing pages or even in ad copy, but the case study itself should not be an ad. It’s not about roping in a customer or using exciting or embellishing words. It’s about sharing the facts.
- Good case studies are not about your company. They’re about the customer’s journey. Most case studies are bland, instantly forgettable crap because marketers ignore the fact that case studies are stories in the most literal sense. They get preoccupied with things like brand voice or messaging matrices and forget to leverage the narrative form that makes stories so compelling. Or, even worse, they simply can’t stop themselves from harping on about how great their company is, the gravest of sins when case studies are concerned.
How to write a case study: steps & format
Now that we’re clear on what a marketing case study is (and isn’t), as well as why you should be producing them, let’s talk about how to actually write a case study worth reading.
- Clear headline: Like a newspaper headline, it should give the most important information. A subtitle with supporting details or a customer quote is optional.
- Snapshot: Provide the TLDR prominently at the top, including the client’s name/industry, the product/service used, and quick result stats.
- Client introduction: One or two sentences describing the customer and a highlight about them.
- Problem: State the problem/goal, consequences, and any hesitations the customer had. Include quotes.
- Solution: Share how they found you, why they chose you, what solution they chose, and how it was implemented. Include quotes.
- Results: Describe the results and the benefits, as well as any bonus benefits that came of it. Include quotes.
- Conclusion: Share additional praise from the customer and words of advice they have for other people/businesses like them.
Click to view full-size.
A case study example
Let’s go into the details on each one of the steps above, using a fictional example. Our business is Kumbo Digital and our client is Currigate.
1. Start with a clear headline
This should be like a newspaper headline that gives the most important information. A subtitle with supporting details or a customer quote is optional.
Currigate Plugs $12k in Profit Leaks with Kumbo Digital
2. Provide a snapshot
There should be a section at the top with the important details. This includes
- Customer name/category/industry
- Product/service used
- Results (ideally three stats)
3. Introduce the client
Share one to two sentences with your customer’s name, industry, location, and a highlight.
Currigate is a software service that offers highly customizable subscription packages to banks, brokers, and investors in the mortgage lending market.
4. State the problem, consequences, & hesitations
Explain the issue the customer was facing or the goal they were having a hard time reaching—as well as the negative outcomes.
While this high level of customization is what sets Currigate apart from its competitors, it also requires multiple applications with disparate data and heavy manual work. Account owners were spending so much time manage invoicing, there was little left over to build relationships with clients, stay on top of overages, and upsell. This was leading to leaks in profitability and a weakening of customer service.
Include customer quotes as well as any hesitancies they had with using a product or service like yours.
“We were getting in our own way,” said Melanie Grigham, Currigate’s VP of Operations. “Our customer relationships were starting to falter, and we knew we had to do something. But the thought of manipulating just one of our data sources—let alone all seven—was scary. There were so many random connections in place and so much confidential information, we couldn’t risk it all breaking.”
5. Describe the solution
Share how the customer found your business and why they chose you.
Grigham learned about Kumbo Digital through none other than Google research and decided to get in touch. “The thought of explaining the whole thing felt daunting, but I was relieved to hear [the rep] finishing my sentences for me!”
Include which specific product or service they chose, how it was implemented, and how the customer used it. Stay brief!
After learning the details of the situation, the Kumbo team proposed a custom solution that would integrate all of the data sources into one dashboard. “I was hesitant at first, but they showed me a small scale example which helped me to understand a little more about how it would work. I appreciated their patience with me as I took some time to make a decision.” Grigham finally went with it. The dashboard took three weeks to implement and the data migration took just under a day.
6. Share the results & benefits
Share how the client used your product/service, what the results were, and the benefits. Include direct quotes and clear evidence (statistical data, before-and-after images, time-lapse videos, etc.)
With the new platform, Currigate’s account managers could access all seven data sources—as well as generate, track, send, and approve invoices—all in one place. Time spent invoicing went from days to hours, freeing up time for them to engage with customers and work toward strategic goals. “Our staff are less bogged down to the point where they’re asking to take on more clients—which is unheard of.” The redesigned and simplified product catalog (206 product codes instead of 1,024) has also made it easier for them to upsell as well as recommend combinations for specific needs. “Sometimes our new clients don’t know what they want, and this is perfect for giving them a starting point.” In addition, Currigate was able to identify $12,403 worth of overages they wouldn’t have caught otherwise. “Now, we can be sure that their customers are being billed appropriately (which is great for us) and receiving the services best fit for their dynamic needs (which is great for them). It’s a win-win.”
7. Conclude with words of advice and a CTA
Share where the client is headed, any additional quotes or praise, and/or their advice for similar potential clients.
Today, Currigate’s unique subscription model is as strong as ever. It’s even considering opening up to new markets. “We never thought we’d reach this point so soon—we thought new markets was years down the line,” said Melanie. When asked what advice she had for other businesses like hers, she talked about mixing faith and facts. “You’ve got to do your research to find a trusted provider, but at the end of the day, it all comes down to a leap of faith, and sometimes you just have to do it.”
Finish off with a CTA to contact your business and/or a link to view more case studies.
Tips on how to write a case study that prospects will want to read
Alright, so that was a basic example of a case study, but there’s more to it than just the words that comprise it. Here are eight tips to write a great case study that prospects will want to read and that will help close deals.
1. Make it as easy as possible for the client
Just like when asking for reviews , it’s important to make the process as clear and easy as possible for the client. When you reach out, ask if you can use their story of achievement as a case study for your business.
Make the details as clear as possible, including:
- The process (20 minute interview, follow up with a draft for their approval).
- Where the case study will live (on your website? in PDFs shared by sales reps? etc.)
- Their options for the interview (in person, phone/video call, via email).
- Any benefits (exposure on social, for example).
The clearer the picture you paint for them, the more receptive they’ll be to sharing their time with you.
2. Include a prominent snapshot with the results
While a good case study is like a story, you don’t want to hold out on your reader until the end. You want them to know the results right off the bat, then they can read further to find out how those results were achieved. In the example below, the overall picture is made clear with the title ( The Loot Box Uses Ad Factory and Content Marketing to Drive Sales ) and the three stats below it.
3. Choose an interesting angle
Apart from kitchen remodeling and website makeovers, it can be hard to make a case study compelling. But there is always room for creativity.
- Focus on particularly interesting customers who use your product in a unique way or who have a more extreme situation.
- Weave a theme into the story that connects your industry with theirs (this might mean puns).
- Hook the reader at the beginning with a teaser about the best result in the study.
- Incorporate the client’s unique personality into the story.
The more compelling your angle, the better the story. The better the story, the more engaging your case study will be. In Mailchimp’s case study example below, the customer name (Good Dye Young), compelling headline , and expressive image all work together to give this case study life.
4. But make it relatable to all prospects
Your angle is the “hook” that will catch your audience’s attention, but it’s essential that ALL prospects can relate to and identify with the problems encountered by your case study’s “protagonist.” This means catering to your core demographics and target markets , and solving the problems most commonly experienced by your customers.
The same Mailchimp case study example above finishes off with an “advice for other small businesses” section:
5. Make them visually appealing (and consistent)
We already know that case studies aren’t the most exciting reads, so don’t make it worse by throwing a bunch of text and numbers onto a page. A good case study is skimmable, visual, and organized.
6. Be the supporting character, not the hero
Your company should always be positioned as a helping hand that helped the real hero of the story—your client—overcome their obstacle. There are two reasons this approach is so effective. Firstly, you want your audience to visualize themselves as the protagonist of the case study. This is much more difficult if you won’t stop talking about how great your company or product is. Secondly, adopting a more humble tone can help increase your credibility in the mind of the reader.
- Allbird’s omnichannel conversions soared
- Gymshark scaled internationally
- Staples replatformed in half the time
- Bombas saved $108,000 a year
7. Let your clients tell their own story
As a storyteller, it’s your job to craft a compelling narrative about how your featured client triumphed over the forces of evil using your product or service, but that doesn’t mean your protagonist doesn’t have their own voice.
Let them tell the story in their own words and then incorporate direct quotes into your narrative. This will break up your text, increase credibility, and make your protagonist a tangible character that readers can relate to. Take an interview style format and use paraphrasing and annotations so the text isn’t repetitive. Set up the segue and create room for your client’s quote, and let them do the rest.
View the full case study example here.
8. Have realistic expectations
Yes, we want to create a useful, helpful resource for prospective customers, but let’s be real—nobody’s winning a Pulitzer for a case study, and it won’t be going viral on social media, no matter how well-written it is.
Case studies are little more than tools to be used by either self-motivated prospects researching your company, or by sales professionals as tools to help convince prospects to convert. Nothing more. They’re designed for audiences that are already strongly considering becoming your customers, which is a smaller but more qualified group of people than your general audience.
So don’t be disheartened if your case study content doesn’t attract as much traffic or engagement as your best or even average content. They’re not meant to. But that doesn’t mean you should stop creating them or start obsessing over how to improve them.
Business case study examples
Here are some business case study examples that put the tips in this guide into play.
Call us biased, but LOCALiQ’s case study format is pretty rad. What we like about it:
- High-quality visual at the top.
- Immediate snapshot of customer and results.
- Clear-cut sections with challenges, solutions, and results.
- Customer quotes layered in with paraphrasing and commentary.
Read this case study example.
You saw a sneak peek of this above! What we like about it:
- Special care given to give the client a face and a glowing description.
- Nice mix of real images with graphics ( one of our landing page design trends ).
- Newspaper headline approach (with a rhyme!): Atlassian powers sales with support at scale with Intercom
- Prominent data results
- Snapshot sidebar on the left with client information and features used.
After the “Good Dye Young” example earlier, how could we not include another Mailchimp case study? What we like about it:
- Compelling headline: How Stretch & Flex Started and Grew During a Pandemic
- How the subtitle aids in the TLDR: Surveys helped the virtual Pilates studio make quick adjustments and plan for long‑term success.
- Colorful, expressive images and clean snapshot.
- Alternating background colors to distinguish the quotes and stats—the best parts of the story, of course.
- Conclusion with advice to small businesses.
Wrike takes the case study snapshot to the next level in this example. What we like about it:
- Puts a face to the name of the client, just like Intercom does.
- Nice mix of photos and graphics together (like Intercom).
- Mega snapshot that basically gives you all of the information you need.
- Bright green result data.
Our final marketing case study example comes from Slintel, a go-to-market intelligence software. What we like about it:
- Attractive headline: Leoforce sees 2x increase in meetings booked with Slintel
- Coordination of image with branding colors.
- That it is written by their RevOps manager ( what is RevOps? ).
- Descriptive headings: The Challenge: Cleaning up bad data.
- Large results data and prominent quote callout boxes.
View full case study here
Marketing case study templates
To make things easy for you, I’ve compiled the tips and examples into a marketing case study template, in document form, that you can use to write your own.
- WordStream’s case study template doc: All the steps in this guide compiled into this case study Google Doc template to make your life much easier.
- Canva case study templates: Canva has a number of free case study templates (the one in tip #5 is one of them!) that look professional and polished.
- Visme’s case study templates: With a free login, you can access and customize some of Visme’s case study templates.
- Storydoc’s case study templates and design tips : Use Storydoc’s case study templates to create and customize a great story with a 14-day free trial.
Use these case study examples & tips to get started with your own
No two businesses are alike, and case studies vary widely in terms of style, tone, and format . One thing that all marketing case studies share, however, is their purpose – to convince prospects that doing business with you is a good idea. With these case study steps, tips, examples, and templates, you’ll be well on your way to producing stories your prospects will actually want to read.
Meet The Author
Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.
See other posts by Kristen McCormick
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The Ultimate Guide on Writing an A+ Case Study Analysis + 15 Examples
Struggle with writing a case study analysis? You are in the right place! Below, we will show you nuts and bolts of this type of paper, how to write it, and share 15 distinct essay examples. Plus, you will find the case study checklist to keep your writing on track.
What is a Case Study Analysis?
- Important Aspects
You might ask, what is a case study analysis ? With this type of work, you take an actual situation from a specific discipline, such as business or education. The goal is to find a solution, analyze the outcomes of the situation, or evaluate it.
Case study analysis does not target one specific theory or piece of knowledge. It requires a universal application of several theories and methods for research and review. Hence, it can be helpful for many disciplines at once. If you need to look at some examples, head over to our essay database .
There are several steps you need to take for a successful analysis depending on the type of your case study. Here are the most critical universal points:
- Analyze the problem from different perspectives. Use the theories and methods you have learned about in the classroom.
- Devise a series of solutions or outcomes. You need to analyze their advantages and weaknesses.
- Provide the best solution according to your analysis. You must present solid arguments for why you have suggested it.
- Demonstrate well-grounded research in your case study analysis You should not make claims without proof.
- Provide credible references for any theory that you mention in your analysis. You do not want your work to be discarded because of plagiarism.
If you want to start the business in the future, case study analysis is essential for your education. It can give you a taste of what your career is might include.
Are you panicking because you have never written anything like this before? Don’t worry! After going through the guidelines in this article, you will get a better sense of what is required from you. It will not seem as scary anymore. 😊
15 Case Study Analysis Examples
We have prepared 15 examples of case study analysis, so you can get an idea of how they should look. The disciplines are broad and there is something here for everyone. Check out the table below!
Let’s concentrate on the format for case study analysis!
Case Study Analysis: Format
In this section, we will get you acquainted with different types of case studies. We will focus on the difference between multiple and single case study analysis. Additionally, we will show you how to organize all of your ideas into an outline. Hence, your work will be understandable and complete.
- Types of Case Studies
There are several distinct types of case studies , each with its nuances. The choice will depend on the needs of your investigation. We will focus on Illustrative, Exploratory, Cumulative, and Critical Instance studies. Let’s explore each of them one by one.
- Illustrative Case Studies Illustrative case studies are the most common type. They are very descriptive, and the main goal is to help you understand the situation. You are typically given one or two instances of an event. Illustrative case studies answer two questions: What is happening? Why is it happening? The case study is explained in great detail, including location, key players, roles, influence, and involvement. The focus of illustrative case studies is to maintain the reader’s interest. Hence, the language should be understandable, but it should not be oversimplified. It is not preferred to quote more than two instances as the case study might become too complicated.
- Exploratory Case Studies Exploratory case studies are mainly used in Social Sciences. They tend to focus on real-life contexts for situations. They are implemented before a large-scale investigation to help develop the case for more advanced research processes. Exploratory case studies aim to research a specific topic in detail to help you reach a complete understanding of it. You need to identify questions that can later be answered as part of a more extensive examination. Your initial research might reveal very persuasive details. However, it is crucial to remember that concluding before the large-scale investigation is counterproductive.
- Cumulative Case Studies The idea of a cumulative case study is to gather information and details from many data sources to claim a general phenomenon. Cumulative case studies eliminate the need for additional and expensive new studies, which are simply repetitions of the old ones. If you properly analyze all of the case study data that exists, you will realize that everything you are looking for is already there. However, it is essential to look at the existing research from a new perspective to ensure it fits the current challenges and needs.
- Critical Instance Case Studies Critical instance case studies are similar to cumulative but work oppositely. Instead of defining a general phenomenon based on little research, it tries to understand a specific case based on generalized findings. Critical instance case studies help answer cause and effect questions. The adequate specification of your evaluation question is the most crucial part of your analysis.
- Single vs. Multiple Case Study
Your case study can either include a single case or multiple cases . In this section, we will discuss the benefits of both:
- Single Case Study Single case studies are less expensive and do not take as much time. When examining one case, it is easier to put all of your energy into it and get a deeper understanding of the subject. Since the study is more careful, you can look at one thing from many different perspectives. Usually, in a single case study, the case is more critical and unique , and it is possible to focus on a more longitudinal research.
- Multiple Case Study When studying several cases, you can understand the critical similarities and differences among them. If you base your research on many cases, it will be more robust and reliable. Such analysis allows you to form broader research questions. Hence, you can end up with a more convincing theory.
Now, let’s talk about the backbone of every study: the outline!
Case Study Outline
Before writing any paper, you should first prepare an outline. It not only makes your job easier but also enhances the organization of your paper. You should put all of your ideas down and try to understand which order and format will best suit your analysis.
We have tried to simplify the process by preparing a sample outline for your case study analysis. It will help you understand what your paper should include.
- Introduction Firstly, you should introduce your reader to the case, assuming they have no prior knowledge. Describe all the challenges and mention the most important details.
- Answers to the Questions There will probably be some questions about your case. It would be best if you answered all of them in an organized manner. Make sure not to make it too obvious. Answer them in such a way that it seems like a part of your analysis.
- Challenges Though you talk about the challenges in your introduction a little bit, it is essential to go into more detail within the main paragraphs to make sure your readers understand them. It will improve the comprehension of solutions later.
- Solutions Introduce each solution you have devised. Evaluate those based on different theories and mechanisms. All of your propositions need to be solid and well-designed. Your case study evaluation should be informative and engaging.
- Final Statement In this part of your paper, you should state which solution best fits the case according to your broader analysis. You should compare it with the others and explain why you have chosen it.
- Conclusion The conclusion is the last thing you need to write. There is nothing specific that should be included. Make sure that your paper comes to a logical end.
- References Of course, you need to reference all of the theories and practices mentioned in your paper for your analysis to be solid and well-grounded. The style of your references will depend on the format assigned by your instructor.
This is how a typical case study analysis should look like. We mentioned this format for you to imagine the standard thought process that goes into making outlines. First, organize your research and divide it into parts to achieve an exciting and compelling paper. The type of case study analysis with which you are dealing also matters.
Now, here’s how you start writing!
How to Write Case Study Analysis: Important Aspects
In this section, you will find everything you need to kickstart writing your paper. Firstly, we will go through the things you need to have ready before you start. Then, we will show you how to do adequate research. Finally, we will give you a case study checklist to make it easier to complete the tasks throughout your analysis.
Before You Start
It is vital to choose an appropriate case study topic first. It should be exciting and relevant to your area of study. Once you select your topic, you need to choose an applicable case study . There are several criteria that you need to keep in mind in your search of a case study:
- The case study should complement your topic of research For example, if the topic you have chosen is related to marketing, it would be weird if your case study was about banking. However, a case study about how a famous company handles its marketing would be very acceptable.
- The case study should apply to the phenomena that you have chosen to research Make sure that the way the company handles its marketing can be generalized to benefit other companies. It needs to be universally reusable.
- The case study cannot be outdated You need to know that you can apply the outcome of your research to the modern world. Everything needs to be analyzed from the perspective of today.
- Decide whether you need a single or multiple case study You can go through the comparison above once again. Try to understand which one suits your topic best.
Do you already have the topic? Let’s get your researching skills up to date!
Case Study Research
When doing case study research, simply googling something rains down tons of sources full of information. However, most of those sources cannot be trusted, especially when writing an academic paper. The references are the most crucial part of such papers. If they are poor, then your essay has no reliable basis. Hence, you need to look for official sources, such as university websites or scholarly articles. Remember that Wikipedia is not a valid source !
Throughout the process, have your research question in mind. It is easy to get carried away and read every exciting article on the topic. Nonetheless, it would be best to have a specific goal to ensure your research is practical and not wasting your time.
Finally, keep your research up to date! Remember that you are looking for information that applies to the current world and its challenges. You need to look for modern solutions to the given problem.
We are almost there! Let’s make sure you can tick off every item in this checklist !
Checklist for Case Study Analysis
Go through this checklist. It will help you keep your case study research and writing on track.
- Choose the topic.
- Decide whether you are going to do single or multiple case study.
- Identify the type of your case study.
- They are relevant to the topic.
- Their outcome can be generalized to fit other cases within the same area of research.
- They are not outdated.
- Define a clear case study research question.
- Make sure that the sources of your research are credible and up to date.
- Identify the theories and methodologies you are going to use to analyze the case.
- Use more than one point of view to examine the case, and look at it from different perspectives.
- Have a clear outline of what you are going to include in your paper.
- Write and proofread your paper.
Have you completed every item on this list? Congratulations! You are done with your case study analysis!
❓ What is the difference between case study and case analysis?
Case study and case analysis both provide you with a topic and require extensive research. However, a case study must be taken from real life. For example, a student might analyze Coca-Cola’s financial results and come up with brilliant results that can significantly impact the company. If you send this kind of case study analysis to the company, you might even get a reward. Case analysis focuses more on problems and solutions, whereas case studies can include general research and evaluation.
❓ What are the stages of a case study?
There are four main stages of a case study:
- analyzing the case,
- identifying its challenges,
- devising a set of possible solutions or outcomes,
- evaluating those outcomes.
To ensure the success of your analysis, you should go over all of these stages with equal diligence.
❓ What is the purpose of a case study?
The purpose of a case study analysis is to describe a case in detail and identify the main issues with it. Afterwards, these issues need to be analyzed based on appropriate theories from the discipline that you have learned about in class. Finally, you need to recommend a list of actions that should be performed for that case.
❓ What are the qualities of a good case study?
Here are some qualities of a good case study:
- It is written in a formal, academic language with good grammar and coherent structure.
- All of the claims made in the case study have a reasonable basis and can be proven.
- The case study does not overload the readers with unnecessary information. It is clear and to the point.
- The information is passed to the reader in an organized manner. It has flow, and it is easy to keep up with the extensive academic research.
- What is a Case Study Analysis
- Illustrative Case Studies
- Exploratory Case Study Example
- Definition of Cumulative Case Studies
- Definition of Critical Instance Case Studies
- A Comparative Study of Single and Multiple Case Studies
- How to Choose an Applicable Study
- Case Study Checklist
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Blog Graphic Design
15+ Professional Case Study Examples [Design Tips + Templates]
By Alice Corner , Jan 12, 2023
Let me ask you a question: Have you ever bought something — within the last 10 years or so — without reading its reviews or without a recommendation or prior experience of using it?
If the answer is no — or at least, rarely — you get my point.
For businesses selling consumer goods, having raving reviews is a good way to get more customers. The same thing applies to B2B and/or SaaS businesses — but for this type of business, besides regular, short reviews, having a detailed case study can help tremendously.
Case studies are an incredibly effective form of marketing that you can use to help promote your product and plan your marketing strategy effectively. You can also use it as a form of customer analysis or as a sales tool to inspire potential customers.
So what does a case study look like and how can you create one? In this article, I’m going to list over 15 marketing case study examples, case study tips, and case study templates to help you create a case study that converts.
Click to jump ahead:
- What is a Case Study?
- Marketing Case Study Examples
Sales Case Study Examples
Simple case study examples, business case study examples.
- Case Study FAQs
What is a case study?
A case study is a research method to gain a better understanding of a subject or process. Case studies involve in-depth research into a given subject, in order to understand its functionality and successes.
In the context of a business, however, case studies take customer success stories and explore how they use your product to help them achieve their business goals.
As well as being valuable marketing tools, case studies are a good way to evaluate your product as it allows you to objectively examine how others are using it.
It’s also a good way to interview your customers about why they work with you.
Related: What is a Case Study? [+6 Types of Case Studies]
What is a marketing case study?
A marketing case study is a type of marketing where you use your existing customers as an example of what your product or services can achieve. You can also create case studies of internal, successful marketing projects.
Here’s an example of a marketing case study template:
Return to Table of Contents
Marketing case study examples
Marketing case studies are incredibly useful for showing your marketing successes. Every successful marketing campaign relies on influencing a consumer’s behavior, and a great case study can be a great way to spotlight your biggest wins.
In the marketing case study examples below, a variety of designs and techniques to create impactful and effective case studies.
Show off impressive results with a bold marketing case study
Case studies are meant to show off your successes, so make sure you feature your positive results prominently. Using bold and bright colors as well as contrasting shapes, large bold fonts, and simple icons is a great way to highlight your wins.
In well-written case study examples like the one below, the big wins are highlighted on the second page with a bright orange color and are highlighted in circles.
Making the important data stand out is especially important when attracting a prospective customer with marketing case studies.
Use a simple but clear layout in your case study
Using a simple layout in your case study can be incredibly effective, like in the example of a case study below.
Keeping a clean white background, and using slim lines to help separate the sections is an easy way to format your case study.
Making the information clear helps draw attention to the important results, and it helps improve the accessibility of the design .
Business case study examples like this would sit nicely within a larger report, with a consistent layout throughout.
Use visuals and icons to create an engaging and branded business case study
Nobody wants to read pages and pages of text — and that’s why Venngage wants to help you communicate your ideas visually.
Using icons, graphics, photos, or patterns helps create a much more engaging design.
With this Blue Cap case study icons, colors, and impactful pattern designs have been used to create an engaging design that catches your eye.
Use a monochromatic color palette to create a professional and clean case study
Let your research shine by using a monochromatic and minimalistic color palette.
By sticking to one color, and leaving lots of blank space you can ensure your design doesn’t distract a potential customer from your case study content.
In this case study on Polygon Media, the design is simple and professional, and the layout allows the prospective customer to follow the flow of information.
The gradient effect on the left-hand column helps break up the white background and adds an interesting visual effect.
Did you know you can generate an accessible color palette with Venngage? Try our free accessible color palette generator today and create a case study that delivers and looks pleasant to the eye:
Add long term goals in your case study
When creating a case study it’s a great idea to look at both the short term and the long term goals of the company to gain the best understanding possible of the insights they provide.
Short-term goals will be what the company or person hopes to achieve in the next few months, and long-term goals are what the company hopes to achieve in the next few years.
Check out this modern pattern design example of a case study below:
In this case study example, the short and long-term goals are clearly distinguished by light blue boxes and placed side by side so that they are easy to compare.
Use a strong introductory paragraph to outline the overall strategy and goals before outlining the specific short-term and long-term goals to help with clarity.
This strategy can also be handy when creating a consulting case study.
Use data to make concrete points about your sales and successes
When conducting any sort of research stats, facts, and figures are like gold dust (aka, really valuable).
Being able to quantify your findings is important to help understand the information fully. Saying sales increased 10% is much more effective than saying sales increased.
In sales case study examples, like this one, the key data and findings can be presented with icons. This contributes to the potential customer’s better understanding of the report.
They can clearly comprehend the information and it shows that the case study has been well researched.
Use emotive, persuasive, or action based language in your marketing case study
Create a compelling case study by using emotive, persuasive and action-based language when customizing your case study template.
In this well-written case study example, we can see that phrases such as “Results that Speak Volumes” and “Drive Sales” have been used.
Using persuasive language like you would in a blog post. It helps inspire potential customers to take action now.
Keep your potential customers in mind when creating a customer case study for marketing
82% of marketers use case studies in their marketing because it’s such an effective tool to help quickly gain customers’ trust and to showcase the potential of your product.
Why are case studies such an important tool in content marketing?
By writing a case study you’re telling potential customers that they can trust you because you’re showing them that other people do.
Not only that, but if you have a SaaS product, business case studies are a great way to show how other people are effectively using your product in their company.
In this case study, Network is demonstrating how their product has been used by Vortex Co. with great success; instantly showing other potential customers that their tool works and is worth using.
Related: 10+ Case Study Infographic Templates That Convert
Case studies are particularly effective as a sales technique.
A sales case study is like an extended customer testimonial, not only sharing opinions of your product – but showcasing the results you helped your customer achieve.
Make impactful statistics pop in your sales case study
Writing a case study doesn’t mean using text as the only medium for sharing results.
You should use icons to highlight areas of your research that are particularly interesting or relevant, like in this example of a case study:
Icons are a great way to help summarize information quickly and can act as visual cues to help draw the customer’s attention to certain areas of the page.
In some of the business case study examples above, icons are used to represent the impressive areas of growth and are presented in a way that grabs your attention.
Use high contrast shapes and colors to draw attention to key information in your sales case study
Help the key information stand out within your case study by using high contrast shapes and colors.
Use a complementary or contrasting color, or use a shape such as a rectangle or a circle for maximum impact.
This design has used dark blue rectangles to help separate the information and make it easier to read.
Coupled with icons and strong statistics, this information stands out on the page and is easily digestible and retainable for a potential customer.
Less is often more, and this is especially true when it comes to creating designs. Whilst you want to create a professional-looking, well-written and design case study – there’s no need to overcomplicate things.
These simple case study examples show that smart clean designs and informative content can be an effective way to showcase your successes.
Use colors and fonts to create a professional-looking case study
Business case studies shouldn’t be boring. In fact, they should be beautifully and professionally designed.
This means the normal rules of design apply. Use fonts, colors, and icons to create an interesting and visually appealing case study.
In this case study example, we can see how multiple fonts have been used to help differentiate between the headers and content, as well as complementary colors and eye-catching icons.
Whether you’re a B2B or B2C company, business case studies can be a powerful resource to help with your sales, marketing, and even internal departmental awareness.
Business and business management case studies should encompass strategic insights alongside anecdotal and qualitative findings, like in the business case study examples below.
Conduct a B2B case study by researching the company holistically
When it comes to writing a case study, make sure you approach the company holistically and analyze everything from their social media to their sales.
Think about every avenue your product or service has been of use to your case study company, and ask them about the impact this has had on their wider company goals.
In business case study examples like the one above, we can see that the company has been thought about holistically simply by the use of icons.
By combining social media icons with icons that show in-person communication we know that this is a well-researched and thorough case study.
This case study report example could also be used within an annual or end-of-year report.
Highlight the key takeaway from your marketing case study
To create a compelling case study, identify the key takeaways from your research. Use catchy language to sum up this information in a sentence, and present this sentence at the top of your page.
This is “at a glance” information and it allows people to gain a top-level understanding of the content immediately.
You can use a large, bold, contrasting font to help this information stand out from the page and provide interest.
Learn how to choose fonts effectively with our Venngage guide and once you’ve done that.
Upload your fonts and brand colors to Venngage using the My Brand Kit tool and see them automatically applied to your designs.
The heading is the ideal place to put the most impactful information, as this is the first thing that people will read.
In this example, the stat of “Increase[d] lead quality by 90%” is used as the header. It makes customers want to read more to find out how exactly lead quality was increased by such a massive amount.
If you’re conducting an in-person interview, you could highlight a direct quote or insight provided by your interview subject.
Pick out a catchy sentence or phrase, or the key piece of information your interview subject provided and use that as a way to draw a potential customer in.
Use charts to visualize data in your business case studies
Charts are an excellent way to visualize data and to bring statistics and information to life. Charts make information easier to understand and to illustrate trends or patterns.
Making charts is even easier with Venngage.
In this consulting case study example, we can see that a chart has been used to demonstrate the difference in lead value within the Lead Elves case study.
Adding a chart here helps break up the information and add visual value to the case study.
Using charts in your case study can also be useful if you’re creating a project management case study.
You could use a Gantt chart or a project timeline to show how you have managed the project successfully.
Use direct quotes to build trust in your marketing case study
To add an extra layer of authenticity you can include a direct quote from your customer within your case study.
According to research from Nielsen , 92% of people will trust a recommendation from a peer and 70% trust recommendations even if they’re from somebody they don’t know.
So if you have a customer or client who can’t stop singing your praises, make sure you get a direct quote from them and include it in your case study.
You can either lift part of the conversation or interview, or you can specifically request a quote. Make sure to ask for permission before using the quote.
This design uses a bright contrasting speech bubble to show that it includes a direct quote, and helps the quote stand out from the rest of the text.
This will help draw the customer’s attention directly to the quote, in turn influencing them to use your product or service.
Case Study Examples Summary
Once you have created your case study, it’s best practice to update your examples on a regular basis to include up-to-date statistics, data, and information.
You should update your business case study examples often if you are sharing them on your website.
It’s also important that your case study sits within your brand guidelines – find out how Venngage’s My Brand Kit tool can help you create consistently branded case study templates.
Case studies are important marketing tools – but they shouldn’t be the only tool in your toolbox. Content marketing is also a valuable way to earn consumer trust.
Case Study FAQ
Why should you write a case study.
Case studies are an effective marketing technique to engage potential customers and help build trust.
By producing case studies featuring your current clients or customers, you are showcasing how your tool or product can be used. You’re also showing that other people endorse your product.
In addition to being a good way to gather positive testimonials from existing customers, business case studies are good educational resources and can be shared amongst your company or team, and used as a reference for future projects.
How should you write a case study?
To create a great case study, you should think strategically. The first step, before starting your case study research, is to think about what you aim to learn or what you aim to prove.
You might be aiming to learn how a company makes sales or develops a new product. If this is the case, base your questions around this.
You can learn more about writing a case study from our extensive guide.
Some good questions you could ask would be:
- Why do you use our tool or service?
- How often do you use our tool or service?
- What does the process of using our product look like to you?
- If our product didn’t exist, what would you be doing instead?
- What is the number one benefit you’ve found from using our tool?
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